Connect with us

Business

Column: L.A.'s only Spanish-language children's bookstore will soon get más grande

Published

on

Column: L.A.'s only Spanish-language children's bookstore will soon get más grande

When Chiara Arroyo and Celene Navarrete decided to sell Spanish-language children’s books in 2012, they weren’t worried about customer demand.

As mothers with kids at Edison Language Academy in Santa Monica, they saw that the market for bilingual books for Latinos and non-Latinos alike was surging, especially as schools created dual immersion programs. As immigrants from Mexico and Spain, they knew that Spanish had been part of Southern California for over 250 years and wasn’t going to disappear anytime soon.

No, what made them fret was the eternal question Angelenos face:

LA Librería co-founder Celene Navarrete in her bookstore.

(Etienne Laurent / For The Times)

Advertisement

How do you make it in L.A.?

“It’s so easy to be invisible in this city,” Navarrete told me as we walked toward the back of LA Librería, the brick-and-mortar store she and Arroyo own and run. “It’s so spread out. Promotion is so hard. You have to go community to community, street by street.”

Navarrete and Arroyo knew that success wasn’t guaranteed even in a city with a long Spanish-language literary tradition, a megalopolis where the U.S. Census Bureau estimates that nearly 40% of households speak Spanish. They were preparing to launch in an era when bookstores were closing, Amazon was dominating online sales and the publishing industry was preparing to pivot from paper to digital.

The two were undeterred, however, because of a sense of obligation brought on by disgust. The few children’s books translated from English to Spanish that they could find were riddled with mistakes.

Advertisement

“In English, you don’t publish a book with errors,” Arroyo said. “In Spanish, [American publishers] don’t care. They think that the Spanish-speaking families don’t have money? There’s negative values associated with Spanish.”

“Such tremendous prejudices,” Navarrete added. “When we saw the reality,” opening a store “became a necessity.”

They started with an online bookstore and began to organize school book fairs across the U.S. Next came a tiny warehouse in West Adams that opened to the public in 2015. Soon followed community festivals, contracts with schools to provide bilingual books and increasing fame as one of the few Spanish-language children’s bookstores in the country — and one of the only Spanish-language bookstores in Los Angeles, period.

Two women stand between big shelves of books.

LA Librería co-founders Chiara Arroyo, left, and Celene Navarrete in the stockroom.

(Etienne Laurent / For The Times)

Advertisement

The COVID-19 pandemic nearly ended LA Librería, but Arroyo and Navarrete pulled through with the help of grants and the fact “that children went home with books to read,” according to Navarrete. The store has not only rebounded, but it’s also ready for the next stage of success.

I met Arroyo and Navarrete a few weeks ago at their new location: a long, single-story 4,400-square-foot building in Mid-City that’s double the size of LA Librería’s last spot and that they’ll officially debut in mid-June.

“We’ve asked ourselves if we were crazy many times,” Arroyo, 47, said with a laugh, then a look at Navarrete. They’re both gregarious but not grating and carry conversations with the grace and teamwork of Mookie Betts firing off a throw to Freddie Freeman.

Navarrete, 51, shook her head with a wide grin. “We don’t even believe what we have, because we’re so happy.”

Our tour began in the warehouse section, where 8,000 titles from across the Spanish-speaking world on all sorts of subjects rested in boxes and on huge steel racks better suited for tires. We spoke almost exclusively in Spanish, with me slipping into English a few times even though español was my first tongue. The two were sympathetic.

Advertisement
An overhead photo of stacks of books.

Books are displayed at LA Librería.

(Etienne Laurent / For The Times)

“The interest for bilingualism is here,” said Navarrete, who’s also a professor of coding and computer information systems management at Cal State Dominguez Hills. “It’s changing the importance of keeping Spanish that we need to work on.”

“People want to feel represented,” said Arroyo, a former film critic for Spanish and Mexican publications. “They don’t just ask, ‘Do you have books about Guatemala?’ They ask, ‘Do you have books from Guatemala?’ They want to see themselves.”

Of Spanish and Italian heritage, Arroyo grew up in Barcelona, Spain, where “in every corner, in small towns, there was a bookstore.” Navarrete, a native of the Mexican state of Aguascalientes, was raised in a household where books weren’t as common but were nevertheless treasured. When the two met, they were taken aback by the paucity of Spanish-language literature available in Los Angeles. Festivals and bookstores had come and gone over the decades, done in by lack of funding and the precarious business that is book selling in the digital age.

