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Christmas music driving you nuts? Why holiday playlists are everywhere

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Christmas music driving you nuts?  Why holiday playlists are everywhere

If it began to sound a lot like Christmas earlier than usual this year, it wasn’t your imagination.

Halloween wasn’t even over before Spotify users began curating songs about mistletoe, snow and presents under the tree.

Holiday playlists created on Spotify in the U.S. jumped 60% in October over last year, the Swedish audio company said. Some Spotify users started crafting holiday playlists as early as summer.

“It’s a combination of wanting to feel good and nostalgia, and these are testing times,” said Talia Kraines, editorial lead for pop at Spotify. “Somehow Christmas music brings comfort and I think that’s a real part of it.”

Indeed, eight of the top 10 songs on Billboard’s Hot 100 chart for the week that ended Saturday were Christmas songs, with the top five being familiar holiday classics, including Mariah Carey’s 1994 hit “All I Want for Christmas Is You,” Brenda Lee’s 1958 recording of “Rockin’ Around the Christmas Tree” and Wham!’s “Last Christmas,” released in 1984.

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On-demand streams for holiday music in the U.S. increased 27% to 8.3 billion this year, compared with a year ago, according to L.A.-based data firm Luminate.

The popularity of music streaming has helped to fuel a surge in users seeking out more holiday music, and earlier in the year.

The change has been driven by technology. In the pre-streaming era, consumers would play Christmas music through CDs and records or catch tunes on the radio during the winter months.

But the rise of Spotify, Apple Music and other streaming services opened the floodgates by offering large libraries of songs on demand.

The new platforms created and marketed holiday playlists, making it easier for consumers to discover seasonal songs and add new ones to their own song collections.

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“You used to have a bunch of Christmas albums around and rotate them through as you’re decorating the house or wrapping the presents,” said Dave Bakula, vice president of analytics and data insights at Iconic Artists Group. “The availability of all the music, all the time is such an incredible gift that streaming services have given us.”

For musicians and record labels, holiday music also has taken on growing importance.

Vince Szydlowski, executive vice president of commerce at Universal Music Enterprises, the centralized global catalog division of Universal Music Group, said he starts planning the year’s campaign for holiday music in January.

“For UMG and many of the artists that you associate with holiday music, it will be the most important time of the year, without a doubt,” Szydlowski said. “In some cases, especially with certain legendary artists, it could make or break their year.”

Artist Brenda Lee performs at the “Rockin’ Around the Christmas Tree” concert at the Country Music Hall of Fame and Museum in Nashville in 2015.

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(Laura Roberts / Invision / AP)

One campaign Universal Music Enterprises worked on was promoting Elton John’s 1973 holiday song “Step Into Christmas.” The song was featured in Amazon Prime Video’s holiday movie “Oh. What. Fun,” starring Michelle Pfeiffer.

John posted viral social media videos with the song playing in the background that drew more than 100 million views.

Those efforts helped boost the track’s consumption by 44% this year compared with last year, according to Universal Music Group, citing data from Luminate.

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“It’s a very comprehensive campaign in which to continue to boost that track visibility among the holiday perennials,” Szydlowski said.

Many of the popular Christmas songs in the U.S. date back decades, making it challenging for new, original holiday songs to break through.

Mariah Carey’s “All I Want for Christmas Is You” has been the longest-running No. 1 song in Billboard Hot 100 history at 21 weeks, according to Billboard.

The holidays are an important time for older artists like Brenda Lee, whose rendition of “Rockin’ Around the Christmas Tree” remains a winter hit.

In November 2023, Lee’s version of the song topped Billboard’s Hot 100 chart for the first time, 65 years after the song’s debut, making Lee, then 79, the oldest woman to top the Hot 100, according to UMG.

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Then there are artists like the late Nat King Cole, known for hits like the holiday classic “The Christmas Song,” and Dean Martin, who died in 1995 and whose rendition of “Let It Snow! Let It Snow! Let It Snow!” is especially popular during winter months.

Nat King Cole sits by a fireplace holding a stack of gifts.

Nat King Cole in 1963. “The Christmas Song” became one of his enduring hits.

(Capitol Records Archives)

Another source of appeal for Christmas music is that it‘s timeless.

It isn’t really affected by trends and the songs highlight themes like love, hope, joy and family that remind us of our friends, family and past Christmases, said Jimmy Edwards, president of Iconic Artists Group.

