How do you solve the problem of growing a popular smart home platform committed to open-source, open-standard ideals into something bigger that stays true to those ideals? You create a foundation. At least, that’s the approach Home Assistant founder Paulus Schoutsen has chosen.
Technology
The little smart home platform that could
/cdn.vox-cdn.com/uploads/chorus_asset/file/25407150/STK266_Home_Assistant_2_CVirginia.jpg?ssl=1 "The little smart home platform that could")
This week, Home Assistant announced it is now part of the Open Home Foundation. The newly formed non-profit will own and govern all of Home Assistant and its related entities. Its creators and inaugural board members — Schoutsen, Guy Sie, Pascal Vizeli, and J. Nick Koston — all work on Home Assistant, and the foundation has no other members so far.
In a press release, the foundation stated its aim is “to fight against surveillance capitalism, and offer a counterbalance to Big Tech influence, in the smart home — by focusing on privacy, choice, and sustainability for smart home users.”
A community-built, open-source smart home platform, Home Assistant differs from its major “big tech” competitors — such as Amazon Alexa and Google Home, because it offers four things simultaneously: local control of your smart home that can be faster and more reliable than the cloud: authority over and access to all your data; compatibility with almost every connected gadget — regardless of protocol or manufacturer; and the ability to make them work together. While many competitors offer some of these, few offer all.
“I want to make it clear what our intentions are to the world: That we’re driven by a higher goal than money. And that we are not for sale.”
Home Assistant is known for its unmatched power and flexibility, but so far the platform, which has an estimated one million users, has struggled to reach the mainstream. Home Assistant can have a steep learning curve, especially when compared to the relative simplicity of a platform like Alexa or Apple Home. Onboarding devices can be complicated, the UI has lots of room for improvement, and integrations can be hit or miss.
“Home Assistant is no one’s first smart home platform,” says Schoutsen. “When people outgrow their existing systems and want more advanced control, that’s when they come to Home Assistant.” But he sees that the platform is at a tipping point.
With the arrival of the industry-backed smart home standard Matter (with which Home Assistant is heavily involved), smart home adoption is pushing into the mainstream. Home Assistant wants to stay swimming alongside Apple, Amazon, Samsung, and Google, all of which it’s been competing with in the smart home for roughly a decade now. Home Assistant has never accepted investors, says Schoutsen, and he sees a foundation as the best way to grow.
Schoutsen outlined the platform’s future roadmap at its annual State of the Open Home presentation on Saturday, April 20th. In an interview ahead of the live stream, he told The Verge about some of the bigger changes planned for Home Assistant following this transition:
- The Home Assistant Green smart home hub will be sold on Amazon this year, the first time the organization will sell directly to consumers. A new line of Home Assistant Connect dongles for Thread / Zigbee and Z-Wave will follow. These connect the hub to gadgets that use those protocols (and will replace the SkyConnect dongle).
- The Home Assistant Works With program, which offers certification for products that work with the platform, is expanding. New partners include Aqara, Ultraloq, and Jasco.
- A new Home Assistant voice control hardware device running Home Assistant’s local smart home voice assistant is planned for release at the end of the year.
- Home Assistant is working with Nvidia to incorporate a local AI model into the home automation platform.
- The platform has been researching ways to improve its UI to make it easier for everyone in the home to use Home Assistant. It’s calling this the “Home-approval factor,” a variant on the wife- or spouse-approval factor that encompasses everyone in a home.
(See sidebar for more on these.)
The collective goal of all these efforts is to move Home Assistant toward becoming a more mainstream, out-of-the-box option for smart home users. “We want to be a consumer brand,” says Schoutsen. “You should be able to walk into a Home Depot and be like, ‘I care about my privacy; this is the smart home hub I need.’”
The foundation will also advocate for the development of “better” smart home products, says Schoutsen, “Devices with local APIs and that are built sustainably. Because there needs to be products compatible with Home Assistant that you can trust.”
Is Home Assistant all grown up now?
