Fitness
The Fitness Industry is Worth $22.4 Billion to the U.S. Economy, Says…
These numbers tell a compelling story in concise terms, explains Dunham.
“We use tables to show the importance of the industry and build
content points,” he said. “You’ve got five minutes in front of a
legislator to tell them what’s important. Everything comes from the
data, and all of that is available, but in the end, they want to know
the bottom line.”
The report provides state-by-state statistics, which is designed to
be utilized by Health & Fitness Association members when
communicating with local and state policymakers. These are valuable data
points for grassroots advocacy and networking with industry colleagues.
“Knowing where your allies are can help when there are public policy
or public affairs issues,” he said. “It’s always better to have friends
with you.”
More than 115 attendees from health clubs, studios, and suppliers are
participating in the fly-in, with many leaders hailing the new report.
“When I was hired by the board almost three years ago, one of my
goals was to be able to share real numbers about the value our industry
creates in this country,” said Health & Fitness Association
President & CEO Liz Clark. “This data makes that goal a reality.”
Highlights from the report show that the industry:
- Creates 432,942 direct jobs in the country.
- Pays $10.7 billion in direct wages.
- Pays $5.29 billion in federal taxes.
- Pays $5.35 billion in state and local taxes.
Also figuring into the totals were the contributions of industry
suppliers. According to the report, suppliers are responsible for
creating 60,625 U.S. jobs, paying $4 billion in wages.
In the coming weeks, the report will be available on the Health & Fitness Association website and Club Business International
magazine.
In addition to the JDA report, the Health & Fitness Association provided more statistics from its 2024 U.S. Health and Fitness Consumer Report, which will be released in four installments throughout the rest of the year. The report found that:
- The U.S has more than 72 million health club and studio members.
- The U.S has a higher percentage of active members of fitness facilities than any country other than Sweden.
- Americans pay an average of $59 per month for membership, and 41% of facility users pay $25 or less per month for membership.
“The data from this economic impact study and from our next Consumer Report
show just how important the health and fitness industry is to the
economy of the country as well as to the physical and mental health of
Americans,” Health & Fitness Association Vice President of
Government Affairs Mike Goscinski said. “This data is an essential part
of our campaign to educate Representatives, Senators, and their staff,
about the mental and physical health benefits of exercise—and of the
size and scope of the businesses where consumers exercise.”
The agenda for the historic 2024 Health & Fitness Association
Fly-in and Advocacy Summit, the first under the new association name,
includes education sessions on proposed legislation important to the
industry, including the Personal Health Investment Today (PHIT) Act, the
Cardiac Arrest Survival Act, and the AFFIM act, which promotes military
readiness and retention through community-based fitness initiatives. On
Wednesday, May 8, the 115 attendees will separate into 15 groups to
attend arranged meetings with members of Congress to discuss these bills
and other issues important to the industry.
Also scheduled at the two-day event is a briefing on current polling
for the upcoming presidential election; an Advocacy 101 session for
first timers; a session on the importance of youth fitness; and a
workout organized with members of Congress and their staff who are
participating in the Congressional Physical Activity Challenge
(sponsored by Myzone).
The Health & Fitness Association would like to thank the following sponsors of the 2024 Fly-in and Advocacy Summit.
Premier Level: ABC Fitness, Studio Grow, and Technogym
Industry Leader: Matrix Fitness
Advocate Level: Daxko, Myzone, and ROR Partners
Supporter Level: Alta Technology Group, ClubConnect,
DX Factor, EGYM, FitOn Health, NASM/AFAA, Precor, Tivity, Wellhub
(formerly Gympass), WellnessSpace Brands (formerly Hydromassage), and
Wexer
For more information, visit the 2024 Health and Fitness Fly-in and Advocacy page.
