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Why last year’s breach is this year’s identity fraud

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Why last year’s breach is this year’s identity fraud

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Identity fraud is rising in the United States, but the timing does not always line up with the breach behind it. Consumers lost $27.3 billion to traditional identity fraud in 2025, according to Javelin Strategy & Research’s 2026 Identity Fraud Study. That followed a sharp 19% jump in 2024, when losses reached $27.2 billion.

FTC identity theft reports also climbed in 2025. Reports through the first nine months of the year had already topped the full-year total for 2024. The FTC received more than 1.1 million identity theft reports in 2024, according to the agency’s Consumer Sentinel data.

The problem is that breach notices are becoming a regular part of life, even though the risks can last long after the notice arrives. The Identity Theft Resource Center logged a record 3,322 U.S. data compromises in 2025. In a separate consumer survey, the ITRC found that 80% of consumers received at least one breach notice in the previous 12 months. Among those consumers, 88% experienced at least one negative consequence afterward, including account takeover attempts.

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5 MYTHS ABOUT IDENTITY THEFT THAT PUT YOUR DATA AT RISK

Data from old breaches can resurface months or even years later, giving criminals new ways to target consumers. (Kurt “CyberGuy” Knutsson)

 

Why old breach data can turn into new fraud

Stolen identity records often take time to turn into fraud. After a major breach, the data can move through criminal markets in stages. It may be sold to brokers, combined with information from earlier leaks and resold to fraud rings that build more complete identity profiles.

That means a Social Security number stolen in 2024 may not be used to open a fraudulent credit line or file a fake tax return until 2026 or later. By then, the free credit monitoring offered after the breach may have expired. The breach itself may also be long gone from the headlines.

Major breaches that could fuel future identity fraud

UnitedHealth confirmed in January 2025 that about 190 million people were affected by the Change Healthcare breach. The incident exposed personal and health information, making it the largest known healthcare data breach in U.S. history. Affected consumers were offered two years of free credit monitoring and identity theft protection. The enrollment deadline was Aug. 26, 2025.

National Public Data, a background-check broker, was tied to a massive breach in 2024. Up to 2.9 billion records were reportedly exposed, though not all were unique or verified. The exposed information reportedly included Social Security numbers, addresses and relatives’ information.

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AT&T disclosed in July 2024 that hackers stole call and text records tied to about 109 million customer accounts. The stolen data included details about calls and texts, such as the numbers contacted and the timing of those communications, but not the content of the calls or messages. The incident involved data stored on a third-party cloud platform and was part of a wider Snowflake-linked campaign that also affected other companies.

HOSPICE FRAUD USES STOLEN IDENTITIES FOR FAKE PATIENTS

Stolen personal information can be combined with other leaked records to create more complete identity profiles. (Kury “CyberGuy” Knutsson)

What thieves do with stolen identity data

Stolen identity data can feed several types of fraud. Some of these scams take months or years to show up on a credit report, tax filing or insurance record.

Synthetic identity fraud

Criminals combine a real Social Security number with a fake name and date of birth. They use that profile to open new credit lines, build trust and drain the accounts later.

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Tax refund fraud

Thieves use stolen Social Security numbers to file fake tax returns in someone else’s name. Victims often find out only when their real return gets rejected.

Medical identity theft

Criminals use stolen personal or health insurance information to submit insurance claims for care the victim never received. Some victims do not notice until they get a bill, hit an insurance limit or see a collections notice.

New-account fraud

Thieves open credit cards, auto loans or utility accounts using stolen identities. Victims may discover it only after checking their credit report.

Account takeover

Criminals use stolen usernames and passwords to break into your existing email, shopping, banking or financial accounts. They often use automated tools to test that same login information across multiple websites.

WHY A CREDIT FREEZE ISN’T THE END OF IDENTITY THEFT

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Ongoing monitoring can help catch suspicious activity after free breach protection ends. (Kury “CyberGuy” Knutsson)

Why one-time protection isn’t enough

After a breach, you are often told to freeze your credit, accept the free monitoring offer and watch your statements. Each step can help, but each one has limits. Free credit monitoring offered after a breach usually lasts one or two years. That can expire around the time stolen data starts to show up in new fraud attempts.

