CHEYENNE — The most creative people in Wyoming government work in the Office of Tourism.
Their marketing efforts are one reason tourism is the second largest source of revenue for the state.
Maybe they don’t create the ads themselves, but they are knowledgeable enough to hire people who do that well.
Remember the TV ads last year showing the Ford Bronco tearing up dirt while the narrator described the wonders of a visit to Wyoming?
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The package was part of a new competition style documentary-series called “Wild Wyoming” that the Office of Tourism joined with the Ford Bronco Wild Fund and Outside Television to sponsor.
The deal included five episodes featuring fishing, climbing or other activities in Wyoming, culminating in $70,000 donated to local outdoor organizations.
People are also reading…
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Wyoming “is where bold, curious spirits discover adventure big and small,” read the message on the Outside Television web site.
That’s us. Or some of us.
Anyway the Office of Tourism a while back became a separate state agency with its own board and revenue source from a piece of the state-wide lodging tax.
During a meeting with the Joint Appropriations Committee, Diane Shober said Wyoming still is behind other states in the region in the amount of they invested in tourism.
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A recent study she said, shows the number of people who are aware of state tourism attractions and the unaware.
The results, she suggested, may offer an opportunity to attract more of the unawares.
If Wyoming lets other states overbid it there is a potential loss of revenue.
When asked if she locks in an $8 million allocation for advertising in the standard budget, she say strategies may change with resources.
She noted how the office changes its messaging during the COVID-19 pandemic to focus more on local travel. given that people were reluctant to fly distances at the time.
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“We’re building brand equity,” she said. “The brand is Wyoming.”
Turning to the competitive situation she said Montana’s tourist marketing is designed to convince people their better journey to Yellowstone National Park is through Montana. If that works, “That’s a lost visitor for us. That’s lost revenue.”
The lost visitors will travel to Montana from the east to the west stopping at the towns buying gas and food.
Although only 3% of Yellowstone lies in Montana, the city of Gardner is only a few miles from the popular North Entrance to Yellowstone.
Yellowstone Park itself is the biggest tourist enticer.
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The equity piece she mentioned is displayed by the distribution of $5 million allocated by the Legislature and used for destiny development to grow a local visitors economy.
“We are doing content stories across all 23 counties to grow the number of overnight stays
As a result some smaller counties report an increase in those stays during the period from July through September.
That’s a nice start for the have-not counties.
It is difficult for the bright folks in the Office of Tourism to funnel some of that tourist money to these smaller, rural communities.
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They don’t have mountains or gorgeous lakes or Grand Tetons or giant waterfalls. They have their own special attractions that they can build on with the help of professionals.
The Office of Tourism has only 24 employees and would like two more slots.
I’m sure the request will be granted given the agency’s record.
I still don’t like the tourism logo, though.
Joan Barron is a former Capitol bureau reporter. Contact her at 307-632-2534 or jmbarron@bresnan.net.
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Earlier this month, I sent a letter to Wyoming’s congressional delegation with a simple question: Do we want a justice system that protects children and restores trust, or one that protects secrets and power? I argued that Wyoming can lead with a victim-first standard on the Epstein files: protect survivor privacy completely, then release everything else that does not expose a victim or compromise an active case.
Here is the heart of what I asked for: A complete public index of all Epstein-related holdings at the Department of Justice and FBI, with clear reasons and expiration dates for anything withheld. A neutral redaction process, guided by a judge or special master, that protects survivors and applies the same rules to every name. Judicial review and firm deadlines for any document that remains sealed. A recorded vote on a clear transparency bill, with our delegation using every available procedural tool to secure that vote.
Since then, there has been real movement. As Sen. Cynthia Lummis noted in her letter to me today, the House Oversight Committee released more than 33,000 pages of Justice Department documents in September 2025, and Attorney General Pamela Bondi released a first phase of declassified FBI files in February 2025. These documents, including court filings, flight logs, and video from Epstein’s cell block, represent substantial progress in bringing transparency to this case.
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Today, Nov. 17, 2025, I am sharing the full response I received from Lummis as follows:
Dear Jimmy:
Thank you for contacting me about the release of Jeffrey Epstein files and documents.
As you know, there have been significant developments in the release of Epstein-related documents. The House Oversight Committee released more than 33,000 pages of Justice Department documents from the federal investigation into Jeffrey Epstein in September 2025, and Attorney General Pamela Bondi released a first phase of declassified FBI files in February 2025 related to Epstein’s sexual exploitation of over 250 underage girls. These releases have included court documents, flight records, and some videos, representing substantial progress in bringing transparency to this case.
Please be assured, I understand the courage it takes for victims and survivors to come forward, and I am committed to supporting efforts that prioritize their voices and seek justice. I understand your concerns about redactions and the protection of powerful individuals, and I believe that our justice system must apply equally to all people, regardless of their status or connections.
