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Five data broker opt-out myths that leave retirees exposed

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Five data broker opt-out myths that leave retirees exposed

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Have you already tried removing your personal information from data broker sites? Maybe you Googled your name, didn’t like what you saw and spent the afternoon filling out opt-out forms on sites like Spokeo, Whitepages and BeenVerified.

That took real effort, and it wasn’t wasted. Still, it doesn’t mean you’re fully protected. The problem comes down to how data brokers operate. Their system isn’t intuitive, and common misconceptions leave people exposed without realizing it.

For retirees with decades of public records, property ownership and family connections, the gap between feeling safe and actually being safe can cost tens of thousands of dollars.

After years of covering scams, one pattern keeps showing up. The most targeted victims are not people who ignored the risks. They are people who took action and believed it was enough. Let’s fix that right now.

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HOW TO REMOVE YOUR PERSONAL INFO FROM PEOPLE-SEARCH SITES

Data broker listings often include sensitive details like your address, phone number and relatives, making removal a critical first step. (Kurt “CyberGuy” Knutsson)

 

Myth #1: “I already opted out, so my data is gone”

This is the most dangerous myth of all. And it’s the one I hear most often from retirees who’ve already taken steps to protect themselves.

Here’s the reality: there are hundreds of data broker companies operating in the United States. When you submit an opt-out request to Spokeo, you’ve removed yourself from one of them.

The others? They never heard from you. They’re still listing your name, your address, your phone number, your relatives and your estimated net worth — right now, as you read this.

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And even the site you opted out of? It will likely relist your information within weeks or months. Data brokers pull from public records — property filings, voter rolls, court documents — that are constantly updated. Every time those records refresh, your profile can quietly reappear.

Unless you repeat them regularly, manual opt-outs don’t protect you in the long term. They buy you a temporary gap in coverage on a limited number of data broker websites.

You can use Incogni’s free scanner to check the biggest data broker sites for your information. You may be surprised by how much is still out there.

Myth #2: “My family members’ data doesn’t affect me — or vice-versa”

This one is painful because it involves the people you love most. Data broker profiles don’t just list you. They list your household. They list your relatives. And they map the connections between all of you.

When your daughter opted out of data broker sites, she removed her own profile. But your profile still lists her as a relative, with her current city, her approximate age, and her connection to you. That’s enough.

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A scammer calls you: “Grandpa, it’s me. I’m in the hospital. Please don’t tell Mom-she’ll worry. Can you wire me $1,200?”

Scammers may already have your granddaughter’s name and understand your exact relationship to her. They know she’s your granddaughter, not your daughter, and that detail makes the call feel real. That level of accuracy is what triggers panic and lowers your guard. In some cases, they can even clone her voice using AI.

This is called the grandparent scam. It has evolved from a clumsy, random cold call into a precision-targeted operation built on data broker research. According to the FBI’s Annual IC3 Report, both the losses and number of victims of elder fraud have been climbing steeply over the last three years, with average losses in 2025 reaching $38,500.

10 SIGNS YOUR PERSONAL DATA IS BEING SOLD ONLINE

Taking simple steps early, like removing your data and freezing your credit, can reduce your risk during the most vulnerable time. (Kurt “CyberGuy” Knutsson)

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Myth #3: “My information isn’t interesting enough to target”

I understand why this feels true. You’re (probably) not a celebrity, don’t have a massive social media following, and have lived a private life.

But here’s what a scammer sees when they pull up your data broker profile:

A paid-off home (public property records show no mortgage). A Social Security income estimate. An address you’ve held for more than 20 years. The names of your adult children and their addresses. A spouse or late spouse. And those specific details that answer every security question your bank still uses: mother’s maiden name, previous address and the city you were born in.

To a criminal, that profile is a goldmine. In fact, personal information is implicated in 72% of elder fraud cases.

Retirees represent the single most targeted group for financial fraud in the United States. Not because older Americans are more naive. It’s because their data broker profiles are richer than anyone else’s, built over 60 or 70 years of public records.

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Myth #4: “If I haven’t been targeted yet, I must be safe”

Let me offer a different perspective. You haven’t been targeted yet. Or, more likely, you have been targeted, and the attempt simply didn’t land. A phishing email went to spam. A suspicious call got hung up on. A text message felt off in some way and you ignored it. Does any of that sound familiar? Here’s what hasn’t changed: your profile is still there, still searchable, and regularly being updated.

