Technology
Five data broker opt-out myths that leave retirees exposed
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Have you already tried removing your personal information from data broker sites? Maybe you Googled your name, didn’t like what you saw and spent the afternoon filling out opt-out forms on sites like Spokeo, Whitepages and BeenVerified.
That took real effort, and it wasn’t wasted. Still, it doesn’t mean you’re fully protected. The problem comes down to how data brokers operate. Their system isn’t intuitive, and common misconceptions leave people exposed without realizing it.
For retirees with decades of public records, property ownership and family connections, the gap between feeling safe and actually being safe can cost tens of thousands of dollars.
After years of covering scams, one pattern keeps showing up. The most targeted victims are not people who ignored the risks. They are people who took action and believed it was enough. Let’s fix that right now.
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HOW TO REMOVE YOUR PERSONAL INFO FROM PEOPLE-SEARCH SITES
Data broker listings often include sensitive details like your address, phone number and relatives, making removal a critical first step. (Kurt “CyberGuy” Knutsson)
Myth #1: “I already opted out, so my data is gone”
This is the most dangerous myth of all. And it’s the one I hear most often from retirees who’ve already taken steps to protect themselves.
Here’s the reality: there are hundreds of data broker companies operating in the United States. When you submit an opt-out request to Spokeo, you’ve removed yourself from one of them.
The others? They never heard from you. They’re still listing your name, your address, your phone number, your relatives and your estimated net worth — right now, as you read this.
And even the site you opted out of? It will likely relist your information within weeks or months. Data brokers pull from public records — property filings, voter rolls, court documents — that are constantly updated. Every time those records refresh, your profile can quietly reappear.
Unless you repeat them regularly, manual opt-outs don’t protect you in the long term. They buy you a temporary gap in coverage on a limited number of data broker websites.
You can use Incogni’s free scanner to check the biggest data broker sites for your information. You may be surprised by how much is still out there.
Myth #2: “My family members’ data doesn’t affect me — or vice-versa”
This one is painful because it involves the people you love most. Data broker profiles don’t just list you. They list your household. They list your relatives. And they map the connections between all of you.
When your daughter opted out of data broker sites, she removed her own profile. But your profile still lists her as a relative, with her current city, her approximate age, and her connection to you. That’s enough.
A scammer calls you: “Grandpa, it’s me. I’m in the hospital. Please don’t tell Mom-she’ll worry. Can you wire me $1,200?”
Scammers may already have your granddaughter’s name and understand your exact relationship to her. They know she’s your granddaughter, not your daughter, and that detail makes the call feel real. That level of accuracy is what triggers panic and lowers your guard. In some cases, they can even clone her voice using AI.
This is called the grandparent scam. It has evolved from a clumsy, random cold call into a precision-targeted operation built on data broker research. According to the FBI’s Annual IC3 Report, both the losses and number of victims of elder fraud have been climbing steeply over the last three years, with average losses in 2025 reaching $38,500.
10 SIGNS YOUR PERSONAL DATA IS BEING SOLD ONLINE
Taking simple steps early, like removing your data and freezing your credit, can reduce your risk during the most vulnerable time. (Kurt “CyberGuy” Knutsson)
Myth #3: “My information isn’t interesting enough to target”
I understand why this feels true. You’re (probably) not a celebrity, don’t have a massive social media following, and have lived a private life.
But here’s what a scammer sees when they pull up your data broker profile:
A paid-off home (public property records show no mortgage). A Social Security income estimate. An address you’ve held for more than 20 years. The names of your adult children and their addresses. A spouse or late spouse. And those specific details that answer every security question your bank still uses: mother’s maiden name, previous address and the city you were born in.
To a criminal, that profile is a goldmine. In fact, personal information is implicated in 72% of elder fraud cases.
Retirees represent the single most targeted group for financial fraud in the United States. Not because older Americans are more naive. It’s because their data broker profiles are richer than anyone else’s, built over 60 or 70 years of public records.
Myth #4: “If I haven’t been targeted yet, I must be safe”
Let me offer a different perspective. You haven’t been targeted yet. Or, more likely, you have been targeted, and the attempt simply didn’t land. A phishing email went to spam. A suspicious call got hung up on. A text message felt off in some way and you ignored it. Does any of that sound familiar? Here’s what hasn’t changed: your profile is still there, still searchable, and regularly being updated.
Data brokers don’t delete inactive profiles. They maintain them, refresh them, and sell access to them repeatedly. The question isn’t whether your information is available to scammers. It is. The question is whether the right scammer has found it yet-and whether they’ve decided the payoff is worth the attempt.
Some data brokers have been caught red-handed packaging large datasets and selling them directly to scammers for elder fraud.
Retirees with home equity, retirement accounts, or Medicare benefits are especially attractive targets. A scammer doesn’t need to reach 100 people. They need to reach one person at the right moment after a loss, during a health scare, when the grandchildren are mentioned and their research pays off.
