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NWSL Boston ‘missed the mark’ on marketing campaign

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NWSL Boston ‘missed the mark’ on marketing campaign


BOS Nation Football Club — Boston’s NWSL expansion team — faced a slew of backlash on social media after the name and marketing campaign were revealed on Tuesday.

There was a lot of criticism about the social media video titled “Too Many Balls” because it pointed out the success of men’s sports and that it’s now time for a women’s team to be in the spotlight. However, in BOS Nation’s social media video, the Boston Fleet — Boston’s PWHL team — was left out.

The club released a statement on Wednesday admitting they “missed the mark.”

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“While we had hoped to create a bold and buzzworthy brand launch campaign, we missed the mark. We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all, and we apologize to the LGBTQ+ community and to the trans community in particular for the hurt we caused

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“We are proud to be part of the most inclusive sports league in the world and are committed to upholding the unifying values that define the NWSL and our club. Thank you to all who have held us accountable by calling for us to do better. We hear you and we will, together.”

As of Wednesday afternoon, the video remained up on the official X account. Though the same video appears to be edited on the team’s Instagram and TikTok accounts.



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Free and nearly free December events in Boston: Tree lightings, book bargains, and more – The Boston Globe

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Free and nearly free December events in Boston: Tree lightings, book bargains, and more – The Boston Globe


MERRY EXCHANGE If you’ve read Charles Dickens’s “A Christmas Carol” too many winters in a row and are looking for a new seasonal read, the Trident Booksellers & Cafe hosts their Holiday Book Swap, a grab-and-go-style exchange for anyone who wants to trade a well-loved book for a new read. The event takes place in the Stacks, Trident’s large event space, and readers are encouraged to stay and mingle over their new library additions. Dec. 4, 7-9 p.m. Trident Booksellers & Cafe, 338 Newbury St. tridentbookscafe.com

FOLKLORIC FUN Krampus, the German folkloric character who acts as Santa’s evil counterpart, gets his own celebration from the Brighton Bazaar over the weekend at the Charles River Speedway. On Saturday, Medieval Merriment founder and costume and creature maker Elsa the Fool hosts a medieval costume contest. Then, on Sunday, Salem street performer Goat Girl brings some goat-headed crowd interaction. Throughout the Speedway, vendors will be selling vintage and handmade merchandise befitting a folklore-themed celebration. Dec. 6-7. Charles River Speedway, 525 Western Ave. instagram.com/thebrightonbazaar

INDIE COMIC CON The Massachusetts Independent Comics Expo, or MICE, invites over 200 artists and writers for a rodent-themed indie comic convention. The expo’s headlining artists are Boston-born artist Scott McCloud, known for his comic about making comics, “Understanding Comics,” and ND Stevenson, whose graphic novel series “Nimona” was adapted into an animated Netflix film in 2023, though both panels are ticketed with a fee. However, for free, you can peruse the aisles to explore work from over 200 artists and illustrators. Dec. 6-7. RSVP required. Peter Fuller Building, 808 Commonwealth Ave. micexpo.org

Outside the Somerville Public Library which was built in 1914. Kayla Bartkowski For The Boston Globe

STORIES ON SALE If you love reading or scouring through bargain bins, the Somerville Library has just the opportunity for you: The annual Friends of the Somerville Library deal, which takes place Saturday and Sunday, offers a large selection of books for purchase, all priced at $1. The sale raises funds for the library’s programming throughout the year. Dec. 6-7. Somerville Public Library, 79 Highland Ave., Somerville. somervillepubliclibrary.assabetinteractive.com

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This week, experience some early holiday spirit at one of the tree lighting ceremonies taking place around Boston. Many offer activities, snacks, and refreshments.

Monday

Copley Square, 560 Boylston St. 4-6 p.m. boston.gov

Wednesday

Boston Landing, 92 Guest St. 4-7 p.m. eventbrite.com

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Thursday

Boston Common. 6-8 p.m. boston.gov

Commonwealth Avenue Mall, 484 Commonwealth Ave. 8 p.m. boston.gov

Friday

Seaport Common, 85 Northern Ave. 5-8 p.m. bostonseaport.xyz

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Check individual event websites for the most up-to-date information.

Send info on free events and special offers at least 10 days in advance to ryan.yau@globe.com.


