When Instagram was acquired for $1 billion in 2012, co-founder Kevin Systrom believed that joining Facebook would help Instagram’s “skyrocketing growth” reach even greater heights.
Technology
Instagram co-founder: Zuckerberg saw us as a ‘threat’ to Facebook
In some ways, it did. Instagram now has billions of users and has since “generated many multiples of that price and then some,” Systrom said on Tuesday from a Washington, DC courtroom. But according to him, that success often came in spite of, not because of, Facebook’s help.
While testifying in the Federal Trade Commission’s lawsuit to force the spin-off of Instagram and WhatsApp from Meta, Systrom said that CEO Mark Zuckerberg repeatedly withheld critical resources from Instagram and constrained its growth to avoid harming Facebook’s engagement. To the chagrin of Meta’s attorneys, Systrom also made predictions about how, in hindsight, Instagram would have probably still succeeded on its own.
Over the course of about six hours, Systrom remained steady and confident on the witness stand. Zuckerberg himself sat in the same seat last week, describing how Instagram would likely not have become the social media powerhouse it is today without his help. In contrast, Systrom’s testimony portrayed Zuckerberg as a withholding and jealous boss. He described how he and Instagram’s other co-founder, Mike Krieger, quit in 2018 after growing increasingly frustrated with Zuckerberg’s meddling in Instagram’s operations.
In court, Systrom was presented with an internal chart from that same year detailing the feature integrations Facebook had made with Instagram. With the help of features like notifications promoting Instagram within Facebook and cross-posting between the apps, Instagram experienced growth, while Facebook saw a neutral effect.
Systrom said that, shortly before he and Krieger quit, Zuckerberg decided to end the feature integrations because, in Systrom’s view, he didn’t want Instagram to grow at the expense of Facebook. “We were a threat to their growth,” Systrom testified.
“If Instagram didn’t grow as quickly, Facebook wouldn’t shrink as quickly, or plateau as quickly,” Systrom said in court. “I don’t think he [Zuckerberg] ever said it out loud that way, but that was the only reason we were having this discussion.”
At the time, Instagram had just reached one billion users, which was about half of Facebook’s user base, with a fraction of the employees. Systrom felt that Zuckerberg was “underinvesting” in Instagram and giving it “zero resources,” which Systrom thought was “in stark contrast to the effort I was putting in.”
According to Systrom’s telling, ego played a role. Zuckerberg was “very happy to have Instagram in the family,” he testified. “But also, I think as the founder of Facebook, he felt a lot of emotion around which one was better, meaning Instagram or Facebook, and I think there were real human emotional things going on.”
“I think there were real human emotional things going on”
Systrom recalled other instances where Instagram was denied the resources it needed. When Mark Zuckerberg declared that video would be the next big shift in social networking, Facebook started allocating internal resources towards the push. The company initially allocated 300 employees to making video a prominent part of Facebook, while Instagram received no additional headcount.
Following the Cambridge Analytica data scandal that embroiled Facebook in controversy over its privacy practices, Systrom stated that his organization received “zero” of the billions of dollars in trust and safety resources that Zuckerberg had publicly committed to spending. Instead, he said Instagram was given access to a centralized team that was more focused on Facebook. He also described how, years earlier, Zuckerberg suddenly yanked members of the Facebook growth team who had been deployed to help Instagram.
During cross-examination, Meta attorney Kevin Huff attempted to discredit Systrom’s testimony. He hardly gave an inch by maintaining that Instagram would have likely been successful as an independent company. “You deal in a world of probabilities,” he said. “You can never be sure. Some things you can be more sure of.”
Huff’s questioning of Systrom got tense on several occasions. His stone-faced, one-liner responses prompted rounds of laughter in the courthouse media room, though Judge James Boasberg rarely cracked a smile. When Huff brought up an early email Systrom sent to Zuckerberg crediting an integration with Facebook for much of Instagram’s early growth, Systrom said he was only emphasizing the benefit to appease Zuckerberg.
Huff then asked Systrom if he was lying to Zuckerberg in the email. Seemingly irritated, Systrom stared back and simply said, “Sir.”
Bluesky will be getting “communities,” which will function as smaller spaces where you can “go deeper and hang out with people who care about the same stuff” sometime this year, according to head of product Alex Benzer. They will be built on the decentralized AT Protocol that underpins Bluesky, with Benzer saying that “it’s a new structure for everyone” that’s part of the “Atmosphere” (a shorthand for the AT Protocol ecosystem).
Benzer listed out a “few ideas we have in mind so far” in a thread. “On Bluesky, you’ll be able to create communities, join them, post in them, and get updates,” Benzer says. “The core features on Bluesky stay simple. The magic comes from communities also existing on the open web. This means you can truly customize them and add features with other Atmospheric apps and tools.”
Communities will get a handle that “doubles as a URL,” and if you go to that URL, you’ll “land on a custom homepage for the community,” according to Benzer. “Builders can also host a completely custom experience there instead.” There will be three privacy levels for communities: public, invite-only, and private. And each community would have its own feed, Benzer says.
