Colorado
The business of Bigfoot: Sasquatch tourism brings cryptid-curious to Colorado
For $650 a head, Jim Myers leads cryptid-curious folks from around the world into the wilderness of Colorado’s Park County for a three-day camping expedition in search of the elusive Bigfoot.
Myers’s business, Rabbit Hole Adventures, provides tents, meals, guides, first aid kits and satellite phones as part of the quest. He also brings night-vision binoculars, thermal imagers and cameras.
To tackle the trek on horseback, Myers charges $1,400 a person. For a Sasquatch search easier on the wallet, the lifelong Bigfoot devotee hosts $125 night hikes with the hopes of catching a glimpse of the hairy creature. On expeditions he’s deemed successful, Myers said trekkers have witnessed a pair of uniquely glowing eyes through the trees or large, expertly woven branches forming a Sasquatch nest as evidence the mythical forest-dweller walks among us.
“Bigfoot is a lot more mainstream than it used to be,” Myers said “The number of people openly interested in the topic as opposed to not wanting people to know they’re interested for fear of being considered a nutcase has definitely increased. America is infatuated with Bigfoot.”
Bigfoot can mean big business for Colorado’s rural and mountain towns. The National Paranormal Network hosts annual Bigfoot Adventure Weekends in Colorado to gather Sasquatch lovers to search for the creature, an activity often referred to as Squatchin’. Bigfoot-hunting professionals host private forest tours to show off their Sasquatch know-how and sighting spots. And businesses across the state rent out shuttles, cars or bikes for Bigfoot hunts.
Myers has been a Bigfoot aficionado since he was a kid after laying eyes on the famed Patterson-Gimlin film, footage captured in 1967 depicting a large, hairy creature walking on two legs through a Northern California forest.
The cryptid consumed Myers’ life so wholly that when he and his wife were rebuilding a 150-year-old grocery store in Bailey in 2012, they ditched the groceries and dedicated the store to Bigfoot instead.
Now the Sasquatch Outpost — a souvenir shop and museum dedicated to all things Bigfoot — is one of the more well-visited attractions in Bailey, Myers said.
“For a little town like Bailey, it’s a very popular destination,” Myers said. “We send people to the local restaurants, the gift stores and things just because once they’re in Bailey, then they want to do other things. We try to help everybody else along, as well.
Bigfoot travellers
It’s not easy to gauge Sasquatch’s economic footprint in Colorado. Believe it or not, the state doesn’t track the financial impact of Bigfoot tourism.
The Denver Post emailed the state tourism office requesting an interview to discuss the impact that unusual tourist attractions have on smaller, rural communities. The message was forwarded to an outside public relations firm, which declined to set up an interview.
“I actually do not know that much about Bigfoot tourism in Colorado,” a representative of Handlebar Public Relations conceded.
But Kevin McDonald, the special events coordinator for the town Estes Park, was game for a cryptid conversation.
The Larimer County town that serves as the gateway to Rocky Mountain National Park has hosted the Bigfoot Days Festival since 2019, luring Sasquatch enthusiasts from near and far.
“We celebrate all things Squatchy,” McDonald said.
About 5,000 people attend the festival, which features Bigfoot-themed vendors, Sasquatch celebrities from reality television shows like “Finding Bigfoot,” live music by the likes of Denver-based band That Damn Sasquatch, a contest to see who can do the best Bigfoot call and more.
The night before the event — Estes Park already Squatched it up in 2024, but the 2025 festival is set for April 26 — is the Bigfoot BBQ, where 150 people purchase tickets for an intimate dining experience with their favorite Sasquatch celebrities. This year, the dinner attracted people from eight states, McDonald said.
“It’s a very engaged crowd, and people do travel for their Bigfoot,” he said.
Nearly 75% of surveyed festival attendees said they came to Estes Park specifically for Bigfoot Days, McDonald said, according to a 2024 economic development survey of the event. More than 72% of people surveyed said they stayed in Estes Park and 88.2% said they spent the night in commercial lodging for an average of two nights.
