Connect with us

New York

She Goes to Trader Joe’s for the Art

Published

on

She Goes to Trader Joe’s for the Art

Good morning. It’s Monday. Today we’ll look at the art shoppers can find when they go to a Trader Joe’s in Manhattan.

Julie Averbach led the way into what she said was an art gallery.

It didn’t look like one. There were no velvet ropes in front of the most valuable pieces, and no little labels on the wall saying who had created the art.

But this was not really an art gallery. It was a supermarket, the Trader Joe’s at 2073 Broadway, near West 72nd Street, a place to experience “the joy of finding beauty where we least expect it,” Averbach said. Above the refrigerated display cases and the fruit and vegetable bins. In the aisles. On the packages that sit on the shelves.

“When we typically go to a grocery store, we tend to look straight at the shelves, put the products in our carts, buy them and go home,” she said. “I’ve come to look up, look down and go into a mode of art appreciation first and buying second. The store and the products themselves are art.” At Trader Joe’s, she said, “even a simple banana display becomes a 360-degree art installation” topped by King Kong, suspended from the ceiling.

Advertisement

She moved on to a mural scene above the avocados. It showed four figures dancing on the Lincoln Center steps, with the Metropolitan Opera House in the background: a package of Joe-Joe’s chocolate-and-vanilla-cream sandwich cookies, a bottle of pink lemonade, a shaker of “Everything but the Bagel” seasoning and a can of corn.

“The corn can is a recurring symbol through a lot of Trader Joe’s artwork,” she said. It turned up in a narrow painting of the Statue of Liberty a few steps away. Lady Liberty is holding a can of corn “as her torch of enlightenment,” Averbach said. In the other hand is a box of Joe’s O’s cereal. The actual statue holds a tablet inscribed with the date July 4, 1776, in Roman numerals.

Averbach is a Trader Joe’s fan with an art historian’s eye. She became so fascinated by what she saw in Trader Joe’s locations that she wrote the book “The Art of Trader Joe’s: Discovering the Hidden Art Gems of America’s Favorite Grocery Store” after devoting her thesis at Yale to Trader Joe’s as a contemporary cabinet of curiosities. She did her research on her own, based mostly on “what I could see in the stores as a regular shopper” who has visited more than 170 locations. She received no official help from the chain and put the word “unauthorized” on the cover of the book to emphasize her independence. An email to Trader Joe’s seeking comment went unanswered on Friday.

Looking for what had inspired the images in packaging like the label for the store’s Caesar salad, she spent “countless hours” eyeing Victorian ephemera and paging through 19th-century magazines. (It’s not Julius Caesar on the salad’s container; it’s Augustus, Caesar’s great-nephew and adopted son.)

And the image on the can of Trader Joe’s French roast coffee? Averbach traced it to a 1913 book, “The Spirit of Paris.”

Advertisement

Averbach said that Trader Joe’s is unusual among supermarket chains: Each store has in-house artists who create handmade signs, she said, so no two Trader Joe’s stores look alike. And as Averbach discovered, the artists do more than make signs.

In a Trader Joe’s in Manchester, Conn., she found a chalk drawing of a figure that looked like the famous Mona Lisa by Leonardo da Vinci. But this one had a Trader Joe’s employee name tag with “Mona L.” written on it.

In other stores, Averbach found adaptations of Vincent van Gogh’s “Sunflowers,” Auguste Rodin’s “The Thinker,” Grant Wood’s “American Gothic” and Emanuel Leutze’s “Washington Crossing the Delaware.”

In a Trader Joe’s in Chicago, she found a representation of the late-night diner in Edward Hopper’s “Nighthawks” with a Trader Joe’s sign above the window. Hopper said the restaurant in his painting was inspired by one in Greenwich Avenue in Manhattan, but the Trader Joe’s image paid tribute to the painting’s longtime home, the Art Institute of Chicago.

Averbach talked about neighborhood references as she walked through the Trader Joe’s on Broadway. That store is “hands down the busiest Trader Joe’s in the world,” the company said in 2021. Of the Trader Joe’s locations in New York, it is her favorite aesthetically. But she also mentioned the store at 436 East 14th Street, where the illustrator Peter Arkle created more than 150 images called “East Village Drawings.” They are keyed to a map in the store showing “where you can find all the real things that inspired the drawings,” according to Arkle’s website.

Advertisement

In the Broadway store, even the elevators doors are art, painted to show dinosaurs shopping, a nod to the nearby American Museum of Natural History. The artists have also made something of places that are off limits to shoppers, as Averbach realized after seeing the exhibition “Cubism and the Trompe l’Oeil Tradition” at the Metropolitan Museum of Art a couple of years ago.