A credit freeze can block new accounts from being opened in your name. However, it will not stop every type of fraud. It does not prevent someone from filing a fake tax return with your Social Security number. It also does not stop fraudulent medical bills or takeover attempts on your existing accounts.

One-time dark web scans have limits, too. They show where your data appears at one point in time. They don’t tell you where it may show up next. Once a Social Security number is in criminal markets, it can keep circulating.

Steps to protect yourself after a breach

If your information was exposed in a breach, these steps can help you lower your risk and catch suspicious activity sooner.

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1) Freeze your credit

A credit freeze can help stop criminals from opening new credit cards, loans or other accounts in your name. You need to place a freeze with each of the three major credit bureaus: Equifax, Experian and TransUnion. You can temporarily lift the freeze when you need to apply for credit.

2) Change reused passwords

If you used the same password on more than one account, change it right away. Criminals often test stolen usernames and passwords across many websites. A password manager can help you create strong, unique passwords for every account.

3) Turn on multifactor authentication

4) Watch your financial and medical accounts

Review bank statements, credit card charges, insurance claims and explanation of benefits statements. Look for accounts, charges, claims or services you do not recognize. Medical identity theft can be easy to miss until a bill or collections notice arrives.

5) Check your credit reports

Review your credit reports for new accounts or hard inquiries you do not recognize. You can check your reports for free at AnnualCreditReport.com. If you spot something suspicious, report it quickly and follow the dispute process with the credit bureau.

What to do after free monitoring expires

Paid identity theft protection services monitor your personal data on an ongoing basis. The goal is to shorten the time between when stolen data gets used and when you notice something is wrong.

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Look for a service that monitors all three major credit bureaus, scans the dark web and alerts you to suspicious changes tied to your identity. Some services also monitor data broker sites, identity verification activity, home title records and financial accounts.

Three-bureau credit alerts can help catch new-account fraud. Dark web and data broker monitoring can help spot repackaged records. Account-change alerts can help flag takeover attempts. No service can undo the original breach, but ongoing monitoring can give you a better chance of catching suspicious activity early.

See my tips and best picks on Best Identity Theft Protection at CyberGuy.com.

Kurt’s key takeaways

A breach notice can feel like yesterday’s problem once the headlines fade and the free monitoring runs out. But stolen personal data does not expire. Criminals can hold onto it, mix it with other leaked records and use it long after you have stopped thinking about the original breach. That is why identity protection needs to last longer than the breach notice. Freezing your credit, using strong passwords, turning on multifactor authentication and watching your accounts all help. But identity fraud is often a long game. The sooner you spot suspicious activity, the faster you can act before the damage spreads.

Should companies have to provide identity protection for as long as stolen data can be used against you? Let us know by writing to us at Cyberguy.com.

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Skullcandy’s bass-boosting Crusher headphones now come with Bose’s ANC

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Skullcandy’s bass-boosting Crusher headphones now come with Bose’s ANC

Skullcandy announced a new version of its Crusher wireless headphones today featuring a few of Bose’s audio technologies including its QuietControl ANC and head-tracking spatial audio. The Crusher headphone line differentiates itself from the competition through the use of both full-range and dedicated bass drivers in each ear cup to boost deeper frequencies. Skullcandy admits that approach can result in a loss of audio quality when the bass is heavily boosted, but its new Crusher 1080 ANC are meant to address and improve that with Bose’s help.

Available starting today for $279.99 in black, candy, primer, and cement color options, the new Crusher 1080 ANC feature redesigned drivers with a stiffer diaphragm material resulting in enhanced clarity and detail with less distortion at higher volume. As with previous models in the Crusher line, the bass boosting is entirely adjustable using Skullcandy’s mobile app or the on-headphone controls that now include a more prominent dial on the outside.

