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LifeBrand signs strategic agreement with San Diego Padres

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LifeBrand signs strategic agreement with San Diego Padres


WEST CHESTER —  A  West Chester-based model repute and threat administration know-how agency has simply signed a multi-year strategic partnership with the San Diego Padres, increasing the corporate’s nationwide presence.

LifeBrand helps people and companies establish doubtlessly dangerous social media content material with safe AI-powered options. It then permits the consumer to edit, ignore or delete the posts.

“The style with which we current our model throughout social media platforms is essential to the Padres group,” Erik Greupner, Padres chief government officer, stated in a press release. “Via our partnership with LifeBrand, we achieve entry to progressive know-how that gives further social media sources for all members of our group.”

The multi-year partnership will present your entire Padres group with entry to LifeBrand’s know-how, the corporate stated in a press launch saying the partnership. In return, LifeBrand will obtain a model presence throughout the Padres’ digital channels, together with signage on the enduring Western Metallic Provide Co. constructing at Petco Park.

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“This partnership with the Padres is critical as we concentrate on increasing our footprint and increasing our attain nationwide,” Jemma Barbarise, co-founder and chief working officer of LifeBrand, stated in a press release. “We’re assured that the Padres group in addition to their followers will discover fast and long-term worth with our platform.”

The strategic partnership with the Padres is the second settlement the corporate has reached with a West Coast-based skilled sports activities group over the previous a number of months. In December 2021, the corporate introduced it had teamed up with the Los Angeles Chargers.

LifeBrand initially constructed strategic sports activities partnerships within the Philadelphia and Boston markets earlier than reaching in to new markets, in response to the corporate.

In November 2021, the Philadelphia 76ers introduced a multi-year partnership with LifeBrand that included making LifeBrand an official group accomplice. The 76ers was the primary NBA franchise to group up with LifeBrand.

LifeBrand’s patent-pending FCRA and EEOC compliant know-how presents purchasers “a safer, extra compliant method to carry out social media well being checks and threat mitigation to guard the privateness and rights of staff and employers, and in addition present a safe means for people to scan and analyze their social media accounts,” the discharge said.

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For extra details about LifeBrand, together with particular person and enterprise options or to schedule a product demo, go to www.lifebrand.life.



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USWNT, San Diego Wave CB Naomi Girma agrees to world-record Chelsea move: Report

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USWNT, San Diego Wave CB Naomi Girma agrees to world-record Chelsea move: Report


A U.S. women’s national team star is about to set a world record.

San Diego Wave and American international center-back Naomi Girma agreed to move to English side Chelsea for a world-record women’s transfer fee of $1.1 million, The Athletic’s Meg Linehan reported Tuesday.

Girma, 24, is still in the process of negotiating with the Blues, who currently are leading the Women’s Super League table as they look on pace to six-peat in the league. The Wave also recently dealt U.S. forward Jaedyn Shaw to the North Carolina Courage, so replacements will be required.

French club Lyon were also in hot pursuit of Girma’s signature and wanted to pay a lucrative sum, while other European teams held interest, the report added. Fellow English team Arsenal eventually were not among the final contenders.

The previous record for a women’s transfer belonged to Racheal Kundananji, who joined NWSL side Bay FC for $860,000 from Spanish side Madrid CFF.

Current USWNT manager Emma Hayes last coached at Chelsea prior to her switch to the States. Sonia Bompastor left Lyon to take over the Blues’ women’s team.

Girma joined the Wave in 2022 after a promising collegiate run at Stanford, where she has now developed into one of the world’s premier center-backs due to her on-the-ball and anticipation abilities.

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Already at her age, Girma has won an Olympic gold medal, NWSL Shield, NWSL Challenge Cup and Women’s College Cup along with tournament successes in the Concacaf W Gold Cup and Concacaf Women’s Championship. Her individual achievements exceed a dozen, from U.S. Soccer Player of the Year to Concacaf nominations.

U.S. manager Hayes once lauded Girma as the best defender she has ever seen. A move to Chelsea could further bolster her reputation.





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California wildfires: New blaze prompts evacuations in San Diego County

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California wildfires: New blaze prompts evacuations in San Diego County


California wildfires: Two new wildfires broke in San Diego County in Southern California as powerful Santa Ana winds picked up pace on Tuesday.

A firefighter battles the Lilac Fire near the Bonsall community of San Diego County, Calif., on Tuesday, Jan. 21, 2025.(AP)

Evacuation orders were issued for the Lilac Fire, which had burned about 50 acres (20 hectares), according to the Associated Press.

The fire was growing “with a moderate rate of spread and structures are threatened,” the California Department of Forestry and Fire Protection posted.

