Fitness
'We need to be really concerned': How fitness influencers are creating 'a false sense of the world' for young boys
“Alright dumba**, welcome to lesson two here at fat f*** university.”
So begins one of the countless fleshy blurs of locally-produced fitness content pumped algorithmically into the feeds of Australian Instagram, TikTok and Facebook users.
It’s the sort of engagement-baiting approach that yields viewers and followers — designed to push men out of some apparent masculine malaise and into retaking control of their body and masculinity, usually via paid workout programs, products or supplements.
It’s also the type of content increasingly filtering into the phones of teenage boys.
While there is a more developed conversation about idealised images on social media and body image pressures on young girls, experts say research is less advanced when it comes to boys.
“I think boys are now objectifying themselves like never before and we do need to be really concerned,” said Danielle Rowland, Head of Prevention at national eating disorder charity the Butterfly Foundation.
“The intensity of training advice, nutrition and misinformation is greater than ever.”
Feeds serving up different diet
When Anthony Lee started high school in regional Victoria six years ago, social media had a different feel to it.
“In Year 7, it was just basically a way to keep up with your mates,” he said.
By the time he finished Year 12 last year, the feeds of his classmates had changed. So too, the surrounding culture.
“There is a growing problem with men having that feed of perfect body content,” he said.
“There are people who will see influencers on social media and say, ‘I’ve got to have bigger arms, toned legs, I got to have calves the size of mountains’.”
Linger on one Instagram reel showing off a set of dumbbell exercises, and you’ll likely get five more videos zeroing in on how to get “boulder shoulders”, or some protein-heavy diet advice from a shirtless influencer.
Josh Ward travels to schools in Sydney and around regional NSW, hearing from young boys as part of his work as a facilitator for men’s mental health organisation Tomorrow Man.
“There’s been a huge jump in the last two to three years in the amount of boys opening up in workshops around their body,” he said.
Mr Ward believes there’s no coincidence it’s occurred alongside a “big spike” in the amount of fitness and gym influencer content turning up in their feeds.
“If someone was in school walking around with a fitness mag in their pocket, bringing it out every recess or lunch, you’d think ‘that is some strange behaviour’. But that’s what [teenage boys] are celebrating now,” he said.
“The danger for young people is they don’t realise they’re actually the pioneer generation in terms of that exposure.
“In the last five years there’s been a crazy amount of fitness content, but that’s just what they’ve always been exposed to, so they don’t realise how strange it is.”
‘It creates a false sense of the world’
For many teenage boys on the path through puberty, working out in gyms has long represented an accelerated part of the journey into manhood.
Images of muscle-ripped celebrities and athletes serving as aesthetic inspiration, if not an unattainable physical ideal, is nothing new either.
But it’s the nature of that exposure — the type of content and the saturation of it — that has experts concerned.
“It’s that ‘in-your-face, all-the-time’ aspect of it,” said Associate Professor Ivanka Prichard from Flinders University.
“It’s seeing something on Instagram when we’re perhaps not in that frame of mind, making a comparison to this really fit person and have that influence the way we might feel about ourselves.
“We’re fed a whole range of things through those algorithms that we would never have had exposure to before and would never have sought out.”
Multiple experts the ABC spoke to reported seeing digitally-altered and even AI-generated images of supposedly naturally-fit bodies on social media.
Ms Prichard, a former fitness instructor whose research sits at the intersection of psychology, social media and exercise science, believes the constant barrage of perfectly sculpted bodies could destabilise the mental health of some teenage boys.
“For young people shaping their identity, it creates a false sense of the world,” she said.
Of the estimated 1.1 million Australians who had an eating disorder last year, one in three were male, according to the Butterfly Foundation.
For over a decade, Scott Griffiths has studied body image and psychological disorders, with a recent focus on male eating disorders, body dysmorphia and particularly, muscle dysmorphia.
“Muscle dysmorphia is a psychological disorder. It’s not just being a gym junkie,” said Mr Griffiths, an associate professor and lead of the Physical Appearance Research Team at the University of Melbourne.
“It’s a preoccupation. You are always thinking about food, training, your appearance. It’s on your mind all the time.”
According to the Butterfly Foundation, people aged between 15 and 19 are 2.7 times more likely to experience an eating disorder. It makes social media an animating and potentially potent driver.
