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How Jason Alexander's 'Fiddler on the Roof' became profitable well before opening night

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How Jason Alexander's 'Fiddler on the Roof' became profitable well before opening night

“Am I still capable of this?”

Jason Alexander has been asking himself this very question while preparing to star in “Fiddler on the Roof” at La Mirada Theatre for the Performing Arts — his first stage musical role in decades.

“I’m 65 years old, playing a character that, if you crunch the math, should be about 40,” he told The Times of taking on Tevye, the show’s devout dairyman. “It’s exponentially harder for me now. I can’t dance the way I used to and my best scampering days may be behind me. I’ve had to assess whether or not I could realistically convey this character’s energy and vitality, and really do the role justice.”

Producers are counting on him to do so, and are pulling out all the stops in the meantime. Running through Dec. 1, the ambitious southeast Los Angeles County production features a rich three-dimensional set, a 34-actor cast performing re-creations of Jerome Robbins’ 1964 choreography and a 19-piece orchestra playing Don Walker’s original orchestrations. Already, it’s all paid off: Eleven days before the first performance, the show broke even, setting records for the theater’s season subscriptions and single-ticket sales — a rare return in today’s regional theater landscape.

Jason Alexander stars as Tevye in a revival of “Fiddler on the Roof” at La Mirada Theatre for the Performing Arts.

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(Jason Niedle)

La Mirada Theatre’s “Fiddler” is already in the black partly, of course, because of Alexander’s star power. Playing the protagonist of the beloved musical has been a lifelong dream for the actor, who’s spent his post-”Seinfeld” days directing and performing in stage shows. The closest he’d previously gotten to doing so were the brief talks to replace Danny Burstein in the fifth Broadway revival of the Joseph Stein/Jerry Bock/Sheldon Harnick musical, based on Sholem Aleichem stories about a Jewish milkman’s family, faith and community.

“It’s like it was written for him, and he’s bringing all kinds of colors that I don’t think any other Tevye has ever brought to the piece,” said director Lonny Price of Alexander. The two first met as part of the original Broadway cast of “Merrily We Roll Along” in 1981. “People will expect him to be funny in this, which he is, and he’s always been a great singer and dancer. But I think the thing people will take away from this is his range, and his real skill as a dramatic actor. In this role, he’s as equally moving as he is funny.”

This “Fiddler” staging is a return to its original form at Alexander’s request, albeit a costly one. “I love the piece so much, and I wanted the full flavor bouquet of what was intended, and I was concerned that anybody who said they wanted to do it was going to do it on the cheap,” he said.

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For example, “It’s so hard these days with the economics of theater to get a large company of actors onstage, but I knew that if you tried to do this with less than, say, 30 people, you can’t fill out the stage enough to present a community. But our producers are wonderful, they’ve said yes to everything we’ve asked for.”

While the production is one of the most expensive shows ever staged at La Mirada Theatre, it is also the fastest in the theater’s history to break even and begin turning a profit. It boosted season subscriptions 22% to a new high, and set a new record for a single day’s ticket sales. Altogether, an estimated 29,000 people will attend the production, with 21% of ticket buyers being first-time patrons.

But the production — and its profits — are possible only because of the theater’s unique business model: La Mirada Theatre is the rare regional theater that’s municipally owned and operated, with the city of La Mirada commissioning the initial transformation of an obsolete movie house and continuing to pay its ongoing production costs, thanks to taxes, ticket sales and additional revenue streams like venue rentals.

A group of men, mostly standing, lifting mugs in a toast

Jason Alexander, far right, and the cast of “Fiddler on the Roof.”

(Jason Niedle)

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“In addition to paying for the venue itself and the entire staff, the city also provides funding for everything in the theater — the actors, the royalties, the musicians in the pit, the props they’re carrying, the microphones on their heads, down to the flowers in the lobby and the ticket stock you’re holding,” explained producing artistic director BT McNicholl.

“Of course, we do have people who donate, but that’s not the bulk of the support,” he continued. With no board of directors to please or annual donor gala to host, it allows you to really focus on the patrons, McNicholl said. “Ultimately, this is the city saying the arts is a public service, and it’s enriching not just the city of La Mirada and its residents but all those in the surrounding Southern California cities that we’re serving as well.”

