Business
Meta now has an AI chatbot. Experts say get ready for more AI-powered social media
When you use Facebook Messenger these days, a new prompt greets you with this come-on: “Ask Meta AI anything.”
You may have opened the app to send a text to a pal, but Meta’s new artificial-intelligence-powered chatbot is tempting you with encyclopedic knowledge that‘s just a few keystrokes away.
Meta, the parent company of Facebook, has planted its home-grown chatbot on its Whatsapp and Instagram services. Now, billions of internet users can open one of these free social media platforms and draw on Meta AI’s services as a dictionary, guidebook, counselor or illustrator, among many other tasks it can perform — although not always reliably or infalliably.
“Our goal is to build the world’s leading AI and make it available to everyone,” said Mark Zuckerberg, the chief executive officer at Meta, as he announced the chatbot’s launch two weeks ago. “We believe that meta AI is now the most intelligent AI assistant that you can freely use.”
As Meta’s moves suggest, generative AI is making its way into social media. TikTok has an engineering team focused on developing large language models that can recognize and generate text, and they’re hiring writers and reporters who can annotate and improve the performance of these AI models. On Instagram’s help page it states, “Meta may use [user] messages to train the AI model, helping make the AIs better.”
TikTok and Meta did not respond to a request for comment, but AI experts said social media users can expect to see more of this technology influencing their experience — for better or possibly worse.
Part of the reason social media apps are investing in AI is that they want to become “stickier” for consumers, said Ethan Mollick, professor at the Wharton School of the University of Pennsylvania who teaches entrepreneurship and innovation. Apps like Instagram try to keep users on their platforms for as long as possible because captive attention generates ad revenue, he said.
At Meta’s first-quarter earnings call, Zuckerberg said it would take some time for the company to turn a profit from its investments in the chatbot and other uses of AI, but it has already seen the technology influencing user experiences across its platforms.
“Right now, about 30% of the posts on Facebook feed are delivered by our AI recommendation system,” Zuckerberg said, referring to the behind-the-scenes technology that shapes what Facebook users see. “And for the first time ever, more than 50% of the content people see on Instagram is now AI recommended.”
In the future AI won’t just personalize user experiences, said Jaime Sevilla, who directs Epoch, a research institute that studies AI technology trends. In fall 2022, millions of users were enraptured by Lensa’s AI capabilities as it generated whimsical portraits from selfies. Expect to see more of this, Sevilla said.
“I think you’re gonna end up seeing entirely AI-generated people who post AI-generated music and stuff,” he said. “We might live in a world where the part that humans play in social media is a small part of the whole thing.”
Mollick, author of the book “Co-intelligence: Living and Working with AI,” said these chatbots are already producing some of what people read online. “AI is increasingly driving lots of communication online,” he said. “[But] we don’t actually know how much AI writing is out there.”
Sevilla said generative AI probably won’t supplant the digital town square created by social media. People crave the authenticity of their interactions with friends and family online, he said, and social media companies need to preserve a balance between that and AI-generated content and targeted advertising.
Although AI can help consumers find more useful products in the daily lives, there’s also a dark side to the technology’s allure that can teeter into coercion, Sevilla said.
“The systems are gonna be pretty good at persuasion,” he said. A study just published by AI researchers at the Swiss Federal Institute of Technology Lausanne found that GPT-4 was 81.7% more effective than a human at convincing someone in a debate to agree. While the study has yet to be peer reviewed, Sevilla said that the findings were worrisome.
“That is concerning that [AI] might like significantly expand the capacity of scammers to engage with many victims and to perpetrate more and more fraud,” he added.
Sevilla said policymakers should be aware of AI’s dangers in spreading misinformation as the United States heads into another politically charged voting season this fall. Other experts warn that it’s not if, but how AI might play a role in influencing democratic systems across the world.
Bindu Reddy, CEO and co-founder of Abacus.AI, said the solution is a little more nuanced than banning AI on our social media platforms — bad actors were spreading hate and misinformation online well before AI entered the equation. For example, human rights advocates criticized Facebook in 2017 for failing to filter out online hate speech that fueled the Rohingya genocide in Myanmar.
In Reddy’s experience, AI has been good at detecting things such as bias and pornography on online platforms. She’s been using AI for content moderation since 2016, when she released an anonymous social network app called Candid that relied on natural language processing to detect misinformation.
