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Why Deion Sanders' $30 million contract is a bargain for Colorado

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Why Deion Sanders'  million contract is a bargain for Colorado


When the University of Colorado announced its decision to hire Deion Sanders as its next head football coach, there was no shortage of critics. Sanders’ only college coaching experience was a three-year stop at Jackson State University. His loud, no-nonsense approach led to an unprecedented 50+ players leaving the program within his first few months on the job. And Colorado was on the hook for his five-year, $29.5 million contract — the richest contract in school history — no matter how he performed.

In fact, the move was such a risk that Colorado didn’t even have the money to pay Sanders, with the school’s athletic director telling reporters he “wasn’t worried about it” but now needed to go out and raise the money from alumni and boosters.

However, they did exactly that, and less than two years after Sanders’ introductory news conference, everything has changed. There are still critics, of course. But Sanders has taken a team that won just one game the year before his arrival and turned it into a legitimate Big 12 title contender this season.

Colorado is 6-2 on the season, making the Buffs bowl eligible for the first time in nearly a decade. The team is also ranked No. 21 in the latest AP Top 25 college football poll, and wide receiver and defensive back extraordinaire Travis Hunter is one of the favorites to win this year’s Heisman Trophy.

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The combination of this success intertwined with Deion’s personality has brought the school more attention than it could have ever imagined. Colorado’s online team store sales were up 2,544% last year. The school’s social media accounts have added more than a million followers over the past two years, and the Buffaloes played in five of college football’s top 25 most-watched games last year, selling out every single home game.

This alone justifies Sanders’ five-year, $29.5 million contract — and the deal even starts to look like a bargain when you consider the downstream impact.

Deion Sanders has Colorado ranked 21st in the AP Top 25 and in contention for the Big 12 title. (AP Photo/Rick Scuteri)

Deion Sanders has Colorado ranked 21st in the AP Top 25 and in contention for the Big 12 title. (AP Photo/Rick Scuteri)

You’ve probably heard that athletics are the front door to a university. The idea behind that phrase is that athletic success drives everything else, with increased exposure leading to more interest, more interest leading to more applications, more applications leading to more students, more students leading to higher tuition costs and, eventually, higher academic standards and an increase in revenue for the school.

This is known as the “Flutie Effect.” It started in 1984 when Boston College quarterback Doug Flutie successfully threw a Hail Mary on national television to beat the University of Miami. Boston College then saw a 20% jump in applications over the subsequent years, and there have been countless examples since.

Butler, for instance, saw a 40% increase in applications after their men’s basketball team reached the national championship game in 2010. Applications at Florida Gulf Coast jumped 27% after advancing to the NCAA Sweet 16 as a No. 15 seed in 2013, and the University of Alabama’s enrollment increased from 25,000 to 60,000 while Nick Saban was coach.

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The Flutie Effect often takes a few years to play out. However, Colorado has expedited this process by averaging 7.2 million viewers during its prime-time games last year.

As a result, the Boulder-based school received a record 68,000 applicants for fall 2024, a 20% increase from 2023. The school ended up extending offers to 51,000 students, and enrollment increased 3.4% year-over-year, from 37,153 in 2023 to 38,428 in 2024.

The typical counterargument to the Flutie Effect is that the impact is minor because schools have a limit on how many students they can accept. That’s technically true, but the problem with that thought process is that it discounts other things, like how heightened demand enables the school to raise academic standards, and, more importantly, the fact that some students are more financially valuable than others.

Take the University of Alabama, for example. Not only did enrollment increase from 25,000 students when Nick Saban arrived to 60,000 students when he retired, but the Crimson Tide have also fundamentally changed the composition of their student body.

Before Saban, the University of Alabama had three times more in-state students than out-of-state students. But today, that ratio has flipped, and Alabama’s student body now consists primarily of out-of-state students. It is an important distinction because those out-of-state students pay three times more in tuition than in-state students — $34,000 vs. $12,000 annually — which has helped Alabama collect billions in additional tuition.

