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Lowe’s Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa América 2024 USA™ to Win Over Fútbol Fans | Inter Miami CF

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Lowe’s Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa América 2024 USA™ to Win Over Fútbol Fans | Inter Miami CF


To capture the hearts and minds of consumers through a shared love for fútbol, Lowe’s is delivering a hat trick for fútbol fans. Lowe’s is partnering with the best fútbol player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF and the upcoming CONMEBOL Copa América 2024 USA™.

Through a multiyear agreement, Messi also becomes a member of Lowe’s Home Team, making him the first fútbol player to join the lineup of top NFL and NBA athletes who have helped improve communities around the country since 2020.

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“Lionel Messi is the GOAT of the assist,” said Jen Wilson, Lowe’s senior vice president of enterprise brand and marketing. “Partnering with him is the perfect reflection of Lowe’s shared passion for assisting our customers, whether for their business or home.”

To kick off his first season, Lowe’s and Messi will “assist” Lowe’s loyalty customers with extra perks. Starting today, all loyalty members will receive 100 points to get them closer to their next reward through Lowe’s new loyalty program for homeowners, MyLowe’s Rewards, and Lowe’s MVPs Pro Rewards for Pros. MyLowe’s Rewards members must claim points on their account dashboard by May 18.*

“Fútbol, much like home improvement, is all about teamwork and the assistance between people,” Messi said. “I am happy to partner with Lowe’s, a brand that understands the importance of collaboration and helping people succeed.”

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Inter Miami has quickly become the focal point of fútbol in North America. The new partnership between Lowe’s and Inter Miami will drive engagement with fútbol fans with signage and in-stadium activations, community programming, ticket hospitality, player appearances at Lowe’s locations throughout the Miami market and more.

“Inter Miami has worked towards becoming a global reference point of fútbol, so that when people think of fútbol, they think of Inter Miami,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “Our partnership with Lowe’s is another proof point of attaining this ambition. We are excited to partner with Lowe’s, an organization that matches our goal to continue to set the benchmark for the sport and deliver for our fútbol family.”

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Lowe’s will also team up with CONMEBOL Copa América 2024 USA, which returns to the United States with Argentina defending its crown beginning June 20. Lowe’s has a series of exciting initiatives to celebrate the magic of Messi:

  • Ways for loyalty members to win more points every time Messi makes an assist throughout the tournament.
  • Select Lowe’s stores will host CONMEBOL Copa América 2024 USA™ watch parties, allowing communities to come together and enjoy the fútbol tournament on a big screen, along with family-friendly fútbol-themed activities.
  • Lowe’s red vest associates will host kid-friendly, build-your-own fútbol goal workshops at the watch parties.
  • Lowe’s MVPs Pro Rewards loyalty members may redeem bonus points for signed Messi memorabilia. Limited availability, while supplies last.**

“To celebrate fútbol’s rich culture and community, we wanted to partner with an athlete and fútbol affiliations that resonate deeply with our customers,” said Gerardo Soto, Lowe’s vice president of brand marketing and sports partnerships. “These new partnerships provide an opportunity to build trust and credibility with a broader customer base through the athletes and sporting events that matter to them.”

The partnerships add to Lowe’s existing collaboration with Charlotte FC, Lowe’s hometown Major League Soccer club. As the Official Home Improvement Partner of Inter Miami CF and CONMEBOL Copa América 2024 USA™, Lowe’s will enhance the fútbol experience for fans while bringing them closer to the excitement of Messi’s gameplay.

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For more information about Lowe’s partnerships and upcoming fútbol initiatives, visit Lowes.com/hometeam.

* Loyalty Programs subject to Terms & Conditions. Visit Lowes.com/Terms for details. Subject to change.

**All Bonus Points will expire on December 31, 2024, unless extended by Lowe’s. Reward Center items may vary. Visit Lowes.com/terms for full details.

