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How Hollywood lost the culture war

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How Hollywood lost the culture war

The most perceptive joke to air on American television in the last 10 years goes something like this:

Attorney Diane Lockhart (Christine Baranski), liberal lioness of “The Good Fight,” awakes one morning to find that Hillary Clinton, not Donald Trump, has won the 2016 presidential election. Struggling to assimilate the joyous news, Diane describes the Trump years to colleagues at her Black-owned Chicago law firm as one would a bad dream: “He kept calling Nazis ‘very fine people.’ And he did a Senate campaign for a child molester. And he put children in cages … And antisemitism and racism were on the rise.”

Wait, partner Liz Reddick (Audra McDonald) interrupts, “Where were the Obamas during all this?”

Diane pauses, searching her memory for a moment, then matter-of-factly delivers an indictment for the ages: “They had an overall deal at Netflix.”

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Premiering in April 2020, “The Gang Deals With Alternate Reality” finds Robert and Michelle King’s legal farce at its most laceratingly funny — and the deepest cuts are reserved for the Democratic Party and the donor class that sustains it. Diane soon discovers that #MeToo never happened, watching as Harvey Weinstein, protected by his checkbook and a coterie of don’t-rock-the-boat political operatives, receives an award from a group called Women Unite for Change.

As any student of the Kings will know, the point is not to conjure up some Pizzagate-style conspiracy about a cabal of liberal Hollywood predators. “The Good Fight,” like its predecessor “The Good Wife,” focuses on the moral and mental gymnastics of center-left elites — white-glove attorneys, influential producers, tech entrepreneurs, corporate consultants — because it takes the right’s penchant for selfishness, corruption, vanity and vacuousness as an absurd given. Rather, “The Gang Deals With Alternate Reality” skewers the failure of a major American political party and its allies in the world’s foremost cultural economy to conceive an appealing vision of progressive America, much less bring it to fruition. Even in Diane’s fantasy, Democrats’ ambitions top out at putting Harriet Tubman on the $20 bill.

After an election in which countless celebrity endorsements, speeches, concerts and fundraisers; coconut memes, camo hats and fan cams; late-night TV interviews, daytime talk show spots and “Saturday Night Live” sketches left Vice President Kamala Harris and running mate Gov. Tim Walz no closer to victory than their counterparts, Clinton and Sen. Tim Kaine, eight years ago, “The Good Fight’s” slings and arrows seem right on target.

Hollywood, the de facto public relations arm of the Democratic Party, has come to reflect, and reinforce, its political partner’s worst instincts, ceding the initiative for understanding and delivering what Americans want in order to chase the chimera of a stable, focus-group-approved midpoint in the culture. What’s left presents an impoverished picture, not only of the progressive future but of Hollywood’s own: the entertainment industry equivalent of “America is already great.”

This failure of imagination reminds me, in fact, of another joke — the oft-screenshotted moment in “The Holdovers” in which cafeteria manager Mary Lamb (Da’Vine Joy Randolph) chides classics instructor Paul Hunham (Paul Giamatti) as one might the doomed alliance that gave us Trump 2.0.

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“You can’t even dream a whole dream, can you?”

I. Going high

When Barack and Michelle Obama founded their production company Higher Ground in 2018, the notion of a postpresidential portfolio built around culture-making seemed both a canny innovation and a comfortable fit.

Although high-profile talent, powerful executives and well-connected agents had long been vital to Democratic fundraising efforts, the pact between Netflix and the Obamas formalized the relationship in a new way, and the former president and first lady — gifted orators as capable of cheesing with the Muppets as delivering a keynote at the DNC — were ideal impresarios. Other dignitaries with a liberal bent soon followed suit, including Hillary and Chelsea Clinton (HiddenLight) and the Duke and Duchess of Sussex (Archewell), all promising, in one way or another, to inspire viewers through storytelling.

What exactly we were being inspired to do, besides fire up Netflix or Apple TV+, remained unstated — an early red flag that this new kind of Hollywood power player could not be counted on to supply studios with an appetite for risk. Perhaps inevitably, the pointedly ideological projects to come out of these partnerships, such as “American Factory,” “Crip Camp” and “Zurawski v Texas,” were accompanied by forgettable, soft-focus celebrity interviews (“Gutsy”), fastidiously self-protective biographies (“Harry & Meghan”) and scripted projects with only the most tenuous connection to their producers’ public personas. (As a friend said to me recently about Higher Ground’s “Bodkin,” “What do murder mysteries have to do with the Obamas?”)

