Connect with us

Technology

Maryland moves to ban surveillance pricing in grocery stores

Published

on

Maryland moves to ban surveillance pricing in grocery stores

NEWYou can now listen to Fox News articles!

You grab a box of cereal off the shelf. Your neighbor grabs the exact same box at the exact same store on the exact same day. She pays less. You pay more. Why? Because the store’s algorithm decided you would.

That scenario sounds like a conspiracy theory. It isn’t. Retailers have been quietly using this kind of pricing for years, and now one state has finally had enough.

Maryland is set to become the first U.S. state to ban surveillance pricing in retail grocery stores and certain grocery delivery platforms. Governor Wes Moore has said he will sign the Protection from Predatory Pricing Act into law after the state legislature passed it, and the rule will take effect on October 1, 2026.

Sign up for my FREE CyberGuy Report

Advertisement
  • Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox.
  • For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com trusted by millions who watch CyberGuy on TV daily.
  • Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.

WHAT HACKERS CAN LEARN ABOUT YOU FROM A DATA BROKER FILE

Maryland is set to ban surveillance pricing at grocery stores, targeting a practice critics say lets retailers charge shoppers different prices for the same item. (SDI Productions/Getty Images)

What is surveillance pricing and how does it work?

Surveillance pricing goes by a few names: dynamic pricing and personalized pricing are the common ones, but the concept is the same regardless of what you call it.

A store collects data on you as an individual shopper. It looks at how often you browse certain products, what neighborhood you live in and whether a competitor is nearby, what your income and family size appear to be, and your dietary habits. Then it uses all of that to decide how much you specifically are willing to pay and charges you accordingly.

One Kroger shopper in Oregon decided to find out exactly what her grocery store knew about her. She submitted a data request under a state privacy law and received a 62-page profile in return. Most of the inferences in that profile were wrong. That’s the part that should make your stomach drop. Retailers are charging people based on guesses, and those guesses are frequently inaccurate. 

Why Maryland is moving to ban surveillance pricing now

The timing here matters. Maryland didn’t pass this bill in a vacuum. Major retailers, including Walmart, have been rolling out digital price tags on store shelves. Unlike paper tags, these electronic displays can update instantly. Pair that capability with predictive pricing software, and a store can change what you’re charged in real-time based on whatever the algorithm decides at that moment.

Advertisement

Governor Moore pointed to the financial pressure already squeezing working families and argued that new technology should not become another tool for squeezing them harder. Consumer Reports actively lobbied for the bill, which speaks to how significant the consumer protection concern really is. Still, the organization was honest about the result: the final version of the law falls short of what advocates originally wanted.

What Maryland’s surveillance pricing law actually does

The Protection from Predatory Pricing Act sets some clear ground rules for large grocery retailers. Stores must keep their prices fixed for at least one full business day. That eliminates the possibility of prices spiking by the hour based on demand signals or individual shopper data.

Retailers are also prohibited from using surveillance data, shopping history, ethnicity or income to set different prices for different customers at the same time.

Loyalty programs and promotional offers are still allowed. That exemption was a concession to the retail industry, and it’s one of the places where critics say the law starts to lose its teeth.

RETAIL PRICES CAN JUMP IN SECONDS WITH HIGH-TECH STORE PRICE TAGS

Advertisement

Digital price tags are replacing paper tags in Walmart stores, allowing retail prices to change instantly with new technology. (Kurt “CyberGuy” Knutsson)

 

Surveillance pricing is already happening online

Brick-and-mortar surveillance pricing gets most of the attention, but the same issue shows up in online grocery shopping.

Consumer Reports ran an investigation into Instacart’s pricing practices last December. Nearly 400 shoppers purchased the same basket of groceries from the same stores at the same time. The price differences were striking. Depending on the product, shoppers were paying up to 23% more than other shoppers for identical items. Across a full year of shopping, those gaps could add up to more than $1,200 per household.

After the investigation went public, Instacart announced it was ending the program responsible for those discrepancies. That outcome matters. It shows that consumer pressure and public scrutiny can drive real changes, even before a law requires them.

Which states could follow Maryland’s surveillance pricing ban

Maryland may have moved first, but it won’t be alone for long. California, Colorado, Illinois, New Jersey and other states are exploring similar legislation, while New York has already enacted a related pricing transparency law.

