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Fitness : Barry’s Bulks-up its MULO Brand | Street Fight

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Fitness : Barry’s Bulks-up its MULO Brand | Street Fight

The boutique fitness industry is having a moment.  And Barry’s (formerly Barry’s Boot Camp) is making moves to grow along with it.

With plans to quadruple its 48-location footprint by 2030, Barry’s offers a “unique blend of high-intensity (HIIT) cardio, strength training, music, and signature red lights,” according to a profile of the company CEO Joey Gonzalez, a former trainer.

The company was founded in 1998 in Los Angeles (West Hollywood) and became known as one of the first workout studios offering HIIT. The company rapidly expanded outside the U.S., opening locations in Norway (2011) and London (2013).

Following a third-party investment from North Castle Partners, the MULO (multi-location) brand expanded across the United States and Canada, adding Chicago, Dallas, San Francisco, Boston, Atlanta, Houston, Charlotte, Philadelphia, and Washington, D.C. They also opened locations in Toronto, Calgary, Milan, Stockholm, Sydney, and Dubai. LightBay Capital has also invested in the brand, which now generates about $100 million in annual revenue.

Like other fitness studios, Barry’s was hit hard by the pandemic but appears to be on the road to recovery. Virtual reality workouts are among the current exercise trends, posing a threat to traditional gyms and exercise studios. But Barry’s has leveraged technology to compete in the virtual exercise arena, offering a proprietary app to its members so that they can stay active at home or on the road.

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Like many fitness studios, the company sells branded and third-party merchandise to build additional revenue. Barry’s also recently partnered with Therabody to offer recovery solutions in its gyms. People are aware that stretching and healing muscles are critical aspects of a workout routine, and Barry’s team members will all be trained on how to assist with that using Therabody’s equipment.

Although boutique exercise studios and the entire fitness category are here to stay, on-trend workout routines can come and go. Over the next few months, we’ll cover some of the BOOM and BUST brands in the MULO work-out industry — from large-scale companies to smaller boutique storefronts. But some of the principles that seem to apply are:

  • Build a raving fan base to accelerate word-of-mouth
  • Diversify through technology (like Barry’s app), merch, and partnerships
  • Stay on top of trends and change up your routine (literally) to keep fans/members engaged and challenged
  • Utilize social media to build awareness continually. Fitness is a category that lends itself to imagery and video
  • Cultivate a loyal employee/trainer base. Entrepreneurial trainers will often spin off their own brands, so create a career path that involves autonomy and leadership skills

The global fitness industry is currently valued at $82B. Although the pandemic put a dent in the business, in-person fitness has made a comeback, and health-conscious consumers are back to the gym.

Brands like Barry’s are reinventing themselves and are building business muscle that will increase their chance of longevity and long-term results.

 

 

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Fitness

Clinicians Turn to Wearables to Prescribe Tailored Exercise Regimens – Innovation & Tech Today

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Clinicians Turn to Wearables to Prescribe Tailored Exercise Regimens – Innovation & Tech Today

Wearables for health are rapidly becoming a staple in everyday fitness and wellness regimes as more people turn to technology to enhance their lifestyles. These devices track your steps and monitor your heart rate. 

Now, health professionals use them to prescribe specific physical activities tailored to your personal health goals. This innovative approach offers a customized fitness plan directly from your wrist. It enables you to achieve optimal health results through scientifically backed recommendations.

The Growing Trend

Wearable devices are beyond popular — they revolutionize how people manage their health and fitness. In 2023, about 35% of women and 34% of men in the U.S. embraced these gadgets. They integrate them into their daily routines to track wellness and fitness metrics.

The magic happens when medical and fitness experts tap into this technology for customized exercise prescriptions. They use information from your device to design workouts that fit your specific health needs, turning raw data into actionable health advice.

This trend is only going to grow. Experts believe wearable technology to register a compound annual growth rate of 14.6% from 2023 to 2030. It’s the future of personal health management, putting the power of data on your wrist.

Benefits of Wearables for Health Care

Wearable technology provides patients and practitioners with powerful tools for monitoring and managing health. Here are its benefits that revolutionize how people approach wellness and disease prevention:

Motivation and Engagement

Wearables for health go beyond monitoring — they motivate users. Imagine getting real-time feedback and earning rewards as you meet your fitness goals. A study found that 83% of people felt more motivated to stay active when their wearables sent them cues. 