Schoutsen, who started Home Assistant in 2013 with a Philips Hue smart lighting bridge, a Python script, and a mission to control his lights any way he wanted to, sees the foundation as necessary to both protect Home Assistant and move it forward. “I want to make it clear what our intentions are to the world: That we’re driven by a higher goal than money. And that we are not for sale,” he says. The new ownership structure provides a stronger platform for growth. “It gives us a way for people to take us seriously, to help us reach a bigger audience,” he says.
To date, the informal way Home Assistant operates has been confusing to companies looking to partner with the platform, says Schoutsen. The launch of the for-profit Nabu Casa five years ago provided a revenue stream for Home Assistant through an optional cloud computing service that now supports 33 full-time employees.
The foundation, which was created last month as a Verein (“association”) in Switzerland, formally separates Nabu Casa from Home Assistant. The foundation will own all of the open-source projects, standards, drivers, and libraries associated with Home Assistant, along with ESPHome, ZigPy, and Wyoming.
Nabu Casa will continue as a for-profit entity running the cloud and selling Home Assistant hardware and will operate as a commercial partner of the foundation. “Funding and support can only flow one way—from Nabu Casa, and any future partners, to the Open Home Foundation and its projects,” says Pascal Vizeli, co-founder of Nabu Casa, and a foundation board member.
It also protects Home Assistant from being sold. Swiss law prohibits members of a non-profit Verein from benefiting from it, Schoutsen explained to The Verge. “Our articles state ‘There will be no direct distribution to members in return for activities performed for the association or as any other form of gratuity in any kind,’’’ he says. Similarly, he says the foundation can only have income from membership fees, donations, license programs, and contributions from partners.
Still, Home Assistant users may be wary of these larger structural changes. The Verge asked Schoutsen how he could assuage any fears that this will negatively impact current users. It’s hard not to draw parallels with SmartThings’ shift to become a more “consumer-friendly” platform following its purchase by Samsung.
“We’re constantly doing this balance between ease of use and advanced features and I don’t know how we are going to keep balancing this,” he said. “But we cannot forget about our power users. The platform is open; maybe at some point, there might be a split where we have the basic UI and the advanced UI; I don’t know how that’s going to work. But because we are open, because our data is accessible, they’re all part of the community, even if they don’t use our specific tools that we’re building.”
“There’s a bigger audience that I would like to reach that we don’t today.”
He is also wary of entering the business side of the smart home while recognizing its necessity to grow Home Assistant. “We need to be very careful moving into this space,” he says. “The challenge with partnership people is that they’re very business-focused. And that’s not how we operate.”
He hopes the foundation will provide the necessary building blocks for growth while protecting the platform’s core beliefs and values. “I think we can get even bigger now that we have this stepping stone. The foundation is a real entity. People will take us more seriously. I think the press will take us more seriously. There’s a bigger audience that I would like to reach that we don’t today.”
While today’s mainstream smart home platforms offer simple and convenient ways to control your smart lights, locks, and other gadgets, the lack of access to your data, limited options for local control over devices, and some platforms’ over-reliance on the cloud can put the user at a disadvantage.
Matter — which aims to bring local control and interoperability across all smart home devices and platforms—is designed to solve some of these problems. But Matter isn’t a platform; you’ll still need to use an app on your phone or computer to control your home. Home Assistant wants to be that app.
Can it move fast enough? There’s a long road between forming a foundation and packing Home Depots with Home Assistant hubs and gadgets that pledge Home Assistant loyalty. In the meantime, Matter is also providing other platforms — such as Aqara, Homey, and Hubitat — the tools to expand and grow into more viable alternatives to big tech in the smart home. It’s going to be interesting to see where everything lands.
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Though Tim Cook is shedding his CEO title for the role of Apple’s executive chairman, it appears he’ll keep one of his most important duties: that of the company’s Trump whisperer.
“As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world,” Apple writes in a press release. Translation: he’s sticking around to deal with thorny political relationships — in particular the one with President Donald Trump.
