Technology
The dangerous intersection of people search sites and scams
It’s no secret cybercriminals thrive on personal information to pull off scams, commit bank fraud and engage in identity theft. But did you know that a lot of the information they need is readily available on people search sites? It might surprise you to learn that these companies gather and sell your personal data — everything from your contact details to information about your family — often without you even realizing it.
What’s more, this data can become even more vulnerable to breaches simply by being stored on these sites. For instance, I recently discussed an alarming incident where 2.7 billion records were stolen from a background search site called National Public Data and then shared for free on a cybercrime forum.
Having your personal information floating around on these people search sites and data broker databases significantly increases your risk of falling victim to scams. But don’t worry. I’ll dive into the details of how this happens and, more importantly, what you can do to protect yourself and stop it.
GET SECURITY ALERTS, EXPERT TIPS – SIGN UP FOR KURT’S NEWSLETTER – THE CYBERGUY REPORT HERE
Illustration of a cybercriminal at work (Kurt “CyberGuy” Knutsson)
Cybercriminals exploit people search sites for personal data
People search sites like Whitepages, Spokeo and BeenVerified are designed to help users find and connect with others, but they’ve become a goldmine for cybercriminals. Despite warnings against using the data for stalking, harassment or harm, these sites offer a wealth of information that can be exploited by malicious actors.
Scammers can access a wide range of personal details, including addresses, phone numbers, email addresses, birthdates, family information, employment history and even religious beliefs or political affiliations. They can also find property records, court and police records and information about hobbies and interests.
This comprehensive data allows cybercriminals to build detailed profiles of potential victims, making it easier to craft convincing scams or carry out identity theft. The abundance of personal information available through these sites poses a significant risk to individuals’ privacy and security.
A woman is upset about her personal information being online. (Kurt “CyberGuy” Knutsson)
3 ways scammers use people search sites
Let’s talk about how scammers are using people search sites to find their next victims. It’s pretty alarming, but understanding how this works can help us stay one step ahead.
1. Finding victims
Cybercriminals can easily browse people search sites to dig up information about random individuals. They can look up names and uncover a treasure trove of details — like email addresses, phone numbers and other contact info. This is where things start to get a bit dicey.
WHAT IS ARTIFICIAL INTELLIGENCE (AI)?
2. Profiling victims
Once they have access to this information, scammers can create detailed profiles of their targets. They might find out about someone’s job history, whether they have kids or even if they’re single and looking for love. They can also determine if someone is elderly, which can make them more susceptible to confusing tech jargon. Research indicates that a staggering 60% of cybercrimes against seniors — who are particularly vulnerable — are at least partly fueled by the personal information available online, often through data brokers and people search sites.
3. Putting the plan into action
With all this information in hand, scammers can launch targeted phishing attacks to trick victims into revealing sensitive information. They can create scams designed to steal money or even commit identity theft. There are countless stories of individuals falling prey to these scams and losing their identities.
In many cases, the scammers likely sourced their information from people search sites. In some shocking instances, certain data brokers — like Epsilon, Macromark and KBM — have been caught red-handed selling personal information directly to scammers, giving them the tools they need to exploit vulnerable individuals.
A person using a people search site on their laptop. (Kurt “CyberGuy” Knutsson)
MOST TARGETED CITIES FOR TRAVEL BOOKING SCAMS
4 ways to keep your personal information off people search sites (and away from scammers)
With the threat data aggregators like people search sites pose, it’s definitely a good idea to keep your information off their databases. While it won’t put a definitive stop to scammers, it will make it harder for them to find the information necessary to target you. It will also limit the number of places your data can be found online, thereby reducing the chances of it ending up in a data breach. That said, removing your information from people’s search sites can be easier said than done. It’s not impossible, though. Here’s what to do.
1. Track down and opt out from people search sites that sell your data
The first and most obvious step is to track down people search sites that sell your personal information and make them remove it. Fair warning: This requires a time commitment and ongoing maintenance.
You’ll first have to look up your own name, phone number, email address or home address on any popular search engine. You’ll likely see a bunch of people search sites in the search results. From there, you go through the results pages, visit each website that shows up and send individual opt-out requests to each one.
Since they refresh their databases often, most people search sites will add your personal information again after some time, though. So if you want to keep your data offline, you’ll have to check back every few months and remove it again.
If you have a few bucks to spare, I recommend using an automated personal information removal service. These services remove your data from people search sites and tons of other data broker types. Check out my top picks for data removal services here.
2. Limit the number of online tools and services you use
You should also exercise some good digital hygiene practices. Like being more discerning about the online tools and services you use. Many of them actually harvest your personal information and sell it to third parties, including people search sites and data brokers.
Even something as seemingly benign and widely used as extensions can be leaking your data online. A study conducted by researchers over at Incogni revealed 44% of Chrome extensions collect your personally identifiable information (PII). Even if they don’t sell it, this increases the risk of data breaches and malicious activity if the extension goes rogue.
