Miami, FL
Lowe’s Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa América 2024 USA™ to Win Over Fútbol Fans | Inter Miami CF
To capture the hearts and minds of consumers through a shared love for fútbol, Lowe’s is delivering a hat trick for fútbol fans. Lowe’s is partnering with the best fútbol player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF and the upcoming CONMEBOL Copa América 2024 USA™.
Through a multiyear agreement, Messi also becomes a member of Lowe’s Home Team, making him the first fútbol player to join the lineup of top NFL and NBA athletes who have helped improve communities around the country since 2020.
“Lionel Messi is the GOAT of the assist,” said Jen Wilson, Lowe’s senior vice president of enterprise brand and marketing. “Partnering with him is the perfect reflection of Lowe’s shared passion for assisting our customers, whether for their business or home.”
To kick off his first season, Lowe’s and Messi will “assist” Lowe’s loyalty customers with extra perks. Starting today, all loyalty members will receive 100 points to get them closer to their next reward through Lowe’s new loyalty program for homeowners, MyLowe’s Rewards, and Lowe’s MVPs Pro Rewards for Pros. MyLowe’s Rewards members must claim points on their account dashboard by May 18.*
“Fútbol, much like home improvement, is all about teamwork and the assistance between people,” Messi said. “I am happy to partner with Lowe’s, a brand that understands the importance of collaboration and helping people succeed.”
Inter Miami has quickly become the focal point of fútbol in North America. The new partnership between Lowe’s and Inter Miami will drive engagement with fútbol fans with signage and in-stadium activations, community programming, ticket hospitality, player appearances at Lowe’s locations throughout the Miami market and more.
“Inter Miami has worked towards becoming a global reference point of fútbol, so that when people think of fútbol, they think of Inter Miami,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “Our partnership with Lowe’s is another proof point of attaining this ambition. We are excited to partner with Lowe’s, an organization that matches our goal to continue to set the benchmark for the sport and deliver for our fútbol family.”
Lowe’s will also team up with CONMEBOL Copa América 2024 USA™, which returns to the United States with Argentina defending its crown beginning June 20. Lowe’s has a series of exciting initiatives to celebrate the magic of Messi:
- Ways for loyalty members to win more points every time Messi makes an assist throughout the tournament.
- Select Lowe’s stores will host CONMEBOL Copa América 2024 USA™ watch parties, allowing communities to come together and enjoy the fútbol tournament on a big screen, along with family-friendly fútbol-themed activities.
- Lowe’s red vest associates will host kid-friendly, build-your-own fútbol goal workshops at the watch parties.
- Lowe’s MVPs Pro Rewards loyalty members may redeem bonus points for signed Messi memorabilia. Limited availability, while supplies last.**
“To celebrate fútbol’s rich culture and community, we wanted to partner with an athlete and fútbol affiliations that resonate deeply with our customers,” said Gerardo Soto, Lowe’s vice president of brand marketing and sports partnerships. “These new partnerships provide an opportunity to build trust and credibility with a broader customer base through the athletes and sporting events that matter to them.”
The partnerships add to Lowe’s existing collaboration with Charlotte FC, Lowe’s hometown Major League Soccer club. As the Official Home Improvement Partner of Inter Miami CF and CONMEBOL Copa América 2024 USA™, Lowe’s will enhance the fútbol experience for fans while bringing them closer to the excitement of Messi’s gameplay.
For more information about Lowe’s partnerships and upcoming fútbol initiatives, visit Lowes.com/hometeam.
* Loyalty Programs subject to Terms & Conditions. Visit Lowes.com/Terms for details. Subject to change.
**All Bonus Points will expire on December 31, 2024, unless extended by Lowe’s. Reward Center items may vary. Visit Lowes.com/terms for full details.
Miami, FL
Eliott Rodriguez, former CBS News Miami anchor, announces run for Congress
Former CBS News Miami anchor and longtime South Florida resident Eliott Rodriguez announced his candidacy for U.S. Congress in Florida’s 27th Congressional District on Tuesday morning.
He will now embark on a campaign that’s centered on lowering the high cost of living, restoring accountability in Washington, D.C., and bringing people together to deliver results for families in Miami-Dade, his campaign said in the announcement.
