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Best of L.A. home design: The 14 most memorable rooms of 2025

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Best of L.A. home design: The 14 most memorable rooms of 2025

As a design writer, I feel lucky to get to peek inside some of Los Angeles’ most iconic homes.

This year, I visited many places, from Midcentury Modern landmarks by Edward Fickett and Raphael Soriano to humble apartments filled with Facebook Marketplace finds.

The rooms that stayed with me long after I left were not always the most luxurious or expensively furnished. Instead, they were the ones that made me smile and left a lasting impression of the person who lives there.

Here are the 14 rooms that resonated with me this year and the people who live in them who inspired me even more.

A colorful, sun-drenched kitchen in Mount Washington that connects to nature

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A wall of spices and an over in a kitchen.
Lindsay Sheron stands inside her dining room in Mount Washington.

(Mariah Tauger / For The Times)

Priced out of much of Los Angeles, architect Lindsay Sheron and her husband Daniel bought a vacant hillside lot in Mount Washington and proceeded to design and build their own home. Working over a three-year period, the couple served as general contractors and did much of the work themselves. The kitchen is a standout, featuring bright green custom kitchen cabinets painted Raw Tomatillo by Farrow & Ball, which add vitality to the single-wall layout. A custom metal hood by Practice Fabrication, powder-coated the color of a Pixie tangerine, adds a sense of fun.

“I wanted our house to feel really warm and bring nature inside,” says Lindsay, referring to the Western hemlock tongue and groove planks that she and Daniel installed on the walls and ceilings. “Wood does the heavy lifting in accomplishing that.”

Tour the custom built home here.

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In Hollywood, a stunning living room that’s filled with second-hand furnishings

Caitlin Villarreal, her cat Zuse, and their Hollywood penthouse in the Whitley Heights.
Caitlin Villarreal, her cat Zuse, and their Hollywood penthouse in the Whitley Heights.
Caitlin Villarreal, her cat Zuse, and their Hollywood penthouse in the Whitley Heights.

(Christina House / Los Angeles Times)

Caitlin Villarreal felt giddy the first time she stepped inside the Whitley Heights rental, a storied 1926 Mediterranean-style penthouse with towering ceilings, hand-carved wooden beams and a pair of arched bookcases alongside an oversize fireplace.

“It had good energy,” Villarreal said of the 1,500-square-foot apartment she rents in a historic neighborhood where Rudolph Valentino, Charlie Chaplin and Bette Davis once lived. “It’s iconic just by standing tall year after year. It has floor-to-ceiling Old Hollywood windows that blow open unexpectedly just like in the movies. It doesn’t feel like a rental. It feels like a forever home.”

Tour the Hollywood penthouse here.

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A Midcentury Modern dining room in Studio City that Raphael Soriano would approve of

The dining room in architect Linda Brettler's all-aluminum house.
Linda Brettler walks through a living room with a blue carpet.
Architect Linda Brettler poses for a portrait in her all-aluminum house.

(Jason Armond / Los Angeles Times)

Architect Linda Brettler’s list of things she loves about her Raphael Soriano-designed home is long, even though the all-aluminum structure, which was designated a Los Angeles Historic-Cultural Monument in 1997, was in desperate need of updating when she purchased it in 2021. “I like doing projects like this where I get to have my own hand and feel, but I’m still honoring what was here,” Brettler says. “I’m trying to create an idealized version of what the house would look like now.” In the dining room, a reproduction of a Millard Sheets painting, rendered by Cal Poly Pomona students on Tyvek, is mounted on a cork-lined wall. Above the painting, she has mounted a projector screen for movie nights and video games.

Tour the historic all-aluminum home here.

A modern West Hollywood living room decorated with pets in mind

Two people and a dog on a couch.
Jeffrey Hamilton's cat, Romulus, reclines on a peach-colored sofa in his living room.
An open living room and kitchen in a condo.