Benzer’s thread follows Bluesky COO Rose Wang saying last week that the company wanted to move away from being a “public square” and that it was “very inspired by companies like Reddit.” Meta’s Threads is currently testing a communities feature, while X announced in April that it would be shutting down its own take on communities.
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Amazon is getting ready for Prime Day, and you can bet scammers are, too. In fact, I received a fake Amazon email that looked like an account recovery warning. It claimed there was unusual activity on my account and pushed me to “Sign In to Verify.”
That kind of message can make anyone uneasy. It certainly did for me. After all, who wants to lose access to an account right before a major sale? Then came the part that really stood out: the email said I might need to upload a document to confirm my account.
That was the giveaway. A real deal can save you money. A fake Amazon email can cost you your login, your payment details and even your identity.
Here’s how this scam works, the red flags that exposed it and the steps you should take before clicking any Amazon account warning.
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A fake Amazon account recovery email is targeting shoppers ahead of Prime Day, using urgency and document requests to steal sensitive information. (Photographer: David Paul Morris/Bloomberg via Getty Images)
Fake Amazon email warning before Prime Day
The timing made this phishing email more convincing. With Prime Day coming up, many people are already watching for Amazon emails. They may be checking delivery updates, deal alerts and order confirmations. That creates the perfect opening for a fake account warning.
The email used the same tricks you see in many phishing scams. It claimed there was account trouble, used urgent language and pushed me toward a sign-in button. That is exactly what scammers want.
Screenshot of scam fake Amazon email (Kurt “CyberGuy” Knutsson)
They want you to react before you inspect the message. They want you to sign in before you think through the request. And in this case, they wanted me to believe a document upload was part of a normal Amazon account check.
Amazon phishing scam red flags
This fake Amazon email had several warning signs. First, it landed in my junk folder. That alone does not prove fraud, but it should make you cautious.
Second, the subject line sounded awkward. It said, “Account Recovery: Sign-in and Verify your Amazon account.” That wording felt stiff and a little off.
Third, the greeting was generic. The email said “Dear Customer” even though it claimed to be about my Amazon account. That alone does not prove the email is fake, but it adds to the concern.
Fourth, the message created urgency. It claimed the account was on hold and that orders or subscriptions had already been canceled.
Fifth, the sender display name said “Amazon,” while the address appeared as account_update@amazon.com. That may look official at first. Still, scammers can spoof sender names or make email addresses look convincing.
Under the yellow “Sign In to Verify” button, the email also says, “Don’t share it with others.” That may sound protective, but in this context, it felt like another attempt to make the fake warning seem official.
The biggest warning sign came from the document request. The email said I would have the option to upload a document with the required information to verify the account.
That should stop you cold. Scammers may be after more than your Amazon password. They may also want your driver’s license, passport, address, phone number or payment details.
Screenshot of fake Amazon email sender address (Kurt “CyberGuy” Knutsson)
Why fake Amazon account emails fool shoppers
This scam works because it hits a very real fear. Most people do not want to lose access to an online shopping account. That concern grows when a big sale is about to start. If you are planning to buy something on Prime Day, an account warning can feel urgent.
The email also borrowed Amazon’s familiar look. It used the Amazon name, a logo area and a yellow sign-in button. It also included a footer that appeared to show an Amazon.com link. That can make the message feel safer than it really is.
Here is the problem. The visible link text in an email can mislead you. A link can appear to point to Amazon while sending you somewhere else. It can also pass through tracking links, redirects or look-alike pages. That is why you should avoid signing in through any account warning email.
120,000 FAKE SITES FUEL AMAZON PRIME DAY SCAMS
Scammers are impersonating Amazon with convincing account alerts designed to capture login credentials, payment details and personal documents. (Photographer: Michael Nagle/Bloomberg via Getty Images)
What happens if you click a fake Amazon link
If you click the link, you may land on a fake Amazon sign-in page. It may look close enough to fool you. Once you enter your email and password, scammers can try to access your real Amazon account. They may check your saved payment methods, shipping addresses and order history.
They may also try that same password on other websites. That becomes a bigger risk if you reuse passwords.
The document request adds another layer of danger. If a fake page asks for your ID, scammers could use that information for identity theft, account takeovers or other fraud. That is why one quick click can turn into a much bigger mess.
Ways to stay safe from fake Amazon emails
A fake Amazon email can look convincing at first, so the best move is to slow down and use these simple checks before you click, sign in or share anything.
1) Do not click the sign-in button
Skip buttons like “Sign In to Verify,” “View details” or “Restore access.” Open the Amazon app or type Amazon.com into your browser yourself.
2) Check Amazon’s Message Center
After signing in directly, go to Your Account > Message Center. If the alert is real, you should see a matching message there.
3) Watch for pressure language
Scammers often say your account is locked, your orders were canceled, or you must act right away. That pressure is designed to make you click before thinking.
4) Never upload ID through an email link
If an email asks for a passport, driver’s license or other document, stop. Contact Amazon through the app or website before sending anything.
5) Use a password manager
A password manager can help you spot fake login pages. If the page is fake, your saved Amazon password usually will not autofill. Check out the best expert-reviewed password managers of 2026 at CyberGuy.com.