Throughout his tenure, Cook has navigated Apple through tricky political terrain. He’s had to balance the company’s massive business interest in China with US policymakers’ concerns, and he’s worked to appease Trump for favorable regulatory decisions, without alienating too many Apple employees and customers in the process.
Cook has navigated Apple through tricky political terrain
The task of wooing Trump has repeatedly placed Cook in embarrassing situations: Cook showed the president around a factory in Texas in 2019, where Trump wrongly boasted that because of his policies, Apple was building a new manufacturing plant in the US. Last year, he presented Trump with a symbolic gift of “Made in the USA” glass from Apple supplier Corning set in 24-karat gold.
Recently, Cook took criticism from Trump critics for attending a movie night at the White House, for a screening of the documentary Melania, the same day that Alex Pretti was killed by federal agents on the streets of Minneapolis during a protest against Immigration and Customs Enforcement. Cook later vaguely referred to the “events in Minneapolis,” and referenced a “good conversation with the president.”
As Apple’s senior vice president of hardware engineering John Ternus takes over as CEO, the company will need to overcome significant policy challenges, including global efforts to regulate AI, and a push for app stores to verify user ages. Lucky for Ternus, Cook will still be there to take on that job.
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Just about every day, we receive emails from readers who have encountered new scams. Many involve cryptocurrency. The pattern keeps repeating. Someone receives a message that feels urgent, emotional or exciting. The person on the other end sounds confident and persuasive. Before long, the victim is being asked to send money through cryptocurrency. Once the money is sent, it often disappears forever.
Cryptocurrency appeals to scammers for a simple reason. Transactions move quickly, often cross international borders and usually cannot be reversed once completed. That combination makes crypto payments especially attractive to criminals.
Kate recently wrote to us with a great question.
“Could you do an article that illustrates the scripts used by scammers to lure people to send money using cryptocurrency. Those scripts must be very convincing to get so many reasonably intelligent people to send money. Maybe five or six examples of the scripts, so people, especially seniors, will know what to watch out for.”
Kate is absolutely right. These scripts are convincing because scammers practice them constantly. They use psychology, urgency and emotion to push people toward quick decisions.
FAKE GOOGLE GEMINI AI PUSHES ‘GOOGLE COIN’ CRYPTO SCAM
Crypto scammers use polished scripts built on urgency, trust and emotion to pressure victims into sending irreversible payments. (gpointstudio/Getty Images)
Let’s break down some of the most common crypto scam scripts, so you know what they sound like before they reach your inbox or phone.
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The investment opportunity script
This script often begins with a friendly introduction through social media, email or even a text message.
Example script:
“Hi, I work with a private investment group that trades cryptocurrency. We’ve helped many people earn steady returns. If you invest $500 today, you could earn $5,000 within weeks. I can show you proof of other investors’ success.”
The scammer may send fake screenshots of profits. Some will even allow a small withdrawal early on to build trust. Eventually, they push the victim to send larger deposits. Once the larger transfer is sent, the account suddenly stops responding.
The romance crypto script
This scam often starts with a simple message on a dating app, Facebook or Instagram. The first contact is friendly and low-pressure.
Example initial script:
“Hi, insert name here, I hope you don’t mind me saying hello. Your profile caught my attention, and you seem like a very kind person. How has your day been?”
After a few days of conversation, the scammer begins sharing details about their life. They often claim to work overseas as an engineer, doctor or business owner. Eventually, they mention cryptocurrency trading as something they do on the side.
Later message in the script:
“I have been doing some short-term crypto trading after work. It has helped me save a lot faster. If you are interested, I can show you the platform I use. It is very easy to start with a small amount.”
From there, the scammer guides the victim to a fake trading site or asks them to transfer cryptocurrency to a wallet they control. At first, the account may show fake profits. The victim believes the investment is working and sends more money. Eventually, the victim cannot withdraw any money.
MALICIOUS MAC EXTENSIONS STEAL CRYPTO WALLETS AND PASSWORDS
From romance schemes to fake government threats, scammers often follow repeatable crypto scripts designed to sound convincing. Knowing the pattern can help you stop the fraud early. (Nhac NGUYEN / AFP via Getty Images)
The government impersonation script
Scammers often pretend to represent government agencies or law enforcement.
