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Meet Armando Villarreal, the man behind college football’s coolest helmets

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Meet Armando Villarreal, the man behind college football’s coolest helmets

Armando Villarreal was hanging onto the back of a garbage truck in his hometown of Imperial, Neb., when his phone rang. He quickly hollered to the driver to hit the brakes. Villarreal hopped off and answered the incoming call from Brad Haley, business manager of Schutt Sports, a company that manufactures football equipment. That conversation, which took place six years ago, altered both the trajectory of Villarreal’s life and his artistic career.

If that call goes to voicemail and Villarreal forgets about it, he likely never leaves his municipal job working for Imperial — a tiny city with a population of less than 2,000 in rural southwest Nebraska.

Luckily, he did pick up and listened to Haley’s unusual pitch: to airbrush a specialty helmet for Mississippi State in honor of alum Sonny Montgomery, a World War II veteran and former Mississippi state politician. Villarreal and Haley first met at a retail summit in Las Vegas years earlier, when Villarreal was working for a California-based art production company contracted by professional teams and leagues.

Since then, Villarreal has become a leader in this specialized field. Illinois’ leather helmets honoring legend Red Grange in last month’s game against Michigan were arguably his finest work.

Villarreal has done individually airbrushed helmets for 12 programs since 2018, including Utah, UCF, Maryland, BYU, Michigan and Tennessee. A former member of the U.S. Army Reserve who was deployed both to Kosovo and Iraq in the early 2000s, Villarreal did his best to balance his city job with airbrushing hundreds of helmets each year — until 2022 when the demand for his artistry became overwhelming.

Typically, equipment staffers at various programs will reach out to Schutt Sports, which then contacts Villarreal with the school’s pitch. Schutt handles the orders of however many helmets are needed, and they’re eventually shipped to Villareal’s home in Imperial.

“I just have to make sure it looks good on TV,” he said.

Schools will have their own graphic designers send mock-ups to Villarreal. The tricky part is wrapping an image around the entirety of the helmet. Some ideas are simple and easier to apply, such as UCF’s moon design honoring the university’s historical ties to the U.S. space program, or Tennessee’s helmet honoring the Smoky Mountains.

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There was one project so intimidating that he initially turned it down multiple times. In 2021, Utah’s director of equipment, Cody Heidbreder, asked Villarreal if he could paint helmets commemorating the passing of Utah players Ty Jordan in 2020 and Aaron Lowe in 2021.

(Video courtesy of Greg Gosse)

“I think I told them four times I couldn’t do it,” Villarreal said. “Cody just kept on me and kept on me. Finally, I said we’ll do it. That was the year I quit my day job because it was so much. It was about six hours per helmet.”

Programs usually come to Schutt and Villarreal with ideas in November and December to prepare for the following season. Right now, he’s finishing Utah’s speciality helmet for its Nov. 23 matchup against Iowa State in Salt Lake City.

“As soon as that’s done, we’ll start working on designs for next year,” Villarreal said.

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Helmets sent to Imperial from Schutt will arrive anywhere from May to June each spring.

Villareal receives just the “shell” of the helmet — sans facemask and chin strap — and immediately works on sanding each one down, with the help of his wife and three children. In order for the paint and design to stick properly, the texture of the helmet needs to be much rougher, without as much gloss.

A typical order generally consists of around 150 helmets per team. Some schools order more because they plan on selling or auctioning them off as collectible items. Illinois, Villarreal said, has received such fanfare over the leather helmet that the athletic department is considering a special order after the season.

It takes a minimum of two months to complete an entire order and have it shipped back to the school. The Illinois order took an estimated two hours per helmet, while the Utah helmets that will debut against Iowa State later this month took about four hours each.

“When you’re doing 155 helmets, the 32nd one has to look like the 76th one and the 120th one,” Villarreal said. “They all have to be pretty similar.”

Villarreal occupies space in an old shop his dad uses, and he also relies on his father-in-law, who owns a welding and fabrication shop in town. That’s where Villarreal spends hours with a paint respirator meticulously applying the airbrush design on helmet after helmet.

The business is gaining so much popularity that he and his wife, Lora, are thinking about building their own studio and adding additional manpower if demand keeps climbing. Once upon a time, after returning from his tours of duty, Villarreal was in Florida airbrushing motorcycles. Now he’s at the forefront of college football uniform ingenuity.

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“I’ve got to figure out how many we actually do, because ultimately it depends on the design,” he said. “The trouble is, the players don’t report until spring. And then they’ve got to get their helmets fitted. So there’s a tight window in there where I think, how can we do this? How many can we get done?

