Miami, FL
Lowe’s Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa América 2024 USA™ to Win Over Fútbol Fans | Inter Miami CF
To capture the hearts and minds of consumers through a shared love for fútbol, Lowe’s is delivering a hat trick for fútbol fans. Lowe’s is partnering with the best fútbol player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF and the upcoming CONMEBOL Copa América 2024 USA™.
Through a multiyear agreement, Messi also becomes a member of Lowe’s Home Team, making him the first fútbol player to join the lineup of top NFL and NBA athletes who have helped improve communities around the country since 2020.
“Lionel Messi is the GOAT of the assist,” said Jen Wilson, Lowe’s senior vice president of enterprise brand and marketing. “Partnering with him is the perfect reflection of Lowe’s shared passion for assisting our customers, whether for their business or home.”
To kick off his first season, Lowe’s and Messi will “assist” Lowe’s loyalty customers with extra perks. Starting today, all loyalty members will receive 100 points to get them closer to their next reward through Lowe’s new loyalty program for homeowners, MyLowe’s Rewards, and Lowe’s MVPs Pro Rewards for Pros. MyLowe’s Rewards members must claim points on their account dashboard by May 18.*
“Fútbol, much like home improvement, is all about teamwork and the assistance between people,” Messi said. “I am happy to partner with Lowe’s, a brand that understands the importance of collaboration and helping people succeed.”
Inter Miami has quickly become the focal point of fútbol in North America. The new partnership between Lowe’s and Inter Miami will drive engagement with fútbol fans with signage and in-stadium activations, community programming, ticket hospitality, player appearances at Lowe’s locations throughout the Miami market and more.
“Inter Miami has worked towards becoming a global reference point of fútbol, so that when people think of fútbol, they think of Inter Miami,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “Our partnership with Lowe’s is another proof point of attaining this ambition. We are excited to partner with Lowe’s, an organization that matches our goal to continue to set the benchmark for the sport and deliver for our fútbol family.”
Lowe’s will also team up with CONMEBOL Copa América 2024 USA™, which returns to the United States with Argentina defending its crown beginning June 20. Lowe’s has a series of exciting initiatives to celebrate the magic of Messi:
- Ways for loyalty members to win more points every time Messi makes an assist throughout the tournament.
- Select Lowe’s stores will host CONMEBOL Copa América 2024 USA™ watch parties, allowing communities to come together and enjoy the fútbol tournament on a big screen, along with family-friendly fútbol-themed activities.
- Lowe’s red vest associates will host kid-friendly, build-your-own fútbol goal workshops at the watch parties.
- Lowe’s MVPs Pro Rewards loyalty members may redeem bonus points for signed Messi memorabilia. Limited availability, while supplies last.**
“To celebrate fútbol’s rich culture and community, we wanted to partner with an athlete and fútbol affiliations that resonate deeply with our customers,” said Gerardo Soto, Lowe’s vice president of brand marketing and sports partnerships. “These new partnerships provide an opportunity to build trust and credibility with a broader customer base through the athletes and sporting events that matter to them.”
The partnerships add to Lowe’s existing collaboration with Charlotte FC, Lowe’s hometown Major League Soccer club. As the Official Home Improvement Partner of Inter Miami CF and CONMEBOL Copa América 2024 USA™, Lowe’s will enhance the fútbol experience for fans while bringing them closer to the excitement of Messi’s gameplay.
For more information about Lowe’s partnerships and upcoming fútbol initiatives, visit Lowes.com/hometeam.
* Loyalty Programs subject to Terms & Conditions. Visit Lowes.com/Terms for details. Subject to change.
**All Bonus Points will expire on December 31, 2024, unless extended by Lowe’s. Reward Center items may vary. Visit Lowes.com/terms for full details.
Another weekend of Formula 1 action awaits as the Miami International Autodrome gets set to host its third Grand Prix since joining the calendar in 2022 – and below you can find all the information you need to follow it live.
Max Verstappen and Red Bull remain the favourites after another pole position and victory double in China, and with two wins from two Miami races under their belt, but can somebody else rise to the occasion this time out?
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Verstappen’s team mate, Sergio Perez, has form at the venue, having claimed his most recent pole there last season, while McLaren will be aiming to build on their improved display in China and Ferrari will be keen to bounce back after a quiet weekend.
That’s not to mention Mercedes and Aston Martin, who have both shown flashes of pace so far this season and will be pushing hard to join the front-running battle at the first of three races in the United States throughout 2024.
As always, we will be here to bring you the action across our various platforms.
F1 makes its third visit to the Miami this weekend, as it continues to build on the success of the inaugural event in 2022.
Red Bull’s Max Verstappen won the last two editions of the Miami GP and is once again the favourite for victory, with the RB20 proving to be near-unbeatable in 2024.