Alongside flattering documentary portraits of such figures as Nancy Pelosi, Stacey Abrams and Adam Kinzinger, or furious late-night segments from John Oliver, Seth Meyers and more, the films and TV series created by these production pacts slipped mostly unnoticed into the modern content mill, as ephemeral, and, at times, as cringeworthy as Texts from Hillary, “Joe-bi Wan Kenobi” or tote bags emblazoned with “Notorious R.B.G.” But as in the electoral realm, “When they go low, we go high” failed to meet a moment of profound frustration with, indeed rage at, American institutions and the elites within them. Joining the frictionless symbolism of franchise tentpoles with the defensive crouch of triangulation, celebrity political culture in the post-Obama years often appeared to prize the performance of progressive bona fides over the achievement of actual policy outcomes. No one could take the loose constellation of streaming titles, media appearances, corporate statements and #resistance memes that came to comprise this culture terribly seriously as an answer to the real problems facing the country.

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So no one did. Which may explain why an electorate that overwhelmingly claims to want celebrities out of politics just voted a celebrity back into the White House, representing the same party that brought us President Ronald Reagan, Gov. Arnold Schwarzenegger, Sen. Fred Thompson and Rep. Sonny Bono. It’s not just any association with Hollywood that voters reject but the specific message, and medium, of the Democratic status quo.

Illustration showing a movie camera with a broken glass lens in the shape of the US Capitol

(Golden Cosmos / For The Times)

After all, as Democrats perfected the star-studded convention, replete with rumored performances and TV star emcees, Republicans and their allies constructed a self-sustaining, cross-platform media and entertainment ecosystem that actively prides itself on spurning “the mainstream,” even if much of its talent pool once worked in showbiz, or aspired to. Built atop existing strata of conservative newspapers and magazines, right-wing blogs, talk radio shows, Facebook groups and more, this alternate reality — think of it as Hollywood’s nimbler Wario — features not only Fox News but also Fox Nation and DailyWire+, X and Truth Social, “The Joe Rogan Experience” and Angel Studios, plus an entire universe of individual influencers.

In roughly the same period, Hollywood studios scrambled to build, program and market streaming platforms that could compete with Netflix — destroying a lucrative business model in the process — only to discover that millennial and Gen Z viewers had begun to abandon traditional movies and TV shows in favor of video games, Twitch streams, YouTube tutorials and short vertical videos on platforms like Instagram and TikTok.

With both sides of the alliance caught flat-footed by changes in where and how Americans consume information, it’s little wonder that the combined reach of Hollywood and the Democratic Party has not been an ace in the hole with voters. Even those red-district undecideds who would have enjoyed hearing Julia Roberts and George Clooney discuss the secret ballot may not have received the message, for the very people such spots were designed to target were the least likely to be tuned into them. And the (presumably much larger) contingent concerned about Gaza, inflation, climate change or the housing crisis found not a no-holds-barred case for the Democratic platform but a tone poem about the White House from the cast of “The West Wing,” or Harrison Ford repeating the losing slogan from 2016.

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This is the problem, of course, with the development deal as political act, “inspiration” as mission statement, celebrity as selling point. Horrifying though it may be, Republicans and their media allies drive the political agenda through culture, unafraid to stoke emotions or gin up controversy to achieve their desired ends. Democrats in Hollywood, despite having the industry’s bully pulpit at their disposal, could not even ensure that prizewinning Israeli-Palestinian documentary “No Other Land” and its labor-movement sibling, “Union,” secured U.S. distribution. Instead, more concerned with feeling good than forcing change, they have pioneered a form of safe, bland liberalism that must necessarily seem meaningless, and therefore toothless, to any American not already sold on it. We were supposed to have learned this lesson in 2016: You can’t bring a “Fight Song” to the culture war and expect to win.

II. Going ‘woke’

It would be tempting to conclude that Hollywood should heed postelection autopsies inveighing against “magic words,” “radical chic” and “going woke.” In truth, this tack to the right was already underway. Long before the friendly drop-ins on Mar-a-Lago or inauguration fund donations, it had become a fixed idea among wags and wonks that the industry had gone “too far” in its commitments to diversity, equity and inclusion after the 2020 murder of George Floyd and was due for a correction.

