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Retiring SF Travel CEO: San Francisco Can’t Be Complacent

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Retiring SF Travel CEO: San Francisco Can’t Be Complacent


Joe D’Alessandro’s waterfront retirement party as the president and CEO of the San Francisco Travel Association is due to feature DJs, drag queens and a hell of a good time. It’s a fitting outro after 17 years leading San Francisco’s biggest tourism booster.  

Since joining SF Travel in 2006, D’Alessandro has—among other things—created a novel funding source for the organization through the San Francisco Tourism Improvement District, spearheaded a $500 million renovation of the Moscone Center and presided over a Super Bowl and dozens of major events and conferences. 

During his tenure, he oversaw a decade straight of record-breaking tourism growth before the pandemic put the entire industry in reverse. D’Alessandro has worked on steadying the ship before passing on the torch to the recently appointed Scott Beck. In an interview, he reflected on his career and the state of recovery for one of San Francisco’s biggest economic drivers. 

This interview has been edited for length and clarity.

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Why did you think now was the right time to step down? 

I’ve been here almost 18 years, and it’s been a great run for us and for me personally. I just think it’s time for somebody else to take over. There always needs to be a change of perspective and a new person coming in here will bring [a] kind of new vision and new leadership. I sensed this on the horizon; I’ve looked at the end of this year as my retirement date for over five years, since pre-pandemic. 

What won’t you miss about this job? 

I won’t miss some of the stress of dealing with the day-to-day management or challenges that come up or hearing that a convention is canceled or a major retailer has closed and taking it personally. Like, what could I have done to make a difference in that? That stress level I won’t miss.

A major role that SF Travel plays is defining the city for the rest of the world, how have you tried to do so? 

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Our tagline for a while has been “Never the Same. Always San Francisco.” I think that’s so relevant today because over the city’s history, it has always gone through these periods of change, ups and downs, twists, implosions and long periods of great economic well-being and wealth. Somebody sent me a news clip from ABC News from 1987 that was talking about everybody’s leaving San Francisco and that companies are moving out and the streets are horrible. Then we came back. We had the dot-com implosion and 9-11, and unemployment skyrocketed. And we came back. A lot of cities go through economic hardships, but they don’t have these bones and this incredible history. 

How do you compare the state of SF Travel and the travel and tourism industry from the nadir of 2020?

San Francisco was hit the hardest of any major city in the country. Our No. 1 market before the pandemic was China, which shut the borders down. On business travel, we’re the ones that worked from home first and, in many cases, working remotely. That has really hindered our growth because you need the vitality of restaurants and everything Downtown to really make a difference. In group travel and conventions, it’s been the strongest year since 2019, but we’re still going to take time to get back. SF Travel gets funded through an assessment on hotel rooms, and the rug was pulled out from under us. We’re still only back to about 68% of our pre-pandemic staff and similar in terms of our budget.

Joe D’ Alessandro sits and in the background you is the buildings and the Golden Gate Bridge.
Joe D’ Alessandro is retiring from his position as the head of SF Travel after nearly 18 years. | Source: Gina Castro/The Standard

We had a number of major conventions and events in this year, but the calendar is much lighter next year. What’s going on there? 

A lot of conventions here meet in San Francisco on rotation. We knew 2024 was going to be a soft year, but we also lost some important business because of the perception of San Francisco not being safe and the streets not being up to par. We understand San Francisco has its challenges; all cities do. But in terms of safety, that’s just a misinterpretation of reality. It’s one of the safest big cities in the United States in terms of actual violent crime rates. So our job is not only to say all the stuff we typically do about the great culinary attributes of San Francisco, the natural beauty, the cultural diversity, but also the reality of what the situation is when people come to San Francisco. Instead of just telling our customers we bring them here. To the big convention planners who are asking these questions, we say, ‘Come here and see for yourself.’ Almost always people are saying, ‘Oh, it’s so much better than what I see in the media.’ Maybe our tagline should be changed to: San Francisco is not nearly as bad as what you think. 

Have you seen other cities become more aggressive in utilizing those negative media narratives to win business from San Francisco? 

