Since the early days when the sport was anything but a mainstream endeavor, the MMA industry has thrived and survived through various websites, forums, and – perhaps most importantly – social-media platforms.

Fighters interact with fans, each other and many more through the likes of X, Facebook and Instagram, which helps outsiders get a deeper look into the minds of the athletes.

Following Saturday’s UFC Fight Night 271 in Seattle, several of the winning and losing fighters, along with their coaches, training partners or family members, took to social media to react to the event or share a message with supporters.

Check out some of those reactions.

The defeated: Bruno Lopes

The defeated: Gabriella Fernandes

The defeated: Marcin Tybura

The defeated: Ignacio Bahamondes

The defeated: Kyle Nelson

The defeated: Julian Erosa

The defeated: Niko Price

The defeated: Maycee Barber

The victorious: Alexia Thainara

The victorious: Navajo Stirling

The victorious: Casey O’Neill

The victorious: Tyrell Fortune

The victorious: Lance Gibson Jr.

The victorious: Terrance McKinney

The victorious: Yousri Belgaroui

The victorious: Lerryan Douglas

The victorious: Michael Chiesa

The victorious: Alexa Grasso

The victorious: Joe Pyfer

Yasuaki Saito’s restaurants are more famous than he is. Saint Bread, his University District waterfront bakery, was called one of the country’s best bakeries by The New York Times and got longlisted for the James Beard Awards last year. This year the Wayland Mill, his Japanese-inspired all-day café and restaurant in Wallingford, is up for the James Beard Award for Best New Restaurant. If you’ve eaten at Saito’s restaurants, you may have unknowingly met the shaggy-headed fortysomething when he greeted you at his Fremont pizzeria, Tivoli, or made your coffee at Saint Bread.

Saito has a way of fading into the background. He resembles a kind-eyed roadie who’s happy to lend you his dog-eared copy of Zen and the Art of Motorcycle Maintenance. The kind of guy who, in a notoriously potty-mouthed profession, will respond to accidentally breaking a plate by exclaiming, “Biscuits and gravy!”

He doesn’t curse in anger, Saito says, because he doesn’t want to demonstrate to his team that that’s how you deal with challenges and mistakes. “He is so intentional and really believes in everything that he does,” says chef Sam Smith, who worked with Saito in Portland and consulted on Saint Bread.

When the Wayland Mill opened, Saito spent a lot of time working the register to set the standard for how he wanted guests to be greeted. He often hires people based not on skill level, but on how much they care about hospitality. It’s all part of a formula that has made him one of the most successful Seattle restaurateurs of the past decade.

Saito grew up hanging out in the St. Louis teppanyaki restaurant his Japanese immigrant father owned. From age 7, Saito loved the communal, bustling vibe and always wanted to work in restaurants.

It didn’t actually happen until he burned out after a decade working at Borders, quit his job, and wound up helping some friends open the era-defining, now-classic Nopa in San Francisco. In 2014, Saito and his wife moved to Seattle, where he took a job managing the London Plane. Then still relatively new, the ambitious café, bakery, and flower shop in Pioneer Square owned by restaurateur Matt Dillon and florist Katherine Anderson was the ideal landing spot for someone with Saito’s wide-ranging interests.

“He has so much energy and also expertise in so many different things,” says Cassie Woolhiser, who has worked for Saito off and on in various roles for more than a decade. “Like calibrating an espresso machine, but also writing poetry and talking about humanism and how it affects his day-to-day work.”

In 2018, Anderson and Dillon brought Saito on as a partner in London Plane. The following year, he bought Post Alley Pizza, near Pike Place Market, with his longtime coworker Andrew Gregory. They didn’t announce the ownership change publicly, but stealthily reinvented the hole-in-the-wall slice shop, making pies with 24-hour leavened dough and orienting specials around seasonal produce. That transformation would set the tone for Saito’s future ventures: understated but quietly innovative.