But this notion is built on a convenient fiction. Despite consistent pledges to improve diversity since at least 1999, when a consortium of watchdog groups threatened to boycott the broadcast networks over the whiteness of their fall lineups, Hollywood has made only modest progress toward inclusion — certainly nothing on the order of a revolution to be reversed. The ratio of men to women with speaking roles remains largely unchanged since 2007, for instance, while Latinos have lost ground as their share of the population grows. Pipeline programs for underrepresented groups have not prevented the ranks of directors, screenwriters and executives from remaining predominantly white and male. And leaders with the ostensible authority to drive systemic change have been “managed out” before being given the chance to do much of anything. All of this against the backdrop of study after study after study showing that diverse storytelling and diverse audiences are sound business, not “virtue-signaling.”

For Hollywood to pander to conservatives by rolling back progress it hasn’t actually made, or self-impose a gag rule so as not to ruffle the feathers of President Trump, is not an adaptive response to consumer demand. It’s a capitulation to the asymmetrical political polarization that inflects seemingly every aspect of American life. How else does one explain the hypocrisy of claiming to value LGBTQ+ creators, audiences and employees, then forging lucrative, multiyear relationships with transphobic comics or excising a trans storyline from a children’s series? How else to justify paying more for the resuscitation of Brett Ratner and Melania Trump than the cost of three best picture winners?

In the aftermath of two bruising strikes and a protracted slowdown, Hollywood’s susceptibility to such forces should be no surprise. The chasm between the industry’s haves — highly paid CEOs, marquee mega-producers and A-list stars — and its have-nots — the dying middle class — continues to expand. And the drumbeat of stock sales, tax write-offs, brutal job cuts and obscene bonuses has made it ever harder to separate these haves from the tech oligarchs who’ve infiltrated our halls of power or the quasi-sovereigns of the last Gilded Age. For the leaders of today’s cultural industries, films, TV series, albums, even books seem to be no more than widgets on an algorithmic assembly line, as fungible as yards of textile or gauges of steel.

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Against the devoted coalition of evangelical Christians, neocons, pompous billionaires and MAGA Republicans who now dominate the other side of the aisle, this prevaricating has failed to muster enthusiasm for the Democratic Party or much of the industry’s own product. A system in which the rank-and-file are weakened to the point of “exodus,” the most prominent are silent for fear of reprisal and the most powerful are willing to throw both under the bus at the first sign of trouble is a system only an expert in mergers and acquisitions could love. It’s a potent reminder that Hollywood’s claims to represent us were never a foundational ideological principle nor an act of political solidarity. They were a form of trend forecasting, no different from putting a finger to the wind and assessing whether slim-fit or boot-cut jeans will be “in” this season.

But when you show yourself to stand for anything, you prove that you stand for nothing at all. What happens if Hollywood manages to alienate the 48.4% of the electorate who voted for Harris by pursuing the 49.9% who voted for Trump? Perhaps nonvoters, for whom the 2024 campaign did not offer a stark enough choice, constitute an untapped market. Perhaps the median consumer of Hollywood fare will join the fickle ranks of the undecided voter. Either way, the situation presents an opportunity for progressive audiences, who for all the bluster about their hegemony have been taken for granted — expected to show up, shell out and shut their mouths for too long.

Loyal consumers have certainly accrued the capital to demand better; audiences share more of the burden for the industry’s ups and downs than ever before. TV has evolved into a costly, complicated bundle of streaming services for which viewers must pay for the privilege of being fed ads. Theatrical films have become “premium” experiences, defined by high-end formats, cushy seats, expanded concessions and exorbitant prices to match. And Hollywood, for all its supposed reluctance to wade into politics, has not shied from applying pressure to the progressive conscience, with viewers tapped to maximize the “completion rate” of their favorite inclusive series and encouraged to buy tickets in the service of historic firsts.

Like progressive voters who are urged cycle after cycle to contribute, to sign up for door-knocking and phone banks to get out the vote, progressive fans have surely done their part. They might well expect the industry, like the party, to hold up its end of the bargain.