The Crusher 1080 ANC will be the first non-Bose headphones to feature that company’s TrueSpatial audio technology with head tracking that works whether you’re stationary or out for a run and its WaveForm audio engine that “keeps audio full, balanced, and smooth.” Skullcandy’s latest will also offer industry-leading noise cancellation with Bose’s six microphone QuietControl ANC tech that adapts as sounds around you get louder or quieter. The Crusher 1080ANC even features Bose’s SpeechClarity that reduces noise so your voice comes through clearly during a call, but they’re not the first third-party headphones to offer it.

Battery life is estimated to be up to 60 hours with ANC turned off, or 50 hours with it on, while a 10-minute rapid charge will keep the Crusher 1080 ANC going for up to four hours if they die. There’s multipoint pairing for connecting and switching between multiple devices, auto reconnect and wear detection that pauses music when you take the headphones off, and a design that folds flat for easier storage. The Crusher 1080 ANC supports Bluetooth 5.3 with LE Audio, low latency audio, and Auracast.

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You paid for it. So why is your device showing ads?

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You paid for it. So why is your device showing ads?

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You paid for the product. So why does it feel like the company still controls the screen? That is the question more of us are starting to ask as smart devices get updated long after we bring them home. A refrigerator can show ads in your kitchen. A car can flash offers on the dashboard. Even a Windows 11 computer can surface promotions before you get to work.

The frustrating part is that this often happens through software updates. You tap update because you want your device to stay secure and work properly. Then one day, the product you bought starts acting like a billboard. This is also why it pays to understand the hidden privacy clauses and settings that come with smart products before those screens start doing things you never expected.

GOOGLE TURNS OLD PHONES INTO CLOUD SERVERS

Smart devices from refrigerators to cars and computers can show ads after software updates, raising questions about who controls screens consumers already paid for. (Michele Tantussi/Getty Images)

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Samsung Family Hub refrigerators started showing ads

Samsung Family Hub refrigerators are sold as connected kitchen hubs. You can use the screen for weather, calendars, grocery lists and other household features. But as we discussed on The CyberGuy Report podcast at CyberGuy.com, that same screen can also become a place for ads after a software update. Samsung began showing ads on some Family Hub refrigerator Cover Screens in the U.S. We reached out to Samsung about this, and a spokesperson provided us with this statement:

“Last year, Samsung piloted a new Cover Screen widget on Family Hub refrigerators in the U.S. The widget rotates through useful information like weather, news, calendar events, and curated ads. After the pilot concluded in March, the widget was launched fully with the same user experience.

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Users can turn off the Cover Screen widget, including ads, in the Advertisements tab of the Settings menu (Settings > Advertisements > Cover screen Ads) without impacting any other features or functions. Ads can also be dismissed on the Cover Screens where shown, meaning that the dismissed ad will not appear again during that specific ad’s campaign period. Since the start of the pilot program last October, our review has indicated consumers are finding value in this new widget. The percentage of users who have turned off the feature is in the low single-digits.

A Cover Screen appears when the Family Hub screen is idle, and the widget only appears on the Weather, Color, and Daily Board themes. The widget does not appear on the Cover Screen’s Art or Album themes.”

That answer is important because Samsung says you can turn the Cover Screen ads off without losing other features. Still, the larger point remains. You bought a refrigerator, then a later update added an ad experience to the screen in your kitchen.

How to turn off Samsung Family Hub Cover Screen ads

On the Family Hub screen:

  • Tap Settings
  • Tap Advertisements
  • Tap Cover Screen Ads
  • Turn the switch off

You can also change the Cover Screen theme. Samsung says the widget does not appear on Art or Album themes.

Car screen ads appeared in Jeep, Ram and Chrysler vehicles

Now move from the kitchen to the driveway. Some Jeep, Ram and Chrysler drivers previously saw promotional messages on their infotainment screens through Stellantis’ Uconnect system.

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Stellantis, the automaker behind Jeep, Ram, Chrysler and Dodge, says its In-Vehicle Message technology, or IVM, is designed to help the company stay in contact with owners at important points during ownership. The company says it uses IVM for important messages, such as vehicle recalls and vehicle health monitor alerts. Stellantis also confirmed that the earlier pop-up promotions were part of its in-vehicle messaging or Uconnect communication system. However, the company says it has not run the promotional in-vehicle messages referenced in those reports since mid-fall 2025 and has nothing planned for future in-vehicle promotional messages.

