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Six teams, one draft and a lot of Ikea furniture: How the PWHL was made in six months

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Six teams, one draft and a lot of Ikea furniture: How the PWHL was made in six months

TORONTO — The line began at the gates of Mattamy Athletic Centre and stretched a full city block. Women’s hockey fans, after decades of waiting for a best-on-best league, were happy to wait a little longer for the doors to open for the first-ever Professional Women’s Hockey League game.

The line was dotted with reminders of the past. There was a Natalie Spooner Toronto Furies jersey from her time in the Canadian Women’s Hockey League. Several Toronto Six jerseys representing the Premier Hockey Federation and some from the Professional Women’s Hockey Players Association exhibition stops. The people wearing those jerseys from previous eras of women’s professional hockey were on their way into the old Maple Leaf Gardens to celebrate something new: the inaugural game of the PWHL between Toronto and New York.

Later, inside the arena, two young girls were locked in. Ella Shelton was on the ice, and the girls — who wore matching Shelton jerseys and waved homemade signs — wanted her attention. Not long before New York left the ice, Shelton finally locked in on them and flipped them a puck.

She made their day. Less than an hour later, she made history.

The Team Canada defender from Ingersoll, Ont., scored the first-ever PWHL goal less than 11 minutes into the game. The puck and her stick are headed for the Hockey Hall of Fame.

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“We’ve come a long way as women’s players and we’re very excited to be a part of that historical moment,” Shelton said after the game.

“I hope that young girls look up and go, ‘I want to do that one day and be just like her and play in this league.’”

New York ultimately won the game 4-0 — starting goalie Corinne Schroeder’s stick is Hall of Fame-bound, too. The game, between two teams featuring the best players in the world, was a long time coming. The league itself came together in a six-month sprint — a whirlwind of logistics, decision-making and, occasionally, compromises.

How do you build a pro sports league in just half a year? The Athletic talked to the people behind the scenes — from the league-builders to the players and staff — to find out.

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Kendall Coyne Schofield gave birth to her son on July 1. If he’d been born any sooner, the landscape of women’s professional hockey might look much different than it does today.

“If Drew came earlier I don’t know if we’d be here,” Brianne Jenner said with a laugh. “She was that integral.”

Instead, Coyne Schofield had her son the day before the PWHL and the players’ union ratified a landmark collective bargaining agreement on July 2 — a document that Coyne Schofield “was an engine” behind, according to Jenner, and spent her second and third trimesters negotiating.

There were definitely late nights, early mornings, constant emails, constant phone calls,” Coyne Schofield said. “Every sentence, every word, every letter was so important to all of us.”

The players’ union was officially formed in February 2023, months before Mark and Kimbra Walter purchased the PHF, the league ceased operations, and a new women’s pro hockey league was announced in its place. CBA negotiations began shortly after between future league leadership — including Stan Kasten, Billie Jean King and Ilana Kloss — and a player-led bargaining committee that included Coyne Schofield, Jenner, Hilary Knight, Sarah Nurse and Liz Knox.

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According to Kasten, it was Mark Walter, billionaire owner of the Los Angeles Dodgers and PWHL owner, who really wanted the players to organize and have a collective bargaining agreement “so that the problems we’re trying to fix are memorialized.” Starting with a CBA — which had never been done in a major women’s professional sports league — was part of the players’ long-term vision for the league, too.

“So often what we’ve seen in other professional women’s sports leagues is they start off with a league and they’re told, ‘These are the conditions in which you’re going to participate and you don’t have another option, and be grateful for what you have and go play,’” Coyne Schofield said. “We didn’t want to be like that. We wanted to start with our voices at the table and work to build this together.”


Monday afternoon’s game at Mattamy Athletic Centre was a sellout. (Mark Blinch / Getty Images)

And while the process was highly collaborative, it still took around six months to finalize, given they were drafting a document from scratch. Some weeks, the two sides breezed through multiple items. Other times, the process would stall. There were some contentious moments, of course, but also funny ones. Coyne Schofield recalled that when players asked for meals to be provided after games and training, they were met with surprise.