III. Going, going, gone

In the summer of 2022, at the behest of a visiting friend and fan of the podcast, I attended a live taping of “Lovett or Leave It,” the culture-and-politics show hosted by former Obama speechwriter Jon Lovett.

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Goofier (and gayer) than “Pod Save America,” the flagship he hosts with Crooked Media co-founders and fellow Obama alums Jon Favreau and Tommy Vietor, “Lovett or Leave It” has the pleasantly rambling energy of very-late-night TV. But something about seeing its listeners, the choir to which Crooked preached, unsettled me. What was the object of this exercise? To build a global California where progressive ideals reign supreme? Or to believe that such an outcome could be achieved without disrupting the good vibes?

I thought back to that night this summer as President Biden, reeling from a disastrous debate performance, seemed destined for defeat, and again the day after the election, when Vice President Harris conceded hers. I see now that the liberal fantasy of “Lovett or Leave It,” the calculated inoffensiveness of Higher Ground’s portfolio at Netflix and the fleeting dopamine hit of childless-cat-lady memes are all of a piece, signaling the ultimate irrelevance of the liberal consensus. And voters’ belief that its beneficiaries are complacent elitists skilled only in symbolic victory can no longer be blamed on brainwashing by right-wing media. It’s time to admit that the losers in the culture war have also brought this on themselves.

The costs of cable, streaming and a night out at the movies have combined to push consumers into the arms of conservative or “independent-minded” podcasters and YouTubers whose content is free. Nor would what’s on offer from the major studios and networks, in the aggregate, convince skeptics that the industry is in touch with the common man: the IP-driven “cinematic universe” and other forms of conglomerate-made “culture”; streaming pablum to fold laundry by, whether labeled “casual viewing” or “mid TV”; every flavor of luxury, quiet or otherwise, from media magnates to mega-ranchers to Real Housewives and the capitalist origin stories that got them there. Even the principal exceptions, often in the form of allegories that point to the brokenness of our world without depicting it directly — “Severance,” “Squid Game,” “Andor,” “Dune” — easily segue into yet another form of self-congratulatory back-patting. Consider the speed with which the barn-side-broad parable of “Wicked,” based on a book published during Bill Clinton’s first term, was subsumed into a narrative by which Hollywood would embrace its “radical” message and perhaps award it best picture at the Oscars to thumb Trump in the eye.

The answer is not a sudden profusion of expressly political films; didacticism doesn’t win elections any more than it does the box office. Still, the shuttering of Participant Media and the travails of Trump biopic “The Apprentice,” coming in tandem with C-suite fantasies of a politics-free popular culture, suggest an unwillingness to make waves that profoundly misunderstands our moment, where fortune — think Kendrick Lamar vs. Drake, or Chappell Roan — favors the bold. Perhaps most worryingly, there were vital examples of civic life to be seen onscreen last year, with citizens debating the fate of their communities and protesting the tyranny thereof. It’s just that all of them depicted societies abroad: “Evil Does Not Exist” (Japan), “Dahomey” (Benin), “The Seed of the Sacred Fig” (Iran), “I’m Still Here” (Brazil). The last time authoritarianism was on the march, Hollywood responded with bold, courageous filmmaking that confronted the threat head on. This time, it seems far more likely to turn a blind eye.

In a sense, the entertainment industry and other influential, at least nominally liberal forces in American life have come to echo the moment in “The Good Fight” when the co-founder of Women Unite for Change questions Diane’s effort to jump-start #MeToo in her alternate reality: “If Hillary doesn’t win, Trump wins. Then what do we have?” Now, on the eve of Trump’s second inauguration, with a solidly conservative majority ensconced on the Supreme Court and Republicans in control of the House and the Senate, the disastrous consequences of that logic are upon us — as is the urgent need to develop and promote a progressive alternative to climate catastrophe, white nationalism, imperial adventure and middle-class collapse that is capable of persuading voters, whether inside or outside the Democratic Party.

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The celebrity political culture of our time, a far cry from the audacious front-line activism of Harry Belafonte during the civil rights movement or Jane Fonda against the Vietnam War, turns out to be the logical end point of the fear that Obama’s 2008 slogan, “Hope,” was fundamentally empty if it didn’t specify the hoped-for. The unifying feature of Hollywood’s current relationship with the Democratic Party, after all, is inscrutability — politics as scrubbed clean of potential controversy, and therefore of power, as a corporate press release.

