Technology
Stop the insanity 2.0: ’90s icon Susan Powter’s tech comeback
’90s icon Susan Powter makes digital comeback
Susan Powter, famous in the 1990s for her wellness brand before she fell out of the spotlight, tells Kurt “CyberGuy” Knutsson’s Beyond Connected podcast how she is using digital platforms to power her comeback.
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There was a time when you could not turn on the TV without seeing Susan Powter. Platinum buzz cut. Barefoot. Fierce. Unfiltered. And that battle cry that still lives in pop culture: “Stop the Insanity!”
In the 1990s, Powter built a massive wellness brand by pushing back on diet culture and talking about real life. Then the spotlight went dark. The part most people missed was brutal: financial collapse, isolation and crushing hopelessness.
Powter says the years after fame were not a quick fall. They were a long grind. She describes driving for Uber Eats for nine years, working “eight to 10 hours every day, seven days a week, trying to make my $80 to $100 a day so I could pay my damn bills.” Then comes the twist that makes this story feel very 2026. Tech did not break her. Tech helped her rebuild.
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Susan Powter attends the “Stop the Insanity: Finding Susan Powter” NYC screening at Village East Cinema on November 21, 2025, in New York City. (Santiago Felipe/Getty Images)
How Susan Powter built her original wellness empire
When Susan Powter sat down with me in my Los Angeles studio for my Beyond Connected podcast, she began by rewinding the story to where it all started. Powter’s story begins far from Hollywood. She took me back to 1982 in Garland, Texas. She had two babies a year apart. After her divorce, she gained more than 130 pounds. She says she didn’t recognize herself physically. She felt financially doomed and emotionally overwhelmed.
Then she figured something out. “I would go to the grocery store, Piggly Wiggly. This is the truth,” she says. Other moms would stop her and tell her she looked great. Powter would answer, “No, no, you don’t understand. I figured out with modification you could be fit,” and she says, “a crowd would gather in the grocery store.”
That moment was not a marketing plan. It was a single mother talking to other women who were struggling too. That voice and that honesty turned into classes, then a studio, then a media machine. Powter never liked the labels people gave her. “They always used to call me a fitness guru. I’ve never used that term,” she says. Her version is simpler and more relatable: “I said, I’m just a housewife who figured it out and started talking to other housewives.”
But the business side got ugly. “It became a monster,” she says. “It started generating so much money, and then they started producing me out of me.”
Why Susan Powter lost her fortune and disappeared
This is where her story hits a nerve for anyone who has ever felt trapped in a system that profits from them. Powter describes management chaos, lawyers and huge legal bills. She says, “My last legal bill was $6.5 million.”
But the real breaking point came the day she decided to walk away. She was living in Beverly Hills when she says she discovered what was happening behind the scenes with unscrupulous management and bad-faith actors. She says that the very empire she built no longer felt like it belonged to her. As a result, her response was swift and absolute. “I sent one paragraph to everyone; Simon & Schuster, Time Warner, all management, literary agents. And I said, so-and-so no longer represents Susan Powter. Stop the Insanity. One paragraph.” That was it. She fired everyone. Then she left. “I moved to Seattle, and I started teaching classes in basements,” she says. “I left it all.”
She also pushes back on the tidy narrative people prefer about her downfall. “I did not go from Hollywood to Harbor Island, which is the welfare hotel that I lived in for far too long in Las Vegas. I didn’t go there in three years. That’s not what happened.”
Instead, she describes years of work, shifting family dynamics and what she calls “quiet poverty.” And she names the part people tend to skip because it makes them uncomfortable: what poverty does to your identity. “It’s soul-sucking, dehumanizing,” she says.
At one point, she recalls walking eight miles in brutal Las Vegas heat. “My dollar store flip-flops literally melted under my feet. It was 120 degrees.” She adds, “That’s when you feel dehumanized.”