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“They were like, yeah, obviously, you have to eat,” she said, laughing. “But that hadn’t been obvious to date.”

The eight-year CBA is over 40 pages, with 30 articles covering everything from player salaries and player-related expenses; benefits; player movement; travel; and safety and working conditions. Specific items covered in the document range from league-minimum salaries to meals, hotel accommodations, per diem, housing, relocation expenses, health insurance, pregnancy benefits, parental leave, a 401(k) program, nursing accommodations and more.

“If we weren’t working with people on the other side that had the best intentions for this league and for these players, the CBA wouldn’t look how it looks,” said Coyne Schofield.


League leaders gave themselves roughly six months.

The announcement of the PHF acquisition and the Walters’ plans for a new women’s league came on June 30. While they had considered a potential league start in 2024-25, PWHL leaders ultimately decided on a January 2024 puck drop — even though launching a single expansion franchise in professional sports usually takes two to three years from conception to play.

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“We owed it to the athletes to get on the ice and to have a league,” said Royce Cohen, who leads business strategy for the Dodgers and was tapped to help with the PWHL“And we felt confident that we were going to be able to deliver an improved product.”

The work truly began on July 1, 2023, though Cohen says they did some league-building during the CBA and acquisition talks — examining markets and venues and discussing a marketing strategy.

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The first item on the to-do list was to finalize the original six markets. Discussions had begun in May, and the league spent time looking at everything from population figures to youth hockey participation, women’s hockey history and existing infrastructure across 20 potential markets. Facilities were a major part of the process, as the league had certain standards of professionalism — and availability — it needed to meet.

A women’s pro hockey arena shouldn’t be too big to fill, but it also shouldn’t be so small as to put a ceiling on ticket revenue. You need adequate locker rooms for players. Training facilities. Prime ice-time windows — gone are the days of 10 p.m. practices. Venues, whether training or game facilities, need to be “appropriate for professional/international hockey,” according to the CBA.

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Eventually, the league landed on Toronto, Montreal, Ottawa, Minnesota, Boston and New York. That wasn’t the original “original six,” either. According to multiple PWHL sources, the league looked at Pittsburgh, Washington, D.C., and London, Ont., among others.

The original six markets were announced in August. Venues weren’t announced until three months later. The delay, Cohen said, was due to signing agreements with the venues — not choosing them. Once the markets were finalized, the league hired six general managers, who then hired their own coaches and team staff. The league also built out its business staff. Some were hired from the PHF or PWHPA. Others came from places like the WNBA, MLB and other professional sports leagues.

The league put together the plan for the Sept. 18 draft in just three weeks, starting at the end of August. The inaugural schedule was released on Nov. 30, barely one month before the start of the season.

There have been some hiccups, of course. The league’s merchandise was criticized for its high price point and lack of inclusive sizing. All six teams are starting the season without team nicknames or logos. Instead, teams will play with their market names printed diagonally across their jerseys. According to Amy Scheer, the PWHL’s senior vice president of business operations, team branding was too important to fit into the league’s tight schedule.

“There are decisions you can make that are fast and if you make an error in your judgment on that decision, it’s easy to walk back, or you can learn from it and move on,” said Scheer, who assumed her role on Oct. 31. “From the team name perspective, it was just better off slowing the process down.”

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“(When) you challenge yourself to do something in six months, you really find out what is necessary versus ‘nice to have,’” added Cohen. “We anticipate that people expect a more traditional sort of nickname and mascot and all that fun stuff, which we have been and we will continue to work on prioritizing where it goes in the list of things to do.”


PWHL general managers had just over three months to build their teams — through free agency, the draft and two waiver periods. For Danielle Marmer, the first order of business was convincing Hilary Knight to sign with Boston.