THE DATA BROKER OPT-OUT STEPS EVERY RETIREE SHOULD TAKE TODAY
Removing personal data from data broker sites can reduce exposure to scammers and help protect finances and privacy. (Phil Barker/Future Publishing)
Myth #5: “This is a tech problem for younger people to worry about”
Your grandchildren grew up online. Maybe you didn’t, but that doesn’t mean digital threats can’t touch you. But data brokers don’t care when you were born. They care what you own, what you’ve signed and what public records document about your life. And for most retirees, those records go back further and run deeper than anyone else’s:
- Property deeds filed when you bought your first home in 1978
- Divorce proceedings from three decades ago
- Probate records from when you inherited property
- Business registrations
- Political donor records
- Decades of address changes.
All of that is legally collected and ends up in data broker databases. And all of it makes your profile more complete-and more dangerous-than your grandchildren’s. This isn’t a tech problem. It’s a paper-trail problem. And the paper trail you’ve left over a lifetime is the most detailed (and valuable) one in the household.
So what’s the solution?
The only real answer is regular, repeated data removal for you, and ideally, your entire family.
Submitting a few opt-out requests once is not enough. Your information keeps resurfacing as public records update, which means you have to stay on top of it. That can involve revisiting sites, sending new requests and checking where your data appears over time.
Some people choose to handle this manually, while others use automated services that send ongoing removal requests across hundreds of data broker sites. The key is consistency, because this system does not stop collecting or refreshing your information.
Think of it like a leak that keeps coming back. You can scoop water out now and then, or you can stay ahead of it with a system that keeps working in the background.
If you want a clearer picture of your exposure, you can run a scan to see where your personal information shows up online. That gives you a starting point and helps you understand how much work it really takes to stay protected.
See my tips and best picks on Best Identity Theft Protection at Cyberguy.com
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Kurt’s key takeaways
Protecting your personal data starts with action, but real protection takes more than a few opt-out forms. Submitting requests to a handful of data broker sites only limits exposure temporarily, and those same sites can relist your details as public records refresh. Retirees face a greater risk because their profiles hold decades of information that scammers can easily connect across family members. In many cases, scammers reach out but fail to succeed due to timing or suspicion, not because your data stays hidden. Staying protected requires consistent effort, since data brokers keep collecting and updating information behind the scenes.
If your personal data can resurface at any time, how confident are you that it is not already being used against you? Let us know by writing to us at Cyberguy.com
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Copyright 2026 CyberGuy.com. All rights reserved.
Technology
Instagram is finally letting everyone reorganize their profile grid
Nearly a year after it was announced, Instagram says it’s delivering the ability to rearrange the posts in your profile grid. It had been available to some people in test groups, but as of June 8th, it’s rolling out widely via the Android and iPhone mobile apps.
Until now, the posts on your Instagram profile have been locked in chronological order beyond the ability to pin three posts at the top, but once the feature is live on your account, you can long-press and drag posts freely, no matter how old they are. Any posts that are pinned will remain at the top.
Technology
Robot pets with AI could soon live with you
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A robot that follows you around the house may sound a little strange at first. Yet Colin Angle, the cofounder of iRobot and one of the people behind Roomba, is betting that the next big home robot may feel less like a machine and more like a companion.
His new company, Familiar Machines & Magic, has revealed its first robot concept called a Familiar. It is a pet-inspired, emotionally aware home robot designed to live with you, learn your routines and support healthier habits. “The next era of robotics is not just about dexterity or humanoid form. It is about machines that can build and sustain human connection,” Angle said.
That may sound great to some of you, and others not so much. Whatever your take, it raises some important questions too. Do you really want an AI-powered companion roaming around your home 24/7? Can a robot provide comfort without creating dependency? And will privacy hold up when a device can see, hear and remember what happens around you? Let’s take a closer look.
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AI HUMANOID ROBOT LEARNS TO MIMIC HUMAN EMOTIONS AND BEHAVIOR
Familiar Machines & Magic has revealed Familiar, an AI-powered home robot concept designed to learn routines and respond to human emotions. (Familiar Machines & Magic)
What is the Familiar AI robot pet?
A Familiar is a physically embodied AI robot built for human interaction. Unlike a chatbot on your phone, this robot has a body. It can move, react and express itself through animal-inspired behaviors.
The first version is a four-legged robot with a soft, touch-sensitive coat. It uses cameras, microphones, speakers and onboard AI to respond to people in real time. The company says it can read facial expressions, tone of voice and body language.
So, if you smile, it may tilt its head. If you seem stressed, it may nuzzle you. If you get excited, it may wiggle its tail. The goal is to build a warm presence that feels natural in your home. Familiar Machines & Magic says the robot is designed to support people through daily life rather than perform one simple task.
Why this AI robot pet feels more like a companion
Most home robots have focused on chores. Roomba vacuumed your floors. Other robots promised security patrols, video calls or entertainment. Familiar is doing something different. It is built to support your daily routines and respond to how you are feeling.
The company describes it as a companion that can encourage better habits. For example, it may notice that you have been doomscrolling and give you a gentle nudge. It could encourage movement, help engage kids in screen-free play or offer a non-judgmental presence when you need to vent. That makes the robot feel more like a pet than a device. Still, the company says it is meant to supplement your life, not replace people or real animals.
