New York
She Goes to Trader Joe’s for the Art
Good morning. It’s Monday. Today we’ll look at the art shoppers can find when they go to a Trader Joe’s in Manhattan.
Julie Averbach led the way into what she said was an art gallery.
It didn’t look like one. There were no velvet ropes in front of the most valuable pieces, and no little labels on the wall saying who had created the art.
But this was not really an art gallery. It was a supermarket, the Trader Joe’s at 2073 Broadway, near West 72nd Street, a place to experience “the joy of finding beauty where we least expect it,” Averbach said. Above the refrigerated display cases and the fruit and vegetable bins. In the aisles. On the packages that sit on the shelves.
“When we typically go to a grocery store, we tend to look straight at the shelves, put the products in our carts, buy them and go home,” she said. “I’ve come to look up, look down and go into a mode of art appreciation first and buying second. The store and the products themselves are art.” At Trader Joe’s, she said, “even a simple banana display becomes a 360-degree art installation” topped by King Kong, suspended from the ceiling.
She moved on to a mural scene above the avocados. It showed four figures dancing on the Lincoln Center steps, with the Metropolitan Opera House in the background: a package of Joe-Joe’s chocolate-and-vanilla-cream sandwich cookies, a bottle of pink lemonade, a shaker of “Everything but the Bagel” seasoning and a can of corn.
“The corn can is a recurring symbol through a lot of Trader Joe’s artwork,” she said. It turned up in a narrow painting of the Statue of Liberty a few steps away. Lady Liberty is holding a can of corn “as her torch of enlightenment,” Averbach said. In the other hand is a box of Joe’s O’s cereal. The actual statue holds a tablet inscribed with the date July 4, 1776, in Roman numerals.
Averbach is a Trader Joe’s fan with an art historian’s eye. She became so fascinated by what she saw in Trader Joe’s locations that she wrote the book “The Art of Trader Joe’s: Discovering the Hidden Art Gems of America’s Favorite Grocery Store” after devoting her thesis at Yale to Trader Joe’s as a contemporary cabinet of curiosities. She did her research on her own, based mostly on “what I could see in the stores as a regular shopper” who has visited more than 170 locations. She received no official help from the chain and put the word “unauthorized” on the cover of the book to emphasize her independence. An email to Trader Joe’s seeking comment went unanswered on Friday.
Looking for what had inspired the images in packaging like the label for the store’s Caesar salad, she spent “countless hours” eyeing Victorian ephemera and paging through 19th-century magazines. (It’s not Julius Caesar on the salad’s container; it’s Augustus, Caesar’s great-nephew and adopted son.)
And the image on the can of Trader Joe’s French roast coffee? Averbach traced it to a 1913 book, “The Spirit of Paris.”
Averbach said that Trader Joe’s is unusual among supermarket chains: Each store has in-house artists who create handmade signs, she said, so no two Trader Joe’s stores look alike. And as Averbach discovered, the artists do more than make signs.
In a Trader Joe’s in Manchester, Conn., she found a chalk drawing of a figure that looked like the famous Mona Lisa by Leonardo da Vinci. But this one had a Trader Joe’s employee name tag with “Mona L.” written on it.
In other stores, Averbach found adaptations of Vincent van Gogh’s “Sunflowers,” Auguste Rodin’s “The Thinker,” Grant Wood’s “American Gothic” and Emanuel Leutze’s “Washington Crossing the Delaware.”
In a Trader Joe’s in Chicago, she found a representation of the late-night diner in Edward Hopper’s “Nighthawks” with a Trader Joe’s sign above the window. Hopper said the restaurant in his painting was inspired by one in Greenwich Avenue in Manhattan, but the Trader Joe’s image paid tribute to the painting’s longtime home, the Art Institute of Chicago.
Averbach talked about neighborhood references as she walked through the Trader Joe’s on Broadway. That store is “hands down the busiest Trader Joe’s in the world,” the company said in 2021. Of the Trader Joe’s locations in New York, it is her favorite aesthetically. But she also mentioned the store at 436 East 14th Street, where the illustrator Peter Arkle created more than 150 images called “East Village Drawings.” They are keyed to a map in the store showing “where you can find all the real things that inspired the drawings,” according to Arkle’s website.
In the Broadway store, even the elevators doors are art, painted to show dinosaurs shopping, a nod to the nearby American Museum of Natural History. The artists have also made something of places that are off limits to shoppers, as Averbach realized after seeing the exhibition “Cubism and the Trompe l’Oeil Tradition” at the Metropolitan Museum of Art a couple of years ago.
“They could have simply written ‘staff only’ on the door,” Averbach said. “They instead used the door as a canvas for a trompe l’oeil painting,” with a green T-shirt on a coat hanger. “Who does that? It’s amazing.”