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Absolutely. People will see the vulnerabilities of any destination, whether it’s Hawaii after the Maui fires or after Hurricane Katrina, [when] other cities were trying to go in and take business that was going to New Orleans. It’s just the nature of a competitive business like this. We’ve had many big convention groups that have come to San Francisco and had really positive experiences, so we get them to be ambassadors to talk to other meeting planners. One of our biggest challenges is we’re still a very, very expensive city to do anything in. So a city like Las Vegas will come in and say, ‘Hey, we’re a lot less expensive than San Francisco.’ That’s a competitive factor that’s honestly a lot harder for us to deal with. What we have to be able to demonstrate is that the value is better in San Francisco, the experience is better in San Francisco. 

Five years ago, you made headlines because you spoke out publicly about your issues with street conditions and cleanliness. How do you judge progress on those problems? 

I still feel that we can do a better job of making the streets cleaner and feeling more welcoming and safe. We slid backward during the pandemic for obvious reasons, but I think the city is very focused on turning things around. I do think the streets in the central part of the city are better than they were even in 2019. Back then, we became complacent. The economy was just roaring. It seemed like there’s no way we’re going to fail because everything was so fantastic. We’ve learned differently, and I think that we can’t take anything for granted anymore. Sometimes when we become complacent, we do take our eye off the ball. When your restaurant is always full, you’re maybe less hungry to go that extra mile to provide the best service. That’s what we have to look at as a city, not just for visitors, but for locals.

What has the recovery of international travel looked like since the pandemic? 

We had more seats from San Francisco to London this summer than we had in 2019. Europe is rebounding very fast; there was a lot of pent-up demand. I’m pretty confident Asia is going to be doing the same thing. We’re seeing numbers coming from important markets like Korea that are going very positively in our direction. Japan is also actually exceeding what our expectations were for recovery. Hong Kong is not quite where it was. China obviously is not where it was, but a lot of the service is coming back. United has reestablished its daily service to Shanghai and Beijing, and China Southern and Air China and other carriers are reestablishing service this year. APEC being held here helped because a lot of people in China saw San Francisco in the news, and it was a positive experience for the Chinese delegation. 

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What is the general timeline for a full return to pre-pandemic levels?

We can look at certain segments and have a pretty good idea when the recovery is going to happen. We have a good idea that our convention market’s going to recover probably in 2026 or 2027 timeframe. What we don’t have a handle on is the business travel, which makes up about a third of our of our traffic. When is that going to come back? I don’t know if anybody really knows. But we’re seeing the transient traveler coming back, the leisure traveler coming back. I think that 2026 seems to be the year that feels like we’re back to where we were before. 

When you work in the travel industry, you travel a lot. My kids grew up, and I wasn’t around as much as I would have liked to have been. So one of my main priorities is my 2-year-old granddaughter. I have two children, and my husband has four. They’re all adults now, but I’m going to make up for not being around as much as I was in the past by making them uncomfortable with me being around all the time. I want to be involved with San Francisco and anything I can do to make this a better place for people to come and go. So if there’s something I can figure out to do to make San Francisco a more welcoming place. I would love to do it, as long as I can bring my granddaughter.  



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San Francisco, CA

San Francisco police recover stockpile of stolen bikes, parts

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San Francisco police recover stockpile of stolen bikes, parts


Stolen bikes San Francisco. Picture: SFPD

San Francisco police officers recovered several bikes worth tens of thousands of dollars following a burglary earlier this month. 

The backstory:

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On Wednesday, police arrested San Lorenzo man Joseph Zachary Negapatan for the thefts. 

On Jan. 2, several bikes worth around $28,000 were stolen at a residence in the 2700 block of Anza Street around 10:10 a.m. 

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Eleven days later, the victim told SFPD investigators that their bikes were being sold online. With this information, police named a Negapatan as a possible suspect.

While searching Negapatan’s home, they found the stolen bicycles and other stolen bikes, frames, and bike parts. 

The 25-year-old was booked into the San Francisco County Jail for possession of stolen property. He has since been released on his own recognizance. 

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What’s next:

The San Francisco Police Department urges victims of bike thefts to keep records of serial numbers and use Bike Index, a free database that helps recover stolen bikes. 

