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GrubMarket’s 2025 “Sustainable California” Initiative Supports the Restoration of the Los Angeles Environment following Wildfire Damage and Empowers California Farmers with Technology

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GrubMarket’s 2025 “Sustainable California” Initiative Supports the Restoration of the Los Angeles Environment following Wildfire Damage and Empowers California Farmers with Technology


SAN FRANCISCO, Feb. 3, 2025 /PRNewswire/ — GrubMarket, the AI-powered technology enabler and digital transformer of the American food supply chain industry, as well as one of the largest private food eCommerce companies globally, today announced that the Company’s Sustainable California initiative for 2025 aims to support the Los Angeles area with environmental restoration following the recent catastrophic wildfires, and help California farmers participate in the benefits of the digitalization of the American Food Supply Chain with access to technology that will improve their efficiency and sustainability of their farming practices. GrubMarket’s Sustainable California initiative reflects the company’s continued dedication to promoting sustainability in the farming environment and the welfare of the agricultural community throughout California.

Launched in March 2023, Sustainable California is GrubMarket’s multi-faceted, company-wide initiative with a mission to preserve California’s farming environment, empower farmers, and reinvigorate the state’s fragile agricultural ecosystem. Since its inception, the initiative has promoted organic farming practices, supported reforestation, and developed innovative technologies for a more resilient and sustainable food system. Sustainable California has sponsored the successful planting of over 100,000 trees in diverse regions throughout the state, supported California farmers seeking organic certification, and contributed efforts towards protecting the State’s soil, water, and farmlands to ensure future agricultural prosperity. GrubMarket’s commitment to meaningful environmental programs earned the company the 2023 Sustainability Initiative of the Year Award from the Business Intelligence Group.

In the wake of the recent, devastating wildfires in the Los Angeles area, which burned over 40,000 acres and destroyed countless trees, GrubMarket’s Sustainable California initiative this year contributes to the restoration of the environment in the Los Angeles area, by sponsoring a reforestation project to plant at least 100,000 trees throughout the region in partnership with non-profit reforestation organizations. This endeavor aims to restore natural habitats, improve soil health and water retention, and ensure long-term sustainability for local agriculture. The reforestation process is both a major undertaking and a crucial part of a comprehensive response to addressing the impact of wildfires on the environment.

Additionally, to help support California farmers who are facing farming challenges associated with a deteriorating environment and striving to improve the efficiency, profitability and sustainability of their farming practices and operations, GrubMarket will provide free software subscriptions to all farmers based in California for the entire year of 2025. GrubMarket will offer its suite of AI-powered SaaS products, including;

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  • WholesaleWare ERP – the only Enterprise AI-enabled ERP solution for the industry, which assists farmers with efficient inventory and operations management.
  • Orders IO – eCommerce technology that provides farmers with mobile apps and online ordering portals to increase their sales capacity and digitally transform the cumbersome offline ordering process.
  • GrubAssist AI – Artificial Intelligence agents specifically aligned and trained for the agriculture industry, to help farmers expedite and enhance operational efficiency across tasks such as business analysis, inventory analysis, order entry, and cashflow analysis.

Offering these cutting-edge technology solutions at no cost this year will help California farmers streamline their operations and support them to continue to provide high-quality produce to California and the rest of the United States.

“The Los Angeles area is where hundreds of our employees live; it is also home to a number of our most iconic brands. We feel deeply for the families and communities that have experienced unimaginable hardships and tragedy from the devastating wildfires,” said Mike Xu, CEO at GrubMarket. “Through our reforestation project and technology support programs, we aim to help restore the natural environment, assist farmers in the face of unprecedented challenges, and uphold our broader mission to create a resilient and thriving farming community in California. We believe these efforts embody the very heart of our Sustainable California initiative. We are eager to help foster a more sustainable future for both our environment and local farming community.”

As GrubMarket continues scaling its business and advancing its technologies, it will continue to reinforce its commitment to ensuring a more sustainable future for California’s agricultural ecosystem.  California-based farmers and growers interested in learning more about or benefiting from GrubMarket’s Sustainable California initiative, are encouraged to visit https://sustainability.grubmarket.com/or send a note to [email protected].

About GrubMarket

GrubMarket is the AI-powered technology enabler and digital transformer of the American food supply chain industry, as well as one of the largest private food eCommerce companies globally. As the enterprise AI solutions provider for the American food supply chain, a first mover in the tech-enabled B2B food eCommerce space, and a pioneer offering cutting-edge, AI-powered software-as-a-service solutions, GrubMarket uses technology to fundamentally transform the American and global food supply chain. GrubMarket has also been named to the prestigious CNBC Disruptor 50 list for two consecutive years. The company operates in all 50 U.S. states and has a global presence in Argentina, Canada, Chile, Colombia, Egypt, India, Mexico, South Africa, and Spain, with plans to expand further across the U.S., Canada, South America, Europe, Africa, and other parts of the world.

For Media Inquiries:

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GrubMarket Media Team
[email protected]
(415) 986-0523

SOURCE GrubMarket



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California

Northern California’s House of Clocks has stood the test of time for 55 years

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Northern California’s House of Clocks has stood the test of time for 55 years


While we may lose an hour of sleep this coming weekend, one clock store in California is gearing up for one of its busiest times of the year: daylight savings.

It’s the House of Clocks, the largest clock company in Northern California, which was recently celebrating 55 years of business.

It’s a place frozen in time. Just visit the store’s 240-year-old grandfather clock. It’s got plenty of stories to tell, dating back to 1780.

“This is the oldest piece we have right now,” clocksmith Joey Hohn said.

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The House of Clocks is on the outskirts of Downtown Lodi in San Joaquin County.

