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'We need to be really concerned': How fitness influencers are creating 'a false sense of the world' for young boys

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'We need to be really concerned': How fitness influencers are creating 'a false sense of the world' for young boys

“Alright dumba**, welcome to lesson two here at fat f*** university.”

So begins one of the countless fleshy blurs of locally-produced fitness content pumped algorithmically into the feeds of Australian Instagram, TikTok and Facebook users.

It’s the sort of engagement-baiting approach that yields viewers and followers — designed to push men out of some apparent masculine malaise and into retaking control of their body and masculinity, usually via paid workout programs, products or supplements. 

It’s also the type of content increasingly filtering into the phones of teenage boys.

Meme culture is a big part of fitness and gym content.(Supplied: Instagram)
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While there is a more developed conversation about idealised images on social media and body image pressures on young girls, experts say research is less advanced when it comes to boys.

“I think boys are now objectifying themselves like never before and we do need to be really concerned,” said Danielle Rowland, Head of Prevention at national eating disorder charity the Butterfly Foundation.

“The intensity of training advice, nutrition and misinformation is greater than ever.”

Feeds serving up different diet 

When Anthony Lee started high school in regional Victoria six years ago, social media had a different feel to it.

“In Year 7, it was just basically a way to keep up with your mates,” he said.

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Young man wearing white shirt stands in dappled light beneath tree with river and grassy banks in the backgrounf

Anthony Lee says social media came to mean something very different by the end of high school.(ABC News: Jeremy Story Carter)

By the time he finished Year 12 last year, the feeds of his classmates had changed. So too, the surrounding culture.

“There is a growing problem with men having that feed of perfect body content,” he said.

“There are people who will see influencers on social media and say, ‘I’ve got to have bigger arms, toned legs, I got to have calves the size of mountains’.”

Two screenshots of instagram posts featuring content by young men about going to the gym

Engaging with fitness content online will generally see a user receive more and more of that type of content.(Supplied: Instagram)
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Linger on one Instagram reel showing off a set of dumbbell exercises, and you’ll likely get five more videos zeroing in on how to get “boulder shoulders”, or some protein-heavy diet advice from a shirtless influencer.

Josh Ward travels to schools in Sydney and around regional NSW, hearing from young boys as part of his work as a facilitator for men’s mental health organisation Tomorrow Man.

“There’s been a huge jump in the last two to three years in the amount of boys opening up in workshops around their body,” he said. 

Man stands at front of classroom presenting to group of young boys seated on plastic chairs.

Tomorrow Man facilitator Josh Ward runs school workshops around ideas of masculinity and mental health.(Supplied: Josh Ward)

Mr Ward believes there’s no coincidence it’s occurred alongside a “big spike” in the amount of fitness and gym influencer content turning up in their feeds. 

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“If someone was in school walking around with a fitness mag in their pocket, bringing it out every recess or lunch, you’d think ‘that is some strange behaviour’. But that’s what [teenage boys] are celebrating now,” he said.

“The danger for young people is they don’t realise they’re actually the pioneer generation in terms of that exposure.

“In the last five years there’s been a crazy amount of fitness content, but that’s just what they’ve always been exposed to, so they don’t realise how strange it is.”

‘It creates a false sense of the world’

For many teenage boys on the path through puberty, working out in gyms has long represented an accelerated part of the journey into manhood.

Images of muscle-ripped celebrities and athletes serving as aesthetic inspiration, if not an unattainable physical ideal, is nothing new either. 

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A man rests with his hands on the floor of a gym, with dumbbells near him and a woman walking past.

Going to the gym can be an important and healthy part of puberty for teenage boys.(ABC News: John Gunn)

But it’s the nature of that exposure — the type of content and the saturation of it — that has experts concerned. 

“It’s that ‘in-your-face, all-the-time’ aspect of it,” said Associate Professor Ivanka Prichard from Flinders University.

“It’s seeing something on Instagram when we’re perhaps not in that frame of mind, making a comparison to this really fit person and have that influence the way we might feel about ourselves.