During that period, she drew strength from the late Joan Rivers, who had faced her own trials. “She said to me, ‘You hang on, kid. This is a tough game,’” Powter recalls of meeting her earlier in her career. Years later, when her own world unraveled, Susan says she often asked herself, “What would Joan Rivers do?”
‘STOP THE INSANITY’ SUSAN POWTER EXPOSES TRUTH BEHIND FITNESS EMPIRE’S COLLAPSE AND LIFE DRIVING FOR UBER EATS
When 1990s fitness icon Susan Powter sat down in Kurt’s Los Angeles studio for getbeyondconnected.com, she opened up about the collapse few people saw coming. (Kurt “CyberGuy” Knutsson )
The moment tech went from a distraction to Susan Powter’s lifeline
Powter does not talk about technology like a cute productivity hack. She talks about it like survival. She used a phone, an app, digital platforms and a decision to use the same tools many of us blame for distraction as a way to climb back. Powter says the internet helped her see a path forward. “I’m internet obsessed, and I’m proud to say it,” she says. She also shows self-awareness about the darker side. “I know the darkness of it. I get it, I get it, but it is such a power.”
Then she says the line that sums up her whole strategy, “I’m going to digitalize everything. I’m going to sell it myself. I’m going to own everything.” That is her new business plan. And it is the part a lot of creators, freelancers and founders will recognize right away: when you stop waiting for permission, you start building assets you control.
How Susan Powter is taking back control with the help of tech
Powter talks about ownership like someone who has learned the cost of not having it. This time, she wants to see everything. “I’ll be checking the bank balance every 12 seconds,” she says. “I’ll be checking the analytics every second.” There is no confusion in her voice. She is not handing control to anyone else again.
For nine years, she drove for Uber Eats, eight to 10 hours a day, chasing $80 to $100 just to cover bills. There was no cushion and no mystery revenue. Everything depended on what she could see and control. After that, data feels like protection.
She calls gig work and the internet “literally life-saving,” and says, “access to what is happening now matters, especially for 68-year-olds.” For anyone who thinks technology belongs to the young, her story argues the opposite. A phone and apps can drain your time. They can also rebuild your life.
Now, Powter is rebuilding on her own terms, using technology to reclaim her voice, her brand and her future. (Obscured Pictures)
How Susan Powter uses Instagram and TikTok today
Powter is not tiptoeing back into the public eye. She is going full speed. She says she is “obsessed with TikTok, Insta,” and she is experimenting with TikTok Shop. Powter also draws a bright line around how she wants to show up.
“I’ll recommend show and tell, not sell what I want to be,” she says. Her style is classic Susan. Big energy. Big honesty. Zero patience for fake polish. At one point, she laughs and describes her approach like this: “It’s kind of like affiliate marketing on acid.”
And she is thinking bigger than social media posts. She talks about doing “vertical actual reality TV,” showing people the brand rebuild in real time, filming gatherings and owning the content. “I’ll film it, I’ll own the content, I’ll put it up live. We’re done,” she says.
The book, the movie and the part that matters most
Powter’s memoir is titled “And Then EM Died: Stop the Insanity, A Memoir,” available on Amazon. She calls it “a letter to my dead dog,” and says, “This is the first product I have owned out of all the products, all the years, all the work, and I get to see every sale.”
The documentary, “Stop the Insanity: Finding Susan Powter,” executive-produced by Jamie Lee Curtis and directed by Zeb Newman, is available on Amazon and Apple TV. But if you take one thing from this conversation, make it this: Powter refuses the tidy inspirational story arc. “The only reason I survived anything… No, I died a million deaths,” she says. Then she says what actually fueled her: “A lot of it was rage. I wasn’t going down like that.”
And yet she does not end there. “It doesn’t matter what happened. To hell with that. My being survived.” That honesty lands because it sounds like real life, not a poster. And maybe that is the real message now. Survival is not always pretty. Sometimes it is loud, messy and powered by the simple refusal to disappear.