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Expect a partly sunny sky, with the temperature reaching a high of 62. At night temperatures will drop to the low 40s.
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Dear Diary:
Back home from Boston for the holidays, Dean and Dylan and I watched “Anora” at the Angelika because we were the last ones still on winter break.
We walked uptown afterward, laughing about the movie and about the guy next to us who had laughed though the whole movie.
I was going to turn off at 23rd Street to go to the PATH station. Dylan and Dean were going to keep walking to 33rd Street to catch the Q train.
We walked a few blocks backpedaling as the cold wind blew hard at our faces.
“I’ll see you guys again for spring break,” I said as I got ready to turn.
“I think I’ll be on a spring break trip with some school friends,” Dylan said.
“All right,” I said. “Well, some time else then. Love you bro, see ya.”
New York
Essential New York City Movies Picked by Ira Sachs and Blondie’s Debbie Harry and Chris Stein
Film
‘Make Way for Tomorrow’ (1937), directed by Leo McCarey
The log line: After the bank forecloses on their home, an elderly couple must separate, each living with a different one of their adult children.
The pitch: “It’s a film that Orson Welles famously said ‘would make a stone cry,’” says Sachs, 60, about McCarey’s movie, singling out a long sequence at the end that depicts “a date through certain lobbies and bars of New York City that offers a snapshot of Midtown in the ’30s.”
‘The World of Henry Orient’ (1964), directed by George Roy Hill
The log line: A wily 14-year-old girl and her best friend follow a ridiculous concert pianist, on whom they have a crush, around the city.
The pitch: Hill’s 1960s romp inspired Sachs’s film “Little Men” (2016), which is about boys around the same age as these protagonists. “It’s an extraordinarily sweet film that also seems, to me, very honest,” he says.
‘Coming Apart’ (1969), directed by Milton Moses Ginsberg
The log line: Rip Torn plays an obsessive psychiatrist who secretly films all the women passing through his home office, inadvertently capturing his own mental breakdown.
The pitch: Shot in one room with a fixed camera, Ginsberg’s film “really feels of a time,” says Sachs. It’s also “very sexual and very free,” reminding him of what’s possible when it comes to making movies.
‘Deadly Hero’ (1975), directed by Ivan Nagy
The log line: A disturbed, racist cop saves a cellist from a crook, only to become her tormentor.
The pitch: Harry, 80, and Stein, 76, were extras in Nagy’s film, which stars Don Murray, Diahn Williams and James Earl Jones as the cop, the cellist and the crook, respectively. The pair call the movie “[expletive] weird,” but also say that their day rate — $300 — “was the most money we’d ever made on anything” up to that point.
‘News From Home’ (1976), directed by Chantal Akerman
The log line: An experimental documentary by Akerman, a Belgian filmmaker who moved to New York in her early 20s, the film features long takes of the city and voice-over in which the director reads letters from her mother.
The pitch: “I’m intrigued by how beauty contains sadness in the city,” says Sachs. Not only is her film a “beautiful record of the city” but it captures “what it is to be alone here, to have left some sort of community and, in particular for Chantal, separated from her mother.”
‘Wolfen’ (1981), directed by Michael Wadleigh
The log line: Albert Finney stars as a former N.Y.P.D. detective who returns to the job to solve a violent and bizarre string of murders.
The pitch: Wadleigh’s film is not only a vehicle for Finney, says Stein, it also “has a lot of footage from the South Bronx when it was still completely destroyed” by widespread arson in the 1970s.
‘Losing Ground’ (1982), directed by Kathleen Collins
The log line: Collins’s film — the first feature-length drama for a major studio directed by an African American woman — observes a rocky relationship between a college professor and her painter husband.
The pitch: Sachs calls “Losing Ground” “a revelation.” The characters are “so human and fascinating and extremely modern,” he says, adding that he loves a movie that “exists in some very complete version of the local.”
‘After Hours’ (1985), directed by Martin Scorsese
The log line: In Scorsese’s black comedy, an office worker (Griffin Dunne) has a surreal and bizarre evening of misadventure while trying to get back uptown from a woman’s apartment in SoHo.
The pitch: Harry and Stein recommend this zany tale and borderline “nightmare” for the way it captures a bygone era of New York. “It’s this great image of [Lower Manhattan] when it was still raw, you know, Wild West territory,” Stein says.
‘Downtown 81’ (shot in 1980-81, released in 2000), directed by Edo Bertoglio
The log line: Bertoglio’s film is a striking portrait of a young artist who needs to raise money so he can return to the apartment from which he’s been evicted.
