Technology
Stop the insanity 2.0: ’90s icon Susan Powter’s tech comeback
’90s icon Susan Powter makes digital comeback
Susan Powter, famous in the 1990s for her wellness brand before she fell out of the spotlight, tells Kurt “CyberGuy” Knutsson’s Beyond Connected podcast how she is using digital platforms to power her comeback.
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There was a time when you could not turn on the TV without seeing Susan Powter. Platinum buzz cut. Barefoot. Fierce. Unfiltered. And that battle cry that still lives in pop culture: “Stop the Insanity!”
In the 1990s, Powter built a massive wellness brand by pushing back on diet culture and talking about real life. Then the spotlight went dark. The part most people missed was brutal: financial collapse, isolation and crushing hopelessness.
Powter says the years after fame were not a quick fall. They were a long grind. She describes driving for Uber Eats for nine years, working “eight to 10 hours every day, seven days a week, trying to make my $80 to $100 a day so I could pay my damn bills.” Then comes the twist that makes this story feel very 2026. Tech did not break her. Tech helped her rebuild.
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Susan Powter attends the “Stop the Insanity: Finding Susan Powter” NYC screening at Village East Cinema on November 21, 2025, in New York City. (Santiago Felipe/Getty Images)
How Susan Powter built her original wellness empire
When Susan Powter sat down with me in my Los Angeles studio for my Beyond Connected podcast, she began by rewinding the story to where it all started. Powter’s story begins far from Hollywood. She took me back to 1982 in Garland, Texas. She had two babies a year apart. After her divorce, she gained more than 130 pounds. She says she didn’t recognize herself physically. She felt financially doomed and emotionally overwhelmed.
Then she figured something out. “I would go to the grocery store, Piggly Wiggly. This is the truth,” she says. Other moms would stop her and tell her she looked great. Powter would answer, “No, no, you don’t understand. I figured out with modification you could be fit,” and she says, “a crowd would gather in the grocery store.”
That moment was not a marketing plan. It was a single mother talking to other women who were struggling too. That voice and that honesty turned into classes, then a studio, then a media machine. Powter never liked the labels people gave her. “They always used to call me a fitness guru. I’ve never used that term,” she says. Her version is simpler and more relatable: “I said, I’m just a housewife who figured it out and started talking to other housewives.”
But the business side got ugly. “It became a monster,” she says. “It started generating so much money, and then they started producing me out of me.”
Why Susan Powter lost her fortune and disappeared
This is where her story hits a nerve for anyone who has ever felt trapped in a system that profits from them. Powter describes management chaos, lawyers and huge legal bills. She says, “My last legal bill was $6.5 million.”
But the real breaking point came the day she decided to walk away. She was living in Beverly Hills when she says she discovered what was happening behind the scenes with unscrupulous management and bad-faith actors. She says that the very empire she built no longer felt like it belonged to her. As a result, her response was swift and absolute. “I sent one paragraph to everyone; Simon & Schuster, Time Warner, all management, literary agents. And I said, so-and-so no longer represents Susan Powter. Stop the Insanity. One paragraph.” That was it. She fired everyone. Then she left. “I moved to Seattle, and I started teaching classes in basements,” she says. “I left it all.”
She also pushes back on the tidy narrative people prefer about her downfall. “I did not go from Hollywood to Harbor Island, which is the welfare hotel that I lived in for far too long in Las Vegas. I didn’t go there in three years. That’s not what happened.”
Instead, she describes years of work, shifting family dynamics and what she calls “quiet poverty.” And she names the part people tend to skip because it makes them uncomfortable: what poverty does to your identity. “It’s soul-sucking, dehumanizing,” she says.
At one point, she recalls walking eight miles in brutal Las Vegas heat. “My dollar store flip-flops literally melted under my feet. It was 120 degrees.” She adds, “That’s when you feel dehumanized.”
During that period, she drew strength from the late Joan Rivers, who had faced her own trials. “She said to me, ‘You hang on, kid. This is a tough game,’” Powter recalls of meeting her earlier in her career. Years later, when her own world unraveled, Susan says she often asked herself, “What would Joan Rivers do?”
