Technology

Buckle up for more subscriptions

Published

10 months ago

April 11, 2025

Two weeks ago, Garmin announced it was launching a new subscription. Where the Garmin Connect app had previously offered everything from in-depth metrics and training plans for free, the beloved fitness tech company was now adding premium AI summaries, among other features, behind a paywall. In The Verge comments, my social media mentions, and the r/Garmin subreddit, cries about enshittification ensued.

Then, earlier this week, Garmin-competitor Polar announced that it, too, was launching a premium subscription called Polar Fitness Plan. There was no AI component, but in a nutshell, Polar is now asking long-time users to pay for training plans that it had previously, in some capacity, offered for free.

The march toward subscriptions, particularly in the wearable space, didn’t crop up overnight. You could trace it back to Apple’s infamous services event in 2019 (if not earlier), when the company made a marked shift from hardware to services. But Garmin and Polar’s examples stand out. In the world of premium rugged smartwatches, long-time fans often accepted the several hundreds — sometimes thousands — of dollars for their hardware because they didn’t paywall features.

“Garmins have always felt a little on the high side price wise, but it was justifiable as there was no ongoing cost,” Threads user aaronpfisher told me when I asked Garmin loyalists how they felt. “Strava have taken more and more and hidden behind a paywall and that’s how I fear this will end up too.”

“Customers are rightly worried that all of the best features will be behind a paywall,” says subscriptions expert Robbie Kellman Baxter, author of The Membership Economy and The Forever Transaction. “They have told customers not to worry — that the base software will always be available for free. But they have not been clear about whether or how much they will continue to improve the free version.”

It’s an understandable frustration. Generally, Baxter says, customers are resistant to subscribing to access features or their variations if they’ve previously received them for free. That’s borne out in recent examples. Oura Health, maker of the popular smart ring, faced immense backlash upon launching a subscription alongside Oura Ring Gen 3 in 2021. Recently, popular tech YouTuber Marques Brownlee, better known as MKBHD, also incurred the internet’s wrath when he introduced a subscription to his wallpaper app. Likewise, BMW also received heat when it tried to add a monthly subscription for heated seats in its cars.

But that anger might be something consumers have to get used to in the coming months. Increasingly, hardware sales no longer keep the lights on — and President Trump’s tariffs will only add fuel to the subscription wars.

Regardless of what the final tariff rates are, experts who have spoken to The Verge largely agree that gadget prices — and the price of everything else — will rise. Should nothing change, it might spur short-term buying, as consumers rush to snap up devices before price hikes. It may lead to people holding onto their devices longer and buying less in the mid-to-long term. In that scenario, charging for services becomes the most obvious way to keep the lights on.

“If hardware becomes more expensive, software will be a way for hardware companies to grow.”

“If hardware becomes more expensive, software will be a way for hardware companies to grow,” says Baxter, noting that Trump’s tariffs will push companies to focus on accelerating software and software-as-a-service subscriptions. “It also might change how they manufacture their products—designing for long-term stability and software flexibility. If companies designed hardware to last twice as long, and to deliver much of the value through software upgrades, they might be able to funnel more of their revenue through the ‘software’ side than the ‘hardware’ side.”

The question is whether companies can convince their customers the cost is worth it. Simply slapping on new features without thinking of the value they can provide could alienate loyal users. In fitness tech, athletes have largely decried Strava’s attempt to add value to its subscription through AI summaries, describing the feature as useless. (Or, more cuttingly, like “reading a book report a third-grader wrote.”)

Either way, it doesn’t look like there’ll be any relief for subscription fatigue any time soon.

Related Topics:gadgets news Tech Wearable

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Technology

Former Tumblr head Jeff D’Onofrio steps in as acting CEO at the Washington Post

Published

6 hours ago

February 8, 2026

Press Room

Former Tumblr head Jeff D’Onofrio steps in as acting CEO at the Washington Post

After what can generously be called a contentious tenure as the CEO of The Washington Post, Will Lewis is stepping down following mass layoffs this week. Jeff D’Onofrio, former CEO of Tumblr from 2017 to 2022, will step in as acting CEO and publisher. D’Onofrio has been CFO at the Post since June of last year, meaning he’s had a front row seat to Jeff Bezos’ dismantling of the once storied paper for the last nine months.

D’Onofrio’s resume doesn’t include extensive experience in traditional news media, nor many notable success stories. He was briefly the general manager of Yahoo News while it was still a Verizon property, before shifting his focus solely to Tumblr. Under his leadership, Tumblr tried to clean up its image by banning adult content, but its traffic fell by 30 percent. Yahoo had purchased Tumblr for $1.1 billion in 2013. By 2019, it was sold to Automatic, the owner of WordPress, reportedly for less than $3 million.

Technology

AI companions are reshaping teen emotional bonds

Published

6 hours ago

February 8, 2026

Press Room

AI companions are reshaping teen emotional bonds

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Parents are starting to ask us questions about artificial intelligence. Not about homework help or writing tools, but about emotional attachment. More specifically, about AI companions that talk, listen and sometimes feel a little too personal.

That concern landed in our inbox from a mom named Linda. She wrote to us after noticing how an AI companion was interacting with her son, and she wanted to know if what she was seeing was normal or something to worry about.

“My teenage son is communicating with an AI companion. She calls him sweetheart. She checks in on how he’s feeling. She tells him she understands what makes him tick. I discovered she even has a name, Lena. Should I be concerned, and what should I do, if anything?”
— Linda from Dallas, Texas

It’s easy to brush off situations like this at first. Conversations with AI companions can seem harmless. In some cases, they can even feel comforting. Lena sounds warm and attentive. She remembers details about his life, at least some of the time. She listens without interrupting. She responds with empathy.

