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Opinion
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a New
Definition of
Service
Bailey Baumbick knew she wanted to serve her country when she graduated from Notre Dame in 2021. Ms. Baumbick, a 26-year-old from Novi, Mich., didn’t enlist in the military, however. She enrolled in business school at the University of California, Berkeley.
Ms. Baumbick is part of a growing community in the Bay Area that aims to bring high-tech dynamism to the lumbering world of the military. After social media companies and countless lifestyle start-ups lost their luster in recent years, entrepreneurs are being drawn to defense tech by a mix of motivations: an influx of venture capital, a coolness factor and the start-up ethos, which Ms. Baumbick describes as “the relentless pursuit of building things.”
There’s also something deeper: old-fashioned patriotism, matched with a career that serves a greater purpose.
In college Ms. Baumbick watched her father, a Ford Motor Company executive, lead the company’s sprint to produce Covid-19 ventilators and personal protective equipment for front-line health care workers. “I’ve never been more inspired by how private sector industry can have so much impact for public sector good,” she said.
Ford’s interventions during the Covid-19 pandemic hark back to a time when public-private partnerships were commonplace. During World War II, leaders of America’s biggest companies, including Ford, halted business as usual to manufacture weapons for the war effort.
For much of the 20th century, the private and public sectors were tightly woven together. In 1980, nearly one in five Americans were veterans. By 2022, that figure had shrunk to one in 16. Through the 1980s, about 70 percent of the companies doing business with the Pentagon were also leaders in the broader U.S. economy. That’s down to less than 10 percent today. The shift away from widespread American participation in national security has left the Department of Defense isolated from two of the country’s great assets: its entrepreneurial spirit and technological expertise.
Recent changes in Silicon Valley are bringing down those walls. Venture capital is pouring money into defense tech; annual investment is up from $7 billion in 2015 to some $80 billion in 2025. The Pentagon needs to seize this opportunity, and find ways to accelerate its work with start-ups and skilled workers from the private sector. It should expand the definition of what it means to serve and provide more flexible options to those willing to step in.
The military will always need physically fit service members. But we are headed toward a future where software will play a bigger role in armed conflict than hardware, from unmanned drones and A.I.-driven targeting to highly engineered cyber weapons and space-based systems. These missions will be carried out by service members in temperature-controlled rooms rather than well armed troops braving the physical challenges of the front line.
For all the latent opportunity in Silicon Valley and beyond, the Trump administration has been uneven in embracing the moment. Stephen Feinberg, the deputy secretary of defense, is a Wall Street billionaire who is expanding the Pentagon’s ties with businesses. Pete Hegseth, the secretary of defense, his “warrior ethos” and exclusionary recruitment have set back the effort to build a military for the future of war.
America has the chance to reshape our armed forces for the conflicts ahead, and we have the rare good fortune of being able to do that in peacetime.
Elias Rosenfeld had been at Stanford for only a month and a half, but he already looked right at home at a recent job fair for students interested in pursuing defense tech, standing in a relaxed posture, wearing beaded bracelets and a sweater adorned with a single sunflower. Rather than use his time in Stanford’s prestigious business school to build a fintech app or wellness brand, Mr. Rosenfeld has set his sights on helping to rebuild the industrial base on which America’s military relies.
It’s a crucial mission for a country that is getting outbuilt by China, and Mr. Rosenfeld brings a unique commitment to it. Born in Venezuela, he came to the United States at age 6 and draws his patriotism from that country’s experience with tyranny and his Jewish heritage. “Without a strong, resilient America, I might not be here today,” Mr. Rosenfeld says. Working on industrial renewal, he says, is a way to “start delivering as a country so folks feel more inclined and passionate to be more patriotic.”
Not on Mr. Rosenfeld’s agenda: enlisting in the military. In an earlier era, he might have been tempted by a wider suite of options for service. In 1955 the U.S. government nearly doubled the maximum size of the military’s ready reserve forces, from 1.5 million to 2.9 million, in part by giving young men the chance to spend six months in active duty training. Today the U.S. ready reserve numbers just over a million.
