SAN FRANCISCO (KGO) — San Francisco Chinatown is a place where tradition mingles with the unconventional.

“This is Lion Trading and we’re a religious product store based in San Francisco’s Chinatown,” welcomed Lucas Li, Manager of Lion Trading.

Incense and religious artifacts are among the many products that come from China.

The owner, Magan Li says the initial tariffs imposed on Chinese goods, which now are paused until August 12, will have dire consequences.

“To us as a small business, that number is still very high and so we are adjusting to the new tariffs and also we are taking advantage of the 90 days to really get out shipment over here,” added Lucas Li.

VIDEO: SF family’s ‘Zodiac Wall’ educates visitors about Chinese culture, connects community

Donald Luu, the head of Chinatown’s Chamber of Commerce, says there’s no denying it, if a trade war develops between the U.S. and China it will add to Chinatown’s downturn.

“I made a statement before. I think if the tariffs, the way they were proposed is going to devastate Chinatown,” warned Luu.

But Chinatown is known for its resilience dating back to the 1906 earthquake which nearly wiped out most of the buildings and structures.

During the 1929 stock market crash, Chinatown saw widespread unemployment and small businesses faced unknown challenges. Nearly 100 years later, Chinatown is still here but facing new hardships.

International tourism is visibly down this summer.

Locals blame a strong U.S. dollar and the crackdown on undocumented immigrants gives the perception that foreigners are not welcomed under the Trump administration.

VIDEO: How SF Chinatown resident’s historical lawsuit established birthright citizenship

Like other places in the city, Chinatown has seen rents increase forcing some businesses out.

A younger generation is leaving local retail to pursue other careers.

Legacy business Sam Wo Restaurant closed in January after its owner retired with no one to take over the business.

Dragon Seed, a dressmaking shop will close after 45 years in Chinatown.

Linda Law, owner of the Love Tea boba shop says some people aren’t investing long term.

“All the people I know have been here for over 20 years, like myself but I see the newcomers, especially boba shops, they just stay for three months or six months, they change ownership,” explained Law.

MORE: New SF Chinatown lanterns are nod to neighborhood’s history with artistic twist

Another issue here has been out-migration when families leave for other neighborhoods and cities.

“A lot of families grow up in Chinatown and once they move out, they don’t come back so often. I think that’s why we need more events to attract them to come back,” said Law.

Chinatown did bring night markets to the neighborhood beginning in late 2023. But that alone won’t attract people to Chinatown.

Luu says Chinatown’s economic future will rely less on souvenir shops and more on places that offer cultural experiences, especially along the Grant Street corridor.

“There are many ways for folks to buy these souvenirs and items online, on Amazon and Ali Baba for a lot cheaper. We are seeing more and more art and culture institutions occupy Grant Avenue and we want to make it into an art and culture district,” insisted Luu.

People here say experiencing what Chinatown has to offer will always bring people back. Then and now.

SAN FRANCISCO (KGO) — The largest Pride celebration in the country is delivering on a promise of love, equality and inclusion.

San Francisco Pride is celebrating 55 years. That includes a legendary parade down Market Street. This year, activism and resistance took center stage.

Pride was on the move down Market Street Sunday. The parade, a true San Francisco original. It’s a day to celebrate exactly who you are.

“It means equality for everyone, we have the right to love who we love, love has no boundaries for anyone,” said Reese Hendricks from Montana.

WATCH: 2025 San Francisco Pride Parade exclusively on ABC7

This year, there was pride and protest. With transgender rights under attack nationally, there was increased pushback and resistance.

“This year, Pride is about celebration, and it’s about protest — everything that’s happening across the country, taking away our human rights,” said transgender rights activist, Honey Mahogany.

“The reason we have Pride is because it was a resistance against police brutality between trans and queer people. They had a right to fight for their rights to exist,” said Shane Zaldivar from San Francisco Office of Transgender Initiatives.

Daniel Lurie was celebrating his first Pride as San Francisco mayor.

PHOTOS: San Francisco Pride Parade and Celebration 2025

“We’re showing the world what it means to take care of each other, to look out for each other, to give everybody hope. These are some dark times, but not here in San Francisco. We’re going to show people the light here in San Francisco,” Lurie said.

There are big wins to celebrate, such as a decade of marriage equality.

“Our love is legal from coast to coast, the 10-year anniversary of nationwide marriage equality, we are marching forward and never going back,” said Stuart Gafney.

“There’s no discrimination. Every single person is welcome at Pride,” said Liv Heglie from Orinda.

An all-inclusive party for all.

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SAN FRANCISCO (KGO) — One of Pride weekend’s traditions made its long-awaited return Saturday evening.

With the turning of the throttle, and roaring of multiple motorcycles, San Francisco’s Dyke March was back after a six-year hiatus. The last time the Dyke March was held was before the pandemic.

“We’re making ourselves visible, so that people see that I’m just somebody’s daughter, I’m somebody’s sister, and I’m just in love with another woman,” said Linda Jo Morton with the Soul Fire Dyke Motorcycle Club.

Thousands took to the streets Saturday evening, marching from Dolores Park to the Castro and back.

2025 SAN FRANCISCO PRIDE PARADE: Here’s how to watch, what to know before you go

“I needed the love. I needed the laughs. It’s been a really weird, emotional time for myself and the world. And I needed this happiness,” said Nava Rosenthal. “I was so excited to experience that last year, and I didn’t. So, this is just so exciting.”

“I’m 65 years old. I have marched in the streets for just about everything having to do with women, being gay, being a woman of color, being, you know, an immigrant. And it’s really important that we all show up for each other,” said Tessa Springer.

The march is making its comeback amid President Donald Trump’s ongoing attacks on the LGBTQ+ community.

“All our rights are being, you know, threatened at this point,” Springer said. “And as long as I have energy in my body, I’m going to be in the streets standing up for what I feel is fair, right and just.”