Regulators should prohibit people from using AI to create deepfakes of real people, Reddy said. But she’s critical of laws like the European Union’s sweeping restrictions on the development of AI. In her view it’s dangerous for the U.S. to be caught behind competing countries, such as China and Saudi Arabia, that are pouring billions of dollars into developing AI technology.
So far the Biden administration has published a “Blueprint for an AI Bill of Rights” that offers suggestions for the safeguards that the public should have, including protections for data privacy and against algorithmic discrimination. It isn’t enforceable, though it hints at legislation that may come.
Sevilla acknowledged that AI moderators can be trained to have a company’s biases, leading to some views being censored. But human moderators have shown political biases too.
For example, in 2021 The Times reported on complaints that pro-Palestinian content was made hard to find across Facebook and Instagram. And conservative critics accused Twitter of political bias in 2020 because it blocked links to a New York Post story about the contents of Hunter Biden’s laptop.
“We can actually study like what kind of biases [AI] reflects,” Sevilla said.
Still, he said, AI could become so effective that it could powerfully oppress free speech.
“What happens when all that is in your timeline conforms perfectly to the company guidelines?” Sevilla said. “Is that the kind of social media you want to be to be consuming?”
Business
Disneyland to offer $59 evening tickets next month
Disneyland Resort in Anaheim will offer $59 tickets for select evening admission to either theme park as part of a new promotion.
The one-day, one-park evening ticket offer will allow attendees to enter Disney California Adventure at 5 p.m. or Disneyland at 7 p.m. Park reservations are still required, as has been the case since the COVID-19 pandemic.
The offer only applies for admission from July 12 through Aug. 5 on Sundays to Wednesdays.
Disneyland Resort is commemorating its 70th anniversary through Aug. 9, and has introduced new shows and additions to rides as part of the occasion.
Walt Disney Co.’s theme parks and experiences business are a crucial boost to its finances, making up about 56% of the company’s operating income last fiscal year.
During the Burbank-based company’s most recent earnings call in May, Disney executives said attendance at its U.S.-based parks was down 1% compared with the prior year, a shift they attributed to “continued softness” in international visitations. However, the company said at the time that it was starting to move past those issues.
Disney’s experiences division reported $9.5 billion in revenue in that fiscal second quarter, up 7% compared with the same period a year ago, something executives said was due to higher guest spending domestically and more capacity on its cruise line.
Business
Downtown L.A. World Trade Center to become affordable apartments
An aging downtown office complex will be converted into apartments as part of an ambitious plan by local real estate companies to create 4,000 affordable housing units in Los Angeles.
The first project will be a $200-million makeover of the L.A. World Trade Center, a sprawling white elephant of an office complex on Figueroa Street built in the 1970s that will be turned into 512 apartments in one of the largest affordable housing conversions to date downtown.
Future projects being planned in the central city for delivery over the next five years will include other office-to-apartment conversions and new housing built from the ground up.
The 10-story World Trade Center, right, at Figueroa and Fourth streets in downtown Los Angeles, was built in the mid-1970s.
(Myung J. Chun / Los Angeles Times)
Behind the building campaign unveiled Monday are two of the region’s largest real estate companies, Jamison and Kennedy Wilson. Jamison is the city’s most prolific converter of offices to market-rate apartments and currently has a major makeover of a downtown office skyscraper underway for tenants who can pay top rents.
Kennedy Wilson, a real estate investment company based in Beverly Hills, owns Vintage Housing, which builds and operates affordable housing using tax credits and other state and federal financing to help fund it.
Vintage Housing and Jamison’s new affordable housing division, Arden Residential, will take on the campaign to build the housing where qualified tenants will pay rents below market rates.
Rents in the World Trade Center — which will be renamed Sky Castle when it opens in early 2028 — are expected to start at $937 for a one-bedroom unit. Some two- and three-bedroom units would rent for $1,100 and $1,300 per month, respectively, developers said.
Sky Castle will have shared amenities found in more expensive modern apartments, the developers said, such as a fitness center, resident lounge and co-working space. It already has six tennis courts on the roof, which may be converted to pickleball courts, Jamison Chief Executive Garrett Lee said.