The pitch: Jean-Michel Basquiat stars as the artist in this snapshot of life in New York during the ’80s. Despite all the drama surrounding it — postproduction wasn’t completed until 20 years after filming, and for many years the movie was considered lost — the film is notable, says Stein, because “it’s got all the characters and all our buddies in it.”
These interviews have been edited and condensed.
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New York
13 Actors You Should Never Miss on the New York Stage
Theater
Quincy Tyler Bernstine
A master of active stillness, the 52-year-old Bernstine (imposing in the 2024 revival of John Patrick Shanley’s “Doubt,” above) has that great actorly gift of making thought visible. A natural leader onstage, she compels audiences to follow her.
Victoria Clark
One of the theater’s best singing actors, with Tonys for Adam Guettel and Craig Lucas’s “The Light in the Piazza” (2005) and David Lindsay-Abaire and Jeanine Tesori’s “Kimberly Akimbo” (above, 2022), Clark, 66, performs not on top of the notes but through them, delivering complicated characterization and gorgeous sound in each breath.
Susannah Flood
Flood, 43, is a true expert at confusion, a good thing because she often plays characters like the twisted-in-knots Lizzie in Bess Wohl’s “Liberation” (above, 2025). What makes that confusion thrilling is how she grounds it not in a lack of information or purpose but, just like real life, in an excess of both.
Jonathan Groff
The rare musical theater man with the unstoppable drive of a diva, Groff, 41, sweats charisma, as audience members in ringside seats at Warren Leight and Isaac Oliver’s Broadway musical “Just in Time” (above, 2025) recently discovered. Giving you everything, he makes you want more.
William Jackson Harper
Unmoored characters are often unsympathetic. But whether playing a confused doctor in the 2024 revival of Anton Chekhov’s “Uncle Vanya” or a delusional bookstore clerk in Eboni Booth’s “Primary Trust” (above, 2023), Harper, 46, makes vulnerability look easy, and hurt hard.
Joshua Henry
There are singers who blow the roof off theaters, but the 41-year-old Henry’s voice is so huge and deeply connected to universal feelings that he seems to be singing inside you. Currently starring in the Broadway revival of “Ragtime” (above, by Lynn Ahrens, Stephen Flaherty and Terrence McNally), he blows the roof off your head.
Mia Katigbak
Superb and acidic in almost any role — in distress (Annie Baker’s 2023 “Infinite Life,” above) or in command (2024’s “Uncle Vanya”) — Katigbak, 71, finds the sweet spot in even the sourest truths of the human condition.
Judy Kuhn
With detailed intelligence and specific intention informing everything she sings, Kuhn, 67, is (among other things) a Stephen Sondheim specialist — her take on Fosca in “Passion” (above, 2012) was almost literally wrenching. It requires intellectual stamina to keep up with the master word for word.
Laurie Metcalf
The fierce, sharp persona you may know from her years on “Roseanne” (1988-97) is about a tenth of the blistering commitment Metcalf, 70, offers onstage in works like Samuel D. Hunter’s “Little Bear Ridge Road” (above, 2025). She goes there, no matter the destination.
Deirdre O’Connell
For 40 years an Off Broadway treasure, O’Connell, 72, handles the most daring, out-there material — including, recently, a 12-minute monologue of cataclysmic gibberish in Caryl Churchill’s “Kill” (above, 2025) — as if it were as ordinary as barroom gossip.
Conrad Ricamora
Revealing the Buddy Holly in Benigno Aquino Jr. (in the 2023 Broadway production of David Byrne and Fatboy Slim’s “Here Lies Love”) or the queer wolf in Abraham Lincoln (in Cole Escola’s “Oh, Mary!,” above, last year), Ricamora, 47, is uniquely capable of great dignity and great silliness — and, wonderfully, both together.
Andrew Scott
It’s a tough competition, but Scott, 49, may have the thinnest skin of any actor. Whether he’s onstage (playing all the characters in Simon Stephens’s Off Broadway “Vanya,” above, in 2025) or on film, every emotion — especially rue — reads right through his translucence.
Michael Patrick Thornton
Some actors are hedgehogs, projecting one idea blazingly. Thornton, 47, is a fox, carefully hoarding ideas and motivations. Keeping you guessing as Jessica Chastain’s benefactor in the 2023 revival of Henrik Ibsen’s “A Doll’s House” or as a pathetic lackey in last year’s production of Samuel Beckett’s “Waiting for Godot” (above, center), he holds you in his thrall.
More in Theater
See the rest of the issue
New York
How a Geologist Lives on $200,000 in Bushwick, Brooklyn
How can people possibly afford to live in one of the most expensive cities on the planet? It’s a question New Yorkers hear a lot, often delivered with a mix of awe, pity and confusion.
