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Technology
The dangerous intersection of people search sites and scams
It’s no secret cybercriminals thrive on personal information to pull off scams, commit bank fraud and engage in identity theft. But did you know that a lot of the information they need is readily available on people search sites? It might surprise you to learn that these companies gather and sell your personal data — everything from your contact details to information about your family — often without you even realizing it.
What’s more, this data can become even more vulnerable to breaches simply by being stored on these sites. For instance, I recently discussed an alarming incident where 2.7 billion records were stolen from a background search site called National Public Data and then shared for free on a cybercrime forum.
Having your personal information floating around on these people search sites and data broker databases significantly increases your risk of falling victim to scams. But don’t worry. I’ll dive into the details of how this happens and, more importantly, what you can do to protect yourself and stop it.
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Illustration of a cybercriminal at work (Kurt “CyberGuy” Knutsson)
Cybercriminals exploit people search sites for personal data
People search sites like Whitepages, Spokeo and BeenVerified are designed to help users find and connect with others, but they’ve become a goldmine for cybercriminals. Despite warnings against using the data for stalking, harassment or harm, these sites offer a wealth of information that can be exploited by malicious actors.
Scammers can access a wide range of personal details, including addresses, phone numbers, email addresses, birthdates, family information, employment history and even religious beliefs or political affiliations. They can also find property records, court and police records and information about hobbies and interests.
This comprehensive data allows cybercriminals to build detailed profiles of potential victims, making it easier to craft convincing scams or carry out identity theft. The abundance of personal information available through these sites poses a significant risk to individuals’ privacy and security.
A woman is upset about her personal information being online. (Kurt “CyberGuy” Knutsson)
3 ways scammers use people search sites
Let’s talk about how scammers are using people search sites to find their next victims. It’s pretty alarming, but understanding how this works can help us stay one step ahead.
1. Finding victims
Cybercriminals can easily browse people search sites to dig up information about random individuals. They can look up names and uncover a treasure trove of details — like email addresses, phone numbers and other contact info. This is where things start to get a bit dicey.
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2. Profiling victims
Once they have access to this information, scammers can create detailed profiles of their targets. They might find out about someone’s job history, whether they have kids or even if they’re single and looking for love. They can also determine if someone is elderly, which can make them more susceptible to confusing tech jargon. Research indicates that a staggering 60% of cybercrimes against seniors — who are particularly vulnerable — are at least partly fueled by the personal information available online, often through data brokers and people search sites.
3. Putting the plan into action
With all this information in hand, scammers can launch targeted phishing attacks to trick victims into revealing sensitive information. They can create scams designed to steal money or even commit identity theft. There are countless stories of individuals falling prey to these scams and losing their identities.
In many cases, the scammers likely sourced their information from people search sites. In some shocking instances, certain data brokers — like Epsilon, Macromark and KBM — have been caught red-handed selling personal information directly to scammers, giving them the tools they need to exploit vulnerable individuals.
A person using a people search site on their laptop. (Kurt “CyberGuy” Knutsson)
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4 ways to keep your personal information off people search sites (and away from scammers)
With the threat data aggregators like people search sites pose, it’s definitely a good idea to keep your information off their databases. While it won’t put a definitive stop to scammers, it will make it harder for them to find the information necessary to target you. It will also limit the number of places your data can be found online, thereby reducing the chances of it ending up in a data breach. That said, removing your information from people’s search sites can be easier said than done. It’s not impossible, though. Here’s what to do.
1. Track down and opt out from people search sites that sell your data
The first and most obvious step is to track down people search sites that sell your personal information and make them remove it. Fair warning: This requires a time commitment and ongoing maintenance.
You’ll first have to look up your own name, phone number, email address or home address on any popular search engine. You’ll likely see a bunch of people search sites in the search results. From there, you go through the results pages, visit each website that shows up and send individual opt-out requests to each one.
Since they refresh their databases often, most people search sites will add your personal information again after some time, though. So if you want to keep your data offline, you’ll have to check back every few months and remove it again.
If you have a few bucks to spare, I recommend using an automated personal information removal service. These services remove your data from people search sites and tons of other data broker types. Check out my top picks for data removal services here.
2. Limit the number of online tools and services you use
You should also exercise some good digital hygiene practices. Like being more discerning about the online tools and services you use. Many of them actually harvest your personal information and sell it to third parties, including people search sites and data brokers.