Other countries provide a model for strengthening the reserves. In Sweden, the military selects the top 5 percent or so of 18-year-olds eligible to serve in the active military for up to 15 months, followed by membership in the reserve for 10 years. The model is so effective that recruits compete for spots, and according to The Wall Street Journal, “former conscripts are headhunted by the civil service and prized by tech companies.”
America’s leaders have argued for a generation that the military’s volunteer model is superior to conscription in delivering a well-prepared force. The challenge is maintaining recruiting and getting the right service members for every mission. There are some examples of the Pentagon successfully luring new, tech-savvy recruits. Since last year, top college students have been training to meet the government’s growing need for skilled cybersecurity professionals. The Cyber Service Academy, a scholarship-for-service program, covers the full cost of tuition and educational expenses in exchange for a period of civilian employment within the Defense Department upon graduation. Scholars work in full-time, cyber-related positions.
The best incentive for enlisting may have nothing to do with service, but the career opportunities that are promised after.
It was a foregone conclusion that Lee Kantowski would become an Army officer. One of his favorite high school teachers had served, and his hometown, Lawton, Okla., was a military town, a place where enlisting was commonplace. Mr. Kantowski attended West Point and, in the eight years after graduating, went on tours across the world. Now he’s getting an M.B.A. at U.C. Berkeley, co-founded a defense tech club with Ms. Baumbick there and works part-time at a start-up building guidance devices that turn dumb bombs into smart ones.
The military needs recruits like Mr. Kantowski who want to support defense in and out of uniform. Already, nearly one million people who work for the Department of Defense are civilians, supplemented by a similar number of contractors who straddle public and private sectors. Both paths could be expanded.
A rotating-door approach carries some risk to military cohesion and readiness. The armed services are not just another job: Soldiers are asked to put themselves in danger’s way, even outside combat zones. America still needs men and women who are willing to sign up for traditional tours of duty.
The Reserve Officers’ Training Corps serves as the largest source of commissioned officers for the U.S. military. For more than five decades, R.O.T.C. has paid for students to pursue degree programs — accompanied by military drills and exercises — and then complete three to 10 years of required service after graduation. In 1960 alone, Stanford and M.I.T. each graduated about 100 R.O.T.C. members. Today, that figure is less than 20 combined. The Army has recently closed or reorganized programs at 84 campuses and may cut funding over the next decade.
This is exactly the wrong call. R.O.T.C. programs should be strengthened and expanded, not closed or merged.
It remains true that the volunteer force has become a jobs program for many Americans looking for a ladder to prosperity. It’s an aspect of service often more compelling to enlistees than the desire to fight for their country. In the era of artificial intelligence and expected job displacement, enlistment could easily grow.
Most military benefits have never been more appealing, with signing and retention bonuses, tax-free housing and food allowances, subsidized mortgages, low-cost health care, universal pre-K, tuition assistance and pensions. The Department of Defense and Congress need to find ways to bolster these benefits and their delivery, where service members often find gaps.
Standardizing post-service counseling and mentorship could help. Expanding job training programs like Skillbridge, which pairs transitioning service members with private sector internships, could also improve job prospects. JPMorgan has hired some 20,000 veterans across the country since creating an Office of Military & Veterans Affairs in 2011; it has also helped create a coalition of 300 companies dedicated to hiring vets.
When veterans land in promising companies — or start their own — it’s not just good for them. It’s also good for America. Rylan Hamilton and Austin Gray, two Navy veterans, started Blue Water Autonomy last year with the goal of building long-range drone ships that could help the military expand its maritime presence without the costs, risks and labor demands of deploying American sailors.
Mr. Gray, a former naval intelligence officer who worked in a drone factory in Ukraine, said Blue Water’s vessels will one day do everything from ferrying cargo to carrying out intelligence, surveillance and reconnaissance missions. This summer, the company raised $50 million to construct a fully autonomous ship stretching 150 feet long.