“We have new, we have vintage, we have antique,” co-owner Sandy Hohn shared. “Honestly, it feels like not a day goes by that we don’t get a phone call or an email of somebody wanting to sell something for 100 different reasons.”

The clock store has been with the Hohn family for three generations. It’s all thanks to one family heirloom.

“When the first war started, [my grandparents] left everything and had to move,” Joey Hohn explained. “After the Second World War, my grandpa was stationed in Germany. They went back to the house that had been abandoned and the neighbor who they left the property to said, ‘As far as I’m concerned, everything in the house is still yours.’ They went back and got this, so this is my great-great-grandparents’ clock.”

You can find just about anything in the House of Clocks, from old grandfather clocks to clocks that can fit in the palm of your hand.

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What you can’t find anywhere else is the Hohns’ love for Lodi.

“We’ve made so many friends over the years out of customers,” Sandy Hohn said. “Friends that are just wonderful, that love collecting, and we keep them repaired for their families, which is awesome. They have sentimental value that’s passed down.”

That same love for the city and their community runs in the family.

“We had a customer that wanted to repaint their dial,” Joey Hohn explained. “We told them no because it was her father’s who had passed away. Every time he went to wind the clock, he placed his thumb in the same spot. When we told her that smudge there on the dial was her father, she said, ‘Back away, don’t you dare.’ It was just a good memory we have.”

While you can’t turn back time, what we can do is keep memories alive and treasure the present moment.

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“There’s so many personalities,” Sandy Hohn said. “We just try to find a good home for them.”



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Signs of spring blooming at Antelope Valley California Poppy Reserve after wet, warm winter

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Signs of spring blooming at Antelope Valley California Poppy Reserve after wet, warm winter


It’s beginning to look a lot like spring!

The warm and wet weather this winter has led to the start of a dazzling super bloom at the Antelope Valley California Poppy Reserve.

“We had an unseasonably warm winter as well, so there’s actually a lot of growth,” said Callista Turney with California State Parks. “We’re having early wildflowers that are already at the park. So if you look at the poppy live cam, it shows a lot of orange already.”

The rain has helped the early blooms, but it’s actually the heat that accelerated the growth of the flowers.

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“It will actually speed up the growth of the plants, so some of them were already blooming and that’s going to cause those blossoms to accelerate faster towards seed production. And the blossoms that are in the process of being formed, those are going to open up soon as well.”

We also sometimes see great super blooms in Death Valley National Park, Anza-Borrego Desert State Park, Joshua Tree and the Mojave National Preserve.

“It’s definitely a rare occurrence because we don’t always have the right conditions. It’s gotta be the weather, the wind, the rain, all coming together,” said Katie Tilford, Director of Development and Communications with the Theodore Payne Foundation.

If it continues to stay unseasonably warm, we’ll see a shorter bloom. The key to a longer season is milder weather.


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Republican governor candidate Chad Bianco says he’s the ‘antithesis to California state government’

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Republican governor candidate Chad Bianco says he’s the ‘antithesis to California state government’


We are counting down to the California governor’s race. Chad Bianco, the sheriff of Riverside County, is one of the two biggest names running on the Republican ticket.

In a one-on-one interview with Eyewitness News political reporter Josh Haskell, Riverside County Sheriff Chad Bianco said, “I am the antithesis to California state government because I am going to take a nuclear bomb into that building and absolutely destroy everything that they do to us behind closed doors.”

Although he’s been elected by the voters twice, Bianco says he’s not a politician — which is why he believes his campaign for California governor is resonating, as reflected in the polls.

“President Trump, in one year, from 2025 when he took over, until now, did absolutely nothing to harm California. What’s harming California is 30 years of Democrat one-party rule that have created an environment here that no one can live in anymore. They’ve only been successful here in California because we vote D no matter what. You vote D or die. I mean, that’s it. Charles Manson would be elected in California if he was the only Democrat on the ballot,” Bianco said.

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Bianco isn’t the only conservative Republican running for governor, and according to polling, he’s neck-and-neck with former Fox News host Steve Hilton.

SEE ALSO: CA governor candidate Steve Hilton says ‘everybody supports’ Trump’s immigration policies

Leading in some polls in the wide-open California Governor’s race as the June primary creeps closer is Republican and former Fox News host Steve Hilton.

“Steve has no chance of winning in November. The Democrats know that I’m going to win in November, and so they have to do everything they can to keep me out of that,” Bianco said.

When asked about the affordability crisis in the state, Bianco said, “Almost the entire issue of affordability in California is because of regulation, excessive regulation imposed by government. Every single regulation can be signed away with the governor’s signature.”

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“It is a drug and alcohol addiction problem that, and a mental health problem,” he said about the homelessness crisis. “Every single bit of money that is going to these nonprofits that say ‘homeless,’ zero money. You’re getting absolutely nothing. I can’t tell you that we would end what we see in the homeless situation within a year, but I guarantee you we would never see it again after two years.”

When challenged on that prediction, pointing to how the state doesn’t have the facilities to treat the number of people living on our streets, Bianco responded, “We have been conditioned to believe that buildings take five years to build. It takes 90 days or less to build a house, but in California, it takes three to five years because the government won’t allow it. The regulations that are destroying this state are going to be removed with me as the governor.”

Bianco also said California jails shouldn’t have to play the role of treatment facilities.

Although he says he supports the Trump administration and wants the president’s endorsement, Bianco has been traveling the state — meeting not just with Republicans, but Democrats and independents as well. He says all of our state government officials have failed.

The primary election is June 2.

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No clear front-runner in race for California governor, new poll shows

A new poll shows there’s still no clear front-runner in the race to replace Gov. Gavin Newsom.

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