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'We need to be really concerned': How fitness influencers are creating 'a false sense of the world' for young boys

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'We need to be really concerned': How fitness influencers are creating 'a false sense of the world' for young boys

“Alright dumba**, welcome to lesson two here at fat f*** university.”

So begins one of the countless fleshy blurs of locally-produced fitness content pumped algorithmically into the feeds of Australian Instagram, TikTok and Facebook users.

It’s the sort of engagement-baiting approach that yields viewers and followers — designed to push men out of some apparent masculine malaise and into retaking control of their body and masculinity, usually via paid workout programs, products or supplements. 

It’s also the type of content increasingly filtering into the phones of teenage boys.

Meme culture is a big part of fitness and gym content.(Supplied: Instagram)
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While there is a more developed conversation about idealised images on social media and body image pressures on young girls, experts say research is less advanced when it comes to boys.

“I think boys are now objectifying themselves like never before and we do need to be really concerned,” said Danielle Rowland, Head of Prevention at national eating disorder charity the Butterfly Foundation.

“The intensity of training advice, nutrition and misinformation is greater than ever.”

Feeds serving up different diet 

When Anthony Lee started high school in regional Victoria six years ago, social media had a different feel to it.

“In Year 7, it was just basically a way to keep up with your mates,” he said.

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Young man wearing white shirt stands in dappled light beneath tree with river and grassy banks in the backgrounf

Anthony Lee says social media came to mean something very different by the end of high school.(ABC News: Jeremy Story Carter)

By the time he finished Year 12 last year, the feeds of his classmates had changed. So too, the surrounding culture.

“There is a growing problem with men having that feed of perfect body content,” he said.

“There are people who will see influencers on social media and say, ‘I’ve got to have bigger arms, toned legs, I got to have calves the size of mountains’.”

Two screenshots of instagram posts featuring content by young men about going to the gym

Engaging with fitness content online will generally see a user receive more and more of that type of content.(Supplied: Instagram)
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Linger on one Instagram reel showing off a set of dumbbell exercises, and you’ll likely get five more videos zeroing in on how to get “boulder shoulders”, or some protein-heavy diet advice from a shirtless influencer.

Josh Ward travels to schools in Sydney and around regional NSW, hearing from young boys as part of his work as a facilitator for men’s mental health organisation Tomorrow Man.

“There’s been a huge jump in the last two to three years in the amount of boys opening up in workshops around their body,” he said. 

Man stands at front of classroom presenting to group of young boys seated on plastic chairs.

Tomorrow Man facilitator Josh Ward runs school workshops around ideas of masculinity and mental health.(Supplied: Josh Ward)

Mr Ward believes there’s no coincidence it’s occurred alongside a “big spike” in the amount of fitness and gym influencer content turning up in their feeds. 

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“If someone was in school walking around with a fitness mag in their pocket, bringing it out every recess or lunch, you’d think ‘that is some strange behaviour’. But that’s what [teenage boys] are celebrating now,” he said.

“The danger for young people is they don’t realise they’re actually the pioneer generation in terms of that exposure.

“In the last five years there’s been a crazy amount of fitness content, but that’s just what they’ve always been exposed to, so they don’t realise how strange it is.”

‘It creates a false sense of the world’

For many teenage boys on the path through puberty, working out in gyms has long represented an accelerated part of the journey into manhood.

Images of muscle-ripped celebrities and athletes serving as aesthetic inspiration, if not an unattainable physical ideal, is nothing new either. 

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A man rests with his hands on the floor of a gym, with dumbbells near him and a woman walking past.

Going to the gym can be an important and healthy part of puberty for teenage boys.(ABC News: John Gunn)

But it’s the nature of that exposure — the type of content and the saturation of it — that has experts concerned. 

“It’s that ‘in-your-face, all-the-time’ aspect of it,” said Associate Professor Ivanka Prichard from Flinders University.

“It’s seeing something on Instagram when we’re perhaps not in that frame of mind, making a comparison to this really fit person and have that influence the way we might feel about ourselves.

“We’re fed a whole range of things through those algorithms that we would never have had exposure to before and would never have sought out.”

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Two screenshots of instagram posts featuring content by young men about going to the gym

Experts report seeing digitally altered and AI-generated images in fitness content.(Supplied: Instagram)

Multiple experts the ABC spoke to reported seeing digitally-altered and even AI-generated images of supposedly naturally-fit bodies on social media.

Ms Prichard, a former fitness instructor whose research sits at the intersection of psychology, social media and exercise science, believes the constant barrage of perfectly sculpted bodies could destabilise the mental health of some teenage boys.

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I’m a strength coach – this exercise ‘looks easy’ but do it right, and you’ll have stronger obliques and better core stability

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I’m a strength coach – this exercise ‘looks easy’ but do it right, and you’ll have stronger obliques and better core stability

Heel touches are one of those exercises you look at and either think, ‘is that it?’ or ‘that looks nice and easy!’, depending on how much you enjoy core exercises. For those who’d rather avoid planks and crunches, this movement makes for a good alternative – and it can be done lying down.

This exercise targets the obliques, muscles that sit on the sides of our core and help stabilise the spine and support hip strength. Often underworked and underrated, these muscles are essential for everyday movements like bending down and twisting, which in turn may help prevent lower back pain.

