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The business of Bigfoot: Sasquatch tourism brings cryptid-curious to Colorado

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The business of Bigfoot: Sasquatch tourism brings cryptid-curious to Colorado


For $650 a head, Jim Myers leads cryptid-curious folks from around the world into the wilderness of Colorado’s Park County for a three-day camping expedition in search of the elusive Bigfoot.

Myers’s business, Rabbit Hole Adventures, provides tents, meals, guides, first aid kits and satellite phones as part of the quest. He also brings night-vision binoculars, thermal imagers and cameras.

To tackle the trek on horseback, Myers charges $1,400 a person. For a Sasquatch search easier on the wallet, the lifelong Bigfoot devotee hosts $125 night hikes with the hopes of catching a glimpse of the hairy creature. On expeditions he’s deemed successful, Myers said trekkers have witnessed a pair of uniquely glowing eyes through the trees or large, expertly woven branches forming a Sasquatch nest as evidence the mythical forest-dweller walks among us.

“Bigfoot is a lot more mainstream than it used to be,” Myers said “The number of people openly interested in the topic as opposed to not wanting people to know they’re interested for fear of being considered a nutcase has definitely increased. America is infatuated with Bigfoot.”

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Jim Meyer, owner of Sasquatch Outpost, poses for a portrait at the outpost in Bailey, Colorado, on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)

Bigfoot can mean big business for Colorado’s rural and mountain towns. The National Paranormal Network hosts annual Bigfoot Adventure Weekends in Colorado to gather Sasquatch lovers to search for the creature, an activity often referred to as Squatchin’. Bigfoot-hunting professionals host private forest tours to show off their Sasquatch know-how and sighting spots. And businesses across the state rent out shuttles, cars or bikes for Bigfoot hunts.

Myers has been a Bigfoot aficionado since he was a kid after laying eyes on the famed Patterson-Gimlin film, footage captured in 1967 depicting a large, hairy creature walking on two legs through a Northern California forest.

The cryptid consumed Myers’ life so wholly that when he and his wife were rebuilding a 150-year-old grocery store in Bailey in 2012, they ditched the groceries and dedicated the store to Bigfoot instead.

Now the Sasquatch Outpost — a souvenir shop and museum dedicated to all things Bigfoot —  is one of the more well-visited attractions in Bailey, Myers said.

“For a little town like Bailey, it’s a very popular destination,” Myers said. “We send people to the local restaurants, the gift stores and things just because once they’re in Bailey, then they want to do other things. We try to help everybody else along, as well.

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Bigfoot travellers

It’s not easy to gauge Sasquatch’s economic footprint in Colorado. Believe it or not, the state doesn’t track the financial impact of Bigfoot tourism.

The Denver Post emailed the state tourism office requesting an interview to discuss the impact that unusual tourist attractions have on smaller, rural communities. The message was forwarded to an outside public relations firm, which declined to set up an interview.

“I actually do not know that much about Bigfoot tourism in Colorado,” a representative of Handlebar Public Relations conceded.

But Kevin McDonald, the special events coordinator for the town Estes Park, was game for a cryptid conversation.

The Larimer County town that serves as the gateway to Rocky Mountain National Park has hosted the Bigfoot Days Festival since 2019, luring Sasquatch enthusiasts from near and far.

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“We celebrate all things Squatchy,” McDonald said.

About 5,000 people attend the festival, which features Bigfoot-themed vendors, Sasquatch celebrities from reality television shows like “Finding Bigfoot,” live music by the likes of Denver-based band That Damn Sasquatch, a contest to see who can do the best Bigfoot call and more.

The night before the event — Estes Park already Squatched it up in 2024, but the 2025 festival is set for April 26 — is the Bigfoot BBQ, where 150 people purchase tickets for an intimate dining experience with their favorite Sasquatch celebrities. This year, the dinner attracted people from eight states, McDonald said.

“It’s a very engaged crowd, and people do travel for their Bigfoot,” he said.