At the time those promotional messages were active, Stellantis says owners could opt out by calling customer service or by updating their profile or Message Settings on their vehicle brand’s website account, such as a Ram owner account. That update is important. There are no current promotional in-vehicle messages to opt out of, according to Stellantis. Still, the larger concern remains: modern vehicles are software-driven, and the screen in the middle of your dashboard can be changed long after you drive off the lot.

10 SMALL HOME UPGRADES THAT CAN LOWER YOUR MONTHLY BILLS

Some Jeep, Ram and Chrysler drivers previously saw promotional messages on infotainment screens through Stellantis’ Uconnect system. (Kurt “Cyberguy” Knutsson)

Why dashboard messages feel more intrusive

A car screen is different from a phone app or website. You use that display for directions, music, climate controls and vehicle settings. So when a promotional message appears there, it can feel more personal than an ad on a webpage.

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To be fair, in-vehicle messaging can serve an important purpose. Recall notices and vehicle health alerts can help owners respond to safety or maintenance issues faster.

However, promotional messages hit differently. You are sitting in a car you paid tens of thousands of dollars for. That screen should help you drive, maintain your vehicle and get where you are going without feeling like another place for a sales pitch.

Windows 11 ads can appear in several places

Then there is your computer. Windows 11 can show promotional content in places that feel like part of the operating system. That includes the lock screen, the Start menu and account-related notifications.

The lock screen can use Windows Spotlight, which displays rotating images along with tips, tricks and notifications. Start menu settings also include areas where Microsoft can show recommendations and account prompts.

Some of these messages may look like helpful notices. Others can feel like upsells. The most annoying ones are the alerts that look urgent, then steer you toward a Microsoft service such as OneDrive backup. Microsoft declined to comment for this story.

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How to reduce ads and suggestions in Windows 11

You can cut down on much of this in Settings.

Change the lock screen:

  • Go to Settings
  • Click Personalization
  • Click Lock screen
  • Change Windows Spotlight to Picture
  • Turn off Get fun facts, tips, tricks and more on your lock screen

Reduce Start menu suggestions:

  • Go to Settings
  • Click Personalization
  • Click Start
  • Turn off any available toggles for recommendations, tips, suggestions or personalized offers

FIVE DATA BROKER OPT-OUT MYTHS THAT LEAVE RETIREES EXPOSED

Samsung says Family Hub refrigerator Cover Screen ads can be turned off, but the feature highlights how connected appliances can change after purchase. (SeongJoon Cho/Bloomberg via Getty Images)

Limit account-related prompts:

  • Go to Settings
  • Click Personalization
  • Click Start
  • Turn off Show account-related notifications

Microsoft may change wording over time, so look for anything tied to recommendations, tips, suggestions, offers or account notifications. For more Windows settings help, see these Windows 11 tips.

Device screen ads are spreading after you buy

The real problem isn’t one ad on one screen. It is the fact that software gives companies a way to change products after you buy them. A refrigerator used to stay a refrigerator. A car dashboard used to do what it did on the day you drove off the lot. A computer operating system used to feel like the tool you used to get things done.

Now those screens can change later. A company can add a widget, promote a service or push an offer through an update. That does not mean every update is bad. Security fixes are essential. Bug fixes help. New features can be useful. However, ads feel different when they arrive after you already paid for the product. That is why you should keep your devices updated, but also check what changed after the update installs.

What this means to you

Before you buy a smart appliance, connected car or computer, think beyond the hardware. Ask what kind of software controls the screen. Check whether ads, recommendations or promotional content can be turned off.

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After setup, go through the settings before you assume the default experience is the only option. Look for menus labeled ads, recommendations, notifications, tips, offers or personalization. If you are setting up a new device, this new electronics setup guide is a good place to start.

Also, pay attention after updates. If a new widget or pop-up appears, do not assume you have to live with it. There may be a buried toggle that turns it off. Most of all, remember that a screen in your home, car or office has value. Companies know that. You should know it too.

