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NWSL Boston ‘missed the mark’ on marketing campaign

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NWSL Boston ‘missed the mark’ on marketing campaign


BOS Nation Football Club — Boston’s NWSL expansion team — faced a slew of backlash on social media after the name and marketing campaign were revealed on Tuesday.

There was a lot of criticism about the social media video titled “Too Many Balls” because it pointed out the success of men’s sports and that it’s now time for a women’s team to be in the spotlight. However, in BOS Nation’s social media video, the Boston Fleet — Boston’s PWHL team — was left out.

The club released a statement on Wednesday admitting they “missed the mark.”

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“While we had hoped to create a bold and buzzworthy brand launch campaign, we missed the mark. We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all, and we apologize to the LGBTQ+ community and to the trans community in particular for the hurt we caused

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“We are proud to be part of the most inclusive sports league in the world and are committed to upholding the unifying values that define the NWSL and our club. Thank you to all who have held us accountable by calling for us to do better. We hear you and we will, together.”

As of Wednesday afternoon, the video remained up on the official X account. Though the same video appears to be edited on the team’s Instagram and TikTok accounts.



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Boston, MA

Boston Mayor Wu says she won’t compromise on plan to hike business taxes as City Council preps for hearing on alternatives

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Boston Mayor Wu says she won’t compromise on plan to hike business taxes as City Council preps for hearing on alternatives


Boston Mayor Michelle Wu told the City Council that she won’t compromise on her plan to raise commercial tax rates to provide relief to homeowners as the body prepares to tee up a hearing on alternative proposals later in the week. 

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Boston, MA

Celtics at Raptors: Boston falls 119-118 as late push by deep rotation falls short

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Celtics at Raptors: Boston falls 119-118 as late push by deep rotation falls short


The Boston Celtics made the trip to Canada’s Scotia Bank Arena to take on the Toronto Raptors for their final preseason exhibition tilt of the NBA’s 2024-25 season, with a 4-0 record to defend against a team expected to be in the thick of the hunt for good draft lottery odds.

The Celtics started their normal cadre of players with one glaring exception — second-year forward Jordan Walsh starting in the place of veteran guard Jrue Holiday. You would not know the Raps have low expectations for the season ahead, with Toronto jumping out to a 24-point lead in the game’s first half.

Late game heroics by Boston’s deep rotation players nearly stole the contest back for the Celtics after hanging around for much of the second half, but clutch free throws late would seal the deal for the Raps to the tune of 119-188 as Boston falls to 4-1 in preseason play.

Let’s take a look at some of the best plays captured in pictures from the game.

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Boston College Football Bowl Projections After Week 7

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Boston College Football Bowl Projections After Week 7


The Boston College Eagles football team is getting ready to return to action against the Virginia Tech Hokies after having 12 days off.

Throughout the first half of the season, the Eagles have secured a 4-2 overall record which includes 1-1 in ACC play. They have recorded wins over Florida State, Duquesne, Michigan State, and Western Kentucky as well as losses against No. 19 Missouri and Virginia.

Due to the team’s first bye week of the season, most of the projections from the previous week have not changed, however Boston College’s predicted opponents have.

Currently, the Eagles are projected in five different bowls by five different media outlets.

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Below are the latest projections for the Eagles.

Union Home Mortgage Gasparilla Bowl- Friday, Dec. 20, 2024 | Raymond James Stadium, Tampa, Fla.

Bonagura:Memphis vs. Vanderbilt
Schlabach: Boston College vs. South Carolina

Tony the Tiger Sun Bowl- Dec. 31, 2024 | Sun Bowl Stadium, El Paso, Texas

Bonagura: Boston College vs. Arizona
Schlabach: Georgia Tech vs. USC

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Birmingham Bowl- Dec. 27, 2024 | Protective Stadium, Birmingham, Ala. 

James Madison vs. Boston College

Birmingham Bowl- Dec. 27, 2024 | Protective Stadium, Birmingham, Ala.

Kentucky vs. Boston College

Armed Forces Bowl- Dec. 27, 2024 | Amon G. Carter Stadium, Fort Worth, Texas

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Boston College vs. Tulane

Military Bowl- Dec. 28, 2024 | Navy-Marine Corps Memorial Stadium, Annapolis, Md.

Navy vs. Boston College

The Eagles and Hokies face off on Thursday at 7:30 p.m. ET on ESPN.

Boston College Football Head Coach Bill O’Brien Gives Injury Update

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Boston College Football Releases Depth Chart For Week 8 Game vs. Virginia Tech

Everything Boston College Football Head Coach Bill O’Brien Said Ahead of Virginia Tech



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