Colorado

Why Deion Sanders' $30 million contract is a bargain for Colorado

Published

1 year ago

November 5, 2024

Why Deion Sanders' million contract is a bargain for Colorado

When the University of Colorado announced its decision to hire Deion Sanders as its next head football coach, there was no shortage of critics. Sanders’ only college coaching experience was a three-year stop at Jackson State University. His loud, no-nonsense approach led to an unprecedented 50+ players leaving the program within his first few months on the job. And Colorado was on the hook for his five-year, $29.5 million contract — the richest contract in school history — no matter how he performed.

In fact, the move was such a risk that Colorado didn’t even have the money to pay Sanders, with the school’s athletic director telling reporters he “wasn’t worried about it” but now needed to go out and raise the money from alumni and boosters.

However, they did exactly that, and less than two years after Sanders’ introductory news conference, everything has changed. There are still critics, of course. But Sanders has taken a team that won just one game the year before his arrival and turned it into a legitimate Big 12 title contender this season.

Colorado is 6-2 on the season, making the Buffs bowl eligible for the first time in nearly a decade. The team is also ranked No. 21 in the latest AP Top 25 college football poll, and wide receiver and defensive back extraordinaire Travis Hunter is one of the favorites to win this year’s Heisman Trophy.

The combination of this success intertwined with Deion’s personality has brought the school more attention than it could have ever imagined. Colorado’s online team store sales were up 2,544% last year. The school’s social media accounts have added more than a million followers over the past two years, and the Buffaloes played in five of college football’s top 25 most-watched games last year, selling out every single home game.

This alone justifies Sanders’ five-year, $29.5 million contract — and the deal even starts to look like a bargain when you consider the downstream impact.

Deion Sanders has Colorado ranked 21st in the AP Top 25 and in contention for the Big 12 title. (AP Photo/Rick Scuteri)

You’ve probably heard that athletics are the front door to a university. The idea behind that phrase is that athletic success drives everything else, with increased exposure leading to more interest, more interest leading to more applications, more applications leading to more students, more students leading to higher tuition costs and, eventually, higher academic standards and an increase in revenue for the school.

This is known as the “Flutie Effect.” It started in 1984 when Boston College quarterback Doug Flutie successfully threw a Hail Mary on national television to beat the University of Miami. Boston College then saw a 20% jump in applications over the subsequent years, and there have been countless examples since.

Butler, for instance, saw a 40% increase in applications after their men’s basketball team reached the national championship game in 2010. Applications at Florida Gulf Coast jumped 27% after advancing to the NCAA Sweet 16 as a No. 15 seed in 2013, and the University of Alabama’s enrollment increased from 25,000 to 60,000 while Nick Saban was coach.

The Flutie Effect often takes a few years to play out. However, Colorado has expedited this process by averaging 7.2 million viewers during its prime-time games last year.

As a result, the Boulder-based school received a record 68,000 applicants for fall 2024, a 20% increase from 2023. The school ended up extending offers to 51,000 students, and enrollment increased 3.4% year-over-year, from 37,153 in 2023 to 38,428 in 2024.

The typical counterargument to the Flutie Effect is that the impact is minor because schools have a limit on how many students they can accept. That’s technically true, but the problem with that thought process is that it discounts other things, like how heightened demand enables the school to raise academic standards, and, more importantly, the fact that some students are more financially valuable than others.

Take the University of Alabama, for example. Not only did enrollment increase from 25,000 students when Nick Saban arrived to 60,000 students when he retired, but the Crimson Tide have also fundamentally changed the composition of their student body.

Before Saban, the University of Alabama had three times more in-state students than out-of-state students. But today, that ratio has flipped, and Alabama’s student body now consists primarily of out-of-state students. It is an important distinction because those out-of-state students pay three times more in tuition than in-state students — $34,000 vs. $12,000 annually — which has helped Alabama collect billions in additional tuition.

Colorado still has a long way to go before it can be included in the same conversation as Alabama, but the same rules apply. Colorado’s out-of-state students pay $43,600 in tuition compared to $14,000 for in-state students. And given that the school doesn’t have the infrastructure to add an additional 20,000 students, you can almost guarantee that Colorado’s admissions staff will start placing a premium on out-of-state students.

