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Chamber hears about affordable advertising opportunities through Visit Florida – ECB Publishing, Inc.

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Chamber hears about affordable advertising opportunities through Visit Florida – ECB Publishing, Inc.


Laura Younger
ECB Publishing, Inc.

Native companies lately heard about a variety of methods to affordably attain guests who cross by Jefferson County on the best way to their final vacation spot within the Florida vacationer trade. Brenna Dacks, regional supervisor of Go to Florida, was the visitor speaker on the Monticello-Jefferson County Chamber of Commerce luncheon on Tuesday, Nov. 1.
Dacks started by saying how a lot she loves the job she has with Go to Florida, a company the place she’s labored for 20 years. She enjoys with the ability to go to and work with the wide range of companies that vacationers go to after they come to our area of Florida.
“I’ve a ardour for rural counties and for serving to small companies,” started Dacks. “My function in our group is to be an advocate for our trade and our companions, and assist them perceive how they will leverage their advantages that they obtain by our group. I feel an enormous false impression with Go to Florida is that it prices some huge cash to be concerned with us, however there’s really quite a lot of free issues you are able to do with us all year long,” defined Dacks.
Go to Florida, the state’s official tourism group, was previously a state company and was privatized in 1996. They’re chargeable for bringing guests from out-of-state into Florida. They obtain some state and federal funding to advertise tourism however should match these funds one to 1 with funds from non-public sources for his or her complete finances. About 3,000 companies pay an annual price as little as $475 to be a accomplice with Go to Florida. Dacks identified, nonetheless, {that a} enterprise doesn’t should be a accomplice to be concerned with and profit from Go to Florida applications.
Dacks shared numerous statistics. Do you know…
• Guests account for 13 % of Florida gross sales taxes collected.
• 1.5 million jobs in Florida are supported by tourism.
• The typical Floridian family saves about $1,500 in taxes yearly resulting from vacationers paying numerous taxes whereas visiting; it is a motive Florida doesn’t levy a state earnings tax on residents.
• In 2020, the state skilled a 40 % decline in tourism as a result of pandemic. Go to Florida’s “rebound marketing campaign” over the previous two years was extraordinarily profitable, not solely in recovering from pandemic-related losses but in addition in increasing Florida’s model and gaining market share within the tourism trade.
Go to Florida has a variety of applications that provide reasonably priced promotional alternatives for companies.
One program, the Financial Growth Administration (EDA) Coop, permits companies to promote by Go to Florida at a diminished fee. On this program, Go to Florida gives 80 % of the promoting value and the vacation spot gives 20 %. For instance, Jefferson County’s Vacationer Growth Council participated on this program, contributing $2,500 and receiving a $12,500 video marketing campaign that resulted in about 359,000 video views.
One other alternative that Dacks showcased is having a hyperlink on the Jefferson County web page of the “Florida Off the Overwhelmed Path” space of the Go to Florida web site: www.visitflorida.com/ things-to-do/unexplored-florida/.
Go to Florida has a Hurricane Ian restoration marketing campaign that’s letting guests know by temporary, time-stamped movies about locations which are open for enterprise. This not solely helps promote reopening companies that needed to shut quickly as a result of storm but in addition can dispel misconceptions concerning the scope of a hurricane’s impression on journey plans.
Concerning their Limitless Florida promoting marketing campaign Dacks mentioned, “One in 4 guests really journey with somebody who has some form of a incapacity, whether or not that may be a bodily incapacity, emotional or one thing like that. It will be important that we acknowledge these guests and cater to them.”
Along with applications that companions can entry by the low-cost annual price, Go to Florida gives non-partners many free alternatives to promote by their web site. For instance, any core tourism enterprise – reminiscent of a spot to remain, place to eat/drink, factor to do – can have a free itemizing on the Go to Florida web site.
“We had 25 million guests to our web site final yr,” mentioned Dacks, “so there isn’t any motive to not have an inventory on our web site if you’re a kind of sorts of companies.”
Dacks confirmed examples of any such itemizing that some native companies have already got, together with Jefferson Arts Gallery and Tupelo’s Bakery & Cafe.
Go to Florida additionally has a Trip Information within the type of a transportation map that goes out to about 300,000 customers on a request foundation and, including to that the additional distribution by customer facilities, has a complete distribution of about 700,000. Jefferson County is featured on this map.
Dacks additionally defined how residents and companies can use Go to Florida’s social media following to advertise native locations of curiosity to vacationers.
“You need to use #LoveFL in your social posts,” mentioned Dacks. “In case you’re out and about having fun with the sweetness that’s Jefferson County, I encourage you to take an image of that incredible, scrumptious muffin at Tupelo’s. You possibly can submit it to social media and use that #LoveFL. It is a tremendous straightforward solution to have interaction in our program. If you’re a accomplice, you possibly can really submit social posts that we’ll submit about you.”
One other program companies can be part of is the Journey Journey marketing campaign, which Jefferson County is concerned in. This program gives webinars and entails placing collectively journey expertise itineraries that can start to be promoted within the spring. To maintain updated with how this program is creating, you possibly can be part of the Fb group that Go to Florida has arrange known as Journey Journey Community.
Dacks identified that Go to Florida operates 4 Welcome Facilities throughout the North Florida border. The closest one to Jefferson County is on Interstate 75, and others alongside the Interstate 10 hall may be necessary to our space as effectively, she added. Brochure distribution alternatives at these facilities can be found by Go to Florida. About two million individuals come by these welcome facilities on a superb yr. Primarily based on surveys, Go to Florida says that 34 % of vacationers change their plans based mostly on data they get at these facilities.
“That’s loopy, y’all,” mentioned Dacks. “A 3rd of individuals do not know what they’re doing… What an superior alternative to seize a few of that viewers of people who find themselves driving over from Dallas or wherever, going to their vacation spot, for them to cease in and spend some {dollars} in Monticello or a few of these Jefferson County areas.”
Dacks had way more to share however ran out of time, prompting the thought that she is perhaps invited again for an element two presentation.
Within the meantime, tourism-related enterprise homeowners can discover details about greater than 100 Go to Florida promoting alternatives at visitflorida.org. Shoppers use the web site visitflorida.com to plan their journeys right here, and enterprise homeowners can view that web site to see what the varied promoting campaigns seem like to potential prospects.
For extra details about the Monticello Jefferson-County Chamber of Commerce, contact Government Director Katrina Richardson at (850) 997-5552 or information@monticellojeffersonfl.com.

