San Francisco, CA
SF man goes viral on local news for ‘slammin’ Dollaritas’ during quake
When you go to Applebee’s, you often get more than you expect. Ask Steve Mazzari, better known to some as “Dollarita Steve.”
The 28-year-old software engineer was spending his Friday evening with friends at the Applebee’s on Fisherman’s Wharf. They were drinking Dollaritas, the chain’s $1 margaritas, when they felt the shake of a 3.7 magnitude earthquake hitting the Bay Area. For a moment, the restaurant went quiet.
But the quake passed, the Applebee’s hum of activity returned and Mazzari and his friends resumed their drinking. He was still riding the buzz when a KTVU-TV camera person flagged him down as he walked out of the restaurant about an hour later around 7:30 p.m.
“My brain just lit up like a Christmas tree,” Mazzari told SFGATE. “I was like, ‘Hell yeah, let’s do an interview.’”
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After mentioning that he had just finished “slammin’ Dollaritas,” Mazzari briefly described the earthquake to the interviewer. He then threw up a peace sign, shouted, “The Dollarita is back!” and walked home to Lower Pacific Heights.
He was winding down in bed later that night when he saw his picture making the rounds on social media. Mazzari’s interview had gone viral.
“I did not think it was going to go that crazy,” Mazzari said of the interview. “No, not at all.”
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The rest of the night was “a blur,” he said. He stayed up until 2 a.m. scrolling through social media posts.
“New guy just dropped,” one social media user replied to KTVU’s original post on X, formerly known as Twitter, which had 3.4 million views at the time of publication.
“Thought this was The Onion at first,” another wrote.
Reactions from friends and family poured in over the weekend. Mazzari said he got texts from “every person I ever met.” On Monday morning, he woke up to Slack DMs from co-workers.
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“My parents were contacting me and they were like, ‘What have you done? ’” he laughed.
On Monday morning, Mazzari got a taste of the celebrity life when he noticed a coffee shop employee giving him an unusual look.
“He was like, ‘How was your weekend? ’ And I was like, ‘You know exactly how my weekend was, don’t you? ’” Mazzari recalls. “He’s like, ‘Yeah … yeah.’”
The attention has affected Mazzari’s dating life in a “very positive” way, he said, adding, “Let’s just say, this week I’m a very busy man.”
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He’s received countless DMs, although he admits that some were too lewd for his liking.
“This girl I went on a date with like two and a half years ago messaged me and said, ‘My friend wants to go on a date with you. She thinks you’re her soulmate,’” he said.
For the most part, Mazzari has been reveling in his newfound fame. He loves the attention, he said, and he’s happy to be able to give people some innocent fun. On Halloween, he plans to dress up as himself, wearing the same outfit he wore for the KTVU interview.
Mazzari stressed that he was not an Applebee’s regular — his go-to happy hour bar is Harry’s Bar on Fillmore Street — and that his decision to go to the restaurant was “entirely ironic,” he said. After watching a month’s worth of the chain’s “Dollarita’s Back” ads in football games, he and his friends thought it would be funny to see what the hype was about.
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“Guys, enough is enough,” he recalls telling his friends. “We’ve got to go and we’ve got to try this thing.”
Mazzari said that he’s reached out to Applebee’s to try to nail a promotional package, but without any luck. “I will take my business to Chili’s if it comes to that,” he told SFGATE.
When asked whether he had anything he wanted to share with San Franciscans, he told SFGATE that “I really am like that all the time.”
“You ever see me, you ever want to drink a margarita? I’m always down and around,” Mazzari said. “So keep the vibes going.”
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San Francisco, CA
San Francisco West Portal hardware store closing after nearly 9 decades
A hardware store in San Francisco’s West Portal is closing up shop after being in business for 88 years.
Papenhausen Hardware made the announcement, saying it no longer could afford to stay open.
Karl Aguilar walked into this hardware store 29 years ago as a San Francisco State University student looking for a job. But in 2018, Aguilar became a co-owner and thought he would retire there.
Aguilar said it wasn’t just one thing prompting the closure, but two fires and the pandemic took a big hit on his business. He estimates sales dropped about 30% in the first year of the pandemic.
“By the second year, we realized it was time to sell and all of the emotional side of it,” said Aguilar. “What can we do, all the questioning, the sleepless nights happened then.”
On Saturday, Papenhausen Hardware started its going out of business sale. Many of the shelves are now empty as customers come by to make their final trip to their local hardware store.