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Why did Carson Beck transfer to Miami? Revisiting ex-Georgia QB’s move

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Why did Carson Beck transfer to Miami? Revisiting ex-Georgia QB’s move


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This time last year, Carson Beck had his first College Football Playoff start taken away from him due to a season-ending elbow injury in the SEC Championship game.

Fast forward a year and the veteran quarterback is set to make that long-awaited start against No. 7 Texas A&M at noon ET inside Kyle Field in College Station, Texas.

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Only, it isn’t happening with the team he led to the CFP last season.

Instead, it comes with No. 10 Miami, which, just like Beck, is making its debut in college football’s biggest stage.

“It’s honestly unreal to just kind of step back and look at the whole of everything that’s happened,” Beck said in a Dec. 17 interview. “And it’s surreal to get to this point, honestly and to realize everything I’ve been through and realize the adversity that I’ve had to face and overcome.”

Beck has led the Hurricanes to a 10-2 record this season and is looking to lead the program to its first CFP win. Should Miami pull off the upset against Texas A&M, the Hurricanes will advance to the Cotton Bowl CFP quarterfinal against No. 2 Ohio State on New Year’s Eve.

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Here’s a look back at why Beck transferred to Miami:

Where did Carson Beck transfer from?

Beck transferred from Georgia. He spent five seasons with the Bulldogs, with his final years coming as the starting quarterback.

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Why did Carson Beck transfer to Miami?

The decision by the ex-Georgia quarterback to enter the portal was a head-scratching one to an extent, largely because he announced on Dec. 28 on his social media he was declaring for the NFL draft.

“I will forever cherish the memories that have been made,” Beck wrote in that initial NFL declaration post. “Thank you Dawg Nation for the time I’ve been here and to those who’ve supported and believed in me, thank you. It’s been an incredible journey and all these moments have ultimately led me to take the next step in my football career.”

He officially announced on Jan. 9 he was entering his name into the NCAA transfer portal. He announced his decision to return home to the state of Florida to play for the Hurricanes on Jan. 10. As noted by USA TODAY Sports’ Matt Hayes, Georgia wanted to keep Beck in Athens. One of the Bulldogs’ SEC rivals, Alabama, also showed an interest in Beck before he committed to Miami.

As for the reason behind Beck’s decision to transfer, that can likely be pointed to his season-ending elbow injury that he sustained during the SEC championship. Since he needed surgery to repair his UCL in his throwing arm, Beck wouldn’t have been able to throw during the heart of the NFL draft workout schedule with teams.

“This is my future, and I think that this decision is one of the better decisions I’ve made,” Beck said at ACC Kickoff in July. “Just trying to develop those relationships and that camaraderie, it’s just reinforced my decision in a positive way.”

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Carson Beck stats

Here’s a look at Beck’s career stats at Georgia and Miami:

  • 2021 (Georgia): 10 of 23 passing (43.5%) for 176 yards with two touchdowns and two interceptions
  • 2022 (Georgia): 26 of 35 passing (74.3%) for 310 yards with four touchdowns
  • 2023 (Georgia): 302 of 417 passing (72.4%) for 3,941 yards with 24 touchdowns and six interceptions; 116 rushing yards and four rushing touchdowns on 60 carries
  • 2024 (Georgia): 290 of 448 passing (64.7%) for 3,485 yards with 28 touchdowns and 12 interceptions; 71 rushing yards and a rushing touchdown on 55 carries
  • 2025 (Miami): 263 of 353 passing (74.7%) for 3,072 yards with 25 touchdowns and 10 interceptions; 39 rushing yards and a rushing touchdown on 38 carries





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Jumpshots Galore: Keys for the Miami Heat to overcome the Boston Celtics

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Jumpshots Galore: Keys for the Miami Heat to overcome the Boston Celtics


The Miami Heat will face off against the Boston Celtics, who are ahead of the Heat by half a game in the Eastern Conference standings, on Friday night.

