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7 Underrated Small Towns to Explore in North Carolina

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7 Underrated Small Towns to Explore in North Carolina


North Carolina is an under-appreciated gem of a travel destination on the East Coast of the United States. With its lush, mountainous interior to the west of the state to the temperate, beach-lined Atlantic coast to the east, one does not have to stray far to find natural beauty here. On top of that, North Carolina is built up of a collection of cities and towns that are full of a southern charm that you don’t normally find in many coastal areas.

Today, let’s take a deeper look at 7 of the most underrated small towns in the Tar Heel State that will certainly broaden your enjoyment and understanding of this wonderful place and give you some unique ideas for your next road trip here.

Brevard

Main Street in Brevard, North Carolina. Image credit Nolichuckyjake via Shutterstock.com

Brevard is located on the far western side of North Carolina and is regarded as a gateway to the famed Pisgah National Forest, which is known for its lush interior wildlands and numerous waterfalls. The nearby Looking Glass Falls, for example, is a popular spot for visitors looking for beautiful landscape photos and a refreshing dip on a hot day.

Brevard’s downtown area, although small, has all the amenities one may need on a stop here. One popular spot is the Oskar Blues Brewery, a fun locale to grab a cold, locally-produced, beverage in. For more entertainment, the Brevard Music Center is a scenic venue to catch an outdoor show. Historical landmarks like the Transylvania County Courthouse and the many historic homes along Main Street give a detailed look into the town’s past.

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The annual White Squirrel Festival, celebrating the town’s unique albino squirrels, is a whimsical event to take part in for those on the lookout for an obscure cultural outing.

Statesville

Downtown historic Statesville on a warm summer's evening.
Downtown historic Statesville on a warm summer’s evening, via JNix / Shutterstock.com

Looking for a quiet town to retreat to outside of Charlotte? Located less than an hour north of the city, Statesville might be just the place for you. With a modest population of less than 30,000 residents, this underrated town has much to see and do in and around it, with a number of museums and other landmarks downtown and the picturesque Lake Norman located nearby.

The Academy Hill Historic District is well-known for its Victorian-era architecture, among many other historic buildings that are registered on the National Register of Historic Sites. Furthermore, the Iredell Museums, located right in the center of town, regularly showcases exhibits based on local interests and artists from the region.

If you’re in the area during the winter holidays, definitely stop by to check out the annual Statesville Christmas Parade, where the entire dowtown area dresses up to match the spirit of the season.

Elkin

A summer street festival in Elkin, North Carolina
A summer street festival in Elkin, North Carolina. Image credit Nolichuckyjake via Shutterstock

Elkin, situated in the Yadkin Valley, is an ideal town to stop in in North Carolina’s underrated wine country. This town’s location along the Yadkin River also makes it a sought-after destination for outdoor adventures, with its abundant fishing, kayaking, and hiking spots. Nearby, the Stone Mountain State Park also features extensive hiking trails many including rewarding viewpoints looking over the surrounding area.

The local wineries and vineyards, including the Elkin Creek Vineyard, exemplify this ideal grape-growing region. This family-owned winery is celebrated for its beautiful countryside setting and more importantly, its fine wines. Other popular nearby wineries include Piccione Vineyards and Grassy Creek Vineyard & Winery.

Be sure to pay a visit to the historic Reeves Theater, a beautifully restored venue that regularly hosts film screenings and live performances.

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Southport

Street view in Southport, North Carolina
Street view in Southport, North Carolina, via christianthiel.net / Shutterstock.com

Southport sits on the southeastern coast and is conveniently located near the city of Wilmington. This charming beach town sits on the banks of the Cape Fear River and is in close proximity to a good selection of parks and other natural reserves.

Southport’s waterfront is often the main point of interest. Visitors can enjoy walks along the docks, where several eateries serving fresh seafood can also be found. Oliver’s on the Cape Fear and Provision Company are highly rated choices, with options closer to the heart of dowtown including Moore Street Oyster Bar and Blue Cow Grille.

Southport is also home to several historic sites, including the Fort Johnston Museum, which explores the area’s military and maritime significance dating back to the town’s founding in 1792.

The neighboring Oak Island offers additional ways to explore the coast with its beautiful beaches and the Oak Island Lighthouse, another notable landmark from the past.

Mount Airy

Downtown Mount Airy, North Carolina.
Downtown Mount Airy, North Carolina.

