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Jack White didn’t just release a surprise album — he made a stand for rock mystique

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Jack White didn’t just release a surprise album — he made a stand for rock mystique


Leave it to Jack White to score another victory for vinyl records — but even more important, for the magic of absorbing new music with mystique intact.

In an unannounced move, White’s latest album landed Friday, but only for unknowing customers who happened to be shopping at his Third Man Records stores in Detroit, Nashville and London. There, unobtrusively slipped into checkout bags with any purchase, was a plain-sleeved record package containing a 12-inch labeled simply “No Name.”

There were minimal clues on the first eyeballing of this white vinyl platter that resembled a test pressing. No artist, no title. Side A of the mystery record clearly featured seven tracks, with six on the flip side. If you scrutinized more closely, you could spot the inscriptions “Heaven and Hell” and “Black and Blue” etched into the run-out grooves. That was it.

All very cryptic … until you got yourself to a turntable, dropped the needle and heard the familiar singing voice of White, the Detroit-born rocker who has long championed the value of vinyl.

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On a Friday when a devastating technological snafu brought computers around the globe to their knees, White smacked a homer with an old-fashioned analog swing.

We got our copy of “No Name” during a midafternoon visit to Third Man’s Cass Corridor shop in Detroit, and we’re not going to purport to offer an authoritative review from a few quick listens following a long day at the Concert of Colors festival happening nearby. There will be plenty of time to absorb the music this weekend.

But the album is raw and spare, dominated by guitars and drums — ripe for some White Stripes allusions — with the occasional organ and vocal effect the most to stray outside those lines.

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There are bits of spiky punk, riff-stamped slabs of rock, a song driven by bluesy slide guitar blossoming into a colorful crescendo, a nod to ’70s glam with divebombing guitars. The last track on Side A features the only real elaborate production effort; the album closer is a dense and simmering drone.

Aside from White, immediately identifiable from his voice and guitar tones, we don’t know who else is featured here, although the count-in that launches Side B certainly sounds like White’s longtime touring drummer, Daru Jones.

Third Man officials were silent about the nature and context of Friday’s release. It’s not clear if the album will get a formal release or even a real title. No track listing has been revealed.

Whatever it is, we’re safe to call it White’s first new record since “Entering Heaven Alive,” which was released two years ago this weekend as part of a two-album salvo that included “Fear of the Dawn” that spring of 2022.

The digital world did play its role Friday: Online, word of the new White album began to circulate organically via Third Man shoppers who’d wound up with a copy of the mystery record. By late afternoon, it had turned into a full-fledged viral moment as record recipients figured out what was up and enthusiastically exchanged info about their lucky get. Music magazines aggregated those social media posts to hop on the buzz.

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A segment on Detroit’s WDET-FM, where on-air personality Ryan Patrick Hooper played five of the album’s tracks in a real-time spin of his just-acquired record, quickly took on holy-grail status globally for White fans, who shared a link to the online archive of the public-radio program.

But ultimately, the Internet was a sideshow to the real magic of White’s Friday gambit.

The quiet album rollout wasn’t just a clever, headline-grabbing gimmick. It was a throwback to the days when mystique meant something as a music lover.

Heading to a turntable Friday with little information but tantalizing possibilities offered a pure and spontaneous experience harking back to a bygone era, before ubiquitous digital streaming and carefully calibrated marketing plans commodified the act. This was 1975 with a new Led Zeppelin LP in hand — but in this case minus even an album cover or liner notes to be pored over for meager tidbits of insight into the musical journey set to unfold.

Less-is-more has been White’s approach since his days with the White Stripes a quarter-century ago. Like other clued-in artists before him — from Oscar Wilde to Quentin Tarantino — he has long recognized that art is best created when boundaries and limitations are in place.

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Perhaps we’ll learn more about Jack White’s new album in coming days and weeks. Those revelatory nuggets were once part of the enchantment, too. For now, we’ll happily take “No Name” just as it is: a new music offering with a healthy side of intrigue.

Contact Detroit Free Press music writer Brian McCollum: 313-223-4450 or bmccollum@freepress.com.



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Detroit, MI

Detroit ‘Sloppy Chops’ restaurateur\u00a0killed: What to know

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Detroit ‘Sloppy Chops’ restaurateur\u00a0killed: What to know


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Mourning continued and no suspects were in custody a week after the fatal shooting of Detroit restaurateur and nightlife figure Mikey “Mike B” Brown at the end of February.

Brown was the beloved figure behind the “Sloppy” brand of restaurants, and remembrances have been rolling in online since his death.