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“It’s the one music that you can share it together from any age. As Nat would say, from 1 to 92, right?” Edwards said, referencing a lyric from Cole’s “The Christmas Song.” “Those emotional bonds you have with that music stay with you forever … It promotes the best of us and all the good things. That’s why people love it so much.”

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How We Cover the White House Correspondents’ Dinner

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How We Cover the White House Correspondents’ Dinner

Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.

Politicians in Washington and the reporters who cover them have an often adversarial relationship.

But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.

Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.

While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.

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“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.

It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”

Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.

“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.

The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.

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Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.

Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”

Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.

Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.

“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”

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For most of The Times’s reporters and editors, though, the evening will be experienced from home.

“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”

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MrBeast company sued over claims of sexual harassment, firing a new mom

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MrBeast company sued over claims of sexual harassment, firing a new mom

A former female staffer who worked for Beast Industries, the media venture behind the popular YouTube channel MrBeast, is suing the company, alleging she was sexually harassed and fired shortly after she returned from maternity leave.

The employee, Lorrayne Mavromatis, a Brazilian-born social media professional, alleges in a lawsuit she was subjected to sexual harassment by the company’s management and demoted after she complained about her treatment. She said she was urged to join a conference call while in labor and expected to work during her maternity leave in violation of the Family and Medical Leave Act, according to the federal complaint filed Wednesday in the U.S. District Court for the Eastern District of North Carolina.

“This clout-chasing complaint is built on deliberate misrepresentations and categorically false statements, and we have the receipts to prove it. There is extensive evidence — including Slack and WhatsApp messages, company documents, and witness testimony — that unequivocally refutes her claims. We will not submit to opportunistic lawyers looking to manufacture a payday from us,” Gaude Paez, a Beast Industries spokesperson, said in a statement.

Jimmy Donaldson, 27, began MrBeast as a teen gaming channel that soon exploded into a media company worth an estimated $5 billion, with 500 employees and 450 million subscribers who watch its games, stunts and giveaways.

Mavromatis, who was hired in 2022 as its head of Instagram, described a pervasive climate of discrimination and harassment, according to the lawsuit.

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In her complaint, she alleges the company’s former CEO James Warren made her meet him at his home for one-on-one meetings while he commented on her looks and dismissed her complaints about a male client’s unwanted advances, telling her “she should be honored that the client was hitting on her.”

When Mavromatis asked Warren why MrBeast, Donaldson, would not work with her, she was told that “she is a beautiful woman and her appearance had a certain sexual effect on Jimmy,” and, “Let’s just say that when you’re around and he goes to the restroom, he’s not actually using the restroom.”

Paez refuted the claim.

“That’s ridiculous. This is an allegation fabricated for the sole purpose of sparking headlines,” Paez said.

Mavromatis said she endured a slate of other indignities such as being told by Donaldson that she “would only participate in her video shoot if she brought him a beer.”

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“In this male-centric workplace, Plaintiff, one of the few women in a high-level role, was excluded from otherwise all-male meetings, demeaned in front of colleagues, harassed, and suffered from males be given preferential treatment in employment decisions,” states the complaint.

When Mavromatis raised a question during a staff meeting with her team, she said a male colleague told her to “shut up” or “stop talking.”

At MrBeast headquarters in Greenville, N.C., she said male executives mocked female contestants participating in BeastGames, “who complained they did not have access to feminine hygiene products and clean underwear while participating in the show.”

In November 2023, Mavromatis formally complained about “the sexually inappropriate encounters and harassment, and demeaning and hostile work environment she and other female employees had been living and experiencing working at MrBeast,” to the company’s then head of human resources, Sue Parisher, who is also Donaldson’s mother, according to the suit.

In her complaint, Mavromatis said Beast Industries did not have a method or process for employees to report such issues either anonymously or to a third party, rather employees were expected to follow the company’s handbook, “How to Succeed In MrBeast Production.”

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In it, employees were instructed that, “It’s okay for the boys to be childish,” “if talent wants to draw a dick on the white board in the video or do something stupid, let them” and “No does not mean no,” according to the complaint.

Mavromatis alleges that she was demoted and then fired.

Paez said that Mavromatis’s role was eliminated as part of a reorganization of an underperforming group within Beast Industries and that she was made aware of this.

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Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO

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Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO

Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.

Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.

The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.

“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.

Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.

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Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.

The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.

“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”

Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.

Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.

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Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.

“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”

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