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Gordon Monson: How will BYU, Utah and Utah State hang in as the world of college sports revolves around money? Will you, as a fan, hang in?

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Gordon Monson: How will BYU, Utah and Utah State hang in as the world of college sports revolves around money? Will you, as a fan, hang in?


Are you ready for this, Utah and BYU and Utah State fans? Get ready. Your rooting world is about to be nudged off its axis.

And it will be OK — for some of you. Not all, some.

College sports is on the verge of transforming into something that could be more than a little off-putting to many college fans. Question is: Are you one of them?

The evidence of revolutionary change was all around, as the NCAA moved toward a multibillion-dollar settlement this week — from possible private equity involvement in athletic departments to revenue-sharing with college athletes, those athletes essentially becoming university employees, to backpay for past athletes being handed out to big contracts being offered and signed and sometimes allegedly reneged on by the powers that be, the powers you’re accustomed to cheering for.

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Bottom line is, college sports will one day be professional sports.

And now athletic departments are looking for money to counter added expenses they’ll face on account of wanting to stay competitive while being made legally to share proceeds with athletes, as well as other costs of competition.

Private equity partnership is being explored by some schools, where firms would pour millions of dollars into athletic departments as a means of investment, and be rewarded with payouts from money gained by those departments in the years ahead. This has been whispered about for a long time, but some administrators, needing more revenue to remain competitive for the aforementioned reasons, reportedly are seriously considering this idea. Such investment makes you wonder how much say those firms would have in overall direction of individual teams inside departments, in decision-making, etc.

Think of it like this: If the University of Utah partnered with a private equity outfit that offered to throw $150 million at Utah sports, and the Utes used that money to offset, say, sharing revenue and other expenses, say, paying coaches’ salaries, would that firm then have influence over who was hired for what position or who was fired?

Already mega-boosters are waist-deep in donating money at many schools. What kind of sway do they hold over department decisions? Would private equity investment make matters better or worse? In football, would it possibly balance out an annual competitive chase for league and national titles that currently rests at the same familiar 10 to 15 teams, inflating it to four times that many? Is more money magic?

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It certainly wouldn’t hurt, unless it certainly would, what with powerful money men and women sinking their teeth into college sports. Would Utah then be Utah’s team, would it be your team, or would it be some investment group’s team?

Nobody’s completely sure.

But, either way, money is becoming even more important moving forward than it’s been in the past. In the redistribution of that money, now with athletes getting a significant share, maybe more athletes than ever before depending on scholarship limits or a lack of them, high-level departments that used to put cash wherever they wanted, might feel panicked by losing some 25 percent of it to the kids they so often say they care so deeply about.

Indeed, college football and basketball have always been about money. Now it’s about who gets what portion of that money. Does it bother fans — you — that a good measure of that money will be mandated to go to athletes? And what if a pile of that money went to private investors?

Does anybody really care as long as winning — or an increased prospect of it — is achieved?

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We get it. It’s all an adjustment.

Some fans have always wanted their college athletes to play for their school for the same reasons the fans cheer for it with such emotion — because they identify with it, because they feel connected to it, because it represents them, because they love it, because they want it to win.

While winning at their sport is a big deal to most college athletes, winning at life is an even bigger deal. And winning at life is defined by many of them via how much money they can get. The example so often set by their coaches is Exhibit A. Top coaches make a ton of cash and top players want the same.

That money has to come somehow, from somewhere.

The glory of the school? Puh-leease.

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An example:

Perhaps you saw the recent paraphrased headline in The Tribune that read about like this: “QB alleges false promises by coach, others in lawsuit.”

If you had read something like that regarding a complaint by a college quarterback aimed at his coach 15 or 20 years ago, you would have thought it was a deal where an overzealous coach promised a recruit a certain amount of playing time straight from the start. Maybe the coach told the high school kid he would not only get an opportunity to start as a freshman, but that he would, in fact, start. All he had to do was sign right here on the dotted line and the job was his. Next thing, he does not start and the coach’s promise is broken.

No. That was so 1995, so 2005, so 2010.

