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Utah’s cookie wars heat up: Dirty Dough counters Crumbl’s claims, cites financial harm

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Utah’s cookie wars heat up: Dirty Dough counters Crumbl’s claims, cites financial harm


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SALT LAKE CITY — Soiled Dough is firing again at its competitor within the persevering with saga of Utah’s cookie wars.

The cookie startup requested to file a counterclaim in a lawsuit initiated by Crumbl, claiming the authorized battle has value Soiled Dough cash. The corporate is asking the courtroom for monetary reduction from its competitor.

Soiled Dough mentioned the 2 firms had a enterprise relationship that “soured and ended” after Crumbl filed its lawsuit nearly one yr in the past.

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At this level, the cookie firm has solely requested Utah District Court docket Decide Howard C. Nelson Jr. to permit it to file the counterclaim previous the deadline — but it surely included the counterclaim within the submitting. Soiled Dough officers mentioned they solely not too long ago found the knowledge that led them to this determination.

Crumbl’s recipe

The so-called “Utah cookie wars” started in Could 2022 when Crumbl filed a federal lawsuit accusing rivals Soiled Dough and Crave Cookie Co. of what it calls “confusingly related” logos, web sites and different advertising supplies. The lawsuit additionally accused Soiled Dough of copying recipes — claiming the founder’s brother is a former Crumbl worker.

Crumbl’s lawsuit particulars web sites, packaging and menu options it believes Crave and Soiled Dough have taken from them. It contains sections with close-up footage of cookies, a cookie brand with a chunk taken out of it, lengthy packing containers that completely match cookies aspect by aspect, and related cookie recipes and presentation equivalent to key lime cookies with white frosting and lime wedges on prime or sugar cookies made with fruity cereal.

The lawsuit additionally claims that each rival companies have copied Crumbl’s “distinctive weekly rotating menu idea.”

The lawsuit in opposition to Crave can be nonetheless ongoing; discovery in that case is about to finish on April 24, and a jury trial is scheduled for early 2024.

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Deyonte Dennis prepares a party box of cookies for a customer at Crumbl in Lehi on Dec. 21, 2018. Dirty Dough claims a lawsuit filed against it by Crumbl is causing it financial harm in counter claim it asked to file on Thursday.
Deyonte Dennis prepares a celebration field of cookies for a buyer at Crumbl in Lehi on Dec. 21, 2018. Soiled Dough claims a lawsuit filed in opposition to it by Crumbl is inflicting it monetary hurt in counter declare it requested to file on Thursday. (Picture: Laura Seitz, Deseret Information)

Soiled Dough’s recipe

The competitors’s counterclaim begins by mentioning that Crumbl has “tons of of places,” producing “tons of of hundreds of thousands of {dollars} in income” annually whereas Soiled Dough, as a small startup, had simply three places when the lawsuit was filed.

Soiled Dough alleges that Crumbl prompted it monetary hurt by submitting the lawsuit, together with lack of traders, lack of ability to acquire loans, authorized prices and elevated vendor prices.

The corporate additionally claims Crumbl filed the lawsuit in opposition to an organization it noticed as a direct competitor “with out vital market share and with restricted monetary assets to struggle their claims,” and mentioned Crumbl ought to have recognized the lawsuit wouldn’t succeed however filed it anyway “in an try and stifle progress and competitors.”

The corporate requested the courtroom to permit it to hunt cash from Crumbl for the losses it has seen due to the lawsuit.

The counterclaim states that the 2 firms had been neither the primary nor the one firms to promote recent cookies in fitted packing containers, from brightly lit or trendy shops, for supply or in rotating menus.

It says the Soiled Dough product pictures shared within the preliminary lawsuit had been posted earlier than people who Crumbl claims it copied.

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Soiled Dough says Crumbl’s commerce costume and logos certified for registration as a result of they’re distinctive — and not one of the commonalities between the best way the 2 firms promote cookies are distinctive to the 2 firms. To help this declare, it famous Crumbl’s lawsuit in opposition to Crave Cookies.

The counterclaim states Crumbl requires lease phrases holding different cookie firms out of comparable areas and has a financial curiosity in stopping competitors.

Soiled Dough mentioned the greater than six-month delay in submitting its countersuit is “quick in comparison with the lifetime of the case.” The movement was submitted to the courtroom on Thursday, and Crumbl has not issued a response.

The case is about for a miscellaneous listening to on April 24; two extra hearings are set for April 26 and Could 4, for attorneys to dispute a movement from Crumbl asking for a preliminary injunction — a courtroom order requiring Soiled Dough to cease utilizing advertising, recipes and logos it claims are too related or equivalent to Crumbl’s logos whereas the case is pending.

