Miami, FL
Lowe’s Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa América 2024 USA™ to Win Over Fútbol Fans | Inter Miami CF
To capture the hearts and minds of consumers through a shared love for fútbol, Lowe’s is delivering a hat trick for fútbol fans. Lowe’s is partnering with the best fútbol player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF and the upcoming CONMEBOL Copa América 2024 USA™.
Through a multiyear agreement, Messi also becomes a member of Lowe’s Home Team, making him the first fútbol player to join the lineup of top NFL and NBA athletes who have helped improve communities around the country since 2020.
“Lionel Messi is the GOAT of the assist,” said Jen Wilson, Lowe’s senior vice president of enterprise brand and marketing. “Partnering with him is the perfect reflection of Lowe’s shared passion for assisting our customers, whether for their business or home.”
To kick off his first season, Lowe’s and Messi will “assist” Lowe’s loyalty customers with extra perks. Starting today, all loyalty members will receive 100 points to get them closer to their next reward through Lowe’s new loyalty program for homeowners, MyLowe’s Rewards, and Lowe’s MVPs Pro Rewards for Pros. MyLowe’s Rewards members must claim points on their account dashboard by May 18.*
“Fútbol, much like home improvement, is all about teamwork and the assistance between people,” Messi said. “I am happy to partner with Lowe’s, a brand that understands the importance of collaboration and helping people succeed.”
Inter Miami has quickly become the focal point of fútbol in North America. The new partnership between Lowe’s and Inter Miami will drive engagement with fútbol fans with signage and in-stadium activations, community programming, ticket hospitality, player appearances at Lowe’s locations throughout the Miami market and more.
“Inter Miami has worked towards becoming a global reference point of fútbol, so that when people think of fútbol, they think of Inter Miami,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “Our partnership with Lowe’s is another proof point of attaining this ambition. We are excited to partner with Lowe’s, an organization that matches our goal to continue to set the benchmark for the sport and deliver for our fútbol family.”
Lowe’s will also team up with CONMEBOL Copa América 2024 USA™, which returns to the United States with Argentina defending its crown beginning June 20. Lowe’s has a series of exciting initiatives to celebrate the magic of Messi:
- Ways for loyalty members to win more points every time Messi makes an assist throughout the tournament.
- Select Lowe’s stores will host CONMEBOL Copa América 2024 USA™ watch parties, allowing communities to come together and enjoy the fútbol tournament on a big screen, along with family-friendly fútbol-themed activities.
- Lowe’s red vest associates will host kid-friendly, build-your-own fútbol goal workshops at the watch parties.
- Lowe’s MVPs Pro Rewards loyalty members may redeem bonus points for signed Messi memorabilia. Limited availability, while supplies last.**
“To celebrate fútbol’s rich culture and community, we wanted to partner with an athlete and fútbol affiliations that resonate deeply with our customers,” said Gerardo Soto, Lowe’s vice president of brand marketing and sports partnerships. “These new partnerships provide an opportunity to build trust and credibility with a broader customer base through the athletes and sporting events that matter to them.”
The partnerships add to Lowe’s existing collaboration with Charlotte FC, Lowe’s hometown Major League Soccer club. As the Official Home Improvement Partner of Inter Miami CF and CONMEBOL Copa América 2024 USA™, Lowe’s will enhance the fútbol experience for fans while bringing them closer to the excitement of Messi’s gameplay.
For more information about Lowe’s partnerships and upcoming fútbol initiatives, visit Lowes.com/hometeam.
* Loyalty Programs subject to Terms & Conditions. Visit Lowes.com/Terms for details. Subject to change.
**All Bonus Points will expire on December 31, 2024, unless extended by Lowe’s. Reward Center items may vary. Visit Lowes.com/terms for full details.
An investigation is underway in Miami Gardens after police say a toddler was bitten in the face by two pit bulls on Tuesday.
Miami Garden police told CBS News Miami that officers responded to reports of a dog bite involving a child in the 3600 block of Northwest 191st Street just before 7 p.m.
When officers arrived, they said they were told that a 2-year-old was in the backyard of a home when he was bitten in the face by two pit bulls.
The child was rushed to Joe DiMaggio Children’s Hospital and is reported to be in stable condition.
No other information was released, and police said the incident remains under investigation.
What I would have done is taken my lumps and rolled with Ewers during the 2026 season. From my understanding, the reality of Willis’ deal is two years x 22.5M. After that, the Dolphins can part with him, no harm, no foul. Hiwever, don’t you think that the Dolphins could have used that money, considering their salary cap situation, in other areas? Yeah, to me, this is a textbook Steve Ross engineered deal where the Dolphins are bidding against themselves and hoping against hope that they’re not as bad as they’re predicted to be.
As for Willis, he reminds me of another ex-Green Bay QB named Matt Flynn. Like Willis, Flynn was the 2nd string QB at GB and shined in a couple of relief appearances for Aaron Rodgers during the 2011 season. He is best remembered in Green Bay for his record-setting 480-yard, 6-touchdown game in 2011 versus the Lions. That set him up for a big contract with Seattle, but he never really did anything there due to the emergence of Russell Wilson.
Former CBS News Miami anchor and longtime South Florida resident Eliott Rodriguez announced his candidacy for U.S. Congress in Florida’s 27th Congressional District on Tuesday morning.
He will now embark on a campaign that’s centered on lowering the high cost of living, restoring accountability in Washington, D.C., and bringing people together to deliver results for families in Miami-Dade, his campaign said in the announcement.
“I didn’t plan to run for Congress,” Rodriguez said in his announcement. “But I cannot stay silent. For 48 years, you trusted me to tell the truth and listen to your stories. Today, like so many families, I am concerned that Washington is not delivering for South Florida. My parents taught me that citizenship is not just a right – it is a responsibility. And now, I am answering that call.”
Why is Eliott Rodriguez running for Congress?
In his announcement, Rodriguez explained why he decided to run for Congress. He said the decision was deeply personal.
In recent months, he said he’s spoken with families, seniors, small business owners and young people who are struggling to afford to stay in a community they love.
“South Florida has now become one of the least affordable housing markets in the United States, with families here spending more of their income on rent and mortgages than almost anywhere in the country,” Rodriguez said in his announcement.
According to the campaign, Florida’s 27th Congressional District is widely viewed as one of the most competitive battlegrounds in the country.
In the race for Congress, Rodriguez will challenge incumbent María Elvira Salazar.
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