Fitness
Fitness coach debunks 8 ‘crazy’ exercise myths women still believe: From periods and workouts to weightlifting
Despite growing awareness around fitness and women’s health, several outdated exercise myths continue to persist. From misconceptions about strength training to beliefs surrounding periods, pregnancy and weight loss, many women still receive advice that isn’t backed by science. These myths can not only slow progress but also discourage women from prioritising their health and fitness. (Also read: Can eating too much protein be harmful? Experts explain why excess intake may do more harm than good )
Fitness coach Zoe recently addressed some of the most common misconceptions women continue to hear in a June 12 Instagram post titled, “craziest exercise myths women still hear.” Here’s what she had to say:
1. Periods mean complete bed rest
According to Zoe, menstruation does not mean you need to stop exercising altogether. “No. You can train. Just adjust intensity if needed,” she wrote, explaining that while energy levels may fluctuate during different phases of the menstrual cycle, movement and exercise can still be beneficial.
2. After marriage or kids, fitness is not important
Many women are often made to feel that fitness should take a back seat after major life changes such as marriage or motherhood. Zoe strongly disagrees. “That is exactly when it becomes more important,” she said, highlighting the need to maintain strength, mobility and overall health while navigating increased responsibilities.
3. A C-section means your core is gone forever
Recovering from a Caesarean delivery can be challenging, but Zoe says it doesn’t mean women should give up on rebuilding strength. “Wrong. It means you need rebuilding, not giving up,” she wrote, emphasising that gradual rehabilitation and proper training can help restore core function.
4. Walking around the house is enough exercise
While daily movement is important, Zoe points out that it isn’t the same as a structured workout. “No. That is movement, not full training,” she explained, noting that a balanced fitness routine should include strength, mobility and cardiovascular exercises.
5. Sweating more means more fat loss
Many people associate excessive sweating with effective fat burning, but Zoe says that’s a common misunderstanding. “No. It means you are hot,” she wrote. Sweat is the body’s cooling mechanism and does not necessarily reflect the number of calories burned or fat lost.
6. Running will ruin your uterus, boobs or joints
This long-standing myth often discourages women from running or high-impact activities. “No. Poor preparation and weak support is the issue,” Zoe said, stressing the importance of proper training, supportive gear and gradually building endurance.
7. Women should only do yoga, not weights
Strength training is still viewed by some as a male-dominated form of exercise, but Zoe believes women benefit greatly from lifting weights. “Women need strength too,” she wrote, highlighting how resistance training supports muscle mass, bone health, metabolism and overall fitness.
8. Carbs at night make you fat
Carbohydrates often get unfairly blamed for weight gain, especially when eaten in the evening. “No. Overeating does,” Zoe explained, pointing out that overall calorie intake and dietary patterns matter far more than the timing of carbohydrate consumption.
Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them.
Fitness
As cost of living bites, one of the things slipping may be fitness goals
For Hobart teacher Mary Holton, health means everything.
She started feeling the squeeze from cost-of-living pressures when fuel prices spiked again.
“Going out for just fitness alone was a bit much,”
she said.
Mary Holton says since joining the group, her fitness across the board has improved. (ABC News: Jake Grant)
Many Tasmanians are feeling cost-of-living pressures in a very physical way, with locals saying exercise routines are being dropped, health appointments delayed and wellbeing pushed to the bottom of the list as budgets tighten.
Ms Holton relies on multiple physiotherapy sessions each week, but says paid fitness classes simply are not an option.
“That costs … so to actually go to other classes as well, it’s out of my budget really.“
Ollie Mathewson conducts a free workout session. (ABC News: Jake Grant)
National data shows that almost half of Australians already fall short of minimum physical activity guidelines, and rising prices are making even basic care unaffordable for many.
Consultant clinical psychologist academic Kimberley Norris says this is exactly how unhealthy patterns begin.
“We tend to focus on the most stressful thing first … and health is one of those things we don’t think about until things go wrong,”
Professor Norris said.
Kimberley Norris says humans tend to focus on alleviating stress first and foremost, and warns de-prioritising health can become a cycle. (ABC News: Jake Grant)
For Ms Holton, going to a free workout group in her local community was a game-changer.
“Came down and absolutely loved it. It’s really nice to have a group and it just keeps growing,” she said.