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Colorado still has a long way to go before it can be included in the same conversation as Alabama, but the same rules apply. Colorado’s out-of-state students pay $43,600 in tuition compared to $14,000 for in-state students. And given that the school doesn’t have the infrastructure to add an additional 20,000 students, you can almost guarantee that Colorado’s admissions staff will start placing a premium on out-of-state students.

That will eventually make Deion Sanders’ expensive contract look like one of the biggest bargains in sports. Now, the school needs to ensure Sanders doesn’t leave for a bigger program by giving him all the resources he needs to compete at the highest level.



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Thursday Rockpile: The Rockies’ mixed ABS Challenge results

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Thursday Rockpile: The Rockies’ mixed ABS Challenge results


After having spent years experimenting in limited capacities and controlled environments, MLB officially rolled out the Automated Ball-Strike Challenge System for the 2026 season.

The allure of analyzing the entirely new type of data that ABS challenges present has been hard to resist. To be able to draw any useful conclusions, though, we all collectively needed to wait for the sample size to get to a somewhat meaningful size. On Tuesday, official ABS challenges in regular season MLB games crossed the one thousand mark. That big round number would seem to be a reasonable minimum mark to start looking at the data.

At start of play Wednesday, here’s where the league wide basics stood:

  • Overall success rate on challenges has been 54% so far, with a notable difference between those initiated by hitters (47%) vs. those from fielders (60%).
  • Almost all fielder reviews have been initiated by catchers, with only 21 of the 554 having come from pitchers.
  • Teams so far have very different tendencies for when to challenge: The range of challenge attempts extends from the Minnesota Twins at 58 all the way down to the Boston Red Sox at only 20.
  • Teams are spreading their challenges around: No individual batter has initiated more challenges than José Caballero of the Yankees with a mere seven.

How have the Rockies specifically fared with this new system given their pre-season preparations?

The answer to that is vastly different between their batters and their fielders.

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Before Wednesday’s game, the Rockies batters had challenged 21 pitches and only succeeded on eight of those for an obviously poor 38% success rate.

Baseball Savant has put together a new metric called Runs vs. Expected which attempts to create a digestible overall run value for a team based on the challenges they attempted, their success rate, and the challenges they did not attempt but could have been expected to based on average trends. Essentially, the idea is to spit out an estimate of how many runs have been gained via ABS challenges compared to what an average team would be expected to have in the same circumstances.

The Rockies overall challenge win rate is not the lowest; however, their poor win rate combined with having initiated the fourth highest number of challenges means that Baseball Savant ranks the Rockies batters dead last in terms of Runs vs. Expected.

Baseball Savant

Like most teams, the Rockies are spreading their challenges around — the only hitter on the team who has challenged more than three times is Hunter Goodman. As a batter, Goodman has a won one challenge and lost four for a success rate of 20% in a very small sample size.

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The fielding side is a very different picture. The Rockies have initiated 27 challenges and won 19 of them for a sparkling 70% success rate.

Using the same Runs vs. Expected abstracted stat from Baseball Savant as examined above for their batters, the Rockies rank fourth in the league for fielder initiated challenges. They are tied with the Kansas City Royals and rank behind only the Miami Marlins, Seattle Mariners, and Minnesota Twins.

A table featuring data on fielder initiated ABS challenges from all 30 MLB teams as of April 15th. It is sorted by the highest Runs vs. Expected (Minnesota Twins at 2.2) down to the lowest (Los Angeles Angels at -1.4).

Baseball Savant

Both of the Rockies catchers have a success rate of over 70% and rank within the top ten in the league in total challenges won. The teams overall average is brought down slightly by José Quintana’s single failed attempt, but the tandem of Hunter Goodman and Brett Sullivan both been very good at utilizing this system.

Most players and teams strategies for how best to use this system in practice vs. in theory are still evolving. It will probably be a few seasons before these numbers start to really stabilize and we learn what the norms are. But, at first glance, the Rockies are in an interesting spot.

Their batters are doing far worse than average but their catchers (when not batting) are doing far better than average. They can go one of three ways given this:

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  • Put coaching resources into trying to improve their hitters success rate.
  • Limit the circumstances in which they want to let their hitters challenge, thus saving more challenges for their fielders.
  • Wait for more data before jumping to conclusions.