The GM and future Hockey Hall of Fame forward had conversations when PWHL free agency officially opened on Sept. 1. Marmer, she said, could tell Knight wanted to be in Boston, but Marmer needed to sell her on the environment that she, as the first general manager of the Boston franchise, was going to create.

So, Marmer painted a picture of the sports town Knight spent five years in at the start of her professional career — and of why it would be the perfect place in which to, eventually, finish it off.

“If you want to be an elite athlete, you want to do it in Boston,” she told Knight. “The superstars in Boston are the athletes and this is a market that is exciting to be in.

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“Think about your legacy and where you are in your career right now,” she added. “Where do you want to finish it out?”


Billie Jean King and Jayna Hefford took part in the ceremonial puck drop at the first-ever PWHL game on Monday in Toronto. (Mark Blinch / Getty Images)

Knight signed a three-year deal with Boston, along with defender Megan Keller and goalie Aerin Frankel. Initially, Marmer didn’t think she would sign a goalie as one of her first three free-agent contracts. And in the days leading up to free agency, the scuttlebutt was that if any goalies were signed it would likely be Ann-Renée Desbiens — and only Desbiens. With so much talent at the position, the thought was that teams would simply wait for the draft.

That was Marmer’s thought until she did more digging. Even though the top goalies in the sport are all excellent, there was, of course, still a ranking within them. Marmer, after spending last season working for the Boston Bruins who have two elite goalies in Linus Ullmark and Jeremy Swayman, didn’t want to be outside the top tier at a critical position. Waiting until the draft was too much of a risk.

“I wanted to make sure I had a lock in each position,” she said. “I was very excited with what I got to start with.”

The question after free agency was how to build around those foundational pieces through the 15-round draft on Sept. 18.

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The plan was to balance the best available players with positional need and to ensure the team wasn’t getting caught up in positional runs. For example, if there was a run on defenders, they would get in only if the right player was still on the board. If there was a drop-off to the next tier of players, the team would take advantage of the focus on defense and grab a top forward.

“If you’re just following each run, you’re never going to head,” she said. “So it was like, let’s take what they give us, let’s be totally prepared, and totally flexible.”

Boston’s draft began with the easy selection of Swiss star Alina Müller as the No. 3 pick. It was no secret that Minnesota was going to take Taylor Heise at No. 1 but Toronto taking Jocelyne Larocque at No. 2 was the best-case scenario for Marmer, she said.

Marmer got in on the run on defenders in the second round, selecting Sophie Jaques, the offensive right-shot defender from Ohio State University. One of the team’s biggest debates came in the third round. There, Marmer hoped to get one of Hannah Brandt or Loren Gabel. When Jamie Lee Rattray was still on the board — they believed she’d be taken by Ottawa by then — Marmer swerved to take the Canadian Swiss army knife forward, at the behest of coach Courtney Kessel.

“We thought when we picked Rattray that we were going to miss out on Gabel and Brandt,” Marmer said.

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Boston ended up with all three, along with other stellar picks like Theresa Schafzahl (Round 7), Taylor Girard (Round 9), Emma Söderberg (Round 10), Sophie Shirley (Round 11) and Shiann Darkangelo (Round 12).

That draft class is a big reason why Boston has widely been viewed as the team to beat this season. They are deep, with a ton of top talent at every position and a GM with a vision for not just her team on the ice, but the environment she’s hoping to create off it. Marmer signed all of her draft picks heading into training camp and didn’t invite too many players to camp. She felt comfortable with the work they did in the draft and wanted players to feel confident and settled heading into the season. And she wanted the focus of training camp to be on preparing for the season — not as much about tryouts.

“The team that comes together the quickest is going to be the most successful this season,” she said. “The decision to sign them was to show them we believe in them. Have players figure out what kind of apartment they can go look for, how much they’re making, make sure they’re not in the middle of training camp and trying to build their Ikea bed.”


For many PWHL players, the start of the league required major changes.

Some, like Toronto captain Blayre Turnbull, moved across the country. Ottawa’s Akane Shiga made the move from Japan to play in Canada’s capital city.