According to the most recent state tourism report, visitors who stayed in a Colorado hotel, motel, or short-term vacation rental spent a combined $17.3 billion in 2022. Travel spending in Colorado increased 25.2% from $22.1 billion in 2021 to $27.7 billion in 2022, the state tourism report found.
Estes Park and its surrounding forests are ripe with Bigfoot lore.

That’s why Andy Hitch, owner of Estes Park ATV and Jeep rental shop Backbone Adventures, said he wrote a blog post advertising an ATV travel guide for spotting Bigfoot.
Initially, Hitch was reticent to share his own Sasquatch encounters, having grown up in the mountains around Estes Park.
“I’m not huge into it,” he told The Post, admitting there was “a rumor mill” about spotting the creature.
Later, Hitch admitted to an experience of his own while dirt-biking through the mountains 14 years ago.
“Something ran in front of me,” he said. “It was tall and had dark-colored hair. I can’t say exactly what it was, but I don’t get riled about anything, and this made the hair on the back of my neck stand up. I’m not saying I saw something, but I’m not saying I didn’t.”
Hitch figured others might be looking to have a similar encounter. He was right.
Since writing his post, folks come to his business looking for an ATV or Jeep to get further back into the forest, he said, in the hopes of spying Bigfoot.
“Get out there and keep your eyes open,” Hitch said. “Who knows what you’re going to see out there? You might find antlers. You might just see Bigfoot.”

“The wonder and mystery of what we don’t know”
The Bigfoot hunting expeditions don’t generate enough income for Myers to make a living. His bread and butter is the Sasquatch Outpost store and museum, while the expeditions are more of a hobby to continue fueling his passion, he said.
What keeps Myers and other Squatchers hooked?
“It’s the magic of the whole paranormal cryptid world,” Myers said. “Bigfoot is just one of the many unidentified, uncategorized species in the world. If Bigfoot are real — and they are — what else could be real? Are fairies real? Dogmen? Mothmen? It’s the wonder and mystery of what we don’t know and understand.”
Last year, a Bigfoot sighting in southwest Colorado went viral after photos and video taken from the Durango & Silverton Narrow Gauge Railroad showed a Bigfoot-esque creature traipsing through nature. Debates ensued about whether the sighting was a marketing campaign or prank.
The Post reached out to the Durango & Silverton Narrow Gauge Railroad to see whether the sighting sparked more Bigfoot believers to come aboard, but the train folks were tightlipped.
Bigfoot has a number of talents most don’t know about, Myers said, including mind-reading and the ability to put thoughts into people’s brains.
Another skill? The ability to draw a crowd.
People from all over the globe have ventured out for Myers’ expeditions, he said, but even more have visited the museum and store to gaze upon the wonders of a 6-foot-tall fiberglass Bigfoot replica and a 7-foot-3-inch animatronic Sasquatch. Around 90,000 people have braved the cryptid models, plaster footprints, video footage and educational information in the museum over the years, he said.
Myers houses the merchandise — Bigfoot and Yeti salt-and-pepper shakers, plush toys, boxer briefs, Bigfoot foot-shaped soap and more — among 27 real trees he brought inside. He built a cave system for kids to run through and a small theater where Myers gives “cave talks” — his version of TED talks.
“You won’t find any store like it in the world,” Myers said.
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Colorado
Bennet wants to be Colorado’s next governor
Colorado
Denver Art Museum workers ratify first union contract for Colorado museum employees
Denver Art Museum Workers United ratified a historic bargaining agreement on Saturday, becoming the first museum workers in the State of Colorado to have a union contract.
The contract is the result of nearly two years of negotiations between the union’s bargaining committee and museum management.
Pam Skiles, Senior Paintings Conservator, said, “It feels great to ratify our first contract and improve working conditions for our coworkers across the museum. We will only continue to build on these wins into the future.”
The union says the new three-year contract includes agreements on equitable pay, just cause rights, increased sick time, and updated policies on health and safety and parental leave.
The American Federation of State, County and Municipal Employees, AFL-CIO, says this contract “sets the stage for further cultural organizing in the state.”