“We thought there would be an increase in business but it’s just been this crushing avalanche of nonstop business for four days now,” said Matt Rogers the co-owner Papenhausen Hardware. “So, it’s impressive. Touching too really.”
“It’s been overwhelming in a good way?” Aguilar added. “The community is deeply upset. They wish it wasn’t the case and people have come out of the woodwork trying to come up with ideas and find ways to keep us here but the financial reality is that we just can’t stay.”
After 88 years in the West Portal neighborhood, generations of families have relied on this store for basic hardware supplies.
Customers like Lee Bradley said the closing is a huge loss to the community.
“Terrible news really,” Bradley said. “Devastation. The convenience is the whole thing. It’s nice having a store, just down the block that you could little bits and bobs. Whatever you wanted.”
But as customers shopping habits have changed after the pandemic, Papenhausen isn’t the only one struggling to keep its doors open.
Aguilar hopes people realize how important community support is to keep small businesses open.
“The one thing people should take from this is whether it be a bookstore, or a coffee shop or maybe a fabric store that you love,” he said. “I guarantee you that they’re struggling. If you want to see them there, you can support them and every dollar makes a difference.”
Papenhausen Hardware is scheduled to close on December 31st but if they run out of inventory, the store could be closed earlier.
San Francisco, CA
San Francisco Developer Unveils Plans for New 22-Story Ocean Beach Project | KQED
While the developers claim that the proposed project “exceeds” AB 2011’s standards, the application is still under review to determine if it qualifies for the expedited approval process granted by the law.
Sider noted that the proposal “hasn’t yet been assessed for Code compliance, but we remain hopeful that the project will be thoughtfully designed and adhere to all regulations.” He added that the location “has always been an ideal spot for new housing.”
The original plan for a 50-story, 712-unit high-rise was met with fierce opposition from city planners, residents and Supervisor Joel Engardio, who represents the Sunset District, where the site is located.
Engardio called the initial proposal a “middle finger to the city” and dismissed it as a plan “no one would take seriously.”
Although the new proposal significantly reduces the building’s height, with only 22 stories, Engardio remains critical.
“Twenty-two stories is still far beyond what’s reasonable,” he said in an interview. “We need to stop dreaming up massive skyscrapers at the beach and focus on real housing that will meet the needs of real families.”
Engardio pointed out that the Coastal Commission will need to weigh in on the project and criticized the developers for not adhering to the Sunset District’s current zoning laws, which limit building heights to 10 stories.
“We need more housing for seniors and families in the Sunset and throughout San Francisco,” Engardio said. “But no one wants Ocean Beach to turn into Miami Beach.”
San Francisco, CA
Breed picks ex-Bloomberg staffer for Board of Supervisors seat
Sherrill registered with the Democratic Party in 2023 after identifying as “no party preference” since first registering in San Francisco in 2016.
He has longstanding connections to former New York City Mayor Michael Bloomberg, an ally and supporter of Breed. After college, Sherrill worked as an assistant for the New York deputy mayor for operations and later was promoted to senior policy advisor during Bloomberg’s tenure.
Bloomberg contributed more than $1 million to an independent expenditure committee supporting Breed’s failed reelection bid this year; likewise, she endorsed Bloomberg during his unsuccessful presidential run in 2020. The San Francisco mayor’s office of innovation is funded by Bloomberg Philanthropies, his charity.
Sherrill denied that political ties between Bloomberg and Breed were a factor in his appointment, saying both care deeply about building cities and hiring great talent.
Not all District 2 community leaders were convinced. Jason Pellegrini, a former human rights commissioner and District 2 resident, said he will support Sherrill’s success in office, for the sake of the district. However, he said, Breed’s choice carries the whiff of a political favor, and Sherrill wasn’t the most experienced pick on the short list of possibilities.
“I’m extremely disappointed in Mayor Breed, the daughter of San Francisco, as she’s leaving office,” Pellegrini said. “I feel this is a slap in the face not only to District 2 but to San Francisco.”
Patricia Vaughey, president of the Marina-Cow Hollow Neighbors & Merchants Association, was skeptical of Sherrill’s appointment and said she had not seen him at community meetings.
“Here we go again with someone who doesn’t know what the fuck they’re doing,” Vaughey said. Still, she said she will do her best to support him: “I have to work with whoever I have to work with.”
Through a spokesperson, Breed’s office said, “The mayor made the appointment based on her belief in Stephen’s qualifications and abilities, nothing else.”
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