 



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DeSantis opposes plan to move Florida guard unit to Space Force

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DeSantis opposes plan to move Florida guard unit to Space Force


TALLAHASSEE — Gov. Ron DeSantis on Friday came out against a Department of Defense plan that would have a unit of the Florida Air National Guard join the Space Force.

In a letter to Secretary of Defense Lloyd Austin and various members of Congress, DeSantis wrote that the unusual proposal “would flout more than a century of precedent” and undermine state control of the National Guard.

On Monday, governors of 48 states and 5 territories came out against the proposal, with only DeSantis and Texas Gov. Greg Abbott not signing on, Military.com reported.

Air Force officials want to consolidate about 1,000 part-time Air National Guardsmen across the country into the active-duty Space Force. The guardsmen are assigned to units with space missions, and Air Force officials have argued it would be easier to consolidate the units than create a Space National Guard, according to Military.com.

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“Governors may have a different view, but I don’t see a reason why a state needs a Space Force militia,” Air Force Secretary Frank Kendall told Military.com in April. “The reason these units exist in the states is kind of an artifact of history, somewhat.”

The plan would mean the 114th Electronic Warfare Squadron, a Florida Air National Guard unit based at Cape Canaveral Space Force Station, would no longer be under DeSantis’ authority.

As DeSantis and other governors noted, federal statutes prohibit the reorganization of National Guard units in a state without the governor’s consent. The Air Force is asking Congress to bypass governors in seven states to move those units into the Space Force.

DeSantis’ letter states that the move would jeopardize the state’s response to hurricanes. He also writes that the federal government has “under-resourced” the Florida National Guard by not allowing it to expand.

In recent years, DeSantis has sent members of Florida’s National Guard to work in the state’s understaffed prisons, as well as to the Texas-Mexico border to assist with the border crisis and to the Florida Keys to intercept migrants from Haiti. An influx of migrants from Haiti never materialized.

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In 2022, DeSantis resurrected the Florida State Guard, citing in part concerns that the Florida National Guard was stretched too thin.



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Are there monkeys in Florida? Videos show sightings in this part of the state

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Are there monkeys in Florida? Videos show sightings in this part of the state


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Alligators in the kitchen? We’re used to it. Shark attacks? No problem. 17-foot Burmese python? Big deal.

Wild monkeys scampering over your roof and walking through your neighborhood? Some Floridians are coming to terms with it, especially during recent sightings in Central Florida’s Groveland and Clermont shared on social media.

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“I was picking up my daughter from school at South Lake High School in Groveland and then I saw this animal walking in the sidewalk,” caterer Naxel Miranda of Miranda’s Kitchen told The Daily Commercial. “I thought was a cat or something like that because I’m not used to seeing monkeys in Florida, but when I get closer was a monkey and that’s when I took my phone out and start recording the video.”

Florida residents have seen the primates monkeying around for years. One wild monkey captivated locals as it roamed around Orange City for weeks last August. Monkey sightings popped up in St. Johns, Putnam and Duval counties in 2020. Several of them charged a family at Silver Springs State Park in 2017. There have been 236 reports of them since 1959, with most of them between 2007 and November 2023, according to Florida Fish & Wildlife Conservation Commission (FWC) reports and tracking by the University of Georgia.

The creatures are likely rhesus macaque monkeys, primate expert Linda Wasko, president of Primate Paradise in Osteen, told FOX 35, possibly descendants of the first six brought to Florida by a man hoping to jazz up his jungle boat tour in the 1930s.

What are rhesus macaque monkeys?

Rhesus macaque monkeys are one of two monkey species that have been established and are reproducing in Florida, the other being vervet monkeys.