Before dawn on a Wednesday morning in October, military packs filled with supplies and American flags sat piled on a dewy field near the edge of Stanford University’s campus. Some of the over 900 attendees at a conference on defense tech gathered around an active-duty soldier studying at the school. The glare of his head lamp broke through the darkness as he rallied the group of students, founders, veterans and investors for a “sweat equity” workout.
“Somewhere, a platoon worked out at 0630 to start their day,” he said. “This conference is all about supporting folks like them, so we are going to start our day the same way.” The group set off for Memorial Church at the center of campus, sharing the load of heavy packs, flags and equipment along the way.
That attitude is a big change for the Bay Area, not just from the days of 1960s hippie sit-ins but also from the early days of the tech revolution, when Silicon Valley was seen as a bastion of government-wary coders and peaceniks. Now it’s open for business with the Defense Department. “The excitement is there, the concern is there, the passion is there and the knowledge is there,” says Ms. Baumbick.
There are some risks to tying America’s military more closely to the tech-heavy private sector. Companies don’t always act in the country’s national interest. Elon Musk infamously limited the Ukrainian military’s access to its Starlink satellites, preventing them being used to help in a battle with Russian forces in 2022. Private companies are also easier for adversaries to penetrate and influence than the government.
Yet in order to prevent wars, or win them, we must learn to manage the risks of overlap between civilian and military spheres. The private sector’s newly rekindled interest in the world of defense is a generational chance to build the military that Americans need.
Portraits by Aleksey Kondratyev for The New York Times; Carlos Osorio/Associated Press; Mike Segar/Reuters; Maddy Pryor/Princeton University; Kevin Wicherski/Blue Water Autonomy; Aleksey Kondratyev for The New York Times (2).
The editorial board is a group of opinion journalists whose views are informed by expertise, research, debate and certain longstanding values. It is separate from the newsroom.
Published Dec. 12, 2025
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Italians have little interest in restoring their monarchy, abolished in the 1940s for its support of Mussolini.
But on Wednesday, hundreds of excited residents took to a square in the northern city of Reggio Emilia to loudly cheer the arrival of Catherine, Princess of Wales, on her first official overseas engagement since her battle with cancer was revealed in 2024.
People waved Italian flags and Union Jacks when Catherine arrived in front of City Hall, where she greeted the mayor along with dozens of fidgety preschoolers who were the reason for her trip to this city. For decades, Reggio Emilia has enjoyed international renown for an educational philosophy that focuses on children’s relationships, their enthusiasm and their play.
Catherine has long made early childhood learning the focus of her philanthropic efforts, founding the Royal Foundation Center for Early Childhood in 2021. Her trip to Reggio Emilia was billed by Kensington Palace as a chance for the princess to explore innovative international approaches to nurturing young children.
Outside City Hall, Catherine paused to speak to some of the youngsters, high-fived a little boy, posed for selfies, and waved and smiled to the crowd.
For British royal watchers, the visit signals that Catherine, 44, is ready to more fully return to business as usual more than a year after announcing her cancer was in remission. She did public events last year in Britain, presenting awards, attending functions and watching tennis at Wimbledon. But the trip to Reggio Emilia — with visits to two schools as well as the center where the teaching approach was developed — marks a new level of engagement.
“It’s the first time she’s out officially,” said Richard Fitzwilliams, a British royal commentator. “And she’s obviously grown in strength.”
For Reggio Emilia, the visit was a chance to show off its schools, and itself, basking in a limelight usually reserved for the more famous neighboring cities of Parma and Modena. “It’s the younger brother syndrome,” said Domenico Martino, who works at the city’s tourist office.
Although the city’s innovative schools have long been a draw for tens of thousands of educators, city officials say, celebrity visits are rare.
Reggio Emilia’s educational approach took root after World War II, when local women used the proceeds from the sale of a tank, six horses and some trucks to build a preschool. A network of municipal infant-toddler centers and preschools followed, inspired by Loris Malaguzzi, an education expert intent on making them places of experimentation and innovation.
