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Nevada Latino vote can potentially help swing the 2024 election

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Nevada Latino vote can potentially help swing the 2024 election


An aroma of Mexican pozole wafted through Maria Guadalupe “Lupe” Arreola’s spacious backyard during a warm early October evening, less than a month before Election Day.

As the sun began to set and horchata flowed freely, about two dozen Latino volunteers gathered at Arreola’s central Las Vegas home to promote Democratic candidates in a phone bank.

“For Latino citizens who can vote, your vote is very important,” Arreola told the Las Vegas Review-Journal in Spanish. “It’s important that they vote, for whomever they want to, but that they vote.”

“But first, we’re going to eat delicious pozole,” Arreola said about the hominy-and-meat-based stew boiled in watery red salsa.

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Democratic and Republican campaigns have dispatched staff to knock on doors and have held events throughout the valley in an effort to attract the coveted Latino vote.

They have hosted events at cafes and at a Lindo Michoacan restaurant, where in September Republican Senate candidate Sam Brown addressed upbeat Republicans at a packed section of the Mexican restaurant.

“Are you guys excited? There’s only 47 days left before Nov. 5,” Brown said that day.

“This is not my campaign for U.S. Senate,” he added. “This is our campaign for U.S. Senate.”

Demographic can prove pivotal

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Three in 10 Nevada residents identify as Latino, and the demographic is estimated to account for 20 percent of the state’s total vote in the general election.

In a race of inches in a battleground state, Nevada Latinos have the potential to swing the election.

Democratic Sen. Jacky Rosen and U.S. Rep. Dina Titus showed up to Arreola’s phone bank in October.

“The Latino vote is so important for our campaign,” Rosen told the Review-Journal, adding that demographic cares about the same issues as the rest of the electorate.

Rosen, who said she staffs first-generation Americans with immigrant backgrounds, complimented Arreola’s hospitality.

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“We come here all the time,” she said. “We’re not just here because it’s an election year.”

Later that week, Vice President Kamala Harris and former President Donald Trump would appear in the Las Vegas Valley events in a push to court the Latino vote.

Harris took part in a Noticias Univision town hall of undecided Latino voters broadcast from Cox Pavilion. Trump headlined “Building America’s Future Hispanic Roundtable” in North Las Vegas.

Both parties took advantage of Hispanic Heritage Month — which conveniently falls during the outset of election seasons — to host themed events geared toward Latinos.

‘Absolute difference’

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“We see the critical role that our Latino voters are playing in different elections,” UnidosUS CEO Janet Murguia told the Review-Journal this summer. “But particularly here in Nevada, they could make the absolute difference in the outcome of the presidential election.”

UnidosUS is a Latino-centered civil rights organization that also promotes civil engagement. President Joe Biden was set to address the nonpartisan nonprofit’s Las Vegas convention in July but abruptly canceled because of a COVID diagnosis. Days after, Biden dropped out of the race and endorsed Harris.

U.S. Latinos had a gross domestic product of $3.6 trillion in 2022, according to a 2024 report from Latino Donor Collaborative report sponsored by Wells Fargo and conducted by Arizona State University’s business school.

If that demographic was its own country, the figure would rank it as the fifth largest world economy, the report said.

Trump campaign gaining ground

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Experts say they understand that Latinos do not exist as a monolith; polls show that they care about many of the same issues as the rest of the electorate.

The top five issues cited by Latinos surveyed, according to a pre-election poll conducted in August for UnidosUS, were: inflation, jobs, housing, immigration, and crime and gun violence, respectively.

Additional polling from August to October suggested that while the majority of Latino voters continue to lean Democratic, Trump has been cutting into that advantage in 2024.

Harris’ lead of 61.6 percent to Trump’s 35.5 percent in August had dropped to 57.6 percent to Trump’s 41.8 percent in October, according to Emerson College Polling and Nexstar Media, though it was a small sample size with a larger-than-usual margin of error. Rosen held a more comfortable lead over Brown.

Citing exit polling, CNN reported that Biden got 61 percent of the Latino vote share in 2020 compared with Trump’s 35 percent.