A WHEELED ROBOT MAY BEAT HUMANOIDS INTO YOUR HOME
How the Familiar AI robot learns your routines
The Familiar is designed to build memory over time. The more you interact with it, the more distinct its personality may become. That could mean it learns when your household eats dinner, when you usually relax or when you tend to fall into habits you want to break. Then it can react in small physical ways.
Instead of barking orders, it may use movement, sound and expression. A paw tap could remind you to move. A gentle approach could signal that it wants attention. A scared reaction could warn you if it senses an unsafe situation, such as being placed near heat.
This is where the idea gets interesting. The robot does not need to speak to communicate. In fact, Familiar Machines & Magic says the first Familiar currently does not talk. That restraint may be smart. A robot that acts through gestures may feel less intrusive than one that constantly chats.
The Familiar robot concept uses cameras, microphones, speakers and onboard AI to respond to facial expressions, tone of voice and body language. (Familiar Machines & Magic)
Why the Roomba creator’s new robot stands out
Colin Angle helped turn consumer robotics into a real business with iRobot. That gives this project extra weight because many social robots have come and gone without lasting success.
Robots such as Jibo, Anki’s Vector and other home companions generated excitement, but many struggled to keep people engaged after the novelty wore off.
Familiar Machines & Magic seems aware of that challenge. The company says the robot must build a long-term connection rather than offer a flashy demo. In other words, cuteness alone will not carry it. A Familiar has to keep earning its place in your home.
HOME ROBOT COOKS, CLEANS AND ORGANIZES YOUR LIFE
How Familiar handles privacy inside your home
A robot that sees and hears what happens inside your home naturally raises privacy questions. Familiar Machines & Magic says its AI runs on the device, so your private data does not need to stream constantly to the cloud.
The company also says data is stored on the robot, and you decide when it gets shared with the cloud. The robot should still work if you disconnect it from the internet, although you may miss out on new features.
That is the kind of privacy setup you want to see with a home robot. Still, you should read the fine print before bringing one into your house. Look for clear answers on what it records, how long it keeps that data, who can access it and how you can delete it.
Why AI robot pets could appeal to families and older adults
A Familiar could make sense for people who want a little extra support at home without adding another screen to the mix. Parents may use it to help pull kids into screen-free play. Someone living alone could feel a little more company in the house. Older adults may eventually get help with reminders, routines and companionship.
That last part could be where this type of robot really proves itself. It could gently encourage daily habits, check in through movement and sound and stay out of the way when needed. For homes where people want support without feeling watched or managed, that balance could make a real difference.
NEW MOBILE ROBOT HELPS SENIORS WALK SAFELY AND PREVENT FALLS
Colin Angle, cofounder of iRobot and one of the creators behind Roomba, is betting home robots could become companions rather than chore machines. (Familiar Machines & Magic)
When will the Familiar AI robot be available and what will it cost?
Familiar Machines & Magic has not announced a price or release date yet. The company also says this reveal isn’t a commercial product launch.
So, for now, this is more of a first look at where the company is headed. The real test will come when people can actually bring one home. Can it move safely around a busy house? Will people still use it after the first week? Will the privacy controls be clear enough? And will the price make sense for families?
Those are the questions that will determine whether Familiar becomes something people truly want in their homes, or something that looks great in a demo but never becomes part of our daily lives.
Kurt’s key takeaways
Familiar is one of the more interesting home robot ideas we have seen in years because it moves beyond chores and into emotional support. That is exciting, but it is also a much harder promise to keep. The Roomba connection gives this project credibility, especially since Colin Angle knows how difficult it is to make robots useful in real homes. Still, Familiar Machines & Magic has to prove this robot can stay helpful after the novelty wears off. If the company can balance usefulness, privacy, safety and emotional connection, Familiar could point to a new future for AI at home.
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Would you want an emotionally aware AI robot in your home, or would you rather keep that kind of technology out of your personal space? Let us know by writing to us at CyberGuy.com.
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Copyright 2026 CyberGuy.com. All rights reserved.
Technology
WWDC protesters want Apple to ban Elon Musk’s apps
Apple’s big developer conference is today, and protesters are using the occasion to call on the company to remove “nudify apps” from the App Store and pull “known” child sexual abuse material from iCloud.
Outside the visitors center at Apple’s Cupertino campus, protesters have put up a large sign saying “Apple is powered by child sexual abuse” and asking incoming CEO John Ternus, “What will you do?” The protesters come from UltraViolet, a women’s advocacy group, and Heat Initiative, a group that aims to “hold tech companies accountable for enabling and profiting from child sexual abuse.”
Apple and Google came under significant scrutiny earlier this year for continuing to keep apps like xAI’s Grok on their app stores even though users were able to make nonconsensual sexualized deepfakes. In pamphlets distributed at the protest, the organizations say that “at least 47 nudify apps have been found on Apple’s App Store” and that “Apple has made an estimated $117 million minimum from nudify apps,” including “an estimated $35+ million from Grok alone,” citing data from the Tech Transparency Project. UltraViolet also has a website dedicated to its protest today.
Apple previously scrapped plans to scan photos saved to iCloud for child sexual abuse imagery over privacy concerns.
Apple didn’t immediately reply to a request for comment.
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