“The best way to understand Reggio Emilia is to go into the schools,” said Federico Ruozzi, who is in charge of the city’s infant-toddler center and preschool system. “Everyone considers it part of the city’s heritage, and so the families, the administrators, and the children who attended school back then defend it,” he said.
A delegation from Catherine’s foundation quietly visited the city about six weeks ago, taking one of the many courses offered each year by Reggio Children, the organization that promotes the educational approach.
For city officials, that meant a crash course in royal etiquette, including addressing Catherine as Your Royal Highness, said Marwa Mahmoud, the city’s councilor for education.
On Wednesday afternoon, Catherine visited the Scuola Comunale d’Infanzia Anna Frank, a municipal preschool for 3- to 6-year-olds, where she observed an “atelier,” a creative moment for self-expression that is central to the approach. In this case, children interpreted the forms that winds take using different materials and colors, and brainstormed words that clouds bring to mind. Catherine added her own: “Dream,” said Annalisa Rabotti, an education expert who works for the city. “She was very curious and interested and empathetic,” she added.
The so-called Reggio Emilia Approach is an educational philosophy that believes in the potential of young children, from infants to preschoolers, to be creative, learn and thrive in a nurturing environment that involves their families and communities.
The approach became well-known in educational circles after Newsweek featured one of the city’s schools in a 1991 cover piece about the 10 best schools in the world, according to Ms. Mahmoud.
The city’s commitment to the program — it allocates 13 percent of its budget to preschool services, Ms. Mahmoud said — also contributes to its success.
“We’ve always maintained that education — as well as health and health care — should not be viewed as costs. It is right to evaluate them in terms of efficiency and waste reduction, but they are not costs — they are investments in the present and the future,” said Marco Massari, the mayor of Reggio Emilia.
Each school day begins with what Mr. Malaguzzi called “the children’s parliament,” a moment when children are encouraged to speak and listen, and the day’s activities are decided.
The children work in small groups, learning together, “so there are no me and others, but a continuous interaction between the me and the others to build a we,” said Maddalena Tedeschi, president of Reggio Children. They also cook together in in-house kitchens.
Catherine is expected to remain in the city for another day and is expected to visit another school.
Looking for a college scholarship and finding sites offering easy, “no essay” applications? Beware. Applicants may not realize that they are trading their personal information for what is essentially a raffle ticket.
Unlike traditional scholarships, no-essay prizes often aren’t based on a student’s academic record or other accomplishments. Rather, they are awarded by random drawings, with the odds of winning dependent on how many students apply. The private student lender Sallie Mae, for instance, offers monthly no-essay scholarships of $2,000 through its Scholly search site. The official rules describe the process as a “sweepstakes.”
The same language appears in the rules for no-essay scholarships on other scholarship matching sites, including ScholarshipOwl — which is upfront in estimating, for those who click through to online rules, that the odds of winning are about one in 140,000.
Why offer drawings for scholarships? Online applications can serve as “lead generators” for products like private student loans, said Mark Kantrowitz, a financial-aid expert who years ago helped develop early scholarship-search and financial-aid websites.
Essay-free scholarships do pay out awards. The websites are replete with pictures of happy winners. Jackie Bright, chief executive of the National Scholarship Providers Association, said in an email that “low burden” applications could reduce barriers for students who might not have extra time or writing support at home.
But their potential value to the sites is that applicants provide personal details that the sites may sell — “monetize,” in digital lingo — not just to obvious buyers like colleges and scholarship providers, but also to businesses that want to advertise products and services to students and their families.
“The idea of getting a scholarship is a very tempting reason to provide your personal information,” said R.J. Cross, who directs the “Don’t Sell My Data” campaign for the U.S. Public Interest Research Group.
Student data has long provided grist for colleges and outside scholarships — those offering awards that don’t come directly from colleges and universities — that want to find interested students. Anyone who has taken the SAT knows that college brochures are sure to appear in the mailbox. But marketing has become more sophisticated in the digital age.