“We’re fed a whole range of things through those algorithms that we would never have had exposure to before and would never have sought out.”

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Two screenshots of instagram posts featuring content by young men about going to the gym

Experts report seeing digitally altered and AI-generated images in fitness content.(Supplied: Instagram)

Multiple experts the ABC spoke to reported seeing digitally-altered and even AI-generated images of supposedly naturally-fit bodies on social media.

Ms Prichard, a former fitness instructor whose research sits at the intersection of psychology, social media and exercise science, believes the constant barrage of perfectly sculpted bodies could destabilise the mental health of some teenage boys.

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Fitness coach shares simple ‘5-second exercise’ every woman should do daily to feel healthier and stronger

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Fitness coach shares simple ‘5-second exercise’ every woman should do daily to feel healthier and stronger

Finding time for health and fitness isn’t easy, especially when life moves at full speed. Between long commutes, desk jobs, and constant multitasking, many women struggle with poor posture, stiffness, and low energy. But what if the fix was simpler than you think? Lifestyle and fitness coach Luke Coutinho shares in his September 29 Instagram post a simple 5-second exercise that he believes every woman should know. (Also read: Apollo hospital orthopaedic surgeon with 28+ years of experience explains ‘why your knees hurt while climbing stairs’ )

Luke Coutinho shares quick kegel exercise for women’s health and wellbeing.

What are Kegel exercises and why should women do them

Women, try this right now. “Imagine you’re trying to pee, and I tell you to stop midstream. Try that. Which muscles did you clench?” says Luke. “If you did that right now, you just did a Kegel exercise.” He explains that Kegel exercises are one of the most powerful yet underrated practices for women’s health. “They strengthen your pelvic floor, the muscles that support your bladder, uterus, and rectum,” says Luke.

According to Luke, these exercises do far more than most people realise. “By doing Kegels, you strengthen and increase blood flow to your pelvic region,” he explains. “That helps with issues like urine incontinence, nighttime urination, and weak bladder control.”

He adds that Kegels are especially beneficial after childbirth. “Post-delivery, the vaginal walls can weaken if you’ve had a natural birth. Doing Kegels strengthens your vaginal muscles, improving intimacy and sexual satisfaction too.”

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They also help prevent pelvic organ prolapse, a common condition where the bladder or uterus shifts downward. “Kegel exercises help support the entire area holding your bladder, uterus, and rectum,” Luke notes.

How do you perform Kegel exercises correctly

“The right way to do Kegels is the same way I asked you earlier, imagine you’re peeing and stop midway,” he explains. “You don’t need to clench too hard. Avoid tightening your abs or thighs, just a gentle squeeze.”

Luke Coutinho advocates for Kegel exercises, emphasising their benefits for women's pelvic health.(Google Gemini)
Luke Coutinho advocates for Kegel exercises, emphasising their benefits for women’s pelvic health.(Google Gemini)

Luke recommends starting small:

  • Do 3 sets, twice a day.
  • Clench for 5 seconds, relax for 5 seconds.
  • Gradually increase to 15 seconds of clenching and 10 seconds of rest as you get stronger.

“You can do these anywhere, on a flight, in a car (if you’re not driving), at home, before bed, or right after waking up,” Luke says. “These little things are incredibly powerful for your reproductive and overall health.”

He reminds viewers, though, that Kegels are not a replacement for medical care. “If you have a prolapse or other issue, please see your doctor,” he advises.

“Remember,” Luke concludes, “Kegel exercises may take just a few seconds, but staying consistent with them can truly transform your pelvic health and long-term wellbeing.”

Note to readers: This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them.

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This article is for informational purposes only and not a substitute for professional medical advice.

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Food vs exercise: Which actually helps you lose weight

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Food vs exercise: Which actually helps you lose weight

Why nutrition is more important than exercise

“To simplify it a lot: adjusting your diet reduces body fat, while physical exercise helps preserve muscles during weight loss and supports overall health,” the trainer explains.

Mandziak notes that only about 10% of the calories the body burns come from exercise.