You should reevaluate the apps, extensions and online accounts you use. Remove anything you don’t really need. For those that you do need, check the privacy policies for their data collection and sharing practices. You can always find more privacy-conscious alternatives.
3. Use throwaway emails and burner numbers wherever possible
Living in the digital age, I know it’s not really possible to go without any online tools. To sign up for most, you need to share at least an email or phone number. Unfortunately, those details are often shared with third parties, end up with people search sites and data brokers, circulate the web and ultimately result in increased spam and malicious attacks.
It’s a lot safer to use burner numbers and masked or throwaway accounts. This allows you to sign up, receive communication and maintain control of your online accounts while keeping all of the associated data and activity from being linked to your real identity.
4. Use private browsers and search engines
Browsers and search engines are another big source of data. Most of them track and share at least some of your online activity. Thankfully, there are plenty of browsers and search engines designed with privacy in mind.
I’ve previously recommended a few privacy-conscious search engine alternatives. They come with their own benefits and drawbacks but they all keep your search history private. The same goes for the browser itself.
Kurt’s key takeaways
It’s clear that while people search sites can be useful for reconnecting with friends or finding information, they also pose significant risks to our privacy and security. By taking proactive steps to protect our personal data, we can make it much harder for cybercriminals to exploit our information.
In your opinion, what should be the responsibility of companies that collect and sell personal data regarding user privacy? Let us know by writing us at Cyberguy.com/Contact
For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter
Ask Kurt a question or let us know what stories you’d like us to cover
Follow Kurt on his social channels
Answers to the most asked CyberGuy questions:
New from Kurt:
Copyright 2024 CyberGuy.com. All rights reserved.
OpenAI announced yet another reorganization Friday, consolidating certain areas and making company president Greg Brockman the official lead of all things product.
In a memo viewed by The Verge, Brockman wrote that since OpenAI’s product strategy for this year is to go all-in on AI agents, the company is combining its products to “invest in a single agentic platform and to merge ChatGPT and Codex into one unified agentic experience for all.”
To do this, the company is making a suite of org chart changes, although it’s still operating under some of the same ones from last month. That’s when AGI boss Fidji Simo went on medical leave and OpenAI announced that Brockman would be in charge of product strategy and CSO Jason Kwon, CFO Sarah Friar, and CRO Denise Dresser would take control of business operations.
It’s all part of OpenAI’s recent strategic shift to focus on key revenue drivers like coding and enterprise and stop pouring resources into “side quests” ahead of its potential IPO later this year and amid investor pressure to turn a profit.
In Simo’s continued absence, Brockman’s role leading product strategy is now official, as well as the company’s “scaling” arm. Under Brockman will be four different pillars. The first is core product and platform, led by Thibault Sottiaux, who has been OpenAI’s engineering lead for Codex, and the second is critical enterprise industries, led by ChatGPT head Nick Turley. Third is the consumer pillar, such as health, commerce, and personal finance, which will be led by Ashley Alexander, who has been its healthcare products VP. The fourth pillar — core infrastructure, ads, data science, and growth — will be led by Vijaye Raji, who has been OpenAI’s CTO of applications.
Brockman wrote in the memo that OpenAI’s goal is now to “bring agents to ChatGPT scale, in order to give individuals and organizations significantly more value and utility from our products.”
NEWYou can now listen to Fox News articles!
You’re going about your day when your phone buzzes. A text hits your phone. It looks official. It sounds urgent. And suddenly, you are being told you owe money for a traffic violation. That is exactly what Todd from Texas experienced. He emailed us and said:
“I received this text message today. It was so baffling because I haven’t lived in California for nearly a decade. I didn’t click on anything or respond. How can I tell if this is for real or if this is a scam?”
If you’ve gotten a message like this, you are not alone. This type of scam is spreading fast, and it is designed to pressure you into acting before you think. Let’s break down what is really going on.
Sign up for my FREE CyberGuy Report
- Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox.
- For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com – trusted by millions who watch CyberGuy on TV daily.
- Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.
FAKE AGENT PHONE SCAMS ARE SPREADING FAST ACROSS THE US
This message may look official, but several red flags show it is likely a scam designed to pressure you into paying quickly. (Kurt “CyberGuy” Knutsson)
What the traffic ticket scam text looks like
At first, the message seems convincing. It claims to be a “final reminder” from the California DMV, and it warns of penalties like license suspension and added fees. It even includes a link that appears somewhat official. However, once you slow down and take a closer look, the red flags quickly start to pile up.
The biggest red flags in this message
Here are the key warning signs to watch for in messages like this.
9 WAYS SCAMMERS CAN USE YOUR PHONE NUMBER TO TRY TO TRICK YOU
1) The phone number makes no sense
The message comes from a number with a +63 country code. That is the Philippines, not California. Government agencies in the U.S. do not send official legal notices from international numbers. That alone is a major warning sign.
2) No name, just “Dear Driver”
Legitimate notices from a DMV or court almost always include your full name or at least some identifying information. “Dear Driver” is vague on purpose. It allows scammers to send the same message to thousands of people.
