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She Goes to Trader Joe’s for the Art

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She Goes to Trader Joe’s for the Art

Good morning. It’s Monday. Today we’ll look at the art shoppers can find when they go to a Trader Joe’s in Manhattan.

Julie Averbach led the way into what she said was an art gallery.

It didn’t look like one. There were no velvet ropes in front of the most valuable pieces, and no little labels on the wall saying who had created the art.

But this was not really an art gallery. It was a supermarket, the Trader Joe’s at 2073 Broadway, near West 72nd Street, a place to experience “the joy of finding beauty where we least expect it,” Averbach said. Above the refrigerated display cases and the fruit and vegetable bins. In the aisles. On the packages that sit on the shelves.

“When we typically go to a grocery store, we tend to look straight at the shelves, put the products in our carts, buy them and go home,” she said. “I’ve come to look up, look down and go into a mode of art appreciation first and buying second. The store and the products themselves are art.” At Trader Joe’s, she said, “even a simple banana display becomes a 360-degree art installation” topped by King Kong, suspended from the ceiling.

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She moved on to a mural scene above the avocados. It showed four figures dancing on the Lincoln Center steps, with the Metropolitan Opera House in the background: a package of Joe-Joe’s chocolate-and-vanilla-cream sandwich cookies, a bottle of pink lemonade, a shaker of “Everything but the Bagel” seasoning and a can of corn.

“The corn can is a recurring symbol through a lot of Trader Joe’s artwork,” she said. It turned up in a narrow painting of the Statue of Liberty a few steps away. Lady Liberty is holding a can of corn “as her torch of enlightenment,” Averbach said. In the other hand is a box of Joe’s O’s cereal. The actual statue holds a tablet inscribed with the date July 4, 1776, in Roman numerals.

Averbach is a Trader Joe’s fan with an art historian’s eye. She became so fascinated by what she saw in Trader Joe’s locations that she wrote the book “The Art of Trader Joe’s: Discovering the Hidden Art Gems of America’s Favorite Grocery Store” after devoting her thesis at Yale to Trader Joe’s as a contemporary cabinet of curiosities. She did her research on her own, based mostly on “what I could see in the stores as a regular shopper” who has visited more than 170 locations. She received no official help from the chain and put the word “unauthorized” on the cover of the book to emphasize her independence. An email to Trader Joe’s seeking comment went unanswered on Friday.

Looking for what had inspired the images in packaging like the label for the store’s Caesar salad, she spent “countless hours” eyeing Victorian ephemera and paging through 19th-century magazines. (It’s not Julius Caesar on the salad’s container; it’s Augustus, Caesar’s great-nephew and adopted son.)

And the image on the can of Trader Joe’s French roast coffee? Averbach traced it to a 1913 book, “The Spirit of Paris.”

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Averbach said that Trader Joe’s is unusual among supermarket chains: Each store has in-house artists who create handmade signs, she said, so no two Trader Joe’s stores look alike. And as Averbach discovered, the artists do more than make signs.

In a Trader Joe’s in Manchester, Conn., she found a chalk drawing of a figure that looked like the famous Mona Lisa by Leonardo da Vinci. But this one had a Trader Joe’s employee name tag with “Mona L.” written on it.

In other stores, Averbach found adaptations of Vincent van Gogh’s “Sunflowers,” Auguste Rodin’s “The Thinker,” Grant Wood’s “American Gothic” and Emanuel Leutze’s “Washington Crossing the Delaware.”

In a Trader Joe’s in Chicago, she found a representation of the late-night diner in Edward Hopper’s “Nighthawks” with a Trader Joe’s sign above the window. Hopper said the restaurant in his painting was inspired by one in Greenwich Avenue in Manhattan, but the Trader Joe’s image paid tribute to the painting’s longtime home, the Art Institute of Chicago.

Averbach talked about neighborhood references as she walked through the Trader Joe’s on Broadway. That store is “hands down the busiest Trader Joe’s in the world,” the company said in 2021. Of the Trader Joe’s locations in New York, it is her favorite aesthetically. But she also mentioned the store at 436 East 14th Street, where the illustrator Peter Arkle created more than 150 images called “East Village Drawings.” They are keyed to a map in the store showing “where you can find all the real things that inspired the drawings,” according to Arkle’s website.