2024 Formula 1 Miami Grand Prix session timings in different timezones
|
Session |
GMT |
BST |
CEsT |
ET |
PT |
AEST |
JST |
IST |
|---|---|---|---|---|---|---|---|---|
|
FP1 |
16:30 |
17:30 |
18:30 |
12:30 |
09:30 |
02:30¹ |
01:30¹ |
22:00 |
|
Shootout |
20:30 |
21:30 |
22:30 |
16:30 |
13:30 |
06:30¹ |
05:30¹ |
02:00¹ |
|
Sprint |
16:00 |
17:00 |
18:00 |
12:00 |
09:00 |
02:00¹ |
01:00¹ |
21:30 |
| Quali |
20:00 |
21:00 |
22:00 |
16:00 |
13:00 |
06:00¹ |
05:00¹ |
01:30¹ |
|
Race |
20:00 |
21:00 |
22:00 |
16:00 |
13:00 |
06:00¹ |
05:00¹ |
01:30¹ |
2024 Formula 1 Miami GP session timings in the UK/Portugal
Friday 3rd May 2024
- Free Practice 1: 17:30 – 18:30 BST
- Sprint shootout: 21:30 – 22:14 BST
Saturday 4th May 2024
- Sprint: 17:00 BST
- Qualifying: 21:00 – 22:00 BST
Sunday 5th May 2024
2024 Formula 1 Miami GP session timings in Europe
Friday 3rd May 2024
- Free Practice 1: 18:30 – 19:30 CEST
- Sprint shootout: 22:30 – 23:14 CEST
Saturday 4th May 2024
- Sprint: 18:00 CEST
- Qualifying: 22:00 – 23:00 CEST
Sunday 5th May 2024
2024 Formula 1 Miami GP session timings in the US (Eastern Time)
Friday 3rd May 2024
- Free Practice 1: 12:30 – 13:30 ET
- Sprint shootout: 16:30 – 17:14 ET
Saturday 4th May 2024
- Sprint: 12:00 ET
- Qualifying: 16:00 – 17:00 ET
Sunday 5th May 2024
2024 Formula 1 Miami GP session timings in the US (Pacific Time)
Friday 3rd May 2024
- Free Practice 1: 09:30 – 10:30 PT
- Sprint shootout: 13:30 – 14:14 PT
Saturday 4th May 2024
- Sprint: 09:00 PT
- Qualifying: 13:00 – 14:00 PT
Sunday 5th May 2024
2024 Formula 1 Miami GP session timings in Australia
Saturday 4th May 2024
- Free Practice: 02:30 – 03:30 AEST
- Sprint shootout: 06:30 – 07:14 AEST
Sunday 5th May 2024
- Sprint: 02:00 AEST
- Qualifying: 06:00 – 07:00 AEST
Monday 6th May 2024
2024 Formula 1 Miami GP session timings in Japan
Saturday 4th May 2024
- Free Practice 1: 01:30 – 02:30 JST
- Sprint shootout: 05:30 – 06:14 JST
Sunday 5th May 2024
- Sprint: 01:00 JST
- Qualifying: 05:00 – 06:00 JST
Monday 6th May 2024
2024 Formula 1 Miami GP session timings in Africa
Friday 3rd May 2024
- Free Practice 1: 18:30 – 19:30 SAT / 19:30 – 20:30 EAT
- Sprint shootout: 22:30 – 23:14 SAT / 23:30 – 00:14¹ EAT
Saturday 4th May 2024
- Sprint: 18:00 SAT / 19:00 EAT
- Qualifying: 22:00 – 23:00 SAT / 23:00 – 00:00¹ EAT
Sunday 5th May 2024
- Race: 22:00 SAT / 23:00 EAT
2024 Formula 1 Miami GP session timings in India
Friday 3rd May 2024
- Free Practice 1: 22:00 – 23:00 IST
Saturday 4th May 2024
- Sprint shootout: 02:00 – 02:44 IST
- Sprint: 21:30 IST
Sunday 5th May 2024
- Qualifying: 01:30 – 02:30 IST
Sunday 5th May 2024
Can’t find your country or region in the list? Check the Formula 1 schedule page for the broadcast times in your local timezone.
Former Miami Hurricanes EDGE Jayden Wayne has announced his commitment for the 2024 season. According to On3’s Hayes Fawcett, Wayne is headed across the country to the Upper West Coast to join the Washington Huskies football program.
Wayne is quite familiar with the state of Washington, having grown up in Tacoma, WA. However, the six-foot-four defensive lineman played his high school football at the renowned IMG Academy in Florida. As a member of the 2023 recruiting cycle, Wayne was considered one of the elites as he was a top 100 four-star recruit with a rating of 94.6. Nationally, he was No. 85 overall in this class and ranked No. 11 at the EDGE position. He was the 20th-best player to come out of the state of Florida, according to the On3 Industry Ranking, a weighted average that utilizes all four major recruiting media companies.
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