(Kit Karzen / For The Times)

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“My original inspiration was to match the furniture to the kitties so I don’t see their cat hair,” anesthesiologist Jeffrey Hamilton says of the West Hollywood condo he shares with his boyfriend David Poli, his cats Romulus and Remus and Poli’s Husky mix, Janeway. “The cats very much informed the color scheme. I find them so handsome; it felt like having matching furniture was practical.”

In the living room, Hamilton chose a camel-colored Curvo sofa in velvet by Goop for CB2, which he found on Facebook Marketplace. Similarly, the accompanying swivel chairs from HD Buttercup and the barstool seats in the kitchen are upholstered in Bengal and Husky-durable textiles that camouflage their rescues pet hair.

“Jeffrey likes to say that everything in his apartment is a rescue, including me,” says Poli jokingly.

Tour the West Hollywood condo here.

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A surprising Silver Lake kitchen that doubles as a retro video store

Filmmaker Chris Rose poses for a portrait in his Silver Lake apartment.
Filmmaker Chris Rose's VHS tapes are displayed in the kitchen of his Silver Lake apartment.
Filmmaker Chris Rose's VHS tapes are displayed in the kitchen of his Silver Lake apartment.

(Juliana Yamada / Los Angeles Times)

Chris Rose fondly remembers the days when he worked at the independent video store I Luv Video in Austin, Texas.

Now an L.A.-based writer, director and producer, Rose, 41, recalls the Austin store’s eclectic assortment of cult oddities and world cinema.

Although he can no longer visit the video store, Rose doesn’t have to go far to rent these days, as he has brought a similar yet distinctive collection to the kitchen of his one-bedroom bungalow in Silver Lake.

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Tour the Silver Lake apartment here.

Two college friends transform a Glassell Park living room (and garage) into an art-filled escape

Antonio Adriano Puleo's decorative living room at his Glassell Park home.
The backyard of Antonio Adriano Puleo's Glassell Park home.
Two people, one sitting and one standing, near a large bookcase and a glass table.

(Juliana Yamada / Los Angeles Times)

Antonio Adriano Puleo didn’t intend to renovate his traditional 1946 bungalow, but after consulting with architectural designer Ben Warwas, who told him he could transform the house into a “forever home,” the artist changed his plans.

“The living room wasn’t big enough, and it featured a huge red brick fireplace that had doors on either side of it, leading to the backyard,” said Warwas.

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The living room of the main house is now open and airy, with custom cabinets and millwork by James Melinat that showcase the artwork Puleo made himself and the pieces he has collected for more than 30 years. The living room’s fireplace is gone, but the wooden mantle remains atop a console behind the sofa, graced with a series of colorful ceramic planters by Ashley Campbell and Brian Porray of Happy Hour Ceramics.

“Little tweaks totally transformed the house,” Warwas said.

Tour the house and ADU here.

A fabulous wet bar in a West Hollywood apartment that’s perfect for parties

A wet bar in a West Hollywood apartment.
Glasses in a wet bar.
Tyler Piña stands at his bar in his penthouse apartment in the Sunset Lanai Apartments.

(Jason Armond / Los Angeles Times)

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Growing up in a small town outside of Cleveland, Tyler Piña was fascinated by Los Angeles and the glamour of Hollywood.

“My dad grew up out here, and it’s where my parents met,” says the 33-year-old screenwriter. “I remember looking at old Polaroids of them in the ‘80s and seeing how much fun they had.”

His attraction to Los Angeles, however, was more than just nostalgia. “I was mesmerized by the landscapes and architecture,” he says.

Looking back, he can’t believe he realized his dream of moving to Los Angeles from San Francisco in 2018 and eventually renting a Midcentury Modern penthouse by Edward Fickett steps from the Sunset Strip.

“A Midcentury Modern penthouse on Sunset Boulevard in the heart of West Hollywood, with a bar in the living room? I mean, does it get more iconic? I am, in no way, cool enough to live here,” says Piña.

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Tour the Midcentury apartment here.

