Connect with us

Entertainment

How Jason Alexander's 'Fiddler on the Roof' became profitable well before opening night

Published

on

How Jason Alexander's 'Fiddler on the Roof' became profitable well before opening night

“Am I still capable of this?”

Jason Alexander has been asking himself this very question while preparing to star in “Fiddler on the Roof” at La Mirada Theatre for the Performing Arts — his first stage musical role in decades.

“I’m 65 years old, playing a character that, if you crunch the math, should be about 40,” he told The Times of taking on Tevye, the show’s devout dairyman. “It’s exponentially harder for me now. I can’t dance the way I used to and my best scampering days may be behind me. I’ve had to assess whether or not I could realistically convey this character’s energy and vitality, and really do the role justice.”

Producers are counting on him to do so, and are pulling out all the stops in the meantime. Running through Dec. 1, the ambitious southeast Los Angeles County production features a rich three-dimensional set, a 34-actor cast performing re-creations of Jerome Robbins’ 1964 choreography and a 19-piece orchestra playing Don Walker’s original orchestrations. Already, it’s all paid off: Eleven days before the first performance, the show broke even, setting records for the theater’s season subscriptions and single-ticket sales — a rare return in today’s regional theater landscape.

Jason Alexander stars as Tevye in a revival of “Fiddler on the Roof” at La Mirada Theatre for the Performing Arts.

Advertisement

(Jason Niedle)

La Mirada Theatre’s “Fiddler” is already in the black partly, of course, because of Alexander’s star power. Playing the protagonist of the beloved musical has been a lifelong dream for the actor, who’s spent his post-”Seinfeld” days directing and performing in stage shows. The closest he’d previously gotten to doing so were the brief talks to replace Danny Burstein in the fifth Broadway revival of the Joseph Stein/Jerry Bock/Sheldon Harnick musical, based on Sholem Aleichem stories about a Jewish milkman’s family, faith and community.

“It’s like it was written for him, and he’s bringing all kinds of colors that I don’t think any other Tevye has ever brought to the piece,” said director Lonny Price of Alexander. The two first met as part of the original Broadway cast of “Merrily We Roll Along” in 1981. “People will expect him to be funny in this, which he is, and he’s always been a great singer and dancer. But I think the thing people will take away from this is his range, and his real skill as a dramatic actor. In this role, he’s as equally moving as he is funny.”

This “Fiddler” staging is a return to its original form at Alexander’s request, albeit a costly one. “I love the piece so much, and I wanted the full flavor bouquet of what was intended, and I was concerned that anybody who said they wanted to do it was going to do it on the cheap,” he said.

Advertisement

For example, “It’s so hard these days with the economics of theater to get a large company of actors onstage, but I knew that if you tried to do this with less than, say, 30 people, you can’t fill out the stage enough to present a community. But our producers are wonderful, they’ve said yes to everything we’ve asked for.”

While the production is one of the most expensive shows ever staged at La Mirada Theatre, it is also the fastest in the theater’s history to break even and begin turning a profit. It boosted season subscriptions 22% to a new high, and set a new record for a single day’s ticket sales. Altogether, an estimated 29,000 people will attend the production, with 21% of ticket buyers being first-time patrons.

But the production — and its profits — are possible only because of the theater’s unique business model: La Mirada Theatre is the rare regional theater that’s municipally owned and operated, with the city of La Mirada commissioning the initial transformation of an obsolete movie house and continuing to pay its ongoing production costs, thanks to taxes, ticket sales and additional revenue streams like venue rentals.

A group of men, mostly standing, lifting mugs in a toast

Jason Alexander, far right, and the cast of “Fiddler on the Roof.”

(Jason Niedle)

Advertisement

“In addition to paying for the venue itself and the entire staff, the city also provides funding for everything in the theater — the actors, the royalties, the musicians in the pit, the props they’re carrying, the microphones on their heads, down to the flowers in the lobby and the ticket stock you’re holding,” explained producing artistic director BT McNicholl.