Kurt’s key takeaways

This is exactly why we covered this on The CyberGuy Report podcast at CyberGuy.com. It hits a nerve because you already paid for these products, yet companies can still use software updates to claim space on the screens you see every day. Samsung says Family Hub Cover Screen ads can be turned off. Stellantis says its vehicle promotions stopped in the fall of 2025. Windows 11 gives you some settings that reduce tips, suggestions and account prompts. Still, the pattern is hard to ignore. Companies are learning how to keep making money from a product after the sale. That may be great for them, but it can feel pretty lousy when the screen is inside your kitchen, your car or your computer. When you pay thousands of dollars for a product, that screen should work for you instead of becoming another place for a company to sell to you.

Which screen ad would bother you most: one on your refrigerator, one on your computer or one in your car? Let us know by writing to us at CyberGuy.com.

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Copyright 2026 CyberGuy.com. All rights reserved.

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Lucid’s bankruptcy rumor is a bad sign for the EV future

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Lucid’s bankruptcy rumor is a bad sign for the EV future

Lucid Motors found itself in a tough bind this week, fending off bankruptcy rumors and watching its stock price plunge as a result. The company quickly denied the report, calling it “completely false” and pointing to its available free cash flow as evidence that it has enough runway to operate into next year.

But despite the swift response, the damage was widespread. The panic immediately bled into competing automakers, pulling down shares of Rivian and Polestar as investors speculated about the long-term survival of EV-only companies in the face of slowing consumer demand and whiplash policy shifts. And it cast a harsh light on the precarity of all three companies and the future of electric vehicles.

The trouble started on Tuesday, when EV trade publication EV reported that restructuring firm AlixPartners had advised Lucid’s board to consider Chapter 11 bankruptcy or a take-private deal. The report also said AlixPartners had encouraged the board to further restructure in the US and Europe and to focus on the Gravity SUV. But while the rest of the media has since reported on Lucid’s denial, no other publication has confirmed EV’s scoop. (For what its worth, EV’s URL is “eletric-vehicle.com,” enshrining the incorrect spelling in its address.)

Lucid confirmed that it had hired AlixPartners, but denied that the firm had made any such recommendations to its board. Instead, AlixPartners would provide advice on “improving execution, strengthening operations and positioning Lucid to realize the full potential of its technology, products and innovation,” Lucid chief communications officer Nick Twork said.

Lucid went a step further, filing a cease and desist order against EV

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Lucid went a step further, filing a cease and desist order against EV, claiming that the site’s report directly led to the stock crash. “In short, your actions caused serious injury to a number of investors,” Lucid’s chief legal officer and general counsel, Brian Tomkiel, said in the letter. “And they injured, and continue to injure, Lucid directly.”

Still, the timing was terrible. Lucid is genuinely not in good shape, having lost over $1 billion in the first quarter of the year. The company has also gone through two rounds of layoffs in 2026, having cut 12 percent of staff in February and then 18 percent in June. The company also reduced production at its factory in Arizona in a bid to counteract its high inventory and save money. And there’s been leadership turmoil, with COO Marc Winterhoff departing the company and his position being eliminated entirely in an effort to flatten the structure.

The report sent the stock into freefall, plummeting as much as 50 percent in one of the worst single-day drops in Lucid’s history. And with Polestar and Rivian also catching strays, it’s generally been a glum time for companies not named Tesla trying make a go of exclusively building electric vehicles. Wall Street is panicking because the rumors are aligning with the bad news coming out of these companies’ earnings reports. EV sales are stabilizing, but recovery is still a distant promise. The all-electric future seems further away than ever.

Whether or not Lucid is actually weighing Chapter 11, it’s a sure sign of more turbulent waters ahead. Polestar getting strong-armed out of the US over its Chinese ties has left a lot of EV owners and dealers scratching their heads. Rivian is in an increasingly precarious position thanks to its huge, expensive bet on becoming a mass-market car company with the production of the R2.

All of these companies are increasingly reliant on big stakeholders — Lucid with Saudi Arabia’s Public Investment Fund, Polestar with Geely, and Rivian with Volkswagen — for their future survival. If any of these big backers get cold feet, the future could get really dark really fast.

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