Data brokers don’t delete inactive profiles. They maintain them, refresh them, and sell access to them repeatedly. The question isn’t whether your information is available to scammers. It is. The question is whether the right scammer has found it yet-and whether they’ve decided the payoff is worth the attempt.

Some data brokers have been caught red-handed packaging large datasets and selling them directly to scammers for elder fraud.

Retirees with home equity, retirement accounts, or Medicare benefits are especially attractive targets. A scammer doesn’t need to reach 100 people. They need to reach one person at the right moment after a loss, during a health scare, when the grandchildren are mentioned and their research pays off.

THE DATA BROKER OPT-OUT STEPS EVERY RETIREE SHOULD TAKE TODAY

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Removing personal data from data broker sites can reduce exposure to scammers and help protect finances and privacy. (Phil Barker/Future Publishing)

Myth #5: “This is a tech problem for younger people to worry about”

Your grandchildren grew up online. Maybe you didn’t, but that doesn’t mean digital threats can’t touch you. But data brokers don’t care when you were born. They care what you own, what you’ve signed and what public records document about your life. And for most retirees, those records go back further and run deeper than anyone else’s:

  • Property deeds filed when you bought your first home in 1978
  • Divorce proceedings from three decades ago
  • Probate records from when you inherited property
  • Business registrations
  • Political donor records
  • Decades of address changes.

All of that is legally collected and ends up in data broker databases. And all of it makes your profile more complete-and more dangerous-than your grandchildren’s. This isn’t a tech problem. It’s a paper-trail problem. And the paper trail you’ve left over a lifetime is the most detailed (and valuable) one in the household.

So what’s the solution?

The only real answer is regular, repeated data removal for you, and ideally, your entire family.

Submitting a few opt-out requests once is not enough. Your information keeps resurfacing as public records update, which means you have to stay on top of it. That can involve revisiting sites, sending new requests and checking where your data appears over time.

Some people choose to handle this manually, while others use automated services that send ongoing removal requests across hundreds of data broker sites. The key is consistency, because this system does not stop collecting or refreshing your information.

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Think of it like a leak that keeps coming back. You can scoop water out now and then, or you can stay ahead of it with a system that keeps working in the background.

If you want a clearer picture of your exposure, you can run a scan to see where your personal information shows up online. That gives you a starting point and helps you understand how much work it really takes to stay protected.

See my tips and best picks on Best Identity Theft Protection at Cyberguy.com

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Kurt’s key takeaways

Protecting your personal data starts with action, but real protection takes more than a few opt-out forms. Submitting requests to a handful of data broker sites only limits exposure temporarily, and those same sites can relist your details as public records refresh. Retirees face a greater risk because their profiles hold decades of information that scammers can easily connect across family members. In many cases, scammers reach out but fail to succeed due to timing or suspicion, not because your data stays hidden. Staying protected requires consistent effort, since data brokers keep collecting and updating information behind the scenes.

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If your personal data can resurface at any time, how confident are you that it is not already being used against you? Let us know by writing to us at Cyberguy.com

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Copyright 2026 CyberGuy.com. All rights reserved.

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Nothing cancels this year’s CMF phone due to RAM prices

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Nothing cancels this year’s CMF phone due to RAM prices

Nothing’s next budget phone is the latest victim of RAMageddon. As 9to5Google reports, Nothing co-founder Akis Evangelidis announced in a post on X that a follow-up to the CMF Phone 2 Pro won’t be coming this year:

We were working on a successor but with memory prices where they are right now, we can’t build a phone that feels like a genuine step forward at a price that makes sense for CMF. As a result, we’ve decided not to launch a new CMF phone this year.

Last week, Nothing CEO and co-founder Carl Pei also said the RAM shortage has impacted the cost of the company’s mid-range phone, stating, “For Phone 4A, memory costs doubled between when we decided to build the device and when it launched. They’ve doubled again since.” According to Pei, “memory is now the most expensive component in a smartphone.” Nothing is far from the only company facing RAM pricing challenges — earlier this week, Tim Cook announced Apple will be raising prices, saying “the situation has become unsustainable.”