“Of course, we do have people who donate, but that’s not the bulk of the support,” he continued. With no board of directors to please or annual donor gala to host, it allows you to really focus on the patrons, McNicholl said. “Ultimately, this is the city saying the arts is a public service, and it’s enriching not just the city of La Mirada and its residents but all those in the surrounding Southern California cities that we’re serving as well.”

McCoy Rigby Entertainment — which repeatedly brought Cathy Rigby and “Peter Pan” to Broadway and on the road, and is transferring a “Mystic Pizza” musical to New Jersey’s Paper Mill Playhouse next year — has been hired to stage La Mirada Theatre’s seasons for 31 years and counting. “There’s no having to raise 50% or 60% of our nut through donations and corporate sponsorships,” said executive producer Tom McCoy, “which, in the world of regional theater, is quite remarkable.”

“It’s such a gift to those of us who love the theater — my God, it’s the difference between life and death,” said Alexander of the theater’s operations. His own former theater company, Reprise, operated on a subscriber model, and the base of financial support to sustain it dried up, he said. But at La Mirada Theatre, the community is willing to sign the deficit check.

“They’re saying, ‘We don’t expect you to end the season in profit, just serve the community and make sure they feel like their tax dollars have gone to something worthwhile,’” Alexander said. “I wish that communities everywhere had the benefit of this kind of a funding model. I’m sure it would pay benefits back to the community in triplicate, especially in the areas around the country that are generally underserved in the arts.”

Advertisement
Jason Alexander and Alanna J. Smith in costume onstage in "Fiddler on the Roof"

Jason Alexander and Alanna J. Smith in “Fiddler on the Roof.”

(Jason Niedle)

This star-led “Fiddler” came to be because Alexander mentioned his interest in Tevye in a 2022 interview — an article McNicholl shared with producers McCoy and Rigby, the latter of whom worked with him in a 2008 production of “Li’l Abner.” To be turning a profit well before opening night “is encouraging,” said Price, “especially when you ask for something you need, you know that you’re not going to be hurting the theater to get it for you in order to put on the show you want their audiences to see.”

McCoy told The Times that he’s requested production rights to “Fiddler” for a possible sixth Broadway revival. But that transfer is not necessarily Alexander’s goal. In fact, he hopes his turn as Tevye is a reminder to other actors to prioritize productions beyond the Great White Way, or even the immediate city of L.A.

“I will tell you: My manager was not excited about the idea of me doing this role in La Mirada,” he said. “She went, ‘Why are you doing this in La Mirada?’ And I said, ‘Why wouldn’t I do it in La Mirada?’

Advertisement

“To be on Broadway and have a Broadway audience, that’s very exciting — as far as the commercial theater in America goes, that’s our heaven, that’s mecca,” he continued. “But there are audiences that can never get to New York; there are audiences that can’t get to Los Angeles. The idea that they are any less deserving than any other audience? An audience is an audience, and if there’s an audience who wants to see it, and there’s a theater that will invest in it and do it well, it’s worth doing.”

Four men dance in traditional Russian style as other actors watch in "Fiddler on the Roof"

“Fiddler on the Roof” at La Mirada Theatre for the Performing Arts.

(Jason Niedle)

‘Fiddler on the Roof’

Where: La Mirada Theatre for the Performing Arts, 14900 La Mirada Blvd., La Mirada

Advertisement

When: 7:30 p.m. Thursday, 8 p.m. Friday, 2 and 8 p.m. Saturday, 1:30 and 6:30 p.m. Sunday; ends Dec. 1.

Tickets: $46 and up

Info: (562) 944-9801, lamiradatheatre.com

Running time: 2 hours, 50 minutes (one intermission)

Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Movie Reviews

The Substance (2024) – Movie Review

Published

on

The Substance (2024) – Movie Review

The Substance, 2024.