“They could have simply written ‘staff only’ on the door,” Averbach said. “They instead used the door as a canvas for a trompe l’oeil painting,” with a green T-shirt on a coat hanger. “Who does that? It’s amazing.”


Weather

Expect a partly sunny sky, with the temperature reaching a high of 62. At night temperatures will drop to the low 40s.

ALTERNATE-SIDE PARKING

Advertisement

In effect until Friday (Purim).


Dear Diary:

Back home from Boston for the holidays, Dean and Dylan and I watched “Anora” at the Angelika because we were the last ones still on winter break.

We walked uptown afterward, laughing about the movie and about the guy next to us who had laughed though the whole movie.

I was going to turn off at 23rd Street to go to the PATH station. Dylan and Dean were going to keep walking to 33rd Street to catch the Q train.

Advertisement

We walked a few blocks backpedaling as the cold wind blew hard at our faces.

“I’ll see you guys again for spring break,” I said as I got ready to turn.

“I think I’ll be on a spring break trip with some school friends,” Dylan said.

“All right,” I said. “Well, some time else then. Love you bro, see ya.”

Advertisement
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

New York

The N.Y.C. Marathon Celebrity Quiz: Can You Guess the Fast and Famous?

Published

on

The N.Y.C. Marathon Celebrity Quiz: Can You Guess the Fast and Famous?

It’s certainly exciting to see an elite runner like Abdi Nageeye or Sheila Chepkirui cruise by on First Avenue during the New York City Marathon. But for many it’s just as exciting to catch a glimpse of someone like Alanis Morissette, or Will Ferrell, posting far slower times.

See if you can recall (or guess) some of the other celebrities who have run the 26 miles and 385 yards on the streets of the five boroughs over the years.

Continue Reading

New York

Can Faster Buses Really Be Free?

Published

on

Can Faster Buses Really Be Free?

On a rough day, a bus ride in New York starts like this:

Then there are the traffic jams …

Advertisement

the mistimed stop lights …

the bunched-up buses …

and the cars blocking the bus lane.

Advertisement

Advertisement

Videos by Sutton Raphael/The New York Times

Zohran Mamdani has made this grim experience central to his pledge to improve city life. Can his bus plan actually do that?

Advertisement

Some of the slowest buses in America plod through New York, stopping and starting, bunching and idling, at about eight miles per hour on average. Speeds have improved little over the past decade. The least reliable buses seldom show up on time.

Zohran Mamdani has built a strikingly successful mayoral campaign by tapping frustration with this system and marrying it to his broader campaign pledge to make New York more affordable.

“Fast and free buses,” he has promised, the two goals always locked together.

Advertisement

Get rid of fares, in theory, and that should speed things up, ending the backlog of riders lined up at every stop. More bus lanes and better infrastructure could bolster those gains. And making buses free would be a boon, Mr. Mamdani argues, for New Yorkers who have said in surveys that they’ve often struggled to come up with fare money.

“Today in the wealthiest city in the wealthiest country in the history of the world, one in five New Yorkers cannot afford the bus fare,” Mr. Mamdani said, defending his plan in the campaign’s final debate last week. Give people back that money, and more of their time, he suggests, and the economic benefits for the city would outweigh even the cost of a fare-free program he estimates could run $700 million a year.

Advertisement

Critics, and even some transit advocates, warn that his two goals are in tension: Spend such vast sums subsidizing the bus, and there won’t be much left over to improve it, especially at a time when the federal government is undercutting support for transit and the economy is shaky. Under any reasonable estimate, the annual cost to the city of making buses free would be more than transit officials expect to raise this year from congestion pricing, the Manhattan tolling program in the middle of its own political fight.

Whether fast buses and free ones can really go together depends on many questions, some beyond a mayor’s control, including whether Gov. Kathy Hochul would cooperate on higher taxes to raise revenue. Even if Mr. Mamdani were able to eliminate fares, what effect would it really have? And would it be enough to change the slog of riding a bus in the city?

Advertisement

Free and maybe faster

To understand the ambition of Mr. Mamdani’s plan, it’s helpful to first take in the vastness of New York’s bus network. It’s at a whole other scale from the subway system (and from any city currently running free buses):

Advertisement

Mr. Mamdani, who is the front-runner in the Nov. 4 general election, first championed the idea of free buses by pushing for a one-year pilot that made a single route in each borough free for one year starting in September 2023. Expanding the idea citywide would cover 340 routes that carry about 1.5 million paid trips per weekday.

Those rides represent a lot of money that the Metropolitan Transportation Authority, which runs the bus and subway systems, would no longer be collecting at the fare box. The fare today is $2.90, set to rise to $3 in January (although the actual fare collected per paying rider is more like $1.90, after accounting for free transfers and discounted fare cards). If the city were to pay for this instead, the total cost would depend on ridership numbers.