A bedroom in Beachwood Canyon is transformed into an art-filled office (and occasional guest room)

Samuel Gibson's office is decorated with artwork.
Samuel Gibson's office is decorated with artwork by a local artist, his sister and one found on the street and from eBay. He appear here seated.
Samuel Gibson and wife Natalie Babcock at a table near a vase of flowers.

(Myung J. Chun / Los Angeles Times)

When Natalie Babcock and Samuel Gibson found a listing for a sunny apartment in Beachwood Canyon five years ago, they immediately fell for the two bedroom’s charming built-in bookshelves, faux fireplace, hardwood floors and formal dining room. Practical amenities such as an in-unit laundry and a garage, which are often elusive in Los Angeles rentals, didn’t hurt.

Today, however, the couple says they are most impressed by the sense of belonging they have found in the community just outside their 1928 Spanish fourplex. Here, where tourists and brides in wedding gowns often pose for photographs in the middle of the street in an effort to capture the Hollywood sign in the background, Babcock and Gibson have become part of a larger family. “Everyone knows our dogs’ names,” says Babcock.

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The couple’s taste is vibrant, and the colorful interiors reflect their sense of fun and love of design. They painted one wall in Gibson’s office a dramatic Kelly green, which makes the white-trimmed windows and his extensive art collection pop.

“Art is one thing that I am always happy to spend money on,” Gibson says.

Tour the Beachwood Canyon apartment here.

A treasures-filled living room in Eagle Rock that’s a colorful showstopper

A black-and-white couch below colorful gallery wall of art.
The living room and work station area with colorful artwork and a black-and-white striped sofa.
Isa Beniston sits on the sofa with partner Scotty Zaletel and her dogs.

(Jason Armond / Los Angeles Times)

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Isa Beniston and Scotty Zaletel are romantics. Not just in their love for each other, which they are as vocal about three years in as budding high school crushes, but also in the way they describe the contents of their 412-square-foot one-bedroom apartment. They can recall the season they discovered each treasure — from fruit-shaped throw pillows to more than 30 animal portraits — and the cross streets of the flea markets from which they bought them. They gush about the time they’ve spent together in fabric stores and flooring supply shops as if they were dimly lighted restaurants primed for date night.

“We both just love stuff,” the two said in near-unison.

— Lina Abascal

Tour the 412-square foot apartment here.

A tricked-out garage/ADU in Venice that serves as an office, gym and family hub

A garage with blue cabinets and espresso maker.
A two-story ADU from a backyard view.
Will Burroughs sits in his downstairs garage.

(Luke Johnson / Los Angeles Times)

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“They’re fun,” architect Aejie Rhyu says of the creative couple Will Burroughs and Frith Dabkowski, as she walked by the undulating two-story ADU she helped them realize.

Rhyu’s assessment helps to explain the joy that permeates the family compound, from the pink Los Angeles Toile wallpaper in the bedroom (humorously adorned with illustrations of L.A.’s beloved mountain lion P-22, the La Brea Tar Pits and Grauman’s Chinese Theatre) to the tricked-out garage on the first floor, which includes overhead bike storage, an espresso maker, a mini-fridge and a large flat-screen TV that allows Sydney-born Burroughs to watch Formula One car races and cricket games at 4 a.m. when his family is asleep.

Burroughs even installed a subwoofer speaker beneath the sofa to give the garage the feel of a movie theater during family movie nights. “Jack went flying off the couch when we watched ‘Top Gun,’ ” he said of their son, laughing.

Tour the two-story ADU with a rooftop deck here.

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A serene guest room in Mid-Wilshire that’s a light-filled studio for a textile artist

A guest room filled with textiles and baskets of yarn and crafts.
Debra Weiss' apartment in Mid-Wilshire with colorful hangings.
Artist Debra Weiss is photographed at her apartment in Mid-Wilshire.

(Christina House / Los Angeles Times)

After living in her two-bedroom apartment in Los Feliz for more than a decade, Debra Weiss encountered a problem experienced by many renters in Los Angeles: She was evicted.

When her son-in-law spotted a charming two-bedroom apartment near the Los Angeles County Museum of Art on Zillow, her initial reaction was, “I want this,” Weiss said of the fourplex.