In 2024, the false-promises lawsuit is about cold, hard cash, according to a report by The Athletic’s Stewart Mandel, money that was allegedly pledged to quarterback Jaden Rashada by Florida coach Billy Napier and others, including a big Gators booster and the Gator Collective, all as a means of getting the recruit to sign with Florida instead of Miami, where he had earlier committed, which through a booster of its own had previously promised money to Rashada to sign with the Hurricanes.

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How much money? The report said Florida, via its booster, offered the quarterback $13.85 million, outdoing Miami’s booster by some $4 million.

So, how’re you feeling about college sports these days?

This is not your dad’s college football. Back then, in the good ol’ days, programs would simply slip some bills into an envelope and quietly hand them over to a recruit to seal a deal. Now, we have … this.

But how much different in terms of competitive balance is it, really?

After Rashada chose Florida the deal fell apart and the lawsuit is now filed, seeking more than $10 million in damages, alleging six counts of fraud and negligence against Napier and a group of others. The quarterback was released from his letter of intent at Florida last year, subsequently heading to Arizona State and now he announced he’s transferring to Georgia.

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The question, then, is worth repeating: How’re you feeling about college sports, especially power football and basketball? Is all the money cavalierly being tossed around messing over the experience of rooting for your favorite college team?

Would an installed salary cap help or hurt?

Is the required money — funneled into revenue-sharing — now essentially being mandated by the courts and/or the threat of future lawsuits — and likely to be agreed to by all power conferences in order to avoid deeper monetary liabilities — mixed along with big sums of cash that could be garnered from investment firms and/or other sources enough to turn you and your interest away from college sports?

Will you view it as nothing more than pro sports, all as your ticket prices rise? Or does it not matter that your athletes playing for your school not only are being shown the money, but they’re also getting it? Are you envious because when you went to college, you worked two part-time jobs, one pumping gas and another sweeping floors in an administration building, as you paid tuition and completed a full-time class schedule? Are you a champion of athlete amateurism while the school pockets all the profits?

Yeah, are you ready for this and — who knows — maybe more? Get ready. It’s coming. It’s here.

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Thing is, it’ll be OK. It will. Pay no attention to the bag man behind the curtain. One way or another, certainly in college football and basketball, the sports you really care about, money has always ruled the day. Yesterday, today, tomorrow. It looks now a bit different, but if the money comes, if the winning comes, your care-factor is bound to come alongside. Nothing revolutionary about that. At top college levels, altruism and amateurism have long been diminished, if not dead.

In the years ahead, you can pull for the poor, thrifty, gutty, little college underdog … if it doesn’t die, too.



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Players Arizona Should Watch on Utah’s Women’s Team

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Players Arizona Should Watch on Utah’s Women’s Team


Lani White — Senior Guard (13.2 PPG, 5.6 RPG)

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Oct 21, 2025; Kansas City, MO, USA; Utahís Lani White speaks to media during Big 12 Womenís Basketball Media Day at T-Mobile Center. Mandatory Credit: Sophia Scheller-Imagn Images | Sophia Scheller-Imagn Images

At the top of Utah’s roster is Lani White, the team’s leading scorer and one of its most versatile weapons. White is averaging 13.2 points and 5.6 rebounds per game, showing she can score both from the perimeter and in transition, while also crashing the glass effectively. Her shooting splits this season, including 41.1% from three and nearly 80% at the free-throw line, which makes her a multi-faceted scoring threat.

White’s ability to hit tough jumpers and attack closeouts will test Arizona’s perimeter defense. Her rebounding numbers are also notable for a guard, meaning she could create extra offensive possessions and limit second-chance opportunities for the Wildcats.

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Arizona will need to be disciplined in its rotations to prevent White from getting easy shots off screens or in catch-and-shoot situations. 