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Kurt’s key takeaways
Susan Powter’s story resonates because it feels familiar, even now. First, a public identity collapses. Then private life grows heavier than anyone sees. Yet that is not where her story ends. Instead, she finds leverage where few people think to look: in a phone, in an app, in a platform and in the power to publish without gatekeepers. Of course, she is not pretending technology fixes everything. She sees the darkness. At the same time, she sees the power. Now, she is using that power the way she always has: loudly, honestly and on her own terms.
So here’s the question to sit with: If your life fell apart tomorrow, would your tech habits help you rebuild, or would they pull you deeper? Let us know by writing to us at Cyberguy.com.
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Copyright 2026 CyberGuy.com. All rights reserved.
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NBCUniversal executives are about to find out whether Peacock will sink or swim in the streaming industry. Now that Comcast is planning to split NBCUniversal, Peacock, and Sky from its broadband and wireless businesses, Peacock will be forced to stand on its own — without the backing of a combined company that pulled in more than $123 billion last year.
In the years following its launch in 2020, Peacock was treated as an accessory to an Xfinity subscription. But once Xfinity stopped offering it as a perk and axed its free membership tier in 2023, it was a sign that Comcast believed Peacock had something worth paying for. But even with exclusive streams of the Olympics and live sports, like Sunday Night Football and the Big Ten games, Peacock still trails behind rival streamers today.
Peacock grew by just five million subscribers between March 2025 and March 2026, bringing it up to 46 million. Netflix’s more than 325 million subscribers easily eclipse Peacock’s user base. Even Disney Plus’s 132 million subscribers and HBO Max’s more than 140 million viewers make Peacock seem small in comparison. Part of that is because, unlike other major streamers, Peacock is only available in the US. Comcast co-CEO Mike Cavanagh said in March that the company doesn’t have plans for a global rollout of Peacock, but that may change as the soon-to-be standalone service scrambles for scale.
It’s also taking longer for Peacock to hop the hurdle of profitability — one of the biggest challenges for streamers. Peacock reported $2 billion in revenue in the first quarter of 2026. However, it experienced $432 million in losses, an increase from the $215 million it reported losing at the same time last year. But NBCUniversal media chairman Matt Strauss claims Peacock will become profitable in the current quarter, according to Deadline. “There’s not one way to approach a streaming strategy or market,” Strauss said during the Evercore Global TMT Conference last month. “Sometimes you have to play to your strengths, which is what we’ve been doing.”
It’s not clear how long Peacock can rely on live sports and reality TV to keep its service afloat. The service canceled its hit series Poker Face last year, leaving it without a tentpole series that makes Peacock worth subscribing to, like Severance on Apple TV or White Lotus on HBO Max. Though Comcast co-CEO Brian Roberts and Cavanagh told investors that the company’s split isn’t a setup for a merger or acquisition, it still seems like a possibility.
Peter Supino, a Wolfe Research analyst, said that he expects “one or both Comcast units to merge with peers or competitors,” according to The Hollywood Reporter. Media executives who spoke to Oliver Darcy for his Status newsletter are similarly doubtful about Roberts’ and Cavanagh’s M&A denials, with some insiders speculating that Netflix could make a bid for NBCUniversal’s assets. Either way, Peacock will need to do something more than just tread water, or else a competitor may just have to keep it from sinking.
Would you pay $20 a month for access to AI hardware you already own? That appears to be one of Meta’s next bets. This week, it quietly announced that your glasses’ Conversation Focus feature will soon be limited to three hours of use per month, unless you pay for a $19.99 Meta One Premium subscription.
In a help article, the company insists that it won’t require a subscription to use your glasses, period; it’s merely erecting a “rate limit” for certain AI features. Even premium subscribers will only get 15 hours of Conversation Focus per month under that “rate limit,” it claims.
Problem is, Meta’s rate limit is ridiculous. The Conversation Focus feature, which amplifies the voice of the person you’re speaking to so you can hear better in noisy environments, is not something that should plausibly be rate-limited, because it doesn’t use Meta’s servers. It runs on-device, using the chips inside the glasses that you’ve already purchased. I turned off my internet, and it kept working.