Any path forward is fine, so long as it’s not one that limits Brett Sullivan and Hunter Goodman while behind the plate as they both seem to be pretty darn good at this so far.

Triple-A: Albuquerque Isotopes 4, Oklahoma City Comets 3

A home run from Nicky Lopez and a big four hit day for Vimael Machín was pretty much all the offense the Isotopes needed to best the Comets. Keegan Thompson threw a solid 4.2 innings of two run ball before handing it off to the bullpen which shut down the Comets until a shaky 1.1 innings from Seth Halvorsen who allowed their final run in the ninth.

Double-A: Hartford Yard Goats 11, Richmond Flying Squirrels 13

On a warm night in Hartford the bats were scorching. Bryant Betancourt was four for six including a homer, Skyler Messinger was two for three with a double and two walks, and Zach Kokoska (who came in for Benny Montgomery after he hurt his leg on a play against the right field wall) was two for four with a walk and a home run. On the mound it was a tough night for both the starter Jake Brooks and closer Cade Denton as each of them allowed five runs.

High-A: Spokane Indians 6, Vancouver Canadians 14

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The Spokane lineup managed to score six runs despite no individual batter having more than two hits and Max Belyeu’s triple being their only extra base hit. A true team effort! On the mound it was, sadly, a similarly collective effort in terms of every pitcher contributing to the mountain of runs allowed. Yujanyer Herrera (five runs in 2.1 innings) and Justin Loer (four runs in 0.2 relief innings) bore the brunt of the damage from the Canadians’ bats.

Low-A: Fresno Grizzlies 9, Ontario Tower Buzzers 16

Wednesday was a night that Jhon Medina likely wishes to forget after having allowed eight earned runs in 0.2 relief innings after Marcos Herrera was pulled for the fourth after 77 pitches. On the hitting side, things went better, as Fresno hitters earned nine walks en route to those nine runs. In terms of standout performers, Jack O’Dowd hit the lone home run for the Grizzlies but Tanner Thach reached base three times including once on a double.

How to Judge the 2026 Colorado Rockies fairly | Mile High Sports

Drew Creasman digs into how best to evaluate a Rockies team that is expected to lose a lot. It’s a similar premise to an article I wrote before the season looking for a metric to judge the team by, but Creasman lays out the case for a measure that allows checking in more regularly and directly corresponds to how fun the team is to watch.

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Broncos owners made Russell Wilson go away. It’s time they make Kris Bryant go away, too. | The Denver Post ($)

Sean Keeler makes a case for something that is probably familiar with Rockies fans: Now is the time to work out a restructured contract with Kris Bryant that officially sees him removed from the team. Keeler draws parallels between what could become of the current situation with Bryant and how the Bronco’s saw almost immediate success after parting ways with Russel Wilson.

Colorado School Breaks College Softball Winning Streak Record | Westworld

Benito L. Kelty puts the spotlight on the Colorado Christian University softball team who are currently amidst a 38-game winning streak. This is the record within the Rocky Mountain Athletic Conference that they play in and it is possible that they could soon be challenging for the overall NCAA record of 55 consecutive wins. This is a local sports story absolutely worth keeping an eye on even if not directly tied to baseball.

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Summit Tigers girls hockey wins Colorado state championship with historic season

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Summit Tigers girls hockey wins Colorado state championship with historic season


Best record in the league’s regular season? Check. League playoff win? Check. State championship? Check. A spot in the record books? Check. 

The Summit Tigers 15U girls hockey team finished the year with a monumental season that’s never been seen in the club’s history, assistant coach Matthew Peacock said. The girls’ state championship is the first for the Summit Youth Hockey program, and it was thanks to a close-knit team that was never daunted. 

“One of the identities of our team is that these girls never gave up — like all season long,” Peacock said. “No matter what game we played, our girls never quit.”



The tenacity was on full display in a state playoff game against Arvada, where the team trailed 2-1 for the first two periods before a pivotal moment in the third and final period of play. Peacock recalls using a timeout to explain how he wasn’t worried because the girls were playing solid hockey, securing a majority of shots on net. 