“This leather helmet for Illinois just exploded. I don’t know what the future holds. There’s going to be a pretty big learning curve in the next year or two.”

Maybe, but that doesn’t mean he can’t take a break and enjoy it. Recently EA Sports College Football 25 updated its video game options to include Illinois’ throwback leather helmets.

“The little kid in me is freaking out,” he recently posted on X. “I’m freaking out!”

(Illustration: Dan Goldfarb / The Athletic; All photos courtesy of Armando Villarreal)

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Chargers’ Justin Herbert gushes over Madison Beer in heartfelt birthday tribute: ‘Changed my life forever’

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Chargers’ Justin Herbert gushes over Madison Beer in heartfelt birthday tribute: ‘Changed my life forever’

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Los Angeles Chargers quarterback Justin Herbert gushed over 27-year-old singer Madison Beer in a heartfelt birthday tribute on social media, offering fans a rare glimpse into the couple’s relationship. 

The two-time Pro Bowl quarterback, who normally shies away from the public eye, posted a series of photos to his Instagram Stories on Thursday. 

Justin Herbert of the Los Angeles Chargers warms up prior to a game against the Philadelphia Eagles at SoFi Stadium on Dec. 8, 2025 in Inglewood, California. (Katelyn Mulcahy/Getty Images)

“Happy birthday to my favorite person of all time,” Herbert wrote in a post that showed the couple on the sidelines of one of his NFL games. “I love you so much. You’ve changed my life forever.”

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In another photo appearing to show the couple out to dinner, Herbert wrote, “I am the luckiest guy alive…”

Herbert, who turns 28 later this month, shared another photo of the “Make You Mine” artist petting goats and captioned the photo, “My goats.”

The couple was first linked together in August when they were spotted together on the set of one of Beer’s music videos in Los Angeles. Herbert and Beer were photographed in October on the sidelines of a Chargers game at SoFi Stadium, seemingly confirming the dating rumors. 

Quarterback Justin Herbert of the Los Angeles Chargers and singer Madison Beer attend an NBA game between the Los Angeles Lakers and the Minnesota Timberwolves at Crypto.com Arena in Los Angeles, California, on Oct. 24, 2025. (Kevork Djansezian/Getty Images)

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The same month, Herbert went viral after blocking a rogue basketball from hitting Beer when the two sat courtside at a Los Angeles Lakers game.  

Herbert signed a five-year, $262.5 million extension with the Chargers in July 2023. Despite proving himself to be one of the elite young quarterbacks in the NFL, Los Angeles’ offensive struggles have seen the team fall short in back-to-back playoff appearances.

Quarterback Justin Herbert (10) of the Los Angeles Chargers blocks a basketball from hitting Madison Beer as they attend a basketball game between the Los Angeles Lakers and the Minnesota Timberwolves at Crypto.com Arena in Los Angeles, California, on Oct. 24, 2025. (Kevork Djansezian/Getty Images)

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 The team’s offensive coordinator, Greg Roman, was fired in January and replaced with former Miami Dolphins head coach Mike McDaniel, who is regarded as one of the top offensive minds in football. 

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Shohei Ohtani’s second-inning grand slam propels Japan to a rout in World Baseball Classic opener

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Shohei Ohtani’s second-inning grand slam propels Japan to a rout in World Baseball Classic opener

The last time Shohei Ohtani was seen wearing a World Baseball Classic uniform with “Japan” across his chest, he was striking out Mike Trout of the United States on a ninth-inning, full-count slider to give his country a victory in the championship game three years ago.

So much has happened in Ohtani’s life between then and now. He has a wife and a daughter, a new interpreter, a new Major League team, two World Series championships and three more Most Valuable Player awards.

Yet unforgettable WBC memories continue. This time, he delivered from the batter’s box instead of the pitcher’s mound.

In the second inning of Japan’s WBC opener against Chinese Taipei on Friday at the Tokyo Dome, Ohtani smacked a hanging curve a few feet over the right-field wall for a grand slam, triggering an offensive onslaught that resulted in a 13-0 victory.

“I thought it might land as an out, so above all, I really wanted to get the first run on the board,” Ohtani told reporters afterward.

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Ohtani led off the game with a double and singled in his second at-bat of the second inning, when Japan put up a WBC-record 10 runs. He added a run-scoring single in the third inning, giving him five runs batted in.