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Here’s what to know:

Shooting outside cocktail bar

“Mike B” Brown, 51, and two others were shot about 4:30 a.m. Feb. 28 in the area of 15789 Schaefer, police previously said.

The two others were found in front of the location, and Brown was found across the street, police said.

Police have asked those with information on the shooting to come forward.

There were no suspects in custody and no further updates in the case as of Monday, March 9, according to a statement from the Detroit Police Department.

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Updates on the conditions of the two other individuals shot were also not provided.

Who was Mikey ‘Mike B’ Brown?

Brown was a husband, a father of five and a restaurateur.

He opened Sloppy Chops Restaurant, a steakhouse, in 2020 on West McNichols off the Lodge Freeway and later opened a seafood restaurant called Sloppy Crab, which was renamed the Crab Sports Bar, on East Jefferson Avenue near the Renaissance Center. Brown previously had two clubs, as well.

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His downtown dining spot served as an answer to questions on offerings for Black diners in the city’s renaissance. His other “Sloppy” location showcased successful reach beyond downtown and into the city’s neighborhoods. Brown was also a cultural figure in not only the world of dining, but in the nightlife, the Free Press reported.

When are funeral services for Mikey ‘Mike B’ Brown?

A family hour was set for 9 a.m. March 13 and a funeral was set for 10 a.m. March 13, both at Triumph Church –North Campus at 15600 J.L. Hudson Drive in Southfield.

What’s been the fallout since Mike ‘Mike B’ Brown’s death?

Outside of the community hurt, there’s also been calls for a crackdown on establishments that stay open into early morning hours in residential areas, ClickOnDetroit reports.

How to report tips on Mikey ‘Mike B’ Brown’s shooting

Those with information tied to the triple shooting can contact the Detroit Police Department’s homicide unit at 313-596-2260 or submit anonymous tips through Crime Stoppers at 1-800-Speak-Up or DetroitRewards.tv.

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Detroit Lions need backup QB as Kyle Allen to sign with Bills

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Detroit Lions need backup QB as Kyle Allen to sign with Bills


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The Detroit Lions will need to find a new backup quarterback. Kyle Allen, the 30-year-old ninth-year veteran, will reportedly sign with the Buffalo Bills for two years and $4.1 millions, according to ESPN, reuniting him with his former coordinator Joe Brady.

Allen, who came to the Motor City a year ago after inking a one-year deal, appeared in just three games and attempted two passes this past season as starter Jared Goff logged 98.5% of the team’s offensive snaps at quarterback.

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Allen’s greatest contribution came in the preseason, when he forced the organization to give up on its experiment with Hendon Hooker.

In the competition for the No. 2 job, Allen outperformed Hooker and made the former 2023 third-round pick expendable by bringing his stunted development into sharp relief. While Hooker struggled to move the offense when he was in command, Allen thrived in his four auditions, spearheading one productive drive after another for the Lions. He completed 79.5% of his attempts, throwing for 401 yards and five touchdowns with two interceptions. All the while, he exhibited a good understanding of the Lions’ timing-based passing game, giving management the confidence he could – if needed – relieve Goff in a pinch.

“I feel very comfortable with him,” Campbell said last August.

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But as it turned out, the Lions were never forced to call upon Allen. Goff, who hasn’t missed a start since Week 17 of the 2021 season, remained reliably present.

The Lions hope Goff’s iron-man streak will continue.

But if it for some reason ends, Allen is no longer there to replace him.

Contact Rainer Sabin at rsabin@freepress.com. Follow him @RainerSabin on X.



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Detroit water main break snarls travel on East Jefferson Monday morning

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Detroit water main break snarls travel on East Jefferson Monday morning


Vehicles travel through water collected near water main break in Detroit. 

A water main break in Detroit is causing headaches for drivers and sending water into the streets of one of the city’s east side neighborhoods.

The break involves a 42-inch pipeline at East Jefferson and Burns Drive.

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The breakage happened on Sunday, leaving only one lane open for each direction of travel.

Local perspective:

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A day after the breakage, water was still gathering on the road of Jefferson Avenue.

Video captured of the scene Monday morning showed vehicles driving through ponds of water. Construction equipment were on site along with traffic cones.

The backstory:

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This isn’t the only major disruption to water services in the region.

This weekend, a catastrophic breakage at 14 Mile near Drake impacted several Oakland County communities and thousands of residents.

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Novi and Walled Lake were among those hardest hit by the breakage, which included dramatic scenes of waves of water washing down the road, submerging vehicles.

The Source: FOX 2’s Charlie Langton and previous reporting were cited for this story. 

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