Even something as seemingly benign and widely used as extensions can be leaking your data online. A study conducted by researchers over at Incogni revealed 44% of Chrome extensions collect your personally identifiable information (PII). Even if they don’t sell it, this increases the risk of data breaches and malicious activity if the extension goes rogue.
You should reevaluate the apps, extensions and online accounts you use. Remove anything you don’t really need. For those that you do need, check the privacy policies for their data collection and sharing practices. You can always find more privacy-conscious alternatives.
3. Use throwaway emails and burner numbers wherever possible
Living in the digital age, I know it’s not really possible to go without any online tools. To sign up for most, you need to share at least an email or phone number. Unfortunately, those details are often shared with third parties, end up with people search sites and data brokers, circulate the web and ultimately result in increased spam and malicious attacks.
It’s a lot safer to use burner numbers and masked or throwaway accounts. This allows you to sign up, receive communication and maintain control of your online accounts while keeping all of the associated data and activity from being linked to your real identity.
4. Use private browsers and search engines
Browsers and search engines are another big source of data. Most of them track and share at least some of your online activity. Thankfully, there are plenty of browsers and search engines designed with privacy in mind.
I’ve previously recommended a few privacy-conscious search engine alternatives. They come with their own benefits and drawbacks but they all keep your search history private. The same goes for the browser itself.
Kurt’s key takeaways
It’s clear that while people search sites can be useful for reconnecting with friends or finding information, they also pose significant risks to our privacy and security. By taking proactive steps to protect our personal data, we can make it much harder for cybercriminals to exploit our information.
In your opinion, what should be the responsibility of companies that collect and sell personal data regarding user privacy? Let us know by writing us at Cyberguy.com/Contact
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Microsoft closed out Summer Game Fest with a bang. The company’s annual June showcase was packed with crowd-pleasers: Halo, Gears of War, Fable, a translucent Xbox, and even some pleasant surprises like new Persona and Crazy Taxi games. It was the kind of event that harkened back to the boisterous days of E3, when the industry was in a healthier place and game reveals were cultural events.
Just three days after the showcase, new Xbox CEO Asha Sharma warned of a “reset” at Microsoft’s gaming division, which would require “making hard choices.” The weeks that followed were filled with reports of impending layoffs, studio closures, and game cancellations. Ninja Theory is reportedly one of the studios on the chopping block, despite having just revealed a new game at SGF. If all this comes to pass, Xbox will be a shell of its former self.
After muscling its way into the console space nearly 25 years ago, Microsoft’s gaming division is at its lowest point ever. And the fallout from some disastrous decisions is going to get very ugly in the coming weeks and months.
It wasn’t always this way. With the arrival of the original Xbox in 2001, Microsoft seemed poised to be a viable contender in the space, with all of its resources helping it play catch-up with the likes of Sony and Nintendo. Major exclusives like Halo and a prescient foray into online play through Xbox Live helped to solidify this position for a time. But Microsoft flubbed the launch of the Xbox One in 2013 with an ill-fated push into non-gaming features like TV, and the brand has never really recovered. With the oft-confusing Xbox Series X / S generation, the company only fell further behind.
There are many reasons for this, but arguably the most damning was Microsoft’s extremely expensive push into subscription services. On paper it made some sense: Streaming services like Netflix were upending the film and TV landscape, so maybe the same could happen for gaming. Microsoft made some absolutely gigantic bets on this unproven future, spending billions of dollars to acquire studios and publishers in an attempt to build out a large library of content for Game Pass that would lure subscribers.
And while Game Pass proved popular initially, it ultimately plateaued, which meant that Microsoft spent all of that money on a business that didn’t grow anywhere near as large as it expected. (The service currently has around 30 million subscribers, while Microsoft had hoped to hit 100 million by 2030.) This misguided play also coincided with the “This is an Xbox” marketing campaign, which suggested that Xbox wasn’t a single console but rather a suite of Game Pass-capable devices, leading to even more confusion around the brand.
Just how bad are things? As Sharma and Xbox’s chief content officer Matt Booty wrote in the “reset” memo, “Excluding Activision Blizzard King, over the past five years, we have spent over $20 billion on ongoing investments in our content, platform, and hardware subsidy, but our annual revenue has declined nearly half a billion during that time. Going forward, this cannot continue.” The Activision deal, meanwhile, cost $68.7 billion. The company spent all of that money just to make it even less clear what an Xbox is.
