Atlanta, GA
Atlanta Coach’s Emotional Apology After NFL Punishment For Shedeur Sanders Prank Call
Atlanta Falcons defensive coordinator Jeff Ulbrich gave an emotional apology to former Colorado Buffaloes quarterback Shedeur Sanders, Deion Sanders and the Sander family after his son Jax prank-called Sanders during the second round of the 2025 NFL Draft. The NFL has issued considerable fines to the Atlanta Falcons and defensive coordinator Jeff Ulbrich for the call, that went viral.
“First of all, I’d like to publicly apologize to Shedeur and the Sanders family for what occurred,” Ulbrich said on Wednesday. “Second of all, I want to publicly apologize to Mr. Blank, Terry Fontenot, Raheem Morris and the entire Falcons organization. My actions of not protecting confidential data were inexcusable.”
“My son’s actions were absolutely inexcusable. And for that, we are both deeply sorry. The NFL has taken action, and I fully respect the punishment. We take full responsibility, my son and myself, and we will not be appealing the fine in any way. Going forward, I promise my son and I will work hard to demonstrate we are better than this. Again, I’m deeply sorry for our actions,” Ulbrich continued.
Jeff’s son, Jax Ulbrich, found Sanders’ private draft phone number on his father’s iPad and facilitated another individual to call Sanders while posing as New Orleans Saints general manager Mickey Loomis. They told Sanders he was being drafted in the second round by the team, before delivering the prank that actually, the quarterback would “have to wait.”
Shedeur was understandably confused and ultimately the Saints ultimately selected a different quarterback with the 40th pick. Shedeur fell to the Cleveland Browns in the fifth round.
The NFL fined the Falcons $250,000 and Jeff Ulbrich $100,000 for “failing to prevent the disclosure of confidential information distributed to the club in advance of the NFL Draft.”
Ulbrich said he and his son Jax had met with the Sanders family in person since the prank call, and that they were “amazingly gracious, more gracious than they needed to be in a moment like this.”
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Amid an unprecedented draft fall, Shedeur was able to shake it off. Once predicted as the best quarterback in the 2025 NFL Draft, Shedeur showed poise and humor as NFL teams passed on drafting him.
“It didn’t really have an impact on me,” Shedeur said in a conference call with Cleveland-area reporters. “It was just like, I mean, OK, like I don’t feed into negativity, or I don’t feed into that stuff. You’ve seen on Deion (Sanders) Jr.’s YouTube video my reaction to it, I don’t — it is what it is. I think, of course, it is childish. Of course, I feel like it was a childish act, but everybody does childish things here and there.”
Jax also publicly apologized to Shedeur on Instagram.
“On Friday night I made a tremendous mistake,” Jax wrote. “Shedeur, what I did was completely inexcusable, embarrassing, and shameful. I’m so sorry I took away from your moment, it was selfish and childish. I could never imagine getting ready to celebrate one of the greatest moments of your life and I made a terrible mistake and messed with that moment. Thank you for accepting my call earlier today, I hope you can find it in your heart to forgive me.”
Atlanta, GA
Metro Atlanta gas prices surge ahead of spring break, leaving drivers stunned
Drivers across metro Atlanta are seeing higher prices at the pump, and as spring break approaches, many families say the spike is hitting their budgets hard. While some people are reconsidering travel plans, others said they are still planning to get out of town.
At a RaceTrac gas station near Clairmont Road and Dresden Drive in Chamblee, drivers told us they noticed the increase almost immediately.
Just last week, many drivers said they were paying around $2.80 a gallon. Now, prices at some stations are climbing well over $3 a gallon.
At this RaceTrac, regular gas was listed at $3.59 a gallon while diesel was even higher at $5.19. Last week, those prices were $3.29 for regular-and $4.69 for diesel.
Some drivers said the increase is already creating financial stress.
“Not that many people can afford that price.”
Morgan Howard explained.
The metro Atlanta mom of two who commutes to work said she closely tracks fuel prices because of how much she drives.
“I pay attention to gas because I work over here but I live in Villa Rica or like Douglasville and the prices even went over there up. Ridiculous. It is sad.”
According to the AAA, the average price for gas in Atlanta is now about $3.28 a gallon, which is up roughly 44 cents from last week. Meanwhile, analysts with GasBuddy project prices could increase another 20 to 50 cents in the coming week.
Howard said her biggest concern isn’t just her own budget.
“I don’t think about myself. I think about others that are struggling. I think about others that are making minimum wage and can’t not afford.”
Higher gas prices can ripple through nearly every part of daily life from commuting to grocery costs.
Truck driver Logan Gabbard said the increase has already forced him to cancel travel plans he had for later this month.
“I was going to make plans at the end of March but since gas prices have went up as much as they have I can’t go through with those plans now just because usually it would take me 50 to 70 dollars to go where I usually go but now it is going to cost me so much that I am not going to be able to go.”
