Sports
Are Copa America's $200 tickets and empty seats a missed opportunity ahead of the World Cup?
When Argentina returns to MetLife Stadium to face Canada on Tuesday, they will likely do so before a soldout crowd. When they faced Chile in East Rutherford, it was the highest-attended match this Copa America so far.
It’s the norm at major tournaments: wherever the Argentina national team goes, fans follow.
This summer, they have gone from Atlanta to New Jersey to Miami to Houston and now back to New Jersey. The demand to catch Argentina and captain Lionel Messi has meant tickets to watch the world champions have been the most expensive. Yet fans have shown their willingness to pay hundreds of dollars for a single match ticket, if not more.
The average cost per ticket at Copa America is high anyway, however; estimated at more than $200 (£160), per multiple accounts. As we enter the final stages of the tournament, ticket prices are only getting higher.
Argentina fans at Hard Rock Stadium (Carmen Mandato/Getty Images)
For organizers CONMEBOL, attendance at this year’s Copa America may be considered a resounding success. Eight days before the tournament, officials boasted how more than one million tickets had already sold for the first 32 games. Alejandro Domínguez, president of South American football’s governing body, said officials were “filled with excitement and enthusiasm”.
Yet there have also been less-than-spectacular crowds at several group-stage matches, with every empty seat in cavernous NFL stadiums representing a missed opportunity to attract a fan who could have been enthralled by the growth of soccer in the United States. Never mind the impact on players or how poor those empty seats look to those watching at home on television.
While Copa America began with a reported sellout of just over 70,000 fans at Mercedes-Benz Stadium in Atlanta when Argentina were in town, the following five fixtures drew crowds that were tens of thousands of fans below each stadium’s capacity.
It wasn’t until the fifth day of competition, Colombia-Paraguay at NRG Stadium in Houston on June 24, that we saw another full stadium, as the table below shows. (Green indicates matches which were considered sold out, while red was below 66 per cent of capacity — and note that Levi’s Stadium has an expandable capacity.)

CONMEBOL said it consider nine of the 24 group-stage matches as sellouts. Copa America Centenario in 2016 — which also took place in the United States — sold more than 1.5 million tickets and has served as a benchmark for organizers this summers. By the conclusion of the group stage, sales were on track to reach similar figures to 2016, according to Ruben Olavarrieta, CONMEBOL’s commercial manager in charge of ticketing.
Before the tournament, Nery Pumpido, CONMEBOL’s deputy secretary general of soccer, told The Athletic that tickets were “set at a price that I think has been important, because people have come to buy a lot”.
Overpriced tickets were out of the confederation’s control, he continued, because the dynamic ticket pricing that determines those figures is handled by the ticketing partners at each stadium.
“From what has been demonstrated so far,” Pumpido said last month, “the price has been correct.”
Dynamic pricing has the potential to price out fans from some nations competing in the tournament. Not only are tickets costly, but any tourist attending matches would also have to account for hotels and flights in the United States — and also the travel between stadiums if they want to catch multiple matches.
Average net salaries in many of the competing Latin American nations fall below $900 (£700) per month. In Argentina, where inflation is among the highest in the world, the average monthly net salary was estimated at $423.32 last year, per Statista.
In many ways, dynamic ticketing favors American buyers with higher incomes and lower travel costs. The large diasporas of Latino communities across the U.S, coupled with the popularity of some tournament favorites, means Argentina, Brazil and Colombia have drawn the biggest crowds, but not in every market. When Colombia and Costa Rica battled it out in Glendale, Arizona, only 27,386 filled the 63,400-capacity State Farm Stadium.
For the July 4 quarterfinal match at NRG Stadium, where Argentina ousted Ecuador after a painstaking penalty shootout, the cost for a single resale ticket on Ticketmaster started at $176 on match day. Even eight minutes into play, tickets on StubHub were still going for $120.
Panama vs Bolivia in Orlando drew a crowd of 12,933, when the stadium capacity is 25,500 (Leonardo Fernandez/Getty Images)
Tickets for the remaining quarterfinals were still pricey, by soccer’s standards, but lower than Argentina-Ecuador. On Thursday, a single ticket for Venezuela-Canada at AT&T Stadium was $107, $132 for Brazil-Uruguay at Allegiant Stadium, and $70 for Colombia-Panama at State Farm Stadium in Arizona. That is likely due to the low turnout for Colombia in that market during the group stage.