‘STOP THE INSANITY’ SUSAN POWTER EXPOSES TRUTH BEHIND FITNESS EMPIRE’S COLLAPSE AND LIFE DRIVING FOR UBER EATS
When 1990s fitness icon Susan Powter sat down in Kurt’s Los Angeles studio for getbeyondconnected.com, she opened up about the collapse few people saw coming. (Kurt “CyberGuy” Knutsson )
The moment tech went from a distraction to Susan Powter’s lifeline
Powter does not talk about technology like a cute productivity hack. She talks about it like survival. She used a phone, an app, digital platforms and a decision to use the same tools many of us blame for distraction as a way to climb back. Powter says the internet helped her see a path forward. “I’m internet obsessed, and I’m proud to say it,” she says. She also shows self-awareness about the darker side. “I know the darkness of it. I get it, I get it, but it is such a power.”
Then she says the line that sums up her whole strategy, “I’m going to digitalize everything. I’m going to sell it myself. I’m going to own everything.” That is her new business plan. And it is the part a lot of creators, freelancers and founders will recognize right away: when you stop waiting for permission, you start building assets you control.
How Susan Powter is taking back control with the help of tech
Powter talks about ownership like someone who has learned the cost of not having it. This time, she wants to see everything. “I’ll be checking the bank balance every 12 seconds,” she says. “I’ll be checking the analytics every second.” There is no confusion in her voice. She is not handing control to anyone else again.
For nine years, she drove for Uber Eats, eight to 10 hours a day, chasing $80 to $100 just to cover bills. There was no cushion and no mystery revenue. Everything depended on what she could see and control. After that, data feels like protection.
She calls gig work and the internet “literally life-saving,” and says, “access to what is happening now matters, especially for 68-year-olds.” For anyone who thinks technology belongs to the young, her story argues the opposite. A phone and apps can drain your time. They can also rebuild your life.
Now, Powter is rebuilding on her own terms, using technology to reclaim her voice, her brand and her future. (Obscured Pictures)
How Susan Powter uses Instagram and TikTok today
Powter is not tiptoeing back into the public eye. She is going full speed. She says she is “obsessed with TikTok, Insta,” and she is experimenting with TikTok Shop. Powter also draws a bright line around how she wants to show up.
“I’ll recommend show and tell, not sell what I want to be,” she says. Her style is classic Susan. Big energy. Big honesty. Zero patience for fake polish. At one point, she laughs and describes her approach like this: “It’s kind of like affiliate marketing on acid.”
And she is thinking bigger than social media posts. She talks about doing “vertical actual reality TV,” showing people the brand rebuild in real time, filming gatherings and owning the content. “I’ll film it, I’ll own the content, I’ll put it up live. We’re done,” she says.
The book, the movie and the part that matters most
Powter’s memoir is titled “And Then EM Died: Stop the Insanity, A Memoir,” available on Amazon. She calls it “a letter to my dead dog,” and says, “This is the first product I have owned out of all the products, all the years, all the work, and I get to see every sale.”
The documentary, “Stop the Insanity: Finding Susan Powter,” executive-produced by Jamie Lee Curtis and directed by Zeb Newman, is available on Amazon and Apple TV. But if you take one thing from this conversation, make it this: Powter refuses the tidy inspirational story arc. “The only reason I survived anything… No, I died a million deaths,” she says. Then she says what actually fueled her: “A lot of it was rage. I wasn’t going down like that.”
And yet she does not end there. “It doesn’t matter what happened. To hell with that. My being survived.” That honesty lands because it sounds like real life, not a poster. And maybe that is the real message now. Survival is not always pretty. Sometimes it is loud, messy and powered by the simple refusal to disappear.
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Kurt’s key takeaways
Susan Powter’s story resonates because it feels familiar, even now. First, a public identity collapses. Then private life grows heavier than anyone sees. Yet that is not where her story ends. Instead, she finds leverage where few people think to look: in a phone, in an app, in a platform and in the power to publish without gatekeepers. Of course, she is not pretending technology fixes everything. She sees the darkness. At the same time, she sees the power. Now, she is using that power the way she always has: loudly, honestly and on her own terms.
So here’s the question to sit with: If your life fell apart tomorrow, would your tech habits help you rebuild, or would they pull you deeper? Let us know by writing to us at Cyberguy.com.
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Copyright 2026 CyberGuy.com. All rights reserved.