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In the Broadway store, even the elevators doors are art, painted to show dinosaurs shopping, a nod to the nearby American Museum of Natural History. The artists have also made something of places that are off limits to shoppers, as Averbach realized after seeing the exhibition “Cubism and the Trompe l’Oeil Tradition” at the Metropolitan Museum of Art a couple of years ago.

“They could have simply written ‘staff only’ on the door,” Averbach said. “They instead used the door as a canvas for a trompe l’oeil painting,” with a green T-shirt on a coat hanger. “Who does that? It’s amazing.”


Weather

Expect a partly sunny sky, with the temperature reaching a high of 62. At night temperatures will drop to the low 40s.

ALTERNATE-SIDE PARKING

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In effect until Friday (Purim).


Dear Diary:

Back home from Boston for the holidays, Dean and Dylan and I watched “Anora” at the Angelika because we were the last ones still on winter break.

We walked uptown afterward, laughing about the movie and about the guy next to us who had laughed though the whole movie.

I was going to turn off at 23rd Street to go to the PATH station. Dylan and Dean were going to keep walking to 33rd Street to catch the Q train.

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We walked a few blocks backpedaling as the cold wind blew hard at our faces.

“I’ll see you guys again for spring break,” I said as I got ready to turn.

“I think I’ll be on a spring break trip with some school friends,” Dylan said.

“All right,” I said. “Well, some time else then. Love you bro, see ya.”

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New York

Video: LaGuardia Crash Survivors Recount Ordeal

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Video: LaGuardia Crash Survivors Recount Ordeal

“I just thought, please don’t let this be how my life ends. I’m not ready to die. When we landed, it was a very rough landing. Like we landed and the plane jolted back up, and that caught a lot of passengers off guard. Everyone kind of like, ‘What’s going on?’ And then you hear the pilot braking, and it was like just this grinding sound.” “Everybody was shocked everywhere. There was — there’s people screaming. The plane just veered off course. I mean, it was just — it all happened so quickly, but it all felt just like a very dire situation.” “Oh, God. Oh my goodness. That’s crazy.” “People were bleeding from their nose, cuts and scrapes. I saw black eyes, all different types of facial contusions, bruising and bleeding. I was sitting by the exit door, and I opened the exit door. There was a sense of camaraderie amongst the survivors. Nobody was pushing, shoving, ‘I got to get out first.’” “The plane actually tipped back as we were leaving, as people were getting off the plane. That was when the nose kind of fell off the front of the plane, and the whole plane kind of went up to what we’d seen in all the pictures of the plane’s nose in the air.” And there was no slide when we got out. A lot of us were jumping off of the airplane wing to get down. And when I got out and I saw that the front of the plane, how destroyed it was, I just was — I was in shock.” “It was only really when I was outside of the plane, looking back at the plane, and I had seen what had happened to the cockpit, and then just like this sense of dread overcame me, where I was just like, wow, a lot of people might have just been pretty badly hurt.” “I’m grateful to the pilots who were so courageous and brave, and acted swiftly, and they saved our lives. And if it wasn’t for them, I wouldn’t be able to come home to my family. I’m forever indebted to them. They’re my heroes.”

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New York

Video: Passenger Jet and Fire Truck Crash at LaGuardia Airport, Leaving 2 Dead

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Video: Passenger Jet and Fire Truck Crash at LaGuardia Airport, Leaving 2 Dead

new video loaded: Passenger Jet and Fire Truck Crash at LaGuardia Airport, Leaving 2 Dead

The two pilots of a Air Canada Express jet were killed after a collision with a Port Authority fire truck on Sunday at LaGuardia Airport in New York.

By Axel Boada and Monika Cvorak

March 23, 2026

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New York

How a Family of 3 Lives on $500,000 on the Upper West Side

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How a Family of 3 Lives on 0,000 on the Upper West Side

How can people possibly afford to live in one of the most expensive cities on the planet? It’s a question New Yorkers hear a lot, often delivered with a mix of awe, pity and confusion.