In 2023, Ohtani hit and pitched Japan to the WBC title, batting .435 with eight RBIs and allowing only two earned runs in 9 2/3 innings on the mound. This year, he will only bat, saving his pitching for the Dodgers, who begin their quest for a third consecutive World Series title in three weeks.

Japan’s starting pitcher Friday was a decorated Dodger nevertheless. Yoshinobu Yamamoto, MVP of the 2025 World Series, threw 2 2/3 scoreless innings, walking three and striking out two while giving up no hits.

His command wasn’t pinpoint — he threw 53 pitches, 33 for strikes — but it is still spring training, even though the atmosphere was electric for Japanese players competing in front of a crowd of 42,314 that included actor Timothy Chalamet and superstar Bad Bunny.

“I know there will be some tough battles ahead, but if the fans and the team can unite and everyone can help build the excitement together, it will really encourage us,” Ohtani said.

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Russell Wilson escalates feud with Sean Payton, labels Broncos coach ‘classless’

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Russell Wilson escalates feud with Sean Payton, labels Broncos coach ‘classless’

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Russell Wilson and Sean Payton spent just one NFL season together, but tension lingered after a rocky year.

And it appears the tension that built up from that tumultuous stretch continues to linger.

Wilson’s interview on the “Bussin’ With the Boys” podcast, recorded before last month’s Super Bowl between Seattle and New England, recently resurfaced. 

In the interview, Wilson doubled down on his October comment labeling Payton “classless,” saying he felt slighted by his former coach’s remarks.

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Head coach Sean Payton of the Denver Broncos talks to quarterback Russell Wilson on the sideline during an NFL preseason football game against the Arizona Cardinals at State Farm Stadium Aug. 11, 2023, in Glendale, Ariz. (Ryan Kang/Getty Images)

“[When] you’ve been on the same side or this and that, and I got the same amount of rings as you got, meaning Sean, right?” said Wilson, who won a Super Bowl with the Seattle Seahawks as Payton did coaching for the New Orleans Saints. 

“I got a lot of respect for him as a play-caller, this and that, but to take a shot, I don’t like. I don’t think it’s necessary, you know, I mean, especially when I’m not even on your own team anymore. So, for me, there’s a point in time where you have to, I’ve realized, I’ve stayed quiet for so long. There’s a there’s a time and place where I’m not.

“I know who I am as a competitor, as a warrior, as a champion, too, and, you know, I’ve beaten Sean, too. You know, like we’ve been on the same place and the same thing. And so, it’s not a matter of disrespect. Just don’t disrespect me.”

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Sean Payton and Russell Wilson of the Denver Broncos during an a game against the Minnesota Vikings at Empower Field at Mile High Nov. 19, 2023, in Denver, Colo. (Ryan Kang/Getty Images)

After a rocky one-year stint with the Pittsburgh Steelers in 2024, Wilson joined the New York Giants last offseason. However, he was relegated to a backup role after just three games.

Rookie Jaxson Dart quickly showed promise once he had the chance to start, but his season was briefly derailed by injury. Jameis Winston — not Wilson — stepped in for Dart in a handful of games. Dart threw three touchdowns in a Week 7 matchup with the Broncos, nearly pulling off an upset in what was eventually a close loss.

After the game, Payton said Dart provided a “spark” to the Giants’ offense.

“I was talking to [Giants owner] John Mara not too long ago, and I said, ‘We were hoping that that change would have happened long after our game,’” Payton said.

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The New York Giants’ Russell Wilson attempts to escape a sack by Dallas Cowboys defensive end James Houston (53) in the first half of a game Sept. 14, 2025, in Arlington, Texas.  (AP Photo/Julio Cortez)

Payton also said the Broncos would have faced less of a challenge had Wilson been under center.

“Classless … but not surprised,” Wilson responded in a social media post. “Didn’t realize you’re still bounty hunting 15+ years later though the media.”

Despite last season’s struggles and chatter about his football future, Wilson does not appear ready to call it quits in 2026.

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“I wanna play a few more years for sure,” he said. “I think, for me, I’ve always had the vision of getting to 40, at least. I think the game is different. Quarterbacks, we get hit. It’s not, you know, we get hit hard, but … there’s certain rules. I mean, back in the day when I started, bro, it was you just get [clobbered]. 

“I mean, so I feel like the game allows you to, you know, live a little longer, I guess. I feel healthy. I feel great. But I think, more than anything else is, do you love the game? Do you love studying? Do you love the passion for it all? Do you love the process? Do you love the practice? Do you love — everybody loves the winning part of it, but it’s process. There’s a journey that you got to be obsessed with. And that part I’m obsessed with.”

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