Initially, Soiled Dough appeared to embrace the lawsuit in its advertising marketing campaign with billboards highlighting it. One mentioned “Cookies so good we’re being sued!” whereas one other mentioned, “We do not file lawsuits, we simply have higher cookies!”

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The corporate’s web site now says it has 15 open places, with 40 extra on the best way.

Close to the tip of 2022, Soiled Dough founder Bennett Maxwell informed KSL that the corporate had a rise in gross sales after the lawsuit, calling it “the perfect factor that might have occurred to us.”

That recipe for achievement, although, might have modified, because the lawsuit continues and the corporate faces new monetary challenges — for which it blames the lawsuit.

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Emily Ashcraft joined KSL.com as a reporter in 2021. She covers courts and authorized affairs, in addition to well being, religion and faith information.

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Utah National Guard gets new, top-of-the-line Apache helicopters

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Utah National Guard gets new, top-of-the-line Apache helicopters


WEST JORDAN, Utah — The Utah National Guard has been serving the state since 1894 with roots dating back to the Minutemen of the 17th-century American colonies.

This weekend, they received quite the boost in the form of the Army’s most advanced attack helicopter.

“These aircraft are extremely fast compared to our other aircraft,” said Col. Patrick.

On Saturday, the Utah National Guard took their new Apache helicopters for a spin.

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“The flight went better than we could have hoped for. A little weather on the east coast, but after that, it wasn’t bad at all,” Patrick said.

The first four of 24 Apaches arrived early Saturday morning after they went under full inspection.

“They’ve got software on there that it’s like playing a video game. You just fly the video game and the airplane… is fast and smooth, which is the good thing, and so it’ll just hold the altitude and airspeed and just keep on trucking along. It’s pretty good,” Patrick said.

The first Apache helicopters arrived in Utah back in 1992.

“It just continues the legacy of the air pirates and what we bring to not only Utah, but really to the global fight and security, really,” Patrick added.

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The colonel calls it a major step forward.

“What a great day for Utah as we advance into the next couple decades of combat operations and what we can provide to, you know, the global security.”





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Toronto Maple Leafs vs. Utah Hockey Club – Game #21 Preview, Projected Lines & TV Info

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Toronto Maple Leafs vs. Utah Hockey Club – Game #21 Preview, Projected Lines & TV Info


The depth continues to be tested as the bodies keep dropping out of the lineup up front. Tonight, a resilient Maple Leafs team is seeking its fourth consecutive win as Alex Nylander debuts on an all-Marlies line against a tired 8-9-2 Utah Hockey Club (7:00 p.m. EST, TSN4).


Head-to-Head Stats: Maple Leafs vs. Utah

In the 2024-25 regular season statistics, Utah holds the advantage in three out of five offensive categories and three out of five defensive categories.


Game Day Quotes

Craig Berube on what he learned from the pre-scout of Utah’s 6-1 win over Pittsburgh last night: 

The power play was good. They got three. They’re fast, and they have a lot of skill. They make a lot of plays — a lot of west-west plays — and get up the ice really well. Their D are involved.

We have to check well tonight. We have to stay out of the penalty box. Our PK is going to be important.

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Overall, we need to take time and space away from this team right out of the offensive zone. Be hard on them breaking plays up. That will be very important tonight.

Berube on the decision to start Joseph Woll over Anthony Stolarz tonight: 

[Woll] had a really good game against Vegas. We are just thinking ahead here. Stolly has played a lot. We have some time here. He is working in practice and doing a lot of good things.

That’s really it. We just talk about things and make decisions on what we think is best for the goalies and the team.

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I talked earlier about how both goalies are going to see more net than they have in the past. It is important that we manage it to the best of our abilities.

Woll is coming off a real solid game against a real good team. We wanted to go back with him.

Berube on what improvements he is looking for from his team offensively after a week of practice: 

Attacking more than we are. There are times when we tend to just control the play a little bit too much on the outside. We could attack more with more shots to the net, get pucks low to high, and do more on-and-off shooting while getting people to the net with numbers around there.

Resets to the back of the net, making quick plays out of there, doing things a little bit quicker, moving it quicker, supporting it quicker, and getting more pucks to the net than we are.

Berube on why Fraser Minten is so trustworthy despite his lack of experience: 

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It goes back to a great draft pick, finding a player who is so responsible at a young age. You guys aren’t on the bench, but just hearing him talk on the bench and how he sees the game, he says all the right things.

You don’t see young guys do that very often. He is already doing it at a very young age with very little experience. It is great to see. It’s refreshing. It really is.