We surveyed hundreds of New Yorkers about how they spend, splurge and save. We found that many people — rich, poor or somewhere in between — live life as a series of small calculations that add up to one big question: What makes living in New York worth it?

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Rent is not the largest monthly expense for Anala Gossai and Brendon O’Leary, a couple who live on the Upper West Side of Manhattan. That would be child care.

They spend $4,200 each month on day care for their 1-year-old son, Zeno.

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“We really liked the center,” Ms. Gossai, 37, said. “Neighbors in our building love it. It’s actually pretty middle of the road for cost. Some were even more expensive.”

The rent for their one-bedroom apartment is $3,900 per month. Space is tight, but the location is priceless.

“We’re right across from Central Park,” she said. “We can walk to the subway and the American Museum of Natural History.”

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‘Middle Class’ in Manhattan

Ms. Gossai, a data scientist, and her husband, 38, a software engineer, met in graduate school. Their household income is roughly $500,000 per year. While they make a good living, they try to be frugal and are saving money to buy an apartment.

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They moved into their roughly 800-square-foot rental eight years ago when it was just them and their dog, Peabody, a Maltese poodle. Now their son’s crib is steps away from their bed. They installed a curtain between the bed and the crib to keep the light out.

Like many couples, they have discussed leaving the city.

“When we talk about the possibility of moving to the suburbs, we both really dread it,” Mr. O’Leary said. “I don’t like to drive. Anala doesn’t drive. I feel like we’d be stuck. We really value being able to walk everywhere.”

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Ms. Gossai is from Toronto, and Mr. O’Leary is from Massachusetts. In New York City, wealth is often viewed in relation to your neighbors, and many of theirs make more money. The Upper West Side has the sixth-highest median income of any neighborhood in the city, according to the N.Y.U. Furman Center.

“I think we’re middle class for this area,” Mr. O’Leary said. “We’re doing OK.”

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The couple tries to save about $10,000 each month to put toward an apartment or for an emergency. They prioritize memberships to the Central Park Zoo at $160 per year and the American Museum of Natural History at $180 per year.

Their son likes the museum’s butterflies exhibit and the “Invisible Worlds” light show, which Mr. O’Leary said felt like a “baby rave.”

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Ordering Diapers Online

The cost of having a young child is their top expense. But they hope that relief is on the horizon and that Zeno can attend a free prekindergarten program when he turns 4.

For now, they rely on online shopping for all sorts of baby supplies. The family spent roughly $9,000 on purchases over the last year, including formula and diapers. That included about $730 for toys and games.

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Ms. Gossai said one of her favorite purchases was a pack of hundreds of cheap stickers.

“They are good bribes to get him into his stroller,” she said. “Six dollars for stickers was extremely worth it.”

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They splurge on some items like drop-off laundry service, which costs about $150 a month. It feels like a luxury instead of doing it themselves in the basement.

Keeping track of baby socks “completely broke my mind,” Ms. Gossai said.

Their grocery bills are about $900 per month, mostly spent at Trader Joe’s and Fairway. Mr. O’Leary is in charge of cooking and tries to make dinner at home twice a week.

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They spend about $500 per month on eating out and food delivery. A favorite is Jacob’s Pickles, a comfort food restaurant where they order the meatloaf and potatoes.

Saving on Vacations and Transportation

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Before Zeno, the couple spent thousands of dollars on vacations to Switzerland and Oregon. Now, trips are mainly to visit family.

Mr. O’Leary takes the subway to work at an entertainment company. Ms. Gossai mostly works from home for a health care company. They rarely spend money on taxis or car services.

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“I’ll only take an Uber when I’m going to LaGuardia Airport,” Mr. O’Leary said.

Care for their dog is about $370 per month, including doggie day care, grooming and veterinarian costs. Peabody is getting older and the basket under the family’s stroller doubles as a shuttle for him.

They love their neighborhood and the community of new parents they have met. Still, they dream of having a second bedroom for their son and a second bathroom.

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Their kitchen is cramped with no sunlight. So they put a grow light and plants above the refrigerator to brighten the room.

Since they share a room with their son, he often wakes them up around 5 a.m.

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“In the sweetest and most adorable way,” Ms. Gossai said.

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