While there won’t be a new CMF phone this year, Evangelidis added in his post that CMF still has “several new products launching as well as some entirely new categories.” He also hinted that “the smartphone launch season at Nothing isn’t over yet.”

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China’s brain chip breakthrough raises big questions

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China’s brain chip breakthrough raises big questions

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A coin-sized brain chip in China could help people with paralysis control devices using their thoughts. China has approved a brain-computer interface called NEO for commercial medical use in certain patients with paralysis caused by spinal cord injuries. That moves brain-chip technology out of research trials and closer to real-world medical care.

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Developed by researchers at Tsinghua University and Shanghai-based Neuracle Technology, NEO sits under the skull but rests on the brain’s protective outer layer rather than piercing deep into brain tissue. That design could make it less invasive than some competing implants.

For patients who have lost movement, this kind of technology could be life-changing. It could help restore a level of independence that once felt out of reach. But here’s where we need to slow down a bit. If a brain chip can turn your brain signals into digital commands, we need to ask who controls that data and how well it is protected.

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BRAIN IMPLANT ENABLES ALS PATIENT TO COMMUNICATE USING AI

China’s NEO brain implant could help some paralysis patients control devices, like prosthetic hands, with their thoughts while raising concerns over brain data privacy. (Tsinghua University)

What is China’s NEO brain chip?

NEO is a brain-computer interface, often called a BCI. These systems read brain activity and translate it into commands for an external device. In this case, the implant uses sensors placed near the brain’s motor-control area. Those signals can help a patient operate equipment such as a robotic glove or computer interface.

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What makes NEO especially notable is its placement. Brain-computer interfaces can be designed in different ways, and some go deeper into the brain than others. The company most people know in this space is Neuralink, the brain-chip startup co-founded by Elon Musk. Its implant uses tiny threads that enter the brain’s cortex. NEO takes a less invasive approach by placing electrodes on the dura mater, which is the protective membrane around the brain.

That design matters because every brain implant carries medical risk. Surgery can cause bleeding, swelling, infection or tissue damage. Even a small complication in the wrong part of the brain can affect speech or movement.

China’s approval does not mean brain chips are suddenly available for anyone who wants one. This remains a medical device for a narrow group of patients. Right now, the focus centers on helping people with severe paralysis regain some digital or assisted movement control.

Why China’s brain chip breakthrough matters

The medical upside here is hard to deny. More than three billion people worldwide live with neurological conditions, according to the World Health Organization. That includes people dealing with stroke, epilepsy, Parkinson’s disease, spinal cord injuries and other serious conditions.

For someone who has spent years unable to move freely or communicate easily, even a small amount of restored control could feel enormous. That is why brain-computer interfaces are getting so much attention. They could give some patients a new way to interact with the world around them.

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Neuralink has already shown what that can look like in real life. Audrey Crews, a Neuralink trial participant who has been paralyzed for years, publicly shared that she wrote her name using the implant by controlling her computer.

ELON MUSK SHARES PLAN TO MASS-PRODUCE BRAIN IMPLANTS FOR PARALYSIS, NEUROLOGICAL DISEASE

How China’s brain chip compares with Neuralink

Elon Musk’s Neuralink has attracted most of the public attention in the U.S. brain-chip race. Musk has talked openly about restoring movement, helping people communicate and one day addressing vision loss.

Neuralink received approval to begin human trials, and more than 20 people have reportedly received its implant through testing. However, it has not received broad FDA approval for general commercial use.

China’s NEO approval puts a different kind of pressure on the field. It shows that China wants to move brain-computer interface technology into its health system and build a major industry around it.

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This also fits a larger pattern. China has made BCI development part of its strategic technology push. The country wants breakthroughs by 2027 and a globally competitive brain-computer interface industry by 2030.

The coin-sized NEO brain chip rests on the brain’s protective outer layer, making it less invasive than implants that pierce brain tissue. (Tsinghua University)

Why brain chip privacy is such a big concern

We already worry about phones listening, apps tracking location and smart TVs collecting viewing habits. Brain-computer interfaces take that concern to another level.