Example script:
“This is an urgent notice regarding your tax account. Your Social Security number has been linked to suspicious activity. To prevent legal action, you must verify your identity and pay the outstanding balance today using cryptocurrency.”
Government agencies do not demand payment through cryptocurrency. The goal is to scare you into acting quickly without checking the facts.
The tech support emergency script
This scam often begins with a pop-up warning or an unexpected phone call.
Example script:
“Your computer has been compromised by hackers. Your bank information may be at risk. To secure your system, we need you to transfer funds temporarily into a protected cryptocurrency wallet.“
The scammer claims the funds will be returned once the system is secure. In reality, the transfer moves the money directly to the criminal.
The crypto giveaway script
This scam frequently appears on social media or video platforms.
Example script:
“We are celebrating a new crypto launch. Send 0.1 Bitcoin to this wallet, and we will immediately send back double the amount.”
The message may appear to come from a well-known company or public figure. The wallet address belongs to the scammer. Anyone who sends funds receives nothing in return.
The fake recovery service script
This scam targets people who have already lost money.
Example script:
“We specialize in recovering stolen cryptocurrency. Our investigators located the wallet that received your funds. To begin the recovery process, we require a small crypto payment to unlock the legal tracing tools.”
The victim believes they are hiring professionals to recover their money. Instead, they are being scammed again.
Why these scripts work so well
These scams succeed because they exploit human behavior. First, they create urgency. Victims feel pressured to act quickly.
Second, they create trust. The scammer may sound friendly or sympathetic.
Third, they promise rewards. Investment scams offer profits that feel life-changing.
Finally, cryptocurrency adds confusion. Many people are still learning how it works. Criminals take advantage of that uncertainty.
Understanding these scripts is the first step to protecting yourself. Once you recognize the patterns scammers use, it becomes much easier to stop the conversation before money is involved.
How to protect yourself from crypto scams
Crypto scammers rely on urgency, trust and confusion to pressure victims into sending money. These practical steps can help you recognize warning signs and avoid costly mistakes.
1 CLICK COST A FATHER $4 MILLION IN BITCOIN TO VISHING SCAMMERS
Criminals favor cryptocurrency because transactions move fast, cross borders easily and usually cannot be reversed. That makes crypto a powerful tool for scammers. (Mario Tama/Getty Images)
1) Slow down when money is involved
Scammers depend on urgency to push victims into fast decisions. If someone pressures you to send money immediately, treat it as a warning sign. Pause the conversation and verify the situation independently. Contact the company, agency or person through a known phone number or official website. Taking even a few minutes to step back can stop a scam before money leaves your account.
2) Never send cryptocurrency to someone you do not know
Cryptocurrency transactions work very differently from credit cards or bank transfers. Once funds are sent, they usually cannot be reversed. Scammers prefer crypto because it moves quickly and often crosses international borders. If someone asks for payment through Bitcoin, Ethereum or another digital currency, assume the request is suspicious until proven otherwise.
3) Verify investment opportunities independently
Many crypto scams promise fast profits or guaranteed returns. Legitimate investments never guarantee profits. Before investing, search the company name, website and contact information online. Look for warnings from regulators or consumer protection agencies. If you cannot find reliable information about the company, that is a major red flag.
4) Use strong antivirus software on your devices
Scammers frequently use phishing links, fake websites and malicious downloads to trick victims. Strong antivirus software can help detect these threats before they cause damage. Strong antivirus software can warn you about suspicious websites, block malicious downloads and help stop phishing attempts that try to steal your financial information. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at Cyberguy.com.
5) Reduce the personal information scammers can find online
Scammers often research their targets before sending messages. They may gather details from public records, social media or data broker websites. Limiting the amount of personal information available online can make it harder for criminals to craft convincing messages. Removing your data from people search sites with a data removal service can reduce the chances of becoming a target. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.