Here are some things they will need to hone in on to end up on the other side of the game with a win:


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Be careful what you wish for: The Heat, for several years now, no matter what defensive scheme they’re deploy, are going to give up a high volume amount of threes. The Celtics, who take the fourth-highest amount of shots from three, will gladly take the Heat up on their offer. Unlike the Brooklyn Nets, who also like to take a ton of threes, the Celtics convert them at a decent clip.

The Heat will have a lot to be wary of in this aspect, as eight or nine of their ten rotation players are either high-volume three-point shooters or threats to ge them up. Jaylen Brown, Derrick White, Payton Pritchard, Anfernee Simons, Sam Hauser, Josh Minott, Baylor Scheierman, Hugo Gonzalez and Jordan Walsh combine to shoot around 43 threes per game.

The Celtics take the lowest percentage of shots coming at the rim, with the lowest free throw rate and eighth-lowest percentage of shots coming from the short mid-range, but make them at a high level. Additionally, they take the second-highest amount of long mid-rangers and also convert those at an elite clip.

Time to break the slump: The Heat will need to hit some threes if they want to win this game. On defense, the Celtics, like the Heat, are going to play the gaps and allow opponents to take shots beyond the arc. They give up the eighth-highest percentage of opponent shots coming from three, (Heat sixth-highest).

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Since Dec. 3rd (the first loss in their recently snapped five-game losing streak), the Heat have converted just 29.4 percent of their threes. Although they got away with another stinker from three against the Nets on Thursday, that type of shooting will likely not cut it against a Celtics defense that allows the second-lowest percentage of opponent shots at the rim.

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The Celtics foul at one of the highest rates in the league, and with the Heat’s preference of taking shots in the paint combined with their recent stretch of rough three-point shooting, they will need to hit their free throws in this one. This has been a struggle for the Heat, who rank among the bottom 10 in free throw percentage in the NBA.

Possession Battle: A big part of the Celtics’ somewhat unexpected early-season success has been their ability to consistently win this aspect of the game.

They have the fourth-best offensive rating in the league, and, on top of their high-level shotmaking, they have the best turnover percentage and the fifth-best offensive rebound percentage in the league. They also do a good job of turning teams over.

The Celtics’ weak point in this aspect has been their defensive rebounding, another similarity they share with the Heat, giving up the fourth-highest offensive rebound percentage. The offensive glass is not exactly the Heat’s strong suit, but with Kel’el Ware likely starting again, they will have the opportunity to out-size them and, ideally, get extra opportunities.

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For more Miami Heat information and conversation, check out Off The Floor.


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Alexander Toledo is a contributor to Miami Heat On SI and producer/co-host of the Five on the Floor podcast, covering the Heat and NBA. He can be reached at Twitter: @tropicalblanket



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Man airlifted after domestic-related shooting in Miami Gardens, police say

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Man airlifted after domestic-related shooting in Miami Gardens, police say


Man airlifted after domestic-related shooting in Miami Gardens, police say

MIAMI GARDENS, Fla. — A man was airlifted to a hospital after being shot multiple times during a domestic-related incident in Miami Gardens, authorities said.

Police said the victim, a Latin man, is the stepfather of the suspect’s girlfriend.

Investigators believe the suspect, identified the boyfriend, had been living with the victim and his family until about three days ago.

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According to preliminary information, the suspect returned to the residence to collect personal belongings. Police said the victim attempted to speak with the suspect, and at some point during the interaction, gunfire erupted.

The victim was struck multiple times and was airlifted as a trauma patient to a hospital.

His condition is unknown.

No further information has been released.

The investigation remains ongoing.

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Pablo Hernandez

Pablo Hernandez is a Digital Journalist at WPLG. He was born in Cuba and has lived in Miami, Florida since 2002.

Magdala Louissaint

Magdala Louissaint

Magdala Louissaint joined WPLG in August 2025 and is thrilled to call South Florida home.



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