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Microsoft Edge is adding a new feature that will allow its Copilot AI chatbot to gather information from all of your open tabs. When you start a conversation with Copilot, you can ask the chatbot questions about what’s in your tabs, compare the products you’re looking at, summarize your open articles, and more.
In its announcement, Microsoft says you can “select which experiences you want or leave off the ones you don’t.” The company is retiring Copilot Mode as well, which could similarly draw information from your tabs but offered some agentic features, like the ability to book a reservation on your behalf. Microsoft has since folded these agentic capabilities into its “Browse with Copilot” tool.
Several other AI features are coming to Edge, including an AI-powered “Study and Learn” mode that can turn the article you’re looking at into a study session or interactive quiz. There’s a new tool that turns your tabs into AI-powered podcasts as well, similar to what you’d find on NotebookLM, and an AI writing assistant that will pop up when you start entering text on a webpage.
You can also give Copilot permission to access your browsing history to provide more “relevant, high-quality answers,” according to Microsoft. Copilot in Edge on desktop and mobile will come with “long-term memory” as well, which can tailor its responses based on your previous conversations. And, when you open up a new tab, you’ll see a redesigned page that combines chat, search, and web navigation, along with the Journeys feature, which uses AI to organize your browsing history into categories that you can revisit.
Meanwhile, an update to Edge’s mobile app will allow you to share your screen with Copilot and talk through the questions about what you’re seeing. Microsoft says you’ll see “clear visual cues” when Copilot is active, “so you know when it’s taking an action, helping, listening, or viewing.”
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If you bought a newer iPhone because Apple made Siri sound like it was about to become your personal artificial intelligence sidekick, you may want to pay attention.
Apple has agreed to pay $250 million to settle a class-action lawsuit over claims that it misled customers about new Apple Intelligence and Siri features. The case centers on the iPhone 16 launch and certain iPhone 15 models that were marketed as ready for Apple’s next wave of AI. The settlement still needs court approval, and Apple denies wrongdoing.
The lawsuit argues that Apple promoted a smarter, more personal Siri before those features were actually available. For some buyers, that was a big deal. A new iPhone can cost hundreds of dollars, and many people upgrade only when they think they are getting something meaningfully new.
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WHY IPHONE USERS ARE THE NEW PRIME SCAM TARGETS
U.S. buyers of certain iPhone 16 and iPhone 15 Pro models may qualify for payments if a judge approves Apple’s proposed settlement. (Getty Images)
What Apple is accused of promising
Apple introduced Apple Intelligence in June 2024 and promoted it as a major step forward for iPhone, iPad and Mac. A key part of that pitch was a more personalized Siri that could understand context, work across apps and help with everyday tasks in a more useful way.
The lawsuit claims Apple’s marketing made consumers believe those advanced Siri features would arrive with the iPhone 16 or soon after. Instead, buyers received phones that had some Apple Intelligence tools, but not the full Siri overhaul that many expected.
That gap is the heart of the case. Plaintiffs say customers bought or upgraded devices based on AI features that were not ready. Apple says it has rolled out many Apple Intelligence features and settled the case, so it can stay focused on its products.
How much money could iPhone owners get?
The proposed settlement creates a $250 million fund. Eligible customers who file approved claims are expected to receive at least $25 per eligible device. That amount could rise to as much as $95 per device, depending on how many people file claims and other settlement factors.
That means this will not be a huge payday for most people. Still, if you bought one of the covered phones, it may be worth watching for a claim notice. A few minutes of paperwork could put some money back in your pocket.
Which iPhones may qualify?
The proposed settlement covers U.S. buyers who purchased any iPhone 16 model, iPhone 15 Pro or iPhone 15 Pro Max between June 10, 2024, and March 29, 2025.
Covered iPhone 16 models include the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max and iPhone 16e. The settlement also includes the iPhone 15 Pro and iPhone 15 Pro Max, but not every iPhone 15 model.
The key details are the device model, the purchase date and whether the phone was bought in the United States.
HOW YOU CAN GET A SLICE OF APPLE’S $250M IPHONE SETTLEMENT
Apple has agreed to pay $250 million to settle claims it misled customers about Apple Intelligence and Siri features on newer iPhones. (Michael Nagle/Bloomberg)
How will you file a claim?