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Teen attitudes to exercise shape fitness years later

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Teen attitudes to exercise shape fitness years later

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Teenagers who see exercise as fun, social and good for their health are significantly fitter by late adolescence than those driven by competition, pressure or fear of judgement, new research led by Flinders University shows.

Tracking more than 1,000 young people from age 14 to 17, researchers found early attitudes to physical activity strongly predict measurable aerobic fitness three years later.

The national study, using data from the long‑running Raine Study, was led by Flinders University in collaboration with the University of Notre Dame Australia, and has been published in Child: Care, Health and Development journal.

Researchers examined how teenagers’ beliefs about physical activity relate to aerobic fitness in late adolescence, measured using a standard laboratory cycling test at age 17.

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The findings show that intrinsic motivations – such as enjoying physical activity, feeling healthy, keeping fit and spending time with friends – consistently matter most between the ages of 14 and 17.

Teenagers who value these factors are significantly fitter at 17 than those motivated primarily by winning, external rewards or pressure from others.

Senior author Associate Professor Mandy Plumb, a clinical exercise physiologist at Flinders University, says the results underline the importance of understanding what genuinely motivates young people.

“When adolescents see physical activity as enjoyable, social and good for their health, they are more likely to develop lasting fitness into later adolescence,” says Associate Professor Plumb, who is based at Flinders’ Rural and Remote Health NT.

Participants reported both how important they believed different outcomes of physical activity were, and how likely they thought those outcomes were to occur, including enjoyment, health benefits and appearance.

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While most motivational factors remained relatively stable across adolescence, improving appearance was the only factor that increased in importance for both boys and girls by age 17.

Associate Professor Plumb says this reflects normal adolescent development.

“As teenagers get older, they become more aware of their bodies and how they are perceived by others, which is why appearance becomes more influential in later adolescence,” she says.

The study also identified clear gender differences in how motivation relates to fitness outcomes.

Boys tended to have higher aerobic fitness at 17 when motivated by competition, winning and external rewards.

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Girls, by contrast, were fitter when motivated by enjoyment, feeling healthy, weight control and supportive social environments.

Associate Professor Plumb says these findings show youth sport and physical activity programs need to be more targeted.

“One‑size‑fits‑all approaches don’t work, particularly for girls during adolescence,” she says.

The research also highlights the damaging impact of negative social experiences, especially for teenage girls.

Girls who believed others would make fun of them for being physically active were significantly less fit by age 17.

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“Fear of judgement can directly reduce participation in physical activity, leading to poorer long‑term fitness outcomes,” says Associate Professor Plumb.

Importantly, the study shows that attitudes formed in early adolescence influence later health outcomes – not just behaviour at the time.

“What teenagers believe about physical activity at 14 continues to shape their fitness several years later,” says Associate Professor Plumb.

The authors say the findings have clear implications for parents, schools, coaches and policymakers.

“Programs that prioritise fun, friendship and feeling healthy may be more effective than those focused on competition or performance alone,” says Associate Professor Plumb.

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“Reducing pressure, bullying and overly competitive environments could help more young people stay active throughout adolescence.”

The authors say that schools and community sports organisations are well placed to apply the findings to help reverse declining physical activity levels among teenagers.

The paper, Perceptions of the Likelihood and Importance of Physical Activity Outcomes at 14 Years Affects Physical Fitness at 17 Years by Amanda Timler, Paola Chivers, Helen Parker, Elizabeth Rose, Jocelyn Tan, Beth Hands and Mandy S. Plumb was published in Child: Care, Health and Development journal. DOI: 10.1111/cch.70276

Acknowledgements: The Raine Study Gen2-14 year follow-up received funding from NHMRC (Sly et al., ID 211912), NHMRC Program Grant (Stanley et al.,ID 003209) and The Raine Medical Research Foundation. The Raine Study Gen2-17 year follow-up was funded through a NHMRC Program Grant (Stanley et al., ID 353514).

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Monroe Center hosts Health and Fitness Day for Older Americans Month

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Monroe Center hosts Health and Fitness Day for Older Americans Month

The Monroe Center for Healthy Aging will mark Older Americans Month by hosting a Health and Fitness Day on May 27, according to a community announcement.

The event is designed to promote wellness, physical activity and a positive approach to aging, organizers said. Programming reflects the center’s philosophy that many factors influencing how people age — including nutrition, movement and mindset — are within individual control, according to the announcement.

Exercise classes and health screenings

The day begins with the Movin’ and Groovin’ exercise class at 9 a.m., followed by the EnhanceFitness class offered by the Monroe Family YMCA at 10 a.m.

Cholesterol checks will also be available, though space is limited and advance registration is required by calling 734‑241‑0404. Participants are asked to fast for eight hours before the screening, according to the announcement.

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Lunch and educational presentation

A complimentary lunch will be served at 11:30 a.m. Registration is required and can be completed by calling 734‑241‑0404.

Following lunch, Chris Boudrie will present a program titled “The Pay‑Offs of Moving Your Body.” The presentation will examine the health benefits of physical activity and include a head‑to‑toe movement routine, according to the announcement.

Boudrie is a retired biology and health sciences professor at Lourdes University in Sylvania, Ohio, and currently works part‑time with the Monroe County Library System, and has been associated with the Monroe Center for Healthy Aging since 1987, organizers said.

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This story was created by Dave DeMille, ddemille@gannett.com, with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.

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