All these prices do not include the service and processing fees, taxes and public transportation or parking that might be needed to get to a match. Parking cost up to $132 for Argentina’s quarterfinal in Houston.
But prices alone are not solely to blame for lackluster crowds at some of the tournament’s group-stage fixtures. Better marketing around matches could have raised the profile of some matches, especially those that included the United States. The team’s tournament opener against Bolivia at AT&T Stadium in Arlington, Texas, only drew 47,873 fans to the 80,000-capacity stadium.
GO DEEPER
How Uruguay v Brazil became this Copa America’s dirtiest match
UMSNT’s second match against Panama in Atlanta only featured 59,145 fans in a 71,000-capacity venue. And when the U.S. fell to Uruguay 1-0 at Arrowhead Stadium in Kansas City and exited the competition, only 55,460 fans filled the 76,400-capacity venue, with half of the upper bowl appearing empty on television. Blistering temperatures, and the team’s shocking fall to Panama the match prior, could have also been a deterrent.
Originally, the tournament was set to be played in Ecuador, but almost everyone involved considered the relocation to the United States last year as a win — except those in Latin America who considered it an unpopular decision. For CONCACAF (the confederation for North and Central America and the Caribbean), it gave its member nations a chance to shine on South America’s biggest stage.
It also gave the United States, Mexico and Canada, co-hosts of the 2026 World Cup, a chance to capture fans’ interest ahead of the main event. Few South American nations have venues with such large capacities as the U.S, which is filled with massive NFL stadiums at the ready (even if that has brought its own issues with some of the fields), which was a prospective win for CONMEBOL. Would it have been prudent, however, to host games at smaller Major League Soccer stadiums with bigger pitches in more established markets for soccer fans?

While unsold tickets mean missed revenue for the South American federation and other stakeholders, the missed opportunity is more of an issue for those who want to grow the game in North America. Mexico and the United States failing to advance beyond the group stage has been viewed as an utter failure for both nations. Instead of captivating audiences with deep runs in the tournament and preparing markets for 2026, the conversation is squarely focused on the crisis each nation’s men’s soccer team now finds itself in.
While Canada’s run to the semifinals no doubt helps, the CONCACAF nation has played in front of some of the smallest crowds in the tournament, such as the 11,622 fans who braved the heat to watch their 1-0 win against Peru at Children’s Mercy Park in Kansas City. That match, in which an assistant referee collapsed from heat exhaustion due to the high temperatures, was the lowest-attended fixture all summer.
Canada has also had the misfortune of playing against teams with clear home-field advantages in every match.
“With how our fanbase works, and how diverse Canada is, even our home games (in Canada) have been really difficult,” said defender Alistair Johnston.
“And so I think that most of our matches with the national team have always been in these kinds of environments, and I think that has helped us in the long run so that when you do come and play the Argentinas, Peru, Chile, whoever it is, and probably again here against Venezuela as well, we are ready for that because it’s almost become the norm to us.”
Empty seats at the quarterfinal between Colombia and Panama at State Farm Stadium, Arizona (Ezra Shaw/Getty Images)
The real crown jewel of the competition remains the final game at Hard Rock Stadium in Miami Gardens, Florida. Its more limited capacity of 65,300 only pushes demand even higher. Tickets for sporting events and other entertainment in Florida as of July 1 are, however, tax-exempt through the end of the month thanks to local law.
As of Friday morning, a single resale ticket in the upper bowl at Hard Rock started at $1,369. That drops to $1,292 each when you buy two tickets together. That number will continue to rise and fall, with those same tickets going for $1,350 each just an hour earlier. The service fee for these tickets (an additional cost) was an estimated $271 each.
It’s why there will likely be several fans sprinkled around the outskirts of the stadiums hosting these last few rounds of Copa America, hoping to catch a glimpse of the madness while watching the match from the comfort of their phones or tablets. Of course, tickets for the remaining matches will continue to fluctuate depending on demand. So, one fan seated in the same section who purchased tickets weeks prior may end up paying hundreds more than a fan who bought a ticket hours before kick-off.
While the forensic accounting over the attendance and ticket sales will continue after the tournament’s final whistle, CONMEBOL has made one thing clear: the U.S. market is one it wants to continue exploring.
“It’s a place to look at, especially as hosts of the World Cup in 2026. That’s important to take into account,” Pumpido said.