As Congress continues to exercise its oversight responsibilities, it is critical that we pursue accountability through appropriate channels and legal processes. I believe sunlight is the best disinfectant and transparency is key to the justice system. I will continue to push for the release of additional internal Justice Department memos and evidence that remains classified.
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That being said, I also recognize the complex legal and investigative considerations that often govern the release of sensitive documents, including ongoing investigations, victim privacy protections, and national security concerns. Any document releases must balance transparency with these legitimate legal constraints while ensuring that justice is served and victims are protected.
I appreciate you sharing your priorities with me. You can be sure that I will work hard in the United States Senate to support justice, transparency, and the protection of victims. I welcome the opportunity to communicate with you regarding issues impacting Wyoming. Please do not hesitate to contact my office if I can ever be of any assistance.
Kind regards, Cynthia M. Lummis United States Senator
I appreciate Lummis’s commitment to supporting efforts that prioritize the voices of victims and her affirmation that the law must apply equally to all people. Her support for further releases and the belief that “sunlight is the best disinfectant” are essential starting points in this fight for accountability.
Jimmy Skovgard lives in Mills and just welcomed his third granddaughter. He enjoys local events, listening and learning with neighbors. Every child deserves our highest care and protection, and that promise guides his writing on community, character, and how we look out for one another.
For years, visitors have been intrigued that the Popo Agie River disappears deep beneath the Sinks Canyon State Park.
It turns out that over the eons, the river had formed a network of caves through the Madison limestone that then lay undiscovered for hundreds of years and can now be explored by a lucky few.
“The state park staff actually discovered the cave system decades ago,” State Superintendent and Interpretive Ranger Jessica Moore said. “It was a fluke that one of the staff noticed some water coming out of the side of the hillside. They started poking around and found a hole in the ground.”
Curious, the employee squeezed into the hole and discovered an entire cave system that was beneath the canyon. Over the years, for safety, the entrance was gated and closed to public access. Visitors could only explore the cave system if they knew someone working at the state park and could arrange a tour.
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When Moore arrived in 2022, she said she was intrigued by the cave system and started working with Skylar Sargent, the primary cave guide, to build a safe public tour so that more people could experience the wonders that had been hidden beneath the earth.
Descending Into An Underground World
Moore had been hired specifically to create interpretive programs at the state park, and she saw the cave system as a perfect opportunity to build a unique experience for park visitors.
She soon discovered that September through April is the only time it is safe to explore the caves and planned accordingly since in early spring, the runoff fills the system with water. Once it is dry enough to descend into the cave, groups of 10 people, twice a month, are brought to a nearly hidden hole in the boulders.
“The cave is unique because the entrance to the cave is not a big gaping hole in the side of the cliff,” Moore said. “It’s called Boulder Choke Cave because the entrance is in a pile of boulders which comes to a choke point.”
Visitors first go through this small opening and then drop down a few feet to the first platform underground where the gate to the cave is located. From there, they drop down another eight feet and crawl over a big boulder on their hands and knees about twenty feet to the main cavern.
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“When you come into that first big room you can walk upright,” Moore said. “This is where the river channeled underwater and so it is essentially walking down a tube.”
The tour will take participants through various limestone caverns and Moore cautions that crawling is required as you maneuver through certain sections.
“For the most part, you can stand up and walk through,” Moore said. “We will stop in several different rooms to look at various features, whether it’s shell fossils from ancient oceans or the scalloping in the limestone from the water that scours through this channel every spring.”
One unique feature is the snottites dripping off the ceiling, a bacterial formation that resembles slime.
“The shining star to this cave experience is the underground river,” Moore said. “This gives us a little glimpse of where the river disappears to when it drops into the sinks.”
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In the back of the cave, fish swim in a pool of water and strange fungi grow. Visitors are often in awe of the opportunity to stand in the cave and soak in the surroundings, a balmy 57 degrees year-round.
Since opening these three-hour tours to visitors age 10 and older, hundreds of people have been able to experience the geology and hydrology in the park in a way that has never been offered before, Moore said.
The tours also give Moore an opportunity to talk about protecting both the participants and the cave.
“It is really important we follow decontamination protocols for protection against white-nose syndrome,” Moore said. “We want to make sure we’re not bringing anything into the cave, or bringing anything out of the cave that might impact our bat populations.”
Moore’s favorite activity is when they plunge the cavers into absolute darkness.
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“We do a little bit of sensory exploration and talk about how our brain works and how our brain fills in when we can’t see things and just give people that unique experience,” Moore said.