“It can reinforce in your mind that your worth is very closely tied to, if not wholly dependent upon, your appearance, which is not the basis for healthy self-esteem,” Dr Griffiths said.
“[TikTok and Instagram] are more likely to feature influencer bodies you are extremely unlikely to be able to achieve without performance enhancement, or a level of commitment to dieting and exercise that would overcome most people.”
Blurred lines at the gym
Joshie Glover, 27, has seen just how profoundly positive a gym environment can be for young boys.
In his work at young men’s mental health charity Man Cave, he estimates he’s facilitated over 170 school workshops of more than 5,550 students.
In that time, Mr Glover has witnessed countless examples of the physical and mental health benefits that a gym can provide, as well as the connection between mates working out.
It’s when those workouts veer toward the obsessive that problems emerged.
“With gym habits, it’s very blurred lines, which is why it’s quite insidious,” he said.
In Man Cave workshops, boys often speak about being bullied over their weight, only to reframe it as a positive.
“A lot of them will say, ‘I’m actually really grateful that I’ve been teased about how [fat] I was, because it motivated me to get to go to the gym and get big’,” Mr Glover said.
“The line of when it goes from a positive social thing, motivating each other, doing something physically, to slipping into a pressured, coercive kind of motivation by ridicule, it’s really blurred.”
Andrew Tate and the problem with ‘discipline’
Another online fixation that routinely comes up in workshops is Andrew Tate, the disgraced misogynist content creator currently awaiting a criminal trial on allegations of rape, human trafficking and forming a criminal gang to sexually exploit women.
Mr Glover said there was an uneasy through line between the much-discussed appeal of Tate, who used to be a professional kickboxer, and the growing obsession with social media gym culture.
“Many boys are so confused as to what it means to be a man, who are the role models?” he said.
“One thing they’ve really latched onto is that a man is disciplined. Whenever you ask, ‘what’s the good bits about Andrew Tate?’, they’ll say, ‘he’s disciplined’.
“The main way that discipline can play out is attending to your physical body. There’s not really much desire for discipline in schoolwork or discipline in any other areas, it’s manifested in the gym.”
The irony that past generations have decried a lack of discipline in today’s kids is not lost on Mr Glover — but he said the dangers lie in its interpretation.
“The toxic, maybe unhealthy, part of it is that there are so many different kinds of bodies that a teenage boy would have, and they’re all being channelled into this one kind of mould of what the body of a disciplined person looks like,” he said.
The influencer credibility gap
Where parents and teachers may try, often in vain, to ward young boys away from specific individuals like Tate, telling them to ignore an entire social media ecosystem is even harder.
Fitness influencers and gym content creators have argued they are merely promoting healthy physical habits and dieting advice.
Some accounts function almost as communities of collective support for people trying to reach their goals, while many frame workout content through the lens of positive mental health.
Recent studies co-authored by Associate Professor Ivanka Prichard have analysed the content and credibility of fitness accounts on Instagram and TikTok.
The research found two-thirds of the accounts audited on Instagram “lacked credibility or contained potentially harmful or unhealthy content”, while exercise and diet advice promoted on TikTok was often at odds with national health guidelines.
In late 2022, US fitness content creator Brian “Liver King” Johnston suffered an ignominious fall from grace after admitting to spending tens of thousands of dollars on steroids and performance-enhancing drugs.
The Liver King had previously maintained his improbable physique was the result of hard workouts and eating raw meat, and that others should aspire to do the same.
Ms Prichard recommended seeking out content creators with relevant qualifications or failing that, the accounts of athletes and those who emphasise physical performance over aesthetics.
“From a user perspective, red flags are anything that has quite a lot of skin on display, is sexualised or is hyper-focussed on the appearance of the body,” she said.
“I would definitely encourage parents to also just talk to young people about what they are viewing on social media.”
At a recent barbecue, Danni Rowlands bent an ear toward a conversation her 10-year-old son was having with a few boys his age.
“They were looking at each other’s calves and deciding who had the veins popping out,” she said.
“They ranged from 10 to 12. One was saying ‘here’s my six-pack’.”
Ms Rowlands, who played netball at an elite level and has her own lived experience with eating disorders, knows an obsessive focus on physique can affect mental health, school participation and relationships with friends and family.