“We believe the United States has also made great progress at the soccer level… (and) it has advanced a lot with the arrival of Messi. Of course, CONMEBOL will always have the United States in mind for tournaments in the future.”
GO DEEPER
USMNT had questions before its Copa America exit. Now those get even louder
(Top photo: Empty seats for Costa Rica v Paraguay in Texas; by Buda Mendes via Getty Images)
Sports
Jon Jones requests UFC release after Dana White says legend was ‘never’ considered him for White House card
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Mixed martial arts legend Jon Jones ended his retirement from UFC simply because he wanted a spot on the “Freedom 250” fight card at the White House in June.
But, when UFC CEO Dana White announced the card during UFC 326 this past weekend, Jones wasn’t among the fighters. As a result, he has requested a release from his UFC contract.
White was candid when asked about Jones following the UFC 326 card.
Jon Jones of the United States of America reacts after his TKO victory against Stipe Miocic of the United States of America in the UFC heavyweight championship fight during the UFC 309 event at Madison Square Garden on Nov. 16, 2024 in New York City. ((Photo by Sarah Stier/Getty Images))
“Never, ever, ever, which I told you guys a hundred thousands times, was Jon Jones ever even remotely in my mind to fight at the White House,” White explained, per CBS Sports. “Some guy with Meta Glasses filmed him talking about his hips – that his hips are so bad. And I don’t know if you guys saw that flag football game where he can barely run. Jon Jones retired because of his hips. He’s got arthritis in his hips. Apparently, doctors say he should have a hip replacement.”
White added that “the Jon Jones thing is bulls—,” saying that he texted the fighter’s lawyer saying he would never be on the White House card despite Jones saying he was in negotiations for it.
UFC ANNOUNCES CARD FOR WHITE HOUSE EVENT
The Meta Glasses incident White is referring to came from a viral video, where Jones, unaware he was being filmed, discussed issues with his hips to a fan.
On Monday, Jones composed a thorough response to White’s comments about him and the White House Card. He previously posted and deleted social media explanations, but Monday’s appeared to be his final statement on the matter.
UFC President Dana White speaks after UFC Fight Night at Toyota Center on Feb. 21, 2026. (Troy Taormina/Imagn Images)
“Yes, I have arthritis in my hip and it’s painful, but that doesn’t mean I can’t fight,” Jones, who retired a heavyweight champion in 2025, said. “So let me get this straight, if I had accepted the lowball offer, suddenly my hip would be fine and I’d be on the White House card? That doesn’t make sense. I even received stem cell treatment last week to get ready for the White House card, and training camp was scheduled to start today. I was preparing to be ready.
“I understand business deals fall through sometimes, but going out publicly and saying things that aren’t true isn’t right. After everything I’ve given to the UFC, the years, the title defenses, the fights, hearing that I’m ‘done’ is disappointing. Especially when as recently as Friday UFC was calling me trying to get me on that White House card for a much lower number.”
Jones finished his statement by saying he “respectfully” asks to be released from his UFC contract.
Jon Jones enters the ring before facing Stipe Miocic in the UFC heavyweight championship fight during the UFC 309 event at Madison Square Garden on November 16, 2024 in New York City, New York. (Chris Unger/Zuffa LLC)
“No more spins, no more games. Thank you to the real fans who know what’s up,” he wrote.
The UFC did not immediately respond to a request for comment by Fox News Digital.
Jones is considered one of the best UFC fighters of all time, owning a 28-1-1 record, which includes his last bout with Stipe Miocic, knocking him out to take the heavyweight title belt. He is also a two-time light heavyweight champion.
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Sports
With U.S. at war with Iran, political upheaval could engulf World Cup
Twelve days ago the U.S., a World Cup host country, launched a full-scale bombing campaign against Iran, a country that has qualified to play in the tournament. That’s never happened before.
Five days later, that same World Cup host began military operations inside the borders of Ecuador, another World Cup qualifier, half a world away. That’s never happened before either.
With the tournament scheduled to kick off in three months, those events have soccer scholar Jonathan Wilson questioning whether it’s wise for the World Cup to go on at all.
“It seems to me, for each passing day, it’s less and less likely that the World Cup can happen,” he said.
That take seems unduly alarmist said David Goldblatt, a British sportswriter and sociologist who is a visiting professor at Pitzer College in Claremont. Anything short of a full-scale war inside the U.S. would not be enough to pull the plug on the tournament now, he said. Especially with FIFA expecting revenues of as much as $11 billion.