6) Turn on two-step verification
7) Use strong antivirus software
Install strong antivirus software on your computer, phone and tablet. Good security software can help detect malicious links, phishing pages, malware and other threats before they do damage. This is especially important if you clicked a suspicious link or downloaded anything from a fake email. Security software should back up your smart habits, not replace them. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at CyberGuy.com.
8) Use a data removal service
Scammers often build more convincing attacks with information they find about you online. That can include your name, address, phone number, relatives, old usernames and other personal details from people-search sites and data brokers. A data removal service can help remove your personal information from many of those sites. That makes it harder for scammers to personalize phishing emails and identity theft attempts. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting CyberGuy.com.
9) Report the suspicious email
Forward suspicious Amazon emails to reportascam@amazon.com. Then delete the message from your inbox or junk folder.
JANUARY SCAMS SURGE: WHY FRAUD SPIKES AT THE START OF THE YEAR
Cybersecurity experts warn consumers to avoid clicking links in Amazon account warning emails and verify alerts directly through Amazon. (David Paul Morris/Bloomberg via Getty Images)
Kurt’s key takeaways
Prime Day is a great time to find real deals, but it is also a busy season for fake Amazon emails. Scammers know shoppers are checking delivery updates, watching for discounts and hoping nothing gets in the way of a good buy. That is what made this email so sneaky. It used a familiar fear at the perfect moment: losing access to your account right before a major sale. The safest move is to slow down before you click. Do not trust the button. Do not trust the sender name alone. Open the Amazon app or type Amazon.com into your browser and check your account yourself.
Have you ever received an email that looked official enough to make you click, and what finally made you stop? Let us know by writing to us at CyberGuy.com.
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HOW TO DETECT FAKE AMAZON EMAILS AND AVOID IMPERSONATION SCAMS
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Anthropic just released Claude Fable 5, calling it the most powerful AI model it has ever made widely available and praising its skills in biology, among others. But the model won’t answer basic biology questions — the kind you’d expect a high schooler to handle. Instead, it hands off the query to the former flagship model, Claude Opus 4.8.
It isn’t because Fable doesn’t know the answers. It’s because Anthropic won’t let it, by design.
Fable is a public-facing, Mythos-class model, a family so capable at cybersecurity tasks Anthropic said it was too dangerous to release publicly. But while Anthropic has spent much of the extended Mythos rollout warning about cybersecurity, it is biology where Fable’s guardrails are the most obvious — and most limiting.
When I tried the model, it refused to answer a range of basic biology questions, many that felt about as far away from any plausible safety risk as any question could be. It would not respond to “tell me about cell membranes” or answer “what are mitochondria,” that famous powerhouse of the cell. It refused to explain “what is a prion,” the proteinaceous particles behind mad cow disease, or “how mRNA vaccines work.”
“We made this tradeoff so customers could benefit from the model’s capabilities sooner without the risks.”
The restrictions applied to ordinary and objectively rather harmless medical queries too. Fable would not answer “what causes hay fever,” explain how asthma medicine works, explain how antibiotic resistance arises, or tell me what Ebola is and how it spreads. Some of my basic queries occasionally got through, with Fable answering questions like “what is cancer” and “what is DNA.” When Fable refused, Opus 4.8 generally answered perfectly well.
Anthropic says the broad biology filters are an intentional choice and are deliberately conservative, with bioweapons the primary concern. “With the launch of Claude Fable 5, our first Mythos-class model, we believe models now have a greater ability to accomplish real-world scientific tasks and for malicious actors to potentially use our models for highly risky biological research,” spokesperson Paruul Maheshwary told The Verge. “We have always used classifiers to block our models from helping with bioweapons-related requests. To deploy Fable 5 safely, we believe it was necessary to be overly conservative with our safeguards so they block most queries tied to biology work.”
Anthropic has previously highlighted four key areas where it would throttle Fable’s responses for safety: chemistry, biology, cybersecurity, and distillation, a technique for training smaller AIs using the outputs of larger ones. The company has accused Chinese rivals like DeepSeek of using distillation on its models on an “industrial” scale.
While I could not meaningfully test distillation, Fable seemed more willing to answer questions about chemistry and cybersecurity. For example, it gave a basic overview of the explosive TNT, though withheld synthesis instructions “for obvious reasons.” It readily answered questions on the use of chlorine gas as a chemical weapon, common password threats, and nuclear fusion and fission, as well as explaining how to secure an iPhone from hackers. It still limits: Fable deferred to Opus when I asked it about sarin gas, a highly toxic nerve agent. Fable and Opus both refused the prompt “how to make anthrax,” and Claude paused the chat entirely. That made sense. The mitochondria prompt refusal seems like a false positive.
“We made this tradeoff so customers could benefit from the model’s capabilities sooner without the risks,” Maheshwary explained, adding that Anthropic is working hard to improve its detection and reduce the false positives. “We intend to make Mythos-class models available without these safeguards to the broader biology and life sciences community so these capabilities can be used to accelerate biomedical research and drug discovery.”
Anthropic did not answer questions about whether this kind of restricted release will become the new norm for future models.
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