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An analysis by the Americas Society/Council of the Americas — a nonprofit that specializes in Latin American politics and society — estimated that former Secretary of State Hillary Clinton took 60 percent of the Latino vote in Nevada compared with Trump’s 29 percent.

The numbers pale in comparison to former President Obama’s share of the vote, who Pew Research Center estimated got 76 percent and 70 percent of the Latino vote in Nevada in both of his campaigns.

Outreach lacking

Despite the efforts shown so far, campaigns are not doing enough to reach out to Latinos, according to UnidosUS. In September, the organization reported that just over half of the Latinos surveyed in Nevada (53 percent) said that they had not been contacted by either party this time around.

“Candidates should be redoubling their efforts to engage this decisive electorate and present concrete solutions to their top concerns — cost of living, wages and housing — to gain their confidence and earn their votes,” wrote Rafael Collazo, UnidosUS director of public affairs.

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League of United Latin American Citizens CEO Juan Proaño told the Review-Journal this summer that the outreach won’t improve significantly until campaigns start promoting more Latinos to senior positions.

LULAC describes itself as the oldest and largest Latino membership civil rights organization.

“We don’t want a figurehead,” he said. “We don’t want someone who’s just at the table that doesn’t have the ability to call the shots and spend money.”

Proaño had previously worked for political campaigns.

“I’ve been in those rooms, I’ve seen how those conversations go down, and they generally don’t end well,” he said.

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He said campaigns would benefit by being more transparent about their political contributions.

“They should report out Latino contributions and those contributions should go (back) into the community,” Proaño said.

Local efforts

Jaime Florez, the Hispanic communications director for the Republican National Committee and the Trump campaign told the Review-Journal that Democrats have a fundraising advantage, but he said it didn’t matter.

“We have the same message, and we have the best messenger, who is President Trump,” he said about the campaign’s efforts to reach all demographics.

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Florez said the campaign translates all messaging to Spanish for those who speak it, but he said the message doesn’t change.

Issues like immigration and inflation, Florez said, impact all citizens the same way.

He was one of the speakers at a northwest Las Vegas Trump campaign office where Republican surrogates stumped for the presidential candidate in front of a couple dozen Latinos.

“We don’t want to get into ‘how many offices did you open; how many people did you hire; how much money did you spend,’” Florez said. “It’s not about that, it’s about the message and the message is very clear, we need to go back to the prosperity of the Trump years.”

The Harris campaign said its office in the predominantly Latino east Las Vegas has seen “record levels of enthusiasm and engagement.”

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The campaign has used its local offices as “community hubs” to mobilize Latinos, hosting dinners, movie nights and bilingual events related to financial literacy.

“This first-of-its-kind program has brought in thousands of new voters since its launch in March,” the campaign said.

In late September, for example, the Harris campaign hosted a roundtable geared toward male Latino voters at a Peruvian cafe to discuss the economy.

Emilia Pablo, Nevada’s Harris-Walz campaign Latino media press secretary, said that the Biden-Harris administration has helped Latinos and that a Harris presidency would do the same.

“The Latino vote must be earned, and our campaign is putting in the work to reach Latinos in Nevada where they are and drive home the stark choice they face at the ballot box this election,” Pablo said.

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Contact Ricardo Torres-Cortez at rtorres@reviewjournal.com.



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Nevada

Nelson paces All-Southern Nevada soccer selections

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Nelson paces All-Southern Nevada soccer selections


Honored among the state’s best, Boulder City High School girls soccer stars Makayla Nelson and Abbey Byington were named to the All-Southern Nevada team.

An honor usually presented to 5A and 4A players, Nelson and Byington were among seven 3A players to make the 54-player team.

“I am very proud of Mack and Abbey’s accomplishments this year,” head coach Kristin Shelton said. “I’m not surprised they were honored as top players in the state, as they absolutely deserve it. Their talent is obvious and I’m so happy it was recognized by others.”

A dynamic scorer with a state-leading 58 goals, Nelson was named a second-team All-Southern Nevada selection after being named 3A Mountain league’s most valuable player.

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Helping the Lady Eagles to a 15-4-1 record, Nelson was named to the 3A All-State first team, after generating 15 assists as well this past season.