Written and Directed by Coralie Fargeat.
Starring Demi Moore, Margaret Qualley, Dennis Quaid, Gore Abrams, Hugo Diego Garcia, Olivier Raynal, Tiffany Hofstetter, Tom Morton, Jiselle Burkhalter, Axel Baille, Oscar Lesage, Matthew Géczy, Philip Schurer, Daniel Knight, Namory Bakayoko, and Bill Bentley.

SYNOPSIS:

A fading celebrity decides to use a black-market drug, a cell-replicating substance that temporarily creates a younger, better version of herself.

Advertisement

A good while after things have disastrously spiraled out of control between forgotten Hollywood star Elisabeth Sparkle (Demi Moore) and her younger, prettier, popular clone Sue (Margaret Qualley), in which they each take turns living seven days at a time (such are the rules of the titular black-market drug), the former has reached her mental breaking point for a variety of reasons, but chooses to continue the experiment while uttering to that younger self the hauntingly depressing and sad-but-true words (depending on how cynical you are about society) “you’re the only part of me that people love.”

Steering clear of the spoilers that have brought viewers to this point in writer/director Coralie Fargeat’s bonkers body horror The Substance, that line also feels like the moment where this already imaginatively demented cautionary tale grabs hold of all themes played with and stirs them into a sustained explosion of stunningly grotesque imagery and astonishing prosthetics, following the story to its natural conclusion while keeping one simultaneously asking themselves what the hell they are looking at, and what the hell they could be looking at next.

That’s not to say anyone behind or in front of the camera was playing around before that point, but this film gradually builds to a series of events so feverishly insane it transcends the movie into something masterfully unhinged of the highest order. It is nutty, bloody, and howlingly funny with, well, substance, going where few filmmakers and actors would ever dare go.

However, Demi Moore and Margaret Qualley go there with fearlessly. As mentioned, the former is Elisabeth Sparkle, a once-beloved actress with her star on the Hollywood Walk of Fame, a star people were once enthusiastically visiting. After some seamless transitions of seasons and time, it is now cracked, with those who cross it either unaware of who she is or jogging their memories about what she has been in. No, the metaphor is not subtle, and that’s also not the only one. That’s also the point, as anyone can get away with a lack of subtlety so long as the messages are driven home with relentless force and courageous creativity.

Currently, she hosts an exercise show for middle-aged women, wishing she could go back to the days of her youthful beauty and star power. No one will be necessarily surprised to hear that Hollywood doesn’t exactly have the best track record with women over the past several decades, swallowing up women and disposing of them when they have outlived their usefulness to the industry, aka beauty. Dennis Quaid’s talent manager, Harvey, also couldn’t make it any more clear that he wants to revamp the show with sexualized dancing and is looking for someone young and pretty. Speaking of Harvey, he isn’t only depicted as externally gross but disgusting all around as the queasy cinematography lingers on his cruel face and harsh outbursts at tilted angles or sometimes focuses on the inside of his mouth, shredding apart shrimp with his teeth just like the women he uses and discards over time.

Advertisement

Through a bizarre set of circumstances, Elisabeth comes into a potential solution, being made aware of a secretive black-market drug called The Substance, first seen tested on an egg with a duplicate emerging from the side. Imagine that replicated with actual human beings, and you now have a small fragment of how graphic and gory the film’s setup is alone. Out comes Sue (Margaret Qualley), alongside a handful of rules that mainly involve injecting serums into the other unconscious body to maintain stability. Refusals to stick by these rules and the aforementioned 7-day request result in gnarly body horror, everything involving blood to decay to mutation.

In contrast to Elisabeth, mentally hard on her middle-aged body, Sue is confident, repeatedly seen idolizing herself, whether it be fondling her breasts, admiring her buttocks, and almost always wearing crop tops and underwear around the high-rise suite. Unsurprisingly, much of this positivity transitions into self-absorbed vanity, which the likes of Harvey propagate. Elisabeth gets what she wishes for; a way to experience the rise of fame again vicariously, but at the cost of creating a monster she’s unsure if she wants to destroy. Nevertheless, there are consequences on both ends, as the rules state that what happens to one body by neglecting the rules can’t be undone. In other words, it’s beauty as a drug to overdose on.

