Colorado
Why Deion Sanders' $30 million contract is a bargain for Colorado
When the University of Colorado announced its decision to hire Deion Sanders as its next head football coach, there was no shortage of critics. Sanders’ only college coaching experience was a three-year stop at Jackson State University. His loud, no-nonsense approach led to an unprecedented 50+ players leaving the program within his first few months on the job. And Colorado was on the hook for his five-year, $29.5 million contract — the richest contract in school history — no matter how he performed.
In fact, the move was such a risk that Colorado didn’t even have the money to pay Sanders, with the school’s athletic director telling reporters he “wasn’t worried about it” but now needed to go out and raise the money from alumni and boosters.
However, they did exactly that, and less than two years after Sanders’ introductory news conference, everything has changed. There are still critics, of course. But Sanders has taken a team that won just one game the year before his arrival and turned it into a legitimate Big 12 title contender this season.
Colorado is 6-2 on the season, making the Buffs bowl eligible for the first time in nearly a decade. The team is also ranked No. 21 in the latest AP Top 25 college football poll, and wide receiver and defensive back extraordinaire Travis Hunter is one of the favorites to win this year’s Heisman Trophy.
The combination of this success intertwined with Deion’s personality has brought the school more attention than it could have ever imagined. Colorado’s online team store sales were up 2,544% last year. The school’s social media accounts have added more than a million followers over the past two years, and the Buffaloes played in five of college football’s top 25 most-watched games last year, selling out every single home game.
This alone justifies Sanders’ five-year, $29.5 million contract — and the deal even starts to look like a bargain when you consider the downstream impact.
You’ve probably heard that athletics are the front door to a university. The idea behind that phrase is that athletic success drives everything else, with increased exposure leading to more interest, more interest leading to more applications, more applications leading to more students, more students leading to higher tuition costs and, eventually, higher academic standards and an increase in revenue for the school.
This is known as the “Flutie Effect.” It started in 1984 when Boston College quarterback Doug Flutie successfully threw a Hail Mary on national television to beat the University of Miami. Boston College then saw a 20% jump in applications over the subsequent years, and there have been countless examples since.
Butler, for instance, saw a 40% increase in applications after their men’s basketball team reached the national championship game in 2010. Applications at Florida Gulf Coast jumped 27% after advancing to the NCAA Sweet 16 as a No. 15 seed in 2013, and the University of Alabama’s enrollment increased from 25,000 to 60,000 while Nick Saban was coach.
The Flutie Effect often takes a few years to play out. However, Colorado has expedited this process by averaging 7.2 million viewers during its prime-time games last year.
As a result, the Boulder-based school received a record 68,000 applicants for fall 2024, a 20% increase from 2023. The school ended up extending offers to 51,000 students, and enrollment increased 3.4% year-over-year, from 37,153 in 2023 to 38,428 in 2024.
The typical counterargument to the Flutie Effect is that the impact is minor because schools have a limit on how many students they can accept. That’s technically true, but the problem with that thought process is that it discounts other things, like how heightened demand enables the school to raise academic standards, and, more importantly, the fact that some students are more financially valuable than others.
Take the University of Alabama, for example. Not only did enrollment increase from 25,000 students when Nick Saban arrived to 60,000 students when he retired, but the Crimson Tide have also fundamentally changed the composition of their student body.
Before Saban, the University of Alabama had three times more in-state students than out-of-state students. But today, that ratio has flipped, and Alabama’s student body now consists primarily of out-of-state students. It is an important distinction because those out-of-state students pay three times more in tuition than in-state students — $34,000 vs. $12,000 annually — which has helped Alabama collect billions in additional tuition.
Colorado still has a long way to go before it can be included in the same conversation as Alabama, but the same rules apply. Colorado’s out-of-state students pay $43,600 in tuition compared to $14,000 for in-state students. And given that the school doesn’t have the infrastructure to add an additional 20,000 students, you can almost guarantee that Colorado’s admissions staff will start placing a premium on out-of-state students.
That will eventually make Deion Sanders’ expensive contract look like one of the biggest bargains in sports. Now, the school needs to ensure Sanders doesn’t leave for a bigger program by giving him all the resources he needs to compete at the highest level.
Colorado
Children victimized in Northern Colorado after convicted sex offender allegedly commits disgusting act of food tampering
A convicted sex offender who allegedly contaminated cupcakes for a child’s birthday party with his bodily fluids will remain behind bars through at least Dec. 20. Stephen Masalta is accused of masturbating in a Fort Collins Safeway grocery store, contaminating cupcakes, fruits, donuts and frosting at his former place of employment.