Nearly 75% of surveyed festival attendees said they came to Estes Park specifically for Bigfoot Days, McDonald said, according to a 2024 economic development survey of the event. More than 72% of people surveyed said they stayed in Estes Park and 88.2% said they spent the night in commercial lodging for an average of two nights.

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According to the most recent state tourism report, visitors who stayed in a Colorado hotel, motel, or short-term vacation rental spent a combined $17.3 billion in 2022. Travel spending in Colorado increased 25.2% from $22.1 billion in 2021 to $27.7 billion in 2022, the state tourism report found.

Estes Park and its surrounding forests are ripe with Bigfoot lore.

A Sasquatch peers through a window displayed at the Sasquatch Encounter Discovery Museum of The Sasquatch Outpost in Bailey, Colorado on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)
A Bigfoot peers through a window displayed at the Sasquatch Encounter Discovery Museum of The Sasquatch Outpost in Bailey, Colorado, on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)

That’s why Andy Hitch, owner of Estes Park ATV and Jeep rental shop Backbone Adventures, said he wrote a blog post advertising an ATV travel guide for spotting Bigfoot.

Initially, Hitch was reticent to share his own Sasquatch encounters, having grown up in the mountains around Estes Park.

“I’m not huge into it,” he told The Post, admitting there was “a rumor mill” about spotting the creature.

Later, Hitch admitted to an experience of his own while dirt-biking through the mountains 14 years ago.

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“Something ran in front of me,” he said. “It was tall and had dark-colored hair. I can’t say exactly what it was, but I don’t get riled about anything, and this made the hair on the back of my neck stand up. I’m not saying I saw something, but I’m not saying I didn’t.”

Hitch figured others might be looking to have a similar encounter. He was right.

Since writing his post, folks come to his business looking for an ATV or Jeep to get further back into the forest, he said, in the hopes of spying Bigfoot.

“Get out there and keep your eyes open,” Hitch said. “Who knows what you’re going to see out there? You might find antlers. You might just see Bigfoot.”

A large cutout of Bigfoot stands beside The Sasquatch Outpost in Bailey, Colorado on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)
A large cutout of Bigfoot stands beside The Sasquatch Outpost in Bailey, Colorado, on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)

“The wonder and mystery of what we don’t know”

The Bigfoot hunting expeditions don’t generate enough income for Myers to make a living. His bread and butter is the Sasquatch Outpost store and museum, while the expeditions are more of a hobby to continue fueling his passion, he said.

What keeps Myers and other Squatchers hooked?

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“It’s the magic of the whole paranormal cryptid world,” Myers said. “Bigfoot is just one of the many unidentified, uncategorized species in the world. If Bigfoot are real — and they are — what else could be real? Are fairies real? Dogmen? Mothmen? It’s the wonder and mystery of what we don’t know and understand.”

Last year, a Bigfoot sighting in southwest Colorado went viral after photos and video taken from the Durango & Silverton Narrow Gauge Railroad showed a Bigfoot-esque creature traipsing through nature. Debates ensued about whether the sighting was a marketing campaign or prank.

The Post reached out to the Durango & Silverton Narrow Gauge Railroad to see whether the sighting sparked more Bigfoot believers to come aboard, but the train folks were tightlipped.

Bigfoot has a number of talents most don’t know about, Myers said, including mind-reading and the ability to put thoughts into people’s brains.

Another skill? The ability to draw a crowd.

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People from all over the globe have ventured out for Myers’ expeditions, he said, but even more have visited the museum and store to gaze upon the wonders of a 6-foot-tall fiberglass Bigfoot replica and a 7-foot-3-inch animatronic Sasquatch. Around 90,000 people have braved the cryptid models, plaster footprints, video footage and educational information in the museum over the years, he said.

Myers houses the merchandise — Bigfoot and Yeti salt-and-pepper shakers, plush toys, boxer briefs, Bigfoot foot-shaped soap and more — among 27 real trees he brought inside. He built a cave system for kids to run through and a small theater where Myers gives “cave talks” — his version of TED talks.

“You won’t find any store like it in the world,” Myers said.