Advertisement

What happens next in those states will be telling. Advocates are hoping they avoid the exemptions that weakened Maryland’s version. Each new bill is an opportunity to close the loopholes the retail industry has worked hard to create.

Consumers have been subject to dynamic pricing in airlines, rideshares and e-commerce platforms for years. Grocery stores represent something different, a daily necessity where price manipulation hits people with the least financial flexibility the hardest.

What this surveillance pricing law means for you

No matter where you live, this law matters to your wallet. If you shop in Maryland, the change is immediate. Starting October 1, 2026, you have a legal right to the same shelf price as every other shopper who walks in that day, regardless of what data the store has collected on you. If you shop anywhere else in the country, pay attention because your state may not be far behind. California, Colorado, Illinois, New Jersey and other states are exploring similar legislation, while New York has already taken steps toward pricing transparency. The momentum is real, and Maryland just handed those states a working template to build from.

10 THINGS TO STOP PAYING FOR TO SAVE MONEY NOW

A new Maryland law targets stores that change the price of products based on consumers’ data. (Douglas Rissing/Getty Images)

Advertisement

That said, wherever you shop right now, the exemptions in Maryland’s law are worth understanding. The Maryland Retail Alliance pushed hard against this bill and successfully carved out several exceptions during the legislative process. Consumer Reports flagged one irony in particular: loyalty program prices are exempt, which means stores could shift pricing in ways that favor members and potentially disadvantage non-members, effectively punishing non-members rather than rewarding members.

The enforcement side is also limited in ways that should concern any consumer. If a retailer violates the law, you cannot sue them yourself under these specific provisions of the law. Only the Maryland Attorney General has that authority. And before the AG can take action, the retailer gets a written notice and a 45-day window to correct the violation with no legal consequences. First-time violators face fines of up to $10,000. Repeat offenders face up to $25,000 in fines.

For a major grocery chain generating hundreds of millions in revenue, those fines barely register.

Take my quiz: How safe is your online security?

Think your devices and data are truly protected? Take this quick quiz to see where your digital habits stand. From passwords to Wi-Fi settings, you’ll get a personalized breakdown of what you’re doing right and what needs improvement. Take my quiz here: CyberGuy.com.

Advertisement

Kurt’s key takeaways

Maryland’s law is imperfect, and advocates said so publicly. But an imperfect first law still moves the needle. It establishes that surveillance pricing in grocery stores is a problem worth legislating, gives other states a legal framework to improve on, and puts retailers on notice that the political appetite for regulation is growing. The bill’s weaknesses are actually useful in that way. They show exactly where the next round of advocacy needs to focus: stronger enforcement, consumer standing to sue, and tighter language around loyalty pricing exemptions. And if you live outside Maryland? Watch what your own state legislators do next. The grocery industry will lobby hard to add the same loopholes everywhere. Knowing what those loopholes look like is half the battle. Change tends to start in one place before it spreads. Maryland went first. Your state could be next.

CLICK HERE TO DOWNLOAD THE FOX NEWS APP

If a retailer already holds a 62-page profile on you and most of what’s in it is wrong, do you trust that the same technology is setting your prices fairly, and would you even know if it wasn’t? Let us know your thoughts by writing to us at CyberGuy.com.

Sign up for my FREE CyberGuy Report

  • Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox.
  • For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com trusted by millions who watch CyberGuy on TV daily.
  • Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.

Copyright 2026 CyberGuy.com.  All rights reserved.  

Advertisement
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Technology

Microsoft is retiring Teams’ Together Mode

Published

on

Microsoft is retiring Teams’ Together Mode

Microsoft launched Teams’ Together Mode during the pandemic to give the illusion of a bunch of people sitting in a conference room together, even if they were really sitting at home without pants on. But times have changed, and it’s now being retired in favor of a more simplified Teams experience. The feature used AI to cut your head and shoulds out, and place you in a virtual space with others in the meeting. It could definitely feel gimmicky — especially when you’d tap co-workers on the shoulder, or give virtual high fives — but it did limit visual distractions.

The changes are being rolled out gradually, but as they are, the Together Mode toggle will disappear from the view menu. And Together-specific features, such as scenes and seat assignments, will go along with it. Part of the reasoning, according to Microsoft, is to reduce fragmentation across various platforms. But it also cites a streamlined interface with fewer options, less clicking, and less confusion. It also says this will allow the company to focus on improving video quality, stability, and performance.