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The Source: The San Francisco Police Department

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San Francisco Public Library explores Black horror and its healing powers

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San Francisco Public Library explores Black horror and its healing powers


The San Francisco Public Library kicks off more than a month’s worth of Black History Month programming starting with the Martin Luther King Jr. holiday. For their premier event on Sunday, they will examine the Black horror genre and its role in healing communities. 

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This year, Dr. Martin Luther King Jr. Day coincides with Inauguration Day in the U.S. 

One day before the convergence of the holiday and Donald Trump’s inauguration, The SFPL presents, Shadows and Light: Exploring Black Horror and Black Healing.

Organizers say the timing of the event is aligned with MLK Day, and the overlap with Inauguration Day is purely coincidental.

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Shawna Sherman, manager of SFPL’s African American Center, says the event marks the launch of more than a month’s worth of Black History Month programming at the library and that they always kick off the festivities on MLK Jr. weekend. 

What they’re saying:

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“We partnered with Sistah Scifi on this event because we think it’s a great opportunity for Black horror fans to come together and celebrate their love of the genre,” Sherman says. She adds that the library as a resource provider is a venue for free exchange and deep conversation on a variety of perspectives. 

 In 2019, Isis Asare launched Sistah Scifi, the first Black-owned bookstore focused on science fiction and fantasy. 

Asare says the event will attract as many as 300 people throughout the day. It includes a keynote talk by author and film historian, Tananarive Due, as well as deep dives into the historical context of Black horror and how narratives from this genre can reflect societal fears and injustice. 

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Healing and empowerment

George Romero’s classic zombie apocalypse film, 1968’s ‘Night of the Living Dead’, is explored in a documentary film produced by Due, Horror Noire: A History of Black Horror.

In reality, the late ‘60s was a tumultuous time of societal upheaval rife with assassinations, including those of Dr. King and Malcolm X. Romero’s film is revolutionary in the sense that it’s a Black man, as Due once put it, who is the “rare Black lead” character in the film. Prior to this film, Due and other scholars observed that Black people in horror were only included as comic relief or to elevate white characters to make them appear more dignified. 

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The character, named Ben, is handsome, strong-willed, decisive and dignified whether the audience was ready for him or not. Due has lectured that this type of character may have been nightmarish for racist viewers of that era who were anti-integration. Seeing Ben ordering around the white characters may not have sat well with audience members who didn’t want to change the social structure. 

In the end, Ben, the final survivor of the zombie onslaught is tragically shot by a white mob. 

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“Exploring Black horror in particular allows us to look at those monsters and overcome,” Asare says. “You see that in ‘Night of the Living Dead’. You see that in Parable of the Sower, where the characters deal with a lot of the stuff that we’re dealing with today. A presidential candidate who wins on the [slogan] of Make America Great Again and you see a character overcome that.” 

She’s referring to Afrofuturistic sci-fi author Octavia Butler’s prophetic novel, which has been adapted into a graphic novel by John Jennings, who is featured at this event in a panel discussion on Healing Through Horror. 

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Set in California, 2025, the original book was written more than 30 years ago. 

“You see a California that is engulfed in wildfires and see how characters navigate that,” Asare says. “Black horror in particular is, we’re hoping, a space where our community can face our monsters both the real and imagined and come away with tools to feel powerful and take those tools towards a path of healing.”

Triple marginalized 

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“I really love writing about queer Black girls and horror in general is just one of my favorite genres,” Hayley Dennings said.

Dennings is an author who grew up in the Bay Area. She now lives in Oakland. Her first novel, This Ravenous Fate, is a New York Times bestseller. In her work, she looks to twist around the tropes of the past. 

“I feel like horror in general is like a great genre used to explore real human emotions and especially the tumultuous times that are happening,” says Dennings. “You see it a lot, especially in Gothic horror. Specific monsters were used to portray minorities and to scare people off from having certain connections to those minorities.”

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She explains how this is seen in stories about vampires. “Vampires are seen as these creatures of the night or our shadow selves that represent desire that a lot of people don’t like to admit to.

“I am writing about queer, Black girls who are triple marginalized. I don’t want to write a book that tells girls they can’t be queer, they should be ashamed of their Blackness,” says Dennings. “For me, it’s very empowering to get to use these classically problematic tropes and turn them around into something more powerful and to tap into the darker parts of our psyche and kind of use it as a way to explore our trauma, which a lot of times are left hidden.”