The rental had high ceilings, oak floors, ample sunlight, an appealing fireplace, a garage and a washer and dryer.

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In the guest room, a wall hanging composed of three separate weavings in a gingham check pattern is embroidered with a series of characters she based on her 5-year-old granddaughter’s drawings. “It’s about people coming together in chaos and supporting each other,” Weiss said.

Even though the process of having to move was stressful, Weiss is happy with her new home and neighborhood. “I take the Metro bus everywhere and hardly ever drive,” she said. “Everything worked out perfectly.”

Tour the sunny Mid-Wilshire fourplex here.

A ’70s-inspired speakeasy/lounge in Highland Park that’s hidden behind a bookcase

Colorful den decked out in orange and red printed fabrics.
Dani Dazey sitting in her Highland Park home.
Dani Dazey with husband Phillip Butler at their Highland Park home.

(Carianne Older / For The Times)

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Standing beneath a glittering tiered chandelier in her pink “cloffice,” designer Dani Dazey shares the essence of her colorful style: “From the wallpaper to the artwork, my home is a reflection of me right now,” she explains. “It’s a personal and hip twist on traditional design.”

Rather than embrace rustic farmhouse style or minimalist Midcentury Modern design as is often the case in Los Angeles, Dazey has taken the Highland Park home she shares with husband Phillip Butler and given it an over-the-top maximalist spin.

The speakeasy lounge, accessible through a hidden door sliding bookcase, is a ‘70s-inspired sanctuary with a modular sofa, curtains and wallpaper in the same floral pattern.

Their home is proof, that our homes should make us happy by reflecting who we are. In Dazey’s case, that translates to bold color, lush textures and retro vibes.

Tour the Highland Park home here.

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A memento-filled living room in Long Beach is an ode to ‘the people we love’

Abraham and Cecilia Beltran enjoy a light moment in their decorated living room.
A bookshelf is filled with mementos, photographs and books.
A smiling pillow and stuffed pineapple add to the quirkiness of the Betrans' apartment.

(Genaro Molina / Los Angeles Times)

A sense of fun permeates the rooms of Cecilia and Abraham Beltran’s colorful one-bedroom Midcentury apartment in Long Beach.

“We both have a deep passion for Midcentury design and color,” Cecilia shares.

The Beltrans’ apartment encapsulates their design sensibility and “above all, the people we love,” Cecilia says. There’s bold, Midcentury Modern-inspired furniture the couple found on Craigslist, tongue-in-cheek smiling pillows and the “Hole to Another Universe” wall decal by Blik, which can be removed when they move. Peppered throughout the space are mementos from their travels, such as the limited-edition art print “La Famille” purchased on a trip to London in 2023.

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Ultimately, Cecilia says, she wants the apartment “to feel like us. I think we pulled it off.”

Tour the Long Beach apartment here.

In Reseda, an apartment where every antique tells a story

Various antiques, art and collectibles at Evelyn Bauer's apartment.
Various antiques, art and collectibles at Evelyn Bauer's apartment.
Evelyn Bauer at her two-bedroom apartment in Reseda.

(Stephen Ross Goldstein / For The Times)

When Evelyn Bauer, 97, downsized from her four-bedroom home in Sherman Oaks to an apartment in Reseda in 2014, the longtime collector and antiques dealer was forced to relinquish many of her personal belongings.

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“Collecting is my passion, my addiction, and I’m so happy to be afflicted with it,” says Bauer, whose two-bedroom, two-bathroom apartment at an independent living facility for seniors is filled with furnishings and decorative arts from her 65 years as a collector.

Step inside her living room, and the vast collection of antiques feels like entering the former Encino Antique Center, where she was once the proprietor during the 1990s. Each item has a story, a memory and a unique charm that she cherishes.

“There’s always room for one more gem,” she says.

Tour the Reseda apartment here.

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Lifestyle

Nine non-negotiable items for a well-designed life

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Nine non-negotiable items for a well-designed life

This story is part of Image’s April’s Thresholds issue, a tour of L.A. architecture as it’s actually experienced.