Also noteworthy is that men suddenly have a drastic change in attitude toward Sue (assuming that someone new has moved into the building), practically foaming at the mouth to get some action with her. Meanwhile, even with her dwindling fame, most people treat Elisabeth like an object in the way of their day. Again, this is also a darkly comedic film and Coralie Fargeat knows exactly the right time to give these men the scare of their lives. Then again, the whole movie could be attributed as one sick and twisted joke about women trying to meet up to the unreasonable beauty standards expected by men in power.

The slow unravelling snowballs into something extreme: an audiovisual annihilation of the senses that appropriately distorts sound and hypnotic camera movements. For an hour, Coralie Fargeat wears her influences on her sleeves and keeps one-upping herself in outrageous body horror and a twisted sense of humor. The phenomenal performances from Demi Moore and Margaret Qualley also ground The Substance in inevitable tragedy and internalized pain, proving that this is more than shock and thrills. It is diabolically exceptional, in a highwire freakout class of its own, and unforgettable, searing every nasty image into the mind. It is rare to be this mortified and laugh this much in awe while simultaneously feeling something human. 

Flickering Myth Rating – Film: ★ ★ ★ ★ / Movie: ★ ★ ★ ★ ★

Advertisement

Robert Kojder is a member of the Chicago Film Critics Association and the Critics Choice Association. He is also the Flickering Myth Reviews Editor. Check here for new reviews, follow my Twitter or Letterboxd, or email me at MetalGearSolid719@gmail.com

https://www.youtube.com/watch?v=embed/playlist

 

Advertisement
Continue Reading

Entertainment

For the guest rappers on 'GNX,' recording with Kendrick Lamar means 'You’ve got to be a student.'

Published

on

For the guest rappers on 'GNX,' recording with Kendrick Lamar means 'You’ve got to be a student.'

A few months ago, the Compton rapper Siete7x was up in the Bay Area shooting a music video. Around 4 a.m., he got a call from mutual friend of Kendrick Lamar’s who told Siete to drop whatever he was doing and get to Conway Studios in Los Angeles. Now.

“He was like ‘Kendrick wants you to pull up.’ At first I didn’t believe him,” Siete said. “But me and my manager, we got in the car and drove six hours right back to L.A.”

That night drive turned into a session that got Siete lines on “dodger blue,” a soulful hometown-pride anthem and a local favorite on Lamar’s surprise-release “GNX.”

That album was a rich text of West Coast hip-hop history and invention, imbued with the venom of his recent feud with Drake. In just a week, it’s spun off singles like “squabble up” and “tv off” that have redefined the year in rap, just in time for Lamar’s Super Bowl appearance next year.

But “GNX” is full of cameos from emerging SoCal acts, who Lamar sees as crucial voices right now. The cast of guests — hailing from Compton to Baldwin Park and beyond — proves his ear is still close to the ground. For those local artists that got sudden shine from it, “GNX” feels like a piece of history — and a chance to show what they’re capable of.

Advertisement

“I feel like this album will be a classic for a new generation,” Siete said. “Kendrick gave me a shot. Now I’m even more motivated to show the world what I can really do.”

Rapper Siete7x, who guested on Kendrick Lamar’s album “GNX.”

(EMPIRE)

In the hours after “GNX” dropped last week, fans combed through the lyrics for new twists in the Drake war, and parsed its samples of Tupac Shakur, Luther Vandross and SWV.

Advertisement

While SZA and saxophonist Kamasi Washington are the only cameos on “GNX” that pop music fans are likely to recognize, the album is a comprehensive roster of SoCal scene-beloved veterans like Wallie the Sensei, AzChike and Hitta J3, and fast-rising local acts like Dody6 and YoungThreat.