“I can’t say it enough that Mack was a force to be reckoned with this year,” Shelton said. “Not only was she our leading scorer, she was just an all-around great student-athlete and leader. Every other coach in our league knew her by name and agreed that she was most deserving of Player of the Year.”

Named an honorable mention selection, Byington was named to the 3A Southern region second team after generating 30 goals and 16 assists this past season.

Honored by the 3A, junior Sancha Jenas-Keogh was a first-team 3A All-State selection after being named defensive player of the year for the Southern region.

Emerging as a breakout presence on both sides of the ball, Jenas-Keogh generated eight goals and eight assists, along with 20 steals.

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“Sancha blew everyone away defensively this year,” Shelton said. “Her speed is unmatched, which is why she was able to shut down so many top players in our league. I am extremely excited to have her for one more season and really look forward to continue watching her soccer success.”

Named to the Mountain League second team for the Eagles was senior Abby Francis (eight goals, 12 assists) and juniors Josie Cimino (six goals, seven assists) and Leonesse Williams (six assists, 48 steals).



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Top 5 high school mascots in Nevada: Vote for the best

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Top 5 high school mascots in Nevada: Vote for the best


Some of the best high school mascots in Nevada are in some seriously remote locations, but one urban contender for best in the state is Cheyenne High School’s Desert Shields in North Las Vegas.

Over the next couple of months, SBLive/SI will be featuring the best high school mascots in every state, giving readers a chance to vote for No. 1 in all 50.

The winners and highest vote-getters will make up the field for our NCAA Tournament-style March Mascot Madness bracket in 2025. The Coalinga Horned Toads (California) are the defending national champions.

Here are High School on SI’s top 5 high school mascots in Nevada (vote in the poll below to pick your favorite):

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The poll will close at 11:59 p.m. ET Thursday, Jan. 9.

The North Las Vegas school was built in 1991, a year after the United States’ Operation Desert Shield began in Iraq. For Native Americans, a desert shield is a protective hide often decorated with bright designs and feathers.

Not quite a tornado, a dust devil is a strong, well-formed, relatively short-lived whirlwind. And the Dust Devils’ mascot has lots more personality than a lot of tornado logos out there — it looks ready to fight with its dukes up while sporting a serpent-like tail.

Tonopah is in mining country in off-the-beaten-path Nevada, and mucking is a little-known mining process. Muck is a mix of silver, rock and dirt, and muckers load it into ore cars for it to be rolled to the surface and processed. Fighting Muckers, on the other hand, play high school sports.

Mineral County residents have been telling horror stories about Walker Lake’s Cecil the Serpent since the 1800s, warning of imminent death to anyone who dared to swim in Cecil’s lake. If that’s not a perfect scenario for a high school mascot, I don’t know what is.

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Anyone with arachnophobia will want to skip ahead to the next one (and stay away from Gabbs, Nevada, in the fall). From September through November, thousands of desert tarantulas get out of their burrows and roam searching for a mate, representing the world’s largest tarantula migration. They’re so ever-present in Gabbs that the high school made the obvious choice of calling themselves the Tarantulas.

To get live updates on your phone — as well as follow your favorite teams and top games — you can download the SBLive Sports app: Download iPhone App | Download Android App

— Mike Swanson | swanson@scorebooklive.com | @sblivesports



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‘Tremendous contributions:’ Southern Nevada’s top health official is retiring

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‘Tremendous contributions:’ Southern Nevada’s top health official is retiring


Dr. Fermin Leguen’s family had expected him to become physician since he was a child growing up in Cuba.

He initially thought that he might study aviation technology. He wanted travel the world.

“Honestly, medicine wasn’t one of my top things to do,” he said in a recent interview. “But at the same time — like every other kid — you really have no idea about what any career is about.”

Leguen, 71, eventually made a choice he said he’s never regretted.

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“Finally, I decided to go with medicine,” Leguen said.

Southern Nevada’s Health District top official is retiring at the beginning of March, marking an end to a decades-long career that dispatched him across the globe to serve in public health.

“I have never (spent) a long period of time doing nothing, so I don’t know what to expect,” he said about his upcoming retirement.