Mount Airy, often recognized as the inspiration for the fictional town of Mayberry on The Andy Griffith Show, is a true window into small-town Americana. Many visitors to Mount Airy opt to explore the Andy Griffith Museum, which celebrates the life and career of the beloved actor and his connection to this town.

Many also come here for its nearby parks and wildlands. The nearby Blue Ridge Mountains, a part of the great Appalachian Mountain range, contain many outdoor activities, such as hiking and camping, and for those who don’t wish to leave the comfort of their car, some of the most scenic drives in the country. Pilot Mountain State Park, a short drive from town, is also renowned for its unique yet wonderful rock formations, each carved by the powers of wind and water over millennia.

Historic sites in and around Mount Airy, like the Old North State Winery (housed in a mercantile from 1890) and the Mount Airy Museum of Regional History (just across the street from the former), will lay out additional info about the area via exhibits and guided tours.

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Marion

Marion, North Carolina: A sign for Hawkins Lumber Company business store shop and American Flag
Marion, North Carolina: A sign for Hawkins Lumber Company business store shop and American Flag, via krblokhin / iStock.com

Marion is another town that gives easy access to the scenic Blue Ridge Mountains, a popular natural landmark nearby being the Linville Gorge, one of the deepest gorges in the United States.

Marion’s dowtown area is worth at least a bit of exploration too, with several notable historic sites to be found within it. The McDowell County Courthouse, built in 1927, stands as a prominent landmark. The local Marion Historic District is also home to a variety of shops, restaurants, and galleries housed in well-preserved buildings. Marion also hosts the annual Marion Firemen’s Fair, a local tradition that features rides, games, and food, making it a good place to bring the whole family.

The nearby Catawba River is another highlight for outdoor enthusiasts. It is a place where canoeing, riverside picnics, and hiking are popular activities for residents and visitors alike.

New Bern

Bradham's Pharmacy is the Birthplace of Pepsi-Cola in New Bern, North Carolina
Bradham’s Pharmacy is the Birthplace of Pepsi-Cola in New Bern, North Carolina. Image credit Kyle J Little via Shutterstock

Founded in 1710 New Bern is one of North Carolina’s oldest towns, on top of being an absolute coastal delight. Situated at the confluence of the Neuse and Trent Rivers, New Bern is well known for its boat docks and access to other water-based activities.

Given its age, this town is full of historic landmarks for you to explore. For one, the Tryon Palace, a reconstruction of the former British Governor’s opulent residence, now contains a museum and regularly scheduled guided tours. Its grounds are also well known for its vast gardens, making it a perfect place for an afternoon walk. The nearby New Bern Firemen’s Museum will provide you with deep insight into the town’s longstanding firefighting department, a spot that certainly appeals to history buffs and families alike.

New Bern is also known as the birthplace of Pepsi-Cola, and visitors can explore the original pharmacy where the famous drink was first created. Grab a cold one this summer!

See another Side of South North Carolina

From sea to summit and everything in between, these underrated small towns in North Carolina make perfect stops for any road trip throughout the state. Whether you seek to hike the vast Blue Ridge Mountains or simply lounge on a beach by the ocean, there are several great options for all interests. Better yet, all the destinations mentioned here are filled with intriguing history and people who continue to preserve traditions that date back to the very founding of the country. Be sure to explore all corners of the welcoming Tar Heel State if you’re in the area!

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North Carolina

SBI investigating murder in Madison County

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SBI investigating murder in Madison County


The North Carolina State Bureau of Investigation has confirmed that they are investigating a murder in Madison County that occurred around 3 a.m. on March 31.

News 13 is working to get more information. This story will be updated.



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Suspect accused of stabbing pregnant woman outside North Carolina Harris Teeter

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Suspect accused of stabbing pregnant woman outside North Carolina Harris Teeter


CHARLOTTE, N.C. (QUEEN CITY NEWS) — A woman accused of stabbing a pregnant woman in southeast Charlotte earlier this month has been arrested, according to the Charlotte-Mecklenburg Police Department.

Officers responded to an assault with a deadly weapon call just before 11:30 a.m. on March 18 in the 100 block of South Sharon Amity Road. The stabbing happened outside, in the parking lot of a Harris Teeter grocery store.

When CMPD officers arrived, they found a 38-year-old woman who had been stabbed. CMPD said she told them she had been stabbed once during the attack. Her injuries were described as non-life-threatening, and she was treated and later released from the hospital.