“It’s a really clear example of a power asymmetry between individuals and big data companies,” said Caitriona Fitzgerald, deputy director of the Electronic Privacy Information Center, a Washington research group that aims to protect privacy.
Applicants and their families may not realize just how widely the information they provide to scholarship search sites may be shared or how long it is retained, privacy experts say. As technology advances, the data may be redeployed in ways that weren’t foreseen when it was collected, Ms. Cross said.
ScholarshipOwl’s privacy policy says the site may sell users’ personal information to “other parties.” But David Tabachnikov, the site’s chief executive, said it didn’t sell data to third parties because it earned revenue from user subscription fees. The site’s basic services are free, but users can pay — typically $15 a month — to see more detailed information about scholarships.
Ms. Fitzgerald said it was possible that some sites didn’t currently sell personal data but might do so in the future.
Worries about the use of student data surfaced in a lawsuit that Christopher Gray, who as a college student co-founded Scholly, filed against Sallie Mae last month in Delaware Superior Court.
In July 2023, Sallie Mae said it had acquired the “key assets” of Scholly, which is now part of the company’s SLM Education Services unit. Mr. Gray joined Sallie Mae as an executive but was fired in October 2024 — after, he said in his complaint, he raised privacy objections about the company’s plans to sell information provided to Scholly by students, many of them under 18, to third parties. He said the company had “intentionally” concealed such plans from him.
The suit said Mr. Gray had been wrongfully fired and seeks damages including pay and benefits. The lawsuit was reported earlier by TechCrunch, which covers technology start-ups.
In an interview, Mr. Gray said he was disturbed that the data might be misused to pitch “predatory” credit cards or loans. “It makes me very angry,” he said. “These are students who are very vulnerable.”
Sallie Mae is seeking to dismiss the suit, saying in a brief filed on May 1 that Mr. Gray was fired because he was spending too much time on a new start-up. The brief also said he was spreading “misleading and baseless accusations” as part of a strategy to “improperly use media pressure to extract a monetary settlement.”
Sallie Mae added that it was “fully compliant with all applicable privacy laws and regulations.”
Richard Castellano, a Sallie Mae spokesman, said in an email that Education Services tried selling limited student data as part of a pilot last year but discontinued the strategy in mid-2025. “We are not selling personal information to third parties today and have no intention to do so,” he said.
Still, the privacy policy that applies to Education Services lists a wide swath of personal information that the company may collect, starting with basic items like your name and email and mailing address. But it may also include things like your date of birth and more sensitive information, like your Social Security number, driver’s license number, race, ethnicity and sexual orientation.
The site may potentially share this personal information, the policy says, with partners and business customers, including those “that want to market to you,” and may enter into agreements with third parties to “sell or license information to them for their own purposes.”
Sallie Mae — which has begun calling its overall business Sallie — recently created its own advertising arm, Backpack Media, which helps translate consumer data into targeted ads. The unit has hired digital advertising specialists and said its “proprietary education and audience insights” could help companies reach students at key moments, such graduating from high school, choosing a college and starting a first job. “We know who students and recent grads are, where they’re headed and what they’ll need next,” the website says.
Backpack Media does not sell individuals’ data, and its partners do not get access to any personal information, Mr. Castellano said.
Take time to read a scholarship site’s privacy policy, experts say. Search for words like “collect,” “sell,” “share” and “disclose.”
Such tedious, site-by-site research wouldn’t be necessary if the United States had a national, comprehensive digital privacy policy, Ms. Fitzgerald said. The Children’s Online Privacy Protection Act, from 1998, applies only to children under 13. States are starting to pass their own privacy laws, she said, but protections vary.
If what you learn on a site makes you uncomfortable, see if it offers a way to opt out of having certain information shared or sold. If you can’t opt out, try another site with policies that limit the sale of information.
In general, it’s best to limit sharing your information, Ms. Cross said. The more widely it is spread, the more vulnerable it is to being compromised.
Creating a separate email account specifically for scholarship search sites can help. That way, if your information is shared or sold, promotions or pitches will go to that email rather than clogging your main email account.
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