The M.T.A. says the cost of a free-fare program is probably higher than Mr. Mamdani’s estimate. As the authority cracks down on fare evasion, and ridership and fares increase, it projects that by 2028 the annual bus fare revenue, including paratransit, could exceed $1 billion — much higher than the campaign’s numbers.

Advertisement

About a quarter of bus riders also transfer to the subway. And if they haven’t paid for the first leg of the trip, the M.T.A. fears that more passengers may be inclined to skip the train fare, too.

John J. McCarthy, chief of policy and external relations at the M.T.A., said in a statement that the authority was pleased with the attention that transit has gotten in the mayoral race, but also expressed caution about making the buses free without more study.

Advertisement

“Why is congestion pricing successful? Because we took the time to study its benefits and impacts,” he said about the yearslong review for the toll program. “This proposal would demand the same kind of rigorous analysis.”

Still, the Mamdani campaign says the overall cost is relatively small — less than 1 percent of the city’s annual budget. But for the M.T.A., fare revenue covers about 19 percent of its $4.8 billion bus operating budget.

Advertisement

Mr. Mamdani suggests that the economic benefits of free fares could be twice as large as the costs. That’s hard to evaluate (the figure includes assigning a dollar value to the time you’d save by spending less of it stuck on the bus). His other claim is that eliminating the fare would itself speed up the buses.

That is theoretically true. All those seconds it can take each passenger to root around in a pocket, count out change or fuss with the card reader — at every stop — add up to real delays. And just one rider doing this can be the difference between making and missing a green light.

But New York’s own pilot program illustrates one hitch. Across all five free routes, ridership increased during the pilot by about 30 to 40 percent, mostly driven by existing riders taking more trips. The buses, however, actually slowed, because all those new riders still had to board the bus and request stops, offsetting the time savings from getting rid of fares.

Advertisement

That’s another complication: If ridership rises substantially, you have to add service to keep up with it, or you may not see any speed benefits. And that costs money, too.

Advertisement

Sutton Raphael/The New York Times

Mr. Mamdani cites an estimate that free buses could shave 12 percent off trip times. The number comes from Charles Komanoff, a longtime transit advocate and mathematician whose traffic modeling helped inform congestion pricing. He first tried to assess the impact of free buses in 2007, as part of a study of whether congestion pricing could generate enough revenue to make transit free.

Advertisement

“That idea of free transit — it was visionary, it was lovely, it was beguiling,” Mr. Komanoff recalled recently. Politically at the time, though, “it was completely impractical.”

He put down the idea for nearly two decades. Then last December, he heard Mr. Mamdani, polling at the time in single digits, talk about free buses at a mayoral transit forum.

Advertisement

In April, Mr. Komanoff published a new report that is the closest thing to a white paper for the Mamdani campaign on the topic. His 12 percent time savings relies on some of his 2007-era data (bus riders then dipped a card instead of tapping it). This fall, he reran his analysis again, after riding the B41 bus in Brooklyn with The New York Times to collect new data. He estimates that ending fares could cut 7 percent off a trip on the route, assuming the ridership stays constant. That would still be, he said, “a triumph” — an improvement akin to what drivers have seen inside Manhattan’s congestion zone.

Faster but not free

Advertisement

The B41 bus, connecting the Flatbush commercial corridor to Downtown Brooklyn, is one of the busiest routes in the city. The comptroller’s office gives it a D grade for its poor on-time performance and high rate of “bunching” — when buses arrive too close together and disrupt scheduling. On the route’s slowest stretch, speeds dip below four m.p.h.

Flatbush Avenue is, in short, a prime target for redesign and better bus service — something the New York City Department of Transportation has already begun to work on. And it’s a prominent example of how buses could be made faster without killing the fare box.

Advertisement

We rode the corridor, timed how long it takes riders to board the bus, counted all the intersections, and worked with the transportation planner Annie Weinstock to analyze the route. A trip in the evening rush hour covering the Flatbush portion of the B41 takes 58 minutes on average. But if the bus were traveling the corridor totally unimpeded, it would need only 16 minutes to go from end to end. Everything else is a form of delay: The bus spends more time sitting at red lights, and almost as much time sitting in traffic:

Advertisement

Note: The data refers to the B41 Limited, which makes fewer stops.

Making the B41 substantially faster would require a series of changes:

Mr. Mamdani has voiced support for infrastructure initiatives like this, although the campaign’s estimated cost for the free-fare program doesn’t include the sizable expenses needed to do such projects in tandem. Transit advocates are also pushing the city to go further, leveraging an array of “bus rapid transit” improvements that would also enable riders to enter from all bus doors and to pay for the bus at sidewalk kiosks, while revamping more intersection signals to prioritize buses.