Masalta was first arrested by Fort Collins Police Services in early 2024 after the department spent months trying to find him. Police responded to dozens of reports of a short man exposing himself outside of coffee shops in Fort Collins and Loveland at early morning hours. The man was regularly described as being short, either White or Asian, wearing a mask and dark clothing.
After months of investigations, FCPS identified and arrested Masalta.
According to documents obtained by CBS News Colorado’s Dillon Thomas, police located many concerning pieces of evidence at Masalta’s property during a search warrant. That included clothing matching descriptions of the suspect at the coffee shops, several phones and hard drives with explicit content on them and a car that contained contents like binoculars. Police reported that they ran a black light through his vehicle and found the driver seat was covered in bodily fluid.
Police also reportedly found images on Masalta’s electronics that they believed to be both clothed and exposed photos of women who police did not believe were aware they were being photographed. Police said Masalta had taken notes about the sexual acts he wanted to do to the women and had even drawn sexual images over some of the photos.
However, potentially of greatest concern to some, police said they located videos of Masalta allegedly contaminating food items at Safeway off of Harmony Road in southern Fort Collins.
Police described videos of a man, who they presented as Masalta, touching pastries and other baked goods at Safeway with his genitals.
Police also said they saw videos of Masalta releasing bodily fluids onto fresh fruit, a bucket of pastry frosting and even onto a custom order of cupcakes. Fort Collins police said they were able to tell based from the video that the cupcakes were clearly decorated for a child’s birthday and even still had the customer’s order form taped to them.
Those cupcakes were then served at a child’s birthday party.
The parent of two of the children attending the party, ages 2 and 5, agreed to share their traumatic story exclusively with Thomas. However, because her children were victims of a sex crime, CBS News Colorado agreed to not share her identity.
“When police first come to your door, what goes through your head?” Thomas asked.
“I thought my husband was hurt,” she said.
While she was fortunate that her husband was okay, she would quickly learn her young children had been victimized.
“They asked me if my children, and or my husband and I, had eaten cupcakes that were served there,” she said.
“Could you have ever fathomed what they were about to tell you?” Thomas asked.
“No. I don’t think anybody could have ever imagined this,” she said.
Detectives then told her that they had confirmed the cupcakes her family consumed were the cupcakes seen in the videos allegedly found on Masalta’s devices.
Police said Masalta was employed at the Safeway at the time. Officers reportedly went to the bakery department and were able to confirm that the room the videos were recorded in was also in the Harmony Safeway.
“When you found out it wasn’t just you and your trust violated, but it was your children as well, what was that like?” Thomas asked.
“Luckily, they are so young that we haven’t communicated any of this to them. But, we as a family had to go get HIV and STD testing,” she said. “All the joy that comes with a birthday and cupcakes and all the amazing celebrations that happen with that kind of thing is now, in my mind, always associated with that. And, watching them enjoy those things is not the same anymore.”
Masalta, a registered sex offender, was previously arrested in California for placing video recording devices inside church bathrooms to see girls and women using toilets.
The woman Thomas spoke with said Masalta’s alleged actions in Colorado have tarnished her ability to enjoy everyday life. She noted she has to drive by the Safeway in question twice daily. She also said, when she goes to grocery stores now, she can’t see the bakery section as normally as she once could.
“You should be able to go to a kid’s birthday party and not worry about eating cupcakes,” she said.
After being arrested by FCPS, Masalta’s defense attorney and the prosecution reached a plea agreement. In exchange for a guilty plea, Masalta would’ve been sentenced to 364 days in jail with credit for time served. He would also have to undergo 10 years of intensive sexual offender probation supervision. The deal also had other financial stipulations. However, due to spending most of 2024 in jail, Masalta was nearly released to community corrections after the agreement would have been processed through sentencing by a judge.
However, Masalta was not accepted into community corrections, also known as a halfway house. The plea agreement was then voided, as acceptance into community corrections was listed as a deal breaker for the agreement which Masalta had already signed.
The woman CBS News Colorado interviewed was one of just several victims of Masalta’s alleged actions that told Thomas they felt the initial plea was poorly constructed.
“According to the documents we obtained, he was convicted of sex crimes in California. He is accused of exposing himself at coffee shops. He is accused of contaminating food your children ate. What was you response when you saw the plea agreement he was offered?” Thomas asked.