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Kinsey Anderson, front, and Misty Cosmos of Denver find the Bigfoot family in the Sasquatch Encounter Discovery Museum at The Sasquatch Outpost in Bailey, Colorado on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)
Kinsey Anderson, front, and Misty Cosmos, of Denver, find the Bigfoot family in the Sasquatch Encounter Discovery Museum at The Sasquatch Outpost in Bailey, Colorado, on Wednesday, June 26, 2024. (Photo by Hyoung Chang/The Denver Post)



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Colorado county and city team up to address local food accessibility

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Colorado county and city team up to address local food accessibility


To improve food access and build a healthier community, Boulder County, Colo. Public Health’s Healthy Eating, Active Living (HEAL) team collaborated with the city of Boulder on its comprehensive plan. The HEAL team analyzed best practices in nutritious food access and sustainable agriculture in comparable communities across the nation to help inform its recommendations for city planning, according to Amelia Hulbert, Boulder County Public Health’s Healthy Eating, Active Living (HEAL) lead.

“A comprehensive plan is visionary, it’s long range,” Hulbert said. “It should not just be a document that fits on the shelf and doesn’t get used, so when you have the opportunity to either create something new or update it, how do you make sure it [outlines] goals and policies that are going to support the work that you know needs to happen?

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Boulder County’s “Improving Food Access and Health for Boulder Residents Through Municipal Comprehensive Planning” initiative was the 2025 NACo Achievement Award “Best in Category” winner in Planning. 

“We wanted a place to specifically call out public health priorities, so when it came time to talk about allocating funding or anything like that, we can point to it and say, ‘As a county, we said that food access is important. We said that air quality monitoring is important.’”

When starting the process of creating the city’s comprehensive plan, City of Boulder staff reached out to the state health department looking for subject matter expertise on food access, which is how the HEAL team got involved, Hulbert said. 

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“I think there’s this through line of ‘planners are planners, and they’re usually not subject matter experts,’” Hulbert said. “And so, when they seek out subject matter expertise, how can we make sure those connections can easily be made to people in their own community who are going to not only know the content, but know the issues? I think it’s a cool process, and others could totally do the same thing.”

The HEAL team analyzed comprehensive plans from a dozen municipalities like Boulder, including Ann Arbor, Mich.; Asheville, N.C.; Burlington, Vt. and Provo, Utah. Factors considered when choosing the municipalities included population size, economic and demographic makeup and communities with a mix of urban, suburban and unincorporated rural land, according to Hulbert. 

Olivia Ott, a Centers for Disease Control and Prevention (CDC) Public Health Associate working with the HEAL team, identified 34 model policies from the plans and categorized them into five themes to compare against the City of Boulder’s existing plan: healthy food access, sustainability, built environment, equity/culture and local agriculture. 

“We’re usually looking to a couple key cities across the nation that we would consider cutting edge and innovative,” Hulbert said. “So, we just applied that methodology to something very specific, of digging into, ‘How are their plans structured? What are they saying?’ And then thinking about, ‘Does it make sense for our community?’ And then [assessing] ‘What are other things that are really specific to our community?’”

Factoring in the identified best practices, Ott scored the city’s plan into three categories: “Present” in Boulder’s current plan, “Somewhat Present” and “Absent.” 

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“That kind of grading system actually worked really well, and it really resonated with the planning team,” Hulbert said. “You could tell that they were like, ‘Oh my gosh, we’re doing really well here.’ And then, it was really specific, of ‘Hey, other people are talking about this one thing, and you all aren’t.’ I think it was just put in a way that they could really absorb.”

The HEAL team’s research and recommendations were presented to the Boulder and Broomfield County’s Food Security Network (BBFSN), a community group made up of people with lived experience of food insecurity and organizations that serve food insecure individuals, that were providing input on the city’s comprehensive plan. The HEAL team’s findings helped inform the BBFSN’s recommendations to the planning department. 

While the HEAL team had the expertise and staffing to do the research, it was “critically important” to then integrate community engagement with the BBFSN into the work, Hulbert noted. Final recommendations for the city plan from the BBFSN address food access through six different categories: transportation, land use, housing, climate, economic development and food systems. 