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“I told the girls, again, I’m not worried about this game,” Peacock said. “Ladies, you’re playing incredible hockey. It’s going to pay off here in the third period. Sure enough, it did.”



The team ended up scoring a power play goal that was quickly followed by another goal, allowing the Tigers to win 3-2 and advance to the semifinals. That confidence stuck around, and the team faced Arvada again in the semifinals only to beat them 5-0. 

It led to a championship game against a Steamboat team playing some of its best hockey of the entire season, Peacock said. 

“Neither team wanted to lose,” Peacock said, noting the game was chippier than usual and quite physical. 

The Tigers were up against a “phenomenal” Steamboat goaltender, but they won 2-0, securing the championship on March 8, 2026. 

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Summit Tigers U15 girls hockey team captains Adeline Michalski, from left, Killoren Caldwell, Kaitlyn Valenti and Lily Collier pose for a photo with the state championship banner on March 8, 2026.
Courtesy photo

While Peacock commended the whole team for its success, he said the team’s captains played a monumental role in the historic season. The coaches decided to name captains quickly, giving them a chance to be leaders and mentors, and it paid off. 

The team had four captains, with Kaitlyn Valenti as the main captain. 

“Her leadership — she led by example, and everyone really looked up to her,” Peacock said. “She was a huge reason that we did so well. … She definitely had some clutch plays, goals and assists.”

The three other assistant captains — Lily Collier, Killoren Caldwell, and Adeline Michalski — also played key roles in the program’s success. Michalski spent countless hours outside of practice honing her skills and setting an example for the rest of the team, and Collier and Caldwell found their fifth gear in games, helping the team find momentum to overcome many challenges. 

“They were a huge, huge asset to us in the playoffs and throughout the whole season,” Peacock said. “We wouldn’t be the team that we were if it wasn’t for them.”

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Other girls that played key roles included Emma Sutherland and Lily Ford, who both play defense. Though they kept the other team from scoring goals, they also were shot-makers themselves. 

“Emma really was a backbone for the whole team. … Lily Ford has incredible stamina and energy. She never wears down,” Peacock said. “(She) can just keep going and going, just like Emma. … Those two were super important to all of our W’s in our whole season.”

The Tigers’ goalie — Kayla Stewart — also played a standout season. 

“She had more shutouts, I think, than anyone had up here,” Peacock said. “Defense wins championships, and if it wasn’t for our defense in goaltending, we wouldn’t have achieved what we did.”

Teresa Cerny scored the most points all season.    

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“There were games where (Cerny) would just put the team on her back and end up winning games for us,” Peacock said. “(She’s) probably one of the best forwards we’ve seen up here.”

Other teammates included Sadie Valenti, Olivia Sheill, Sienna Rudolf, Katie Radgowski, Cameron Olthoff, Aria Oliver, Rowan Lutke, Gemma Lovell, Veronica Hammer and Alice Grabham. 

The team’s coaching staff included head coach Brian Gard and assistant coaches Matthew Peacock, Calvin Taylor and Elle Dice. Margaret Caldwell was team manager, and Summit Youth Hockey’s administrators included director of operations Cody Aidala and director Chris Miller.





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Boulder bar owner agrees to give up Colorado liquor license amid allegations of drugging, sex assaults

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Boulder bar owner agrees to give up Colorado liquor license amid allegations of drugging, sex assaults



A Boulder bar owner has agreed to give up his Colorado liquor license and not apply for one for a decade after allegations of drugging and sexual assault. The bar owner also admitted to violating alcohol regulations during a special meeting on Monday. 

Scrooge Sul on Boulder’s University Hill

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CBS


The bar, Scrooge Sul, is located at 1149 13th Street on The Hill near the University of Colorado Boulder campus. The business has recently been at the center of a Boulder Police Department sex assault investigation in which drunk young women believe they were drugged and assaulted.  

According to investigators, the reported incidents involve intoxicated underage females. Investigators say there have been no arrests, and no suspect has been publicly identified, but detectives are actively pursuing leads.  

Anyone who thinks they might be able to help police with their investigation is asked to contact Detective Andrea Tuck at 720-854-8823 or TuckA@bouldercolorado.gov. The case number is 26-01803.  

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