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She sees what some hold against her almost like a superpower. 

“There aren’t that many stories that are honest about this experience,” Dennings says. “I think the publishing industry likes to make things more palatable to a more straight white audience. So it’s cool to get to be really raw about my truth and to actually have people connect with that.”

History still relevant

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Dennings’ current novel is set about 100 years ago during the Harlem Renaissance. 

“There are a lot of issues that the characters are facing 100 years ago in 1926 that are still relevant today,” says Dennings. 

She lists medical racism (Tuskegee experiment) and misogyny towards Black females as examples. Looking back, she says even the intergenerational trauma from the generation that endured slavery was still relevant and had not been processed by the 1920s. 

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“It’s a way to find connections to our ancestors and our pasts. So much of the history, the Black history that I was taught was full of trauma,” says Dennings. “I have a lot of readers who tell me, ‘This feels really familiar even though it is a historical novel.’ Even though there is so much of our history that has been ignored, we still can uncover it and still feel really connected to it.”

Healing from trauma can mean reclaiming the narrative. Dennings looks to present a more nuanced version of what she calls a full human story of Blackness, one that isn’t just about the brutality and monstrosity of the past. 

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She says horror is a way to explore the various emotions. 

Sherman agrees. 

“Horror stories, whether in fiction or graphic novels or film – I think they confirm for us the horrors that we experience, you know? Yes, slavery was that brutal. And yes, science experiments have been conducted on Black people. And yes, the state has even made some of us infertile. You know, I could go on,” says Sherman. “This is not science fiction. It’s real and sometimes it might be easy for us to forget some of these things. But when we have them fictionalized in movies, in fiction, in books, it becomes, I think, easier for us to face.”

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Keeping it accessible

Attendees are encouraged to connect with each other and to check out the event’s Black marketplace. Seven vendors in the realm of health and wellness will be on hand. 

Books by the featured authors will be on sale, but since the event is at the library, guests will have a chance to pick up a library card if they don’t already have one. SFPL has a trove of material on this very topic. 

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As Asare says, this event is catered to people who are excited about the horror genre and who want to dive deeper into Black horror. Maybe you’ve only watched Jordan Peele’s Get Out. That’s fine. You don’t need a PhD in Black literature to engage in these conversations or to simply be curious. 

Andre Torrez is a digital content producer for KTVU. Email Andre at andre.torrez@fox.com or call him at 510-874-0579. 

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How Balboa Street (seriously?) become SF's unlikely arbiter of cool

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How Balboa Street (seriously?) become SF's unlikely arbiter of cool


The crowd, which skews on the older end of Gen Z, gives natural-wine natty: mustaches and dad caps, ironic T-shirts (Barefoot Contessa), band totes (The National), dogs in striped sweaters, a flutter of butterfly hand tattoos. It could be Bushwick, but it’s Balboa Street, and Rampant owners Charlie O’Leary and Jack Pain, who live in the neighborhood, fit right in themselves.

On top of a carefully curated selection of bottles, the duo offer 16 natural wines (i.e., “clean and not flawed”) by the glass — specifically those they hope will convert the haters. “People say natural wine is funky, cloudy, and tastes like kombucha,” says O’Leary, who admits that “there is an ocean of horrible natural wine out there.”

But this is not the case with the Albariño — nor, they hope, a new orange wine that O’Leary describes as “approachable, delicious, complex” from Kelley Fox, a female producer based in Oregon. Soon they’ll have in SF-based Isabella Morano to do a tasting of her Isa Wines in person. The little food menu has wine-bar go-tos like bresaola and tinned fish, but also hummus made by the woman who owns Al-Masri, the longtime Egyptian and belly dancing restaurant down the street.

Just a couple of blocks up, there’s more natural wine to be had at Slake, a year-old shop that specializes in clean drinking — “frankly, an exhausting conversation, but it’s also an important one,” says owner Daniel Lovett. Lovett did his time working everywhere from Nopa to Saison before starting a family and wanting to ditch the restaurant grind. Natural wine, he says, isn’t just a millennial affectation. “It’s about drinking the way we’ve learned to eat here in the Bay. Keep it clean and small and local.” 

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