AFL-CIO said, “Now that DAMWU has a ratified agreement, the workers of the art museum join Jefferson County Public Library, as well as the more than 50,000 other cultural workers across the country who are building a national movement to raise employment standards in the cultural sector through AFSCME’s Cultural Workers United.”
Colorado
Leadville lawyer faces Summit County school board president in Democratic primary for seat in the Colorado House of Representatives
A Leadville lawyer will face the president of the Summit School District Board of Education in the Democratic primary for a seat in the Colorado House of Representatives.
Chris Floyd, of Leadville, is running against Consuelo Redhorse, of Silverthorne, in the race for House District 13, which includes Summit, Grand, Park, Lake, Chaffee and Jackson counties. The primary election is scheduled for June 30, with ballots being mailed to voters beginning June 8. Whoever wins in June will face Republican candidate Miguel Martinez in the November general election.
In interviews, Floyd and Redhorse described what voters should know about their experience, laid out their positions on issues from housing affordability to TABOR reform, and outlined what their top priorities would be if elected.
Floyd moved from Virginia more than a decade ago to open a law practice in Leadville and has served as the Lake County attorney and a municipal judge. She has been endorsed by outgoing House Speaker and District 13 Rep. Julie McCluskie, who is term-limited.
“One of the things I came to realize is that this district really needs a strong advocate,” Floyd said. “One of the reasons for that is most of what comes out of the state legislature is driven by the 11 largest counties on the Front Range — and they just aren’t like us. They aren’t like the communities that make up House District 13.”
Redhorse, a lifelong Coloradan and member of the Navajo Nation, is serving as president during her second term on the Summit School District Board of Education after first being elected in 2019. She has lived in Summit County for about 15 years and works as an accountant for a property management company.
Being on the school board, Redhorse has learned that “everything is connected” to decisions made in the Colorado legislature, and she hopes to build on her experience as an elected official in the statehouse.
“I’ve had a really great opportunity just being really integrated with the community, talking with families and students and teachers, in a time where people have so many experiences in public education,” Redhorse said. “I thought I could take that experience and really bring it forward to be able to represent more people and really look beyond the K-12 realm of leadership that I’ve experienced.”
Housing and affordability
Both candidates said housing affordability is a top issue for voters in District 13, and one they would prioritize if elected.
Redhorse said the state Legislature has made progress “cutting the red tape” to help streamline construction of affordable housing, but said she would focus on making it easier to redevelop existing properties for housing.
If elected, Redhorse said she would examine how land-use policies affect the ability to create affordable housing, while ensuring that “local governments really get the final say and making sure we’re not mandating too much.” She said that housing has to be affordable so that service industry workers whose jobs support the local economy can afford to live in the communities where they work.
Floyd said that while many housing efforts have focused on making single-family homes more affordable for first-time buyers, there hasn’t been enough focus on the affordability of rental housing. Noting that many jobs in resort communities are seasonal, she said someone may work at a ski resort in Summit County in the winter, then move down to Buena Vista for the summer rafting season, without necessarily looking to own a home.
“But many of them end up spending more than they would pay on a mortgage for a rental property — so that’s another thing,” Floyd said. “There are a lot of different aspects that we need to look at in terms of the housing issue.”
The two candidates also said that Coloradans in their district are facing affordability concerns at every turn — from gas and groceries to healthcare and property insurance.
Floyd noted that while Front Range residents have access to several healthcare providers, most mountain residents have only two main providers and higher rates of uninsured residents.
“If you don’t qualify for Medicare or Medicaid or some other type of assistance, your premiums are just absolutely outrageous,” she said. “So, we have so many people now that have dropped off of the healthcare rolls because they just can’t afford it.”
Redhorse agreed that mountain communities differ from the Front Range and need targeted strategies to address the higher cost of living. She said she would focus on finding “sustainable solutions” to reduce costs as residents balance rising expenses.
“Our prices have spiked — the cost of living, the cost of childcare,” Redhorse said. “Families are trying to make the choice between having food on their tables, paying for their basic utilities, paying for their mortgages, paying for childcare and trying to get to the places where they work.”