Continue Reading

Technology

Your 401(k) is the new identity theft target

Published

on

Your 401(k) is the new identity theft target

NEWYou can now listen to Fox News articles!

An impostor phoned Alight Solutions, the recordkeeper for Colgate-Palmolive’s 401(k) plan, and identified herself as a Colgate employee. She asked to update the contact information on an account. Months later, the entire $751,430 balance had been sent in a single lump sum to a Las Vegas address and bank account. The real account holder, Paula Disberry, was living in South Africa.

Disberry sued Alight, Colgate’s benefits committee and BNY Mellon, the plan’s custodian, to recover the money. The case was later settled on undisclosed terms. The court never ruled on whether Alight had to restore the funds.

In February 2026, the Government Accountability Office told the U.S. Department of Labor to issue new guidance on retirement plan participant data. The GAO cited eleven separate lawsuits filed between 2009 and 2024 under the Employee Retirement Income Security Act, the federal law governing private retirement plans.

When account takeover hits a 401(k), the consumer protections that govern credit card fraud do not apply.

Advertisement

 Sign up for my FREE CyberGuy Report

  • Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox.
  • For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com trusted by millions who watch CyberGuy on TV daily.
  • Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join. 

REMOVE YOUR DATA TO PROTECT YOUR RETIREMENT FROM SCAMMERS

A stolen 401(k) shows how one phone call, exposed personal details and weak account-change safeguards can drain retirement savings. (Kurt “CyberGuy” Knutsson)

How the 401(k) account was drained

The Disberry case began when an impostor called Alight’s Benefits Information Center. She gave Disberry’s name, the last four digits of her Social Security number, her date of birth and the mailing address Alight had on file. That was enough to clear the call center’s security check.

She then asked Alight to update the contact information on Disberry’s account. Alight did not send an alert to Disberry’s existing email address or phone number, both of which it had on file. Instead, the company issued a temporary password through the mail.

Disberry’s plan had a 14-day waiting period between an address change and any distribution. Her lawsuit alleged that Alight skipped it. Within weeks, the impostor logged in, requested a full payout, and BNY Mellon mailed a check to a Las Vegas address.

Advertisement

Why the 401(k) account takeover isn’t an isolated case

Heide Bartnett, a former Abbott Laboratories employee, sued Alight over a $245,000 401(k) distribution. She alleged that a hacker used the plan portal’s “forgot password” feature to reset her credentials and trigger the payout. Other retirement plan recordkeepers have faced similar cybertheft lawsuits.

The problem extends beyond 401(k) accounts. The FBI’s April 2026 Internet Crime Report found that Americans 60 and older lost $7.7 billion to internet crime in 2025, a 59% jump from the year before. Investment fraud accounted for $3.5 billion of those losses, making retirement-age savers a major target for online criminals. 

INSIDE A SCAMMER’S DAY AND HOW THEY TARGET YOU

Retirement account takeovers can start with leaked names, birth dates, partial Social Security numbers and reused passwords from past data breaches. (Kurt “CyberGuy” Knutsson)

How thieves take over retirement accounts

Account takeovers begin with information someone already has. Names, dates of birth, partial SSNs and email addresses appear in dark web breach dumps, often combined with leaked passwords from unrelated services. When the account holder reuses a password across accounts, hackers can test that breach data directly against the recordkeeper’s login portal.

Advertisement

Disberry’s takeover bypassed the login portal entirely. The impostor never logged in to Disberry’s account directly. She called Alight’s call center, used what she already knew about Disberry to clear identity verification and had the contact information changed. After that, the temporary password Alight mailed went somewhere only the impostor could intercept.

Some thieves skip the recordkeeper and go straight for the account holder. The New York Times documented the case of Barry Heitin, a 76-year-old retired lawyer, who lost $740,000 in 2024 after receiving a call from someone claiming to be a federal fraud investigator. The caller convinced Heitin that his retirement accounts were under attack and walked him through transferring the money out himself. He believed he was helping a federal investigation.

How to protect your 401(k) and retirement savings

Federal protections for retirement account theft are limited, but several account-level controls cost nothing and may make takeovers harder.

