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NWSL Boston ‘missed the mark’ on marketing campaign

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NWSL Boston ‘missed the mark’ on marketing campaign


BOS Nation Football Club — Boston’s NWSL expansion team — faced a slew of backlash on social media after the name and marketing campaign were revealed on Tuesday.

There was a lot of criticism about the social media video titled “Too Many Balls” because it pointed out the success of men’s sports and that it’s now time for a women’s team to be in the spotlight. However, in BOS Nation’s social media video, the Boston Fleet — Boston’s PWHL team — was left out.

The club released a statement on Wednesday admitting they “missed the mark.”

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“While we had hoped to create a bold and buzzworthy brand launch campaign, we missed the mark. We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all, and we apologize to the LGBTQ+ community and to the trans community in particular for the hurt we caused

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“We are proud to be part of the most inclusive sports league in the world and are committed to upholding the unifying values that define the NWSL and our club. Thank you to all who have held us accountable by calling for us to do better. We hear you and we will, together.”

As of Wednesday afternoon, the video remained up on the official X account. Though the same video appears to be edited on the team’s Instagram and TikTok accounts.



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Boston, MA

Arthur the Aardvark lookalike contest coming to Boston

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Arthur the Aardvark lookalike contest coming to Boston


Neighborhoods

Dust off your yellow sweater, blue jeans, and wide circle glasses. Oh, don’t forget your ears.

Beloved (and locally produced) cartoon aardvark Arthur Read celebrated his 20th birthday in 2018. Produced by WGBH, the series holds the title of TV’s longest-running children’s animated series. PBS Kids

Missed the viral Timothee Chalamet lookalike contest in New York? Couldn’t make it to the Tom Holland lookalike contest on Boston Common? GBH Kids and Boston Children’s Museum has the event for you.

The two groups are joining forces to host an Arthur the Aardvark lookalike contest on Dec. 20 in honor of the longtime PBS Kids show produced by GBH. The contest is set to take place at noon, rain or shine, in front of the Hood Milk Bottle, a representative from GBH said. 

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The representative said fans of  “all ages” are encouraged to dress up as Arthur to compete in the contest. Participants may win prizes like Boston Children’s Museum tickets and the opportunity to have a photo of them dressed as the aardvark featured as Arthur’s official TikTok and Instagram profile picture.

GBH said attendees will have the chance to pick up some Arthur-themed swag at the event, and Arthur himself may even be around to snap some selfies.

Why a lookalike contest? Why Arthur?

The show, aptly named Arthur, was created in Boston for GBH in 1996 based on books by author Mike Brown. The anthropomorphic aardvark is known for his “signature look,” GBH said, which consists of a yellow sweater, blue jeans, and big, round glasses. 

The Boston’s Children’s Museum even has an exhibit dedicated to the cartoon called “Arthur and Friends,” intended to encourage skills like “reading, understanding feelings, creative problem solving, and connecting with friends and family,” the museum’s website said. According to the GBH spokesperson, their “longstanding partnership” with the museum, and the exhibit, made the perfect recipe for a lookalike contest.

Doppelganger face-offs have had their share of viral moments lately, starting off with the Timothee Chalamet lookalike contest in November. Since then, multiple similar contests have sprung up around the country, including a Jeremy Allen White lookalike contest in Chicago, and yes, even a JFK lookalike contest here in Boston.

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Eva Levin is a general assignment co-op for Boston.com. She covers breaking and local news in Boston and beyond.





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Boston, MA

Red Sox Blockbuster Trade Idea Brings $19 Million Astros 2-Time All-Star To Boston

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Red Sox Blockbuster Trade Idea Brings  Million Astros 2-Time All-Star To Boston


The Boston Red Sox still have a long way to go before they can consider themselves World Series contenders.

It may be a harsh dose of reality, but it needs to be said. The Red Sox made a big-time trade last week, bringing in Garrett Crochet to be their new ace, but behind Crochet, the rest of the rotation still looks a bit iffy.

Tanner Houck, Brayan Bello, Kutter Crawford, and Lucas Giolito could all give the Red Sox strong seasons if things break right. But in today’s game, things almost never break right, especially with the constant injury risks pitchers are facing.

Should the Red Sox, then, make one more blockbuster trade?

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Drew Koch of FanSided recently named the Red Sox as a possible trade destination for Houston Astros two-time All-Star Framber Valdez, who is entering his walk year at age 31. Houston already traded Kyle Tucker this winter, signaling that Valdez is likely available.

“The Boston Red Sox already emptied the farm system to land Garrett Crochet from the Chicago White Sox, but the cupboard is not bare,” Koch said.

“Roman Anthony and Marcelo Mayer are probably off limits, but a young shortstop prospect like Franklin Arias —ranked in the top 100 according to MLB Pipeline— could be the headliner of a trade package heading back to Houston. The Astros need to beef up their farm system, and Boston could help facilitate that.”

Valdez is projected to make $18.8 million in arbitration this season (via Spotrac) thanks to his excellent career to this point. He’ll likely command even more than that in free agency for several years to come, so this will be the cheapest opportunity Boston has to get him, even for one year.

This could be Boston’s opportunity to go all-in on the 2025 season. If Houston commands a reasonable price, which they should, considering there’s only one year of control left on Valdez’s deal, they should look at this situation as a true rental.

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Sure, there’s potential for an extension if Valdez truly loves pitching in Boston. But why not put some chips on the table for the short term in a wide-open American League?

More MLB: Why Red Sox Insider ‘Would Be Shocked’ If Boston Doesn’t Sign Another Star Free Agent



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Boston, MA

Next Weather: WBZ morning forecast for December 18, 2025

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Next Weather: WBZ morning forecast for December 18, 2025


Next Weather: WBZ morning forecast for December 18, 2025 – CBS Boston

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Jason Mikell has your latest weather forecast.

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