When Lamar insists on “dodger blue” that you can’t “say you hate L.A. when you don’t travel past the 10,” these are the artists you’re missing if you don’t venture down.

“GNX” kicks off with evocative mariachi vocals from singer Deyra Barerra, whom Lamar discovered when she performed at Dodger Stadium. But he also nodded towards the city’s Latino rap scene, with guest bars from Maywood’s Peysoh on the album’s title track.

When Peysoh got the call, he said “I was chilling at my house, half asleep, when [Lamar] threw us on a FaceTime and was like ‘I need you later today.’ Even after the surprise release of the album, Peysoh said he was still a little dazed from the experience. Earlier this year, he’d finished a three-year stint in jail. To go from that to recording on a Kendrick album was head-spinning. “I’d been counted out and blackballed, and now it’s happening just like I told y’all,” Peysoh said.

Rapper Peysoh and Kendrick Lamar recording for Lamar's album "GNX."

Rapper Peysoh and Kendrick Lamar recording for Lamar’s album “GNX.”

(EMPIRE)

Advertisement

Peysoh, known for the noirish viral hit “6 Block,” has a distinct Chicano tang to his voice, unmistakable in any mix. When Peysoh got to the studio, Kendrick played the tricky, technically challenging beat that became “gnx.” Peysoh got the first verse, and the two swapped lines in the chorus. “Lеt ‘em claim it, we the ones who really pop, bro,” he raps. “Opps know, let ‘em piss him off and it’s a flop show.”

“It’s so dope that he embraced the culture and did right by us,” Peysoh said. “There’s a lot of controversy with Mexican rap, but he knows what he wants and he had a blueprint. He’s a legend and I’m so grateful for the chance he gave to me to prove my keep.”

For the younger acts he called into the studio, “GNX” was a rare glimpse behind the curtain to see how Lamar works. Few rappers get to write alongside a Pulitzer Prize-winning lyricist.

“I didn’t know what I signed on for,” Siete said. “It was a real different process for how to record, definitely leveled up from what I’m used to. I had to record certain bars five times to have different options in how I’m coming in with my energy, different cadences that were out of my element to make it hit better.”

Advertisement

“Kendrick came with crazy ideas,” Siete added. “You’ve just got to be a student sometimes.”

Even for the artists with very brief cameos, simply getting your name in the credits of a Lamar album is a life-altering vouch.

Lefty Gunplay, a relentless MC from the atypical rap neighborhood of Baldwin Park, has perhaps the shortest cameo on the record — repeating a four-word outro on the smash hit “tv off” in his trademark rasp.

While the song’s memes were all about screaming “MUSTAAAARD,” listeners will leave the track wondering about the guy taunting “Crazy, scary, spooky, hilarious.”

“Four words was all it took to have the best song,” he laughed. “All the other artists Kendrick features are real street dudes, and I’m so glad I got to be a part of that class. He sees something in us — he ran the play and gave me the alleyoop.”

Advertisement

Lefty Gunplay served nine years in Pelican Bay State Penitentiary, released just last year. For the guests whose careers got a shock of new fame on “GNX,” they’re hitting the pavement to make the most of it.

Many said they recorded more music with Kendrick beyond what appears on “GNX,” and while nobody would speak about their plans for it, it’s clear that Lamar has much more in the tank.

In the weeks to come, Peysoh has a gig at the Teragram Ballroom on Sunday, likely be mobbed by new fans from “GNX.” Siete7x has a new album, “Stucc in the Hole,” out Dec. 6. And in a masterstroke of lucky timing, Lefty Gunplay dropped his new album, “Most Valuable Gangbanger,” the same day the “GNX” landed.

“It’s gonna open every door for me. I know I’m not the best lyrically yet, but every day I’m getting better and I’ve got to capitalize on this moment,” Lefty Gunplay said. He’s still getting used to the idea that he’s already part of L.A. rap history.

“It still hasn’t hit me yet,” he laughed. “I’m on a Kendrick album. What a trip.”