Maty Wilke — Senior Guard (9.2 PPG, 2.8 APG)

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Oct 21, 2025; Kansas City, MO, USA; Utahís Maty Wilke speaks to media during Big 12 Womenís Basketball Media Day at T-Mobile Center. Mandatory Credit: Sophia Scheller-Imagn Images | Sophia Scheller-Imagn Images

Another key veteran presence for Utah is Maty Wilke. Wilke finds a lot of ways to impact the game, giving Utah a reliable offense and playmaking. Her ability to score — particularly from deep — adds spacing to Utah’s offense, and she has been an efficient shooter this year. 

Wilke’s experience is especially important in late-game situations. She can handle the ball under pressure and make plays for herself or others, which puts pressure on Arizona’s defensive switches and helps Utah maintain offensive flow. Preparing for Wilke’s mobility and decision-making will be a priority for Arizona, especially in denying her rhythm from behind the arc.

Avery Hjelmstad — Guard (9.0 PPG)

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Edmond Memorial s Avery Hjelmstad (10) looks to shoot during a high school girls basketball game between Edmond Memorial and Jenks in Edmond, Okla., on Friday, Feb. 23, 2024. | NATHAN J. FISH/THE OKLAHOMAN / USA TODAY NETWORK

Rounding out the top trio is freshman guard Avery Hjelmstad, who has quickly become a go-to scoring option. Hjelmstad is averaging nine points per game, providing Utah with scoring punch beyond its senior leaders. Her size and offensive instincts make her a matchup problem, particularly when she gets downhill or operates off the catch. 

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Although still early in her collegiate career, Hjelmstad’s impact cannot be understated. She helps diversify Utah’s scoring threats, meaning Arizona’s defense can’t just focus on shutting down White and Wilke. Arizona will need to communicate effectively on switches and close out hard-to-contest Hjelmstad’s perimeter attempts.

Why These Players Matter in the Utah-Arizona Matchup

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Mar 23, 2024; Storrs, Connecticut, USA; Arizona Wildcats head coach Adia Barnes with her team during a break in the action as they take on the Syracuse Orange at Harry A. Gampel Pavilion. Mandatory Credit: David Butler II-Imagn Images | David Butler II-Imagn Images

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Collectively, these three players embody Utah’s balanced offensive attack. White’s scoring and rebounding, Wilke’s shot-making and experience, and Hjelmstad’s emerging scoring ability present multiple challenges for Arizona’s defense.

Utah’s offensive success this season has hinged on spreading the floor, moving the ball, and taking advantage of open looks, something these players excel at. 

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Becky Burke in front of the bench coaching her team | Marison Bilagody, Arizona Athletics

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For Arizona to succeed, it will need to disrupt Utah’s rhythm early, contest shots at the perimeter, and also win the battle on the boards to limit second-chance points. Keeping White in check, forcing Wilke into tough decisions, and closing out aggressively on Hjelmstad could go a long way toward tipping the balance in Arizona’s favor.

Facing these threats won’t be easy, but how Arizona defends them will likely be a major storyline in this Big 12 clash.

Tell us your thoughts on Arizona’s win by commenting on our Facebook page. Make sure to also follow @NateMartTSports on X for updates on all things Arizona Wildcats.



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2025-26 Gamethread #35: New Jersey Devils at Utah Mammoth

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2025-26 Gamethread #35: New Jersey Devils at Utah Mammoth


The Matchup: New Jersey Devils (19-14-1) at the Utah Mammoth (17-16-3).

The Broadcast: TV — MSGSN 2, Devils Hockey Radio

The Rules: If you have been a reader here, you already know the rules. But for the rest, a reminder: please do not swear in the comment section, and keep comments relevant to the hockey game going on. Beyond that, do not attack any other commenters, and do not ask for or pass along illegal streams on this board.



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Man accused of killing Charlie Kirk files motion to disqualify Utah County Attorney’s Office from prosecuting case

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Man accused of killing Charlie Kirk files motion to disqualify Utah County Attorney’s Office from prosecuting case


The bottom line? An atmospheric river will pump moisture into northern Utah through the weekend, but with how warm it is, snow levels will remain high. Even the Wasatch Back will see more rain than snow, and what little snow they get will barely stick, if at all. Mountains won’t do too bad.



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