Austin, TX
F1, Georgia-Texas make Austin the sports capital of the world
If live sports are your thing, there’s no better place to be this weekend than Austin.
Formula 1 is back in the Texas capital for it’s annual U.S. Grand Prix, with practice beginning Friday and the race getting underway on Sunday (3 p.m. ET, stream live on ABC/ESPN+). On Saturday, Texas hosts Georgia at Darrell K Royal-Texas Memorial Stadium in one of the biggest college football games of the season (7:30 p.m. ET, stream live on ABC/ESPN+).
Austin’s Circuit of the Americas is circled on the calendars of F1 drivers from the moment each season’s schedule is confirmed, and the Longhorns are 6-0 and ranked No. 1 in the country. As a result, there is a definitive buzz on Sixth Street ahead of this weekend’s festivities.
ESPN’s Dave Wilson and Nate Saunders dive into why Bat City is so fired up for the showpiece events of Saturday and Sunday.
An emerging sporting powerhouse
Austin is proud of its roots as the “Live Music Capital of the World,” a $1.8 billion industry in a town that draws massive crowds for events such as SXSW and the Austin City Limits Music Festival, but it’s becoming a sports powerhouse as the city continues to grow.
The first year Austin hosted the F1 race at COTA, attendance was estimated to be about 117,000. Last year’s race attracted more than 432,000 fans. COTA says in its first decade, it accounted for $7 billion in economic impact to Austin and Texas, providing Texans more than 64,000 jobs every year, with the Austin Business Journal equating it to hosting a Super Bowl annually.
But the combination of the race with a massive SEC football game is a new twist.
Texas traditionally has played its biggest game of the season out of town, against Oklahoma in Dallas during the State Fair of Texas. Since 1936, the Longhorns have hosted a matchup of two top-five teams in Austin only twice: No. 1 Texas lost to No. 2 Ohio State in 2006 and the top-ranked Horns beat No. 4 Arkansas in 1970.
The Longhorns’ move to the SEC has significantly raised the stakes for home games, along with the accompanying excitement levels. Texas and Georgia, two of the marquee programs in college football history, are meeting during the regular season for the first time since 1958, and just the fifth time ever. Tickets are in demand, ranging from just under $400 to $7,000 on the secondary market.
As a result, Visit Austin, the city’s tourism arm, estimates hotel rooms for the F1/Texas-Georgia weekend to average about $477 a night. The Austin airport says it was expecting 40,000 departing visitors Monday, and was encouraging travelers to get to the events as much as three hours early.
2:34
Stinchcomb voices concerns in No. 5 Georgia vs. No. 1 Texas
SEC Network analyst Matt Stinchcomb joins Out of Pocket to further explain what worries the Bulldogs’ defense could run into facing the Longhorns’ offense.
College GameDay will be in attendance, kicking off a day in Austin where the atmosphere will be at a fever pitch for the night game. Texas has improved its game-day experience over the past few years (Spoon, an Austin band that gained national acclaim, is playing a free show outside the stadium Saturday), with burnt orange smoke rising from the student section at the beginning of the fourth quarter, and burnt orange LED lights bathing the stadium. The scene at Darrell K Royal-Texas Memorial Stadium will be one of the most raucous in its history. — Wilson
The bedrock of F1’s American boom
Even before Netflix’s smash hit “Formula 1: Drive to Survive” helped spark an American boom of interest in Formula 1, the U.S. Grand Prix at the Circuit of the Americas was one of the staple events on the schedule. A circuit loved by drivers and a venue adored by fans, COTA has continually raised its maximum attendance in recent seasons and has hosted sellout after sellout.
Drivers relish this race like few others. The racing is always good at COTA, a circuit featuring a perfect mix of low- and high-speed corners, ideal for good racing and overtaking opportunities. The pull of Austin’s race is bigger than the outline of the tarmac track, though. The stuffy, European attitudes that underpin so many F1 races are well and truly gone in Austin, where drivers rock cowboy hats and boots, and embrace the energetic vibe of the city.
2:33
Which team will maximise their upgrades when F1 returns to Austin?
With F1 returning to Austin this weekend, the ESPN Unlapped crew discuss which team can maximise their car’s performance with new upgrades.
Austin is now one of a healthy three races in the States, but its debut event in 2012 was crucial in ensuring the sport had a presence in the country at all. F1’s relationship with America was dealt a significant blow at the 2005 U.S. Grand Prix at the Indianapolis Motor Speedway (IMS), when all but six of the cars pulled out of the race at the end of the formation lap due to a feud over tires. F1 continued to the end of the contract with IMS until the end of 2007, but some doubted whether the sport would ever recover stateside from the debacle.
Recover it did, at Austin’s purpose-built circuit on the outskirts of the city, giving it a foothold back in the country it had desired to break for so long.