3) The link isn’t a real DMV website
The message includes this link:
ca.mnvtl.life/dmv
That isn’t a government domain. Official DMV websites in California use “.ca.gov” or similar trusted domains. Scammers often create lookalike links to trick you into clicking.
4) Urgency and threats
The message pushes you to act quickly with a deadline. It lists consequences like license suspension and extra charges. Scammers rely on fear. When you feel rushed, you are more likely to click without thinking.
FBI WARNS OF DANGEROUS NEW ‘SMISHING’ SCAM TARGETING YOUR PHONE
5) Asking you to reply to proceed
The text says to reply with “Y” to get instructions. That is another trap. Responding confirms your number is active, which can lead to more scam messages.
6) Generic language and odd phrasing
Parts of the message feel slightly off. The tone is formal but not quite right. That subtle awkwardness is common in scam messages sent to large groups of people.
7) Overloaded threats designed to scare you
The message piles on consequences like license suspension, added fees, court action and even credit damage. In this case, it even mentions a license suspension and a $160 late payment charge. That combination is meant to overwhelm you and push you to act fast. Real agencies usually provide clear, specific notices, not a long list of escalating threats in a single text.
INSIDE A SCAMMER’S DAY AND HOW THEY TARGET YOU
Scam texts like this often arrive out of nowhere and try to create urgency before you have time to question them. (Kurt “CyberGuy” Knutsson)
What this means for you
Even if you have never driven in California, you could still receive this message. Scammers cast a wide net and hope someone takes the bait. If you click the link, you could be taken to a fake payment page. That page may ask for your credit card details, personal information or login credentials. In some cases, it can also install malware on your device or redirect you to credential-stealing pages. This isn’t about a ticket. It is about getting your data. State DMVs typically do not send final legal notices or payment demands by text message.
Why these scams keep working
These messages work because they tap into something most people fear. Legal trouble, fines and losing driving privileges. They also look just real enough to pass a quick glance. That is all scammers need. As more services move online, these scams will continue to evolve.
Unlike typical DMV scams, this message impersonates a court and escalates the threats to make the situation feel more serious (Kurt “CyberGuy” Knutsson)
Ways to stay safe from traffic ticket text scams
Start with a simple rule. Never trust a payment request that shows up out of nowhere. Here are practical steps you can take:
1) Do not click the link
If you are unsure, do not tap anything in the message. That includes links and reply options.
2) Use strong antivirus software
If you accidentally click a link, strong antivirus software can help detect malware and protect your data. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com
3) Verify directly with the DMV
Go to your state’s official DMV website by typing it yourself into your browser. Do not use the link in the text.
4) Check the sender carefully
Look at the phone number. International numbers or random strings are a clear warning sign.
5) Ignore generic greetings
Real notices will usually include your name or case details. Vague language is a red flag.
6) Consider a data removal service
Scammers often get your number from data broker sites. Removing your personal info from those databases with a data removal service can reduce these messages. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com
7) Block and report the number
On your phone, block the sender and report it as spam. This helps reduce future attempts.
8) Turn on spam filtering
Enable spam filtering on your phone or through your carrier to catch more of these messages before they reach you.
Kurt’s key takeaways
Todd did the right thing. He paused, questioned the message and did not click. That one decision likely saved him from handing over personal information. When it comes to messages like this, skepticism is your best defense. If something feels off, trust that instinct.
Should phone carriers and tech companies be doing more to block scams like this before you ever see them? Let us know by writing to us at Cyberguy.com
CLICK HERE TO DOWNLOAD THE FOX NEWS APP
Sign up for my FREE CyberGuy Report
- Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox.
- For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com – trusted by millions who watch CyberGuy on TV daily.
- Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.
Copyright 2026 CyberGuy.com. All rights reserved.
Honda revealed prototypes of two new hybrid models, an Accord sedan and the Acura RDX SUV, during its annual business briefing this week, built on a platform that it says will begin launching next year. The RDX was announced earlier this year as Honda’s first SUV to feature the next-gen version of its two-motor hybrid system.
In March, Honda announced it would take a writedown of up to 2.5 trillion yen ($15.7 billion) on its EV investments. Now Honda says its EV-related losses will be “resolved” by 2029, and that it will reevaluate its EV plans in 2030.
-
Kentucky2 minutes agoKentucky Newsmakers 5/17: Congressional candidate Erin Petrey; Visit Lex President Mary Quinn Ramer
-
Louisiana8 minutes agoLive Results: Louisiana midterm state and congressional primaries
-
Maine14 minutes agoMaineHealth Maine Medical conference highlights trauma care challenges
-
Maryland20 minutes agoMargie’s Intention Repeats Maryland Magic in DuPont
-
Michigan26 minutes agoPolice release 911 calls and video connected to fatal shooting of Michigan State student
-
Massachusetts32 minutes agoPublic asked to attend funeral services for Massachusetts World War II veteran with no known family
-
Minnesota38 minutes agoMinnesota honors 314 fallen officers in solemn St. Paul ceremony
-
Missouri50 minutes agoCrews safely remove individual from house fire Friday in Kansas City, Missouri