The London Plane closed in late 2022 when Saito and Anderson declined to renew the lease. By then, Saito had opened Saint Bread, which retains some of that maximalist spirit. It’s a bakery but also a brunch restaurant where the food gleefully borrows from Japan and Scandinavia; an omelet comes topped with pickled ginger and fishy bonito flakes, an egg sandwich on sweet melonpan instead of a roll. In the warmer months, Saint Bread hosts a cocktail stand (Heave Ho) and a wood-fired food cart (Hinoki) in the unassuming space—a repurposed boathouse and a gravel lot—that manages to be so many things at once.   

Saito followed up Saint Bread with Tivoli in 2023, which anchors its menu on the same style of pizza as Post Alley, but adds dishes like a Caesar salad livened up with chicories and chilled pistachio noodles. Then, with last year’s the Wayland Mill, he leaned further into the mash-up concept: a coffee shop where you can work while sampling a pastry or a date-night spot where you can get sake and Buffalo chicken karaage. Saito dubbed the food “yoshoku Americana,” borrowing the term for Japanese versions of Western dishes and injecting it with homegrown nostalgia. It’s a cuisine that has been back and forth across the Pacific a few times but is instantly recognizable. “The yoshoku idea is something I grew up really enjoying,” says Saito. “[It] allowed me to be that hafu, that liminal space of being a Japanese American kid, it helped me maybe come to terms more with my upbringing and my heritage.”

Nostalgia is something of a North Star for Saito’s operations, says Woolhiser. Customers likely didn’t grow up eating the gochujang snickerdoodle at Saint Bread, but they probably recall being warmed by a cookie on a chilly fall day. People haven’t had anything like the delicate biscuits slathered in umami-rich miso-chashu gravy at the Wayland Mill, but all the elements of that dish are familiar—diner fare filtered through Saito’s experience, interpreted by baker Ellary Collins and chef Jim McGurk.

Unlike many star restaurateurs, Saito didn’t start out as a chef. He describes his role as an “operator,” someone who has done practically every job in the restaurant but also handles payroll and balances the books. A chef puts together ingredients to make dishes; Saito puts together people to make restaurants.

“He’s very good at finding great talent, bringing that talent together, and letting people’s talents speak,” says Nicole Sakai, an art director whose agency, Factory North, built the stained-glass window at Saint Bread, among other projects for Saito. He looks for people who have “hospitality in their hearts,” or the Japanese idea of omotenashi, which he roughly defines as “hospitality for the sake of it.” He wants people who understand that baking bread or grilling hamburgers or pulling espresso shots is all in service of making a guest feel welcome. Even people who are exceptional cooks or bakers may not care about that second layer of the work, but Saito needs them to.

It means saying “welcome in” and meaning it, a bit of sincerity you can’t quite describe but feel when you walk in. It means that when a construction worker wanders into the Wayland Mill when it’s closed, Saito will (politely) pause the interview with the journalist he’s conducting to make a coffee. It means that if you say how much you love a cup at the Wayland Mill, as a friend of mine recently did, you may find yourself being given one when you leave.

That hospitality extends beyond paying customers. At the London Plane, people from the neighborhood would wander in from the street in varying degrees of distress. “Sometimes people were destructive, and Yasu had to ask them to leave,” Woolhiser says. “But most of the time, people would just come in and sit down and be like, on their own mental journey, and Yasu would offer them a cup of coffee or ask if they wanted anything.”

Saito’s philosophy around those interactions is to show up for the world the way that he thinks the world should show up for him. With a glass of water, directions, simply a place to sit for a while. “There’s a version of that help that could actually put that person on a different path,” he says. “And I’m not going to say that I’ve done anything to save anybody’s life or any of those things, but oftentimes it’s small things like that that can help somebody understand that they’re not alone in the world.” 

Some guests might notice this spirit of hospitality, all these layers of meaning. Some of them probably don’t, just as some glaze over the custom stained-glass window at Saint Bread. They don’t need to see any individual action, any tangible evidence of Saito’s hard work. His kindness, his attention to detail, the way he cares about so many things, it all seeps into his restaurants. A vibe, something in the air, the way customers feel after a visit. They might not notice it, but it leaves a mark anyway.