To capture the hearts and minds of consumers through a shared love for fútbol, Lowe’s is delivering a hat trick for fútbol fans. Lowe’s is partnering with the best fútbol player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF and the upcoming CONMEBOL Copa América 2024 USA™.
Through a multiyear agreement, Messi also becomes a member of Lowe’s Home Team, making him the first fútbol player to join the lineup of top NFL and NBA athletes who have helped improve communities around the country since 2020.
“Lionel Messi is the GOAT of the assist,” said Jen Wilson, Lowe’s senior vice president of enterprise brand and marketing. “Partnering with him is the perfect reflection of Lowe’s shared passion for assisting our customers, whether for their business or home.”
To kick off his first season, Lowe’s and Messi will “assist” Lowe’s loyalty customers with extra perks. Starting today, all loyalty members will receive 100 points to get them closer to their next reward through Lowe’s new loyalty program for homeowners, MyLowe’s Rewards, and Lowe’s MVPs Pro Rewards for Pros. MyLowe’s Rewards members must claim points on their account dashboard by May 18.*
“Fútbol, much like home improvement, is all about teamwork and the assistance between people,” Messi said. “I am happy to partner with Lowe’s, a brand that understands the importance of collaboration and helping people succeed.”
Inter Miami has quickly become the focal point of fútbol in North America. The new partnership between Lowe’s and Inter Miami will drive engagement with fútbol fans with signage and in-stadium activations, community programming, ticket hospitality, player appearances at Lowe’s locations throughout the Miami market and more.
“Inter Miami has worked towards becoming a global reference point of fútbol, so that when people think of fútbol, they think of Inter Miami,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “Our partnership with Lowe’s is another proof point of attaining this ambition. We are excited to partner with Lowe’s, an organization that matches our goal to continue to set the benchmark for the sport and deliver for our fútbol family.”
Lowe’s will also team up with CONMEBOL Copa América 2024 USA™, which returns to the United States with Argentina defending its crown beginning June 20. Lowe’s has a series of exciting initiatives to celebrate the magic of Messi:
“To celebrate fútbol’s rich culture and community, we wanted to partner with an athlete and fútbol affiliations that resonate deeply with our customers,” said Gerardo Soto, Lowe’s vice president of brand marketing and sports partnerships. “These new partnerships provide an opportunity to build trust and credibility with a broader customer base through the athletes and sporting events that matter to them.”
The partnerships add to Lowe’s existing collaboration with Charlotte FC, Lowe’s hometown Major League Soccer club. As the Official Home Improvement Partner of Inter Miami CF and CONMEBOL Copa América 2024 USA™, Lowe’s will enhance the fútbol experience for fans while bringing them closer to the excitement of Messi’s gameplay.
For more information about Lowe’s partnerships and upcoming fútbol initiatives, visit Lowes.com/hometeam.
* Loyalty Programs subject to Terms & Conditions. Visit Lowes.com/Terms for details. Subject to change.
**All Bonus Points will expire on December 31, 2024, unless extended by Lowe’s. Reward Center items may vary. Visit Lowes.com/terms for full details.
Two men from Germany were arrested after police said they were caught on surveillance video defacing a bench with antisemitic graffiti in Miami Beach.
Authorities said it happened Monday at around 5:34 p.m., when Miami Beach police officers responded to the area of 12th Street and Ocean Drive.
Police said officers found writing including a swastika and the words “Adolf Was Here” on an LGBTQIA+ bench located within Lummus Park.
Using surveillance video from city cameras, police were able to track down the two men involved.
MIAMI BEACH POLICE DEPARTMENT
MIAMI BEACH POLICE DEPARTMENT Two men from Germany were arrested after police said they were caught on surveillance video defacing a bench with antisemitic graffiti in Miami Beach.
According to arrest reports, the footage shows how 58-year-old Christoph Rehak asked one of his friends for a marker, then he and 63-year-old Gunther Jekschtat sat on the bench next to each other.
“Mr. Rehak began to write on the bench while Mr. Jekschtat blocked him with his body so he could not be seen,” an arrest report states.
All of the men then left the area before they were tracked down to the Colony Hotel. Police saw them leaving and “quickly detained them.”