McCoy Rigby Entertainment — which repeatedly brought Cathy Rigby and “Peter Pan” to Broadway and on the road, and is transferring a “Mystic Pizza” musical to New Jersey’s Paper Mill Playhouse next year — has been hired to stage La Mirada Theatre’s seasons for 31 years and counting. “There’s no having to raise 50% or 60% of our nut through donations and corporate sponsorships,” said executive producer Tom McCoy, “which, in the world of regional theater, is quite remarkable.”

“It’s such a gift to those of us who love the theater — my God, it’s the difference between life and death,” said Alexander of the theater’s operations. His own former theater company, Reprise, operated on a subscriber model, and the base of financial support to sustain it dried up, he said. But at La Mirada Theatre, the community is willing to sign the deficit check.

“They’re saying, ‘We don’t expect you to end the season in profit, just serve the community and make sure they feel like their tax dollars have gone to something worthwhile,’” Alexander said. “I wish that communities everywhere had the benefit of this kind of a funding model. I’m sure it would pay benefits back to the community in triplicate, especially in the areas around the country that are generally underserved in the arts.”

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Jason Alexander and Alanna J. Smith in costume onstage in "Fiddler on the Roof"

Jason Alexander and Alanna J. Smith in “Fiddler on the Roof.”

(Jason Niedle)

This star-led “Fiddler” came to be because Alexander mentioned his interest in Tevye in a 2022 interview — an article McNicholl shared with producers McCoy and Rigby, the latter of whom worked with him in a 2008 production of “Li’l Abner.” To be turning a profit well before opening night “is encouraging,” said Price, “especially when you ask for something you need, you know that you’re not going to be hurting the theater to get it for you in order to put on the show you want their audiences to see.”

McCoy told The Times that he’s requested production rights to “Fiddler” for a possible sixth Broadway revival. But that transfer is not necessarily Alexander’s goal. In fact, he hopes his turn as Tevye is a reminder to other actors to prioritize productions beyond the Great White Way, or even the immediate city of L.A.

“I will tell you: My manager was not excited about the idea of me doing this role in La Mirada,” he said. “She went, ‘Why are you doing this in La Mirada?’ And I said, ‘Why wouldn’t I do it in La Mirada?’

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“To be on Broadway and have a Broadway audience, that’s very exciting — as far as the commercial theater in America goes, that’s our heaven, that’s mecca,” he continued. “But there are audiences that can never get to New York; there are audiences that can’t get to Los Angeles. The idea that they are any less deserving than any other audience? An audience is an audience, and if there’s an audience who wants to see it, and there’s a theater that will invest in it and do it well, it’s worth doing.”

Four men dance in traditional Russian style as other actors watch in "Fiddler on the Roof"

“Fiddler on the Roof” at La Mirada Theatre for the Performing Arts.

(Jason Niedle)

‘Fiddler on the Roof’

Where: La Mirada Theatre for the Performing Arts, 14900 La Mirada Blvd., La Mirada

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When: 7:30 p.m. Thursday, 8 p.m. Friday, 2 and 8 p.m. Saturday, 1:30 and 6:30 p.m. Sunday; ends Dec. 1.

Tickets: $46 and up

Info: (562) 944-9801, lamiradatheatre.com

Running time: 2 hours, 50 minutes (one intermission)

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Movie Reviews

Better Man (2024) – Movie Review

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Better Man (2024) – Movie Review

Better Man, 2024.

Directed by Michael Gracey.
Starring Robbie Williams, Jonno Davies, Steve Pemberton, Damon Herriman, Raechelle Banno, Alison Steadman, Kate Mulvany, Frazer Hadfield, Tom Budge, Anthony Hayes, Jake Simmance, Jesse Hyde, Liam Head, Chase Vollenweider, Rose Flanagan, Jack Sherran, Karina Banno, Asmara Feik, Leo Harvey-Elledge, Elyssia Koulouris, Frazer Hadfield, Chris Gun, Ben Hall, Kaela Daffara, and Chase Vollenweider.

SYNOPSIS:

Follow Robbie Williams’ journey from childhood, to being the youngest member of chart-topping boyband Take That, through to his unparalleled achievements as a record-breaking solo artist – all the while confronting the challenges that stratospheric fame and success can bring.