Candidates diverge on top priorities
Redhorse ranked protecting public lands and water among her top priorities, while Floyd said supporting small businesses is a top issue, though the candidates agreed that both issues are important.
Redhorse said low snowpack this winter highlighted the need to safeguard Colorado’s water supply and address federal staffing cuts at land management agencies, which she said have affected local governments, businesses and recreation areas.
“We experience it every day. In all of our communities, so much of our land is public land, and something that we need to keep protected for future generations,” Redhorse said. “What I’ve heard a lot is the need for responsible growth and making sure we’re not over loving our public lands, while also understanding that it’s such an important part of our economies up here.”
Redhorse noted that because so much recreation happens on public lands and waters, protecting them also protects local economies that rely on tourism. She said that small businesses in particular are being impacted by cuts to federal land management staff and ongoing drought.
Floyd said that main streets in mountain towns “are kept alive by our small businesses” and that she would work to expand broadband access and workforce training, including in the trades, for rural areas. Especially in winters with low snow or summers with low water, residents need opportunities to pivot to other work when tourism slows, she said.
“A lot of our younger workforce, I fear they’re leaving not only the area but the state, because there’s no opportunity for them here,” Floyd said. “So, I really think we need to invest more in workforce training.”
Over the past year, Floyd said that she has engaged with the Colorado Water Congress to learn more about the state’s water issues. She believes that District 13 communities need a strong negotiator to advocate to balance rural and urban water needs and she supports “having a very assertive approach to protecting Colorado’s water interest.”
State budget crunch and TABOR Reform
As Colorado’s legislature has faced budget deficits in recent years, both Floyd and Redhorse said they would support changes to the state’s Taxpayer Bill of Rights to allow the governments to keep more tax revenue.
Colorado’s Taxpayer Bill of Rights — or TABOR — limits the amount of revenue that state and local governments can collect and spend. Passed in 1992 as a constitutional amendment, it requires voter approval for all tax increases and places caps on government spending based on inflation and population growth. Democrats in the legislature have tried in recent years to change the TABOR cap through ballot measures, but voters have rejected those efforts.
“Colorado has grown so much that the TABOR formula, the way it’s structured — it just doesn’t work. It can’t work anymore,” Floyd said.
She said Colorado also needs to look at where it can reduce costs and operate state agencies more efficiently.
Redhorse also described TABOR as “outdated” and said it has limited the governments’ ability to provide services, especially as Medicaid costs have grown faster than the caps on state spending. She said, “it’s just arbitrary, the caps don’t truly show the increase in the cost of all the services Colorado is providing.”
Both Floyd and Redhorse said they support the “Cut the Ropes” ballot initiative, which will ask voters in the November election to change how much tax revenue the state and school districts can keep to spend on education.
Immigration, law enforcement and privacy
Both Democratic candidates said that they support Colorado laws that protect immigrants and limit local law enforcement participation in federal immigration enforcement.
Redhorse said she is concerned about what she described as “racial profiling” by the federal government, which affects both immigrants and U.S. citizens. She said she also believes that some local law enforcement agencies are cooperating with Immigration and Customs Enforcement in violation of Colorado law, eroding trust within their communities.
“The lack of trust that immigration enforcement has caused in so many of our communities, especially our Latino communities, is huge,” Redhorse said. “We have people out there that are victims of crimes or needing protection, who are too afraid to go to our local law enforcement, who are really there to serve the people and keep communities safe.”
Floyd said that she also believes that local law enforcement should focus on enforcing state laws and protecting communities, rather than assisting the federal government with immigration enforcement. She said she is particularly concerned that immigration enforcement has impacted “vulnerable individuals” and children.
“I absolutely reject any attempts to try to remove folks that have made a good pathway in this country,” Floyd said. “With that being said, I also support law enforcement and their duty to protect our communities. To the extent there are lawbreakers who don’t have legal status, I think there are current legal avenues to address that.”
Both candidates also expressed concerns with the Flock Safety cameras that law enforcement agencies across the state use, saying the license plate reader technology collects too much information and could violate Coloradans’ privacy rights. Both said they support reining in the use of the technology, after the state legislature rejected a bill that would have done so during this year’s session.
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