Advertisement
Continue Reading

Movie Reviews

Out Come the Wolves (2024) – Movie Review

Published

on

Out Come the Wolves (2024) – Movie Review

Out Come the Wolves, 2024.

Directed by Adam MacDonald.
Starring Damon Runyan, Joris Jarsky, and Missy Peregrym.

SYNOPSIS:

At a cabin deep in the wilderness, a weekend of hunting turns to mayhem and a fight for survival.

Advertisement

Shortly after reuniting at a cabin in the woods for a weekend vacation and hunting in Adam MacDonald’s Out Come the Wolves, childhood friends Kyle (Joris Jarsky) and Sophie (Missy Peregrym) play a card game while getting reacquainted. Kyle is sure Sophie is bluffing about not having a convincing winning hand. A playful back-and-forth emerges, the kind best friends typically have, but Kyle is wrong. It’s a clever way of expressing that he also doesn’t know who she is anymore. For starters, she is vegan now and not particularly interested in hunting, but has arranged the get-together so he could teach her fiance Nolan (Damon Runyan) how to hunt for food as part of a journalistic piece in the making.

Initially, Kyle was going to bring his new partner along for the vacation, meaning that they would have had the chance to get to know who they are currently romantically intertwined with, but it is quickly revealed that those plans fell through. This also leaves Nolan suspecting that Kyle has ulterior motives for his chatty delight in being back around Sophie. Unsurprisingly, the silver-spooned Nolan has his insecurities. However, the subdued performances clarify that Kyle still pines for Sophie and imagines a past where things have gone beyond friendship.

It also probably won’t surprise anyone that the screenplay (courtesy of Enuka Okuma, with Adam MacDonald and Joris Jarsky receiving story credits) makes some not-so-subtle points that out here in the wild, the rules of civilization go out the window. The true nature of man comes out, leaving viewers questioning who the real wolves are. Speaking of wolves, their presence is a complete surprise to Kyle, who initially intended to train Nolan in tracking and shooting harmless deer.

However, the first half of this swift and absorbing 87-minute thriller wisely centers the characterization, with room for uncertainty about Kyle’s true motives and whether or not Nolan is even a healthy partner for Sophie. Each of the three relatively unknown actors brings a strong sense of inner conflict to the roles, with real complicated humanity under the surface that accentuates the tension and suspense when this shifts from relationship quarreling into full-blown survival horror more fitting of the Shudder label.

Daringly, the filmmakers have also opted to use real animals here (with several notices in the ending credits that it was safe for the actors and creatures involved), elevating that white-knuckle adrenaline. Due to circumstances that won’t be revealed, the drama between Kyle and Nolan also forces Sophie to shift gears into once again becoming the woman she was before, allowing her to showcase how resourceful and independent she is amid this peril. By no means does that mean there is no urgency or danger here; this is an unflinchingly violent feature with such vicious and grisly wounds and broken bones that it unquestionably crosses the line into body horror.

Advertisement

Admittedly, despite how tense the will to survive is depicted here, it is also a step down from the strong character dynamics in the first half, disappointingly never circling back to that aspect. Instead, Out Come the Wolves transitions into a survivalist thrill ride, implying that Sophie can only count on herself and, depending on how much production one wants to do, that the wolves represent something else. Going beyond that, women must be wary of the petty games men play in the name of asserting predator dominance and that survival is as much emotional as it is physical.

Out Come the Wolves is essentially two halves that moviegoers will find more satisfying for different reasons. Fortunately, Adam MacDonald has enough killer instinct to make both sides work.

Flickering Myth Rating – Film: ★ ★ ★ / Movie: ★ ★ ★

Robert Kojder is a member of the Chicago Film Critics Association and the Critics Choice Association. He is also the Flickering Myth Reviews Editor. Check here for new reviews, follow my Twitter or Letterboxd, or email me at MetalGearSolid719@gmail.com

https://www.youtube.com/watch?v=embed/playlist

Advertisement

 

Continue Reading

Trending