We surveyed hundreds of New Yorkers about how they spend, splurge and save. We found that many people — rich, poor or somewhere in between — live life as a series of small calculations that add up to one big question: What makes living in New York worth it?
Here’s one way to make New York more affordable: triple your income. After moving from Baton Rouge, La., in 2016 to attend graduate school, Daniel Babin lived mostly on red beans and rice or homemade “slop pots,” renting rooms in what he called a “cult house” and a building on a block his girlfriend was afraid to visit.
Then, in January, he got a job as a geologist with a mineral exploration company, with a salary of $200,000, plus a $15,000 signing bonus. A new city suddenly opened up to him. “I can take a woman out on a $300 dinner date and not look at the check and not feel bad about it,” he said. He also now has health insurance.
Mr. Babin, 32, a marine geologist who also leads an acoustic string band, now navigates two economic worlds, one shaped to his postdoctoral income of $70,000 a year — when his idea of a date was a walk in Central Park — and the other reflecting his new income. In this world, he is shopping for a vintage Martin Dreadnought guitar, for which he will gladly drop $4,000.
Finding a New Base Line
On a recent morning at Mr. Babin’s home in Bushwick, Brooklyn, where he shares a 6,800-square-foot cohousing space with 17 roommates, he was still figuring out how to manage this split.
“I’m feeling less inclined to just let it rip than I was a few months ago,” he said of his spending habits. He socks away $1,500 from each paycheck, and has not moved to replace his 2003 Toyota Corolla, an “absolute dump” given to him by his father. “Hopefully, I’m returning a little bit to some kind of base-line lifestyle that I’ve established for myself over the last five years,” he continued. “Because the fear is lifestyle inflation. You don’t want to just make more money to spend more money. That’s not the point, right?”
Lightning Lofts, the cohousing space where Mr. Babin has lived since January 2024, bills itself as part of a “social wellness movement” and seeks to continue the ethos of Burning Man, the annual communal art and cultural festival in the Nevada desert.
For a room with an elevated loft bed and use of common areas, Mr. Babin pays $1,400 a month in rent, plus another $250 for utilities and weekly housecleaning.
He was first drawn to the organization through its events, including open mic “salons” where he played music or read from his science fiction writings. These were free or very cheap nights out, unpredictable and fascinating.
“You would see dance and tonal singing, and some dude wrote an algorithm that can auto-generate A.I. video based on what you’re saying — beautiful storytelling,” he said.
“So I just showed up every month, basically, until they let me live here.”
The room was a good deal. He had looked at a nearby building where the rent was $1,900 for a room in a basement apartment that flooded once a month. “Ridiculous,” he said.
But beyond its financial appeal, Mr. Babin liked the loft’s social life. “I used to be chronically lonely, and I just don’t feel lonely anymore,” he said. “Which is fantastic in a crazy place like New York. It’s so alive and it’s so isolating at the same time.”
Splurging on Ski Trips
Before Mr. Babin got his new job, he used to go to restaurants with friends and not eat, trying to save up $35 for a “burner” party — in the spirit of Burning Man — or Ecstatic Dance, a recurring substance-free dance party. He loved to ski but could not afford a hotel, so he would carry his old skis and beat-up boots to southern Vermont and back on the same day.
“Going on a hike is a pretty cheap hobby,” he said, recalling his money-saving measures. “Living without health insurance is a good one.”
He still appreciates a good hike, he said. But on a recent ski trip, he splurged on new $700 boots and another $300 worth of gear. “I’m like, this is something I’ve wanted for 10 years, so I deserve it,” he said.
He bought a $600 drone to take pictures for his social media accounts, and then promptly crashed it into the Caribbean (he’s now replacing the rotors in hopes of returning it to health).
He cut out the red beans and rice, he said, but his usual meal is still a modest $13 sandwich from the nearby bodega or $10 for pizza. “If I’m getting takeout and it’s less than $17, I don’t feel too bad about it,” he said.
A Future After Cohousing
A big change is that dating is much more comfortable now, and he feels more attractive as a marriage prospect. “It turns out that a lot more people pay attention to you if you offer them dinner instead of a walk in the park,” he said.
He is now thinking of leaving the cohousing space — not just because he can afford to, but because his work has kept him from joining house events, like the regular potluck dinners. “I sometimes feel like a bad roommate, because part of being here is participating,” he said. “I feel like there might be someone who would enjoy the community aspect more than I’m capable of contributing right now.”
He sounds almost wistful in discussing his former economizing. If it weren’t for the dating issue, he said, he would not need the higher income or lifestyle upgrades. “I never really felt like I was compromising on what I wanted to do,” he said.
He paused. “It’s just that what I was comfortable with has changed a little bit.”
We are talking to New Yorkers about how they spend, splurge and save.
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