For many, of course, participating in this culture has been a source of succor, whether in the dog days of “brat summer” or the depths of election week 2020. There’s no need to censure the desire to forge kinship, to lick one’s wounds, to seek respite or joy. At a certain point, though, communing only with other true believers, lashed together by shared values and secret language as if at a church service, cannot be counted on to transform society in tangible ways. Indeed, such a strategy might eventually come to resemble the conservative practice of placing faith over works: As disciples of Jon Lovett might say over their ethically sourced Crooked Media coffee, thoughts and prayers never stopped a school shooting.

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Movie Reviews

Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages

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Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages

Back in the good ol’days — the ’90s — John Travolta would love to get off the topic of “Michael,” “Pulp Fiction” or “Get Shorty” in interviews with film journalists like me and regale us with how utterly besotted he had been with his first flying experience, how that drove his passion for piloting and buying planes and airfield-adjacent luxury houses.

He didn’t even seem to mind having to move house when this or that development balked at him flying his Boeing 707 out of there on the way to locations.

Travolta would tell any journalist who asked that he was writing a kid-friendly book, “Propeller: One Way Night Coach,” based on his first flights as a child in old propeller driven airliners — cheap red-eye overnight treks with too many connections for your average jet age traveller to tolerate.

I remember picking up the book when it came out later in the ’90s — at an airport gift shop — and thinking “Well, that’s as cute as I figured.”

And now, decades later and trapped in the B-movie hell of his post “Gotti” career, Travolta’s turned that cute book into the most delightful, fanciful and colorful bon bon of a movie.

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“One Way Night Coach” is a child’s fantasy of flight and flying the way it used to be — with pristine, uncrowded, futuristic airports, an early ’60s era of jets and prop planes with over-uniformed stewardesses in white gloves, the days “Back before every Joe Sweatsock could wedge himself behind a lunch tray and jet off to Raleigh-Durham,” as Sideshow Bob memorably sneered on “The Simpsons’.”

It’s a fictionalized account of Travolta’s childhood about an only child (at least two Travolta siblings have bit parts in this movie) of a never-made-it/never-will actress/single-mom (Kelly Eviston-Quinnett) who indulges her aviation-obsessed eight-year-old with a cheap cross-country overnight flight.

Little Jeff (Clark Shotwell) will revel in almost every Idlewild to Pittsburgh to Dayton to Chicago to Kansas City to Denver and Los Angeles minute. He strolls into the cockpit to meet pilots, charms the stewardesses and checks out the sleeping bunks on the TWA Lockheed Super Constellation, loving even the delays if not the Chicken Cordon Bleu he’s offered on legs of the journey that offer a meal.

And as he’s an observant child, he comments (Travolta narrates) on his 50ish mother’s vamping and posing, her choice of cigarettes (Newports) and drinks, the solo traveling men whose attention she pursues and earns.

“I was her best audience,” adult Jeff remembers of the mother who’d read him plays as bedtime stories and delusionally hopes that this trip to Los Angeles might be her “big break” even though she’s pushing 50.

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Hollywood called,” she’d explain about their overnight cheap flight arrangements to ticket agents and crew. “They told me to take the next flight!”

At every turn, Jeff meets or sees kindness — stewardesses who indulge his many questions and bump them up to first class on the mostly-empty planes, a captain who fixes his toy model of a Constellation, a mentally ill flyer who flips out but is calmed by a flight attendant who isn’t overworked and frazzled in jet-powered tin-can jammed with Joe and Jane Sweatsocks who think nothing of traveling in their pajamas.

Normally, I cringe at pictures this reliant on voice-over narration. I recoil from stars who populate their picture with Sandler etc. offspring. But “Propeller” is unfailingly sweet and never cloying.

Sure, it’s fictionalized. But if you’ve followed Travolta’s life and career, a lot of him is in this — his raptoruous engagement with flying, an indulged child who developed a taste for fine food and creature comforts, a mother who was his guiding star as an actor.

I get why there are less adoring reviews than mine floating around “Propeller.” It’s unfailingly sweet. Mom’s man-hunting is seriously dated. This TWA tale is decorated with Gershwin’s majestic “Rhapsody in Blue” — United Airlines’ signature tune. And Travolta’s been around long enough for recent generations to come up and not feel a connection to the “Saturday Night Fever/Get Shorty” star whose career has fallen off and life has been visited by too much tragedy.