If you buy a product linked on our site, The Times may earn a commission. See all our Coveted lists of mandatory items here.

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Yont Studio, Brutalist Pink Vinyl Listening Station, price upon request

(Serdar Ayvaz / Yont Studio)

In the best version of my dreams, I am listening to my favorite records out of the Brutalist Pink Vinyl Listening Station from Berlin-based Yont Studio. The structure — built of foam that’s been reinforced with epoxy layers and finished in a gloss — hugs a Technics SL-1200 MK7 turntable while featuring a dedicated space for records and headphones, with an integrated amplifier and wheels. The baby pink colorway gives it a hard-soft quality that’s hard to match. yontstudio.com

Waka Waka, Double Cylinder Rocker, $3,600

Waka Waka, Double Cylinder Rocker

Designer Shin Okuda has described his design principle as such: “Minimum design. Conscious proportion.” The furniture from Okuda’s Los Angeles studio Waka Waka injects something deeply cool into the everyday. This rocking chair is equal parts dramatic and functional, featuring a stacked cylinder back, rocker frame and arm rests in a black glossy finish. (Other finishes include natural oil, white, pompeii red, indigo, grey, purple and forest green.) wakawaka.world

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Gambol Studio X Dusty Ansell, knives, $230

Gambol Studio X Dusty Ansell, knives

Every item in your home being beautiful and well-designed is a flex, down to your cheese knives. Designed by L.A. studio Gambol and handmade by folk artist Dusty Ansell in a set of three, these knives are made of curly maple and stainless steel, featuring etched artwork depicting a hand, arm and fish. gambol.studio

Schiaparelli, Pierced Mouth Bijoux Minaudière, $13,300

Schiaparelli, Pierced Mouth Bijoux Minaudière,

Every design-meets-fashion head’s dream is having a pierced mouth clutch molded out of a rigid wood, no? This minaudière from Schiaparelli features a gold-plated metal chain and rhinestone piercing, bringing the idea of a statement bag to levels unheard of. schiaparelli.com

Hannah Lim X Hugo Harris, Bat Shelf, price upon request

Hannah Lim X Hugo Harris, Bat Shelf

(Hannah Lim and Hugo Harris)

Operating as a functional sculpture, the Bat Shelf is a collaboration between London artists Hannah Lim and Hugo Harris. The piece takes inspiration from Chinese fretwork patterns, Art Noveau designs and German sculptor Hugo Leven’s iconic pewter bat candelabras. Cut and welded from 5mm aluminum, the Bat Shelf comes in a raw aluminum finish or a powder-coated red. hannah-lim.co.uk ; hugoharris.co.uk

Formas, Clear Special Vase by Gaetano Pesce, $650

Formas, Clear Special Vase by Gaetano Pesce

L.A. is so lucky to have Formas, a curated vintage and contemporary design store in the Arts District founded by Natalia Luna and Josh Terris. Formas’ collection is deep and well-researched, filled with rare furniture and design objects like this Clear Special Vase from iconic Italian architect and designer Gaetano Pesce. Handmade of flexible resin, each vase made in this series is a unique creation. formas.la

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Estudio Persona, Luna Table Lamp, $2,500

Estudio Persona, Luna Table Lamp

Estudio Persona, the L.A. studio run by Uruguayan design duo Emiliana Gonzalez and Jessie Young, is a living, breathing wishlist. Made of metal and hand-blown glass, this lamp is the place where angles meet curves — a timeless piece with a healthy dose of edge. estudiopersona.com

Alaïa, nylon Maxi Petticoat, $5,030

Model wearing Alaïa, nylon Maxi Petticoat.

