BOS Nation Football Club — Boston’s NWSL expansion team — faced a slew of backlash on social media after the name and marketing campaign were revealed on Tuesday.
There was a lot of criticism about the social media video titled “Too Many Balls” because it pointed out the success of men’s sports and that it’s now time for a women’s team to be in the spotlight. However, in BOS Nation’s social media video, the Boston Fleet — Boston’s PWHL team — was left out.
The club released a statement on Wednesday admitting they “missed the mark.”
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“While we had hoped to create a bold and buzzworthy brand launch campaign, we missed the mark. We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all, and we apologize to the LGBTQ+ community and to the trans community in particular for the hurt we caused
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“We are proud to be part of the most inclusive sports league in the world and are committed to upholding the unifying values that define the NWSL and our club. Thank you to all who have held us accountable by calling for us to do better. We hear you and we will, together.”
As of Wednesday afternoon, the video remained up on the official X account. Though the same video appears to be edited on the team’s Instagram and TikTok accounts.
“No Kings” rallies are scheduled in Boston and across Massachusetts on Saturday and are expected to draw large crowds, organizers said.
Organized by the ACLU of Massachusetts, Indivisible Mass Coalition, and Mass 50501, the event is a mass mobilization in protest of the Trump administration.
The No Kings theme was created by the 50501 Movement, a national movement made up of Americans who stand for democracy and against what they call the authoritarian actions of the Trump administration. The name 50501 stands for 50 states, 50 protests, one movement.
“The Trump administration is trying to shred the Constitution; the No Kings movement is an unequivocal statement that we, the people, will not let that happen. This will be the third global No Kings Day, and it’s not just about protesting what’s wrong—it’s about building something better. We intend to show our power, build our power, and power a democracy that advances freedom, equality, justice, and dignity for all,” organizers wrote.
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The rally, one of thousands scheduled across the country this weekend, is planned for the Boston Common from 2 to 4 p.m. More than 100,000 people are expected to attend Boston’s rally. Other events are scheduled in Pittsfield, Northampton, Lancaster, Worcester, Framingham, Methuen, Lexington, and towns in southeastern Massachusetts and the Cape. For a map of No Kings events near you, click here.
Speakers include elected officials Attorney General Andrea Campbell, Gov. Maura Healey, Sen. Ed Markey and Congresswoman Ayanna Pressley, and civic leaders Hessann Farooqi Marcelo Gomes Da Silva, Darlene Lombos, president of the Greater Boston Labor Council, Carol Rose, executive director of ACLU of Massachusetts, Jessica Tang, president of the American Federation of Teachers of Massachusetts, and others. It will be moderated by Rahsaan Hall, president and CEO of Urban League of Eastern Massachusetts.
There will also be performances by the Dropkick Murphys, Boston Area Brigade of Activist Musicians, BVOCAL Chorus, and Jimmy Tingle.
A previous No Kings rally in October drew massive crowds estimated in the tens of thousands.
NBC10 Boston
NBC10 Boston
An aerial view of the crowd at Boston’s “No Kings” rally on the Common on Saturday, Oct. 18, 2025.
ALLSTON, MASS. (WHDH) – Boston police are searching for a gunman who opened fire in Allston Thursday and left one person hurt.
Police responded to a radio call for a person shot in the area of Brighton Avenue at approximately 6:46 p.m. When officers arrived, they said they found a male “juvenile” suffering from a gunshot wound. The victim’s age has not been released.
Boston police said the shooter fled the scene and remains at large. No arrests have been made.
Anyone with information is asked to contact Boston police.
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This is a developing news story; stay with 7NEWS on-air and online for the latest details.
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