Culture
NBC wants Snoop Dogg to return for future Olympics
Follow live coverage of Day 12 of the 2024 Paris Olympics, with 21 gold medals on offer
Bow-wow-wow, yippie-yo, yippie-yay, Snoop Dogg may continue on NBC’s Olympics coverage in a big way.
Asked by The Athletic this week if NBC Universal plans to ask Snoop to return for on-air work at the 2026 Milano-Cortina Games and Olympics beyond, two key members of NBC Universal’s leadership group answered in the affirmative.
“Snoop has done everything and beyond what we ever expected him to do here in the Paris Games,” NBC Sports president Rick Cordella said. “He has been enthusiastic. He has been optimistic. I think we’d be really thrilled to have Snoop back in any capacity he would want to come back in.”
Cordella’s boss, Mark Lazarus, the chairman of NBCUniversal Media Group, when asked if the company would ask the performer to return to the Olympic family, quickly responded, “Yes.”
Snoop Dogg has been ubiquitous on NBC’s Olympic coverage and at various Paris venues. He has become such a part of the Olympics that BBC News ran a headline tagging him as” America’s cheerleader at the Olympics.” The 52-year-old had a small role at the Tokyo Games in 2021 as part of a recap commentary show on Peacock alongside comedian Kevin Hart but has exploded in Paris where he has put himself in all sorts of situations with athletes and sports as a roving correspondent. It’s resonated.
Watching the #ParisOlympics steeplechase got us thinking about Snoop Dogg’s unforgettable commentary. 😂
📺 NBC & Peacock pic.twitter.com/GawPPJXoDO
— NBC Sports (@NBCSports) August 5, 2024
“This all dates back to Tokyo in 2021. Kevin Hart and Snoop Dogg were co-hosts of a comedy highlight show on Peacock called ‘Olympic Highlights,’ and there were several clips that went viral, but also what stood out to me was Snoop’s passion for the Olympics, and also in his own unique way his reverence for the athletes and their stories,” said Molly Solomon, the executive producer and president of NBC Olympics production and the point person who championed Snoop’s increased on-air visibility.
“Over the last year and a half, we got together with Snoop and really brainstormed what this role could be. I called him an Ambassador of Happiness. If you watch his content, everybody wants to meet Snoop, take a selfie with Snoop and just be around Snoop. We’ve been pleasantly surprised by his popularity, but you never ever underestimate Snoop Dogg. He’s this wonderful mix of swagger and positivity and just the charisma and vibes are so positive. He’s got this curiosity about the Olympics that is undeniable.”
Said Snoop to The Associated Press this week: “This opportunity was nothing but a chance for me to show the world what it’s supposed to look like when you put the right person in the right environment.”
#FollowTheDogg Snoop n Phelps!! Tune in tonite 😁😆🔥💪🏿 🏊🏽♂️ 8/7c on @nbc & @peacock pic.twitter.com/6EuMHgVjBR
— Snoop Dogg (@SnoopDogg) July 30, 2024
The performer has been part of an Olympics that has been wildly successful for NBC Universal so far. Through the first full 11 days of the Games, NBCUniversal said it had a total audience delivery average of 32.6 million viewers across the combined live Paris prime time (2-5 p.m. ET) and U.S. prime time (8-11 p.m. ET/PT).
“We judge success here first and foremost by having a product that is appealing to audiences in that they come to in large numbers — and that is clearly happening in the Olympics,” Lazarus said. “The last few haven’t been as large as we had thought they would be. These Games are exceeding all of our expectations.”
Required reading
(Photo: Tom Weller / VOIGT / GettyImages)
Culture
6 Myths That Endure
Literature
The Myth of Meeting Oneself
“This is evident in Virgil’s ‘Aeneid’ (circa 30-19 B.C.) when Aeneas witnesses his own heroic actions depicted in murals of the Trojan War in Juno’s temple, and again in Miguel de Cervantes’s ‘Don Quixote’ (1605-15) when Quixote enters a printer’s shop and finds a book that has been published with fake details about his quest even as he’s living it,” says Ben Okri, 67, the author of “The Famished Road” (1991) and “Madame Sosostris and the Festival for the Brokenhearted” (2025). “In both stories, individuals throw themselves into the world and think they encounter objects, personae, obstacles and antagonists, but what they actually encounter is themselves. In our time, where our actions meet us in the echo chamber of social media, the process is magnified and swifter. Now a deed doesn’t even have to take place for it to enter the realm of reality.”
The Myth of Utopia
“I’ve always had trouble with the idea of utopia, feeling it derives its energy more from what it wishes to dismantle than what it wishes to enact,” says the T writer at large Aatish Taseer, 45, the author of “Stranger to History: A Son’s Journey Through Islamic Lands” (2009). “Ram Rajya, or the mythical rule of the hero Ram in the Hindu epic ‘Ramayana’ (seventh century B.C.-third century A.D.), like all visions of perfection, contains a built-in violence.”
The Myth of Invisibility
“Invisibility bears power and powerlessness at the same time,” says Okri. “In ancient cultures, it was a gift of the gods. Jesus, for example, walks unrecognized among his disciples, and in Greek myths, Scandinavian legends and ancient African tales, heroes are gifted invisibility in the form of cloaks, sandals or spells. Modern works like the two ‘Invisible Man’ novels, by H.G. Wells (1897) and Ralph Ellison (1952), and the ‘Harry Potter’ novels (1997-2007) by J.K. Rowling reach back to those ideas. But today, people talk about visibility as the highest form of social agency, while invisibility can render a whole class, race, caste or gender unseen.”
The Myth of Steadiness vs. Speed
“‘The Tortoise and the Hare,’ one of Aesop’s fables (sixth century B.C.), doesn’t necessarily strike a younger person as promising — possibly it has a whiff of morality in it,” says Yiyun Li, 53, the author of “A Thousand Years of Good Prayers” (2005) and “Dear Friend, From My Life I Write to You in Your Life” (2017). “But the longer I live and work, the more I understand that it’s the tortoiseness in a person that carries one along, not the swiftness of the mind and body of the hare.”
The Myth of Magic
“Ancient magical tales like Homer’s ‘Odyssey’ (late eighth to early seventh century B.C.) were allegories of transformation, of secret teachings,” says Okri, “whereas modern forms of magic are narrative devices and tropes of storytelling that continue the child’s wonder of life. I think of F. Scott Fitzgerald’s ‘The Great Gatsby’ (1925), Gabriel García Márquez’s ‘One Hundred Years of Solitude’ (1967) and, again, the ‘Harry Potter’ books. The intuition of magic persists even in these atheistic and science-infested times, where nothing is to be believed if it can’t be subjected to analysis. This is perhaps because the ultimate magic confronts us every day in the mystery of consciousness. That we can see anything is magical; that we experience love is magical; and perhaps the most magical thing of all is the imagination’s unending power to alter the contents and coordinates of reality. It hides tenaciously in the act of reading, which is the most generative act of magic.”
The Myth of the Immortal Soul
“ ‘The soul is birthless and eternal, imperishable and timeless and is not destroyed when the body is destroyed,’ says Krishna in the ‘Bhagavad Gita’ (second century-first century B.C.). This belief in the immortality of the soul — what used to be called Pythagoreanism in ancient Greece — is still the most pervasive myth in India,” says Taseer, “and has more influence over behavior and how one lives one’s life than any other.”
These interviews have been edited and condensed.
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