“I mean, it’s not a good look,” Goldblatt conceded. “And certainly when set against FIFA’s official pronouncements on its role in encouraging world peace and cosmopolitan celebrations of a universal humanity, none of that sits terribly easily.
“But in terms of actually running the World Cup, I don’t think it’s going to make very much difference at all.”
However, with the Trump administration open to engaging in more international conflicts, there’s little doubt this World Cup, the largest and most complex in history, will also be the most political in history as well.
Complicating things further is the fact the current conflict in the Middle East hasn’t been limited to just the U.S. and Iran. Iranian missiles have hit both Qatar and Saudi Arabia, among other countries, and Jordan has fired on U.S. assets.
Those three countries are World Cup qualifiers as well.
The fate of a soccer tournament pales in importance to the death and destruction the conflagration in the Middle East has produced, of course. But the need for unity is the very reason there’s a World Cup in the first place.
When French soccer administrator Jules Rimet founded the tournament 96 years ago, he believed soccer could be a tool for international peace. And in the early years of the tournament, Rimet, FIFA’s longest-serving president and a talented diplomat, was able to limit the impact of geopolitics on the World Cup, watering down Mussolini’s influence on the 1934 World Cup, for example, and steering the 1938 tournament away from Hitler’s Germany.
FIFA President Gianni Infantino has taken a far different approach, courting President Donald Trump’s support despite his growing number of global conflicts.
A week before bombs began falling on Iran, Infantino appeared at the inaugural meeting of Trump’s Board of Peace wearing a red cap with ‘USA’ on the front and the numbers ‘45-47’ — a reference to Trump’s non-consecutive presidencies. That act was so blatantly partisan, IOC president Kirsty Coventry said her organization would investigate whether Infantino, an IOC member, breached the terms of the group’s charter, which requires members to act independent of political interests.
FIFA president Gianni Infantino holds up a USA hat as he attends the inaugural meeting for the Board of Peace at the Institute of Peace in Washington on Feb. 19.
(Chip Somodevilla / Getty Images)
“Infantino has absolutely breached every FIFA protocol on neutrality,” said Wilson, author of “The Power and Glory: The History of the World Cup.”
“Absolute neutrality is always impossible and not desirable, but it has clearly gone way, way, way beyond. The peace prize looked grotesque at the time. It looks even worse now. And I can’t see how the future will look kindly on Infantino. I think Infantino has to some extent legitimized Trump.”
This is hardly new behavior from Infantino, who had close relationships with Vladimir Putin ahead of the 2018 tournament played in Russia and Qatar’s leaders ahead of the 2022 tournament despite their well-known human rights violations.
The list of countries Infantino is asking to overlook poor relations with the country hosting the majority of World Cup games this summer is growing.
Consider that Denmark, which administers Greenland, an autonomous territory Trump has also threatened to invade, can qualify for the tournament in a European playoff that will take place later this month. Then there’s World Cup qualifiers Haiti, Ivory Coast and Senegal, who aren’t at war with the U.S. but whose citizens have been banned from entering the country to cheer for their teams. That completely contradicts a promise from Infantino, who said “everybody will be welcome” at the 2026 World Cup.
“If I had a crystal ball I could tell you now what is going to happen,” Heimo Schirgi, the World Cup chief operating officer for FIFA, said Monday. “But obviously the situation is developing. It’s changing day by day and we are monitoring closely. [But] the World Cup will go on right? The World Cup is too big and we hope that everyone can participate that has qualified.”
Goldblatt, the Pitzer professor, said Infantino’s action are understandable since he has few cards to play against Trump.
President Trump speaks as he receives the FIFA Peace Prize as FIFA president Gianni Infantino applauds on Dec. 5 the Kennedy Center in Washington.
(Patrick Smith / Getty Images)
“What’s Infantino going to do? What levers can you pull?” he asked. “You can threaten to take it away. That’s not happening. Moral admonishment? Who’s going to take that from FIFA? It is a farcical idea that anybody thinks that the president of FIFA has any kind of collective moral authority or any role as a spokesperson for the progressive part of the world.
“They may fantasize that this is the case. But it is morally and politically absurd that any of us should expect that of these people. So if you are Infantino and that is the case, you know what works with Trump? What works is flattery. So of course he’s gone down that path.”
The games, Goldblatt said, will go on even if bombs are still falling. And that may not be an entirely bad thing.