Here’s how the company introduced it last year: “[C]onversation focus uses your AI glasses’ open-ear speakers, beamforming technology, and real-time spatial processing to dynamically amplify the voice of the person you’re talking to.”
Not only does it avoid Meta’s servers, but Conversation Focus doesn’t technically require an internet connection at all. I double-checked by turning off my phone’s Wi-Fi and cellular, turning on Airplane Mode, and I was still able to use Conversation Focus just fine by tapping a button on my phone.
Does Meta have some secret licensing deal with another company that costs it money every time a person uses Conversation Focus? Failing that, the rate limit sounds utterly bogus.
We’ve asked if Meta can explain the move, and whether the company plans to put other on-device features behind a subscription. Meta didn’t immediately respond to a request for comment.
TRANSFORMATION: AI changes what robots can accomplish
Humanoid robots, showcased at Chicago’s Automate Show, demonstrate advancements in AI and robotics. Jeff Burnstein, President of the Association for Advancing Automation, explains AI’s role in enabling diverse tasks in hospitals, factories, and warehouses. He emphasizes that robotics boosts competitiveness, leading to job creation.
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A busy warehouse loading dock can be a grind. Trucks pull up. Packages pour in. Workers have to move fast, lift heavy boxes and keep everything flowing before the next trailer arrives. That part of the warehouse has always been one of the hardest places to automate. Every box can be a different size. Freight can shift in transit. Labels may face the wrong way. And when one system finishes a task, the next system still has to know what to do with the package.
Now, Ambi Robotics and Pickle Robot Company say they have linked their robotic systems to help solve that handoff problem. The companies announced a commercial integration that connects Pickle Robot’s trailer-unloading robots with Ambi Robotics’ AmbiStack pallet-building system. In other words, one robot system unloads mixed freight from a trailer. Then a conveyor moves those cases downstream so another robotic system can scan and stack them for warehouse receiving.
If this works well in large facilities, it points to a future where robots can handle more of the work that happens between a truck and a warehouse floor.
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Ambi Robotics and Pickle Robot Company have integrated their warehouse robotics systems to automate the flow of freight from trailers to pallets. The companies say the setup can fit into existing warehouse operations. (Ambi Robotics and Pickle Robot Company )
How warehouse robots move packages from truck to pallet
The setup starts at the trailer. Pickle Robot’s system unloads boxes from trailers or containers. That matters because unloading mixed freight can be exhausting work. It also creates bottlenecks when warehouses do not have enough people on the dock. From there, the packages move by conveyor into AmbiStack. Ambi Robotics designed AmbiStack as a multipurpose stacking system. It reads package information and builds pallets for the next stage of the warehouse process.
The key here is the handoff. Many warehouses already use automation. However, those systems often work in separate lanes. One machine may handle unloading. Another may handle sorting or stacking. Yet the warehouse still needs people or custom engineering to connect the pieces. This collaboration tries to make that connection smoother. The companies say the system can work with existing warehouse infrastructure. That means operators may avoid tearing apart a facility to use it.
Why Physical AI is important for warehouse automation
Physical AI means AI that controls machines doing physical work. That is important here because warehouse robots have to deal with moving boxes, shifting freight, conveyor timing and pallet stability. That creates a very different challenge from software that writes a paragraph or answers a question. A warehouse robot has to react to what sits in front of it. A box can arrive dented. A label can face the wrong way. A pallet can become unstable if the next case goes in the wrong spot.
This Ambi Robotics and Pickle Robot integration shows how that can work inside a warehouse. Pickle Robot handles the trailer unloading. AmbiStack takes over downstream by scanning and stacking cases for receiving. Together, the systems show how specialized robots can connect across a warehouse workflow.
