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NWSL Boston ‘missed the mark’ on marketing campaign

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NWSL Boston ‘missed the mark’ on marketing campaign


BOS Nation Football Club — Boston’s NWSL expansion team — faced a slew of backlash on social media after the name and marketing campaign were revealed on Tuesday.

There was a lot of criticism about the social media video titled “Too Many Balls” because it pointed out the success of men’s sports and that it’s now time for a women’s team to be in the spotlight. However, in BOS Nation’s social media video, the Boston Fleet — Boston’s PWHL team — was left out.

The club released a statement on Wednesday admitting they “missed the mark.”

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“While we had hoped to create a bold and buzzworthy brand launch campaign, we missed the mark. We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all, and we apologize to the LGBTQ+ community and to the trans community in particular for the hurt we caused

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“We are proud to be part of the most inclusive sports league in the world and are committed to upholding the unifying values that define the NWSL and our club. Thank you to all who have held us accountable by calling for us to do better. We hear you and we will, together.”

As of Wednesday afternoon, the video remained up on the official X account. Though the same video appears to be edited on the team’s Instagram and TikTok accounts.



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Boston, MA

MLB notes: New Red Sox pitching directors looking to keep pipeline flowing

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MLB notes: New Red Sox pitching directors looking to keep pipeline flowing


FORT MYERS, Fla. — Over the past few years the Red Sox pitching program has been completely transformed.

Since Craig Breslow took over as chief baseball officer, the Red Sox have gone from one of the worst organizations at developing young pitchers to one of the best, and now the club is overflowing with talented arms who are already making their mark in the majors.

That hasn’t gone unnoticed, and this past offseason one of the people most responsible for executing the club’s turnaround — former director of pitching Justin Willard — was hired away by the New York Mets to be their new major league pitching coach.



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Boston, MA

Red Sox reliever ‘fired up’ to join Team USA after dominant start to spring

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Red Sox reliever ‘fired up’ to join Team USA after dominant start to spring


FORT MYERS, Fla. — It’s hard to imagine Garrett Whitlock’s spring getting off to a better start. The Red Sox right-hander made it three straight scoreless outings through the first week of games Saturday by sending down the Minnesota Twins 1-2-3 in the third during the club’s eventual 13-8 win.

Now, Whitlock will get ready to join Team USA ahead of the World Baseball Classic.

“I’m stoked. I’ve been jittery the past two days, like, ‘Oh man it’s almost here,’” Whitlock said. “Now I’ve got to go home, do some laundry and do some packing.”



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‘We’re honoring Black excellence’: Mass. celebrates leaders of color

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‘We’re honoring Black excellence’: Mass. celebrates leaders of color


Applause and music echoed through the Hall of Flags at the Massachusetts State House Friday as lawmakers and community leaders gathered for the Black Excellence on the Hill and the Latino Excellence Awards.

The ceremony celebrates Black and brown residents committed to advancing economic equity.

“We’re honoring Black excellence,” said state Rep. Chris Worrell. “When we look at today, this is what it should look like. This is our house. Black people built this house, literally and figuratively.”

Honorees ranged from attorneys to former professional athletes. Nicole M. Bluefort of the Law Offices of Nicole Bluefort said she plans to use her platform to uplift others.

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“I will use my advocacy skills as an attorney to move people forward,” she said.

Former NBA player Wayne Seldan Jr. talked about his journey from McDonald’s All American to a full scholarship at Kansas and a professional career.

“You always want to keep striving for continued betterment and for stuff to grow,” he said. “I don’t think there should be mountaintops. I think we should always be striving to keep building.”

The keynote address was delivered by Michelle Brown, mother of Jaylen Brown, who spoke about raising two children as a single mother and the importance of faith, discipline and education.

“There are no shortcuts. There are no guarantees,” she said. “There was faith, there was discipline, and there was a deep belief that education created mobility.”

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Speakers emphasized that mobility is strengthened when communities work together for a common good. Bluefort highlighted the importance of mentorship and shared opportunity, while state Rep. Sally Kerans encouraged attendees to stand together across racial lines.

“In this moment, stand with others. Speak up. Don’t be afraid to say ‘That’s not normal.’ Be allies. Be supportive,” Kerans said.

Organizers said the ceremony was not only about recognition, but also about sustaining progress — encouraging leaders and residents alike to continue building toward a more equitable future.



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