When we think of an Alaïa piece we’re essentially thinking about shapes — of the body, of the clothes, of the shape made by the clothes on the body. This nylon Maxi Petticoat from the spring/summer 2026 collection, with its asymmetrical hemline and voluminous fit, is a kind of architecture, a way to build yourself into the world around you. maison-alaia.com

Loewe, Aire Sutileza Elixir Eau de Parfum 50Ml, $210

Image April 2026 Coveted

Image April 2026 Coveted

(Loewe Perfumes)

Loewe has added another perfume to its scent directory, and the sixth Elixir in a collection of fragrances that boast an intense concentration of essential oils created by the brand’s perfumer Núria Cruelles with the Spanish Rockrose in mind. The Aire Sutileza Elixir is floral, fresh and earthy, featuring notes of pear, lemon, jasmine sambac, vetiver, sandalwood and musk. perfumesloewe.com

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Sunday Puzzle: For Mimi

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Sunday Puzzle: For Mimi

Sunday Puzzle

NPR


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NPR

Sunday Puzzle

This week’s challenge

Today’s puzzle is a tribute to Mimi. Every answer is a familiar two word phrase or name in which each word starts with the letters MI-.

Ex. Assignment for soldiers –> MILITARY MISSION

1. Pageant title for a contestant from Detroit

2. One of the Twin Cities

3. Nickname for the river through New Orleans

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4. Super short skirt

5. Neighborhood in Los Angeles that contains Museum Row

6. Just over four times the distance from the earth to the moon

7. Goateed sing-along conductor of old TV

8. American financier who pioneered so-called “junk bonds”

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9. Little accident

10. Land-based weapon in America’s nuclear arsenal

11. In “Snow White,” the evil queen’s words before “on the wall”

Last week’s challenge

Last week’s challenge comes from Benita Rice, of Salem, Ore. Name a famous foreign landmark (5,4). Change the eighth letter to a V and rearrange the result to make an adjective that describes this landmark. What landmark is it?

Answer

Notre Dame –> Renovated

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Winner

Chee Sing Lee of Bangor, Maine

This week’s challenge

This week’s challenge comes from James Ellison, of Jefferson City, Mo. Think of a popular movie of the past decade. Change the last letter in its title. The result will suggest a lawsuit between two politicians of the late 20th century — one Republican and one Democrat. What’s the movie and who are the people?

If you know the answer to the challenge, submit it below by Thursday, April 23 at 3 p.m. ET. Listeners whose answers are selected win a chance to play the on-air puzzle.

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L.A.’s unofficial Statue of Liberty is a Fashion Nova billboard off the 10 Freeway

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L.A.’s unofficial Statue of Liberty is a Fashion Nova billboard off the 10 Freeway

This story is part of Image’s April’s Thresholds issue, a tour of L.A. architecture as it’s actually experienced.

A landmark is a landmark because it tells you that you’re home now — the piece of earth you’ve chosen to inhabit saying, “You’ve made it back, congratulations.” We identify our cities with their landmarks, and because we identify with our cities, we identify with the landmarks too. They are us and we are them, mirroring each other through eternity. A city like New York or Chicago, with the Chrysler Building, the Bean, etc., has landmarks that exist in the world’s popular consciousness. But L.A.’s most cherished landmarks belong to us and us alone, a secret you’re let in on if you live here long enough and pay attention.

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The Fashion Nova baddie in horizontal sprawl off the Vertigo, for example, is an emblem for those in the know. Our twisted version of a capitalist guardian angel, patron saint of spandex in a cropped matching set. Welcome to El Pueblo de Nuestra Señora la Reina de los Ángeles de Fashion Nova. Merging on the 110 South from the 10 East while the sunset burns and traffic thickens is a miracle in more ways than one, and in the spirit of compulsively performing the sign of the cross when you pass a church on the freeway, this billboard is deserving of its own acknowledgment.

It may not be the landmark L.A. asked for, but in Sayre Gomez’s painting “Vertigo,” you begin to understand why it’s the one we deserve. At the opening for “Precious Moments,” Gomez’s solo show at David Kordansky, the room was vibrating. A game of energetic ping-pong unfolded underneath the gallery’s fluorescent light, beams of identification, recollections or stabs of grief bouncing off each piece in the exhibition. People were seeing hyperspecific parts of a city they love reflected in a hyperspecific way — for better and for worse. Recognition has two edges and they both happen to be sharp. Gomez twists the knife deeper for a good cause: He wants you not just to look but to really see.