“I think it gets minimised and oversimplified — that it’s just a teenage thing — but there’s a real danger for a young person’s self-esteem, their identity, their mental health,” she said.
“It’s not wrong to want to take care of ourselves, but the pursuit of perfection, because we think that is the answer to all of our problems, is really setting ourselves up in a negative way to move through adulthood.”
Posted , updated
Coventry, UK – October 29, 2025 – PRESSADVANTAGE –
Strongway Gym Supplies has announced the sale of its multifunctional home gym range, extending access to customers seeking reliable, compact, and versatile fitness systems for personal and small-scale use. The company said that the latest models have been developed to balance performance capability with the spatial needs of domestic users, following a period of steady demand across its home fitness catalogue.
According to Strongway, the update aligns with its wider approach to supplying strength and conditioning equipment that supports structured training without requiring a dedicated commercial space.
The company confirmed that recent refinements have focused on system stability, operational smoothness, and ease of adjustment, reflecting the needs of individuals looking to replicate gym-quality workouts in home environments.
Strongway stated that the new release is part of an ongoing plan to update its products in line with how people are using gym equipment today. By considering feedback from home users and personal trainers, the company aims to keep the same high-quality standards found in professional gyms while making the machines easier to use in smaller home spaces. The update comes after a detailed review of the frames and pulley systems to make sure the design stays consistent across the range of equipment.
The announcement is part of a growing trend in the home fitness market, where many users are turning towards multifunctional gym systems that allow varied training in limited space. Strongway’s current release draws attention to this shift by offering an integrated model that enables both isolated and compound exercises using a unified platform. More information about the range is available at the following link: https://strongway.co.uk/products/strongway-multi-gym-with-weights-multifunction-home-gym-machine.
Mandip Walia, Co-Director at Strongway Gym Supplies, said that the company’s objective remains to provide fitness solutions that are as adaptable as they are durable. “The current line represents our ongoing work to refine the balance between strength, safety, and convenience. As home training becomes increasingly popular, users are asking for equipment that performs consistently over time without sacrificing compactness,” he explained.
The company added that this focus on efficiency has also influenced other developments within its catalogue, where individual machines are designed to support multiple exercise formats. Strongway described this as part of its broader intent to build fitness systems that can evolve with the user — whether for weight training, rehabilitation, or general fitness maintenance.
The company also highlighted that a key part of the recent update was the reduction of assembly complexity. Users can now transition between settings more easily, while maintaining a stable base for controlled movement.
The design also reflects a commitment to mechanical precision, ensuring that load distribution remains balanced throughout a range of motion. This approach, Strongway noted, helps create a smoother user experience while sustaining long-term structural reliability.
The home fitness market in the UK has continued to grow as more people look for professional-quality gym equipment that fits easily into their homes. Strongway’s range, especially its multifunction machines, meets this demand by offering flexible designs that allow for full-body workouts without taking up much space. The company continues to update its home-use equipment to match what customers want, while keeping the same strength and durability found in its commercial products.
Strongway has indicated that the new release will sit alongside other key products within its home multi gym series, allowing customers to choose between various resistance and attachment options depending on their training preferences. The company’s catalogue continues to evolve in response to demand for adaptable, self-contained exercise systems.
Randeep Walia, Co-Director at Strongway Gym Supplies, remarked that the expansion of the company’s range demonstrates a clear commitment to long-term product reliability. “Our focus has always been on consistency,” he said. “Each update is the result of steady evaluation and small but meaningful changes that enhance the overall training experience. We see this as an ongoing process rather than a one-off release.”
The announcement also complements Strongway’s existing catalogue of home and light-commercial fitness products, which continues to draw attention from home fitness enthusiasts and seasoned lifters alike. The company confirmed that the home fitness range of equipment will remain part of its core lineup, accessible through its official page: https://strongway.co.uk/collections/home-fitness.