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Following the attack, investigators released surveillance footage and were asking anyone who recognized the suspect or vehicle involved to come forward.

On Monday, March 30, police announced they’ve identified the suspect as Marvina Marie Hardy. Hardy was located by CMPD’s VCAT detectives, with the assistance of the South Carolina Law Enforcement Division, Florida Division Law Enforcement, and Florida State Highway Patrol.

Hardy is currently in custody at the Flagler County Sheriff’s Office Jail in Florida and is awaiting extradition back to North Carolina. She is facing several charges, including assault with a deadly weapon with intent to kill/inflict serious injury and battery of an unborn child.

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I fled hellhole LA for my dream life in the country. Look how much better my life is now

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I fled hellhole LA for my dream life in the country. Look how much better my life is now


A woman who once swore by the California dream says wildfires, sky-high costs — and a crackdown on her Airbnb lifeline — pushed her to pack up and flee Los Angeles for good.

Natasha Thomlinson-Clark is one of thousands of Angelinos who have left the state in recent months, driven out by a variety of factors, according to newly released Census data.

The urge to relocate crept in slowly, starting when local ordinances and a risk of fines, forced her to stop relying on a short-term rental to supplement her income.

“I had an Airbnb in West Hollywood that was basically how I survived before,” said Thomlinson-Clark. “They shut down my Airbnb…[it was] very hard for me financially.”

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Then came the final straw when the Palisades Fire forced her and her husband Luke to reconsider their living situation.

Natasha Thomlinson-Clark and her husband Luke decided to leave LA County after the Palisdes Fire. Natasha Thomlinson-Clark
Thomlinson-Clark ditched LA for Charlotte, North Carolina. Natasha Thomlinson-Clark

“Then the fires really — that kinda freaked us out a lot,” she said. “We were paying all this money … couldn’t get house insurance. We were basically sitting ducks with no housing insurance.”

“I thought, ‘what are we doing?’”

Within months, Thomlinson-Clark ditched LA for Charlotte, North Carolina — a move she admits was “a bit of a knee-jerk reaction,” but one that quickly paid off.

“We came straight to Charlotte … it was cheaper, it made financial sense to me.”

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The couple snapped up a sprawling 2,800-square-foot home for $660,000 in May 2025 — a price that would barely land a modest property in Southern California.

“What you can buy here is ridiculous compared to California,” she said.

The couple bought a 2,800-square-foot home for $660,000 in May 2025. Natasha Thomlinson-Clark
Los Angeles County lost roughly 54,000 residents, the largest population drop in the nation. Getty Images

The numbers back her up.

Los Angeles County lost roughly 54,000 residents between July 2024 and July 2025, the largest population drop in the nation, according to newly released US Census Bureau data. Once topping 10 million residents, the county has now slipped to under 9.7 million — a steady decline with no clear end in sight.

Experts say affordability is the driving force.

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Realtor.com senior economist Joel Berner noted that LA’s housing affordability score sits at just 0.41, far below the national average of 0.77. Median rent in the county has surged to $2,709 — compared to $1,667 nationwide — leaving many residents priced out.

“Incomes in LA have simply not kept pace with housing costs,” Berner said, adding that many are “squeezed to the point where they have to choose to leave.”

That’s exactly what Thomlinson-Clark did — even if it wasn’t easy.

“I had never thought about leaving LA. If I’m honest, the fires were a big driving force,” she said. “I worked really hard to get to California — specifically, I picked California.”

She insists the move wasn’t political, still, the financial upside has been hard to ignore. After buying her first home ten months ago, she told The Post, she bought a second one last Friday.

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“Money goes much farther here,” she said.

It’s a trend LA County Supervisor Kathryn Barger is watching closely.

“Los Angeles County’s population decline is a clear signal that we must stay focused on the fundamentals — public safety and affordability,” Barger said in a statement to The Post. “When people feel safe and can afford to live here, they stay and invest in their communities. If we lose sight of that balance, we risk losing the very workforce and families that make our region strong.”

Even so, Thomlinson-Clark hasn’t completely shut the door on the Golden State.

“Financially it’s better, but you do give up a lot,” she admitted. “California — it’s the sunshine tax you pay. There’s a lot to do in California.”

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“Really tough to leave,” she added. “I can’t say I’ll be here forever.”



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