Entertainment
Netflix NFL games score 24 million viewers each on Christmas as streamers push further into sports
With two much anticipated NFL games and a big assist from Beyoncé, Netflix created a major cultural moment for the streaming industry, marking a significant milestone as the service pushes further into live sports. But the events couldn’t top the ratings for last year’s games on broadcast television.
Netflix on Thursday said its two Christmas Day NFL games — Kansas City Chiefs vs. Pittsburgh Steelers and Baltimore Ravens vs. Houston Texans — each brought tens of millions of viewers to the Los Gatos, Calif.-based streaming service.
The Ravens-Texans game drew an average of 24.3 million U.S. viewers Wednesday, while the earlier Chiefs-Steelers matchup brought in 24.1 million, according to Nielsen data released by Netflix. Viewership peaked with 27 million viewers during the Ravens-Texans game with Beyoncé’s halftime performance, the company said. Worldwide streaming numbers will be released in the coming days.
The strong numbers come after Netflix’s boxing match between Jake Paul and Mike Tyson attracted huge viewership to the platform, despite being plagued by buffering and other technical issues for many users. That bout, Netflix’s first professional live sports event, drew 65 million households streaming concurrently and 108 million global viewers, the company said.
Netflix’s numbers are a sign of the potential for streaming as a vehicle for sports broadcasting. But the ratings didn’t top those for traditional TV. Last year’s most-watched Christmas Day game averaged 29.2 million viewers for CBS, according to Nielsen data.
The data for Wednesday’s games included CBS local market viewing and mobile viewing on NFL+, in addition to traffic to Netflix, the company said.
NFL fans are used to turning on the the old-school broadcasters for their football showdowns, despite the growing popularity of streaming for on-demand and live programming.
Netflix’s NFL games were widely seen as a key moment for the streaming industry, pairing the most popular sport in America with the biggest global subscription streaming platform. Streaming services have been swallowing up the rights to sports leagues, with Amazon securing Thursday Night Football and upcoming NBA games, while Apple has Major League Baseball on Friday nights as well as Major League Soccer games.
“Amazon and YouTube and Apple and now Netflix, they’re all totally in the mix,” said Paul Verna, vice president of content at market research firm Emarketer. Netflix’s NFL Christmas Day broadcast is “them throwing their hat into the ring for live sports in a big way.”
The entry of the tech titans has also raised the price of sports rights. Traditional TV networks often are willing to pay big bucks to keep live games, one of the few things that can still get a huge number of people to tune in at a specific time.
Netflix reportedly paid $150 million for its first two NFL games. The service will also carry at least one NFL Christmas game in 2025 and 2026 as part of a three-year agreement with the league.
CBS Sports produced the games, with NFL Media producing the pre-, post-, and studio halftime programming.
“Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered,” Bela Bajaria, Netflix’s chief content officer, said in a statement.
Compared with some of its prominent streaming rivals, Netflix had been slower to dive into sports.
Prior to the Paul vs. Tyson fight, Netflix’s efforts in live sports included events such as exhibition golf and tennis tournaments, as well as sports documentaries. Last week, Netflix signaled further ambitions by signing a deal to stream the FIFA Women’s World Cup in 2027 and 2031. The company has been gradually upping its game in the space because of the appeal for viewers and, crucially, advertisers, which Netflix is attempting to court.
“The other companies have started small and built up from there, and I see Netflix going in exactly the same direction,” Verna said.
Neither of the Christmas games were very close. In the first game of the day, Kansas City defeated Pittsburgh 29-10. Baltimore routed Houston 31-2.
From a technical perspective, the NFL games on Netflix were a far smoother viewing experience for those tuning in, compared with the Paul vs. Tyson match, during which the company’s service was overwhelmed by demand. Those problems rose the stakes for Netflix, which worked to prepare for another big influx of viewers.
The streaming giant has about 283 million subscribers worldwide, with nearly 85 million in the U.S. and Canada.
It did its best to Netflix-ify the telecasts, peppering commercial breaks with promos for its upcoming shows and movies (including “Squid Game” Season 2, which debuted Thursday, the second season of “The Night Agent” and “Back in Action,” starring Jamie Foxx and Cameron Diaz).
The telecast also featured appearances from comedians Bert Kreischer and Nate Bargatze, who have appeared on Netflix. Bargatze’s latest standup special just debuted on the service.