In his work exist iconic signs of beloved local establishments — like the Playpen — the blinding glint reflecting off downtown’s skyline, telephone poles regarded as totems. The line to see Gomez’s replica of L.A.’s graffiti towers, “Oceanwide Plaza,” snaked through the gallery’s courtyard. Once inside, at least three graffiti writers whose names were blasted on the replica pointed it out proudly, even gave out stickers to take home. The truth can be beautiful and it can be ugly — in this case it’s both — on the flip side showing up in the form of smog, tattered flags and an abandoned graffiti tower that starkly represents the pitfalls of capitalism and greed, a neon arrow pointing to the homelessness crisis.

Because the Vertigo is something everybody who lives here recognizes as central to a sort of framework of Los Angeles. And I think the encampment has become that as well. It’s connecting these integral components — something that’s more revelatory and more fun with something that’s more grave.

— Sayre Gomez

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In the main gallery, I was stuck on “Vertigo.” On the 12-foot canvas, my eye went to the place out of focus: the thin strip of billboard in the background featuring a young woman with sand-dune hips, patent knee-high boots and long black hair laid up on her side, wearing cat ears and a tiger bodysuit as flush as second skin. The model made the kind of eye contact that felt dangerous — might cause an accident if you’re not careful. “#1 Halloween Destination … FASHION NOVA,” it read. I knew her, anyone who has driven through the two main arteries of Los Angeles knows her. The black-and-white smiley motif of the Vertigo, an events space, sat right next to her face, just happy to be there, it seemed, above a painted sign that says “Ready to Party?”

The sky was the color of cotton candy, but the stale kind that’s been hardening in a plastic bag for days after the fair. Something rancid about it. In the foreground of the painting was a car encampment with a tattered floral sheet woven through the windows, cloth tarps and couch cushions creating a shield against the elements. Small plastic children’s toys lined at the top of the car — dinosaurs and dump trucks and sharks — creating their own shrunken skyline in front of the Vertigo, signaling that young kids likely lived there. It’s less juxtaposition for juxtaposition’s sake and more an accurate reflection of the breakneck duality of living in a place like L.A.

Even angels exist within the context of their environments. Our Fashion Nova baddie hangs off the Vertigo, a building that has used its ad space as physical clickbait and political posturing for over a decade. It’s promoting the kind of fast fashion brand that’s been regarded as a case study on the industry’s environmental impact. In the years the billboard has been up, it’s looked over dozens and dozens of car encampments like the one depicted in Gomez’s piece.

She feels dubious, yes. But no less like ours.

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Julissa James: I’ve lived in L.A. for 13 years now. For me, the city and the architecture of the city is less the Frank Lloyd Wrights and Frank Gehrys — there’s that — but other landmarks that signal, “Oh, I’m home.” The Fashion Nova baddie above the Vertigo has always been that for me. Your piece is layered and there’s so much more to it than just that, but that’s the first thing I saw and was like, “Whoa. I need to talk to Sayre. We need to talk about ‘Vertigo.’”

Sayre Gomez: It’s like L.A.’s Statue of Liberty. It’s the city of anti-landmarks, you know what I mean? I mean, there’s the Hollywood sign, which I think is so telling, because it’s the remnants of a real estate venture. The city is built by real estate schemes and 100 years later we’re feeling the effects of it. You’ve got empty skyscrapers and a massive homeless catastrophe. L.A. doesn’t really have real landmarks. It has anti-landmarks.

JJ: When did the Fashion Nova billboard above the Vertigo click for you as something that felt representative of the city, or something that you wanted to depict?

SG: My studio is in Boyle Heights, so I pass that billboard multiple times a week. This is my 20th year in L.A. and that building’s always been a big mystery to me. It was empty when I moved here before this guy Shawn Farr bought it and turned it into Casa Vertigo. I think he probably makes more money on it with the ad space than anything. I know nobody who has ever been there. Very mysterious to me. So that’s what I was drawn to.