This past February, there was a major shake-up at the Xbox division. Former boss Phil Spencer, who oversaw the brand through the Game Pass push and its many costly acquisitions, retired, while former president and COO Sarah Bond left the company. Despite some uncertainty around her lack of experience in the world of gaming — her prior role at Microsoft was head of the CoreAI division — Sharma’s early days provided some cause for optimism. She appeared willing to listen to fans on things like backward compatibility and exclusives, scrapped the unpopular Microsoft Gaming branding in favor of just Xbox, and moved the brand away from controversial AI features. She also made some strange and superficial changes, like restyling Xbox as XBOX.
But it’s clear the issues at Xbox run much deeper than a simple name change can fix. Sharma inherited a business that spent colossal amounts of money and had little to show for it, and now the bill is coming due. What makes this especially tragic is the sheer pedigree of the game studios that are being impacted. My colleague Tom Warren reported that Microsoft was mulling over closing at least five studios, which includes the likes of Arkane — best known for the wildly influential Dishonored series — and Double Fine Productions, a beloved team behind cult hits like Psychonauts, and more recently Keeper and Kiln. That’s multiple teams filled with talented individuals responsible for some of the most notable games ever made. Now they’re being discarded because of poor decisions they had no part in.
But even amid this apocalyptic landscape, Xbox’s issues feel particularly existential. Its hardware and subscription businesses are both faltering, and now it’s decimating its game development teams as well. Tom reported that the impending layoffs are expected to start next week, and it’s not clear yet just how widespread they will be. Part of the uncertainty is that we don’t know exactly what will happen to these studios; some may be hit with layoffs, some may be closed entirely, and some may be spun off as independent entities.
Whatever happens, though, Xbox will look drastically different once it’s all over. And given the dire state of console gaming, these might not even be the last changes for Microsoft’s gaming division.
- Sharma has done a lot of work to clean up the messaging around Xbox, but plenty of confusion remains, particularly when it comes to the company’s console exclusivity strategy.
- At the same time the Xbox is struggling, a new player is entering the space, as Valve launches the console-like Steam Machine.
- As always, Nintendo largely operates in its own parallel universe that has allowed it to largely weather the current storm.
- Bloomberg’s Jason Schreier has done some excellent reporting on the turmoil at Xbox, and has also helpfully condensed everything into a video on his YouTube channel.
- Matthew Ball is Xbox’s new strategy officer, and in an interview with The Game Business he explained how the brand is thinking about the next console, currently codenamed “Project Helix.”
- Speaking of execs, Booty talked to Game Informer following the SGF showcase to try and explain Xbox’s ever-changing strategy around exclusives, saying that “We want there to be a reason to believe and a reason to buy Xbox.”
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Pudu Robotics has announced what it calls the first “full-scenario robot-serviced hotel.” The project will use robots across the entire guest experience, from reception and room service to cleaning, food preparation and guest support.
The hotel is set to open in 2027, with trial rooms and robot-powered services expected to begin in late 2026. Early guests will be able to try robot check-in and autonomous in-room delivery before the full launch.
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COULD THE NEXT CHINESE THREAT WALK INTO YOUR KITCHEN ON TWO BATTERY-POWERED LEGS?
Pudu Robotics says its robot-run hotel will use AI-powered machines across check-in, room service, cleaning and guest support. (Pudu Robotics)
Where the robot-run hotel will be located
The hotel will sit on West Artificial Island, a man-made island tied to the Shenzhen-Zhongshan Link in Guangdong Province. That cross-sea bridge and tunnel project is one of the Pearl River Delta’s biggest transportation projects.
The location feels fitting. Shenzhen already has a reputation as one of China’s major technology hubs. Room-service delivery robots are already common in hotels across many large Chinese cities.
However, this project goes much further. Instead of adding a few robots to assist hotel staff, Pudu wants to create a connected robot service system that can handle the entire guest experience.
What robots will do inside the hotel
The planned hotel will include 44 high-end rooms, a restaurant, a gym and other guest spaces. Robots will take on roles across the property, including reception, room service, cleaning, food preparation and guest support.
That means you could check in with a robot, have luggage delivered by a robot and order drinks from your phone without calling the front desk. Then, cleaning robots would handle waste detection and room upkeep using AI.
Pudu says its robots will work from one shared intelligence framework. In other words, different machines will handle different jobs while staying connected through the same software system.