“Warehouse operators shouldn’t have to choose between best-in-class technologies and seamless integration,” said Jim Liefer, CEO of Ambi Robotics. “As Physical AI transforms supply chains, interoperability will become increasingly important.”
AJ Meyer, founder and CEO of Pickle Robot Company, put the customer demand more directly: “Customers want automation that improves real-world throughput while fitting into existing operations.”
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A new warehouse automation system connects robotic trailer unloading with AI-powered pallet building, reducing manual handoffs on busy loading docks. (Ambi Robotics and Pickle Robot Company )
Why loading docks can slow warehouse operations
Anyone who has waited on a delayed package knows the supply chain can break down fast. Sometimes the problem starts long before a delivery truck reaches your home. Inbound logistics covers the work that happens when goods arrive at a warehouse. That includes getting boxes off trailers and moving them into the right workflow. It sounds pretty straightforward until you see the reality.
Trailers can be packed unevenly. Boxes can arrive in odd shapes. Warehouse teams also deal with tight schedules and physical strain. That is why loading docks have become such a major focus for automation. If robots can unload freight and pass it into a pallet-building system without constant human intervention, warehouses could move goods faster through one of the most labor-heavy parts of the operation.
How warehouse robots could change jobs
The big question is obvious. What happens to workers? Robots can take over repetitive and physically demanding tasks. That may reduce injuries and help warehouses handle labor shortages. It may also change which jobs companies need most.
Instead of spending a full shift unloading trailers, some workers may monitor the unloading and stacking systems. Others may step in when a package jams, a label fails to scan or a pallet needs human attention.
Still, that shift can feel unsettling. Automation often comes with a promise of safety and efficiency. Workers want to know where they fit in next. That is very important. A robot may move a box, but people still handle judgment calls, customer issues and fast decisions when the workflow changes.
Why retailers want connected warehouse robots now
Retailers and logistics companies feel pressure from several directions. Consumers expect faster shipping. Warehouses face staffing challenges. Meanwhile, e-commerce keeps creating more package volume. That creates a hard math problem. Companies need to move more goods without slowing down at the dock.
This Ambi Robotics and Pickle Robot setup gives warehouse operators another option. Instead of buying one giant system from a single vendor, they can connect specialized robotic tools that handle different parts of the job. That could give operators more flexibility. It could also help them avoid major redesigns, which can be expensive and disruptive. In other words, the robots are getting smarter. They are also starting to work together in more useful ways.
What this means to you
Even if you never set foot in a warehouse, this kind of automation can affect your life. When warehouses move goods more efficiently, stores may restock faster. Online orders may move with fewer delays. Returns may get processed more quickly. There is another side, too. More automation can reshape job roles inside warehouses. That means workers may need new training as companies bring in more robotic systems.
You may also hear fewer excuses when packages run late. If robots help warehouses operate with fewer bottlenecks, retailers may raise expectations for speed even more. That sounds convenient, but it also means the race for faster delivery keeps putting pressure on every part of the supply chain.
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Ambi Robotics and Pickle Robot Company say their integrated systems could help warehouses move inbound freight faster while easing physically demanding work. (Ambi Robotics and Pickle Robot Company )
Kurt’s key takeaways
What grabs me here is the handoff. One robot unloads packages from a trailer. Another scans and stacks them for the next part of the warehouse process. That is the piece that could change how loading docks operate. Warehouses are full of little delays that add up fast. If a package sits in the wrong place or waits for a person to move it to the next step, the whole process can slow down. This integration shows how warehouse robots may start taking over more of that middle work between the truck and the warehouse floor. Still, the human side deserves attention. These systems could reduce backbreaking work, which is a good thing. At the same time, they may change what warehouse workers are asked to do. The companies that make that transition clear, fair and useful for workers will be the ones to watch.
If robots can unload the truck, build the pallet and keep the warehouse moving, what job inside the warehouse gets automated next? Let us know by writing to us at CyberGuy.com.
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Copyright 2026 CyberGuy.com. All rights reserved.
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