“I didn’t plan to run for Congress,” Rodriguez said in his announcement. “But I cannot stay silent. For 48 years, you trusted me to tell the truth and listen to your stories. Today, like so many families, I am concerned that Washington is not delivering for South Florida. My parents taught me that citizenship is not just a right – it is a responsibility. And now, I am answering that call.”
Why is Eliott Rodriguez running for Congress?
In his announcement, Rodriguez explained why he decided to run for Congress. He said the decision was deeply personal.
In recent months, he said he’s spoken with families, seniors, small business owners and young people who are struggling to afford to stay in a community they love.
“South Florida has now become one of the least affordable housing markets in the United States, with families here spending more of their income on rent and mortgages than almost anywhere in the country,” Rodriguez said in his announcement.
According to the campaign, Florida’s 27th Congressional District is widely viewed as one of the most competitive battlegrounds in the country.
In the race for Congress, Rodriguez will challenge incumbent María Elvira Salazar.
Miami, FL
Actually, the Miami Dolphins’ Offseason Moves Make More Sense Than You Think
The Miami Dolphins entered free agency needing a new starting quarterback, and lacking the cap space to pay one. That was the case despite the team clearing $22.8 million by releasing wide receiver Tyreek Hill last month, with an additional $7 million in savings coming from the eventual release of pass rusher Bradley Chubb. There just didn’t seem to be enough money for the team to be active in the open market. Miami’s last front office, helmed by former general manager Chris Grier, left the new regime, led by first-year GM Jon-Eric Sullivan, in deep shit from a salary cap perspective, and many assumed the new group would spend this first offseason digging their way out of it.
When a team led by a new brain trust inherits a crappy roster and then immediately starts shedding salary, the safe assumption is that they’re preparing to tank. And before noon on the first day of the NFL’s legal tampering period, Miami couldn’t beat those allegations. After failing to garner any trade interest in quarterback Tua Tagovailoa, the team decided to release him for nothing except for a $99 million dead cap hit for the upcoming season. Moving on from Tagovailoa, who was benched last season and whose press conference missteps became a distraction, and resetting the vibes in the locker room may have been worth the cap penalty. They also traded safety Minkah Fitzpatrick to the Jets for a seventh-round pick—and though the 29-year-old may be past his prime, he’s still a very useful player who would fit in any defense. Sending him to a divisional rival in exchange for a ham sandwich and a conditional bag of chips is not a win-now move. But then Miami’s offseason took an interesting turn when the Dolphins gave quarterback Malik Willis a three-year, $67.5 million contract with $45 million in guarantees. Those are some round numbers for a passer who hasn’t played much in the NFL, and it’s not the kind of deal a team that’s actively trying to get worse would make.
Coming off the incoherence of Grier’s nine years at the helm, it’d be understandable if Dolphins fans were triggered by these seemingly mixed messages. During Grier’s tenure, Miami tried the tanking thing but ended up winning too many games to earn the top pick in the draft. (In Brian Flores’s discrimination lawsuit against the NFL, he claimed that when he was the Dolphins head coach in 2019, team owner Stephen Ross offered to pay him $100,000 per loss in order to incentivize him to lose games, but he refused.) Miami also tried the “all in” approach after hiring Mike McDaniel as head coach in 2021, trading for several big-name players over the next few seasons, including Hill, Chubb, and Fitzpatrick. Those bold moves resulted in two trips to the playoffs and zero postseason wins or division titles.
Those two extremes of roster construction are seemingly at odds, but there is a commonality between them: impatience. Tanking teams try to accelerate the process of getting bad enough to land a franchise-saving quarterback at the top of the draft. “All in” teams try to accelerate the process of going from good to great by trading away draft capital and giving up cap space for an injection of talent. The Dolphins failed at both, and now the new front office is taking a more patient approach. But before Sullivan can build up the team, he has to clean up the mess his predecessor left behind. These early moves aren’t signaling a tank or even a naive push for the playoffs; rather, they seem to be signs that Miami doesn’t want to repeat its recent mistakes.