That will eventually make Deion Sanders’ expensive contract look like one of the biggest bargains in sports. Now, the school needs to ensure Sanders doesn’t leave for a bigger program by giving him all the resources he needs to compete at the highest level.

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Colorado

Colorado mom, 6-year-old son found dead in Canyonlands National Park in apparent murder-suicide

Published

11 hours ago

January 10, 2026

Press Room

Colorado mom, 6-year-old son found dead in Canyonlands National Park in apparent murder-suicide

A Colorado woman and her 6-year-old son were found dead in Canyonlands National Park near Moab, Utah, this week in what appears to be a murder-suicide, law enforcement officials said.

Park rangers responded to a suspicious vehicle parked in a no-camping area near Shafer Trail in the Island in the Sky district of Canyonlands at 8:15 a.m. Thursday, the San Juan County, Utah, Sheriff’s Office said in a news release.

Park rangers found an unresponsive 6-year-old boy in the vehicle and started life-saving measures, but the boy was pronounced dead when he arrived at the hospital.

The woman was found dead outside of the vehicle.

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Battle with the Blue Jackets | Colorado Avalanche

Published

23 hours ago

January 10, 2026

Press Room

Battle with the Blue Jackets | Colorado Avalanche

Columbus Blue Jackets (18-18-7) @ Colorado Avalanche (32-4-7)

2 p.m. MT | Ball Arena | Watch: Altitude, Altitude+ | Listen: Altitude Sports Radio (92.5 FM)

After a homestand-opening win on Thursday, the Avalanche hosts the Columbus Blue Jackets for Next Gen Night on Saturday. This is the second and final regular-season matchup between the teams in 2025-26, as the Avalanche defeated the Blue Jackets 4-1 in Columbus on October 16th.

A Big Night at Ball

Josh Manson recorded the first two-goal and four-point game of his career, along with a Gordie Howe hat trick, as the Avalanche defeated the Ottawa Senators 8-2 at Ball Arena on Thursday. Manson was one of five Avs to post at least three points on Thursday, alongside Nathan MacKinnon (1g/3a), Ross Colton (3a), Brock Nelson (2g/1a) and Cale Makar (1g/2a). Additionally, Brent Burns added a goal for Colorado while Scott Wedgewood stopped 29 of the 31 shots he faced in net for the Avs. With the victory, the Avalanche extended its home win streak to 16 games.

At 10:11 of the first period, Manson opened the scoring with his third goal of the season via a shot from the point through traffic. MacKinnon doubled Colorado’s lead at 17:14 of the first period with his 36th goal of the season via a shot from the slot set up by Necas. The Avs took a 3-0 lead at 2:35 of the second period when Makar scored his 13th tally of the season via a left-circle shot after receiving a drop pass from MacKinnon. At 5:08 of the middle frame, Shane Pinto put the Senators on the board. The Senators momentarily made it 3-2 with 13:41 remaining in the second period, but the goal was disallowed after the Avs successfully challenged for offside. After the disallowed tally, the clock was reset to 13:48.

Necas gave the Avs a 4-1 lead on the power play at 11:46 of the second period with his 20th goal of the season via a sharp-angle one-timer from the bottom of the left circle set up by MacKinnon. At 12:03 of the middle frame, Burns made it 5-1 with his sixth goal of the season via a right-point shot through traffic. Nelson gave the Avs a 6-1 lead on a five-on-three power play at 14:23 of the second period with his 20th goal of the season via a right-circle one-timer set up by MacKinnon’s cross-ice feed. The Avalanche took a 7-1 lead at 16:48 of the middle frame when Manson scored his second goal of the game and fourth of the season via a one-timer from the point set up by Jack Drury’s feed. At 18:04 of the middle frame, Nelson scored his second tally of the game and 21st of the season via a right-circle one-timer set up by Ilya Solovyov’s feed from the left point. Brady Tkachuk made it 8-2 with a shorthanded goal from the doorstep at 7:03 of the third period.

Leading the Way

Nate the Great

MacKinnon leads the NHL in goals (36) and points (78) while ranking tied for third in assists (42).