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During a conversation exploring the possibility of a biopic, British popstar Robbie Williams told well-regarded musical director Michael Gracey that he saw himself as a monkey performing for others. That became the window into telling the story of this singer/songwriter with Better Man, a film that, as the title implies, also shows that Robbie Williams is self-aware of his flaws, mistakes, and shortcomings without being afraid to put them front and center. Yes, rather than go through the arduous casting process, Michael Gracey ran with that comment literally, making the creative choice to have the pop star played by a CGI monkey (voiced by Jonno Davies, with Robbie Williams lending his vocals.)

It’s a smart move to roll a short clip of subject and filmmaker conversing before the film starts proper, not just because other parts of the world might not be familiar with Robbie Williamss music (consistently accidentally reading it as a biopic about musician Robin Williams if you’re anything like me), but also since this is such a bold concept for a biopic that it’s helpful to get an idea of what this man looks like and the personality he puts out there before it’s all monkey business.

Going one step further, this turns out to not fall into the trappings of a flailing gimmick but ties into themes of pressures of the music industry, fame causing stunted behavior, family drama, and an unflinching portrayal of self that doesn’t smooth over any rough edges. Better Man is an invigorating biopic; a shot of adrenaline to the most overplayed, clichéd genre. After this, no one should be allowed to make biopics (at least ones about musicians) unless they have an equally creative angle or some compelling X factor behind it. Simply put, this film puts most recent offerings from the genre to shame, especially the ones that get trotted out at the end of every year as familiar awards bait.

Even though the life trajectory and story beats aren’t anything new to anyone who has ever seen a biopic about a musician before, it gets to be told with boundless imagination, typically coming from several dazzling musical sequences. Not only are they dynamic in presentation (whether it be jubilantly unfolding across the streets of London or something more melancholy regarding fatherly abandonment), but they are sometimes highwire concepts themselves; Better Man has one of the most thrilling, fantastically clever, visually stunning, and exciting takes on battling one’s demons.

The characters (including Robbie’s family, friends, lover, hell, and even Oasis) don’t interact or react to Robbie Williams as a monkey. It’s a visual treat for us (this film would fall apart without the astonishingly expressive technical wizardry from Weta, who already have proven themselves as outstanding in this field when it comes to the recent Planet of the Apes movies) but another personal, self-deprecating, honest interpretation of how Robbie saw himself during these life stages. Initially, this feels like it will end up as a missed opportunity for further creativity or humor. One of the more surprising elements here is that the filmmakers (with Michael Gracey co-writing alongside Oliver Cole and Simon Gleeson) are playing this material straight and not going for laughs. That confidence pays off, allowing a maximalist, melodramatic side to come out with sincere, absorbing emotional heft.

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That story follows a standard rise and fall structure, with Robbie Williams finding inspiration from his initially supportive singing father (Steve Pemberton), exhibiting a relatable drive to make his grandmother (Alison Steadman proud, getting his start in boy band Take That before his insecurities and worsening substance abuse and egocentric behavior gets him kicked out, stumbling into a rocky relationship with Nicole Appleton (Raechelle Banno), and then not only finding the courage to put some meaningful lyrics out into the world through a successful solo career but managing the anxieties that come with performing in front of humongous crowds while constantly struggling with drug addiction. 

Some of those aspects feel glossed over and aren’t as explored as they possibly could have been (the film is already 135 minutes, but some of it is given a broad strokes treatment), but it’s affecting anyway due to the creativity, artistry, musical numbers, and blunt honesty enhancing those character dynamics. Better Man is a biopic that starts with a confessional about being a narcissist and having a punchable face and ends up somewhere beautifully moving that perfectly captures the essence of that title. There is also a healthy dose of Frank Sinatra here, given that he was a major source of inspiration for Robbie Williams, so let’s say he and Michael Gracey did this biopic their way, and the result is something no one should want any other way.