It transforms routine exercises into a fun and engaging game. This gamification makes sticking to your health goals rewards and enjoyable. It motivates you to have a healthier lifestyle with every achievement.

Personalization

Wearables allow you to have a fitness plan crafted down to the last detail. Your doctor can tailor exercise prescription guidelines to fit your unique health needs and goals. Whether aiming to lose weight, build strength, or improve heart health, these smart gadgets analyze your daily activity and physiological data to help you create a personalized workout schedule.

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This bespoke approach ensures that every sprint, squat, and stretch is optimized for your body’s requirements. It maximizes the effectiveness of your fitness efforts and keeps you on track toward your wellness objectives.

Data Tracking and Management

Wearables for health are like having a personal health assistant at your fingertips. They monitor vital signs such as body temperature, blood pressure, heart rate, and falls. This constant vigilance means they can catch significant changes in your health parameters. This allows timely interventions that can prevent complications.

Doctors can monitor patients’ conditions in real-time, adjusting treatments as needed. This level of ongoing observation helps manage chronic conditions more effectively. It also enhances overall health outcomes by informing patients and their healthcare team at every step.

Potential Drawbacks

While wearables for health offer significant benefits, they come with challenges users need to pay attention to. Here are the potential limits users must understand to navigate the complexities of this technology:

Privacy Concerns

One of the primary ethical concerns with wearable tech is how it collects and stores your data. While these devices gather detailed information about your health and activities, you can’t ignore the risks associated with data sharing and potential breaches. Understanding who has access to your data and how they protect it is essential.

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This awareness is crucial as, without robust security measures, sensitive information about your health could fall into the wrong hands. It could lead to privacy violations and potentially severe consequences. Being informed and vigilant about the privacy policies of your wearable device will help safeguard your personal information.

Dependence on Technology

Wearables for health are incredibly helpful, but there’s a risk in relying too heavily on them to manage your lifestyle. While these devices provide valuable insights and data, they are not a substitute for professional medical advice or the human touch of health care providers.

You must maintain a balanced perspective and use wearables as one of the many tools in your health arsenal. Remember, technology can support your lifestyle decisions but shouldn’t make them for you. Stay engaged with your overall health by combining the convenience of wearables with regular check-ups and consultations with healthcare professionals.

Accuracy and Reliability

Wearables for health are convenient for tracking your fitness and wellness metrics. However, it’s crucial to be aware of their limitations, especially regarding accuracy. A study has shown that the absolute error in data from these devices can be 30% higher during physical activity than when you are at rest.

This discrepancy means that while the trends and overall patterns can help you understand your health, the specific numbers might only sometimes be spot-on. Using this information as a general guide rather than an exact measure is wise. In addition, consulting with health professionals is always vital for precise health assessments and advice.

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Harnessing Technology for Better Health Outcomes

As you reflect on integrating technology into health and fitness, it’s clear wearable devices can be a significant part of your journey toward enhanced personal health management. These devices empower you to control your wellness in previously unimaginable ways. While they are not without drawbacks, the overall trajectory points toward a future where tech and health care are increasingly intertwined.

Explore how wearable tech might fit into your health routine and experiment with different devices to see which aligns best with your health goals and lifestyle.

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Exercise tips: Donkey kick, standing hamstring are best exercises for gluteal muscles

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Exercise tips: Donkey kick, standing hamstring are best exercises for gluteal muscles
Butt exercises for toned posterior: A strong and toned buttocks isn’t just about aesthetics, it’s a cornerstone of overall fitness and functionality. Whether you’re an athlete looking to enhance performance, someone seeking better posture and lower back support. Here are some combination of targeted exercises for more resilient butt.
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Heatwave health risks: Exercise and diet tips to beat fatigue, weakness in summer

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Heatwave health risks: Exercise and diet tips to beat fatigue, weakness in summer
Stay healthy in summer: If you often feel tired and sluggish, especially in hot weather, it’s clear that the heat is sapping your energy. But there’s a solution. By understanding why you feel this way and making some small lifestyle changes, you can beat the heat and stay energised all day.
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