The 2021 race, held with Max Verstappen and Lewis Hamilton’s legendary title fight as the backdrop, felt like the coming-out party for F1 in America under Liberty Media. A raucous crowd greeted every driver, from the most famous to the most inexperienced, like gladiators entering the Coliseum, and were treated to a great race. That event was tangible validation of all the work F1 had put into cracking America.
The work continues, though, as Austin fights off competition from the U.S.’s two other grand-prix host cities. The Miami Grand Prix, held in May, has become increasingly popular since its inception in 2022, while the first Las Vegas Grand Prix last year was an incredible sporting and commercial success. The challenge of constantly raising the bar is one circuit boss Bobby Epstein has relished; this year, those with tickets are able to attend an Eminem concert during the week, while the circuit will also be bussing fans to Darrell K Royal-Texas Memorial Stadium in case they want to attend both events. — Saunders
Austin, TX
Texas Evening Briefing March 11
Good evening, Texas. We’re wrapping up the day for you with the most important stories you need to know and your weather outlook.
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Today’s Big Stories
1. Talarico plans to win over Black voters after winning primary tinged with racial tension
State Rep. James Talarico, D-Austin, claimed the Democratic nomination after defeating U.S. Rep. Jasmine Crockett, D-Dallas. Talarico had strong support from Latinos in the primary, but he’s missing support from a key bloc of voters.
Their race was tinged with racial tension after a social media influencer alleged Talarico called former U.S. Senate candidate Colin Allred a “mediocre Black man.” Talarico’s response was that he was referring to Allred’s campaign. And Crockett called an attack ad that used a filter, which darkened her skin, racist. Talarico said he had no control over the ad, which came from a pro-Talarico PAC, which the campaign can’t legally coordinate with.
2. City of Pflugerville says ‘it’s going to be a while’ before Stage 3 water restrictions lift
The City of Pflugerville is working to repair its fourth waterline break since September as residents operate under Stage 3 emergency water restrictions until further notice.
In a City Council meeting Tuesday, city officials provided a timeline of breaks to the existing raw waterline, which is a 30-inch waterline that connects the Colorado River Pump Station up to Lake Pflugerville. The first happened in September and took 12 days to fix. The next came in November and took 17 days to repair, and the third came in January and also took 17 days to fix.
Officials identified a fourth break on Feb. 6 but didn’t actually locate it roughly 20 feet under a creek until Feb. 17. Work began on a 24-inch temporary bypass waterline on Feb. 10.
3. President Trump announces first new U.S. oil refinery in 50 years to open in Brownsville, Texas
President Donald Trump announced plans to build the first oil refinery in the United States in 50 years, and it will be in Brownsville, Texas, according to a Truth Social post.
Notes for Tomorrow
Thursday, March 12
- PGA Tour golf continues
- Court hearing for Lil Nas X charged with assaulting police during arrest
- 2026 Milano Cortina Winter Paralympic Games continue, with three gold medals decided in a single sport
- Billy Joel honored at Michael Dorf’s annual Music Of tribute concert
- South by Southwest Festival and Conference kicks off in Austin
In Case You Missed It
Houston Rockets forward Kevin Durant (7) reacts after scoring a 3-point goal during the second half of an NBA basketball game, Saturday, Feb. 21, 2026, in New York. (AP Photo/Yuki Iwamura)
Houston Rockets forward Kevin Durant (7) reacts after scoring a 3-point goal during the second half of an NBA basketball game, Saturday, Feb. 21, 2026, in New York. (AP Photo/Yuki Iwamura)
University of Texas with Kevin Durant partner with NIL, Nike for KD apparel
The University of Texas athletics, with former player Kevin Durant, announced an NIL partnership with Nike to allow specific student athletes to wear KD brand apparel.
Austin, TX
Texas ban on selling smokable cannabis takes effect March 31
Smokable cannabis products must be removed from Texas stores by the end of the month under new rules adopted by the state’s health department.
Virtually all edible hemp products will still be allowed with stricter packaging and testing requirements. But sharply higher fees on retailers and manufacturers, while lower than initially proposed, could lead to more expensive products or force some companies out of business.
The sweeping regulations for the state’s hemp industry were first recommended in December. They were created based on an executive order issued by Gov. Greg Abbott after the Texas Legislature couldn’t agree whether to regulate THC products more strictly or ban them entirely.
Last week, the Texas Department of State Health Services adopted its final version of the rules and said they would take effect March 31.
The new regulations effectively ban the sale of smokable hemp and extracts by changing how DSHS measures Delta-9 THC, the primary psychoactive ingredient in cannabis.
Michael Minasi
/
KUT News
Under the state’s 2019 hemp law, cannabis with no more than 0.3% Delta-9 by dry weight is considered legal hemp.