Advertisement

All-door boarding and off-board payment would logistically have the same effect as free fares, cutting the time it takes passengers to board. We asked Ms. Weinstock, who has studied how to implement faster buses in New York, to estimate how much all of these changes together would speed up the B41.

In an ideal world, all these investments could cut about 40 percent off the time of a B41 trip — far more than doing free fares alone. It certainly helps to speed up the process of boarding riders. But that’s not the thing that helps the most. And there are other ways to get those same savings while still collecting fares.

Advertisement

Of course, free fares are about financial savings for riders as much as time savings. But there are some other, less sweeping ways to do that, too.

About 375,000 low-income riders already pay half-cost fares under the Fair Fares program funded by the city. It subsidizes fares on the bus and subway for households making less than 145 percent of the federal poverty level.

But advocates want to push the threshold up to 200 percent — or even 300 percent, where a family of four earning as much as $96,500 a year would qualify.

Advertisement

Source: Community Service Society of New York

Advertisement

Costs assume the same participation rate the program has now

“We think it would be much less costly than a totally free system,” said David R. Jones, president of the Community Service Society, which has pushed for Fair Fares. He’s also a member of the M.T.A. board.

Advertisement

Mr. Mamdani supports expanding Fair Fares for the subway, alongside free buses. Doing both would further drive up the total cost of his transit agenda.

Former Gov. Andrew M. Cuomo, who is polling behind Mr. Mamdani in the mayoral race, has said he would make the subway and buses free for New Yorkers making up to 150 percent of the federal poverty line, or about $48,000 for a family of four.

Advertisement

Free for some, faster for more

The allure of free buses is partly that many of these other interventions are harder. Roads must be ripped up and redesigned. Neighbors will complain. Infrastructure projects take years (the redesign of a roughly one-mile stretch of Flatbush Avenue is scheduled to be done next year). Even scaling up Fair Fares would require the city to do more to reach people who qualify — today only about a third of residents who do are in the program.

But you can declare the bus to be free tomorrow, and it will be free tomorrow. It’s a shortcut to improving an aspect of city life where nearly all other answers are slow and hard.

Advertisement

“It’s a guarantee that your life will be better in a way that you can feel every single day,” said Michelle Wu, the mayor of Boston and someone Mr. Mamdani has often cited.

In Boston, the city pays to offset the fares on three high-ridership bus routes that serve lower-income neighborhoods (ridership is up, travel times about the same). That’s the kind of partial measure Mr. Mamdani could pursue: a larger pilot, a targeted set of routes, perhaps while expanding Fair Fares to aid more riders citywide. Maybe that buys patience for the harder improvements.

Advertisement

His campaign insists that the universality of free fares is the point. It’s what gives working-class riders access to the whole city. It’s what could unlock faster speeds for everyone.

But there’s evidence that New Yorkers might like the spirit of the pitch more than the potential reality of it. A recent New York Times/Siena polling experiment of two groups of likely voters showed 56 percent supported making the buses free, even as 57 percent said the city “should not do this.”

Advertisement

Sutton Raphael/The New York Times

Advertisement

To voters, the value of Mr. Mamdani’s promise may largely be in the signal it sends: that he sees New Yorkers struggling on the bus and wants to make things better with big ideas. And that whether or not he really turns off all the card readers, surely he’ll do something to help your wallet, and to fix the buses.

Brad Lander, the city comptroller and an ally of Mr. Mamdani who also ran for mayor in the primary, suggested “fast and free” has a logic to it that’s not necessarily literal. Yes, you need resources to make the buses faster, he allowed, but you also need political will. And Mr. Mamdani is building it in a way that might not have worked had he promised “fast buses” alone.

“If you had had someone say, ‘Well, what if we make the bus a dollar cheaper than the subway, but also produce 20 interborough bus rapid transit lanes, and do all-door boarding to help everyone!’ — those might have been really good ideas,” Mr. Lander said, poking fun at his own policy-dense campaign.

Advertisement

“But they didn’t sufficiently capture the imagination of New Yorkers.”

Continue Reading

New York

Video: How Mamdani Has Evolved in the Mayoral Race

Published

on

Video: How Mamdani Has Evolved in the Mayoral Race

new video loaded: How Mamdani Has Evolved in the Mayoral Race

Zohran Mamdani entered the final debate in the New York City mayoral race ahead in the polls. Nicholas Fandos, who covers New York politics and government for The New York Times, describes Mr. Mamdani’s strategy to appeal to the wider electorate before early voting begins.

By Nicholas Fandos, Claire Hogan, Nikolay Nikolov and Leila Medina

October 23, 2025

Continue Reading

Trending