Ryan Yau can be reached at ryan.yau@globe.com.





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Celtics at Cavaliers preview: Boston continues weekend road trip in Cleveland – The Boston Globe

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Celtics at Cavaliers preview: Boston continues weekend road trip in Cleveland – The Boston Globe


Brown, a four-time All-Star, also produced the only first half with 27 points, five boards, five assists and three steals since the NBA began tracking play-by-play data 28 years ago.

Queta continued his breakout season with his best game yet, returning to action six days after spraining his left ankle in a game against the Orlando Magic. The fifth-year center is averaging career highs of 9.8 points and 8.5 rebounds this season.

“We’re a different team when he’s on the floor,” Mazzulla said of Queta. “He’s getting better and is giving us a shot. Tonight, you saw a clear difference when he was out there to keep us in the ballgame.”

Can the Celtics respond with a win against the Cavaliers? Here’s the preview:

When: Sunday, 6 p.m.

Where: Rocket Arena, Cleveland

TV, radio: NBCSB, WBZ-FM 98.5

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Line: Cleveland -7. O/U: 231.5.

CELTICS

Season record: 10-9. vs. spread: 9-10. Over/under: 8-11

Last 10 games: 6-4. vs. spread: 6-4. Over/under: 4-6

CAVALIERS

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Season record: 12-8. vs. spread: 6-14. Over/under: 9-11

Last 10 games: 5-5. vs. spread: 3-7. Over/under: 4-6

TEAM STATISTICS

Points per game: Boston 114.8, Cleveland 119.0

Points allowed per game: Boston 110.7, Cleveland 115.6

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Field goal percentage: Boston .460, Cleveland .461

Opponent field goal percentage: Boston .441, Cleveland .465

3-point percentage: Boston .357, Cleveland .352

Opponent 3-point percentage: Boston .364, Cleveland .365

Stat of the day: Brown became the second Celtics player with at least 40 points, five rebounds, five assists and five steals in a game, joining Basketball Hall of Fame member Larry Bird, who accomplished it twice.

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Notes: The Celtics rolled to a 125-105 home victory over the Cavaliers on Oct. 29, handing them their largest defeat of the season. That loss also stood as the low point of Cleveland’s campaign until Friday, when it was beaten 130-123 at the Atlanta Hawks. The Cavaliers had their core four of Donovan Mitchell, Evan Mobley, Darius Garland and Jarrett Allen healthy and reunited for the game. Cleveland arrived in Atlanta holding the East wild card spot in the NBA Cup, but was eliminated from contention, despite a 42-point outburst by franchise player Mitchell and 20 points, 14 rebounds and seven assists from Mobley. … Cleveland has lost two in a row, fell out of a top-four spot in the conference and is a middling 4-5 on the road. Atlanta’s point total was the most allowed by the Cavaliers in regulation through 20 games. … Allen already has been declared out against the Celtics with his lingering right finger sprain and Lonzo Ball will rest his chronically injured left knee.


Cam Kerry can be reached at cam.kerry@globe.com.





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Late goals lead Boston Fleet over Toronto Sceptres

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Late goals lead Boston Fleet over Toronto Sceptres


Boston Fleet forward Alina Müller looks for an open teammate during the Boston Fleet’s 2025-2026 home opener on Sunday, November 23, 2025 at the Tsongas Center in Lowell, Massachusetts.Katie Morrison-O’Day

Third period goals from Susanna Tapani and Alina Müller led the Boston Fleet to a victory on Saturday, 3-1.

The win is the Fleet’s second in a row following its season opening win over Montreal on Nov. 23.

Abby Newhook also had a goal for Boston. Megan Keller, Hannah Brandt, Jamie Lee Rattray and Jill Saulnier each had assists in the win. Aerin Frankel made 24 saves on 25 faced shots.

Toronto got on the board first in the first period with a short-handed goal from Blayre Turnbull. The Fleet found their form in the next two periods, getting a goal from Newhook in the second period and Tapani and Müller‘s goals in the third.

Boston’s next game is on Dec. 3 against Vancouver.

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Gage Nutter covers high school sports and is the statewide football reporter at MassLive. Gage grew up in Charlton, Massachusetts and graduated from Springfield College. In college, he worked for the Daily…



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