“We did what was within our wheelhouse, and then we knew that there was another group who has a totally different wheelhouse, so it was how could we then pass off what we’ve done and have them take it a step further?” Hulbert said. “Because I think what they brought is more of that lived experience community storytelling. Olivia can say, ‘It’s important to emphasize culturally relevant foods.’ And then there’s likely a community member that can actually give real voice to that and why that matters.”



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Families, care providers navigate cuts to Colorado’s Community Connector program | Rocky Mountain PBS

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Families, care providers navigate cuts to Colorado’s Community Connector program | Rocky Mountain PBS


“Typically, between me and my husband, there are no breaks. We have to constantly ask each other to change him and feed him and shower him. I always worry about the future if Elli has to leave and not get help anymore,” said Dina Katan, Batikha’s mother. “The free time is good for my mental health. For me, when Elli comes here and helps, I have time to do things that usually I am not able to do.”

Other parents are concerned that the reduction in hours will make it harder to find care providers. Becky Houle of Greeley is the mother of Hadley, a 13-year-old diagnosed with Angelman syndrome, a rare neurogenetic disorder that causes significant developmental delays and little to no speech.

Hadley used to qualify for 10 Community Connector hours a week and is now down to five, Houle said. With those hours, she previously played unified basketball, went to the park and interacted with others and participated in running errands with her caretaker.

“I worry that the person that provides some of that caregiving role for her won’t be able to commit with such few hours,” Houle said. “I like Hadley to have interactions without us being there, so she can feel like a teenager.”

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Tom Dermody, chief budget and policy analyst for Colorado’s JBC, said spending on Community Connector services has risen substantially over the past six fiscal years.

Dermody said that as the program, which started in 2014, has become more popular, costs have ballooned. He said participation in the Community Connector service has increased by 510% since fiscal year 2018-2019, and that annual spending has risen from about $5 million in fiscal year 2018–2019 to more than $66 million in fiscal year 2025–2026.

To cut costs, the JBC not only capped annual hours for the service, but also revised the rules to narrow what qualifies as Community Connector hours. Jane said this makes it harder to consistently reach the five-hour weekly allotment.

“When these changes were made, I did our usual Community Connect on Sunday. After I worked my shift, I noticed that I couldn’t clock in or out because my shift was removed from the app,” Jane said. 

After sending an email to her employer, her agency told her that what she did — taking her Batikha to a gas station and showing him how to ask an associate how to find a product — does not qualify under the new Community Connector rules.

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Under the updated rules, Community Connector hours must be tied to activities in the community that align with a person’s care plan and build skills or participation, such as volunteering, attending enrichment classes or going to the library alongside peers without disabilities.

The state has excluded simple supervision, passive outings and activities typically considered a parent’s responsibility from qualifying for Community Connector hours. Providers must now clearly document how each hour supports a specific goal.

“It’s unfair that they cut those hours for these kids and they are very strict about how we use those hours,” Katan said. “The new requirements are very specific and not inclusive of high needs kids like Taym.”

Batikha requires full support whenever he goes out, Jane said, and the stricter requirements make it harder to plan weekly community trips. 

“He needs hygiene changes. He needs to be fed every two hours. And he can’t be fed anywhere. I want to give him privacy for his feeding,” Jane said. 

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She now plans to split her five Community Connector hours over the course of a week instead of providing them all on Sundays, as she previously did.

“I care about him and I love my clients so much, so I’m definitely going to stay,” Jane said. “His parents need the time to be able to watch a movie and not worry about if their son is okay.”



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Final minute, full 2OT from Northwestern-Colorado lacrosse quarterfinal marathon

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Final minute, full 2OT from Northwestern-Colorado lacrosse quarterfinal marathon


Women’s Lacrosse

May 14, 2026

Final minute, full 2OT from Northwestern-Colorado lacrosse quarterfinal marathon

May 14, 2026

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Watch the full regulation finish and both OT periods from Northwestern and Colorado’s battle in the quarterfinals of the 2026 NCAA women’s lacrosse tournament.



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