Advertisement
A woman half-lifts her left hand.

LA Librería co-founder Chiara Arroyo.

(Etienne Laurent / For The Times)

“Spanish has always lived here along English — all kinds of Spanish,” Navarrete said. “But most of what we could find was through Mexican eyes.”

We were now walking around LA Librería’s offices, which double as a packing area. Empty dollies and carts stood near two employees who readied books for delivery. Cool stuff was everywhere I looked. A compendium of Latin American folk tales. A young-adult version of radio legend Maria Hinojosa’s memoir. Picture books teaching Spanish speakers words in Nahuatl and Maya. Above us were giant papier-mâché heads of alebrijes — colorful Mexican folk art figurines — used at LA Librería’s recent appearance at the L.A. Times Festival of Books, where they hosted a signing for me.

“A book in Spanish in this city has a different meaning in this city,” Navarrete said. “A child learns to keep their parents’ language, or just learns it. For immigrant parents or grandparents, the books let them teach a new generation, but also let them remember.”

Advertisement

“It’s a mirror,” Arroyo said. “A portal.”

The two laughed at memories of the early days of LA Librería: How the warehouse began in their homes and moved to their first storefront. How demand soon exceeded supply. How customers quickly asked for readings as well.

“You know Charlie Chaplin?” Arroyo said. “Our first place was like that. We pull this, we move that, and our kitchen turned into a reading space, just like that!”

That won’t be a challenge at LA Librería’s new spot. The tour ended at the front of the store. Wooden planks and plywood sheets waited to be transformed into bookshelves. A glass-encased conference room the two jokingly call “the Fishbowl” will serve as a community gathering space for workshops.

Books in a box.

(Etienne Laurent / For The Times)

Advertisement

Once the store opens, it’s time to work on more dreams. Deepening their relationships with L.A.’s other non-English bookstores. Their own publishing house. Expanding the Los Angeles Libros Festival, a bilingual fair they co-founded. Selling more adult books in Spanish.

“We have the kids’ world controlled, but we don’t know the adult world,” Navarrete said. “But pasito a pasito” — little step by little step.

She smiled. “The kids who bought our first books are now in college.”

Arroyo nodded. “Our spouses say we have the stars aligned for us. Maybe they’re right!”

Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Business

Food 4 Less workers in California vote to authorize strike

Published

on

Food 4 Less workers in California vote to authorize strike

Nearly 6,000 workers at Food 4 Less locations across California this week voted to authorize a strike if Kroger, the grocery chain’s owner, continues with what they say are labor violations during ongoing contract talks.

The vote comes after the union, United Food and Commercial Workers, filed multiple claims of unfair labor practices with the National Labor Relations Board in late May. The union has accused Food 4 Less managers of undermining negotiations, surveilling and discriminating against union members, and trying to prevent employees from participating in union activity.

After a five-day voting period ended Friday, union officials announced workers had “overwhelmingly” voted to approve a potential strike. They declined to disclose how many workers had voted in favor and against the authorization.

“Food 4 Less executives have decided to resort to unlawful tactics instead of following federal labor law and treating the bargaining process with the respect and seriousness that it deserves,” the union said in a statement after the vote. “Food 4 Less is trying to intimidate, bully, and strong-arm us into accepting a contract that is less than what we deserve and far less than what their parent company, Kroger, offers to other union grocery workers in the area.”

Advertisement

A spokesperson for Food 4 Less criticized the union’s decision to seek the strike authorization, saying, “It remains our goal to put more money in our associates’ pockets.”

“We’ve remained committed to negotiating in good faith. From the start, our focus has been on reaching an agreement that benefits our hardworking and dedicated associates,” said Salvador Ramirez, corporate affairs manager at Food 4 Less/Foods Co. “We are deeply disappointed that UFCW Southern California chose to leave the bargaining table before contract expiration, rather than working together to prioritize the needs of their members.”

The mandate gives the union’s bargaining committee more leverage at the negotiating table as Food 4 Less officials know the union could call for employees to walk off the job at any time.

Negotiations over a new contract began nearly three months ago and soon became tense, said Kathy Finn, president of UFCW Local 770, which represents grocery workers in Ventura, Santa Barbara and San Luis Obispo counties and is one of seven union locals involved in the negotiations.

The union locals last negotiated a contract with Food 4 Less in 2021; that contract expired on June 8.