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But I’d hate to be seated next to anybody who doesn’t appreciate this adorable, pristine and nearly perfect aviation fantasy on any flight, much less an overnight one.

Rating: TV-PG

Cast: Clark Shotwell, Kelly Eviston-Quinnett, Ellen Travolta, Ella Beau Travolta, Olga Hoffmann and John Travolta.

Credits: Scripted and directed by John Travolta, based on his book. An Apple TV+ release.

Running time: 1:01

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About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine

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After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

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After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

Three years ago, Mattel Inc. struck box-office gold — or rather, pink — with the billion-dollar success of “Barbie.”

In its first return to theaters since the female-forward phenomenon, the El Segundo toymaker is turning to the brawny He-Man for another box-office lift.

Its latest film, “Masters of the Universe,” opens this weekend, as Mattel looks to build on that previous success and continue extending its signature toy brands into the entertainment arena.

“The movie is very much in tune with culture,” said Mattel Chief Executive Ynon Kreiz. “Everything is much more contemporary relative to what was created more than 40 years ago, but it’s still very true to the origin story and to the DNA of the brand.”

The new film arrives at a pivotal time for Mattel, which is facing pressure from investors to grow its business. The maker of Hot Wheels, American Girl and Uno has recently confronted a challenging market for toys, beset by tariffs on goods produced overseas and weaker-than-expected demand for Barbie dolls and Fisher-Price preschool products.

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Amid uncertainty in the toy market and the fallout from tariffs, Mattel’s net income dropped 25% to $398 million in 2025. And since the company announced disappointing holiday sales totals in February, its stock has dropped more than 30%, closing at $14.34 on Wednesday.

“Masters of the Universe” toys at Mattel headquarters in El Segundo.

(Myung J. Chun / Los Angeles Times)

The share price slide prompted investor Southeastern Asset Management to send a letter last month to Mattel leadership suggesting the toy maker should sell itself and go private. Southeastern manages about 4% of the company’s stock on behalf of its clients.

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“The frustration among investors has been the fact that if you look at the business from 2021 through 2025 and even this year … the business really hasn’t grown,” said Eric Handler, a Roth Capital senior media and entertainment analyst, referring to Mattel. “This is a company that needed something fresh in the portfolio, and there’s a wide range of investments being made, of which ‘Masters of the Universe’ is one part.”

Kreiz pushed back on the idea that the company is not growing. In the fourth quarter of 2025, net sales were up 7% to $1.8 billion, though the result was not as strong as the company expected.

Mattel has spent $1.2 billion in the last three years to buy back shares, with an additional $1.5-billion share repurchase planned for the next three years.

“We’re investing in our own stock because we believe it is undervalued,” he told The Times in an interview at his office, which has floor-to-ceiling windows that give an expansive view of El Segundo. “We absolutely agree that the share price doesn’t reflect the progress that we’ve achieved over the last few years financially, operationally, our place in culture, the strength of our brands, and the continued expansion of the business. And more importantly, the potential that we have down the road.”

“Masters of the Universe” is a key variable in that equation.

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Ynon Kreiz, chief executive of Mattel.

Ynon Kreiz, chief executive of Mattel.

(Myung J. Chun / Los Angeles Times)

The movie, which had a budget of roughly $170 million, is expected to bring in $25 million to $35 million in the U.S. and Canada during its debut weekend. That’s a far cry from the $162-million opening haul of “Barbie,” but box-office analysts say that film captured the cultural zeitgeist in a way that’s hard to replicate.

The ‘80s-era “Masters of the Universe” is “a property that was famous with a certain group of fans, but it hasn’t had much of a pop culture presence,” said Shawn Robbins, who directs movie analytics at Fandango and founded the forecasting site Box Office Theory. The movie has notched a respectable 74% approval rating from critics on aggregator Rotten Tomatoes.

“There’s been so many callbacks to nostalgic franchises,” he said. “Some people are always on board for them, and maybe the positive reviews bring people in who were on the fence. But people are also ready for something fresh and new and exciting.”

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Kreiz said he’s often asked how the company will match the success of “Barbie.”

