Atlanta, GA
How the Dutch Connection Helped Atlanta Woo a Global Software Company – Global Atlanta
Editor’s note: This article originally appeared on Hypepotamus. It is published on Global Atlanta as part of our content partnership with the Southeast’s top source for innovation news. Sign up for Hypepotamus newsletters here.
To learn more about the Dutch connection to Atlanta and the role of the Netherlands Consulate General in Atlanta, join Global Atlanta Nov. 4 for the next edition of our Consular Conversations luncheon series, this time hosted by the Gwinnett Chamber of Commerce.
When Dutch software engineering and IT consultancy Xebia sought to establish a U.S. headquarters, they had their pick of prime locations.
With 28 offices around the globe, cities like New York, Seattle or San Francisco could have been the obvious choices from a tech talent pool perspective. However, as Xebia’s COO, Sandeep Makwana, shared with Hypepotamus, Atlanta emerged as the standout option for several compelling reasons.
Yes, it was attractive to be close to the world’s busiest airport and one of the highest concentrations of Fortune 500 companies. It was helpful that Atlanta had a strong university system to help recruit top artificial intelligence and generative AI talent. And it was helpful that one of Xebia’s biggest clients was already located in Atlanta. But above other competing cities, Atlanta had something unique: A strong tie with the company’s home country.
The Netherlands and Atlanta share strong connections, and the country is the 8th largest export market for the State of Georgia. The city even played host to the Dutch Royal Family this summer as a sign of growing economic and cultural ties between the two places.
So the Dutch company has set up shop in Buckhead and is in expansion mode.
Xebia Building Community In Atlanta
The company’s leadership executives are spread out across the world (with Makwana sitting in Austin, Texas), but a growing number of them are located in Atlanta. That is strategic as the company looks to grow its Atlanta office, which is currently around 70 people.
“Our raw material is people,” Makwana added. “From a leadership and administrative perspective, you’ll see more and more [people] in Atlanta.”

Beyond local hiring (open positions listed here), Xebia has been working hard to integrate into Atlanta’s technology community. And to them, that means brining a bit of the Netherlands to the streets of Atlanta.
Since biking is a way of life in the Netherlands, Xebia launched its Bikes and Trikes initiative this fall. The company’s goal is to build more than 100 bicycles and tricycles for Atlanta-area school children by the end of 2024. The goal is to “foster community engagement, empower underserved families, and create opportunities for elementary-aged students,” according to a company statement.
“Our Bikes & Trikes initiative reflects Xebia’s belief in the power of community,” added Makwana. “We understand that as we continue to innovate in technology, we must also innovate in how we contribute to society. Building these bikes for children in need shows that we care deeply about the future of Atlanta. We are proud to work alongside our partners and customers to bring joy and opportunity to these families.”
“Our raw material is people.”
SANDEEP MAKWANA
From the archive:
Atlanta, GA
FIFA World Cup ticket prices climb for Atlanta matches
ATLANTA – Ticket prices for FIFA World Cup matches in Atlanta are climbing into the thousands of dollars as demand grows for games at Mercedes-Benz Stadium.
What we know:
On FIFA’s website, some premium tickets for group-stage matches were listed starting around $2,200. Prices for Round of 16 matches increased by nearly another $1,000.
One semifinal ticket in Atlanta was listed for more than $14,000.
Atlanta’s first World Cup match is scheduled for June 15, with Spain set to face Cabo Verde.
While ticket prices continue to rise, the outlook for many U.S. hotels is less optimistic. The American Hotel and Lodging Association said bookings in most host cities are below projections.
The group cited several factors, including fewer international travelers, concerns over visa delays and rising costs.
Atlanta, however, is meeting or exceeding hotel booking expectations, according to the industry group.
Atlanta, GA
Habitat for Humanity building a legacy by transforming former Atlanta skate park into neighborhood
At Langston Park in Sylvan Hills, a once-abandoned eight-acre skate park is being transformed into a new community.
Over the course of a single week, over 700 volunteers are working alongside future homeowners to build 24 homes as part of a major Habitat for Humanity effort.
Habitat for Humanity hasn’t constructed a development in Atlanta since 1988.
For Chip Carter, the project carries both personal and global meaning. His parents, former President Jimmy Carter and first lady Rosalynn Carter, began their work with Habitat for Humanity in 1984, helping elevate the organization into a worldwide mission. Over the past 50 years, Habitat says it has helped more than 65 million people access new or improved housing.
Homes are sold without interest and built largely through volunteer labor, helping keep costs within reach. That matters in a city like Atlanta, where housing affordability has become increasingly strained. According to JPMorgan Chase, the share of median income needed for a monthly mortgage in the city jumped from 25 percent to 41 percent in just five years.
Habitat homes aren’t giveaways. Applicants go through years of screening, including financial reviews, background checks, and proof of steady employment and income. They also complete more than 250 hours of training to prepare for the responsibilities of homeownership.
“This is a much bigger deal,” Carter said. “To have a place to sleep is a big deal. And not having to pay rent — when you put money into it, you get to build equity.”
For Langston Park’s future homeowners like Lauren Clarke, that path to ownership is anything but automatic. Clarke, a University of Georgia graduate and single mother of twin 5-year-olds, has been living with her parents while searching for stable housing.
As she helped to hammer nails into the wall siding, Clarke professed, “It makes me feel strong. I feel strong today.”
For her, the opportunity represents more than just a roof over her family’s heads.
“When you buy a house, it gives you a sense of pride — in the best way,” she said. “Maybe we can keep that going generation to generation.”