A popular interpretive program offered at the Wyoming State Parks statewide center on the black-footed ferret, a species that nearly went extinct and is being rescued through cloning. (Courtesy Sinks Canyon State Park)
A popular interpretive program offered at the Wyoming State Parks statewide center on the black-footed ferret, a species that nearly went extinct and is being rescued through cloning. (Courtesy Sinks Canyon State Park)
At the Sinks Canyon State Park, rattlesnake researchers and others have offered visitors an opportunity to meet and learn about the parks many reptiles lurking about. Right, a whole other world of life grows under Sinks Canyon. (Courtesy Sinks Canyon State Park)
At the Sinks Canyon State Park, rattlesnake researchers and others have offered visitors an opportunity to meet and learn about the parks many reptiles lurking about. (Courtesy Sinks Canyon State Park)
Keeping Sinks Park Dark, Wild And Accessible
For those who are unable to join in the cave explorations, Moore offers other programming to celebrate the unique features of Sinks Canyon State Park. Another program she is passionate about is the dark skies.
In 2023, Sinks Canyon was designated as the first international dark sky site in the state of Wyoming. To keep that status, Moore offers at least four different dark sky programs each year, from photography to astronomy.
“We have this amazing natural resource above the canyon,” Moore said. “And we want to make sure people are doing what they can in their own personal lives to protect the dark skies around them, as well as enjoying the dark sky within Sinks Canyon.”
A local group called Sinks Canyon Wild has teamed up with the state park to protect the resources and still develop ways for people to be able to enjoy the park.
“It’s our vision to make sure that we are providing for the users, but also protecting the space,” Moore said. “Having well-planned recreation experiences for guests is one of the ways to do that.”
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From Snakes to Ferrets
Deputy Director Nick Neylon said that five years ago there were no interpretive programs at any of the parks and that has changed drastically.
“Just this summer alone, we held almost 400 interpretive programs across the state,” Neylon said. “Last year, we saw roughly 25,000 people attend our programs so it’s having a big impact.”
Neylon said that programs like the cave exploration and dark sky programs are the main ways that the park staff can interact with visitors.
“You can go to a state park and walk down a trail on your own,” Neylon said. “But by taking part in an interpretive program, you are taking the opportunity to interpret the landscape on a completely different level.”
Moore is currently working on new programs including bringing back a rattlesnake expert.
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“One of the things that I’m working on right now is having someone come in and talk about the peregrine falcons that nest in the canyon,” Moore said. “They’re a great success story of recovery of endangered species.”
Another crowd favorite is the programs on the black-footed ferret which had almost gone extinct before being discovered in the wild.
“We’ve had an amazingly positive reaction to the programs,” Neylon said. “Our interpretive rangers are also people who help build community.”
Five years ago, Wyoming State Parks started offering interpretive programs and one such opportunity is a cave tour at the Sinks Canyon State Park. Cavers are each given their own equipment and escorted through a network of caves, sometimes on their hands and knees, to view the rare sight of an underground river. (Courtesy Sinks Canyon State Park)
Five years ago, Wyoming State Parks started offering interpretive programs and one such opportunity is a cave tour at the Sinks Canyon State Park. Cavers are each given their own equipment and escorted through a network of caves, sometimes on their hands and knees, to view the rare sight of an underground river. (Courtesy Sinks Canyon State Park)
The Future
To help build this community, the state parks are looking beyond just offering programs and are planning to build up the infrastructure of the parks. Two projects under consideration are new visitor centers, one at Sinks Canyon and the other at Keyhole State Park.
“We get a lot of visitations at Sinks Canyon,” Deputy Director of State Parks Chris Floyd said. “The current visitor center is rather small, and so it’s difficult to get a school group in there, especially in the wintertime, to do educational programs.”
Floyd said that a community town hall will be held on December 1 to hear the thoughts of the Lander community on what their needs are. He said that the Keyhole State Park doesn’t even have a visitor center currently and its town hall will be in January.
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As Floyd considers the logistics of providing adequate bathrooms and parking, Moore is excited for the opportunity to offer more programs such as a video tour of the caves for visitors who cannot visit in person.
“Wyoming can be a little bit brutal in the winter,” Moore said. “So, I’m really excited about the opportunity to have usable teaching space inside.”
“Our mission is to improve communities and enrich lives throughout the state of Wyoming,” Neylon said. “Our focus is on trying to find ways to make it easier and more enjoyable for people to experience our parks, historic sites and trails.”
Moore said that she is just grateful to be entrusted with this unique and special place and can’t wait to get more visitors both underground and beneath the dark skies.
Jackie Dorothy can be reached at jackie@cowboystatedaily.com.
LARAMIE, Wyo. (AP) — Jared Harris scored 16 points off the bench to lead Wyoming over Portland 93-56 on Saturday night.
Harris shot 5 for 10, including 4 for 8 from beyond the arc for the Cowboys (4-0). Leland Walker scored 15 points and added seven rebounds and six assists. Khaden Bennett shot 4 for 7 and scored nine.
The Pilots (3-1) were led by Timo George, who posted 12 points, seven rebounds and two blocks. Portland also got 10 points from James O’Donnell and Mikah Ballew.
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Wyoming took the lead for good with 12:18 remaining in the first half. The score was 41-31 at the break with Gavin Gores racking up nine points.
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The Associated Press created this story using technology provided by Data Skrive and data from Sportradar.