The goal is to build higher quality affordable housing by using efficient construction methods Jamison has learned through building more than 8,000 market-rate apartments in the past, Lee said. The makeover of the World Trade Center will mark Jamison’s 15th conversion of an office building to housing.
The plan to redevelop the L.A. World Trade Center, bottom left, is one of the largest affordable housing conversions to date downtown.
(Myung J. Chun / Los Angeles Times)
The 10-story World Trade Center was built in the mid-1970s to fanfare saying it would be home to international companies. In 1976, The Times described the center as a place to prepare for an overseas trip where visitors could get passports and visas, as well as exchange dollars for francs, marks, rubles and other currency. There was a language school and branches of U.S., Swiss and Japanese banks.
By the mid-1980s, the 400,000-square-foot office complex covering a city block at Figueroa and Fourth streets had lost its international flavor and was falling out of favor with corporate tenants who were moving into glossy new skyscrapers on Bunker Hill and in other locations.
The building has been cleared of remaining office tenants to allow work to begin in August, Lee said.
Kennedy Wilson is a nationwide operator of market-rate apartments that has also moved into building affordable housing in the last decade, said Nicholas Bridges, global head of capital markets at the company.
Building affordable, workforce housing “in almost all cases requires public subsidies,” Bridges said, and Kennedy Wilson has developed expertise in assembling “a cocktail of public financing sources” that includes low-income housing tax credits and tax-exempt bonds.
In the past, many housing developers have shied away from building affordable housing because assembling the subsidies needed to make construction profitable is challenging.
An artist’s rendering shows what the L.A. World Trade Center could look like after being redeveloped into affordable housing. The new complex is to be called Sky Castle.
(Ian Camarillo)
“It’s complicated,” Bridges said, “and not for the faint of heart.”
Eligible tenants must earn between 30% and 80% of the median income in the area where the housing is built.
Jamison and Kennedy Wilson will develop about 15 affordable housing projects between downtown and the 405 Freeway, Bridges said, many of them in aging office buildings such as the World Trade Center that are already owned by Jamison and are close to public transit.
Substantial potential for affordable housing lies in L.A.’s underused office buildings, he said.
“In this post-COVID world, the way people are utilizing office buildings, particularly older office buildings, has just fundamentally changed,” he said.
It makes sense for developers of conventional multifamily housing to move to building affordable housing, Lee said, because the government supports it through subsidies, zoning reform and the fast-tracking of construction permits. The city of Los Angeles also recently streamlined its adaptive reuse rules to make it easier to convert office buildings to housing.
“There are a lot of incentives pushing us in this direction,” Lee said.
Business
Comcast is spinning off NBCUniversal media and entertainment assets
Comcast is spinning off its NBCUniversal entertainment and news media businesses into a separate publicly traded company, a move that would unwind an audacious play the cable giant made for the storied Hollywood assets 15 years ago.
The plan would put broadcast networks NBC and Telemundo, NBC News, cable network Bravo, streaming service Peacock, the Los Angeles-based Universal film and television studios, Universal theme parks and British TV service Sky in a new stand-alone company.
Philadelphia-based Comcast would remain in its core business of distributing pay-TV channels, broadband internet and wireless services.
The spinoff would be the second such move by Comcast in two years. Late last year, the Brian L. Roberts-controlled company cast off most of its cable portfolio, including CNBC, USA Network, MS NOW and Golf Channel to form a new entity called Versant.
But the maneuver failed to budge Comcast’s listless stock, which has languished for years as its primary business lost thousands of broadband customers.
Comcast executives needed to make a bolder move to mollify frustrated investors.
Comcast stock peaked at nearly $26 per share Monday before closing at $24.22, up roughly 4.5% from Friday. Still, the stock remains below its 52-week high of $34.34.
The plan announced Monday would unravel Comcast’s bold decision to acquire NBCUniversal from General Electric Co. in 2011. At the time, Comcast saw tremendous value in marrying NBC’s entertainment operations, including its then-lucrative cable channels, with its cable TV distribution service that Roberts’ late father, Ralph, launched in Tupelo, Miss., in 1963.
“They were two distinct businesses,” longtime cable analyst Craig Moffett wrote in a Monday note to investors. “Having them under the same roof didn’t make either better.”