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For Kali Flanagan, joining the PWHL came with an unexpected departure.

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Flanagan, 28, had spent her entire hockey career in Boston, moving up the youth hockey ranks to a stellar career at Boston College and a defender of the year award while playing for the PHF’s Boston Pride in 2023. So it came as a bit of a surprise when Toronto stepped up in the sixth round of the PWHL Draft to select her.

“My initial reaction was, ‘Oh my God, a new adventure,’” Flanagan said“I couldn’t have been more excited.”

In October, Flanagan signed a two-year contract with Toronto — which wasn’t announced until Nov. 10 by the league — moved out of her shared apartment with his sister, Kristine, and started apartment hunting in a new city — and country — for the first time.

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Ella Shelton scored the first-ever PWHL goal — and the puck and her stick are now headed for the Hockey Hall of Fame. (John E. Sokolowski / USA Today)

Her new Toronto teammates were a big help, she said, pointing her in the direction of good neighborhoods and recommending spots to eat. Renata Fast, one of Toronto’s foundational free-agent signings, helped connect Flanagan — and other teammates — to a realtor who was a “huge” help.

Michael Ouzas, who played professional hockey with Fast’s husband, viewed apartments for Flanagan while she was still in Boston and FaceTimed her to show her the spaces. With his help, she found a spot quickly and moved in November, two weeks before the start of training camp, and “spent a lot of time building Ikea furniture.”

The timing allowed Flanagan to find a home and get settled, versus living in a hotel while trying to earn a spot on the roster. That was by design from Kingsbury, who wanted the athletes they knew would be on Toronto’s first roster to have peace of mind and a level of comfort in a new place before the start of training camp.

“It definitely helped,” Flanagan said. “I just think this team and staff and the environment that they’ve created for us so far has been amazing. It feels like a really special atmosphere.”

On Monday afternoon, fans got their first glimpse of a league that was built quickly, but with the goal of longevity.

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The puzzle pieces have been put together. Now it’s time to see what the PWHL can really be.

—With files from Sean Gentille

To get more stories like this delivered to your feed, follow our women’s hockey coverage.

(Illustration: Eamonn Dalton / The Athletic. Photos of Stan Kasten, Hilary Knight and Kendall Coyne Schofield: Jayne Kamin-Oncea, Justin Berl, Chase Agnello-Dean / NHLI via Getty Images)

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Disney, ESPN to air Mickey Mouse alt-cast for Knicks-Spurs on Christmas

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Disney, ESPN to air Mickey Mouse alt-cast for Knicks-Spurs on Christmas

It will be a Mickey Mouse production for the NBA on ESPN.

On Christmas Day, the network and the league will continue the trend of presenting alternative broadcasts when the New York Knicks face the San Antonio Spurs at noon, Disney announced Wednesday.

While the traditional broadcast will be available on places like ESPN and ABC, ESPN2 will have what is being dubbed as “Dunk The Halls,” the first animated game in NBA history. Both versions will be available on the streaming services, ESPN+ and Disney+.

The presentation will utilize Sony’s “Beyond Sports Technology” by recreating the game action of stars like Victor Wembanyama and Jalen Brunson on Magic Kingdom’s “Main Street USA.” Mickey and Minnie Mouse, Donald Duck, Pluto, Goofy and Chip and Dale will cheer on the players and deliver pretend pre-game and half-time speeches.

At intermission, the Disney characters will compete in a slam dunk contest.

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After a long night of work, Santa’s helpers have been contracted to operate the cameras, while Santa, himself, will work ESPN’s “SkyCam” during the game.

Drew Carter, Monica McNutt and sideline reporter Daisy Duck will be the trio on the broadcast. The traditional telecast will feature Ryan Ruocco and Corey Alexander with Cassidy Hubbarth on the sideline.

ESPN said in its release that fans will also find out if snow will fall on “Main Street,” though it is doubtful any betting sites will take wagers (a white Christmas is a strong favorite, nonetheless). If that is not enough to entice viewers, Goofy will see how many churros he can eat.