The robot staff behind the scenes
Pudu’s FlashBot will run an intelligent vending system, allowing guests to order drink deliveries by smartphone. The PUDU T300 will move luggage from the lobby to rooms.
Meanwhile, the PUDU CC1 Pro and PUDU MT1 cleaning robots will handle cleaning tasks using AI waste-detection technology.
At the Shenzhen launch event, BellaBot Pro served coffee while KettyBot Pro delivered refreshments and snacks. That kind of robotic service may still surprise many travelers. In Shenzhen, though, it already fits into a broader tech culture where robot baristas and drone food delivery are becoming more visible.
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Guests will be able to try robot check-in and autonomous in-room delivery during the hotel’s first public trial in late 2026. (Pudu Robotics)
How AI will run the hotel experience
The hotel will rely on PuduFM 1.0, the company’s embodied intelligence foundation model. It will also use PuduAgent to manage intelligent operations across the hotel.
“This partnership represents an important step toward large-scale deployment of embodied intelligence in premium hospitality environments,” said Cong Guo, co-founder and CTO of Pudu Robotics.
He also said the project gives the company a chance to explore new service models where AI and robotics work together to deliver connected service experiences.
That may sound ambitious, yet the rollout will be gradual. The first public trial is expected in late 2026. A broader hotel opening is planned for 2027.
Why China is moving fast with robot hospitality
China has already embraced service robots in hotels, restaurants, airports and public spaces. The robot-run hotel takes that trend into a more advanced phase.
Shenzhen Culture & Tourism Industry Development will work with Pudu Robotics to turn West Artificial Island into a robotics and technology destination. The hotel is only one part of that larger plan.
Over the next four years, the island is expected to add more robotics across tourism and hospitality. That could turn the area into a testing ground for how travelers react when robots handle nearly every service touchpoint.
The hotel is planned as a connected robot service system where different machines handle luggage, deliveries, cleaning and hospitality tasks. (Pudu Robotics)
What this means for you
If this hotel works well, it could change what you expect from travel in the future. Faster check-in, automated deliveries and round-the-clock service may sound convenient, especially when you arrive late or need something quickly.
However, there is another side to this. A robot-run hotel also raises questions about jobs, privacy, safety and what kind of hospitality guests actually want.
Some travelers may love the speed and efficiency. Others may miss the warmth of a person who can read the room, handle a strange request or help when something goes wrong.
That is where this project becomes important. It may show whether people are ready for hotels where AI handles the stay from start to finish.
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Your phone holds your email, passwords, photos, banking apps and personal data. In this free CyberGuy Live replay, Kurt the CyberGuy walks you step by step through simple phone security fixes you can do at your own pace. You’ll learn how to improve your privacy settings, spot the latest phone scams, use trusted security tools and walk away with a simple checklist to stay protected. Watch the replay and get our checklist here: CyberGuyLive.com
Kurt’s key takeaways
China’s first robot-run hotel feels like a major test of how far hospitality automation can go. We have already seen delivery robots roll through hotel hallways. Yet this project puts robots at the center of the entire stay. The convenience could be impressive. You could check in, order drinks, receive luggage and get room support without waiting on a busy front desk. For travelers who value speed, that may feel like a win. Still, hospitality has always been about more than efficiency. A great hotel stay often comes from small human moments. A kind greeting, a helpful suggestion or a quick fix when something goes sideways can make a trip feel easier.
If a robot-run hotel can give you faster service, would you miss the human touch or happily skip the front desk altogether? Let us know by writing to us at CyberGuy.com.
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Copyright 2026 CyberGuy.com. All rights reserved.
The Swift Observatory was launched in 2004, but recent solar storms have pushed its orbit lower, and it’s in danger of burning up in Earth’s atmosphere as soon as this year. To try and stave off its demise, NASA has enlisted Katalyst Space Technologies. The company’s Link spacecraft launched Friday with the goal of intercepting Swift, which has no propulsion system, and boosting its orbit back to its original position. Right now, Swift is circling at an altitude of 224 miles, and Link is aiming to raise that by about 150 miles.
Using a three-armed spacecraft to lift a satellite 150 miles higher into orbit is challenging enough, but the speed with which Katalyst pulled the mission together makes it even more impressive. NASA required the company to rush the job because Swift would be too low to save by October. $30 million and nine months later, help is on the way for the $500 million Swift.
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