Minten on the keys to success for his line with Nikita Grebenkin and Alex Nylander:

We just have to be simple with pucks and forecheck, using our speed to get pucks back on the forecheck. From there, let the skill make things happen. Those guys are really good when they get it back, so we have to make sure we are forechecking hard to retrieve pucks, and we’ll go from there.

Minten on the keys to success in the net-front role on the top power-play unit: 

Try not to overcomplicate it too much. Get the goalie’s eyes, get in sight lines, try to get pucks back, get some tips, get some screens, and cause a little chaos. You can draw a defender with you. If you’re going backdoor, you give them a little more space. Be ready for anything coming to you. They are great players, so just try to read off of them, and hopefully, it goes well.

Minten on his experience level in front of the net on the power play: 

In junior, I was mostly a flank guy with the puck more, but last year, I kind of got into it more at the end of the year, and I have been playing that role with the Marlies every game so far this year.

Minten on Morgan Rielly’s guidance at the NHL level: 

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He has been amazing. We have a lot in common, being from the same place. He took me under his wing a little bit and has been super nice. It makes it easy when you are coming in at 18 or 19 and there is a guy who comes to talk to you and is a really nice, supportive guy and friend. He has been awesome.


Toronto Maple Leafs Projected Lines

Forwards
#74 Bobby McMann — #91 John Tavares — #16 Mitch Marner
#89 Nick Robertson— #29 Pontus Holmberg — #88 William Nylander
#71 Nikita Grebenkin  — #39 Fraser Minten — #92 Alex Nylander
#46 Alex Steeves — #24 Connor Dewar — #18 Steven Lorentz

Defensemen
#22 Jake McCabe — #8 Chris Tanev
#44 Morgan Rielly — #95 Oliver Ekman-Larsson
#2 Simon Benoit — #25 Conor Timmins

Goaltenders
Starter: #60 Joseph Woll
#41 Anthony Stolarz

Extras: Jani Hakanpää, Philippe Myers
Suspended: Ryan Reaves (four games remaining)
Injured (IR): Auston Matthews, Max Domi, Matthew Knies
Injured (LTIR): Calle Jarnkrok, Dakota Mermis, Max Pacioretty, David Kampf


Utah Hockey Club Projected Lines

Forwards
#9 Clayton Keller — #27 Barrett Hayton — #8 Nick Schmaltz
#22 Jack McBain — #92 Logan Cooley — #11 Dylan Guenther
#63 Matias Maccelli — #17 Nick Bjugstad — #67 Lawson Course
#15 Alex Kerfoot — #82 Kevin Stenlund — #53 Michael Carcone

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Defensemen
#98 Mikhail Sergachev — #2 Olli Maata
#28 Ian Cole — #10 Maveric Lamoureux
#7 Michael Kesselring — #41 Robert Bortuzzo

Goaltenders
Starter: #70 Karel Vejmelka
Jayson Stauber

Injured: Sean Durzi, John Marino, Connor Ingram

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NHL On Tap: Maple Leafs host Utah, seek 4th straight win without Matthews | NHL.com

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NHL On Tap: Maple Leafs host Utah, seek 4th straight win without Matthews | NHL.com


Welcome to the NHL On Tap, a daily look at the games on the NHL schedule. There is one game on the schedule for Sunday, which will be televised nationally in the United States and Canada.

Game of the day

Utah Hockey Club at Toronto Maple Leafs (7 p.m. ET; TVAS, TSN4, NHLN, Utah16)

Mitch Marner, William Nylander and John Tavares have all stepped up for the Maple Leafs (12-6-2) in the absence of captain Auston Matthews and look to continue the trend against Utah (8-9-3) at Scotiabank Arena. Marner has 12 points (four goals, eight assists), Nylander nine points (four goals, five assists) and Tavares eight points (four goals, four assists) in the seven games without Matthews, who is out with an upper-body injury. Toronto has won three in a row and is 6-1-0 without Matthews, who skated prior to practice Saturday and said he could return from an upper-body injury this upcoming week. Marner leads Toronto with 26 points (six goals, 20 assists) in 20 games and has points in six of the seven games Matthews has missed. Maple Leafs goalie Joseph Wall made 31 saves in a 3-0 win against the Vegas Golden Knights on Wednesday for his first shutout of the season and second in the NHL. Utah is playing the second game of a back-to-back for the first time in team history and will look to build on a 6-1 win at the Pittsburgh Penguins on Saturday. Dylan Guenther had two goals and an assist, and Clayton Keller had three assists, helping Utah end a three-game losing streak. Goalie Jaxson Stauber could make his Utah debut after being recalled from Tucson of the American Hockey League on Wednesday; the 25-year-old has not played an NHL game since Feb. 22, 2023, with the Chicago Blackhawks. No. 1 goalie Connor Ingram has missed the past two games with an upper-body injury.

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