Sixty-eight families are expected to begin moving into the homes by the end of the summer, and there are plans to expand the development in the next few years.
Atlanta, GA
Analyzing the Braves’ Hot Start to the Season
The Atlanta Braves have been the best team in baseball, and it’s not even close. The club is off to a 25-11 start with 8 1/2 game lead over second place. It’s been speculated year after year that the Braves were finally due for a breakout, though they’ve never met those expectations until now.
A Miraculous Championship Moment
Atlanta won the World Series just five years ago. You wouldn’t think it with how the club has played in the years since, but this team went on a miracle-run in 2021. The Braves only won 88 games in the regular season, but it was enough to win a middling National League East.
Ronald Acuña Jr. posted his best season since his 2018 Rookie of the Year campaign with a .283/.394/.596 slash line and 24 home runs. Freddie Freeman batted .300 with 31 longballs on the year. Even Austin Riley swatted 33 balls out of the yard. It was a stacked crew. The fact they only won 88 games is ridiculous in and of itself.
Atlanta bested the Milwaukee Brewers in the NLDS (3-1) before defeating the Los Angeles Dodgers (4-2) to make it to the World Series against the Houston Astros. This was a ridiculously good Astros club. Houston won 95 games to claim the top spot in the American League West. One of the major pieces of that club was their stellar starting rotation. Made up of Luis Garcia, Zack Greinke, Lance McCullers Jr., José Urquidy and Framber Valdez, it was a beautiful thing to see the Braves defeat them in six games.
With key homers in the postseason from Jorge Soler (World Series MVP) and Eddie Rosario (NLCS MVP), the Braves eked their way to a World Series championship. They are the club that proves that getting hot at the right time is what matters most in a postseason run.
The Moment Passes, Falling Short Each Year Since
Despite making the postseason three consecutive years after 2021, the Braves didn’t make it farther than the NLDS. Atlanta won 100-plus games in 2022 and 2023 but disappointed in the postseason, losing to the Philadelphia Phillies in both instances. They only won 89 games in 2024 but still managed to make the playoffs. Atlanta ended up getting swept in the NL Wild Card by the San Diego Padres.
But, in 2025, the Braves missed the postseason entirely. They finished fourth in the NL East with only 76 wins. It was a ridiculously poor season for an Atlanta team with much higher aspirations and expectations.
A lot of that was due to injuries and absences from the planned roster. Jurickson Profar served an 80-game suspension for PED usage. Acuña was sidelined with hamstring and Achilles injuries. Spencer Schwellenbach, AJ Smith-Shawver and Hurston Waldrep all missed significant time, forcing Atlanta to piece together their starting rotation.
But, beyond that, the offense struggled mightily. Despite having four players mash 20-plus homers (Matt Olson, Acuña, Marcell Ozuna and Michael Harris), they failed to actually win baseball games due to their middling starting rotation.
Heading into 2026, the problem for Atlanta was that they didn’t make a single defining move this offseason to fix that. Their only real addition was bringing former Padres’ closer Robert Suarez to be the setup man for Raisel Iglesias. That has mostly fixed the Braves’ bullpen problems, alongside their myriad injuries not being a major issue thus far.
More than that, starting left fielder Profar is now serving a full season suspension after testing positive for PEDs yet again. Adding insult to injury (literally), a preseason injury to shortstop Ha-Seong Kim put a damper on Atlanta’s hopes for their 2026 offense.
Outpacing Expectations, Holding onto Top Spot
The Braves are on track to win 112 games. If they manage to accomplish that, it would be the most games Atlanta has ever won in franchise history. That’s due, in large part, to an all-around effort from the club.
The Pitching Finally Looks as Dominant as Billed
Across MLB, the Braves’ pitching staff ranks second in opponent batting average (.216), third in ERA (3.25) and fourth in WHIP (1.16) and runs allowed (129). The only rotation in baseball that has been better is the Dodgers. Chris Sale’s return to form has been a wonderful development for the club (2.14 ERA, 42.0 IP). Reynaldo López has pitched well (though not incredibly) with a 3.28 ERA and 1.34 WHIP. But the real story has been Bryce Elder’s breakout. The righty leads the club with a 1.88 ERA across his first seven starts.
Yes, the departure of Spencer Schwellenbach for most of the season hurts. But Spencer Strider is back (although off to a rough start after giving up three runs in just as many innings (3.1 IP). This rotation has been, and looks like it will continue to be lethal.
An Offense That Won’t Quit
The craziest part? The rotation isn’t even the best part of Atlanta’s season. The offense is. The Braves rank first in every major category except for on-base percentage with a .275/.341/.468 slash line and an .809 OPS. They’re second in MLB in home runs with 54. It’s hard to argue with numbers like that.
That offense has been buoyed by incredible performance after incredible performance. A resurgent Olson is batting .300 with 12 home runs and a 1.047 OPS. Drake Baldwin is showing zero signs of a sophomore slump, batting .313/.392/.531 as the club’s primary backstop. Ozzie Albies and Michael Harris II are finally breaking out alongside the emergence of Dominic Smith as an offensive threat. Acuña’s been slumping, that’s true, but it hasn’t even mattered with how much every other player has contributed.
There’s still questions of depth should injuries plague this club like they did in the past. The true test will be in the second half of the season. Can this Braves club make it through the dog days of the summer? Maybe. It would be great to watch this Atlanta team finally meet — and even exceed — the expectations set for them. Only time will tell.
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