A BCI collects signals from the nervous system. Today, that may mean decoding movement intent, such as whether a patient wants to move a cursor left or right. But as the technology improves, the data could become more sensitive.

That raises some big questions. Who owns the brain data? Can it be sold, shared or used to train AI systems? Could an insurer, employer or government ever demand access? What happens if a company changes its privacy policy after the implant becomes part of someone’s daily life?

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Those questions sound dramatic until you remember how many connected devices began as conveniences and turned into data pipelines.

A brain chip designed for medical help should not become another ad platform, another surveillance tool or another database waiting to be breached.

YOUR HEALTH DATA IS BEING SOLD WITHOUT YOUR CONSENT

Could hackers target brain-computer interfaces?

This is where the whole brain-chip conversation gets very serious. Any device that connects to a computer raises security questions. A brain-computer interface raises even bigger ones because it deals with signals from your body and, in some cases, the devices that help you move or communicate.

The concern here is someone getting access to neural data, device settings or the commands moving between the implant and outside equipment. Think about that for a second. If a brain chip helps someone control a robotic hand, a wheelchair or a communication device, a security failure could affect far more than privacy. It could affect that person’s independence and safety. That to me is scary.

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Companies building these devices need to treat cybersecurity like part of the surgery, not some software update they figure out later. Encryption, strict access controls, medical-grade testing and clear update policies should be baked in from day one.

And because a brain implant may stay inside a person’s body for years, long-term support has to be part of the deal. No one should end up with an outdated implant in their head because a company moved on to the next big product launch.

What China’s brain chip means to you

For now, this technology is geared toward patients with serious medical needs. So, no, most of us are not lining up for a brain chip anytime soon. But this should still get your attention.

We already give up a lot of personal data through our phones, watches, cars and smart home devices. A brain implant takes that to a whole different level because the data comes from inside the body. That is about as personal as it gets.

Before this technology moves beyond hospitals and medical trials, patients need plain answers before they agree to anything. They should know who can access the data, how long it gets stored, whether it can be shared and whether it can help train AI systems.

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The medical potential here is incredible. Helping someone regain control or communicate again could change a life. But the privacy protections need to be just as strong as the technology itself.

NEURALINK BRAIN IMPLANT HELPS ARIZONA MAN REGAIN CONTROL OF HIS LIFE

Brain-computer interfaces, like Neuralink, pictured here, could restore independence for some patients, but experts say neural data needs strong privacy and cybersecurity protections. (Neuralink)

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Kurt’s key takeaways

China’s NEO brain chip could be a huge step forward for people living with paralysis. If this technology helps someone regain control or communicate again, that is powerful. But I also think we need to be very careful here. Once a device connects your brain signals to outside technology, the privacy stakes change fast. We are talking about data tied to your nervous system. That to me is the line we need to watch closely. Brain chips could do incredible good. But companies and governments need clear limits before this technology moves any further into everyday life. The promise is real. So are the risks. And when the data comes from inside your own head, “trust us” will never be enough.

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Would you ever consider a brain implant if it could restore movement or communication, or does the privacy risk feel too personal to accept? Let us know by writing to us at CyberGuy.com.

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Copyright 2026 CyberGuy.com. All rights reserved.

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NASA selects Eric Schmidt’s rocket company for a 2028 mission to Mars

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NASA selects Eric Schmidt’s rocket company for a 2028 mission to Mars

Relativity Space, the rocket company led by former Google executive Eric Schmidt, was picked to launch NASA’s Aeolus payload to Mars in 2028, as reported earlier by TechCrunch. Under a new public-private partnership, Relativity Space will provide the “spacecraft, rocket, and cruise operations” to fly Aeolus to Mars, where the payload will “provide the first integrated, daily, global view of Martian winds, temperatures, dust, and clouds.”

The Aeolus payload will have four instruments on board for studying the Martian atmosphere, which NASA says will “directly inform entry, descent, and landing systems and support safer, more predictable mission planning for astronauts.”

Schmidt, who served as CEO of Google from 2001 to 2011, became Relativity Space’s CEO in 2025, a couple of years after it launched the “world’s first 3D-printed rocket,” Terran 1, which failed shortly after launch. Relativity Space’s larger Terran R rocket isn’t scheduled to have its first launch until later this year.

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