“The answer is, we don’t need to match ‘Barbie’s’ success for movies to have a meaningful economic impact on the company,” he said. “Not every movie will be ‘Barbie.’ If we create quality content that people want to watch and create quality experiences that people are engaged with, good things happen, and these brands will resonate and will be here for years to come.”

While theatrical revenue is important, the measure of success for “Masters of the Universe” could also include its eventual reception on streaming platforms and, of course, toy sales, analysts said.

There are hundreds of products tied to the movie, from collectible action figures of Nicholas Galitzine’s He-Man and Camila Mendes’ Teela, to branded Uno decks, Legos, clothing and skateboards.

Skeletor from "Masters of the Universe."

Skeletor from “Masters of the Universe.”

(Myung J. Chun / Los Angeles Times)

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“For us, it’s a huge win already,” said Robbie Brenner, president of Mattel Studios and chief content officer, who also served as a producer on the film. “We have reinvigorated and relaunched this brand that has been around for decades … and done it in a way with just the best-in-class toys. Obviously that’s our bread and butter. And then to have made an epic, incredible movie … is a huge win.”

While Mattel does not yet have sales totals for its “Masters of the Universe” toys, executives said during an earnings call in late April that product sales were “growing double digits” amid strong customer demand, particularly from adults.

When Kreiz was named CEO in 2018, he saw the potential for Mattel to expand beyond toys. In an entertainment landscape dominated by known franchises and intellectual property, the former TV and media executive wanted to leverage the company’s IP in new ways to attract consumers.

Hence, Mattel has expanded into real-world experiences such as a Barbie pop-up at Coachella or a traveling Hot Wheels monster truck show. In February, the company fully acquired Mattel163 mobile game studio after buying out a stake held by Chinese tech firm NetEase. The studio has released games based on Uno, Skip-Bo and other Mattel intellectual property.

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And on the film and television front, the Mattel Studios division now has 51 people — most of whom are based in El Segundo — focused on projects across platforms.

After “Masters of the Universe,” Mattel Studios plans to release a “Matchbox” streaming movie in October. The division has more than a dozen films in development that have been announced, including an American Girl movie with Paramount, Polly Pocket with Amazon MGM Studios, as well as a live-action Magic 8 Ball series from M. Night Shyamalan.

“The journey for the company was to evolve from being a toy manufacturer that was making items to become an IP company that is managing franchises,” Kreiz said. “It’s not that we’re not creating toys — it’s obviously a big part of our business — but the opportunity is to expand so much more than the physical product.”

“Masters of the Universe” was in development for years at several different studios before it was picked up by Amazon MGM.

That partnership stemmed from Mattel’s work on the “Barbie” movie with Courtenay Valenti, then president of production and development at Warner Bros. Pictures who is now head of film at Amazon MGM.

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“Masters of the Universe” felt like a good property for Mattel to bet on because of its nostalgia factor and deep bench of colorful characters, from the green tiger Battle Cat to the heavily armored Ram Man and ever meme-able Skeletor, which the company hopes will attract new audiences, Brenner said.

The movie is directed by Travis Knight — chief executive of stop-motion studio Laika who also led the 2018 “Transformers” spin-off “Bumblebee” — who Brenner said “nailed” the narrative’s tone. (It didn’t hurt that Knight was already a fan of the franchise and had sported the He-Man haircut as a child.)

“It’s a property that’s kind of out there,” said Brenner, who grew up watching He-Man and his twin sister She-Ra. “It’s got all these crazy characters. But just riding that line between what is funny and kind of irreverent and then kind of heartfelt, that is a very hard thing to put in a blender and to get right.”

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Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’

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Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’

Let’s just say that the wedding band has never occupied the most exalted rung of the ladder in music.

Playing “September” and “Celebration” is often what’s most required. As one member of the Bride and the Groove, the band at the center of John Carney’s new film, puts it: They’re not rock stars. They’re human jukeboxes.

But in “Power Ballad,” a wedding band singer and pop star cross paths. For one night, all of the stratification of the music world falls away. “Power Ballad” starts like a fairy tale.

Since 2007’s “Once,” the Irish writer-director has focused his films on the redemptive capacity of music. Carney, who was once a bassist for the Frames, knows from experience. From “Sing Street” to “Flora and Son,” he has made unabashedly earnest tales where a song, or just picking up an instrument, changes lives.