Advertisement

The union has no plans to strike imminently and is preparing for negotiations to resume Monday, Finn said.

Food 4 Less workers are pushing for pay parity with their counterparts at Ralphs. Kroger owns about 300 Ralphs and Food 4 Less stores in the state.

Clerks at Food 4 Less who check groceries and stock shelves make about $4 less in hourly wages than those with the same jobs at Ralphs. That’s in part because the company classifies its Ralphs locations as supermarkets while treating Food 4 Less stores as warehouse stores.

But workers and union leaders, who say there is little meaningful difference between the two chains, also allege a racial element to the pay inequalities. Food 4 Less stores tend to be in lower-income Black and brown communities, while Ralphs generally are located in whiter and wealthier areas, the union says. When asked about the allegation, Food 4 Less representatives declined to comment.

The company’s latest proposal offers an hourly rate increase of about a $1 each year over the course of the contract, amounting to a total boost of $3.25. The union is pushing for about double that increase.

Advertisement

In a statement about the company’s proposal, which was sent to workers Monday, Bryan Kaltenbach, president of Food 4 Less, said, “Hardworking and dedicated associates are the heartbeat of our company, and our goal is to continue to provide market-competitive wages and benefits that we know are so important to our associates and their families.”

Friday afternoon outside a Food 4 Less in Westlake, workers gathered around a table set up to cast their votes.

Jeanne Coleman, a cashier at the Westlake store, voted to approve a strike. She said that besides pay parity with Ralphs, she’s concerned about understaffing. At night, there might be just two cashiers on duty to field the rush of customers that come in to shop after work. Customers waiting in line will begin making calls asking the store to open up another station, she said.

“It’s ridiculous, the issues we have to deal with, but they don’t want to pay us,” Coleman said.

When the union announced it would hold a strike authorization vote, the company began posting notices to hire temporary workers at rates higher than many workers are currently paid, said Tyrone Severe, a cashier at the Westlake store.

Advertisement

“They are trying to hire nonunion workers and pay them more, instead of just negotiating with us,” Severe said. “We think that sucks.”

Members of the union’s bargaining committee accused the company of bargaining in bad faith. For example, during bargaining sessions scheduled for three consecutive days last week, the company’s negotiators showed up late and would leave the negotiation table for hours at a time, workers said.

Visits by Kaltenbach to various stores in recent weeks struck workers as an intimidation tactic.

Christopher Watkins, 24, a meat cutter at a Food 4 Less store in Inglewood, said he’s previously seen the president visit his store about twice a year, but in recent weeks he’s seen him about four times.

Food 4 Less did not provide comment in response to specific questions about worker claims of intimidation and treatment at the bargaining table.

Advertisement
Continue Reading

Business

Now bankrupt, MedMen owes millions to other companies. Meet the cannabis CEO who called them out

Published

on

Now bankrupt, MedMen owes millions to other companies. Meet the cannabis CEO who called them out

For a long time, Olivia Alexander defended MedMen.

Despite the pushback she got for partnering with the cannabis chain that some worried would box out smaller brands, Alexander — who founded Kush Queen, which sells cannabis-infused bath bombs and personal lubricant — valued the retailer’s dedication to stocking shelves with products from small, women-owned lines.

“Even though they’re a big company, they support small brands,” she recalled telling people. “They’re good for our industry.”

Now she thinks the opposite.

Advertisement

In March, the retailer that had been valued at more than $1.5 billion when it went public on the Canadian stock exchange six years ago was deep into a cataclysmic downfall. A few weeks later, the company filed for bankruptcy protection in Canada, disclosing it had more than $400 million in liabilities. In Los Angeles County, meanwhile, a Superior Court judge has appointed an attorney to oversee the liquidation of the company’s California subsidiary.

MedMen owes money to not only big legal, accounting and real estate firms, but also vendors such as Alexander who supplied the retailer with products that filled its shelves.

Fed up with what she said had become an open secret in the industry, Alexander fired off a LinkedIn post at the end of last year accusing MedMen of failing to pay a $1,560 invoice for merchandise she’d delivered to them. More than a 100 people commented, including several other entrepreneurs, who said the retail chain owed them money too — often thousands of dollars.

MedMen’s fall has highlighted larger systemic struggles producers such as Alexander face as they try to operate in California’s legal cannabis marketplace. The Times spoke with Alexander about MedMen and the cannabis industry at large. The interview has been edited for brevity and clarity.

Tell me a bit about your company. And how did you start working with MedMen?