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The telecast continues the trend of alternative broadcasts. In 2021, the NBA and ESPN teamed up with Disney Marvel characters for an alt-cast.

Required reading

(Photo: Courtesy of ESPN)

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Legendary UConn coach Geno Auriemma sets NCAA all-time wins record

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Legendary UConn coach Geno Auriemma sets NCAA all-time wins record

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Legendary UConn women’s basketball head coach Geno Auriemma made history Wednesday night with the Huskies’ victory over Fairleigh Dickinson University. 

Auriemma became the all-time wins leader in college basketball history for both men and women, collecting his 1,217th victory to pass Tara VanDerveer, the legendary Stanford Cardinal coach. 

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More than 60 former players were at Gampel Pavilion as part of a sellout crowd to watch the Huskies take down the Knights, 85-41. Despite UConn being a heavy favorite in this matchup, Auriemma went about coaching like the 1,216 wins before it, until the final buzzer sounded.

Connecticut Huskies head coach Geno Auriemma reacts in the first quarter against the Iowa Hawkeyes in the semifinals of the Final Four of the 2024 NCAA Tournament at Rocket Mortgage FieldHouse. (Kirby Lee/USA Today Sports)

The game was also a celebration of Auriemma and associate head coach Chris Dailey’s 40th season leading the Huskies. It was part of a celebration that included a goat petting zoo near the arena during a fan fest, a reference to Auriemma being the greatest of all-time. 

While the night was meant to honor Auriemma and Dailey, the win to set the new record led to reflection on just how dominant his program has been at UConn all these years. 

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GENO AURIEMMA TIES DIVISION I COACHING RECORD AS NO. 2 UCONN BEATS NO. 14 UNC 69-58

The Huskies are 11-time national champions with 23 Final Four appearances, including 15 in the last 16 years. 

Auriemma’s .882 win percentage for his career remains an NCAA record as well. 

“At the beginning, we really just had our vision and each other to say, ‘This is what we’re going to do,’” Dailey said Tuesday, via ESPN. “And we were able to convince enough people to believe that same dream. And, eventually, 40 years later, a lot more has happened than what we ever thought would have.”

Bueckers and Geno

Paige Bueckers and head coach Geno Auriemma of the Connecticut Huskies during the first half against the Duke Blue Devils in the Sweet 16 of the NCAA Tournament at Moda Center March 30, 2024, in Portland, Ore. (Steph Chambers/Getty Images)

Auriemma has only coached at one school, building his squad in Storrs to the point it was nationally recognized as a powerhouse for decades. After the team’s first national title under Auriemma in 1995, UConn was, and still remains, a powerhouse every season. 

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Auriemma, 70, still wants to coach the Huskies despite admitting to feeling at times it was the right move to walk away. 

“As long as I’m here, and I walk in this building, and I see the players here, and I see the people that work in my little world and how we all kind of motivate each other, there’s no other place I would want to be,” he said. 

Geno Auriemma

Head coach Geno Auriemma of the Connecticut Huskies celebrates after his team’s 80-73 win against the USC Trojans in the Elite Eight of the NCAA Tournament at Moda Center April 1, 2024, in Portland, Ore. (Soobum Im/Getty Images)

UConn remains unbeaten at 4-0 to start the 2024-25 campaign. 

Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.

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Sebastian Mack makes his presence felt in UCLA's win over Idaho State

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Sebastian Mack makes his presence felt in UCLA's win over Idaho State

In case anyone had forgotten about him amid all the newcomers dotting UCLA’s roster, Sebastian Mack provided a reminder with every foray toward the basket Wednesday night.

He’s still here. Dismiss him at your own risk.

On a night that the frontcourt duo of Tyler Bilodeau and Eric Dailey Jr. continued to provide a smorgasbord of offense for the Bruins, Mack was their leading scorer on the way to an 84-70 victory over Idaho State at Pauley Pavilion.