“Three workouts a week burn just 1,000 calories, while the body burns 18,000 calories in a week,” he emphasizes.

How the body burns calories

“Around 85% of all calories burned are expended without deliberate physical activity. The heart, brain, kidneys, and liver burn about 1,000 calories per day. That’s almost half of all calories the body burns, including physical activity,” the fitness trainer says.

According to him, 10% of calories are spent on digestion, 15% on daily activities, and only the remaining 10% on exercise.

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Why exercise makes you hungrier

“Scientific data shows that 80% of calories burned are compensated. When I start moving more, my body senses the calorie loss and urges me to eat the calories I burned. Some people even reward themselves with tasty food after an effective workout,” Mandziak explains.

He adds that people often overestimate the calories burned during exercise. Those who are more active consume more calories, but they also burn more, and don’t overeat.

Mandziak notes that physical activity improves sensitivity to the satiety hormone leptin.

“If I’m physically active, my brain senses this hormone well. If I’m inactive, it senses it poorly, which can lead to overeating,” he adds.

Why strength training is important

“When we consume fewer calories than our body needs, it must break down fat to make up for the deficit. The body can also break down muscle,” the trainer explains.

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According to him, to prevent this, it’s necessary to signal to the body that muscles are needed and being used. If a certain organ, tissue, or function isn’t used, it deteriorates.

Mandziak emphasizes that strength exercises provide this signal. Additionally, exercise improves the regulation of eating behavior, and strength training helps preserve muscle mass.

Earlier, we revealed how to eat and lose weight in autumn.

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Ohio State conducts research study about exercise and improving mental health

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Ohio State conducts research study about exercise and improving mental health

Training session with a student participant of the Exercise is Medicine™ for Student Resilience research study. Credit: Courtesy of Carmen Swain

The College of Education and Human Ecology is exploring how physical activity can improve students’ mental health.

The college is partnering with Wilce Student Health Center and Student Life Recreational Sport to conduct the study called “Exercise is Medicine™ for Student Resilience” to implement structured exercise into students’ lives.

The study targets those who aren’t active or are stressed to help enhance their mental health and resilience, Carmen Swain, director in health and exercise science and principal investigator of the study, said.

“Our main mission is to try to impact mental health and college students, that’s our goal,” Swain said.

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The program is led by trained undergraduate students who work as research assistants or personal trainers. The fitness coaches meet weekly with student participants for nine weeks to do exercise sessions, Swain said.

Participants are required to wear a fitness tracker called a “WHOOP” that measures their health and fitness data throughout the program, Swain said.

“It measures a lot of your biometric data,” Swain said. “So, it measures your heart rate, your sleep and it’s pretty cool.”

The fitness tracker also helps researchers monitor participants’ stress levels to see if they are decreasing throughout the study, Jean-Pierre Khouzam, a second-year master’s student in kinesiology and research lead for the study, said.

“I like to call it a nicer Apple Watch,” Khouzam said. “Never take it off, you charge it on your wrist and it gives you a lot of insights. A lot more insights than just a normal Apple Watch would give you.”

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Researchers also conduct pre- and post-testing to measure the changes in the students’ physical fitness and mental health status, Swain said.

Part of the testing is having participants take surveys that score measures like depression and loneliness, Swain said.

“The goal of the program is to see if the physical fitness programming led by these peers impacts their scores on these surveys,” Swain said.

The research is especially relevant now because many Ohio State students are struggling with high levels of anxiety, depression and loneliness, Swain said.

“Mental health is a crisis, especially for college students,” Swain said.

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Many studies show that exercise can improve mental health, which is why the research study was developed, Khouzam said.

There are currently seven students participating in the study, and the goal is to have 20 participants by the end of the next semester, Khouzam said.

He hopes the undergraduate leads will gain valuable skills from the experience and see the impact they are making on others, Khouzam said.

“Hopefully they have an impactful experience to where they understand what research is about,” Khouzam said. “And then also they’re helping other people, which is huge in my eyes.”

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