All Hail Cale

Makar leads NHL defensemen in points (51) and assists (38) while ranking third in goals by blueliners (13). Among all NHL skaters, he’s seventh in assists.

Marty Party

Necas is seventh in the NHL in points (55) and tied for ninth in assists (35).

Series History

In 70 previous regular-season games against the Blue Jackets, the Avalanche has a record of 45-19-1-5.

Defeat on the Road

The Blue Jackets lost 5-3 to the Vegas Golden Knights at T-Mobile Arena on Thursday. In the first period, Columbus took a 2-0 lead after goals from Boone Jenner at 8:24 and Kent Johnson at 10:41 before Reilly Smith put Vegas on the board at 12:20. The Golden Knights took a 4-2 lead after second-period goals from Smith at 5:19, Jack Eichel at 13:07 and Mark Stone on the power play at 18:44. Kirill Marchenko scored for the Blue Jackets to make it 4-3 at 14:28 of the third period before Brett Howden gave the Golden Knights a 5-3 lead at 16:14 of the final frame.

Contributors Against Columbus

MacKinnon has posted 26 points (7g/19a) in 22 games against the Blue Jackets.

In nine contests against Columbus, Makar has registered 17 points (6g/11a).

Necas has recorded 21 points (4g/17a) in 26 games against the Blue Jackets.

Producing Offense for Ohio’s Team

Zach Werenski leads the Blue Jackets in points (46) and assists (30) while ranking tied for first in goals (16).

Marchenko is tied for the team lead in goals (16) while ranking second in points (35) and tied for second in assists (19).

Dmitri Voronkov is third on the Blue Jackets in points (28) and goals (15).

A Numbers Game

30

Colorado’s 30 five-on-five goals since December 19th (10 games) are the most in the NHL during that span.

63

The Avalanche’s 63 second-period goals lead the NHL.

3.94

Colorado’s 3.94 goals per game since December 1st lead the NHL during that span.

Quote That Left a Mark

“It was fun. I don’t think he’s ever seen that before. He’s seen me fight. He’s maybe seen me score. But I don’t think he’s ever seen—actually, nobody’s ever seen that before out of me in the NHL. So, it was a first for everybody, including myself.”

— Josh Manson on recording a Gordie Howe hat trick with his father, former NHLer Dave Manson, in attendance

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Colorado man heads to Washington, D.C., to gain support for Marshall Fire survivors

Published

1 day ago

January 9, 2026

Press Room

Colorado man heads to Washington, D.C., to gain support for Marshall Fire survivors

Four years after the fire, recovery is still incomplete for some Marshall Fire victims. A Colorado man is joining wildfire survivors from across the country to push lawmakers to make changes and provide support for survivors still rebuilding.

Recently, a historic $640 million settlement was reached with Xcel Energy, but the Coloradans who lost everything in the Marshall Fire might not be receiving all the money that they’re owed. Some settlements could be taxed, while others were paid in full.

Benjamin Carter

“I was the fourth responding fire engine to the Marshall Fire. By the end of the night, I was triaging homes in the neighborhood that I grew up in,” said former firefighter Benjamin Carter. “I’ve seen how much the community’s hurting, and I just wanted to do whatever I could to help.”

Carter is now fighting for those who lost their homes, including his mother. He’s working with an organization called After the Fire, joining up with wildfire survivors in Oregon, Hawaii and California. This week, Carter flew to Washington, D.C., to speak with lawmakers about how they can help survivors rebuild.

In 2024, lawmakers passed the Federal Disaster Tax Relief Act, which exempted wildfire survivors from taxes on related settlements, among other tax relief. But the bill expired last week, shortly after Xcel agreed to settle over the Marshall Fire.

“If the people don’t have to pay taxes on the damages, then it helps them rebuild,” Carter explained. “Some of the smaller attorneys still haven’t received payment, so all those people will be subject to those taxes; all the attorney fees, and what the actual settlements end up being. And, of what they’re actually getting at the end of the day, that’s been a huge challenge.”

Congress has already proposed extension options. But Carter hopes that by sharing their stories, legislators will act before survivors lose anything else.

“With a lot going on in Washington and everything, the representatives don’t always know about all the issues. And so, we want to educate them on this issue and hopefully gain their support,” Carter said.

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