This can, undoubtedly, lead Carney into sentimental territory. Lucky for him, his chosen subject — music — is more worthy of sentiment than almost anything else. Yet the song doesn’t quite remain the same in “Power Ballad,” a movie that begins with the gentle sweetness Carney is known for, but detours into something more discordant.

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Rick (Paul Rudd) is an American musician who gave up on his once-promising rock band’s future to instead live with his wife (Marcella Plunkett) and teenage daughter (a spunky, underused Beth Fallon) in Dublin. His former group was called Octagon, a perfect former band name if there ever were one.

But for years, Rick has fronted the Bride and the Groove. It’s an unromantic day job (or rather a night one) that hasn’t entirely sapped his belief in his own songwriting. During an encore at one wedding, he plays an original tune and is mentally transported to an arena full of swaying fans. When he snaps out of it, he’s staring at an empty dance floor and faces that say: That wasn’t Kool & the Gang.

At another wedding at at a castle, the band is asked to let a friend of the newlyweds sit in. They reluctantly agree, and are surprised to see the very popular boy band veteran, Danny (Nick Jonas), step on stage. He sings Stevie Wonder’s “I Wish,” and it’s great. Though Rick had just dismissed Danny’s music as “manufactured content for young, excitable teens,” he discovers Danny is a genuine musician.

But, later that night, something even more remarkable transpires. Rick bumps into Danny, and the two quickly hit it off. They begin jamming together and sharing songs that need work. They are both so jazzed by their unlikely collaboration that they play into the next morning.

The actual moment of artistic creation, and the craft it requires, is something the movies almost always skip over. But capturing collaborative juices flowing is exactly what Carney excels at. You can feel his joy in it. So it’s fitting that one of the unfinished songs Rick plays for Danny, “How to Write a Song (Without You),” is about creative invention.

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It’s here when you wonder where “Power Ballad” is headed. Is this, for Rick, the beginning of a beautiful friendship? Will they turn into the next great songwriting duo, lifting Rick out of weddings and proving to the world that Danny is more than a boy-band pretty face?

That is very possibly the movie Carney might have made a decade ago. But “Power Ballad,” which he co-wrote with Peter McDonald (who also co-stars as a band member), shifts six months ahead in time. Rick is standing in a shopping mall when the familiar lyrics of “How to Write a Song” softly float through the stores. He stands dumbfounded in the gleaming halls of commerce, a befuddlement that slowly turns into outrage the bigger and bigger Danny’s smash hit grows.

“Power Ballad” loses some of its steam in its second half, which follows Rick’s struggle for justice. Making things considerably harder is that he can find no recorded demo of the song. His family and his band don’t even really believe him.

But even as the movie struggles to sustain its opening refrain, Carney’s film is always riffing on ideas of authenticity and aspiration in music. That Jonas is, himself, a former boy band star who has at times gone it alone, lends the movie a direct connection to contemporary music, where tussles over authorship are increasingly common.

Jonas has been good in other films (notably the “Jumanji” movies), but this is his most ambitious and convincing performance to date. It’s a testament to the movie that Danny’s theft isn’t a purely villainous act. He gives the song a bridge and the vocal power to take it to another level. He’s under mounting pressure from his label to deliver a hit. An executive (Jack Reynor) wants “Danny 2.0” but has little faith he can supply it.

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But it’s an even more well-tailored role for Rudd. He memorably and very goofily played a bassist in the 2009 comedy “I Love You, Man.” But while he sings well, it’s not his musical chops that lift the performance. It’s more that Rick, a contented family man with unrealized rock-star dreams, gives the exceptionally genial Rudd more notes to play as an actor. Rudd makes for a very likeable everyman out to convince the world he is capable of a beautiful song.

And that’s the abiding belief of Carney’s. No matter all the struggles, the artistic injustices, the corporate hegemony, he still believes that if you make something truly soulful, it will break through. It will claw its way to the surface, and move people. It’s undoubtedly gotten harder since “Once,” this movie seems to admit. The world is against you. But what one person can offer, a ballad or otherwise, still has power. Fairy tale or not, that’s worth believing in.

“Power Ballad,” a Lionsgate release in theaters Friday, is rated R by the Motion Picture Association for “language throughout and some drug use.” Running time: 108 minutes. Three stars out of four.

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