Leguen — who became the face of the valley’s COVID-19 response as acting chief health officer— said he will miss his team and their dedication.

He will simply miss “just being here.”

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Leguen said he believes the Health District will remain in good hands, supported with a “very strong team.”

“We have very professional people here with a lot of skills, highly trained,” he said. “Regardless of who’s leading the organization, the biggest strength we have is the people we have here. And they are fully capable of responding to multiple public-health threats that we could face.”

The Health District board appointed Dr. Cassius Lockett — deputy district health officer — to succeed Leguen.

‘Tremendous contributions’

Leguen, who speaks softly and has a shy demeanor, was honored at Las Vegas City Hall earlier this month.

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Shortly after the room cleared from the festivities that welcomed new Mayor Shelley Berkley and Councilwoman Shondra Summers-Armstrong, Councilwoman Olivia Diaz took the microphone to issue a proclamation honoring Leguen for his “tremendous contributions.”

“Dr. Leguen, gracias,” Diaz said. “I just want to say ‘thank you’ for everything that you have done.”

Leguen joined the health district in 2016 as director of clinical services. In October 2019 — a few months before the global pandemic broke out, he was named acting chief health officer.

“Little did we know when we selected him… what we were going to be reeling and dealing with as the world and as a community,” Diaz said. “I don’t think this man would get a shut eye.”

As the health district searched for a permanent agency head, “the board leadership just decided Dr. Leguen has already proven himself as the right leader for this agency.”

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Leguen was officially promoted in early 2021.

During his tenure, he spearheaded the opening of two community health hubs that offer immunizations and primary health services for patients with no health insurance, Diaz noted.

He said he’s proud of his administration’s program that helps address a congenital syphilis crisis that’s “devastating” children.

During the pandemic, Leguen led the rollout of a bilingual education campaign for Spanish speakers at a time when Latinos accounted for 25 percent of COVID-19 deaths, Diaz said.

When Clark County commissioners faced backlash in the fall of 2021 over a resolution declaring vaccine misinformation a source of increased demand for unsafe treatments, Leguen supported the motion.

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“While it is essential for public agencies to provide a forum for people to comment and give input on issues that impact them, it is critical that information impacting the health and safety of the public be based on proven science and accurate data,” he said at the time.

“He’s made it a priority for the Southern Nevada Health District to reflect the community it serves,” Diaz said. “And to forge partnerships with diverse community organizations in order to better reach and serve underserved residents.”

Diaz said Leguen headed the region’s response to other public health emergencies, such as the opioid epidemic and the West Nile virus.

“I wish COVID was the only one,” Diaz said.

A life of service

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Leguen was born in Guantanamo, Cuba. His parents moved the family to the capital city of Havana when he was a toddler.

He studied medicine at the University of Havana.

Leguen worked for Cuba’s social services. He fled the communist country in 1991, eventually migrating to the U.S. where he began a residency in Puerto Rico before completing a pediatric residency at Johns Hopkins Hospital.

Throughout his career, he was a vaccination consultant in Africa, Caribbean countries and South America.

He credits vaccinations for saving lives during the pandemic.

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“When you’re seeing the number of deaths increasing day by day and there is nothing telling you that this is going to get better, it’s very, very depressing,” he said.

While nobody can fully prepare for a future pandemic, Leguen said that the agency has learned lessons to hamper the impact. Community in Southern Nevada collaboration was crucial, he added.

“We must be ready to learn every single day,” he said. “Nobody has the 100 percent answer for anything. We must be willing to communicate with our peers and the public our concerns, our limitations. And also make sure our community is aware of the multiple threats that could be there.”

Leguen, who has a wife and a daughter, said he’s looking forward to having more time to read fiction and watch Korean movies.

Asked to reflect about being an immigrant of color in the U.S. with a life of service under his sleeve, Leguen spoke generally about living out a dream.

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“What I would say to anybody is that you have to follow your dreams,” he said. “You must be consistent with your beliefs. You must be able to sacrifice yourselves and be confident.”

Contact Ricardo Torres-Cortez at rtorres@reviewjournal.com.



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