But by far, the biggest nonathletic draw to the event was Beyoncé’s halftime performance during the Ravens-Texans contest in Houston, the singer’s hometown. The artist showcased her latest album, the countrified “Cowboy Carter” celebrating her Southern roots, ahead of February’s Grammy Awards, at which she’s competing for album of the year.
Times music critic Mikael Wood called the performance “a thrill from top to bottom.” “For all its cross-promotional synergy,” her “halftime show was a reminder that whatever lures Beyoncé from her superstar cocoon is worth celebrating,” Wood wrote.
Regular season NFL games typically don’t have a halftime show — a spectacle reserved for big games such as the Super Bowl. But the decision to add Beyoncé into the mix was a savvy move, Verna said.
“It definitely had much more media interest and attention because everybody knew Beyoncé was going to perform,” he said. “Netflix was smart to latch onto these Christmas games and having the halftime show certainly couldn’t have hurt.”
Movie Reviews
‘Night Nurse’ Review: A Caretaker Explores Her Kink for Elder Abuse in the Year’s Strangest Erotic Thriller
There are any number of erotic thrillers in which rich old men are robbed blind and/or left for dead, but Georgia Bernstein’s admirably bizarre “Night Nurse” might be the first movie of its kind where elder abuse is the source — and possible subject— of its erotic thrills. If there are others, I’m not sure I want to know.
But this woozy debut feature doesn’t rely on its audience being turned on by the relationship between a nubile caretaker and her dementia-addled patient. Their psychosexual bond, meanwhile, hinges on cold-calling vulnerable old people under the guise of a grandchild in financial distress. (“I’m in trouble, nana, send me $10,000 or I’ll be left to rot in jail!” That sort of thing). With its slim wisp of a premise stretched into a Strickland-esque dreamscape that substitutes kink for conflict, the film itself hardly seems convinced by its own wrinkled lust — all desperate kisses and non-touching poses of subservience. More important to Bernstein is what that lust reveals about her characters’ deepest needs, specifically how their need to care and be cared for can be as easily perverted as any other form of desire.
As moody and weightless as the noir-accented score that blows through the movie like a curlicue gust of wind in an old cartoon (credit to musicians Sam Clapp and Steven Jackson), “Night Nurse” lacks the pulse required for its stray feelings to come alive. Still, the film ambiently taps into the latent eroticism of teasing out the distance between how you see yourself and who you really are. Bernstein plays with that distance like a telephone cord wrapped around her fingers, and Eleni — played by the excellent newcomer Cemre Paksoy, powerfully helpless — only frays even more as the receiver is brought near the hook. “Everything I did before today wasn’t me,” the nurse tells co-worker Mona (Eleonore Hendricks) after starting a new job at an Illinois retirement home. “It was somebody else.”
What she did before today remains unexplored (specifically, what she did to get herself fired from her last gig), but I’m guessing she’s probably changed less than she thought. There’s a faraway flicker in her eyes the moment she catches the vibe between Mona and Douglas (a ribald and elusive Bruce McKenzie), a white-haired seventysomething who shows early signs of dementia but still commands an undiminished sexual energy. “I’m not an invalid,” he coos as Mona bathes him in the tub, to which she replies, “yes, you are,” in a supplicant tone that hints at a rich history of power games between them.
Later that same night, Douglas will force Eleni to call a stranger, pretend that she’s their granddaughter, and ask for money — he’ll wrap the phone cord around the nurse’s body as she talks and shove her against the wall as they kiss. She’s into it. So into it that he has to clarify the terms of his whole deal: “If you’re looking for a pogo stick, I’m really not your guy.” But Eleni isn’t looking for anything to bounce on. She just wants to be needed, and maybe to need someone in return. Someone who will see her for who she really is and allow her the fantasy of pretending she isn’t being herself when she cons vulnerable strangers out of their money — when she exploits how enthralled those strangers are by the care they have for their loved ones.
“Night Nurse” doesn’t belabor the psychology, as Bernstein prefers to express her story through heavy-lidded suggestion. Somnambulating from the moment it starts, the film moves through a series of beautifully arranged poses that stretch their latent meaning thin across the surface (Lidia Nikonova’s cinematography lacquers every shot with a seductive dreaminess). We see Douglas smoking in a lawn chair with Mona and Eleni curled around his feet. Eleni riding in the backseat of a convertible as the wind blows through her curls. The full staff of nurses — all of them under Douglas’ sway — stumbling around his condo in a state of zonked out bliss as they roll on the prescription drugs they’ve stolen from the residents.