“Disappointment,” she said. “I don’t think what they have done is enough in my opinion,” she said. “In our opinion the harsh end of the spectrum should be given with the pattern and reach of these crimes.”
A Larimer County judge rescheduled sentencing for Dec. 20, giving several weeks for Masalta and the prosecution to potentially iron out a new plea agreement. It is also possible that the case could now more forward toward trial.
District Attorney Gordon McLaughlin’s office said they were unable to conduct an interview for this report due to the case remaining open as of Friday. However, they issued the following statement.
“As we’ve stated in previous hearings of this case, the law is completely inadequate to account for the nature of these incidents. We are constrained by the law and the required concurrent sentencing of most of these counts, and our goal remains to piece together the greatest level of accountability possible for the community. We are committed to doing everything we can to deter this type of behavior and get justice for these victims who are rightfully traumatized.”
The woman CBS News Colorado spoke with said her family is hoping the plea agreement falling through will result in Masalta being convicted and sentenced to extended time in prison.
“Has this changed how you see and experience life forever?” Thomas asked.
“It does. It is so upsetting,” she said as she wiped away tears. “I hope someday I will be able to move forward and not have that happen. I feel very upset that that has been something that has been taken from us.”
Colorado
Colorado funeral home owners plead guilty to corpse abuse after nearly 200 bodies found decomposing
The owners of a Colorado funeral home accused of piling hundreds of bodies in room-temperature conditions inside a dilapidated building and giving loved ones concrete instead of ashes have pleaded guilty to corpse abuse.
Jon and Carie Hallford, who own the Return to Nature Funeral Home in Colorado Springs, Colorado, pleaded guilty to 191 counts of abuse of a corpse on Friday.
“The bodies were [lying] on the ground, stacked on shelves, left on gurneys, stacked on top of each other or just piled in rooms,” prosecutor Rachael Powell said in court.
Their loved ones are “intensely and forever outraged,” she added. Some of the families were in the courtroom when they pleaded guilty.
MIXED-UP REMAINS, ROTTING BODIES, FAKE ASHES: HOW GRIEVING FAMILIES UNCOVERED THESE 5 FUNERAL HOME HORRORS
Crystina Page, whose son died in 2019, said outside the courtroom on Friday: “He laid in the corner of an inoperable fridge, dumped out of his body bag with rats and maggots eating his face for four years. Now every moment that I think of my son, I’m having to think of Jon and Carie, and that’s not going away.”
The Hallfords also faced charges of theft, money laundering and forgery, which were dismissed with their plea deals.
The couple spent $882,300 in COVID relief funds on things like vacations, cosmetic surgery, car and tuition for their child.
Jon Hallford could serve 20 years in prison under the plea deal and Carie Hallford could serve 15 to 20 years.
Six people who objected to the plea deals, calling their recommended sentences insufficient, will get a chance to speak before they’re sentenced in April.
MOURNING LOVED ONES TARGETED BY ‘DESPICABLE’ FUNERAL HOME SCAM
If the judge rejects the plea deal, the case may still go to trial.
The Hallfords already pleaded guilty to one count of conspiracy to commit wire fraud in October in connection with their misuse of funds.
The accusations go back to 2019 and the improperly stored bodies were discovered after neighbors reported a stench coming from the building.
Authorities in hazmat gear found bodies stacked on top of each other, some so decayed they couldn’t be identified, and the place was infested with bugs.
CLICK HERE TO GET THE FOX NEWS APP
Following the gruesome discovery, Colorado has tightened funeral home regulations.
Fox News Digital’s Greg Wehner and the Associated Press contributed to this report.
Colorado
Colorado weather: Temperatures above normal Friday before snow returns
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.
-
Business1 week ago
Column: OpenAI just scored a huge victory in a copyright case … or did it?
-
Health1 week ago
Bird flu leaves teen in critical condition after country's first reported case
-
Business6 days ago
Column: Molly White's message for journalists going freelance — be ready for the pitfalls
-
Science3 days ago
Trump nominates Dr. Oz to head Medicare and Medicaid and help take on 'illness industrial complex'
-
Politics5 days ago
Trump taps FCC member Brendan Carr to lead agency: 'Warrior for Free Speech'
-
Technology5 days ago
Inside Elon Musk’s messy breakup with OpenAI
-
Lifestyle6 days ago
Some in the U.S. farm industry are alarmed by Trump's embrace of RFK Jr. and tariffs
-
World5 days ago
Protesters in Slovakia rally against Robert Fico’s populist government