Another group feeling the impact is ride-share drivers who say rising fuel costs are forcing them to work longer hours.
“Because I was putting the mid range at $3.02 and now is almost at $4 and this is making us work more. Yes this is impacting us, now we need to work more and more hour’s in order to get better gains to be able to afford bills and payments, like rent, services and food is getting more expensive as well, for the people who work doing rideshares like Uber, Lyft and Taxi,” Ian Marin said.
“We have a taxi line near this gas station and a lot of drivers made the decision to retire from doing this profession because gains are not enough, people have fear to be out in the streets, but the price for food, bills, and rent keep going up making this situation really really complicated, “Marin explained.
Despite the higher prices, not everyone is putting the brakes on travel.
With the spring break season arriving, some college students said they are still planning to hit the road.
Analysts said part of the price swing is tied to tensions in the Middle East involving the United States, Israel and Iran, which can make global oil markets unstable and push oil prices higher.
International tensions are not the only factor.
AAA said gas prices often increase during busy travel seasons like spring break, when more people are hitting the road.
The drivers we talked to said that means they will be keeping a closer eye on their budgets in the weeks ahead and watching every mile and every dollar a little more closely.
Atlanta, GA
NBA cancels Hawks’ plans to celebrate Atlanta strip club
Magic City Night in Atlanta is off.
The NBA has canceled the Atlanta Hawks’ plans for a celebration of the city’s Magic City adult entertainment club, saying Monday that it was responding to concerns from many across the league.
The event was supposed to happen next Monday during a game against the Orlando Magic.
Atlanta announced the plan last month, calling it a tribute to an “iconic cultural institution” with food — including the club’s lemon pepper wings, a version of which is named for former Hawks guard Lou Williams — along with music and exclusive merchandise.
“While we are very disappointed in the NBA’s decision to cancel our Magic City Night promotion, we fully respect its decision,” the Hawks said Monday. “As a franchise, we remain committed to celebrating the best of Atlanta — with authenticity — in ways that continue to unite and bring us all together.”
Some elements of the plans for the night will remain, the Hawks said, including a halftime performance from rapper T.I. — and there are plans for lemon pepper wings to be sold.
But some plans for merchandise have been scrapped, as has a live recording of a podcast that was to feature Hawks primary owner Jami Gertz, T.I. and Magic City founder Michael Barney.
Plans for the celebration were met with mixed reactions — some for, some against. One NBA player, Luke Kornet of the San Antonio Spurs, spoke out about the idea of promoting a strip club and urged the parties involved to reconsider.
And the league evidently heard the same message from others.
READ MORE: Terry Rozier will not receive salary while on leave from NBA, AP reports
“When we became aware of the Atlanta Hawks’ scheduled promotion, we reached out to Hawks leadership to better understand their plans and rationale,” NBA Commissioner Adam Silver said. “While we appreciate the team’s perspective and their desire to move forward, we have heard significant concerns from a broad array of league stakeholders, including fans, partners and employees.
“I believe canceling this promotion is the right decision for the broader NBA community.”
The Hawks have ties to the club. Gertz was a producer for a five-part docuseries that explored the club’s history, its place in Black and hip-hop culture and what it means to the city.
“This collaboration and theme night is very meaningful to me after all the work that we did to put together ‘Magic City: An American Fantasy,’” Gertz, who is also a filmmaker and actor, said when the promotion was announced. “The iconic Atlanta institution has made such an incredible impact on our city and its unique culture.”
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Atlanta, GA
Atlanta ranks 78th on WalletHub’s most diverse cities list
ATLANTA – A new study suggests Atlanta may not be as diverse as many people might expect — at least when compared with cities across the country.
What we know:
According to a new report from WalletHub, Atlanta ranked 78th out of 501 U.S. cities in an analysis measuring diversity across several categories. Researchers looked at five main factors including socioeconomic, cultural, economic, household and religious diversity.
Atlanta performed best in religious diversity, ranking 9th, and socioeconomic diversity, where it came in 45th. But the city placed 178th for cultural diversity and landed near the bottom — in the 400s — for both household diversity and economic diversity.
It’s worth noting the study focused only on the city of Atlanta and did not include the broader metro area, which could paint a different picture of the region’s diversity.
By the numbers:
Some other Georgia cities also appeared on the list. Sandy Springs ranked 38th, Roswell placed 57th, and Columbus came in at 103rd. Meanwhile, Johns Creek ranked 94th overall and finished 500th in income diversity, one of the lowest marks in that category.
Dig deeper:
The study found the most diverse cities in the country were Silver Spring, Maryland; Gaithersburg, Maryland; Arlington, Texas; Germantown, Maryland; and Houston, Texas. At the other end of the list were Bangor, Maine; Brattleboro, Vermont; North Platte, Nebraska; Keene, New Hampshire; and Rochester, Nebraska.
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