“Football’s a great distraction. That’s partly why it’s so popular,” he said. “It will be virtually impossible, if the war continues, for that not to be a central element of like, the meaning and the purpose of what we’re all doing here.
“How we’ll feel and what it will look like, I don’t know. It will be very strange. Football is unpredictable and extraordinary. Something will happen that will warm our souls.”
⚽ You have read the latest installment of On Soccer with Kevin Baxter. The weekly column takes you behind the scenes and shines a spotlight on unique stories. Listen to Baxter on this week’s episode of the “Corner of the Galaxy” podcast.
Sports
Australia grants asylum to 5 Iranian women’s soccer players amid Iran conflict
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Australia granted asylum to five players from the Iranian women’s soccer team who were visiting for a tournament when the U.S.-Israeli attacks against Iran began.
Australian federal police officers on Tuesday transported the five women from their hotel in Gold Coast, Australia, to a “safe location” after they made asylum requests to meet with Home Affairs Minister Tony Burke and to finalize the processing of their humanitarian visas.
“Last night I was able to tell five women from the Iranian Women’s Soccer team that they are welcome to stay in Australia, to be safe and have a home here,” Burke said on X.
The move comes after the team refused to sing the Iranian anthem before their first Women’s Asian Cup match early last week against South Korea, although they later sang and saluted the anthem in two subsequent matches, including ahead of their final match, when they were eliminated by the Philippines.
IRANIAN WOMEN’S SOCCER FANS SHOW SUPPORT FOR TRUMP AS TEAM APPEARS TO PIVOT ON NATIONAL ANTHEM STANCE
Australian Home Affairs Minister Tony Burke poses with five Iranian women soccer players who have been granted asylum in Australia, Tuesday, March 10, 2026. (Australia Ministry of Home Affairs)
“I don’t want to begin to imagine how difficult that decision is for each of the individual women, but certainly last night it was joy, it was relief,” Burke told reporters after signing the documents. “People were very excited about embarking on a life in Australia.”
The five women said they were happy for their names and pictures to be published, according to Burke, who emphasized that the players wanted to make clear that they were not political activists.
The Iranian team arrived in Australia for the tournament before the war against Iran began on Feb. 28.
After the team was eliminated from the tournament over the weekend, they faced potentially returning to a country still under bombardment. The team’s head coach, Marziyeh Jafari, said on Sunday the players “want to come back to Iran as soon as we can.”
An official squad list named 26 players, as well as Jafari and other coaches.
While only five players were granted asylum, Burke said the offer was given to everyone on the team.
IRAN FLAG REMOVED FROM PARALYMPICS OPENING CEREMONY AFTER SOLE ATHLETE WITHDRAWS OVER TRAVEL SAFETY CONCERNS
Iran players during their national anthem ahead of the Women’s Asian Cup soccer match between Iran and the Philippines in Robina, Australia, Sunday, March 8, 2026. (Dave Hunt/AAPImage via AP)
“These women are tremendously popular in Australia, but we realize they are in a terribly difficult situation with the decisions that they’re making,” Burke said. “The opportunity will continue to be there for them to talk to Australian officials if they wish to.”
It remains unclear when the remaining players will leave Australia.
“Australians have been moved by the plight of these brave women,” Prime Minister Anthony Albanese told reporters. “They’re safe here and they should feel at home here.”
“They then had to consider that and do it in a way that did not present any danger to them or to their families and friends back home in Iran,” he continued.
The asylum offer came after U.S. President Donald Trump on Monday called on Australia to grant asylum to any team member who wanted it.
Trump had blasted Australia on social media, saying Australia was “making a terrible humanitarian mistake” by allowing the team to be “forced back to Iran, where they will most likely be killed.”
Supporters react towards a bus transporting Iranian woman players following their Women’s Asian Cup soccer match against the Philippines on the Gold Coast, Australia, Sunday, March 8, 2026. (Dave Hunt/AAP Image via AP)
“The U.S. will take them if you won’t,” Trump said, despite his administration’s efforts to limit the number of immigrants in the U.S. who can receive asylum for political purposes.
Just hours later, Trump praised Albanese in another post.
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“He’s on it! Five have already been taken care of, and the rest are on their way,” Trump wrote.
Albanese said Trump had called him for “a very positive conversation,” about the issue. The prime minister said he explained “the action that we’d undertaken over the previous 48 hours” to support the women.
The Associated Press contributed to this report.
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