You do not need to do anything immediately. The settlement still needs a judge’s approval. Once the claims process opens, eligible customers are expected to receive a notice by email or mail with instructions on how to file through a settlement website.
That notice matters because scammers love moments like this. A real settlement notice should not ask for your Apple ID password, bank login or payment to claim your money. If you receive a message about this settlement, do not click blindly. Go slowly, check the sender and look for the official settlement administrator details once they are available.
Why this case matters beyond one Siri feature
This case hits a bigger nerve. Tech companies are racing to sell AI as the next must-have feature. That creates a problem for shoppers. You are often asked to buy now based on what a company says will arrive later.
That can be frustrating when the feature is the reason you upgraded. A smarter Siri sounds useful. A phone that can understand your personal context, search across apps and help with daily tasks could save time. But if those tools are delayed, limited or missing, the value of the upgrade changes.
This settlement also sends a message about AI marketing. Companies can talk about future features, but consumers need clear timing and plain explanations. “Coming soon” can mean very different things when you are spending $800, $1,000 or more.
We reached out to Apple for comment, but did not hear back before our deadline.
FIRST 15 THINGS TO DO OR TRY FIRST WHEN YOU GET A NEW IPHONE
Apple denies wrongdoing but agreed to settle claims tied to its marketing of Apple Intelligence and Siri features. (Qilai Shen/Bloomberg)
What this means to you
If you bought a covered iPhone during the settlement period, keep an eye on your email and regular mail. You may qualify for a payment if the court approves the deal.
You should also keep your receipt or proof of purchase if you have it. Your Apple purchase history, carrier account or retailer receipt may help if the claim process asks for details.
More broadly, this is a reminder to treat AI features like any other big tech promise. Before you upgrade, ask one simple question: Can the feature do what is being advertised today, or is the company asking me to wait?
That question can save you from buying a device for a future feature that may arrive much later than expected.
Take my quiz: How safe is your online security?
Think your devices and data are truly protected? Take this quick quiz to see where your digital habits stand. From passwords to Wi-Fi settings, you’ll get a personalized breakdown of what you’re doing right and what needs improvement. Take my quiz here: CyberGuy.com.
Kurt’s key takeaways
Apple has built its brand on making technology feel polished, personal and easy to use. That is why this Siri settlement hits a nerve. People were buying phones they use every day for texts, photos, directions, reminders and everything in between. Many expected AI to make those everyday tasks easier, which is why the delay felt frustrating. The proposed payout may be modest, but the bigger issue is trust. When a company sells AI as a reason to upgrade, customers deserve to know what actually works now and what is still coming later.
Would you still buy a new phone for promised AI features, or would you wait until they actually show up? Let us know by writing to us at CyberGuy.com.
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Copyright 2026 CyberGuy.com. All rights reserved.
Instagram is once again cribbing from competitors like Snapchat and BeReal with a new photo-sharing format it calls “Instants,” which are ephemeral photos that you can’t edit and that you can only share with your close friends or followers that follow you back. Instants are available globally beginning on Wednesday as a feature in the inbox in the Instagram app and as a separate app that’s now in testing in select countries.
To access Instants from the Instagram app, go to your DM inbox and look in the bottom-right corner for an icon or a stack of photos. After you post a photo, your friends can emoji react to it and send a reply to your DMs, but after they see it, the photo disappears for them. Instants also disappear after 24 hours, and they can’t be captured in screenshots or screen recordings.
However, your Instants will remain in an archive for you for up to a year, and you can reshare them as a recap to your Instagram Stories if you’d like. You can also undo sending an Instant right after you post it or delete it from your archive.
The Instants mobile app, which popped up in Italy and Spain in April, gives you “immediate access to the camera” and only requires an Instagram account, Instagram says. “Instants you share on the separate app will show up for friends on Instagram and vice versa. We’re trying this separate app out to see how our community uses it, and we’ll continue to evolve it as we learn more.”
Instagram, in its testing, has seen that people “tend to use Instants to share much more casual, much more authentic moments about their day,” according to Instagram boss Adam Mosseri. “And we know that this type of sharing of personal moments with friends is a core part of what makes Instagram Instagram, but we also know that a lot of people don’t really share a lot to their profile grids anymore.”
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