Flickering Myth Rating – Film: ★ ★ ★ ★ / Movie: ★ ★ ★ ★

Robert Kojder is a member of the Chicago Film Critics Association and the Critics Choice Association. He is also the Flickering Myth Reviews Editor. Check here for new reviews, follow my Twitter or Letterboxd, or email me at MetalGearSolid719@gmail.com

https://www.youtube.com/watch?v=embed/playlist

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A sultry scene shifts in 'The Brutalist'

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A sultry scene shifts in 'The Brutalist'

The architectural wonder of writer-director Brady Corbet’s 215-minute postwar immigrant epic “The Brutalist” astonishes onscreen. The ambitious spectacle, which follows László Toth (Adrien Brody) chasing his American Dream, only to be upended by a tycoon (Guy Pearce), was captured on VistaVision for its visceral widescreen imagery. The striking photography from cinematographer Lol Crawley suggests themes of modernity versus classicism — the waters of the Statue of Liberty, the majestic quarries of Carrara, Italy — but a sensual magnetism seeps into the visual style as well. Its full extent is on display during an underground party where László drinks and dances with a woman (Dóra Sztarenki). Filming in Budapest, Crawley minimally lighted the moody moment, which reverberates with a sultry version of “You Are My Destiny.” The camera drifts, hinting to an ominous figure looking from above. “What’s wonderful about that scene is that we start on the woman’s legs as she walks in, and then she has this flirtatious dance with Laszlo,” Crawley says. “It’s all handheld, shot in an almost documentary way to give the actors freedom in the space. So it’s this real gentle balance, which in many ways was wonderful and liberating.” It’s a gentle moment that soon turns brutal.

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Movie Review | 'Nosferatu'

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Movie Review | 'Nosferatu'

Robert Eggers’s take on the 1922 F.W. Murnau film “Nosferatu: A Symphony of Horror” has long been a passion project for the director, in various stages of development since he broke out with 2015’s “The Witch.” Now that the film has finally made its way to screens, Eggers has the opportunity to shine. And like any of his films, “Nosferatu” has mood and style to spare.

Eggers’s movies always have great attention to detail, but sometimes the style can outweigh the story and “Nosferatu” is no different. “The Witch” was about setting a moody atmosphere and “The Northman” was about showing off the muscularity in his filmmaking and in between he made arguably his best movie, “The Lighthouse,” which is a bizarre, fever dream kind of experience.

In the first frames of “Nosferatu,” Ellen (Lily-Rose Depp) emerges from the shadows with tears running down her face. She is calling out to something, but nothing is there. What is making her body move in such unpleasant ways? Who is the mysterious voice calling out to her? From the shadows emerges a silhouette of Count Orlok (Bill Skarsgård), who is haunting Ellen.



Years later, Ellen is in a relationship with Thomas (Nicholas Hoult, who is having a busy year between “Nosferatu,” “Juror #2” and “The Order”). Thomas is heading to Transylvania to meet with Count Orlock, foreshadowing a great deal of dread in the movie. Back home,  Ellen is not doing well, constantly haunted by the looming presence of Count Orlock, who will not let her know peace.

Not only does Count Orlock hang over Ellen’s life, but his existence hangs over the entire movie. Eggers effectively uses the character sparingly, shooting him in shadows and only revealing his face every so often. It’s best to go into the movie surprised by the design, because Eggers certainly doesn’t settle for recreating the well-established imagery from the original film. Skarsgård, who is becoming a horror film regular, is nowhere to be found in his performance, completely disappearing behind the character.

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Depp delivers the strongest performance of her young career, as she is required to run the gauntlet of emotional and physical pain. Her suffering helps bring some emotion to the movie, which can occasionally feel cold and distant in service of emphasizing the film’s craft. Individual moments of dread feel palpable, but the movie goes through plodding stretches (including with superfluous characters played by Aaron Taylor-Johnson and Emma Corrin; Eggers regular Willem Dafoe also plays a role), where the emotionality of Depp’s performance and the grim appearance of Skarsgård become sorely missed.

Even when the movie is choppy, it’s hard to not get lost in the impeccability of the craft. Egger and cinematographer Jarin Blaschke partially use natural lighting to establish the mood, while production designer Craig Lathrop transports viewers to 1838 Germany. Getting lost in the world of “Nosferatu” isn’t hard — though sometimes being moved by it as a whole is a tough task.

“Nosferatu” is currently playing in theaters.

Matt Passantino is a contributor to CITY.






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