Once you’ve seen one shot of this movie, you’ve practically seen them all, at least until things escalate during a rushed and unsatisfying third act that forces Eleni into an honest confrontation with herself. People will do just about anything to feel needed — they’ll give whatever degree of care allows them to receive it in return. “Night Nurse” understands that desire, but remains far too numb to treat it.
Grade: C+
The Independent Film Company will relase “Night Nurse” in theaters on Friday, July 10.
Entertainment
Lucas Museum to give free annual passes to South L.A. neighbors, host community preview day
The Lucas Museum of Narrative Art, which is moving at light speed toward its Sept. 22 opening, announced Thursday that it will give free annual passes to its South L.A. neighbors living in the 90037 ZIP Code. The 300,000-square-foot, $1-billion museum located in Exposition Park will also host a special community preview day on Sept. 13, more than a week before the general public gets to step inside.
The 90037 ZIP Code has a population of more than 65,000 and is bordered roughly by the 110 Freeway to the west, Slauson Avenue to the south, Central Avenue to the east and Martin Luther King Jr. Boulevard to the north. Residents can register for passes at lucasmuseum.org/lm37 and will be alerted in August when the program launches. Pass holders can reserve tickets for themselves and one guest.
Tickets for non-pass holders go on sale July 21. They cost $25 for adults and $21 for seniors. Kids 17 and under are free.
“Storytelling has the power to bring people together and create a sense of community,” said Lucas Museum Chief Executive Tracey Bates in a news release about the program. “Through LM37, we are inviting our South Los Angeles neighbors to make the museum part of their lives and take their own path of discovery through the art, programs and experiences that will help shape this new cultural hub for Los Angeles.”
The community preview day is designed to give local business owners, community partners, civic leaders and registered LM37 pass holders a sneak peak of the 10,000 square feet of exhibition space, as well as the expansive gardens with 11 acres of park space.
The opening programming, curated by co-founder George Lucas, features 20 inaugural exhibitions across more than 30 galleries, including one titled “Star Wars in Motion,” containing vehicle designs, high-speed racers, flying vessels, props, costumes and illustrations from the first six films in the beloved franchise.
More than 1,200 objects will be on display from Lucas’ personal collection of narrative art. Highlights include work by Norman Rockwell and Dorothea Lange, as well as a variety of manga, children’s book illustrations and comics.
Movie Reviews
Movie review: Supergirl is a blast
Last year’s “Superman” ended with Iggy Pop singing “Because I’m a punk rocker, yes I am” — an ironic coda for a superlatively square hero. But it rings straightforwardly true for Superman’s cousin.
Milly Alcock’s Kara Zor-El, or Supergirl, sports not a spandex suit but a Blondie T-shirt. When we meet her in Craig Gillespie’s “Supergirl,” she’s been on an interstellar bender for days. She’s more Courtney Love than Clark Kent.
Nonchalant and sarcastic, Kara is also a little Han Solo-ish, you might say, given that she moves capriciously through the galaxy in her junky spaceship while getting in fights in extraterrestrial bars. She’s a welcome, jagged riff on more buttoned-up superheroes, and Alcock is terrific in the role. If only “Supergirl” was as good as she is.
While the latest DC release, and second under James Gunn’s stewardship, has its moments, “Supergirl” struggles to match Kara’s punk-rock energy with an equally spirited supporting cast and story.
Skepticism seems to have gathered for “Supergirl” ahead of its release. Many fans have argued it wasn’t the right next step for DC Universe. But I’m not so sure. Alcock’s breezy cameo in “Superman” was one of that movie’s highlights. Handing the follow-up to her, and her faithful floating dog Krypto, strikes me as an extremely natural next step. When in doubt, follow the dog.
And much of “Supergirl” is winning. It resides almost entirely in space, touching down only momentarily on Earth. In its consistently creative production design, clever needle drops and underdog story arc, “Supergirl” resides a little closer to Gunn’s “Guardians of the Galaxy” movies than other DC entries. Its outer space is filled with cosmic detritus, mean characters and cute critters. Seth Rogen as the voice of a tiny alien co-piloting a space bus is an inspired concoction, as is a shabbier sci-fi realm with rest stops along the intergalactic highway.
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