6) Be cautious with online relationships
Romance scams often begin with friendly messages on dating apps or social media. Over time, the scammer builds trust and eventually introduces a crypto investment opportunity. If someone you have never met begins discussing cryptocurrency investments or asks you to move money, take a step back. Real relationships do not require financial transfers to strangers.
7) Never trust screenshots or profit dashboards
Crypto scammers often show screenshots of trading accounts that appear to generate large profits. These images are easy to fake or are displayed on fraudulent websites controlled by the scammer. Even if a platform shows profits, it does not mean the money exists. If you cannot withdraw funds easily through a verified exchange, the investment may be fake.
8) Watch for requests to move conversations off the platform
Many scams begin on social media, dating apps or messaging platforms. After the first contact, scammers often ask victims to continue the conversation on WhatsApp, Telegram or another private messaging app. Moving the conversation helps them avoid detection by the original platform. If someone quickly asks you to switch apps, treat it as a warning sign.
9) Talk to someone you trust before sending money
Scammers often isolate their victims and discourage them from discussing the situation with friends or family. Before sending cryptocurrency or making a large investment, pause and talk to someone you trust. A second opinion can often spot warning signs that are easy to miss when emotions are involved.
What to do if you already sent cryptocurrency to a scammer
If you believe you sent cryptocurrency to a scammer, act quickly. Contact the exchange or platform you used to send the funds and report the transaction immediately. Some exchanges may be able to flag the receiving wallet and help investigators track suspicious activity.
You should also report the scam to the FTC at reportfraud.ftc.gov and notify your local law enforcement agency. If the scam began on a social media site, dating app or messaging platform, report the account there as well so it can be investigated and removed.
While recovering funds can be difficult, reporting the incident can help authorities identify larger fraud networks and potentially prevent others from becoming victims.
Kurt’s key takeaways
Cryptocurrency scams continue to grow because the scripts are polished and carefully tested. The criminals behind them understand human psychology. They know when to apply pressure, when to build trust and when to promise rewards. Recognizing these patterns is one of the most powerful ways to stop them. When you know the script, the scam becomes much easier to spot.
Have you ever received a message that tried to convince you to send cryptocurrency, and did the script almost sound believable? Let us know by writing to us at Cyberguy.com.
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- For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com – trusted by millions who watch CyberGuy on TV daily.
- Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.
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As if there weren’t already enough devices listening in on everything being said in your home, Prego, the pasta and pizza sauce brand, is releasing a device designed to record everything said around the dinner table for posterity. The Connection Keeper, which looks like an oversized pasta jar lid, was created in collaboration with StoryCorps, the nonprofit organization focused on preserving the stories of Americans in a collection housed at the Library of Congress’ American Folklife Center. There’s no AI, Wi-Fi, or Bluetooth, but you can optionally upload recordings to StoryCorps’ website to make them easier to share with family.
Prego says the goal of the device is to encourage families to make memories through conversation during dinner instead of staring at their phones — but only for a small number of families. The company is only planning to make less than 100 of them. The Connection Keeper will be available for purchase online starting on April 27th for $20 as part of a bundle that includes the device, a jar of Prego sauce, spaghetti noodles, and a deck of cards featuring conversation prompts and ideas.
Using the device is as easy as plopping the Connection Keeper down in the middle of everyone at the table and pressing one button to start recording. Using a pair of microphones, it captures CD-quality audio to a 16GB microSD card for up to eight hours when fully charged.
When dinner’s over, the recordings can be transferred to a computer over USB-C and then uploaded to a dedicated microsite created by StoryCorps where they’re preserved and accessible only by the uploader, unless they choose to share them with other StoryCorps users or the general public. You even have the option to archive them within the Library of Congress, which makes them public automatically, so hopefully your family talks about more than just stealing brainrots.
The recordings can be accessed on a smartphone through the StoryCorps app, but Prego intentionally left phones out of the rest of the process to discourage their use at the table. It’s also why the Connection Keeper lacks a screen. The goal was to minimize interactions with the device so family members instead focused on talking with each other.
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