Mack contributed 21 points off the bench on the strength of 15 free throws for the Bruins (4-1), who have won three consecutive games in convincing fashion since their setback against New Mexico earlier this month.

Meanwhile, Bilodeau and Dailey continued to carry a group of starters that hasn’t gotten much offensive production from the guards. It was a similar story Wednesday, with Kobe Johnson, Lazar Stefanovic and Skyy Clark combining for just 10 points.

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Bilodeau single-handedly doubled that output with 20 points on eight-for-14 shooting, including four of four from three-point range for a team that made nine of 14 shots from beyond the arc. Dailey added 16 points while making seven of nine shots to go with seven rebounds.

Their efficiency prevented defenders from sagging off to contest UCLA’s most prolific offensive weapon, who continually drove the open lanes that invited a Mack attack. The Bengals kept fouling the sophomore guard and sending him to the free-throw line, where he made 15 of 16 attempts.

Mack’s presence alone could be considered a victory for the Bruins. He could have joined several teammates who departed in the offseason amid the influx of six transfers. He stuck it out, heeding his coach’s advice.

UCLA forward Tyler Bilodeau dribbles with his back to the basket, working to get an open shot against Idaho State Wednesday at Pauley Pavilion.

(Icon Sportswire / Icon Sportswire via Getty Images)

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“The last thing you should do,” Mick Cronin said, repeating what he told Mack. “You should stay here, let me coach the hell out of you and get everything out of you that you need to get out of you so you can become who you want to become. Choose hard. It works for people. Choose hard. Don’t choose easy.”

Mack said he trusted his coach’s promise to make him a more complete player.

“Just be able to guard, shoot, score whenever I look at my teammates,” Mack said of the things he’s working on, “just all around, pretty much.”

Mack displayed unselfishness in the first half with a lob to forward William Kyle III for a thunderous dunk that enlivened the crowd.

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After using a small lineup in the season’s early going, Cronin said he would eventually like to play the 6-foot-9 Kyle alongside the 6-foot-9 Bilodeau and 6-foot-8 Dailey to combat the larger bodies he expects to face in the Big Ten.

“When those bigger teams come,” Bilodeau said, “we’re definitely going to need the size and the strength in there.”

One possible snag is the lack of a reliable backup big man. Cronin hasn’t been happy with the performance of center Aday Mara, who had two turnovers in as many minutes Wednesday.

“Aday’s got to play better,” Cronin said, “so then we’ve got a sub.”

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Since infuriating their coach with a lack of toughness against New Mexico, the Bruins have pleased him with improved competitiveness and defensive intensity.

Next on Cronin’s to-do list? Get better at rebounding, reducing turnovers and making shots.

There was some progress Wednesday in that the Bruins made 27 of 47 shots (a season-high 57.4%) and committed a reasonable 11 turnovers. But they gave up 10 offensive rebounds after putting a lid on the basket in practice this week to emphasize boxing out.

UCLA also exhibited some defensive slippage, particularly over the final 10 minutes, after holding its three previous opponents to 50 points or fewer at home this season.

Idaho State may not have much name recognition, but the Bengals have a proud history against UCLA. Some might say they ended the Bruins basketball dynasty with a 76-75 upset over a Marques Johnson-led team in the second round of the 1977 NCAA tournament.

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John Wooden was already gone, you say? True, but the Bruins had extended their run of Final Fours the year after he retired in 1975, only for the team’s streak of 10 consecutive trips to college basketball’s biggest stage to end thanks to a flurry of points and rebounds from Idaho State’s Steve Hayes.

Senior forward Isaiah Griffin looked like he might reprise that role while scoring Idaho State’s first 12 points Wednesday. At that point, the Bengals (2-4) held a 12-10 lead and appeared like they might have a chance for a breakthrough after single-digit losses to Arizona State, USC and Cal State Fullerton.

But Bilodeau and Dailey countered with back-to-back three-pointers to spark a 10-0 run, and Mack kept attacking.

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