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They are native to Afghanistan, Pakistan, India, Southeast Asia and China, but were introduced to Florida by a cruise operator named Colonel Tooey, according to a post by the Wildlife Ecology and Conservation Department, UF/IFAS Extension. He let them loose on a small island in the Silver River, but rhesus macaque monkeys are very good swimmers and struck out on their own almost immediately. Since then the monkey population in the area has increased dramatically.

Nearly 1,400 rhesus macaques were brought to the Florida Keys by a laboratory animal breeding company in the 1970s but they were ordered removed in 1997 after they destroyed 30 acres of mangroves. A third set of them were brought in by an amusement park called Tropical Wonderland in Titusville and they either escaped or were released when the park closed in 1976. The FWC planned to trap the 35-75 monkeys reported roaming the area but it is unclear how effective this was.

Rhesus macaque population growth in Florida was reduced from 1984 to 2012 when about 1,000 monkeys were trapped and removed, but this became controversial due to the monkeys being killed or given to testing facilities and was halted.

Adults are brown to gray with pink faces, the FWC said, and mostly herbivorous although they will eat insects and bird eggs. Males can roam for miles.

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Are rhesus macaque monkeys dangerous?

Monkeys that have been fed can become territorial and more aggressive.

Wild animals also can carry diseases that can be fatal to humans such as rabies, hepatitis B and B herpes, officials from the FWC and the Centers for Disease Prevention (CDC) said.

“B virus infection is extremely rare, but it can lead to severe brain damage or death if you do not get treatment immediately,” the Centers for Disease Prevention (CDC) said. “People typically get infected with B virus if they are bitten or scratched by an infected macaque monkey, or have contact with the monkey’s eyes, nose, or mouth.”

If you are bitten or scratched by a wild monkey, immediately wash the wound and seek medical attention according to CDC guidelines.

More monkeys coming? Panhandle residents worry about nearby facility that would breed, house up to 30,000 monkeys

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Can I feed wild monkeys?

Feeding wild monkeys is a second-degree misdemeanor in Florida that can carry up to 60 days in jail and a $500 fine if convicted, according to a 2018 prohibition from the FWC.

The FWC advises residents to avoid them when spotted and do not offer food. Keep pets on a leash and watch small children, and dispose of uneaten food and garbage in closed trash containers.

“The biggest message we’d like residents to heed is that it could be very dangerous,” Orange City police Lt. Sherif El-Shami said in 2023. “Don’t feed it. Don’t pet it. It’s not your average animal at the zoo.”

What should I do if I see a rhesus macaque monkey?

Wild monkeys are common enough in some areas that the FWC asks that you report them only if you see them outside their core population area in Marion County. To report a monkey sighting:

  • Try to take a picture or video
  • Note the location
  • Call the FWC’s Exotic Species Hotline at 888-IveGot1 (888-483-4681).

If you see a wild monkey posing an imminent threat to humans, call 911 or the FWC’s Wildlife Alert Hotline at 888-404FWCC (888-404-3922).



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Florida's Heritage Insurance Sees More Profits in Q1 This Year

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Florida's Heritage Insurance Sees More Profits in Q1 This Year


Heritage Insurance Holdings Inc. (HRTG) on Wednesday reported earnings of $14.2 million in its first quarter of this year, about the same as earnings for Q1 of 2023, but down from the $31 million in net income reported for the fourth quarter of 2023.

The Tampa-based property and casualty insurance holding company is the parent company of Heritage Insurance, Narragansett Bay Insurance and Zephyr Insurance. The holding firm posted revenue of $191.3 million in Q1, up 8% from the first quarter last year, thanks in part to reduced exposure and to significant rate increases.

The firm’s combined ratio was 94% for Q1, a slight improvement over last year’s quarterly number, the company’s financial statements show.

The black ink reflects a significant improvement from the Heritage financial picture in 2021 and 2022, at the depths of what has been called the Florida property insurance crisis. At the end of Q1 2022, Heritage holdings reported a $31 million net loss.

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Since then, a number of Florida insurers have seen a significant reduction in litigation expenses, a key metric behind the crisis. And Heritage has continued to reduce its exposure in Florida and other states. Heritage held 182,673 policies in Florida at the end of 2022 and 529,907 policies in all 17 states in which its subsidiaries write. By the end of the first quarter this year, the number of Florida policies had dropped to 147,9654. In all 17 states, policies in force fell to 436,955 — a drop of almost 18% in less than 18 months.

But the cutbacks were not across the board. Heritage said in a news release that it had increased its commercial residential premium significantly.

“As part of our exposure management strategy, we continue to grow our policy count in products and geographies which are profitable and reduce our policy count in unprofitable and over concentrated areas,” the release noted.

“The management team is resolute in our focus to generate underwriting profits across our footprint, maintain adequate rates, ensure selective underwriting, and employ meticulous but fair claims handling,” CEO Ernie Garateix said in a statement.

4,800 Heritage Irma Claims Handled by Unlicensed Adjusters, Lawsuit Charges

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