Cutting Hill would have been an appropriate move even if the Dolphins were closer to competing for a playoff spot. He just turned 32, he’s coming off two down seasons and a major injury, and the move cleared $22.8 million in cap space. Hill didn’t seem too happy in Miami over the past two years and was entering the final year of his contract, so he was probably fine with the move, too. Chubb, meanwhile, had a $31.2 million cap hit for the upcoming season. And while he’s a solid player, he collected just 8.5 total sacks over the last two seasons and moving on from him frees up an additional $7.3 million in cap space. There’s no question the Dolphins would have been better off from a financial standpoint by keeping Tagovailoa on the roster for one more year instead of taking on a record $99 million dead cap hit and a loss of $42.9 million in 2026 cap space, but releasing him shouldn’t hurt their on-field product. Tagovailoa was dreadful throughout the 2025 season and was eventually benched for rookie Quinn Ewers—a seventh-round pick who went on to outplay the veteran QB. Beyond the cap implications, these moves give the locker room a fresh start while not really moving the needle on how competitive this team will be next season compared to last.
The Willis signing is the big question mark in all of this, but that might not affect things much either. Willis was very productive in limited action as a backup for the Packers, but he played just 302 snaps in Green Bay and was sheltered by conservative, run-heavy game plans from coach Matt LaFleur. And during his first two NFL seasons in Tennessee, he took just 92 dropbacks and wasn’t good enough to beat out Will Levis in training camp entering his third season. There’s a wide range of potential outcomes for Willis in Miami, where under new offensive coordinator/play caller Bobby Slowik, the Dolphins will be installing a new version of Kyle Shanahan’s offense. There should be plenty of overlap with the offense Willis ran under LaFleur, who coached under Shanahan in previous stops. If Willis picks up where he left off in Green Bay—where he averaged 9.2 yards per dropback—this deal will be viewed as a steal in a year or two. But if he’s bad, the Dolphins can move on quickly and inexpensively.
Willis got what is essentially a two-year, $45 million deal with a team option for a third year. That’s not a massive investment given that the salary cap is up over $300 million now. Willis’s deal will account for about 7.5 percent of that, which isn’t much more than the deal Indianapolis gave Daniel Jones (5 percent) last offseason before his redemption tour. Justin Fields is the only veteran starter from last season who’s making less money per year than Willis’s $22.5 million average. And when accounting for cap inflation, Fields’s $20 million annual salary is on par with what Willis got—and actually carries more long-term liability since the Jets included two void years on his deal. Fields will be on New York’s books through the 2029 season no matter what they do with his contract this offseason. If Miami moves on from Willis after 2027, he’ll be off the books completely.
So the Willis deal won’t prohibit the Dolphins from searching for a long-term option at quarterback. And Sullivan doesn’t strike me as a general manager who is going to be content after making the 26-year-old his first big signing.
“The quarterback position again is the most important position in sports in my opinion, certainly the most important position in football,” Sullivan said when he was introduced in January. “We’re going to invest in that position every year if we can. Now depending on where we are as a football team, it’ll be at different values, but we will draft quarterbacks every year, if not every other year because I think you have to.”
The Dolphins may have guaranteed Willis $45 million over the next two years, but his position as Miami’s QB1 could be tenuous if Sullivan sticks with that strategy. That’s the antithesis of the thinking that convinced the last front office to double down on Tagovailoa and give him the four-year, $212 million contract that put the Dolphins in their current predicament. Miami was paying a steep premium for mediocre quarterback play. At least if they get mediocre play from Willis, they will have paid an appropriate price.
Steven Ruiz
Steven Ruiz has been an NFL analyst and QB ranker at The Ringer since 2021. He’s a D.C. native who roots for all the local teams except for the Commanders. As a child, he knew enough ball to not pick the team owned by Dan Snyder—but not enough to avoid choosing the Panthers.
Miami, FL
Miami Dolphins releasing quarterback Tua Tagovailoa, team says
The Miami Dolphins are releasing quarterback Tua Tagovailoa, the team said Monday morning.
The Miami Dolphins said Tagovailoa will be released after the start of the new league year.
“I recently informed Tua and his representation that we are going to move in a new direction at the quarterback position and I will be releasing him after the start of the new league year,” Miami Dolphins General Manager Jon-Eric Sullivan said in a statement posted to X.
Sullivan went on to say that he has “great respect” for Tagovailoa as a person and player.
“On behalf of the Miami Dolphins, I expressed our gratitude for his many contributions, both on the field and in the community, during his six seasons in Miami,” Sullivan said.
Sullivan also said that moving forward, the Miami Dolphins will be focused on “infusing competition across the roster and establishing a strong foundation for this team as we work towards building a sustained winner.”
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