The adopted DSHS regulation includes a new “total THC” rule, which counts a cannabis compound known as THCA in the Delta-9 calculation. THCA converts to Delta-9 when heated or smoked, which is why a product known as THCA flower has become widely popular in Texas.
During the public comment period, hundreds of people told DSHS they oppose counting THCA as Delta-9. THCA is not explicitly banned by state or federal law.
In its response, DSHS said the “total THC” policy follows existing state and federal regulations, which are the rules written by government employees tasked with interpreting law.
The Texas Agriculture Commission adopted regulations in 2020 requiring that tests account for the potential conversion of THCA to Delta-9. The U.S. Department of Agriculture proposed a similar rule on the last day of President Trump’s first term. The rule was adopted two months later by the Biden administration.
The state’s new hemp regulations slash a proposed 10,000% increase in the annual fees charged to retailers and manufacturers of what Texas calls “consumable hemp products.” But the adopted fees — $5,000 per year for each retail location and $10,000 per year for each manufacturing facility — are still 33 and 40 times higher, respectively, than existing levies.
More than 9,100 retail locations in Texas are registered to sell consumable hemp products, according to state health records.
Michael Minasi
/
KUT News
Some retailers say the fees are still crippling, especially coupled with the new prohibition on smokable products.
“It’s a high rate, but it would still be feasible, but then we come into the [THCA] regulations,” said Estella Castro, owner of the hemp store Austin Cannabis Co. “If you don’t have the flower, and the flower is going off completely, I don’t think you’re going to have the $5,000.”
Castro said smokable products account for about 40% of her sales.
Cannabis advocates say they are glad to see new product recall standards and a process to track consumer complaints, but they believe high licensing fees and a ban on flowers and extracts will power up the unregulated market.
“We know that consumers will be able to still acquire these products either from out of state operators who are not restricted by DSHS regulations or from the illicit market, which causes the most concern for us,” said Heather Fazio, who leads the Texas Cannabis Policy Center. “The illicit market doesn’t have age restrictions. It doesn’t have safety mechanisms and consumer protection.”
The new DSHS rules only affect the manufacture, distribution and sale of hemp products. They don’t affect state law allowing for possession of them.
Mark Bordas, head of the Texas Hemp Business Council, compared the $10,000 fee annual on hemp manufacturing facilities to the Texas Alcoholic Beverage Commission’s fee on distillers: $3,000 every two years.
“Our concern is some of these measures are so draconian that you are going to drive people out of the business and then folks’ access to the products,” Bordas said. “Invariably, we’re going to have to bring forth a [lawsuit], and the state has to defend what it’s done, and that’s taxpayer money, and it’s a waste.”
Austin, TX
3 Top Texas Longhorn Recruiting Targets Were Blown Away By Their Visits to Austin
The Texas Longhorns continue to do everything they can to better their team for the future, including dominating on the recruiting trail with some of the most sought-after prospects in the country.
Their latest installment comes after extending offers to offensive lineman Ty McCurry and Jayden Thompson, while also leaving a favorable impression on premier recruit Brayson Robinson.
As they continue to make a push for another top-10 class under head coach Steve Sarkisian, the Longhorns made a staunch impression on three of their top targets for the 2028 cycle.
Forty Acres Stands Out
The Longhorns continue to make a push on the recruiting trail, hosting some premier targets on the first day of spring camp, and extending offers to McCurry and Thompson. Both players were impressed with what they saw, not just on the football field, either, but from the Forty Acres as well.
“They said I’m their top guy and that they want me back out for a visit soon. “McCurry tells me of his conversations with the Longhorns before continuing on where they stand in his rankings. “I’ve loved the past two times I’ve been in Austin to check out the Longhorns and can 100 percent see them being a contender in my commitment down the line.”
McCurry was a Sports Illustrated freshman All-American and currently stands at 6-foot-6 and 270 pounds, currently holding 11 offers with many of them coming from the Lone Star State. The other offer from the first day of practice went to Jayden Thompson, number 15-ranked offensive tackle in the 2028 class according to 247Sports.
“My conversations with the coaches went very well, they were all very inviting and helpful,” Thompson told Texas Longhorns On SI of the Longhorns staff. “If I had one takeaway, it would be the tour of not just the football part of the school, but the campus as well.”
Another target for the 2028 cycle is Brayson Robinson, an edge defender out of Mavel, Texas. While he didn’t receive an offer yet, he has quickly garnered interest with some of the top programs in the country. The Arizona State Sun Devils and Alabama Crimson Tide have been on him mainly, but he’s hearing from a lot of schools, including the Longhorns, who impressed him.
“It went amazing and I like how every coach introduced themselves to my family and me,” Robinson told Texas Longhorns On SI about his visit. “I also love the culture.”
With still a while to go until the 2028 cycle becomes the forefront on the recruiting trail, Sarkisian and his staff continue to set themselves up to be at the top of the conversations regarding the premier talent on their target board.
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