The group was taken to the Miami Beach Police Station to be interviewed, where Rehak allegedly confessed and said he wrote on the bench “as a joke.” He also allowed police to view his phone, where photos of the graffiti were found, police said.
Jekschtat, meanwhile, allegedly confessed to being aware that Rehak had written the antisemitic graffiti and purposely blocked him “to defend his friend,” according to an arrest report.
“He also apologized for lying” and “explained to the officers that he did not known why Mr. Rehak wrote that specific remark he believed he did it as a joke,” the report states.
In Florida, crimes are subject to increased penalties if there’s evidence of certain prejudice. These are known as hate crimes.
“Upon being further interviewed, Mr. Rehak did not show intent of the remark as being a hate crime,” an arrest report states. Further details were not immediately available.
Rehak and Jekschtat were arrested and charged with criminal mischief of more than $200 and less than $1,000.
MIAMI BEACH, Fla. — The 2026 FIFA World Cup is coming to South Florida.
On Monday, the grand opening of the official World Cup Store in Miami Beach was held.
Representatives from FIFA joined Miami Beach city officials, and reps from the Miami Host Committee were also there for the ribbon-cutting event.
Local 10’s Kacy Hintz joined the fun, and her full report can be seen at the top of this page.
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The Miami Hurricanes have become a pain for the Oregon Ducks on the recruiting trail as of late. Former Oregon coach Mario Cristobal’s Hurricanes have stolen another recruit from Dan Lanning’s Ducks as both teams enter the 2026 college football season as national championship contenders.
2027 four-star cornerback Ai’King Hall, originally a Ducks commit, flipped his commitment to Miami on Sunday afternoon. Hall is rated as the No. 73 overall player nationally and the No. 9-ranked cornerback, per 247Sports. Hall was committed to the Ducks since April 6 before flipping his commitment to the Hurricanes.
In addition to flipping Hall, Miami also poached former Georgia five-star cornerback Donte Wright, whom the Ducks were pushing hard to flip. Wright committed to Miami over Oregon on May 9 and is a big loss for the Ducks, even more so than Hall, as he is among the top-ranked players in the 2027 recruiting class.
Per 247Sports, Wright is ranked as the No. 9 overall player nationally in the 2027 class and No. 1 in California. Wright is expected to be a key contributor on defense and for Cristobal’s effort to lead Miami to their first national championship since 2001.
This past season, the Hurricanes fell 27-21 to the Indiana Hoosiers in the national championship. Despite the loss, Miami is expected to be one of the top college football contenders in the future, along with Oregon.
While this pair of recruits won’t arrive in South Beach until the 2027 season, Miami and Oregon could very well face off in this year’s national championship at Allegiant Stadium in Las Vegas, Nevada.
With the losses of both Hall and Wright from Oregon’s 2027 recruiting class, the Ducks now have one cornerback commit for the 2027 cycle, four-star cornerback Josiah Molden, a native of nearby West Linn, Oregon.
Molden has the potential to be a top future talent for the Ducks’ secondary as he is ranked the No. 27 overall cornerback and the No. 1 player in Oregon, per 247Sports. Following the two losses, Oregon’s 2027 recruiting ranking remains inside the top 10, despite Lanning not having a five-star commit for the cycle.
Having both Hall and Wright in Oregon’s secondary would’ve been massive for Oregon’s defense, but for now, Lanning will have to work with what he has, while continuing to pursue other top recruits.
With the loss of Hall, Oregon’s 2027 recruiting ranking dropped slightly to No. 10 overall, per On3 and 247Sports. Before Hall decided to flip his commitment to Miami, the Ducks’ 2027 recruiting ranking was No. 9 overall, per On3 and No. 7 per 247Sports.
Despite the losses, there is still plenty of time for Oregon to improve its 2027 recruiting class ranking, the main focus for the Ducks as of now, with the return of star quarterback Dante Moore, is winning the team’s first national championship in program history.
This is an accomplishment that Oregon fans are desperate for, as Lanning has made an all-out effort for the Ducks to achieve that goal as they enter what some see as a national championship or bust 2026 season.
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