Gallery view with Sayre Gomez's "Vertigo," 2025, acryllic on canvas, 96 x 144 inches in the distance.

(Paul Salveson from David Kordansky Gallery)

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The Vertigo has always been mysterious to me. And that whole fashion industry is mysterious to me — the kind of shmatta, American Apparel-adjacent, or maybe coming out of the wake of that. These kinds of businesses, or the representations of these businesses, how do they function and how do they flourish? Is it aboveboard? What more perfectly encapsulates that than that building? It’s this weird thing you can’t quite figure out but somehow it has a lot of money and then it’s an event space, supposedly billed as that. Clearly it’s this big ad thing, and I’m very interested in the changing dynamics of capital. The capital of yesteryear, which was based on the brick and mortar, where things are being made in a specific location, maybe on an assembly line or in a specific way, to a kind of capital that is based solely on advertising or on viewership. These beautiful buildings acting as pedestals for some kind of ad space, you know? It becomes an anti-landmark for me. Something where I’m like, “Oh, there’s that thing again.”

JJ: It’s this gorgeous Beaux Arts building …

SG: It’s a Freemason building!

JJ: When I’ve talked to some people about the Vertigo, they’re like, “the Fashion Nova building?”

SG: They always have the woman in the same pose — same pose, different clothes. If you remember before Fashion Nova, they would have these provocative ad campaigns or provocative slogans. “Twerk Miley” was up, remember that? They did a Trump one: “TRUMP NOW.” They did one for Kanye when he ran for president. The 10 and the 110 are literally the crossroads of the city, so it’s really poised to be a special building. It has a special designation because of the location.

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JJ: Talk to me about the process of doing this piece. Where did it start and how did it evolve?

SG: I was cruising around that vicinity trying to see if I could get a good vantage point to take photos of Vertigo. And then I stumbled upon this car — the car that’s in the foreground of the painting. Anytime I see an encampment that has kids’ toys, things that reference back to the lives of children, it hits hard. But I like to lay it all out there. I like to make things confrontational. I want it to be difficult. The painting isn’t based on a one-to-one photo [Gomez paints from a composite rendering of images he’s taken around town], but I knew that I wanted to use that car, and I knew I wanted to get the Vertigo building, and so I started just messing around with different iterations. I could never find a good angle to take a good photo of the building, so I just went on Vertigo’s website and I was like, “I’m just using these.” I switched the sky and put a more moody, atmospheric sky in.

JJ: Which I loved, because we know that feeling — you’re merging onto the 110 and you see a beautiful sunset. The euphoria of like, “L.A. is the best city in the world.” But you know what? What I found so interesting about your piece is that it was revealing to me about myself, but also about so many of us that live in L.A. and have lived here for years and have developed a jadedness. When I saw your piece, immediately I was like, “Oh my God, the Vertigo! The Vertigo! The Vertigo!” And then I was like, “OK, wait, hold on, there’s so much more going on here.” But the fact that my eye went to that first instead of the car encampment, the kids’ toys, brought up a lot of questions about my own relationship to the city and the things that we choose to see, the things that maybe we’ve seen so much of that we subconsciously filter it out. Why was it important for you to put these two things up against each other in this way?

SG: Because the Vertigo is something everybody who lives here recognizes as central to a sort of framework of Los Angeles. And I think the encampment has become that as well. It’s connecting these integral components — something that’s more revelatory and more fun with something that’s more grave. That’s what I’m doing in my work at large. I use the sunsets and the beauty to create a dialogue, to entice people to sort of look a little bit at how things are contextualized, how things act, what’s actually happening. I don’t make things in a vacuum. I was working on this show and I was going to really push this agenda of incorporating more of my experience with my kids into the work. That’s also a double-edged sword. I wanted to interject some levity, because the work can get so dark. I wanted to bring in some iconography from their world and things that they get excited about. When you’re juxtaposing that with really stark things, it becomes darker. I want to thicken the stock a little bit. Make things a little more complex.

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