Advertisement

I started Kush Queen in 2015. We make a little bit of everything, and we have been working with MedMen almost since the beginning. I really believed, along the way, that we were all part of what I wanted the industry to be, which is diverse and equitable and vibrant.

When did things start to go sour?

I moved to a new distribution company and they were like, “We can’t sell to MedMen. Everyone says they’re going under any minute now.” This was the summer of 2023. But I really thought what everyone else thought, which was that they were too big to fail. So I fought with my distribution partner to deliver these orders and then, of course, they stopped paying.

I went on LinkedIn and wrote the post. And I was inundated — and this is the part that breaks my heart — with messages from tons of brands saying, “Oh yeah, they owe me money.” My LinkedIn DMs are a graveyard of people owed money by MedMen.

MedMen was so afraid of me and the pettiness and my vitriol that they overnighted us a check. They did close out their measly $1,500 invoice with us and I truly believe I was the last person to get paid by them.

Advertisement

How long after your post did they send you a check?

Within two weeks. I posted a follow-up that said, “Look, I’ve been paid, but all these people haven’t.”

What can unpaid invoices mean, especially for smaller companies?

It means they go under or they have to lay people off. If people think it’s bad now, it’s just going to get worse. Everyone is surviving on debt. MedMen was paying a ton of freelance writers to turn out blogs and articles. These are the people that are the most tragic collateral damage of what’s happening.

Can you speak more broadly about the challenges of running a legal cannabis company in California right now?

Advertisement

Like, “How do I do it without crying?” Yeah, it’s tragic. It’s impossible for anyone to make enough money on legal cannabis right now. If I was operating only in the California market, I wouldn’t have enough money to pay my own bills. It’s a loser’s game. The taxes are insane, which is then causing everyone to go to the underground market. The state of California has failed us.

How would you sum up the current state of the industry in one word?

Apocalyptic.

Last month, the Department of Justice formally moved to reclassify marijuana into a category of less regulated substances, a step many in the industry hope could eventually make it easier for cannabis retailers.

Will rescheduling positively affect our industry? Maybe, we don’t know yet. But cannabis and California — there are no two things that go together better. This is our thing and we should be leaps and bounds ahead of every other market. But it’s just been decimated.

Advertisement
Continue Reading

Business

Heading to a Disney theme park? More attendees are going into debt for the trip, survey says

Published

on

Heading to a Disney theme park? More attendees are going into debt for the trip, survey says

With inflation and rising theme park costs, more Disney park visitors are going into debt to pay for their trips, according to a recent survey.

Twenty-four percent of Disney theme park attendees have taken on debt for a trip, up from 18% in 2022, concluded a survey by financial firm Lending Tree, which queried about 2,000 people last month. That number goes up to 45% for parents with children under 18.

On average, parents with young children took on $1,983 in Disney-related debt, the survey found. Concessions were the biggest source of higher-than-expected spending, followed by general transportation costs and accommodations.

But many of those parents were willing to borrow money to finance their Disney trips — 59% of those who went into debt for their trips said they had “no regrets.”

“For so many parents, taking their kids to Disney is a rite of passage, something they remember fondly from their youth and want to experience with their kids,” LendingTree chief credit analyst Matt Schulz said in a statement. “Because of those feelings, they’re often willing to take on debt to get there.”

Advertisement

The survey did not specify which parks respondents visited, whether in the U.S. or international. Lending Tree’s definition of “debt” includes credit card debt, personal loans, borrowing against one’s home and debt that incurs interest.

A Disney representative was not immediately available for comment.

Disneyland Resort in Anaheim began using a demand pricing system in 2016 that reduces the prices on low-demand days and increases them on high-demand days. The price for a one-day, one-park ticket can range from $104 to $194, though the minimum price can decrease to $83 a day as part of a multi-day, weekday ticket package.

Disney fans have groused about ticket price increases, including more paid add-ons that were previously free.

Last year, Walt Disney Co. Chief Executive Bob Iger admitted that the Burbank entertainment giant was “a little bit too aggressive about some of our pricing” in its zeal to increase profits. The company then expanded the number of lower-priced days and restored some of the free add-ons.

Advertisement

The company’s so-called “experiences” division, which is heavily anchored by its theme park empire, brought in about 70% of Disney’s operating income last year. Disney is now embarking on a plan to invest $60 billion over 10 years into that division, including heavy spending in its theme parks.

Continue Reading

Trending