  • Turn on multi-factor authentication on the recordkeeper portal. A stolen password is far less useful when a one-time code is required.
  • Enable every account-change alert. Email and text alerts for password resets, contact information updates, address changes and bank account changes are the earliest signals that someone else has access to your account.
  • Ask your plan administrator about distribution holds. Some plans impose a waiting period between an address change and any distribution. Get the policy in writing and confirm what triggers the hold.
  • Review statements quarterly. A new bank account or a change in contact information shows up faster on a quarterly review than on an annual one.
  • Get an IRS Identity Protection PIN. The six-digit PIN, available at irs.gov/ippin, blocks fraudulent tax returns filed using your SSN.
  • Freeze your credit at all three bureaus. A freeze blocks new accounts from being opened in your name. Equifax, Experian and TransUnion have offered free freezes since September 2018.

HOW TO STOP IMPOSTOR BANK SCAMS BEFORE THEY DRAIN YOUR WALLET

Multi-factor authentication, account-change alerts, credit freezes and regular statement reviews can help protect your 401(k) before thieves strike. (Kurt “CyberGuy” Knutsson)

Where identity theft monitoring can help

Account-change alerts on the recordkeeper portal only work if the recordkeeper sends them. The Disberry case showed what can happen when those alerts go unsent.

Advertisement

A strong identity theft monitoring service can add another layer of protection by watching for suspicious activity beyond the retirement plan portal. Some services let you link bank, credit card and investment accounts so you can receive alerts when unfamiliar transactions appear. In a retirement account takeover, that could help flag suspicious money movement even if the recordkeeper misses the outgoing transfer.

Many identity theft monitoring services also watch for changes across your credit reports, scan the dark web for exposed personal information and search data broker or people-search sites for your details. Some plans also include fraud resolution support and identity theft insurance for eligible recovery costs.

How to check if your personal information was exposed

If you are unsure whether criminals have already exposed your information, take action now. Start with a free identity breach scan to see whether your data appears in known leaks. Early detection gives you more control and helps you respond before fraud spreads. You can also check whether your personal information is already being used for identity theft, fraud or appearing on the dark web.

See my tips and best picks on Best Identity Theft Protection at CyberGuy.com

Kurt’s key takeaways

Retirement accounts can feel separate from the everyday fraud risks we hear about with credit cards, email accounts and bank logins. But this case shows how quickly a 401(k) can become a target when someone has enough personal information to fool a call center or reset account access. The scary part is that a stolen retirement account may not come with the same consumer protections people expect from credit card fraud. That makes prevention and early warning signs even more important. Turn on multi-factor authentication, enable every account alert your plan offers and ask your employer or plan administrator what happens after an address, phone number or bank account change. No one should have to find out months later that their life savings disappeared. The earlier you spot suspicious activity, the better your chances of stopping the damage before it becomes a financial nightmare.

Advertisement

CLICK HERE TO DOWNLOAD THE FOX NEWS APP

Should retirement plans be required to send stronger alerts before any major account change or distribution, especially when someone’s life savings are on the line? Let us know by writing to us at CyberGuy.comCyberguy.com

 Sign up for my FREE CyberGuy Report

  • Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox.
  • For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com trusted by millions who watch CyberGuy on TV daily.
  • Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join. 

Copyright 2026 CyberGuy.com. All rights reserved.

Continue Reading

Technology

Revamped Siri will reportedly offer auto-deleting chats

Published

on

Revamped Siri will reportedly offer auto-deleting chats

Apple is hoping that its record on privacy can be the differentiator on the AI front, and maybe even buy it a little slack as it continues to lag behind the competition. According to Bloomberg’s Mark Gurman, the more chatbot-like Siri set to debut in iOS 27 will include the option to autodelete chat histories. Users will be able to save conversations for 30 days, one year, or forever. That’s in stark contrast to the other major players in the space that generally only offer temporary incognito chats, if that.

It appears Apple is betting that people are willing to give up some convenience in the name of greater privacy, as anxiety around AI continues to increase. While the company is replacing many of its under-the-hood components with Google’s Gemini tech, it seems to be trying to turn some of Apple Intelligence’s perceived weaknesses into a selling point. As Gurman notes:

Most leading AI chatbots today rely heavily on histories and memory systems to personalize responses and improve future interactions. But Apple will place tighter limits around how memory works, including restrictions on what information can persist and how long i can be retained.

Continue Reading
Advertisement

Trending