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Firefighters also made progress on the Pala Fire and it was reported as stopped, the agency said.

Also Read | Firefighters stop looters from stealing Emmy Award amid Los Angeles wildfires: ‘You’re not doing this’

The weather service has issued a warning of a “ particularly dangerous situation ” for parts of Los Angeles, Ventura and San Diego counties from Monday afternoon to Tuesday morning due to low humidity and damaging Santa Ana winds.

A firefighter pulls a hose while trying to keep the Lilac Fire from spreading near the Bonsall community of San Diego County, Calif., on Tuesday, Jan. 21, 2025. (AP Photo/Noah Berger)(AP)
A firefighter pulls a hose while trying to keep the Lilac Fire from spreading near the Bonsall community of San Diego County, Calif., on Tuesday, Jan. 21, 2025. (AP Photo/Noah Berger)(AP)

“The conditions are ripe for explosive fire growth should a fire start,” Andrew Rorke, a meteorologist with the weather service in Oxnard, told AP.

The fresh threat comes two weeks after two major blazes, which are still burning in the Los Angeles area, killed at least 27 people and destroyed more than 10,000 structures in the residential enclaves of Pacific Palisades and Altadena in Los Angeles.

Also Read | LA wildfires: From Gurdwaras, Churches to Buddhist temples, faith communities join hands to aid fire victims

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David Acuna, a spokesman with the California Department of Forestry and Fire Protection, said the biggest concerns are the Palisades and Eaton Fires breaking their containment lines and a new blaze starting.

“Don’t do things to start another fire so we can focus on the mitigation of the current fires,” Acuna said.

Kamala Harris visits Los Angeles

Former US Vice President Kamala Harris and her husband Doug Emhoff flew to Los Angeles on Monday after attending the inauguration of President Donald Trump.

They met with firefighters, volunteers and victims of the Eaton Fire in Altadena.

“We just came out to thank (firefighters), to thank the community and just remind folks that we’re all in this together,” Harris said, according to AP. She added that their home in Pacific Palisades was still standing.

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Meanwhile, Trump, who criticized the response to the wildfires during his inaugural address, has said he will travel to Los Angeles on Friday.



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Thousands lose power in San Diego's backcountry as Santa Anas begin to blow

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Thousands lose power in San Diego's backcountry as Santa Anas begin to blow


Officials at San Diego Gas & Electric have cut the power to thousands of customers in remote East County as high winds began to blow on Monday night, with a red-flag warning not expiring until 10 p.m. on Tuesday.

As of 10:45 p.m. Monday, the utility said, 13,676 members of the backcountry communities had been affected by the public-safety power shutoffs, which are implemented to keep power lines from arcing or throwing off sparks when trees come into contact with the high-power lines.

While that number seems large, it is dwarfed by those who could be in the dark: SDG&E said that an additional 69,949 customers could lose power during this weather event, which is expected to run its course by Tuesday evening.

So far, the shutoffs have occurred in the following communities:

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  • Alpine
  • Boulevard
  • Campo
  • Campo Reservation
  • Descanso
  • Jacumba
  • Julian
  • La Jolla Reservation
  • La Posta Reservation
  • Los Coyotes Reservation
  • Manzanita Reservation
  • Mesa Grande Reservation
  • Pala
  • Palomar Mountain
  • Pauma and Yuima Reservation
  • Pauma Valley
  • Pine Valley
  • Potrero
  • Ramona
  • Ranchita
  • San Pasqual Reservation
  • Santa Ysabel
  • Santa Ysabel Reservation
  • Valley Center
  • Warner Springs
  • Viejas Reservation

A full list of those that might be impacted can be seen by clicking here.

Officials with the National Weather Service said Monday evening that a high-wind warning would be in effect from 4 a.m. to 8 p.m. on Tuesday.

NBC 7’s Greg Bledsoe was forecasting that the winds would pick up Monday evening, then peak overnight into Tuesday morning, with isolated gusts possibly reaching 80 mph.

“This could also be the driest conditions we’ve seen during this string of Santa Ana events,” Bledsoe said. “Relative humidity is expected to drop down below 5% in some places Tuesday afternoon. So, fire danger will be in the ‘extreme’ category for most inland and mountain locations.”

The winds will start to taper off Tuesday night but will be replaced by a fire-weather watch, mainly because of how dry it will be. After a brief break from the winds on Wednesday, Santa Anas will return Thursday, but shouldn’t be as strong as this latest round.

By later this week, chances for rain begin to show up in the weekend forecast. If those bear fruit, it would be the region’s first rain in more than a month.

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The high winds and outages are also affecting schools: Five districts announced Monday night that classes had been canceled on Tuesday.



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