###
For more information about Strongway Gym Supplies, contact the company here:
Strongway Gym Supplies
Mandip Walia
+44-800-001-6093
sales@strongway.co.uk
Strongway Gym Supplies, 26 The Pavilion, Coventry CV3 1QP, United Kingdom
Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media
Fitness
Fitness coach shares simple ‘5-second exercise’ every woman should do daily to feel healthier and stronger
Finding time for health and fitness isn’t easy, especially when life moves at full speed. Between long commutes, desk jobs, and constant multitasking, many women struggle with poor posture, stiffness, and low energy. But what if the fix was simpler than you think? Lifestyle and fitness coach Luke Coutinho shares in his September 29 Instagram post a simple 5-second exercise that he believes every woman should know. (Also read: Apollo hospital orthopaedic surgeon with 28+ years of experience explains ‘why your knees hurt while climbing stairs’ )
What are Kegel exercises and why should women do them
Women, try this right now. “Imagine you’re trying to pee, and I tell you to stop midstream. Try that. Which muscles did you clench?” says Luke. “If you did that right now, you just did a Kegel exercise.” He explains that Kegel exercises are one of the most powerful yet underrated practices for women’s health. “They strengthen your pelvic floor, the muscles that support your bladder, uterus, and rectum,” says Luke.
According to Luke, these exercises do far more than most people realise. “By doing Kegels, you strengthen and increase blood flow to your pelvic region,” he explains. “That helps with issues like urine incontinence, nighttime urination, and weak bladder control.”
He adds that Kegels are especially beneficial after childbirth. “Post-delivery, the vaginal walls can weaken if you’ve had a natural birth. Doing Kegels strengthens your vaginal muscles, improving intimacy and sexual satisfaction too.”
They also help prevent pelvic organ prolapse, a common condition where the bladder or uterus shifts downward. “Kegel exercises help support the entire area holding your bladder, uterus, and rectum,” Luke notes.
How do you perform Kegel exercises correctly
“The right way to do Kegels is the same way I asked you earlier, imagine you’re peeing and stop midway,” he explains. “You don’t need to clench too hard. Avoid tightening your abs or thighs, just a gentle squeeze.”
Luke recommends starting small:
- Do 3 sets, twice a day.
- Clench for 5 seconds, relax for 5 seconds.
- Gradually increase to 15 seconds of clenching and 10 seconds of rest as you get stronger.
“You can do these anywhere, on a flight, in a car (if you’re not driving), at home, before bed, or right after waking up,” Luke says. “These little things are incredibly powerful for your reproductive and overall health.”
He reminds viewers, though, that Kegels are not a replacement for medical care. “If you have a prolapse or other issue, please see your doctor,” he advises.
“Remember,” Luke concludes, “Kegel exercises may take just a few seconds, but staying consistent with them can truly transform your pelvic health and long-term wellbeing.”
Note to readers: This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them.
This article is for informational purposes only and not a substitute for professional medical advice.
Why nutrition is more important than exercise
“To simplify it a lot: adjusting your diet reduces body fat, while physical exercise helps preserve muscles during weight loss and supports overall health,” the trainer explains.
Mandziak notes that only about 10% of the calories the body burns come from exercise.
“Three workouts a week burn just 1,000 calories, while the body burns 18,000 calories in a week,” he emphasizes.
How the body burns calories
“Around 85% of all calories burned are expended without deliberate physical activity. The heart, brain, kidneys, and liver burn about 1,000 calories per day. That’s almost half of all calories the body burns, including physical activity,” the fitness trainer says.
According to him, 10% of calories are spent on digestion, 15% on daily activities, and only the remaining 10% on exercise.
Why exercise makes you hungrier
“Scientific data shows that 80% of calories burned are compensated. When I start moving more, my body senses the calorie loss and urges me to eat the calories I burned. Some people even reward themselves with tasty food after an effective workout,” Mandziak explains.
He adds that people often overestimate the calories burned during exercise. Those who are more active consume more calories, but they also burn more, and don’t overeat.
Mandziak notes that physical activity improves sensitivity to the satiety hormone leptin.
“If I’m physically active, my brain senses this hormone well. If I’m inactive, it senses it poorly, which can lead to overeating,” he adds.
Why strength training is important
“When we consume fewer calories than our body needs, it must break down fat to make up for the deficit. The body can also break down muscle,” the trainer explains.
According to him, to prevent this, it’s necessary to signal to the body that muscles are needed and being used. If a certain organ, tissue, or function isn’t used, it deteriorates.
Mandziak emphasizes that strength exercises provide this signal. Additionally, exercise improves the regulation of eating behavior, and strength training helps preserve muscle mass.
Earlier, we revealed how to eat and lose weight in autumn.
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