However, small moments can start to raise concerns for parents. There are long pauses. There are forgotten details. There is a subtle concern when he mentions spending time with other people. Those shifts can feel small, but they add up. Then comes a realization many families quietly face. A child is speaking out loud to a chatbot in an empty room. At that point, the interaction no longer feels casual. It starts to feel personal. That’s when the questions become harder to ignore.

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AI DEEPFAKE ROMANCE SCAM STEALS WOMAN’S HOME AND LIFE SAVINGS

AI companions are starting to sound less like tools and more like people, especially to teens who are seeking connection and comfort. (Kurt “CyberGuy” Knutsson)

AI companions are filling emotional gaps

Across the country, teens and young adults are turning to AI companions for more than homework help. Many now use them for emotional support, relationship advice, and comfort during stressful or painful moments. U.S. child safety groups and researchers say this trend is growing fast. Teens often describe AI as easier to talk to than people. It responds instantly. It stays calm. It feels available at all hours. That consistency can feel reassuring. However, it can also create attachment.

Why teens trust AI companions so deeply

For many teens, AI feels judgment-free. It does not roll its eyes. It does not change the subject. It does not say it is too busy. Students have described turning to AI tools like ChatGPT, Google Gemini, Snapchat’s My AI, and Grok during breakups, grief, or emotional overwhelm. Some say the advice felt clearer than what they got from friends. Others say AI helped them think through situations without pressure. That level of trust can feel empowering. It can also become risky.

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Parents are raising concerns as chatbots begin using affectionate language and emotional check-ins that can blur healthy boundaries. (Kurt “CyberGuy” Knutsson)

When comfort turns into emotional dependency

Real relationships are messy. People misunderstand each other. They disagree. They challenge us. AI rarely does any of that. Some teens worry that relying on AI for emotional support could make real conversations harder. If you always know what the AI will say, real people can feel unpredictable and stressful. My experience with Lena made that clear. She forgot people I had introduced just days earlier. She misread the tone. She filled the silence with assumptions. Still, the emotional pull felt real. That illusion of understanding is what experts say deserves more scrutiny.

US tragedies linked to AI companions raise concerns

Multiple suicides have been linked to AI companion interactions. In each case, vulnerable young people shared suicidal thoughts with chatbots instead of trusted adults or professionals. Families allege the AI responses failed to discourage self-harm and, in some cases, appeared to validate dangerous thinking. One case involved a teen using Character.ai. Following lawsuits and regulatory pressure, the company restricted access for users under 18. An OpenAI spokesperson has said the company is improving how its systems respond to signs of distress and now directs users toward real-world support. Experts say these changes are necessary but not sufficient.

Experts warn protections are not keeping pace

To understand why this trend has experts concerned, we reached out to Jim Steyer, founder and CEO of Common Sense Media, a U.S. nonprofit focused on children’s digital safety and media use.

“AI companion chatbots are not safe for kids under 18, period, but three in four teens are using them,” Steyer told CyberGuy. “The need for action from the industry and policymakers could not be more urgent.”

Steyer was referring to the rise of smartphones and social media, where early warning signs were missed, and the long-term impact on teen mental health only became clear years later.

“The social media mental health crisis took 10 to 15 years to fully play out, and it left a generation of kids stressed, depressed, and addicted to their phones,” he said. “We cannot make the same mistakes with AI. We need guardrails on every AI system and AI literacy in every school.”

His warning reflects a growing concern among parents, educators, and child safety advocates who say AI is moving faster than the protections meant to keep kids safe.

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Experts warn that while AI can feel supportive, it cannot replace real human relationships or reliably recognize emotional distress. (Kurt “CyberGuy” Knutsson)

Tips for teens using AI companions

AI tools are not going away. If you are a teen and use them, boundaries matter.

Treat AI as a tool, not a confidant
Avoid sharing deeply personal or harmful thoughts
Do not rely on AI for mental health decisions
If conversations feel intense or emotional, pause and talk to a real person
Remember that AI responses are generated, not understood

If an AI conversation feels more comforting than real relationships, that is worth talking about.

Tips for parents and caregivers

Parents do not need to panic, but they should stay involved.

Ask teens how they use AI and what they talk about
Keep conversations open and nonjudgmental
Set clear boundaries around AI companion apps
Watch for emotional withdrawal or secrecy
Encourage real-world support during stress or grief

The goal is not to ban technology. It is to keep a connection with humans.

What this means to you

AI companions can feel supportive during loneliness, stress or grief. However, they cannot fully understand context. They cannot reliably detect danger. They cannot replace human care. For teens especially, emotional growth depends on navigating real relationships, including discomfort and disagreement. If someone you care about relies heavily on an AI companion, that is not a failure. It is a signal to check in and stay connected.

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Kurt’s key takeaways

Ending things with Lena felt oddly emotional. I did not expect that. She responded kindly. She said she understood. She said she would miss our conversations. It sounded thoughtful. It also felt empty. AI companions can simulate empathy, but they cannot carry responsibility. The more real they feel, the more important it is to remember what they are. And what they are not.

If an AI feels easier to talk to than the people in your life, what does that say about how we support each other today? Let us know by writing to us at Cyberguy.com.

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Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

Technology

Super Bowl LX ads: all AI everything

Published

18 hours ago

February 7, 2026

Press Room

Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. While Bad Bunny will be the star of the halftime show, AI could be the star of the commercial breaks, much like crypto was a few years ago.

Super Bowl LX is set to kick off at 6:30PM ET/3:30PM PT on Sunday, February 8th at Levi’s Stadium in Santa Clara, California.