Consumers shifted to streaming, and Comcast’s attempt to build a top-tier digital service, Peacock, has fallen well short of its goal. Peacock lags behind rivals despite billions of dollars in investment from Comcast.
The concept of unwinding its NBCUniversal operation began in earnest in the fall, when Comcast joined the bidding for Warner Bros. Discovery. Comcast executives knew they could ill afford to spend billions to buy a rival; Wall Street would have pummeled the company.
So Comcast offered to spin off NBCUniversal and pair it with Warner Bros., turning two original Hollywood studios into a new media colossus.
But 43-year-old billionaire David Ellison prevailed in the bidding, agreeing to pay $111 billion to capture Warner Bros. Discovery. Losing the auction forced Comcast to find a different path forward.
On a call with investors, Roberts said the separation would bolster the two firms as they navigate increasing competitive challenges while technology companies continue to transform entertainment.
“We asked ourselves three basic questions,” Roberts said. “One, can these businesses stand alone and have the heft to stand alone in separate companies? Two, do they have a clear, viable capital allocation path to invest? And three, is now the right time? And the answer we came back with was yes to all counts.”
A free-standing NBCUniversal, home of the “Minions” and “Jurassic Park” franchises, probably would be an acquisition target, as media companies have been consolidating in an effort to get more content and mass distribution for their streaming services. Ellison’s Paramount is on track to close its Warner Bros. purchase, which would combine such media assets as HBO Max, CBS, CNN, Paramount Pictures and Warner Bros. studios.
With its Sky business, NBCUniversal has a toehold in Britain and Europe at a time when Amazon and Netflix are flexing their global distribution muscles.
Comcast would be positioned to combine with another cable and internet provider, such as Connecticut-based Charter, which owns the Spectrum television service. Charter is in the process of buying the smaller Cox cable service, which also has operations in Southern California.
Comcast is expected to complete the spinoff next year and will retain an 19% stake in the new entity.
The timetable could put NBCUniversal up for grabs by 2028 — when the company is set to broadcast the Summer Olympics, which will be held in Los Angeles.
Comcast acquired NBCUniversal in 2011. The industry-reshaping deal combined the largest distributor of TV channels with a provider of top-rated TV channels and a movie studio. But the streaming revolution has decimated the cable television business. Traditional TV viewing has been in a steady decline over the last decade. NBC has relied heavily on NFL broadcasts, and more recently, NBA and Major League Baseball games to remain relevant.
NBCUniversal has invested heavily in its streaming service, Peacock, but has been unable to reach the scale necessary for profitability. Comcast‘s stock price has struggled as a result.
Roberts, chairman and chief executive of Comcast, will continue to be involved in the leadership of Comcast and NBCUniversal, working in partnership with the CEOs of both companies.
Mike Cavanagh will remain as CEO of NBCUniversal, and Comcast’s former chief financial officer, Michael Angelakis, will return to run Comcast after the spinoff.
“Perhaps the best part of today’s welcome announcement … is that Mike Angelakis is coming back,” Moffett, the analyst, wrote. “He will now helm the cable business, [which] is unequivocally good news. With Mike Angelakis’s return, Comcast has come full circle.”
Moffett added that, despite Monday’s announcement, the 2011 combination was not a complete bust.
“The deal to acquire NBCU from GE was financially brilliant,” he said. “It was structured so that Comcast paid for just half of the acquisition and then let NBCU’s own cash flow pay for the rest.”
Over the years, Comcast has raked in billions in profit from its media holdings.
Comcast executives on the analyst call played down the notion that the two companies were being positioned for another deal.
“Absolutely not,” Roberts said. “This is the right move to put each company in the strongest position to create value, fully monetize its assets and aggressively pursue its own organic growth strategies.”
Cavanaugh, who has been running the combined company for three years, sounded more like a buyer than a seller.
“Our plan for NBCUniversal and Sky is to build and invest for growth,” he said. “We have the freedom now to explore adjacent businesses where we have the right to play, and that’s thanks to the stability of our company and management team.”
The spinoff announcement comes a week after Fox Corp. announced its deal to purchase the streaming platform Roku for $22 billion. The deal is aimed at ensuring that Fox has a means to get its portfolio of sports, news and entertainment channels into viewers’ homes as the traditional pay-TV business continues to erode.
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