Finding a free exercise group has drastically improved her health, as noted by her GP, and she is part of a growing trend.
Free exercise classes become a lifeline
At a community exercise class in South Arm, south-east of Hobart, the mood is upbeat, with laughter, movement, and a sense of relief.
Participation has more than doubled in the past year, with more than 100 Tasmanians now involved.
Trainer Ollie Mathewson said the surge was unmistakable.
“It’s free of charge for everybody … and over the last 12 months I’ve noticed a lot more people starting to come along,”
he said.
Ollie Mathewson says attendance at his classes has almost doubled over the past year. (ABC News: Jake Grant)
Across greater Hobart, free and low-cost alternatives are multiplying and include walking groups, community-run circuits, and morning and afternoon fitness meet-ups.
Tasmanians are increasingly organising their own solutions.
Mr Mathewson said connections drive outcomes.
“A lot of people talk about weight and strength, which are obviously insanely important, having other people there to push you single every week makes it a hundred times easier.“
Professor Norris said one’s health can be prioritised for free.
“What we know about health is, it’s more about sustainable wellbeing, it’s about quality of life,” she said.
“So rather than focusing on how much you can deadlift, how far you can run, it’s about how your life has improved and how close your life is to the way you want to live it.”
She said free options were vital because once people stop moving, it becomes harder to start again.
“If we develop routines in which health is not a priority, then we almost get stuck in this cycle of health always being last.“
Health appointments being delayed or dropped
For some Tasmanians, the financial pressure is forcing even tougher choices.
Amy Dakin says she can’t even think about getting a gym membership with all the other costs of living on her mind. (ABC News: Jake Grant)
Amy Dakin, who lives with a compromised immune system, often has no choice but to delay essential care.
“My health needs to be prioritised, but your bills come first, really,” she said.
Jordyn Rowbottom says she’s not the only one changing her hobbies to save on costs. (ABC News: Jake Grant)
Jordyn Rowbottom has seen the same pattern around her.
“People are being forced to cut what they can access,”
she said.
Professor Norris warns that these short-term decisions can create long-term harm, not just for individuals, but for the broader health system.
She said the combination of financial pressure and reduced physical activity would create a public health challenge.
Trainers adapting to shrinking budgets
Personal trainer Nickola Orr works with clients across different income levels, ages and needs.
She said affordability now shapes almost every program she designs.
“You want to make sure they can get as much help as they can within their price range,”
she said.
Nickola Orr is concerned about access to fitness and health services in the face of rising cost pressures. (ABC News: Jake Grant)
With the median individual spend on fitness in Tasmania sitting at almost $600 last year, Ms Orr said the warning signs were already visible.
“We’re going to see more results of long-term neglect; higher injuries, more need for mental health assistance. It’s going to snowball.”
Her concerns echo Professor Norris’s academic findings that once healthy routines break down, the consequences ripple for years.
“The changes are very small … while they add up over time, there is no immediate impact,”
Ms Orr said.
Calls for more free and low-cost options
Mr Mathewson hopes the success of free community classes will inspire governments and private operators to expand accessible fitness programs.
“More free options would be a great thing. There are a few now, but there should be more,” he said.
The Tasmanian government has said it will release its 20-year preventive health strategy this month, titled The Health Revolution.
A Department of Health spokesperson said the strategy “will address the broader social, economic, and environmental factors that influence health and wellbeing”.
“Specific issues about access to health services and programs are being considered through the Access to Health Services project, a Commonwealth-State partnership.
“The Health Revolution will complement that project by addressing the root causes of poor health and the underlying conditions to make it easier for Tasmanians to live well.“
Fitness
What If Moderate Exercise Isn’t Enough For Women In Midlife?
If you’ve been faithfully logging your 30 minutes of moderate exercise most days of the week, you’re getting the recommended weekly about of cardio. But a new study1 suggests that for women in midlife, that standard benchmark may not be moving the needle on cardiovascular fitness as much as we’ve assumed. Here’s what you need to know.
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